Paramount, the movie studio behind The Godfather, is fighting for its life

Paramount, the movie studio behind The Godfather, is fighting for its life After decades of nearly slapstick mismanagement - spinning off TV and missing the internet - the studio behind The Godfather is fighting for its life.

Paramount, the movie studio behind The Godfather, is fighting for its life on Business Standard. After decades of nearly slapstick mismanagement spinning off TV and missing the internet - the studio behind The Godfather is fighting for its life.

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It was a legendary Hollywood battle, one filled with so much back-stabbing and subterfuge that Vanity Fair likened it to a horror movie: “Wall Street as directed by Hitchcock."

For months starting in the fall of 1993, two media titans, Sumner M Redstone and Barry Diller, fought each other for what was then the entertainment industry's ultimate prize: Paramount Pictures, the 62-acre studio behind classic films like The Godfather and Chinatown and contemporary blockbusters like Top Gun and Beverly Hills Cop. The home entertainment boom was showering Hollywood with cash. But Paramount was more than a money machine. Legacy studios like Paramount — founded in the 1910s, operating sumptuous sound-stage complexes and controlling vast film libraries — rarely came up for sale. Owning one made you a permanent power player, a certified member of the cultural elite.

With a bid of $9.75 billion, or $17 billion in today’s money, Redstone’s Viacom took the spoils. “Don’t tell me I don’t buy you anything for your birthday,” he told his then-wife, Phyllis, as they celebrated with lawyers at the 21 Club in New York.

Flash forward 25 years, and Paramount once again finds itself at the center of a battle. Only this time the historic studio is not the belle of the Hollywood ball, not even remotely. Today, Paramount is fighting for its very existence.

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