Workshop Tongji-China

2011 Tongji-Aalto - DuocUC University Design Summer Camp

Towards Creativity And Innovaciﾃｳn ﾃ］gelo Garay R Director Diseﾃｱo Industrial Duoc UC Sede San Andrﾃｩs agaray@duoc.cl

2011 Tongji-Aalto-DuocUC University Design Summer Camp Timeďźš 2011.8.25-2011.9.6 Location: Tongji Aalto Design Factory XianQiao village in Shuxin Town, Chongming Island

INNOVATION MODEL

DESIGN FACTORY

Towards Creativity And Innovaci贸n

SUPPORTER: Sino-Finnish Center, Tongji University http://sfc.tongji.edu.cn/ DESIS-China http://www.desis-china.org/ Studio-TAO of TEKTAO http://www.designharvest.com TUTORS Tongji University Lou Yongqi lou.yongqi@gmail.com DuocUC Melzer Soto, Pablo pmelzer@duoc.cl Angelo Gonzalo Garay Ramos agaray@duoc.cl Aalto University Simo Yrjรถ Juhani Puintila simo.puintila@aalto.fi

Studio TAO Francesca Valsecchi f.valsecchi@gmail.com Serena Pollastri sere.miru@gmail.com ZhuMingJie penny_design@163.com Guest Lecturer Wang Bin, Senior Project Manager of Nokia Richard Hsu, founder and creative director at h+ branding Pius leuba, Professor,Design and Innovation college of Tongji Unviersity

Participants: China College of Design and Innovation, Tongji University School of Design, Hongkong PolyU School of Design, JiangNan University School of Art & Design, Hunan University Finland Aalto University Chile Catholic University DuocUC Design Institute

Results of the workshop:

Design solutions (presentation and booklet, poster, prototypes, model, multi-media, etc.)

Exhibtion Planned: • Exhibit in 2011 Shanghai international creative industry week • Exhibit in 2012 Helsinki Cumulus conference (2012.5.24-26)

• Exhibit in 2012 Santiago Cumulus conference (2012.11.14-18,DuocUC University)

Guest Lecturer Wang Bin, Senior Project Manager of Nokia Richard Hsu, founder and creative director at h+ branding Pius Leuba, Professor,Design and Innovation college of Tongji Unviersity Chris Hosmer, Managing Director Design Continuum

INTRODUCTION The DESIGN Harvest project explores new ways of developments, considering the rural and the urban as a complementary yin yang relationship to maintain identity but promote exchange of resources.

As a collaborative social innovation process the project gathers committed creative individual to form a growing community that can act as an innovative hub connected and interacting with the large scale social-economic system in an “acupunctural� way: starting with specific points to regulate the system holistically towards a sustainable direction.

The workshop, that will involve students from Aalto University, DuocUC and Tongji, has to be considered a part of this broader framework project.

BACKGROUND Since the time of China’s reforms and economic opening 30 years of rapid urbanization have followed, characterized by strong growth as well as a strong imbalance between urban and rural development.

Chongming Island has a typical rural environment and share the main challenges of common rural areas: the unbalance of social structure, scarcity of public life, weakness in culture,low salaries, poor infrastructures, etc.

As a general consequence and social impact, the traditional rural ways of living and producing are considered less and less attractive, and the rural areas do not benefit from urban development.

URBANLIZATION BIG ISSUES IN CHINA:

RURAL DEVELOPMENT

goal

The of a balance between rural and urban towards a sustainable society is needed; the advantages of rural area should be explored and turn into opportunities for further development through collaborations of locals and creative communities.

This is a new but broad area for social sustainable design research and practice

Using design to promote exchanges and interactions between urban and rural areas, including exchanges of people, resource, knowledge, capital, job opportunities and etc.

OUR WORK Participants will spend five days on the islands conducting field and desk

research; then a concept design activity will follow, that will be host for the rest of the days at Design factory inside Tongji University. The student are required to prepare intermediate and final presentations of their progress and results, as well to deliver a project folder included all the design artifacts created during the workshop, as well as the results of research and adequate multimedia documentation. Three presentations have been scheduled according to the calendar.

The expected outcomes of the projects are prototypes, models and multimedia representations of product-service system solutions. Final exhibition of the works will be organized (Exhibit in 2011 Shanghai international creative industry week, Exhibit in 2012 Helsinki Cumulus conference May 2012, Exhibit in 2012 Santiago Cumulus conference, November 2012) and will cover the dissemination of the workshop results in the industry and academic community. Especially remarkable research results will eventually be included also in further research and academic publications.

expected

The outcomes of the projects are prototypes, models and multimedia representations of product-service system solutions. Final exhibition of the works will be organized (Exhibit in 2011 Shanghai international creative industry week, Exhibit in 2012 Helsinki Cumulus conference May 2012, Exhibit in 2012 Santiago Cumulus conference, November 2012) and will cover the dissemination of the workshop results in the industry and academic community. Especially remarkable research results will eventually be included also in further research and academic publications.

WORKSHOP SUB-TOPICS Three different sub-projects will be developed by international teams, and the

identified and explained in a common introduction that will be drafted by the three teams together. The students will be divided into the three themes and then will work in small group of 2 to 4 people. horizontal connections among them will be

1.- Designing mobile services for

rural users to enhance the communication between the rural and urban areas.

Farmers do not normally used sophisticated mobile phones or advanced services. Their education level is very low, it is hard for them to understand new technology and its potential, and sometimes they even have language problem.

The workshop investigates how to create an integrated solution (device+service) to enable the connection, on a communication level, between the city and the countryside, aimed to generate simple and applicable business ideas for local farmers.

2.-

Reusable design for rural family idle space The extension of houses and the transfer of surplus labor power from countryside into city result in a plenty of idle space in rural families. The workshop aims to think about how to reactive the unused space and social-economic life through the design of space, function, service, etc.

Potential sub-themes: *The typologies of using empty houses based on the research of XianQiao village Base on the research both of exsiting empty housing space and different uers’ needs, conclude the typologies of potential usage mode. *Reuse empty houses in rural area for rural tourism Rural tourism could be one major function of rural empty housing space. Students are hope to design for this and present a complete plan from spatial pattern to business mode.Students will be provided with a local unused house and design for it. *Service design for the unused housing space How to revitalize the rural unused housing space in a service design-oriented way? Think about give more inputs for the local community and rebuilt public life for villagers.

3.- Product and branding design inspired by rural life style Craftsmenship and local techniques belong to the immaterial cultural heritage of the place, and represent a system of values for the communities that produce and use the artifacts. Immaterial heritage is functional, practical, and entwines a story that comes from the local place. Knowledge and techniques are dissappearing time by time due to the lack of attractiveness of countryside lifestyle. The workshop aims to explore ways to preserve and input new value to the local production of crafts, starting from a direct interaction with the people in the villages Potential sub-themes: * Branding and distribution strategy of local products How give values to local production? How to show off the knowledge of the place? How to fold in products the values and the spirit of the place?

(Communication and network oriented) * Market services between city and rural Exchange of resources between rural and urban can enhance and facilitate dialogue, avoiding exploitation. How to manage the local products as networking resources with the city?

(Product-service system oriented)

* Local products design Through direct interaction with local craftsmen, how the design skill and creativity can learn and inspire the crafts techniques? (product oriented)

THE WAY WE WORK

CO-CREATION

PROTOTYPING

F

FINAL PROSESS

INTERCULTURE

INTERDISCIPLINARY

INTERDISCIPLINARY

interdisiplinary

EVENTS AND INTERACTIONS

INTERDISIPLINARY FINISH AND CHILEAN´S STUDENTS AND PROFESSOR´S

EVENTS AND INTERACTIONS

EVENTS AND INTERACTIONS

INTERCULTURE