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Ankur Choksi pg 10 | Photographed by Andre J Fanthome Rahul Kumar 02 Swapnil Chaudhari 22 Kajal Singh 30 Avinash Bhalerao 34 Nixon Bui 40 Shivani Kohli 48 Malvika Vaswani 52 Anil Sinha 58
Make it on
Introducing Wacom Cintiq 16 First time ever in India. Live. Dare. Create.
Editor in Chief | sudhir@indidesign.in
June 2019 | # 106
At a panel discussion for APB News on career choices for the young generation; with actor and yoga guru Bijay J. Anand, education pioneer and stalwart Dr. Ajeenkya D Y Patil, and Shri Hrridaysh Deshpande.
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Why All Designers Must Know the SDGs In my opinion all design schools must have at least one session to introduce the SDGs to students. All professional designers must familiarize themselves with the SDGs and prepare themselves by reading track level actionable plans. What are SDGs?
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The Sustainable Development Goals (SDGs) are a collection of 17 global goals set by the United Nations General Assembly in 2015 for the year 2030. Part of Resolution 70/1 of the United Nations General Assembly, the 2030 Agenda, these Sustainable Development Goals are: 1) No Poverty 2) Zero Hunger 3) Good Health and Well-being 4) Quality Education 5) Gender Equality 6) Clean Water and Sanitation 7) Affordable and Clean Energy 8) Decent Work and Economic Growth 9) Industry, Innovation, and Infrastructure 10) Reducing Inequality 11) Sustainable Cities and Communities 12) Responsible Consumption and Production 13) Climate Action 14) Life Below Water 15) Life On Land 16) Peace, Justice, and Strong Institutions 17) Partnerships for the Goals.
Ankur Choksi pg 10 | Photographed by Andre J Fanthome Rahul Kumar 02 Swapnil Chaudhari 22 Kajal Singh 30 Avinash Bhalerao 34 Nixon Bui 40 Shivani Kohli 48 Malvika Vaswani 52 Anil Sinha 58
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The goals are broad based and interdependent. Each of the 17 SDGs has a list of targets that are measured with indicators. Key to making the SDGs successful is to make the data on the 17 goals available and understandable. Various tools exist to track and visualize progress towards the goals.
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Designindia was founded in 2002. It was started as a platform for interaction for the design community in India and abroad. Over the years it has grown into a forum spread over many social and professional networking domains, linking design professionals into an active, interactive and thought leading community.
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Though these are goals for governments and countries, many design institutions around the world are adopting and interpreting them. Designers can help to reach these goals, not only by communicating them to a wider audience, but by adopting them as basic requirements and briefs for their work. I would be very happy to work with institutions and individuals who want to take this up. Sudhir
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CERAMICS
Ceramic artist Rahul Kumar believes in using his unique visual language to reinvent things from nature When were you drawn to pottery? RK: At the age of 16, I saw a traditional potter demonstrating at the Central Cottage Emporium in Delhi. I was so fascinated with his skill - it was magical to see how a lump of clay became a hollow form. That left a mark in my memory and it was the start of a love affair. Although, like is usually the case for all ceramists in India, I was trained as a studiopotter, I now rarely make functional pots. My works are now sculptural forms, pieces of art that have a story to tell. What took you from management studies to ceramic art? RK: I come from a family of professionals with a middle-class value system. Education has always been most important. While my sister and I were always encouraged to explore various vocations from sports to arts, a formal mainstream education and career remained at the core. Being an artist was not considered a career option that could 2  POOL #106
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COVER STORY
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BHUJIA NAMKEEN | SNACKS SWEETS | PAPAD w w w.bhik h a r a mc h a nd ma l. in
INDUSTRIAL DESIGN
Swapnil Chaudhari became an industrial designer to escape the restrictions of a career in engineering – and found his true métier! What drew you to industrial design? SC: At the age of five I used to attend a daycare center because both my parents were working. There was a garage there that became my playground. Slowly I started developing an interest in small magnets, bike chains, brakes, etc. and would wonder how they all worked together. Over time I decided that I wanted to do something in this domain. I got into technical education in school itself and then did a diploma in Mechanical Engineering, followed by a BE degree. I was happy that I could now use different components and create things. After a while I realized mechanical engineering was about conventional theorems and principles - there was no independence to nurture one’s creativity. I wanted to work with my own principles and taste and not on conventional design theories. That’s when I learnt about industrial design and I was pretty sure that it was what I wanted to pursue. When I got into MIT Institute of Design (MITID) in Pune for a PG Diploma Industrial Design (MDes), I finally landed in a domain I was born for! At the age of 27 I left behind a good engineering career for the unseen world of industrial design.
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ity
Vinayak Arts 986, Sadashiv Peth Dnyan Prabodhini Road Pune 411030
int
ing
(+91 20) 2447 7253 (+91 98) 2275 7538 info.vinayakarts@yahoo.in
pr
al u q
BRAND DESIGNED BY
GRAFFITI
Kajal Singh, India’s first female graffiti artist, believes in breaking stereotypes and going beyond the norm! What does graffiti mean to you? KS: Graffiti is the ‘voice of freedom’ for me. Being a shy person, graffiti becomes my voice of expression. It's an expression of my style. It really requires mental and physical strength, strong will, and stamina. It requires me to go beyond the stereotypes set for women by society for ages – it’s about breaking the norms and doing something different.
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ACCESSORIES
The talent for creating quality accessories seems to be ingrained in Avinash Bhalerao!
Welsh Tote Bag
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BRAND DESIGNED BY
FASHION
Head of Design and Creative Director at his eponymous fashion brand, Nixon Bui recently ventured into making organic vodka!
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WALL ART
Multimedia artist Shivani Kohli enjoys transforming spaces with her eye-catching murals and wall art
What took you from political science to art? SK: A self-taught artist, I learnt the basics by observing my mom who is a professional art teacher. After graduating in Political Science from Delhi University in 2006, I got a job in American Express, and I worked there for almost four years. I would sit at my desk and draw whenever I had some free time. One of the Directors saw my sketches and told me I should take art seriously - he said I should follow my dreams because I was too young to give up on them. That really made me think - for the first time someone took my talent seriously and pushed me in that direction. I left Amex a month later and started illustrating books for children. It was a big change in my life. I was making less money
than I was earlier but it just made me feel more satisfied and happy. I suddenly had a purpose. How would you describe your style? SK: I love working on walls and have been painting on them for several years but I have expanded my work to ink, watercolors and acrylic paints on paper and canvas. My drawings are a simple representation of my own personality. The work is fun, organic, engaging and represents the dynamic evolution between illusions and the natural world. I tend to work with the aim to create patterns, communicate moods and feelings. My daily life is an ever present theme in my work - it inspires my color palettes, patterns, shapes and silhouettes.
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R. BALKI
SRINI SRINIVASAN
ALOK NANDI
RIKKE HANSEN
KIEU HUYEN PHAM
KIGGE HVID
DR. ELIZABETH TUNSTALL
ADIL JAL DARUKHANAWALA
VIKAS SATWALEKAR
NANDITA ABRAHAM
G V SREEKUMAR
HRRIDAYSH DESHPANDE
TARUN DEEP GIRDHER
S. BALARAM
SAURABH SINGH
ABHIJIT BANSOD
SUDHIR SHARMA
SONIA MANCHANDA
SHRIKANT NIVASARKAR
SHRADHA SHARMA
ENTRIES CLOSED
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JEWELRY
Malvika Vaswani uses unconventional techniques to inspire traditional artisans to create unique jewelry
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WE DESIGN ECOSYSTEMS TO DELIVER YOUR BRANDS TO YOUR CUSTOMERS. • Branding and Communication
• Packaging Design
• Digital Experience Design
• Service Design
• Strategy Planning
• Design Research
• Environment Design
• Films
• Product Design
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RESEARCH
STUDY OF FORM AND FORMAT Prof. Anil Sinha GLS Institute of Design, GLS University
Abstract: Any form is perceived at its best only in a particular format; the formats can be viewed horizontally or vertically. The form in a format can be placed in three ways: horizontal, vertical or diagonal. The form can also be placed in the center or above or below the line of horizon within a format. On a vertical axis, it can also be placed either on the left or towards the right side of the format. The placement of a form within the format affects the perception differently, and is considered most effective when it is placed in the center. Keeping this as a hypothesis, this article attempts to find out the relation between the size of the form and the format in various positions and placements. The study was conducted in the city of Ahmedabad and amongst a group of literate interviewees. Various implications of the form and format evolved from the study such as that people have preferences of different sizes of forms in different formats. In a majority of the cases, people have liked combinations that have almost equal amount of blank space as the space occupied by the form in a particular format. The choices of male and female interviewees are somewhat similar. The most preferred combination was the 57 mm size circular form in the triangle format which coincidentally is also the sign of the origin of life in Indian culture. This study would be useful for researchers in developing an insight into people’s understanding of the relationship between form and format, and their preferences. Key words: Form, Format, Preference, Placement
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DESIGN LEADS INDUSTRY TO A BRILLIANT FUTURE
WORLD INDUSTRIAL DESIGN CONFERENCE & INDUSTRIAL DESIGN WORLD EXPO 2019
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