March by Blink Media LLC

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CONTENTS INTRODUCTION Every year Hollywood institutions SWING HOUSE and the THE ROXY THEATER relocate to Austin with the MUSEBOX and take over a venue to showcase their favorite artists. Daytime parties are free with admission to all badge holders and the general public while the nights are packed with ofﬁcial SXSW showcases. This year includes Saint Motel, 2AM Club, She Wants Revenge and Michael Monroe of the legendary Hanoi Rocks. Consider this your guide to all things hapening at THE ROXY THEATER AT THE RUSTY SPURS: 405 E 7th St (@ corner of Trinity). Food, drinks, giveaways and great music await you. 26 | THURSDAY 28 | FRIDAY 29 | SATURDAY 6 WWW.WEAREPOPTIMIST.COM

PROFILES 12 FRIDAY

DIRTY SWEET

19 FRIDAY

MICHAEL MONROE

13 FRIDAY

20 SATURDAY

14 SATURDAY

22 THURSDAY

GRACE POTTER

OF VERONA

THE DANCE PARTY

THE LAW

15 THURSDAY

23 SATURDAY

18 SATURDAY

24 SATURDAY

SAINT MOTEL TENDER BOX

DOMENICA GRADY

POPTIMIST | AUSTIN 7

VOLUME ONE | ISSUE ONE SPECIAL SXSW ISSUE MARCH PUBLISHER Rebecca Brinegar MANAGING EDITOR Soﬁa M. Fernandez DESIGN/LAYOUT Pablo Balderes Rebecca Grant CONTRIBUTING WRITERS Lori Cerasoli ONLINE Rebecca Grant BLINK MEDIA LLC SALES MANAGER Rob Bedell 310-428-4191

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HYPE MACHINE MARCH

THINGS WE LIKE RIGHT NOW THE COUNTDOWN HAS OFFICIALLY BEGUN Coachella Valley Music & Arts Festival will feature a mix of artists ranging from Pavement, Thom Yorke, Vampire Weekend, Them Crooked Vultures, LCD Soundsystem and Phoenix, to Tiësto, Faith No More, Deadmau5, David Guetta, MGMT and Public Image Limited. Set for Friday, April 16, Saturday, April 17 and Sunday, April 18 at the beautiful Empire Polo Club in Indio, CA. For tickets visit COACHELLA.COM and visit WWW.WEAREPOPTIMIST.COM/COACHELLA to preview all the artists playing the festival including streaming audio, artist bios, video, stage and set times. Search by day, genre or band or keep it simple and click on our “Coachella Pick List.” It’s too damn hot to make a good decision once you get there so plan your show in advance this year: WWW.WEAREPOPTIMIST.COM/COACHELLA “SECONDHAND SURESHOTS” A FILMED EXPERIMENT IN CREATIVE SOUND RECYCLING Dublab directors Bryan “Morpho” Younce and Mark “frosty” McNeill sent beatmakers Daedelus, J.Rocc, Nobody and Ras G on safari into L.A. thrift stores. With $5 dollars in their pocket, they were ordered to create new music from their dusty crate finds while the cameras filmed the entire process. The result is a mini-documentary about putting new life into old vinyl. The “Deluxe Super Set” is a true sound and vision experiment. Dublab scoured Southern California and rescued 500 gatefold LP covers from dusty thrift store bin obscurity. Hit+Run took the covers and screen-printed them by hand, making new visual masterpieces to house the first public release of “Secondhand Sureshots.” Stuffed in this package is all-exclusive material sampled and shredded into new forms fine-tuned to blow your mind: DVD, slipmats, 12” picture disc and hand-screened gatefold LP sleeves. For more information visit: WWW.STONESTHROW.COM 10 WWW.WEAREPOPTIMIST.COM

MARCH HYPE MACHINE

THIRD MAN RECORDS POP-UP SHOP AT SXSW & SCREENING “UNDER THE GREAT WHITE NORTHERN LIGHTS” Over the past year Third Man Records has brought their pop-up retail shops to New York, Los Angeles and London – completely transforming temporary spaces into seemingly permanent locations that are not so much about commerce as they are about a collision of artistic expression, design and a personal one-of-a-kind experience for customers. This week you can visit Third Man Records most ambitious temporary store yet at Frank Restaurant on 4th and Colorado featuring exclusive Third Man vinyl only available at TMR SXSW store, as well as debut releases and screenings of The White Stripes’ film “Under Great White Northern Lights,” a visual and emotional feature length film documenting The White Stripes making their way through Canada and culminating with their 10th anniversary show in Nova Scotia. For more information visit: WWW.THIRDMANRECORDS.COM/TEXAS SIN CITY SOCIAL CLUB IT’S ONLY ROCK N’ ROLL BUT I LIKE IT! The Sin City Social Club is a renegade collective of musicians, fans, artists and industry executives brought together by shared appreciation of the art and culture that blur the lines between classic, outlaw & alt. country, soul, R&B, and indie singer songwriters. Since moving to Austin from LA in 2007, The Sin City Social Club has expanded their role in bringing “Cosmic American Music” to the forefront of Austin’s music scene. This year Sin City will put 35+ artists on 3 different stages and will host their first official SXSW Showcase with Sirius |XM’s Outlaw Country channel on Wednesday, March 17th at the world famous Continental Club - featuring Shurman, Sarah Borges & The Broken Singles, Jesse Dayton (As Captain Clegg), The Mother Truckers And Raul Malo With Outlaw Country Hosts Mojo Nixon, Elizabeth Cook and Dallas Wayne. For more information visit: WWW.SINCITYSOCIALCLUB.COM POPTIMIST | AUSTIN 11

DIRTY SWEET Day Friday, 3/19 Time 4:30pm (Indoor Stage) Dirty Sweet are an American rock band steeped in this nation’s musical roots, from country to R&B, gospel to classic rock and heavy metal to proto-grunge. A mixture of disparate inﬂuences such as The Rolling Stones, Gypsy jazz guitarist Django Reinhardt and early U2 make them an interesting addition to today’s budding rock climate. The San Diego-based quintet’s name perfectly describes their two-pronged approach to writing and performing, what the NME calls “skuzzy, ass-shaking rawk ‘n’ roll” crossed with the ability to pick up their acoustic guitars and craft a melodic ballad. Produced by Doug Boehm [The Vines, Elliott Smith, Screaming Trees], “American Spiritual” is the band’s sophomore album and ﬁrst for Los Angeles based indie Acetate Records. URL: www.dirtysweetmusic.com TWITTER: www.twitter.com/dirtysweetmusic MYSPACE: www.twitter.com/dirtysweetmusic

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GRACE POTTER & THE NOCTURNALS Day Friday, 3/19 Time 5:30pm (Indoor Stage) Grace Potter and the Nocturnals are like a modern-day version of Tina Turner stroking the microphone in a spangled mini-dress while fronting the Rolling Stones circa “Sticky Fingers”. The proof is there for all to hear on the band’s third album for Hollywood Records, hitting this spring, which marks an artistic breakthrough for a vital young band caught in the act of fulﬁlling its immense promise. Little wonder that Grace and her cohorts have chosen to title the disc, directly and emphatically, “Grace Potter and the Nocturnals.” URL: www.gracepotter.com TWITTER: www.twitter.com/gracepotter MYSPACE: myspace.com/gracepotterandthenocturnals

POPTIMIST | AUSTIN 13

THE DANCE PARTY Day Saturday, 3/20 Time 3:40pm (Indoor Stage) Selling out L.A.’s notorious Crazy Girls Strip Club and opening for bands such as Animal Collective, Girl Talk, LCD Soundsystem, 2AM Club, Friday Night Boys, The Jakes, Iglu & Hartly and Ludacris; The Dance Party recently relocated from Washington DC to L.A. to record their debut record for Hell Ya!/Atlantic Records expected in late summer/fall 2010. TWITTER: www.twitter.com/thedanceparty MYSPACE: www.myspace.com/thedanceparty

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SAINT MOTEL Day Thursday, 3/18 Time 11:00pm (Indoor Stage) The explosive, cinematic, indie-pop band Saint Motel is, to put it best, hard to resist, and damn fun. In the world of Saint Motel, nothing bows to convention: Stages become forests and living rooms, and shows become kaleidoscopic mind explosions in 3D. This theatrically creative world is due in large part to the fact that the gentlemen of Saint Motel share a distinct interest in cinema. The band’s keen visual sensibility has yielded an array of stunningly original videos that accompany songs from their recently released debut EP “ForPlay,” released via the band’s On The Records label. The physical or digital version of “ForPlay” includes the free added bonus of the beautiful, ultra-conceptualized videos for each song. URL: www.nameofband.com TWITTER: www.twitter.com/saintmotel MYSPACE: www.myspace.com/saintmotel

POPTIMIST | AUSTIN 15

THE TENDER BOX Day Saturday, 3/20 Time 2:50pm (Indoor Stage) “Every once in a while we discover a singer or a band that just makes us ﬂip our shit. This is one of those times!” – Perez Hilton Tremendous, incandescent British rock music is probably the last thing that comes to mind when you think of South Gate, L.A. So it’s a breathtaking revelation when you hear the chiming guitars and swooning vocals of The Tender Box. Frequently headlining L.A. hipster hot spots such as Club Moscow and Hang the DJ’s, The Tender Box have been highly praised by L.A.’s legendary D.J. Rodney Bingenheimer, frequently spun on Indie 103.1 and Sirius Radio and have toured with bands ranging from the Goo Goo Dolls to She Wants Revenge. The band is currently recording their second EP with producer Jack Douglas (Aero Smith, Cheap Trick, John Lennon) which is set for release this April. URL: www.thetenderbox.com TWITTER: www.twitter.com/thetenderbox MYSPACE: www.myspace.com/tenderbox 18 WWW.WEAREPOPTIMIST.COM

MICHAEL MONROE Day Friday, 3/19 Time 3:30pm (Indoor Stage) Michael Monroe has long been at the forefront of breaking music barriers. The Finnish musician and multi-instrumentalist rose to fame as the singer for Hanoi Rocks and is credited with inﬂuencing a generation of rock stars including Guns n’ Roses. Coming off the Hanoi Rocks reunion from 2002-2008, Michael returns with his highly anticipated new group featuring Sami Yaffa (Hanoi) Ginger (Wildhearts) and Steve Conte (New York Dolls). Together they will perform an assortment of material ranging from Hanoi Rocks and Demolition 23 classics, Michael Monroe solo favorites and three to four brand new songs the band has written over the last few months. URL: www.michaelmonroe.com TWITTER: www.twitter.com/michaelmonroe MYSPACE: www.myspace.com/michaelmonroeofﬁcial

POPTIMIST | AUSTIN 19

THE ROXY THEATRE at THE RUSTY SPURS 405 E. 7th St. (@ corner of Trinity)

THU, MAR 18 The MuseBox, Pirate! Radio Present: SXSW Day Party at The Roxy Indoor Stage: 12:00pm Solid Gold 1:00 pm Crystal Fighters 2:00 pm Violent Soho 3:00 pm The Law 4:00 pm Dinosaur Bones 5:00 pm Francis 5:45 pm Twilight Broadcast Outdoor Stage: 12:30pm Butterﬂy Explosion 1:30pm Tape Deck Mountain 2:30pm Smile Smile 3:40pm The Uglysuit 4:30pm Lawrence Arabia 5:30pm The Wooden Sky

The Roxy Theatre & KROQ Locals Only Present: Austin ROX Indoor Stage: 8:00pm Crash Kings 9:00pm Carney 10:00pm Orgone 11:00pm Saint Motel 12:00am She Wants Revenge 1:00am Glitch Mob

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THE ROXY THEATRE at THE RUSTY SPURS 405 E. 7th St. (@ corner of Trinity)

FRI, MAR 19 Swing House & D’Addario Present: Ofﬁcial SXSW Day Party Indoor Stage: 11:30am Scorpion Child 12:10pm Jacob Jeffries 12:50pm Evaline 1:30pm Rumspringa 2:30pm The Stone Foxes 3:30pm Michael Monroe (of Hanoi Rocks) 4:30pm Dirty Sweet 5:30pm Grace Potter & The Nocturnals Outdoor Stage: 11:50am Ruby Jane 12:30pm Sahara Smith 1:10pm Elizabeth Cook 2:00pm Joshua James 3:00pm The Tender Box 4:00pm Shayna Zaid & The Catch 5:00pm Robert Francis

The MuseBox, Pirate! Radio Present: Ofﬁcial SXSW Showcase Indoor Stage: 8:00pm Bird of Youth 9:00pm A Shoreline Dream 1:00pm Pirate Love 1:00pm Codeine Velvet Club 12:00am Hurricane Bells 1:00am Minus The Bear

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THE ROXY THEATRE at THE RUSTY SPURS 405 E. 7th St. (@ corner of Trinity)

SAT, MAR 20 Swing House & Hell Ya! Present: Day Party @ The Roxy Indoor Stage: 11:10am Venus Infers 11:50am Cruel Black Dove 12:30pm Billy Boy On Poison 1:10pm Grady 2:00pm Of Verona 2:50pm The Tender Box 3:40pm The Dance Party 4:30pm The 2 AM Club 5:30pm Domenica Outdoor Stage: 11:30am New Jerusalem 12:10pm Benjamin Rose 12:50pm Megan Jacobs 1:30pm The Cataracs (featuring Dev) 2:25pm Burn Down the Mission 3:15pm Bad Veins 4:05pm The Rouge 5:00pm Christian TV *Passion Pit and Hell Ya! Deejays spinning between sets

POPTIMIST | AUSTIN 23