Destination Porsche concept

Porsche Centres are becoming a modern gathering place

Inviting and experiential: Porsche is introducing a new corporate architecture for its Porsche Centres around the world.

With the motto "Destination Porsche," these new locations are set to become central meeting points for the Porsche community, catering to both existing and new customers. The new architecture is distinguished by its flexible design, integration of digital media for personalised communication, and emphasis on delivering a premium brand experience.

The first prototype of the "Destination Porsche" concept has recently been inaugurated in Palm Springs, California, marking the beginning of a new era for Porsche centres. The building was constructed within a year and serves as an exemplar for the forthcoming changes within the framework of "Destination Porsche". The full concept was experienced at two other Porsche centres in mid-2020, one in Dortmund, Germany, and the other in Hangzhou, China.

According to Detlev von Platen, Board Member for Sales and Marketing at Porsche AG, "Destination Porsche" represents an important answer to future customer requirements and the change in automobile sales. Von Platen states that "Porsche stands for dreams and a strong community of our friends and fans. We design our Porsche Centres as a meeting place for them to experience the brand."

The concept for "Destination Porsche" is inspired by changing customer needs, where a broader product portfolio means that target groups must be addressed more specifically, and the desire for customisation requires greater flexibility. The Porsche centres of tomorrow, therefore, consist of several worlds of content that can be flexibly designed, and where digital media addresses customers individually. In this way, they become places where the brand can be experienced and touched.

The design of future Porsche centres utilises the structure of current buildings while supplementing them with further developed and new elements. The furnishing style remains timeless, so that attention is drawn to the vehicles on display. The typical basic form of today's Porsche centres has also been retained. The renewed outer facade, made of aluminium, opens up in some areas, allowing a view of the building. This creates an inviting impression from afar, supported by the raised glass facade on the ground floor. The aluminium panels above the main entrance and red LED strips emphasise the dynamism of the concept.

The "customer journey" follows thematic modules that can be flexibly installed and modified by the Porsche centres. This means that the interior can easily be adapted to regional or individual characteristics. In terms of content, the modules relate to current product highlights, electromobility, and used vehicles. Another focal point is the common areas with a newly designed lounge, where customers and fans of the brand can meet and exchange ideas. They also have a view of the workshop through a large glass window, analogous to the "look inside the kitchen" of a restaurant.

Another important pillar of the new corporate architecture is the targeted use of digital media. This includes virtual reality applications, with which your own vehicle configuration is displayed virtually. The products and services of the Porsche brand can be experienced interactively via touchscreens.

The implementation of the "Destination Porsche" concept begins in the first step with the Porsche centres, which represent the core format of sales. In the future, the other contact points on site will also be geared more closely to customer needs, and the opportunities for communication will be expanded. This includes pop-up stores, Porsche Studios in urban environments, and new digital contact points and formats with which the Porsche brand can be experienced in several ways. Overall, "Destination Porsche" represents a bold and exciting vision for the future of Porsche centres, and the Porsche brand as a whole.

UNLEASHING THE POWER: PORSCHE CENTRE WILLOUGHBY LAUNCHES THE NEW 718 CAYMAN GT4 RS

Reliving the High-Octane Experience: Reflecting on the Unforgettable Porsche 718 Cayman GT4 RS Launch Event at 70 North, The Ultimate Enthusiast's Playground, Where Clients Pushed the Limits Full Throttle with Porsche Centre Willoughby

Porsche Centre Willoughby recently hosted a special preview event for the launch of the new Porsche 718 Cayman GT4 RS. Invited guests were able to experience this exciting new car in its natural habitat on a private, challenging 5 km tarmac circuit surrounded by pristine bushland.

Professional driving instructor Mark Williamson, who has had a lengthy career in racing, drove each guest around the circuit, showcasing the full extent of their purchase in a dynamic and thrilling experience. The Porsche 718 Cayman GT4 RS is the new flagship model in the Australian 718 family and is designed to impress with its lightweight construction, agile chassis setup, aerodynamics, and unique soundtrack.

The mid-mounted 4.0-litre flat-six engine in the 718 Cayman GT4 RS is the most powerful in the history of this Porsche model series, delivering a maximum power level of 368 kW / 500 PS * and peak torque of 450 Nm. The ball joints in the chassis result in precise and direct handling, and the spring rates and damper tuning are specific to the 718 Cayman GT4 RS. The chassis can also be adjusted for track driving, with the ability to change tracking, camber, and anti-roll bars to suit the driver's preferences and circuit characteristics.

The Porsche 718 Cayman GT4 RS is a track-focused sports car that boasts exceptional performance and aerodynamics. The exterior design is characterised by a large, fixed rear wing made of carbon-fibre reinforced plastic (CFRP) that generates plenty of downforce thanks to the swan-neck connection. The rear wing can be adjusted manually for use on the track, and the diffuser on the lower rear section helps increase the "Venturi effect," resulting in additional downforce. The front lid is made of lightweight CFRP and features two NACA air intakes that improve brake cooling. The front diffuser is infinitely adjustable to minimise drag and increase downforce.

On the sides of the 718 Cayman GT4 RS, air intakes replace the rear side windows and improve the dynamic pressure of the airstream, supplying the engine with additional air. The doors feature the "GT4 RS" logo in satin black, further emphasising the motorsport character of the vehicle.

In short, the Porsche 718 Cayman GT4 RS is a precision instrument designed to handle the toughest conditions on the race track. From its aerodynamic bodywork to its powerful engine, every aspect of this sports car has been optimised for performance, making it a true track tool.

In conclusion, Porsche Centre Willoughby's private Porsche 718 Cayman GT4 RS preview event was the ultimate enthusiast's experience, providing a safe and private driving playground for its guests. The new Porsche 718 Cayman GT4 RS is an uncompromising driver's car that promises to thrill and impress.