Jeweler’s Guide PA R T N E R N I N G W I T H L O C A L R E S TA U R A N T S
Porte MARKETING C R E AT I N G Y E A R - R O U N D S A L E S O P P O R T U N I T I E S
P R I N T • D I G I TA L • S O C I A L
Porte RESTAURANT PERK WORKBOOK FOR JEWELERS
INCREASE YOUR STORE TRAFFIC INCREASE YOUR SALES OPPORTUNITIES COLLECT NEW CUSTOMER INFORMATION INSTANTLY TRACK & MEASURE THE RESULTS GET YOUR STORE NAME IN FRONT OF NEW PROSPECTS
Introduction
The ‘Restaurant Perk’ is a year- round marketing tool that can provide a steady flow of new customers into a jeweler’s store by partnering with local restaurants. Restaurant owners, managers and their servers can distribute this powerful marketing tool in a variety of ways: 1. Diners celebrating a birthday or anniversary at the restaurant 2. As a Thank You to better customers 3. As a Thank You after a rehearsal dinner or special group celebration 4. For specific occasions: Valentine’s Day, Mother’s Day, Father’s Day, and prior to Christmas. 5. For a specific promotion : See our TGIF (Thank God It’s Friday) promotion Local restaurants make ideal marketing partners for jewelers when the plan is easy to implement, cost-effective, measurable and creates a win for the dining customer, a win for the jewelry prospect, a win for the jeweler and a win for the restaurant. The Restaurant Perk utilizes a 3” x 4” customized folded card. The inside left panel will have an offer from the jeweler to drive the customer dining at the restaurant into the jewelry store and the inside right panel will have a special offer to drive dining guests back into the restaurant.
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Target restaurants based on the customers that you want
You know the restaurants in and around your trade area. There might be some eateries perhaps 20-30 minutes from your store. People that enjoy eating normally do not hesitate to go a little further to indulge in a dining experience and a great meal. So if you are looking to break into some areas that are not in your backyard now is the time to go for it with a unique cross promotion. Put a list together of the restaurants you want to go after: If you are going after a higher-end restaurant your special offer may reflect that specific dining guest. HIGH END RESTAURANTS -Higher-end fair and large wine selection -Attract more sophisticated diners -You can also target higher-end hotels that have restaurants BISTROS -More fun, younger, high energy SPORTS BARS & SUSHI RESTAURANTS - Cater to a younger after-work crowd - This group can be great for bridal customers HOME TOWN RESTAURANTS
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Getting Started Put a list together of the restaurants you want to target. If there is a restaurant in your area that you would like to target but you don’t know the owner or manager, perhaps one of your customers, sales staff or family members can make the introduction. This fusion marketing strategy partners the jeweler with the restaurant. The jeweler provides the folded card at no cost and this innovative delivery system creates a subtle 3rd party endorsement for the jeweler.
RESTAURANT
CONTACT NAME
TELEPHONE
EMAIL ADDRESS
COMMENTS:
954-389-4777 • (CELL) 954-817-3911 • INFO@PORTEMARKETING.COM • WWW.PORTEMARKETING.COM
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Implementing & Executing Restaurant Perk 3 Easy Steps: 1
Meet with the general manager or owner of a local restaurant, sports bar, coffee-house, etc., and show them The Restaurant Perk, so they can see it, touch it and feel it! Porte Marketing can supply you with physical samples for your meetings. Porte Marketing can also supply you with offers that other restaurants are using so that they can more easily decide what offer and/or images they want to include.
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Once the restaurant owner manager says that they would like to do it, just call Porte Marketing with the restaurant contact, phone number and email address and we will contact the restaurant and get their special offer and logo, do all the artwork and get their approval. We do all the work. Note: We just need to know how they plan on using the Restaurant Perk so that we can better understand the quantity needed and the time-frame of the promotion.
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Jeweler needs to decide on the offer they wish to feature and supply Porte Marketing with a high res store logo, store address, any exclusions and website.
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Getting the restaurant staff excited
1. In a meeting with the restaurant staff tell them what makes your store special. 2. Give the female servers pieces to wear. 3. On the back of the gift cert the server can put their name. Perhaps you can reward the servers with a gift if you make some bigger sales.
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Here are some of the year round RESTAURANT PERK PROGRAMS we offer: Diners’ Celebrating a Birthday or Anniversary
Most fine dining restaurants and staff are well aware of a special celebration during the evening. The Restaurant Perk provides that unexpected WOW brought to the table by the owner, manager, head waiter or Maitre’d as a special Thank You gesture along with the check.
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Targeting younger Prospects
Where can you find the typical single millennial (male or female) on a Friday night? If you are like many 23+ year-old guys and gals finishing a full day of work that includes texting, surfing, tweeting and socializing on the internet, a great way to end the day is to go to a local restaurant bar or bistro with office friends to relax, laugh, eat, meet and drink. Jewelers wishing to target a younger demographic for engagement rings and bridal jewelry will find local restaurants and sports bars ideal cross-promotion partners for driving these millennials into their store. Getting these multitasking, instant messaging, social networking types into your store and meeting them face-to-face might seem a herculean task, but jewelers are finding that delivering a compelling offer at the right time and in a unique way by a third party (restaurant) are yielding great success! The offer from the jeweler can be a gift certificate, a FREE piece of jewelry, or a FREE premium item to get the dining guest into the store. The offer from the restaurant to get customers back in can be a FREE drink, FREE entrée, FREE desert, etc. Further, jewelers can nurture these new relationships by getting their email addresses, customer data and providing a great first-time experience in the store. Imagine on Friday night from 5-7 pm, the restaurant gives each guest along with their bill, a T.G.I.F. folded card that includes a special offer from the jeweler and a special offer from the restaurant. Restaurant partnering can provide a refreshing, exciting, measurable and cost-effective way to put your store in front of the right new prospects that are soon to be looking for engagement rings.
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Jeweler Service Offer Ideas
Jewelers can offer service incentives as a way to drive store traffic. You can also test different offers to see which ones work best for your store!
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Jeweler Premium Offer Ideas
Jewelers can offer a jewelry premium that has a high perceived value, like a pearl strand, pearl studs or sterling silver jewelry
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Jeweler Gift Certificate Offer
Jewelers can offer any dollar denomination and we can include any exclusions.
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Restaurant Offers FREE Mojito
EnterOur Monthly Jewelry Raffle
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NAME
ertificate
ADDRESS
One Free Sopapilla P with each entree E HONE
(Cut Here)
CITY / STATE / ZIP
iments of
y 31st, 2013 cate # 971
Not valid on Holidays. Cannot combine with any other promotion or offer. Dine in only. Expires 7/31/13
BIRTHDAY MONTH
ndswood Drive d, TX 77546 82-4755 cori.com
264 Giralda Avenue Coral Gables, Florida Reservations Recommended (305) 445-8783
ANNIVERSARY MONTH
Thank You!
RANCHO MEXICAN
BAR
CARAMELO RESTAURANT
ards any regularly priced in store item of $75 or more. / Excludes repairs and layaways. with any other offers.
COOL OFF AND RELAX WITH A TALL, ICY, AWARD-WINNING “MOJITO” @ CARAMELO
RESTAURANT
Valet Parking Available Discover fine dining in Coral Gables. Everyday. Anyday. Open for Lunch Monday to Friday 12Noon - 3PM Dinner Monday - Friday 6PM - 11PM Saturday 6PM - 11:30PM / Sunday 6PM - 10PM
146 W Parkwood Ave Friendswood, TX 77546 (281) 996-0203
ONE DRINK PER PERSON WITH YOUR ENTREE.
www.caramelorestaurant.com
EnterOur Monthly Jewelry Raffle
50
$50
NAME
Certificate
ADDRESS
Gift Certificate Compliments of
pliments of
706 2nd Ave • Fairbanks, AK 99701 PHONE 907.457.4992 • www.Gambardellas.com
Michelson’s Jewelers
$10 off
(Cut Here)
CITY / STATE / ZIP
Gift certificate can be used towards any regularly priced in store jewelry, watch or gift item.
your next dinner Thank You! entrée purchase.
BNot IRTHDAY MONTH ANNIVERSARY Mlayaways. ONTH redeemable for cash or credit / Excludes repairs and
ay • Fairbanks, AK 99709 • www.taylorsgold.com
One (1) gift certificate per family and one (1) per item.
m $250 purchase. larly priced jewelry, watch, or gift item. redit/ Excludes repairs & coin bullion. ustomer. Expires 6/30/2013. Cert# 0165
Expires_____________ Gift Certificate # 914
In-house dining only. Limit 1 per table. Not valid with any other offer. St, 663 Datura West4/30/2013 Palm Beach, FL 33401 Expires 321-655-8255
Bring three friends to Max’s Grille Coral Gables and the fourth dines FREE! Buy three entrees and the fourth is on us up to $29.95. Not valid with any other offers or discounts. Does not include tax, gratuity or beverages. Please present this card at time of ordering. Offer valid until 8/30/06.
2 Aragon Avenue | Coral Gables | Florida 33134 305.567.2600
To see additional restaurant offers contact James Porte 954-389-4777 • (CELL) 954-817-3911 • INFO@PORTEMARKETING.COM • WWW.PORTEMARKETING.COM
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Restaurant Perk for Mother’s Day
This unique cross-promotion marketing tool helps jewelers partner with local restaurants that will be serving Mother’s Day brunches, lunches and dinners. “Since jewelers can no longer depend on the Holiday Season to stay in business, jewelers must have an ongoing array of year-round programs so that they do not have to depend on the 4th quarter to survive,” says James Porte, and CIO, Chief Idea Officer, at Porte Marketing Group and pioneer of cross promotion strategies and programs for jewelers. The program is simple to implement since all the jeweler has to do is meet with the restaurant manager and offer to provide a small (3” x 4”) mother’s card at no cost, that is given to all the moms having breakfast, brunch, lunch on their special day.
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Restaurant Perk for Valentine’s Day
Valentine’s Day provides a great opportunity for partnering with local restaurants.
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High-end Restaurant presentations:
For that unforgettable presentation include the restaurant folded card (3” x 4”) within our hard-bound customized Perk Booklet (4” x 6”) 954-389-4777 • (CELL) 954-817-3911 • INFO@PORTEMARKETING.COM • WWW.PORTEMARKETING.COM