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Editor in Chief | sudhir@indidesign.in
October 2019 | # 110
With Indi design team in a pre-production meeting for The POOL Show
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Design Awards I have had the good fortune to judge various awards around the world and also from different domains. I find design awards are distinct in the way entries are prepared. Let me explain this further. Some of the most popular awards are where advertising and communication agencies enter their work (in design categories); while they usually have projects with great big ideas, they are mostly very poor on execution. Most design companies have very well executed work, but are not always bang on ideas. Architectural entries usually have essays on the principal architect, and local materials - things that may not relate to the project entered. Film entries focus too much on production and leave the concept and idea explanation to the film itself. Then there is another issue. Many agencies enter the same work in multiple categories, which is great for the award organization. But they also enter the same explanation and write-up with all entries and leave the understanding of how the project fits into a category to the understanding of the judges. This doesn’t work.
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Award entries should be prepared by designers who have worked on the project; judges can see through the struggle a third person must have gone through to create a write-up for an entry. You end up with inappropriate and offending jargon. It would be best if designers could record a two-minute video on each entry, explaining the project and why it is a deserving entry. We were overwhelmed by the quality of entries for IBDA this year, and also by the number of entries. I am glad we have been able to attract great inspiring work from designers, who also presented their work very nicely. Seventy-three awards this year against 37 last year speaks volumes for the reputation these awards are gaining and also clearly indicates that the awards are making a difference to the winners. Sudhir
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IBDA goes global It’s that time of year again! The fourth edition of India’s Best Design Awards draws attention to the most deserving design talent not only in the country, but also from the global community! Initiated by POOL Magazine in 2015, India’s Best Design Awards are highly coveted by independent and in-house design studios, who prize this annual recognition of their work. With the inclusion of the global design community this year, the awards have the distinction of being the first ever international design awards from India! India’s Best Design Studio Awards 2019 and India’s Best Design Project Awards 2019 are a celebration of creativity and talent. Selected by a jury comprising stars from the creative field, the winners will earn the respect not only of their peers but also inspire the next generation of design hopefuls from across the world.
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INDIA’S BEST DESIGN AWARDS 2019
BEST DESIGN STUDIO TRACKS
INDIA’S BEST DESIGN STUDIO 2019
Graphic Design Industrial Design Brand Design Packaging Design Digital Design Furniture Design Spatial Design Architectural Design Young Design In-house Design
BEST DESIGN PROJECT TRACKS
INDIA’S BEST DESIGN PROJECT 2019
Product Design Communication Design Strategic Design Architectural Design Spatial Design Textile Design Packaging Design Accessories Design Digital Design Furniture Design
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Luminaries in their respective fields, they came together to choose the winners of this year’s Best Design awards Nandita Abraham President of Pearl Academy, Nandita Abraham has over 25 years of experience in the US, Hong Kong and India. Nandita recently spearheaded the path breaking Pearl Academy – Fashion Design Council of India (FDCI) collaboration. She is on the Executive Committee, IFFTI – International Foundation of Fashion Technology Institutes, and the FICCI Higher Education Committee. She has been a member of the CII National Committee of Design, and a member of the Research, Education and Industry Committees at IFFTI. S. Balaram Designer and author, Professor S. Balaram is the Founder of D J Academy of Design, Coimbatore and Emeritus Professor of CE University, Ahmedabad. He has held top positions at the National Institute of Design, including Chairman Education, and Governor. He founded the Craft Development Institute in Kashmir for the Government of India. He has four patents to his credit and has been the recipient of numerous awards, including an honorary Fellowship of Society of Industrial Designers of India. R. Balki Director, screenwriter, and producer, R. Balki is former Group Chairman of Lowe Lintas, one of the biggest advertising agencies in India. During his advertising career, he developed revolutionary and super hit campaigns for several renowned brands but his passion has always been filmmaking. In 2009 he made Paa, which turned out to be one of the biggest hits of his career. His other notable directorial ventures include Cheeni Kum and Pad Man. Abhijit Bansod A postgraduate from the National Institute of Design, Abhijit Bansod founded Studio ABD in 2008. He has many awards to his credit including Top Outstanding Designer, Top Innovation Award, China, 2018; India’s Best Design Studio, 2017 - Industrial Design and Packaging Design; Young Creative Entrepreneur 2011 by British Council; and Red Dot Design Award 2010. Abhijit has been a Jury Member for Cannes Lions Design, 2012; India Design Mark 2013, 2014, 2015, 2016; and Fakestival 2014. 4
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JURY 2019 Adil Jal Darukhanawala A pioneering Indian automotive journalist, Adil Jal Darukhanawala has over 40 years of experience spanning magazines, events, and books. He presently heads Fast Bikes India magazine and is the first Indian ever to be honored at the Guild of Motoring Awards in the UK for his work on the Indian motoring history.
Hrridaysh Deshpande Hrridaysh Deshpande is a member of the Governing Body and Director of Ajeenkya DY Patil University. He is consultant advisor to the India Design Council, and spearheads the India Design Mark program in cooperation with Good Design Award, Japan. He has served on the jury of the Good Design Awards, Japan and been jury member for the Taiwan International Student Design Competition. He helped initiate the CII Design Excellence Awards in 2011 and the CII Industrial Innovation Awards in 2014. Tarun Deep Girdher Design educator and graphic designer, Tarun Deep Girdher teaches graphic design at the National Institute of Design, Ahmedabad. He has over 20 years of experience in design education and professional design practice. Tarun has served as a juror in several international and national competitions including Poster for Tomorrow, Campus Diaries 25 under 25 Talent Hunt, and Typography Day. Rikke Hansen A graphic designer and educator from Denmark, Rikke Hansen is an external Associate Professor at the University of Southern Denmark. As Head of Department at Design School Kolding she played a significant role in developing new educational programs. She has also been Head of Designhoejskolen Hoejer, a new independent design high school. Rikke has been a juror at the 14th BICM, International Mexico Poster Biennial. Kigge Hvid Kigge Hvid was co-founder and CEO of the Danish non-profit organization INDEX: Design to Improve Life®. She is a co-founder of the World Economic Forum’s Global Agenda Council on Design. Kigge has received international recognition, and serves on the board of several reputed organizations. She is also a member of the Research Advisory Board for the School of Art, Design and Architecture at the University of Huddersfield, UK. Sonia Manchanda Co-founder of SPREAD Design + Learning, Sonia Manchanda designs ground-up strategies for massive scale and impact. Sonia has been Design Thinker and Lead Designer for big businesses, brands and experiences in retail, hospitality and healthcare. She was the Design Director for the design and look of the 19th Commonwealth Games, Delhi 2010, and for Cochin International Airport and most of the brands, culture and experiences associated with Future Group. www.indipool.com 5
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JURY 2019 Alok Nandi Alok Nandi heads Architempo, a Brussels-based design agency. A designer, creative director, design strategist, and writer-director, his previous professional experiences include advertising/marketing, film production, exhibition design and new media in publishing. Alok is a regular speaker at international conferences and events. He currently serves as VP on the IxDA (Interaction Design Association) Board of Directors. Alok has also served as jury member at film and media festivals.
Shrikant Nivasarkar Head architect at Nivasarkar Consultants, a Pune-based design consulting firm founded in 1978, Shrikant Nivasarkar is also a member of a number of education and trade associations, including the Governing Council of the National Institute of Design, and the Consultative Committee of WIDC 2016, an industrial design conference in China. Shrikant was the first Indian president of the International Federation of Interior Architects/Design, and is president of the Institute of Indian Interior Designers.
Kieu Huyen Pham An award-winning graduate of the Graphic Faculty, Hanoi University of Industrial Fine Arts, Kieu Huyen Pham founded Haki Group in 1994; the Group’s activities cover branding, advertising and craft. After 18 years of direct management, Kieu is now a member of the Boards of Directors, Haki Group and Chief Consultant for the Haki Brand. He is also a strategic advisor for a number of businesses in the field of building materials, real estate services, manufacturing and distribution of consumer goods.
Vikas Satwalekar Currently working as a Design Consultant, Prof. Vikas Satwalekar has nurtured and mentored design education over the years as Executive Director of NID and Head of its Visual Communication program. As a graphic designer, he has created corporate identity programs for several reputed brands. In 2007, Prof. Vikas Satwalekar was presented with a Grandmaster Commendation at the Icograda Design Week in India Conference, IIT Bombay.
Sudhir Sharma Founder of Indi Design, Sudhir Sharma is also Founder and President of ‘Design India’, India’s largest social community of professional designers; and Chief Editor of POOL Magazine (for Design, Innovation and Art). An alumnus of the World Economic Forum’s World Design Council, Sudhir was on the inaugural design jury at the 2008 Cannes Lions Festival, and has served as jury member at Adfest 2009, Dutch Design Awards 2011 and 2012, and Design Turkey. 6
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JURY 2019 Shradha Sharma Founder, CEO and chief editor of YourStory, a media technology platform for entrepreneurs, Shradha Sharma has earlier served as an assistant vice president at CNBC TV18 and as brand adviser at The Times of India. She has been described as ‘the biggest storyteller of India’s digital space’, while her company has been called ‘India’s biggest and definitive platform for start-ups and entrepreneurs-related stories, news, resources and research reports’.
Saurabh Singh Design Lead, Ras Al Hamra Development Project, PDO, Saurabh Singh has over 25 years of experience in architecture, urban design, design management and project management with organizations in India and the Middle East region (Sultanate of Oman, Qatar and UAE). Skilled in concept design development, he is also proficient in master planning and architectural design development of a variety of building types.
G.V. Sreekumar Professor and Head of IDC School of Design, IIT Bombay, Prof. G. V. Sreekumar created a new field called H-H-I - Human Human Interaction, which focuses on the human-centric aspects of design and everyday life. He has earlier worked as an art director, cartoonist, calligrapher, illustrator and infographics designer. He is a design consultant for many publications, and a visiting faculty member at several institutes in India. He is also a member of the Text Book Committee, NCERT, Government of India.
Srini Srinivasan CEO of LUMIUM, a creative product design company based in Palo Alto, California, Srini Srinivasan has a technology and business background in instrumentation, consumer electronics, telecom and wireless equipment. Srinivasan served as Treasurer on the Board of Directors for the World Design Organization from 2015 to 2017, and was President for the 2017 to 2019 term. He served on the panel of innovation judges for CES 2012 and other industry events.
Dr. Elizabeth (Dori) Tunstall A design anthropologist, public intellectual, and design advocate, Elizabeth (Dori) Tunstall works at the intersections of critical theory, culture, and design. As Dean of Design at Ontario College of Art and Design University, she is the first black, and black female dean of a faculty of design. She leads the Cultures-Based Innovation Initiative that focuses on using old ways of knowing to drive innovation processes that directly benefit communities. www.indipool.com 7
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28th September 2019 CO N R A D, P U N E
10.00 - 11.00 AM
Registration Welcome Note
11.00 - 11.20 AM
SUDHIR SHARMA, INDI DESIGN
Presentation
11.20 - 11.40 AM
ABHIJIT BANSOD, STUDIO ABD
POOLside Chat
11.45 - 12.15 PM
HRRIDAYSH DESHPANDE, DYPDC SCHOOL OF DESIGN S. BALARAM, DESIGNER, WRITER NANDITA ABRAHAM, PEARL ACADEMY
12.20 - 12.40 PM
Presentation POOLside Chat
12.45 - 1.15 PM
ANTHONY LOPEZ, LOPEZ DESIGN SHOBHANA HADAP, STUDIO MARS SIDDHARTH KALRA, DREAMJAR STUDIOS
1.15 - 2.15 PM
Lunch Presentation
2.15 - 2.35 PM
POOLside Chat
2.40 - 3.10 PM
JAYESH SACHDEV, QUIRK BOX DHUN PATEL, THEREFORE DESIGN RUHI SRIDHAR, CRACKER & RUSH KADAMBARI SAHU, VALUELABS
3.15 - 3.35 PM
Presentation POOLside Chat
3.40 - 4.10 PM
Tea
4.10 - 4.30 PM
Presentation
4.30 - 5.00 PM
POOLside Chat
5.05 - 5.25 PM
Talk
5.30 - 6.00 PM
Awards Ceremony followed by Dinner
JYOTI SUDHIR, INVENTINDIA INNOVATIONS SURANJANA SATWALEKAR, SATWALEKAR DESIGN LATIKA KHOSLA, FREEDOM TREE
PRATAP BOSE, TATA MOTORS SUDHIR SHARMA INDI DESIGN , RAJESH KEJRIWAL, KYOORIUS GROUP R. BALKI, FILM DIRECTOR, SCREENWRITER
7.00 - 10.00 PM
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POOL #110 | SPECIAL ISSUE IBDA 2019
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HRRIDAYSH DESHPANDE
S. BALARAM
SHOBHANA HADAP
SIDDHARTH KALRA
DHUN PATEL
RUHI SRIDHAR
SPEAKERS 2019
Poolside Chats
NANDITA ABRAHAM
KADAMBARI SAHU
Talks
SURANJANA SATWALEKAR
SUDHIR SHARMA
R. BALKI
LATIKA KHOSLA
ABHIJIT BANSOD
ANTHONY LOPEZ
JYOTI SUDHIR
JAYESH SACHDEV
RAJESH KEJRIWAL
PRATAP BOSE
LAKSHMI SHEWALE ANCHOR www.indipool.com  9
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India’s Best Design Studios 2019
India’s Best In-house Design Studios 2019
• ABND
• Brillio Technologies
• Almond Branding
• Valuelabs
• Cracker & Rush • Delhi Collective • Fractal Ink Design Studio • InventIndia Innovations • Lopez Design • Onething Design & Innovation • ScreenRoot Technologies • Synapse Information Systems • The Anti Alias • Therefore Design • Think Design • TOD Design Innovations • Zero Gravity Communications • Zero Gravity Communications
Winners listed in alphabetical order.
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INDIA’S BEST DESIGN STUDIO 2019
ABND
BRAND DESIGN STUDIO
ABND, formerly known as A Brand New Day, is a Mumbai – Singapore based Branding Agency. Established in the year 2011, ABND works towards the growth of businesses. We believe that growth is all about making right decisions, and so is branding. When done right, branding fuels growth. Our core services include Brand Strategy and Positioning, Market and Consumer Research, Verbal and Visual Brand Identity, Communication Strategy, Spatial Branding, Web Development and Digital Strategy, Content Development and UX-UI. Over our nine years of market presence, we have catered to brands across all segments and industries such as FLAME University, SILA, Ruchi Soya, Alembic Pharmaceuticals, Grab, Ridlr, Yash Birla Group, Lavie, Precision Plastic Industries, India Nightlife Convention and Awards (INCA), Bharat Infrastructure and Art Village. 14
1 1. Godwit, Artech Group 2. Saundh, Sahiba Ltd. 3. Queensline, Industrialists Shripriya Dalmia Thirani and Mridul Thirani 4. Popcorn, Condor Group 5. Dinearth, Abhinav Group of Industries
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2
3
5
4 www.indipool.com  15
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THE BEST WAY TO
CELEBRATE SUCCESS
BHUJIA | NAMKEEN | SNACKS | SWEETS | PAPAD www.bhikharamchandmal.in
BRAND DESIGNED BY
Winners
• BANDIT by Rubberbandesign • BOONDEIN series by Varnam Craft Collective • Brita MyPure by Studio ABD for BRITA India Water Solutions • Calamus One - The Ultrabike by Calamus Electric • Commercial cooking stove by Analogy for Agnisumukh Energy Solutions • Digital Ecosystem Design for Birla Estates by Fractal Ink Design Studio for Birla Estates • Digital Transformation for Bajaj Finserv by Fractal Ink Design Studio for Bajaj Finserv • For Water - Arghyam by Cracker & Rush for Arghyam, Bangalore • Godrej Aer Matic by Godrej Consumer Products • Guto’s - Brazilian Cheese Bread by Firebrand for Boteco Restaurants • Hindi Alphabet Floor Puzzle by Greyphyte for Playqid, Ahmedabad • Identity for Mumbai Metro Rail Corporation (MMRC) by Design Orb for Mumbai Metro Rail Corporation 52
• Imphal Peace Museum by Huidrom Design for Manipur Tourism Forum • Inner Ressonance - SG Vasudev Retrospective Exhibition by Miti Design Lab for SG Vasudev • Jamiat Ulama-i-Hind Museum by Design Factory India for Jamiat Ulama-i-Hind • Jitish Kallat by Kahani Designworks for Chemould Prescott Road (Mumbai), Nature Morte (Delhi), Galerie Templon (Paris) • JSW Group - Calendar 2019 by Design Orb for JSW Group • Khushboo Ice Cream by AZTRA for Khushboo Ice Cream • Lucid Dreaming mobile app by Quovantis for Lucid Reality • Luminous Depths by Desai Chia Architecture for Singapore’s Peranakan Museum • Man Mohak Ice Cream by AZTRA for Man Mohak Ice Cream • Margo Soap packaging revamp by Studio KD for Jyothy Laboratories • Matchpoint GPS by Fractal Ink Design Studio for Trackpoint GPS • Michigan Lake House by Desai Chia Architecture for Michael Collins
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• MIKO2 by Emotix • Molten Metal - Coral Bones Collection by Studio Metallurgy • Nemo - A connect App for Mahindra Electric by Fractal Ink Design Studio for Mahindra Electric
• Revolt Consumer app and Infra platform design by Onething Design & Innovation for Revolt Motors Intellicorp • Rusher’s Flip Flop - Kiosk Design by Kreo Design for Rusher’s Flip Flop • Seed Rakhi by Indibni
• Nestaway Branding by Lopez Design for Nestaway
• Shemaroo OTT Platform Design by Fractal Ink Design Studio for Shemaroo
• O2 Spa, Hyatt Centric (Goa) by Mu Design for Kanakia Spaces, Mumbai
• Smart Farms by Pixians for Smart Farms
• Orient Ultimo Tower Cooler by Tata Elxsi for Orient Electric • PAAR by Cracker & Rush for PAAR • Packaging for ETC Wah! Dal by Design Orb for ETC India Group
• Sniffing out the Differences by Sniffing out Differences for Prince Claus Fund and British Council • Sunny Sun-Lite Refined Sunflower oil jar by Tata Elxsi for Sunny Sunflower Oil, Allana Group
• Paiwand, Crafted with Concern by Paiwand Studio for design houses like Injiri, Amrich Designs, House of Wandering Silk, Raffughar, Buna Studio
• Tata Bombay House by Baaya Design for Tata Sons
• Paytm Money by Lollypop Design Studio for Paytm Money
• The Label Life: Flagship Store Design by 02JUNE Design Studios | Few Steps Ahead for The Label Life
• Pune SmART Week 2019 - an initiative by Pune Smart City Development Corporation Limited by Studio Mars for PSCDCL
• The Fat Mermaid by Dreamjar Studios for The Fat Mermaid
• Tradition Translated by Karu Design and Marketing
• Rani Ratnavati School and Women’s Center by Diana Kellogg Architects for CITTA
• Transform CLPR by Cracker & Rush for CLPR, Bangalore
• Re-imagining digital for Manorama Yearbook by Think Design for Malayala Manorama
• Tribe Stays - Student Accommodation in Pune by UNITECTURE for Tribe Stays
• Re-imagining web presence for Pearl Academy by Think Design for Pearl Academy • Rebranding of Madhuvana by Greyphyte for Madhuvana, Bengaluru • Rethinking the Paithani Weave by WorkshopQ for Jaya He GVK Museum
• Urban Solutions by DesignHUB for Ar. Makarand Toraskar • Visual Identity Design for ODC (Odisha Design Council) by Symbiosis Institute of Design for Odisha Design Council Winners listed in alphabetical order. www.indipool.com 53
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INDIA’S BEST DESIGN PROJECT 2019
BANDIT
Project Introduction: While flying into Mumbai during the monsoons, you see a sea of blue tarpaulin protecting the shanties from the elements. This was the point of inspiration for us – to use a common material such as this and make uncommon, practical products. Plastics, especially single use plastics, have almost ruined our planet. As stakeholders of planet Earth and being designers, we need to relook at how we design and create products. Bandit bags are a result of this inspiration – upcycling tarpaulin and creating stylish bags with solid funcationality. Designed by: Rubberbandesign
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Array 986, Sadashiv Peth Dnyan Prabodhini Road Pune 411 030 +91 20 2447 7253 +91 98) 2275 7538 info.array@gmail.com
BRAND DESIGNED BY
WHY ENTER?
DESIGN AWARD 2020
The iF DESIGN AWARD has a reputation as an internationally recognized sign of design excellence since its founding in 1953. For a designer, winning an iF award can launch a career or take it to the next level. For a company, it can be the key to breaking into a new market – or getting valuable media attention and respect.
SERIOUS RELIABLE PRESTIGEOUS
Judged by a panel of over 70 renowned experts in design, industry and architecture, the iF DESIGN AWARD is an event, a unique marketing instrument, and much more.
THE DISCIPLINES
SCHEDULE
28 Jun 2019 27 Sep 2019
Early bird registration Regular registration
Discipline 1.0
Product
Discipline 2.0
Packaging
18 Oct 2019 21-23 Jan 2020 May 2020
Last chance registration Jury session iF design award night
Discipline 3.0
Communication
Discipline 4.0
Interior Architecture
Discipline 5.0
Professional Concept
Discipline 6.0
Service Design
Discipline 7.0
Architecture
FEES Discipline
Registration by 28 June 2019
Registration by 27 Sep 2019
Registration by 18 Oct 2019
Fee for Award Winners
Product
EUR 340 per entry
EUR 450 per entry
EUR 490 per entry
EUR 2700 per entry
Packaging
EUR 250 per entry
EUR 375 per entry
EUR 425 per entry
EUR 2700 per entry
Other Disciplines
EUR 250 per entry
EUR 375 per entry
EUR 425 per entry
EUR 1600 per entry
Contact: iF DESIGN AWARD India phone +91 020 2729 3552 | sudhir@indidesign.in
www.ifworlddesignguide.com
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