Pophouse Environmental Graphic Design Lookbook by pophousedetroit

is a Detroit-based interior design studio focused on creating informed, curated, and human-centric spaces.

Pophouse

Interior Design

Our studio takes a bespoke approach to interior design, leaning into a robust and strategic discovery phase to both inform and craft vision. Our design narrative is woven throughout the process, allowing for storytelling of brand, culture, and purpose throughout the entire project lifecycle, while guiding design decision-making and impact. Our team of designers demonstrate a balance of creative and technical excellence to curate form and drive function through all design phases, prioritizing an unmatched level of client service along the way.

Feasibility,

Concept

Project

Environmental Graphic

The artful interpretation of culture, brand, and identity is an important part of our design process and an impactful layer within the built environment. Through thoughtful application of color, texture, and imagery in both 2D and 3D form, our work encourages the celebration and interaction of brand woven throughout space. Our team strategically incorporates signage, identity, wall graphics, and dimensional art installations to build a sense of place and connection.

Graphic Design

Brand Design

Clear and impactful branding is integral to carving a niche in the market, building trust and credibility, increasing recognition, and creating emotional connections with clients. Through our research-based approach, we create bespoke brand experiences that seamlessly integrate into both digital and physical formats. Our team of designers collaborate seamlessly to manifest brand through thoughtful details within the built environment.

Logo Design

Visual Identity Naming + Positioning Collateral

Furniture Specification & Procurement

The impact of furniture, art, and accessory layering within the built environment is profound and a level of detail in which our team thrives. Our team curates smart and bespoke product solutions at all ranges of budget and aesthetic. With an agnostic approach to specification and procurement, we provide a unique and tailored experience every time. Through a streamlined process, we handle all the details, including delivery, installation, punch, and warranty for furniture and accessories to offer a white-glove experience.

Specification

ENVIRONMENTAL GRAPHIC

ENVIRONMENTAL GRAPHIC DESIGN

ENVIRONMENTAL GRAPHIC

DESIGN

ENVIRONMENTAL GRAPHIC

ENVIRONMENTAL GRAPHIC DESIGN

ENVIRONMENTAL GRAPHIC

Rock Ventures

INNOVATION AND COLLABORATION SET THE DIRECTION AS OUR TEAM BEGAN DESIGNING THE HEADQUARTERS FOR DAN GILBERT’S ROCK FAMILY OF COMPANIES, LOCATED IN DOWNTOWN DETROIT IN THE ONE CAMPUS MARTIUS BUILDING. SYMBOLIZING THE IMPORTANT ROLE THIS TEAM PLAYS IN UNITING THE ENTIRE FAMILY OF COMPANIES, THE SPACE WAS INTENTIONALLY SELECTED TO EMPHASIZE THE SUPPORT THIS TEAM PROVIDES WHILE ENCOURAGING INTERACTIONS. SPANNING MANY COMPANIES, THE ROCK FAMILY OF COMPANIES REPRESENTS A DIVERSE SPECTRUM OF INDUSTRIES AND THIS UNIQUE COLLECTION OF CRAFT IS CELEBRATED THROUGHOUT THE NEW WORKSPACE. OUR TEAM CREATED INSPIRING BACK-OF-HOUSE MOMENTS, DISPLAYING ARTIFACTS AND MEMORABILIA IN A NOSTALGIC FASHION WHILE INCORPORATING NODS TO THE ROCKET MORTGAGE FIELDHOUSE AND CLEVELAND CAVALIERS.

SERVICES

Interior Design

Environmental Graphic Design

Furniture Specification

Furniture Procurement

Wayfinding Design

PARTNERS

Whiting-Turner

Ghafari

Library Street Collective

Mod Interiors

Vogue Furniture

LOCATION

Detroit, MI

Heart Loyal Possibility Authenticity Imagine Inclusion Invent

Hustle Purpose Community Truth

Work Opportunity

Possibility Authenticity

Resiliant Inclusion

Possibility Hope Imagine Resiliant Invent Believe Create Purpose Grit Hope

Truth Dream Opportunity Heart Loyal

Authenticity Imagine Inclusion Invent

Rocket Technology Mortgage

THE NEW LANDSCAPE EQUITABLY PROMOTES A PHYSICAL AND VIRTUAL PRESENCE AND INCLUDES DYNAMIC WORK SETTINGS FOR THE TEAM TO UTILIZE, ORGANIZED INTO TEAM NEIGHBORHOOD AND COMMUNITY SPACES. SETTINGS INCLUDE AN ADAPTABLE WORKSTATION LAYOUT, DEDICATED CONFERENCE ROOMS, A VARIETY OF FLEXIBLE COLLABORATIVE AND HUDDLE SPACES, QUIET ROOMS TO ALLOW FOR ONE-ON-ONE CONVERSATIONS AND FOCUS TIME, AND WELLNESS PROGRAMMING FOR RESPITE AND REENERGIZING. THIS PROGRAMMATIC KIT OF PARTS FOR THE TEAM AND COMMUNAL SPACE ALLOWS FOR ADAPTABILITY AND GROWTH FOR THE FUTURE OF THE ORGANIZATION.

I N N O

I N N O I N N O

V A T E

Rocket Mortgage Marketing

THE WORKPLACE FOR ROCKET MORTGAGE MARKETING WAS BUILT UPON THE FOUNDATION OF COMMUNICATION TO FOSTER HUMAN CONNECTION AND INNOVATION. AN UNDERSTANDING OF THIS TEAM’S CULTURE AND MISSION TO DELIVER WORLD-CLASS MARKETING SOLUTIONS FOR THE MORTGAGE-LENDING GIANT EVOLVED INTO A NARRATIVE BASED ON THREE PILLARS OF COMMUNICATION— ARTISANAL CRAFT, LANGUAGE, AND THE HISTORY OF MARKETING. THE SPACE EFFECTIVELY COMMUNICATES CULTURAL IDEAS AND BELIEFS THROUGH WRITTEN, VISUAL AND TACTILE FORMS. LAYERS OF FLEXIBLE PROGRAMMING, A VARIETY OF SPACE THAT SUPPORTS NEURODIVERSITY, INTEGRATION OF HYBRID TECHNOLOGY SOLUTIONS, AND A SPECTRUM OF BOTH COMMUNAL AND INDIVIDUAL SPACE COMBINES TO SUPPORT A CREATIVE, POWERHOUSE TEAM.

SERVICES

Interior Design

Environmental Graphic Design

Furniture Specification

Furniture Procurement

PARTNERS

Rossetti

Braun Construction Group

LOCATION

Detroit, MI

Chase Tower

THE ROCKET MORTGAGE DETROIT CAMPUS IS AN EXPANSIVE ECOSYSTEM BUILT FOR ALL TEAM MEMBERS TO THRIVE. OUR STRATEGY TO MODERNIZE THE HISTORIC CHASE TOWER FOCUSED ON REFINEMENT OF THE OVERALL PALETTE AND PAIRING INVITING AND TAILORED TEXTURES WITH DELIBERATE USE OF COLOR TO PROVIDE AN ENERGETIC YET SOPHISTICATED WORKSPACE. THROUGH STRATEGY AND A CELEBRATION OF CULTURE, WE WORKED TO CREATE A SPACE THAT TAKES CARE OF THE TEAM SO THAT THEY CAN BETTER SERVE THEIR CLIENTS. THIS COMMUNITY OF SPACE SUPPORTS THE HOLISTIC WELLBEING OF ITS DIVERSE TEAM MEMBERS THROUGH AMPLE AMENITY SPACE, INTEGRATED TECHNOLOGY, AND LAYERS OF VISUAL AND ACOUSTIC PRIVACY WHILE PROVIDING A SENSE OF BELONGING AND FAMILIARITY, A HOME AWAY FROM HOME.

Roland Berger

ROLAND BERGER, A GLOBAL CONSULTING FIRM, RELOCATED THEIR DETROIT OFFICE TO A HISTORIC SITE ON THE ICONIC WOODWARD AVENUE WITHIN THE CENTRAL BUSINESS DISTRICT OF THE CITY. THE FIRM DESIRED A HEADQUARTERS SPACE WHICH WOULD CELEBRATE THE COMPANY’S RICH, TRADITIONAL HERITAGE AND DEMONSTRATE THEIR FORWARD-THINKING CULTURE AND FUTURE AS LEADERS IN ELECTRIC ENERGY USE. OUR DESIGN TEAM SET OUT TO ENVISION A SPACE FOR CLIENTS AND TEAM ALIKE, EXUDING SOPHISTICATION, FUNCTIONALITY, AND THOUGHTFUL LAYERS OF HOSPITALITY. THE RESULTING SPACE IS A BLEND OF BOTH NEW AND HISTORIC, FOCUS AND COLLABORATIVE SPACE, WITH AMPLE ROOM FOR HOSTING AND SOCIAL CONNECTION.

SERVICES

Interior Design

Environmental Graphic Design

Furniture Specification

Furniture Procurement

Wayfinding Design

PARTNERS

Kevin Biddison Associates

Whiting-Turner

LOCATION

Detroit, MI

General Motors

APPROACHED WITH ARTFUL INTENT, THE ENVIRONMENTAL GRAPHICS WITHIN GENERAL MOTORS CAMPUS COMMEMORATES A HISTORY OF HIGH-QUALITY PRODUCTS, MEMORABLE EXPERIENCES, AND INNOVATIVE PROCESSES. EACH CUSTOM PIECE, FABRICATED BY LOCAL CRAFTSMEN, CREATES A UNIQUE SENSE OF PLACE, DELIBERATELY UTILIZING COLORS AND REFINED MATERIALS TO ANCHOR USERS IN THEIR TRAVERSING OF THE SPACE.

CELEBRATING MECHANICAL EXCELLENCE, THE ABSTRACTED VIEWS OF COMPONENTS AND SYSTEMS WITHIN EACH INSTALLATION HONOR THE SPECIALIZATION OF DISTINCTIVE TEAMS. INCORPORATING SHAPES FROM ENGINE STRUCTURES, TESTING GROUPS, DATA, AND MORE—THE INSTALLATIONS INSPIRE AND BRING TO THE FOREFRONT A FEELING OF BEING PART OF A WHOLE.

Premier Academy

PREMIER ACADEMY IS ENHANCING THE CHILDCARE EXPERIENCE WITH ITS THOUGHTFULLY DESIGNED INTERIORS, CRAFTED TO ENSURE BOTH CHILDREN AND THEIR CAREGIVERS FEEL AT HOME. THE LOBBY WELCOMES EVERYONE WITH A HOSPITABLE AMBIANCE, FEATURING SOPHISTICATED DECOR THAT SPEAKS TO A HIGH STANDARD OF CARE AND ATTENTION. THIS SPACE IS DESIGNED TO BE INSPIRING, PROVIDING A SENSE OF CALM AND COMFORT REMINISCENT OF A RESIDENTIAL SETTING. SOFT LIGHTING, COMFORTABLE SEATING, AND AN INVITING COLOR PALETTE COME TOGETHER TO CREATE A WELCOMING ENVIRONMENT WHERE PARENTS AND CHILDREN CAN FEEL IMMEDIATELY AT EASE. WE CREATED A SPACE THAT WILL INCITE A SENSE OF JOY, CELEBRATION, AND CURIOSITY WHILE ALSO PROVIDING CALM, ROUTINE, AND STABILITY TO SUPPORT THE NEEDS OF CHILDREN, PARENTS, AND CAREGIVERS.

Banking Client

BUILT WITH A LEGACY OF RICH TRADITION AND A VISION FOR THE FUTURE, THE ENVIRONMENTAL GRAPHICS AND WAYFINDING WITHIN THIS BANKING CLIENT’S OFFICE SPACE BUILDS CONNECTION THROUGH AN ARTISANAL APPROACH TO ENGAGE AND INSPIRE TEAM MEMBERS. CUSTOM PIECES FOCUS ON STORYTELLING, CONFIDENCE IN INDUSTRY, INTEGRITY OF VALUES, AND CULTIVATING THE HUMAN CONNECTION THROUGH CRAFTSMANSHIP. 2D AND 3D DESIGNS CRAFTED IN TONAL BLUES, ORGANIC MATERIALS, AND SUBTLE TEXTURES ADD DEPTH TO THIS COLLABORATIVE SPACE. THIS IMMERSIVE EXPERIENCE REINFORCES THE BANK’S COMMITMENT TO BOTH ITS TEAM AND ITS CUSTOMERS, CREATING AN INVITING ATMOSPHERE THAT SPARKS COLLABORATION AND IDEATION.

Pophouse Headquarters

AS WE CONSIDERED THE BEST WAY TO TELL THE POPHOUSE STORY, WE KNEW IT NEEDED TO BE ROOTED IN THE IDEA OF THE COLLECTIVE. OUR CONCEPT, GATHER, SPEAKS TO THE COLLECTION OF UNIQUE PERSPECTIVES AND EXPERIENCE OUR TEAM BRINGS TOGETHER IN ORDER TO INNOVATE AND PROGRESS FORWARD IN ALL WE DO. OUR HEADQUARTERS SPACE WILL EMBODY THIS CONCEPT AS A SPACE TO GATHER AND PROMOTE CONNECTION, PROCESS, AND MISSION ACROSS OUR ORGANIZATION. OUR DESIGN OBJECTIVES –INVITE, INSPIRE, KINDLE, AND CRAFT – TELL THE STORY OF THE CREATIVE PROCESS, WHILE OUR DESIGN PRINCIPLES – INTUITIVE HOSPITALITY, NOURISHED BEING, SHARED INTENTION, FLUID CREATIVITY, ENVIRONMENTAL EQUITY, AND THE SCIENCE OF PLAY – SHOW UP PHYSICALLY WITHIN THE ENVIRONMENT TO SUPPORT OUR TEAM, OUR CLIENTS, AND OUR WORK.