2016 Porte Store Event Marketing Planner

Store Event Marketing Planner I

e Catalog • Li v i t c a ve links r e t Inside! n 1. Mom’s Day

6. Trunk Show

2. Repair Event

7. Bridal Event

3. Custom Design

8. Store Anniv.

4. Estate Sale

9. Trade In

5. Clearance Sale

10. And More...

Porte MARKETING P R I N T • D I G I TA L • S O C I A L

JEWELRY MARKETING. WE MAKE IT EASY. WE MAKE IT HAPPEN.

Create a Marketing Plan

MARCH

Determine your objectives 1. Aquire Affluent Consumers 2. Promote my Custom Design Services 3. Activate Inactive Accounts 3. Get Rid of Old Inventory 4. Promote my Repair Services 5. Showcase New Products 6. Partner with businesses: Restaurants, Car Dealers, Charities, Local Businesses

REPAIR CLINIC

• No contracts. Change your marketing plan at any time • Let Porte Marketing create and execute your plan so you can spend more time selling jewelry • All programs are customized for your store with the jewelry, images, services, offers you wish to feature • Some of our programs are automated: Set it and forget it!

APRIL

MAY

JUNE

TRADE-IN EVENT

MOM’S DAY

BRIDAL EVENT

JULY

AUGUST

SEPTEMBER

60 MINUTES

60 % OFF STOREWIDE

SALE

Re-Bling Your Ring

INVENTORY CLEARANCE

CUSTOM DESIGN

STORE ANNIVERSARY

OCTOBER

NOVEMBER

DECEMBER

®

If it Snows on Christmas, Your Holiday Purchases are *

FREE!

TRUNK SHOW

LADIES NIGHT

WEATHER EVENT

1. Mom’s Day Porte MARKETING P R I N T • D I G I TA L • S O C I A L

Best Mother’s Day

Ever!

Jewelers can now dominate the mailbox with a high impact, memorable and interactive direct mail piece that delivers their message from mailbox-to-mind at the speed of sight.

Plastic postcards offer jewelers a measurable, trackable, and cost-effective postcard mailer that is unlike any other gift card or special offer direct mail piece on the market.

The full color 8.5” x 5.5” postcard-size mailer printed on a high-gloss plastic material that mimics the feel of a credit card.

INSIDE

Great marketing ideas to make this Mother’s Day your best EVER!

$100

Gift Card* WITH ANY SINGLE PURCHASE OF $300 OR MORE

JUST THROUGH MOTHER’S DAY

GIFT CERT #0216

JEWELRY MARKETING. WE MAKE IT EASY. WE MAKE IT HAPPEN.

CLICK ON IMAGE ABOVE TO SEE OUR MOTHER’S DAY MARKETING IDEAS

Plastic Postcards: Porte Plastic Postcards with detachable gift card offer

* EXCLUDES PANDORA

She’ll love it!

Click here to see more samples

$100 0 0 1 $ Happy Mother’s Day FINE JEWELERS

FACT: There is no worse holiday to forget than Mother’s Day

GIFT GIFT CARD CARD

Trifolds:

Porte Mega trifolds can be used as in-store handouts or mailed to your customers and/ or prospects from a demographic list that we can append to your customer list.

This very large format size (ea.panel is 5.25� wide x 10.5� tall) provides a great vehicle to show the gift ideas you have for Mother’s Day.

2. Repair Event Communicating the services that you offer can be a daunting task. Never assume that your customers know what services you provide.

Click here to see more samples

Fall in Love with Your Jewelry. All over Again!

Custom Design Services Jewelry Restoration Chain Solder Rhodium Plating Services Ring Sizing Appraisal Services Watch Battery Replacements Pearl Restringing

$25 Off Any repair of $50 or more Expires: 9/30/2015

Uptown Selection, Hometown Value Since 1953

JEWELRY REPAIR EXPERTS

Luring a customer or new prospects into your store by advertising a $5000 piece of jewelry may have worked ten years ago, but in today’s challenging economy, your jewelry repair services provide much better bait!

If you are a jeweler who feels you don’t need any more jewelry repair business, you might be concentrating too much on the repair itself, rather than the opportunity to find out more of the customer’s needs enabling you to convert a repair customer into a jewelry buyer.

For jewelers that do not have on-site repair services, creating a Repair Clinic Event by bringing in a bench jeweler, watch specialist and custom design professional can provide excellent results.

Custom Design Services Jewelry Restoration Chain Repair Rhodium Plating Services Ring Sizing Appraisal Services Watch Battery Replacements Pearl Restringing

JEWELRY REPAIR EXPERTS

$25 Off Any repair of $50 or more

Gift Card (210) 231-0414 260 E Basse Rd. Suite 103 San Antonio, Texas 78209

(210) 231-0414 260 E Basse Rd. Suite 103 San Antonio, Texas 78209

$25 Off Any repair of $50 or more

Gift Card P e te r I ndorf 703 Boston Post Road Madison, CT 06443 203-245-5700 www.peterindorf.com

Appraisal Services Custom Design Services Rhodium Plating Services Ring Sizing Watch Battery Replacements

ON SITE JEWELRY REPAIR EXPERTS

3. Custom Design Your custom design jewelry services can help differentiate your store and can satisfy the consumer’s appetite for desiring something new and different.

Click here to see more samples

Bring it Back to Life!

$500 Value Free Design Consultation with this card.

703 Boston Post Road Madison, CT 06443 203-245-5700 www.peterindorf.com

Bring us your gold and diamonds and we will create an heirloom you will love, wear and cherish.

ON SITE CUSTOM JEWELRY DESIGN SPECIALISTS

Porte Marketing offers special event marketing materials to help expose your custom design talents and services via print, store signage, email, FB, Instagram, youtube and TV.

4. Estate Sale Estate jewelry departments remain a highly profitable product category enabling jewelers to buy right and sell profitably.

Click here to see more samples B U Y E R S O F E S TAT E J E W E L R Y We are one of the largest Estate Buyers in Virginia

Let us make you an offer you can’t refuse

Whether you’ve inherited a watch that doesn’t suit your taste or have gold, fine jewelry and diamond pieces you’ve grown tired of…

We Guarantee the highest prices paid

We Guarantee the highest prices paid

Whether you are interested in procuring and buying estate collections or wish to sell estate jewelry, this category certainly has a specific buyer.

Unfortunately, most consumers know little about estate and antique jewelry but positioning yourself as a player and expert can help position your store as the place to go.

Some weeks ago a loyal customer came into Hiller Jewelry and as he was leaving Joe handed him his new Estate and Jewelry Services booklet outlining how he helps customers more easily understand how to sell, appraise and redesign jewelry that they inherited or have in the bank vault.

The dapper southern gentleman thanked Joe for the booklet and said that his momma had passed away two years ago and he was trying to figure out what to do with the 3 vault boxes of jewelry that he inherited.

If you are looking for ideas to promote your Estate Jewelry Department and Services call James Porte at 954-817-3911 (cell) or email portemarketing@gmail.com.

They wished they consulted with Justin E. Krall...

Learn from history.

Whether your clients need an accurate jewelry appraisal or wish to sell their jewelry estate.

CLEOPATRA

ELIZABETH TAYLOR

GORDON GEKKO

BERNIE MADOFF

GRACE KELLY

LIBERACE

ANA NICOLE SMITH

CAPTAIN HOOK

800-800-800 GEMS AND JEWELRY MASTER APPRAISER

5. Clearance Sale Improve your cash flow and the financial health of your business by converting dead inventory to cash with Porte’s copyrighted 60% Off 60 Minutes Sale

Click here to see more samples

Saturday, June 13TH • 11 a.m.-12 p.m.

60 MINUTES

60 % OFF STOREWIDE

SALE In stock merchandise only.

Exclusions may apply.

SINCE 1953

2212 8th St • Meridian, MS 601-693-6071 www.labichejewelers.com

NEW YORK DIAMOND CUTTER

Diamond Vault Clearance 3 Day Only 20 Hours

Friday, Saturday and Sunday, November 27th, 28th & 29th • Our largest selection of the season and lowest prices of the year.

• All the popular shapes and all the most desired sizes

If this is a Diamond Christmas...this savings event of the year is for you!

The traditional 50% off and 60% off sales no longer work. Porte’s copyrighted 60 Minutes 60% Off sale provides a sense of urgency that has many customers lining up for this special hour of savings!

ALL INDEPENDENTLY LABORATORY CERTIFIED.

6. Trunk Show Trunk shows can provide your customers with a way to view more of a designer’s or manufacturer’s complete line. Personal appearances by the designer can create a stronger bond to the brand and can create life-long collectors.

Click here to see more samples

WHEN ART MEETS PASSION‌ Within each BELLARI design you will find a delicate art form in which the blending of colors and unique cuts of gemstones must intertwine in harmony.

In viewing my collections it is important to recognize and appreciate the integrity of craftsmanship inherent in each creaton.

Huge Holiday Collection.

Introducing The New Black Caviar

Every JB Star creation is hand made using precious platinum.

The quality of the stones is another aspect where JB Star will not compromise.

Our most popular sterling and 18k designer Perfect for remounting your existing gems

Two days only

Two Days Only Our Premier Limited Edition Designer presenting their Holiday 2015 Collection at year end values

Friday December 18th Saturday December 19th

Entire Holiday Colletion.

Presented by The Bellari Family

Friday December 18th Saturday December 19th

The more special you make your event, the more your customers will support it Her collection elegantly reconciles the rich inspiration of ancient jewelry traditions, utilizing only pure and nimble 24 Karat gold.

We are excited to bring you this ONCE IN A LIFETIME OPPORTUNITY Celebrate our 70th Year and enjoy the exceptional experience of the entire LIKA BEHAR COLLECTION from Istanbul, Turkey We looked far and wide for this jewelry designer who is different from all the rest.

Please join us for an event we are truly excited about!

EACH PIECE FROM THE COLLECTION IS UNIQUELY HAND WROUGHT WITH THE EXQUISITE PRECISION ONCE CELEBRATED BY ANCIENT ARTISANS; YIELDING A TAWNY LUXURY FIT FOR THE MODERN WOMAN WHOSE JEWELRY REFLECTS, AT THE SAME TIME ANCIENT HISTORY, AND THE ART THAT IS THE MODERN FEMININE SPIRIT.

7. Bridal Event

Bridal lists are available and can provide you with the names and addresses of couples and the date they are getting betrothed.

Click here to see more samples

While you might be late on selling these soon-to-be-wed couples their engagement rings, targeting these prospects with wedding bands will prove to be most timely.

You can hook up with The Knot to get these names, local bridal magazines and bridal shows to get to these consumers.

Partner with local businesses that touch the bride to be with our unique “Bridal Booklet�

8. Store Anniversary Click here to see more samples

Store Anniversaries are a great way to thank your customers for their support and business over the years.

If it were not for you, there would be no us ‘philosophy’.

Susan, Join Us in Celebrating our Anniversary!

$100 GIFT CARD Our Gift to You!

ANNIVERSARY Cannot be combined with other offers Valid only on November 15 Expires 12/31/2015

Scratch to Win! No purchase necessary

9. Trade In

Providing customers with an opportunity where they can get a generous trade-in amount for their jewelry towards new jewelry takes their unworn and unloved pieces out of the vault or jewelry box and into your store with the customer smiling from ear to eary.

Out with the old, in with the new!

HAVE A ZIPLOCK BAG? Fill the bag with your old-unwanted jewelry & bring it in

YOUR OLD JEWELRY IS WORTH CASH OR NEW JEWELRY www.MarciJewelry.com 425.455.4561

Marci Jewelry Trade-in Event NOW THROUGH MARCH 31ST

Hmmm...Time for a Change!

Marci Jewelers Trade-in Event MARCH 15TH - MARCH 31ST Bring your unwanted jewelry and trade it in for a new one. www.marcijewelry.com 425.455.4561

Explore the Possibilities... portemarketing.com

Mother’s/Father’s Day Ideas

Thank You Cards

Grand Openings

Black Friday

Christmas

Valentine’s Day

Custom Design Event

Customer’s Bday & Anniversary

Activate Inactive Accounts

Weather Promotions

Ladies Night

Store & VIP Invitations

Antwerp Buying Trip

Print Ads

Restaurant Partnering

Porte Marketing offers program exclusivity and total customization

Call James Porte 954-817-3911 and start your marketing plan

Old Inventory Clearance

Men’s Night

Car Dealer Partnering

Store Anniversary

Referrals

Charity Events

Repair Events & Services

Acquiring Affluent Customers

Estate Sales

Showcase Your Store

Targeting Employees of Businesses

Democratic Reports

Employees of Local Businesses

Demographic Reports

New Products & Trunk Shows

Bridal Events

Video Graphics

Turnaround time on most programs 48-72 hours. Low, low minimums

Here Is What We Offer PRINT MATERIALS Postcards, plastic postcards, bifolds, trifolds, catalogs, magazine & newspaper ads, mailing services & demographic lists.

Store signage: counter cards, posters, X signs, window signs, store banners, billboards

WINDOW SIGNS

TRIFOLDS

BILLBOARDS

TWO FOLDS

IN-STORE HANDOUTS

X-SIGNS

WALKING SIGNS

OUR GIFT TO YOU

$1000 GIFT CARD Susan,

A Holiday Offer You Can’t Resist POSTCARDS

DETACHABLE PLASTIC POSTCARDS

Spend $2,000 or more and receive our gift of $1,000 toward your purchase for any in-stock item. Cannot be combined with other offers. See store for details.

Expires 12/31/2015

DIGITAL MEDIA Email templates, FB boost ads, FB homepage banners, Instagram ads, electronic billboards DIGITAL BILLBOARDS

FACEBOOK HOMEPAGE BANNER

EMAIL TEMPLATE

FACEBOOK BOOST AD

RADIO & TV Radio, TV and Youtube ads.

Postcards, plastic postcards, bifolds, trifolds, catalogs, magazine & newspaper ads, mailing services & demographic lists.

Store signage: counter cards, posters, X signs, window signs, store banners, billboards

Porte MARKETING P R I N T • D I G I TA L • S O C I A L

JEWELRY MARKETING. WE MAKE IT EASY. WE MAKE IT HAPPEN.

Call James Porte to formulate your Marketing Event Calendar.

954-817-3911 portemarketing@gmail.com