Reflection by Janina Kao

REFLECTION “LIFE IS A MIRROR AND WILL REFLECT BACK TO THE THINKER WHAT HE THINKS INTO IT.” —JEAN ROSTAND Portfolio of Janina Kao

N O I TC E L F E R TC E L F E R L L I W D N A R O R R I M A S I E F I L “ EH TAHW REKNIHT EHT OT KCAB DNATSOR NAEJ— ”.TI OTNI SKNIHT

REFLECTION “LIFE IS A MIRROR AND WILL REFLECT BACK TO THE THINKER WHAT HE THINKS INTO IT.” —JEAN ROSTAND Portfolio of Janina Kao

Number_ 0 0

MFA P O R TFO L IO_ Janina Kao

TITLE _ Reflection

00_ CONCEPT “HOW WE THINK SHOWS THROUGH IN HOW WE ACT. ATTITUDES ARE MIRRORS OF THE MIND. THEY REFLECT THINKING.” —DAVID JOSEPH SCHWARTZ

Visual communication has the power to evoke the imagination. I’m not a talkative person, so I prefer presenting my thoughts visually. Typography and imagery function like a mirror to reflect every designer’s point of view, background, experience and innermost thoughts. This portfolio not only shows the progress of learning design, it shows my personality through the reflection of my work.ing my thoughts visually.

SEMESTER_ 2012 Fall

C O UR SE_ Portfolio Seminar

PAG E _ 7

MFA P O R TFO L IO _ Janina Kao

CONTENTS

01_ IN AND AROUND A BAGUETTE PACKAGING _ 9

02_ BEHIND THE MASK BRANDING _ 29

03_ VINYL REVOLUTIONS TYPOGRAPHY _ 51

04_ THE DARK WITHIN EXHIBITION _ 67

05_ THE SENSE OF SCENTS PRINT _ 93

06_ THE LEAF OF LIFE PACKAGING _ 105

07_ DIARY OF OUTFITS TYPOGRAPHY _ 119

08_ INDUCING SYNESTHESIA TYPOGRAPHY _ 129

09_ INFINITE FORMATION MEDIA _ 137

10_ TAIWAN EVOLUTION MFA THESIS _ 145

TITLE _ Reflection

NUMBER_ 0 0

MFA P O R TFO L IO _ Janina Kao

TITLE_ Reflection

01_ IN AND AROUND A BAGUETTE COURSE_ Package Design 2 INSTRUCTOR _

Christine George TYPEFACE_

Clarendon Univers CATEGORY_

Packaging

OBJECTIVE_

APPROACH_

To rebrand an existing or fictional deli brand and apply the new

There is a French dessert shop, LaduĂŠe, that currently has a

identity to meat packaging and food products with a countr y deli

girly, feminine and floral design impression. They do not yet

style. The goal is to comprehensively recreate a new identity system

have a deli. This project launches a deli using a down-to-earth

principles using various innovative food packaging.

yet high-end style. The rooster and the colors red and blue are the elements to represent France. In addition, all the products have a tone that has natural palette like French country landscapes. The packaging IS printed on mustard colored paper that is warm and soft, unlike most of the plain wrapping used in everyday delis.

S EMES TER_ 2011 Spring

C O UR SE_ Package Design 2

P R OJ ECT_ In and Around a Baguette

PAG E _ 11

delicat essen

DELICA TESSE N

De lica tess en

delicatessen

EST.

1894

DELICATESSEN

NUMBER_ 0 0

MFA P O R TFO L IO _ Janina Kao

SEMES TER_ 2011 Spring

C O UR SE_ Package Design 2

P R OJ ECT_ In and Around a Baguette

TITLE_ Reflection

PAG E _ 13

NUMBER_ 0 0

MFA P O R TFO L IO _ Janina Kao

S EMES TER_ 2011 Spring

C O UR SE_ Package Design 2

P R OJ ECT_ In and Around a Baguette

TITLE_ Reflection

PAG E _ 15

NUMBER_ 0 0

MFA P O R TFO L IO _ Janina Kao

SEMES TER_ 2011 Spring

C O UR SE_ Package Design 2

P R OJ ECT_ In and Around a Baguette

TITLE_ Reflection

PAG E _ 17

NUMBER_ 0 0

MFA P O R TFO L IO _ Janina Kao

SEMES TER_ 2011 Spring

C O UR SE_ Package Design 2

P R OJ ECT_ In and Around a Baguette

TITLE_ Reflection

PAG E_ 19

NUMBER_ 0 0

MFA P O R TFO L IO _ Janina Kao

S EMES TER_ 2011 Spring

C O UR SE_ Package Design 2

P R OJ ECT_ In and Around a Baguette

TITLE_ Reflection

PAG E _ 21

NUMBER_ 0 0

MFA P O R TFO L IO _ Janina Kao

SEMES TER_ 2011 Spring

C O UR SE_ Package Design 2

P R OJ ECT_ In and Around a Baguette

TITLE_ Reflection

PAG E_ 23

NUMBER_ 0 0

MFA P O R TFO L IO _ Janina Kao

SEMES TER_ 2011 Spring

C O UR SE_ Package Design 2

P R OJ ECT_ In and Around a Baguette

TITLE_ Reflection

PAG E _ 25

NUMBER_ 0 0

MFA P O R TFO L IO _ Janina Kao

SEMES 2011Spring Spring SEM EST TER_ ER / 2011

C OUUR Package Design Design 22 CO R SSE_ E / Package

OJEECT_ In and and Around Around aa Baguette Baguette PPRROJ CT / In

TITLE_ Reflection

PAGEE _/ 27 PAG

NUMBER_ 0 0

MFA P O R TFO L IO _ Janina Kao

S EMES TER_ 2011 Spring

C O UR SE_ Package Design 2

P R OJ ECT_ In and Around a Baguette

TITLE_ Reflection

PAG E _ 29

Number_ 0 0

MFA P O R TFO L IO _ Janina Kao

TITLE_ Reflection

02_ BEHIND THE MASK COURSE_

Natural Identity INSTRUCTOR_

Hunter Wimmer TYPEFACE_

Gotham Bodoni CATEGORY_

Branding

OBJECTIVE_

APPROACH_

Select a dead, dying or defunct brand which has benefit and

Max Factor is a brand has began from a Hollywood stage make

potential to rebrand it. Research the histor y and find the roots of

up product. transform ordinary women to an amazing super-

the brand, and recreate the new identity, visual brand standard and

star. I rebrand this product as another way which is â&#x20AC;&#x153;Brings out

brand extension.

the real youâ&#x20AC;?, I want women can do herself and show her own personality. Logo m becomes more freedom with the lines come out. Netural skin color can represent more natural and personality impression.

SEME STER_ 2011 Spring

C O UR SE_ Natural Identity

P R OJ E CT_ Behind The Mask

PAG E_ 31

Number_ 0 0

MFA P O R TFO L IO _ Janina Kao

SEME STER_ 2011 Spring

C O UR SE_ Natural Identity

P R OJ ECT_ Behind The Mask

TITLE_ Reflection

PAG E _ 33

Number_ 0 0

MFA P O R TFO L IO _ Janina Kao

S EME STER_ 2011 Spring

C O UR SE_ Natural Identity

P R OJ ECT_ Behind The Mask

TITLE_ Reflection

PAG E _ 35

Number_ 0 0

MFA P O R TFO L IO _ Janina Kao

SEME STER_ 2011 Spring

C O UR SE_ Natural Identity

P R OJ ECT_ Behind The Mask

TITLE_ Reflection

PAG E _ 37

Number_ 0 0

MFA P O R TFO L IO _ Janina Kao

SEME STER_ 2011 Spring

C O UR SE_ Natural Identity

P R OJ ECT_ Behind The Mask

TITLE_ Reflection

PAG E _ 39

Number_ 0 0

MFA P O R TFO L IO _ Janina Kao

SEME STER_ 2011 Spring

C O UR SE_ Natural Identity

P R OJ ECT_ Behind The Mask

TITLE_ Reflection

PAG E_ 41

Number_ 0 0

MFA P O R TFO L IO _ Janina Kao

TITLE_ Reflection

“Brings out the real you”

SEME STER_ 2011 Spring

C O UR SE_ Natural Identity

P R OJ ECT_ Behind The Mask

PAG E_ 43

Number_ 0 0

MFA P O R TFO L IO _ Janina Kao

SEME STER_ 2011 Spring

C O UR SE_ Natural Identity

P R OJ ECT_ Behind The Mask

TITLE_ Reflection

PAG E _ 45

Number_ 0 0

MFA P O R TFO L IO _ Janina Kao

SEME STER_ 2011 Spring

C O UR SE_ Natural Identity

P R OJ ECT_ Behind The Mask

TITLE_ Reflection

PAG E _ 47

Number_ 0 0

MFA P O R TFO L IO _ Janina Kao

SEME STER_ 2011 Spring

C O UR SE_ Natural Identity

P R OJ ECT_ Behind The Mask

TITLE_ Reflection

PAG E _ 49

Number_ 01

SEMES T E R / 2011 Spring

M FA P O R T FO L I O / Janina Kao

CO U R S E / Natural Identity

P R OJ E CT / Behind The Mask

TITLE / Reflection

PAG E / 51

Number_ 0 0

MFA P O R TFO L IO _ Janina Kao

TITLE_ Reflection

03_ VINYL REVOLUTIONS COURSE_

Type Systems INSTRUCTOR_

Arvi Raquelâ&#x20AC;&#x201C;Santos TYPEFACE_

Helvetica Rockwell CATEGORY_

OBJECTIVE _

APPROACH _

The future is unpredictable. We donâ&#x20AC;&#x2122;t know how the things we take

Vinyl has been a common format in which to record and distribute

for granted today will be radically different in the future, like what

music. This book is introducing the record history from past

has occurred from dial phones to the current smart phones. The

to present and what may come to pass. The future of the record is

goal is to design a book that uses creativity to think about how one

going to be everything with how people interact with music.

ever yday object will be transformed in the future.

Digital music can combine with different materials. It can be incorporated into clothes, accessories or jewelry that is close to or even part of us. In the future, we can listen music everywhere without specific formats.

SEMES TER_ 2010 Spring

C O UR SE_ Type Systems

P R OJ ECT_ Vinyl Revolutions

PAG E_ 53

Number_ 0 0

MFA P O R TFO L IO _ Janina Kao

S EMES TER_ 2010 Spring

C O UR SE_ Type System

P R OJ ECT_ Vinyl Revolutions

TITLE_ Reflection

PAG E_ 55

Number_ 0 0

MFA P O R TFO L IO _ Janina Kao

S EMES TER_ 2010 Spring

C O UR SE_ Type System

P R OJ ECT_ Vinyl Revolutions

TITLE_ Reflection

PAG E_ 57

Number_ 0 0

MFA P O R TFO L IO _ Janina Kao

S EMES TER_ 2010 Spring

C O UR SE_ Type System

P R OJ ECT_ Vinyl Revolutions

TITLE_ Reflection

PAG E_ 59

Number_ 0 0

MFA P O R TFO L IO _ Janina Kao

S EMES TER_ 2010 Spring

C O UR SE_ Type System

P R OJ ECT_ Vinyl Revolutions

TITLE_ Reflection

PAG E_ 61

Number_ 0 0

MFA P O R TFO L IO _ Janina Kao

S EMES TER_ 2010 Spring

C O UR SE_ Type System

P R OJ ECT_ Vinyl Revolutions

TITLE_ Reflection

PAG E_ 63

Number_ 0 0

MFA P O R TFO L IO _ Janina Kao

S EMES TER_ 2010 Spring

C O UR SE_ Type System

P R OJ ECT_ Vinyl Revolutions

TITLE_ Reflection

PAG E_ 65

Number_ 0 0

MFA P O R TFO L IO _ Janina Kao

S EMES TER_ 2010 Spring

C O UR SE_ Type System

P R OJ ECT_ Vinyl Revolutions

TITLE_ Reflection

PAG E_ 67

Number_ 0 0

MFA P O R TFO L IO_ Janina Kao

TITLE_ Reflection

04_ THE DARK WITHIN COURSE_

Integrated Communication INSTRUCTOR_

Hunter Wimmer TYPEFACE_

Univers Rockwell CLIENT_

David Fincher CATEGORY_

Exhibition

OBJECTIVE_

APPROACH_

Create a promotional campaign for a film festival showing the work of a director. This campaign reflects the essence of the director’s work. The project required developing deliverables, such as a categor y book, poster, DVD packaging, tickets and the products associated with the concept.

David Fincher is a famous director who is good at dealing with the dark human psyche, while engaging and surprising audiences with his storytelling within the people in . I created the idea Twisted Spirits to show the hidden compulsion for evil in David Fincher’s films. The photo style shows the atmosphere of mystery and horror. Most of the images use a dark green tone and blurry shadows. In addition, there are three products which are crime novels, personal collective kits and a crime kit. I imagined a person with evil thoughts existing within these crime novels, then I started to picture that person’s collection of stuff. Finally, conceptualized the tools use the tool to accomplish his evil.

S EMES TER_ 2010 Fall

C O UR SE_ Integrated Communication

P R OJ ECT_ The Dark Within

PAG E_ 69

Number_ 0 0

S EMES TER_ 2010 Fall

MFA P O R TFO L IO_ Janina Kao

C O UR SE_ Integrated Communication

P R OJ ECT_ The Dark Within

TITLE_ Reflection

PAG E_ 71

Number_ 0 0

S EMES TER_ 2010 Fall

MFA P O R TFO L IO_ Janina Kao

C O UR SE_ Integrated Communication

P R OJ ECT_ The Dark Within

TITLE_ Reflection

PAG E_ 73

Number_ 0 0

SEMES TER_ 2010Fall Fall SEMESTER / 2010

MFA P O R TFO L IO_ Janina Kao

UR SE_ IntegratedCommunication Communication CC OO URSE / Integrated

R OJEECT_ The Dark Dark Within Within PPROJ CT / The

TITLE_ Reflection

PAGEE _/ 75 75 PAG

Number_ 0 0

S EMES TER_ 2010 Fall

MFA P O R TFO L IO_ Janina Kao

C O UR SE_ Integrated Communication

P R OJ ECT_ The Dark Within

TITLE_ Reflection

PAG E_ 77

Number_ 0 0

SEMES TER_ 2010 Fall

MFA P O R TFO L IO_ Janina Kao

C O UR SE_ Integrated Communication

P R OJ ECT_ The Dark Within

TITLE_ Reflection

PAG E _ 79

Number_ 0 0

S EMES TER_ 2010 Fall

MFA P O R TFO L IO_ Janina Kao

C O UR SE_ Integrated Communication

P R OJ ECT_ The Dark Within

TITLE_ Reflection

PAG E_ 81

Number_ 0 0

S EMES TER_ 2010 Fall

MFA P O R TFO L IO_ Janina Kao

C O UR SE_ Integrated Communication

P R OJ ECT_ The Dark Within

TITLE_ Reflection

PAG E_ 83

Number_ 0 0

S EMES TER_ 2010 Fall

MFA P O R TFO L IO_ Janina Kao

C O UR SE_ Integrated Communication

P R OJ ECT_ The Dark Within

TITLE_ Reflection

PAG E_ 85

Number_ 0 0

S EMES TER_ 2010 Fall

MFA P O R TFO L IO_ Janina Kao

C O UR SE_ Integrated Communication

P R OJ ECT_ The Dark Within

TITLE_ Reflection

PAG E_ 87

Number_ 0 0

S EMES TER_ 2010 Fall

MFA P O R TFO L IO_ Janina Kao

C O UR SE_ Integrated Communication

P R OJ ECT_ The Dark Within

TITLE_ Reflection

PAG E_ 89

Number_ 0 0

S EMES TER_ 2010 Fall

MFA P O R TFO L IO_ Janina Kao

C O UR SE_ Integrated Communication

P R OJ ECT_ The Dark Within

TITLE_ Reflection

PAG E_ 91

Number_ 0 0

SEMES TER_ 2010 Fall

MFA P O R TFO L IO_ Janina Kao

C O UR SE_ Integrated Communication

P R OJ ECT_ The Dark Within

TITLE_ Reflection

PAG E _ 93

Number_ 0 0

MFA P O R TFO L IO_ Janina Kao

TITLE_ Reflection

05_ THE SENSE OF SCENTS COURSE_

Visaul Communication Lab INSTRUCTOR_

Phil Hamlett TYPEFACE_

Garamond CATEGORY_

OBJECTIVE_

APPROACH_

This project focused on a topic that I was familiar with and allowed me to develop a unique perspective on it. I wanted it to be insightful relevant, moving and authoritative. The deliverable was a final book that show the creativity and investigation within a strong needed to visual presentation.

The sense of smell is invisible, but it is potentially more powerful than sight. In this class, I researched about how scent affects our emotions and evokes our memories. I came up with five opportunity gap: keeping slim by aromatherapy, customized scents for boosting sale, rose potted plants, aromatherapy for children and toys

Pick a topic that I familiar and allow me to develop a unique perspective and address the work is insightful, relevant, moving and authoritative. The final book is going to show the creative and investigation with visual presentation.

SEMES TER_ 2010 Spring

with scents that help babies develop their learning ability. The design focuses on soft photo styles with landscapes, flowers and people that help create elegant and emotional impressions.

C O UR SE_ Visual Communication Lab

P R OJ ECT_ The Sense of Scents

PAG E _ 95

Number_ 0 0

SEMES TER_ 2010 Spring

MFA P O R TFO L IO_ Janina Kao

C O UR SE_ Visual Communication Lab

P R OJ ECT_ The Sense of Scents

TITLE_ Reflection

PAG E _ 97

Number_ 0 0

S EMES TER_ 2010 Spring

MFA P O R TFO L IO_ Janina Kao

C O UR SE_ Visual Communication Lab

P R OJ ECT_ The Sense of Scents

TITLE_ Reflection

PAG E _ 99

Number_ 0 0

S EMES TER_ 2010 Spring

MFA P O R TFO L IO_ Janina Kao

C O UR SE_ Visual Communication Lab

P R OJ ECT_ The Sense of Scents

TITLE_ Reflection

PAG E _ 101

Number_ 0 0

S EMES TER_ 2010 Spring

MFA P O R TFO L IO_ Janina Kao

C O UR SE_ Visual Communication Lab

P R OJ ECT_ The Sense of Scents

TITLE_ Reflection

PAG E _ 103

Number_ 0 0

S EMES TER_ 2010 Spring

MFA P O R TFO L IO_ Janina Kao

C O UR SE_ Visual Communication Lab

P R OJ ECT_ The Sense of Scents

TITLE_ Reflection

PAG E _ 105

Number_ 0 0

MFA PORTFOLIO_ Janina Kao

TITLE_ Reflection

06_ THE LEAF OF LIFE COURSE _ Package Design 2 INSTRUCTOR_

Christine George TYPEFACE_

Clarendon Univers CLIENT_

Republic of Tea CATEGORY _

Packaging

OBJECTIVE_

APPROACH_

The goal of this project is to repackage a tea brand, The Republic

I reclassified all the tea into five categories and separated them

of Tea, which is a leader in the tea industr y. They sell various

visually with color, different typefaces and small icons to represent

flavors of tea which are not currently easy to recognize by categor y.

each type of tea. In order to clearly position the brand on the

Beyond making the tea easier to identify, it is possible to make

shelf and elevate itâ&#x20AC;&#x2122;s perceived value, I wanted to avoid having

more physically appealing.

many competing visual elements. So, the final packaging used only type to represent the design.

SEMES TER_ 2011 Fall

C O UR SE_ Package Desgin 2

P R OJ ECT_ The Leave of Life

PAG E _ 107

Number_ 0 0

SEMES TER_ 2011 Fall

MFA PORTFOLIO_ Janina Kao

C O UR SE_ Package Desgin 2

P R OJ ECT_ The Leave of Life

TITLE_ Reflection

PAG E _ 109

Number_ 0 0

SEMES TER_ 2011 Fall

MFA PORTFOLIO_ Janina Kao

C O UR SE_ Package Desgin 2

P R OJ ECT_ The Leave of Life

TITLE_ Reflection

PAG E _ 111

Number_ 0 0

SEMES TER_ 2011 Fall

MFA PORTFOLIO_ Janina Kao

C O UR SE_ Package Desgin 2

P R OJ ECT_ The Leave of Life

TITLE_ Reflection

PAG E _ 113

Number_ 0 0

SEMES TER_ 2011 Fall

MFA PORTFOLIO_ Janina Kao

C O UR SE_ Package Desgin 2

P R OJ ECT_ The Leave of Life

TITLE_ Reflection

PAG E _ 115

Number_ 0 0

SEMES TER_ 2011 Fall

MFA PORTFOLIO_ Janina Kao

C O UR SE_ Package Desgin 2

P R OJ ECT_ The Leave of Life

TITLE_ Reflection

PAG E _ 117

Number_ 0 0

SEMES TER_ 2011 Fall

MFA PORTFOLIO_ Janina Kao

C O UR SE_ Package Desgin 2

P R OJ ECT_ The Leave of Life

TITLE_ Reflection

PAG E _ 119

Number_ 0 0

MFA PORTFOLIO_ Janina Kao

TITLE_ Reflection

07_ DIARY OF CLOTHES COURSE_

Experimental Typography INSTRUCTOR _

Stain Zienka TYPEFACE_

Garamond Univers CATEGORY _ Print

OBJECTIVE_

APPROACH_

Obser ving our environment or habitat is the main research source

The concept of this book is about my daily life with clothes.

from our daily life. Record these things with text, photos, images

Different situations require different clothing. My moods also

by our own. The final work was going to utilize these resource

influence my choices. I took three styles of outfits that matched

as a journal. The book has to reflect the concept and show the

three schedules. I also used illustrations to reflect my moods.

development of our daily obser vations.

It became like my own personal fashion diary.

S EMES TER_ 2011 Fall

C O UR SE_ Experimental Typography

P R OJ ECT_ Diary of Clothes

PAG E _ 121

Number_ 0 0

S EMES TER_ 2011 Fall

MFA PORTFOLIO_ Janina Kao

C O UR SE_ Experimental Typography

P R OJ ECT_ Diary of Clothes

TITLE_ Reflection

PAG E_ 123

Number_ 0 0

S EMES TER_ 2011 Fall

MFA PORTFOLIO_ Janina Kao

C O UR SE_ Experimental Typography

P R OJ ECT_ Diary of Clothes

TITLE_ Reflection

PAG E _ 125

Number_ 0 0

S EMES TER_ 2011 Fall

MFA PORTFOLIO_ Janina Kao

C O UR SE_ Experimental Typography

P R OJ ECT_ Diary of Clothes

TITLE_ Reflection

PAG E _ 127

Number_ 0 0

S EMES TER_ 2011 Fall

MFA PORTFOLIO_ Janina Kao

C O UR SE_ Experimental Typography

P R OJ ECT_ Diary of Clothes

TITLE_ Reflection

PAG E _ 129

Number_ 0 0

MFA PORTFOLIO_ Janina Kao

TITLE_ Reflection

08_ INDUCING SYNESTHESIA COURSE_

Experimental Typography INSTRUCTOR_

Stain Zenka TYPEFACE_

Futura, Univers Rockwell CATEGORY_

OBJECTIVE_

APPROACH_

Gather ideas, emotions, metaphors and visuals that relate to a song. This project focused on a song from the group The Postal Service Using a projector, compose various materials, type and images with

called Sleeping, which is very personal and dreamlike in its

different dimensions. Experiment with these visual elements in

style. I used typography to show movement through placement

order to show the central concept.

and contrast of scale. I also use dramatic colors, such as blood red, to represent emotions in this song. In the process of experimentation, I tried different plastic colored palates, glass and nets underneath the project. Finally, I showed abstract photography for the poster design which helped explain the lyrics that spoke of dreams and reality.

S EMES TER_ 2011 Spring

C O UR SE_ Experimental Typography

P R OJ ECT_ Induc i ng Sy ne st he s i a

PAG E_ 131

Number_ 0 0

SEMES TER_ 2011 Spring

MFA PORTFOLIO_ Janina Kao

C O UR SE_ Experimental Typography

P R OJ ECT_ Induc i ng Sy ne st he s i a

TITLE_ Reflection

PAG E_ 133

Number_ 0 0

SEMES TER_ 2011 Spring

MFA PORTFOLIO_ Janina Kao

C O UR SE_ Experimental Typography

P R OJ ECT_ Induc i ng Sy ne st he s i a

TITLE_ Reflection

PAG E_ 135

Jenny Lewis_vocals

Jen Wood_vocals

Chris Walla_guitar, drums, keyboard

Jimmy Tamborello

Ben Gibbard

Los Angeles

Alternative / Electronica

Again last night I had that strange dream Where everything was exactly how it seemed No concerns about the world getting warmer People thought that they were just being rewarded For treating others as they’d like to be treated For obeying stop signs and curing diseases For mailing letters with the address of the sender Now we can swim any day in November Don’t wake me, I plan on sleeping in . . .

Last week I had the strangest dream That everything was exactly how it seemed Where there was never any mystery Of who shot John F. Kennedy It was just a man with something to prove Slightly bored and severely confused He steadied his rifle with his target in the center And became famous on that day in November Don’t wake me, I plan on sleeping in . . .

Sleeping In

THE POSTAL SERVICE

Number_ 00 1 Number_

2 01

0023

0034

0045

0056

0067

0078

0089

0190

S EMES TER_ 2011 Spring

O UR SE_ SEMESTER / 2011 CSpring

MFA PORTFOLIO / Janina MFA PORTFOLIO_ Janina Kao Kao

Experimental Typography P R OJ ECT_ Induc i ng Sy/ ne st heofs ioutfits a COURSE / Experimental Typography PROJECT Dairy

TITLE Reflection / Reflection TITLE_

PAG E_ /137 PAGE 137

Number_ 0 0

MFA PORTFOLIO_ Janina Kao

TITLE_ Reflection

09_ INFINITE FORMATION COURSE_ Motion Graphics INSTRUCTOR_

Colin Evoy Sebestyen TYPEFACE _

Futura CLIENT_

IDN magazine CATEGORY_

Digital

OBJECTIVE_

APPROACH_

Create a short animation to promote a design magazine. The

The movement of geometric design was the basis of the

final work needed to be viewed on an iPad. The goal was to

visual concept. I created a distinct shape for each letter for the

demonstrate various graphic animation techniques within the

expression â&#x20AC;&#x153;Geometric Designâ&#x20AC;?. All shapes were made from

video. The challenge was to visually communicate graphics and

circles, triangles, squares and lines. I animated each element to

draw a wider audience to the magazine.

become a letter, then recombined them to form another letter. The background music I chose was electronica, giving a modern and energetic feeling. The last step was to form all the elements into the design of a completed magazine front cover.

S EMES TER_ 2011 Fall

C O UR SE_ Motion Graphics

P R OJ ECT_ Infinite Formation

PAG E_ 139

Number_ 0 0

MFA PORTFOLIO_ Janina Kao

S EMES TER_ 2011 Fall

C O UR SE_ Motion Graphics

P R OJ ECT_ Infinite Formation

TITLE_ Reflection

PAG E_ 141

Number_ 0 0

MFA PORTFOLIO_ Janina Kao

S EMES TER_ 2011 Fall

C O UR SE_ Motion Graphics

P R OJ ECT_ Infinite Formation

TITLE_ Reflection

PAG E_ 143

Number_ 0 0

MFA PORTFOLIO_ Janina Kao

S EMES TER_ 2011 Fall

C O UR SE_ Motion Graphics

P R OJ ECT_ Infinite Formation

TITLE_ Reflection

PAG E_ 145

MFA THESIS

Number_ 0 0

MFA PORTFOLIO_ Janina Kao

TITLE_ Reflection

10_ TAIWAN EVOLUTION COURSE_ Thesis INSTRUCTOR_ David Hake Ariel Grey TYPEFACE_ Trade Gothic Adobe Garamont Pro

OBJECTIVE_

APPROACH_

An MFA thesis project is different from a typical collage normal graphic design project , because it is a result of much deep research into a problem. My research process used inter views and sur veys as well as other resources, such as books and articles to thoroughly explore the problem.

Taiwan is a small country that contains a large culture and history. The rest of the world may not recognize its remarkable and unique qualities. Taiwan struggles with establishing an identity that can attract tourists while promoting its exports.

What is the fastest and most powerful means of attracting Graphic design was the media to show the field as deliverables people as a different culture? Food. I divided Taiwan’s diverse used to solve the problem. It is a project which needs to propose a cuisine into four categories represented by four books: Night profound idea while representing the professional skills of visual design. Market cuisine, Traditional Festival cuisine, Hakka cuisine and Aboriginal Tribe cuisine. These four cuisines would be promoted through capitalizing on the success of urban food trucks. Like the books, four different trucks would represent the four styles of cuisine all branded under the name, “Taste.” Along with the food, the trucks would also distribute cultural materials on Taiwan, with the intention of attracting tourism and trade. All deliverable are from “Taste”, a food truck business and a place to get more information about Taiwan. Through food and its meaning, tasting Taiwanese food can know Taiwanese culture as well.

S EMES TER_ 2012 Fall

C O UR SE_ Thesis

P R OJ ECT_ Taiwan Evolution

PAG E _ 149

TRAVEL AND SAVOR TAIWANESE EVOLUTION

Number_ 0 0

SEMES TER_ 2012 Fall

MFA PORTFOLIO_ Janina Kao

C O UR SE_ Thesis

P R OJ ECT_ Taiwan Evolution

TITLE_ Reflection

PAG E _ 151

Number_ 0 0

SEMES TER_ 2012 Fall

MFA PORTFOLIO_ Janina Kao

C O UR SE_ Thesis

P R OJ ECT_ Taiwan Evolution

TITLE_ Reflection

PAG E _ 153

Number_ 0 0

S EMES TER_ 2012 Fall

MFA PORTFOLIO_ Janina Kao

C O UR SE_ Thesis

P R OJ ECT_ Taiwan Evolution

TITLE_ Reflection

PAG E _ 155

Number_ 0 0

S EMES TER_ 2012 Fall

MFA PORTFOLIO_ Janina Kao

C O UR SE_ Thesis

P R OJ ECT_ Taiwan Evolution

TITLE_ Reflection

PAG E _ 157

TRADITIONAL FESTIVAL CUISINE & TRAVEL 傳統節慶美食旅遊

Number_ 0 0

MFA PORTFOLIO_ Janina Kao

TITLE_ Reflection

ABORIGINAL TRIBES CUISINE 原住民美食

S EMES TER_ 2012 Fall

C O UR SE_ Thesis

P R OJ ECT_ Taiwan Evolution

PAG E _ 159

NIGHT MARKET CUISINE & TRAVEL 夜市美食旅遊

Number_ 0 0

MFA PORTFOLIO_ Janina Kao

TITLE_ Reflection

HAKKA CUISINE & TRAVEL 客家美食旅遊

SEMES TER_ 2012 Fall

C O UR SE_ Thesis

P R OJ ECT_ Taiwan Evolution

PAG E _ 161

Number_ 0 0

S EMES TER_ 2012 Fall

MFA PORTFOLIO_ Janina Kao

C O UR SE_ Thesis

P R OJ ECT_ Taiwan Evolution

TITLE_ Reflection

PAG E _ 163

Number_ 0 0

S EME STER_ 2012 Fall

MFA PORTFOLIO_ Janina Kao

C O UR SE_ Thesis

P R OJ ECT_ Taiwan Evolution

TITLE_ Reflection

PAG E _ 165

Number_ 0 0

S EMES TER_ 2012 Fall

MFA PORTFOLIO_ Janina Kao

C O UR SE_ Thesis

P R OJ ECT_ Taiwan Evolution

TITLE_ Reflection

PAG E _ 167

Number_ 0 0

MFA PORTFOLIO_ Janina Kao

TITLE_ Reflection

TR AVEL & SAVO R TAI WAN ESE R EVO LU TI O N

TASTE > TRAVEL TAIWAN > TRAVEL THEME > TRADITIONAL FESTIVAL CUISINE & TOUR

TRADITIONAL ABOUT

FESTIVAL

TRAVEL TAIWAN

CUISINE &

NIGHT MARKET >TRADITIONAL FESTIVAL HAKKA

TRAVEL 傳統節慶美食旅遊 >> LANTERN FESTIVAL TAITUNG

ABORIGINAL TRIBES

The Bombing of Master Han Dan

LOCATION PRESS

JUN. 29– JUL.7 2013 JUSTIN HERMAN PLAZA 11pm–5pm

415 531 0597 janinakao@gmail.com

T R AV E L & S AV O R TA I WA N E S E R E V O L U T I O N

TASTE > MENU > NIGHT MARKET CUISINE

NIGHT MARKET CUISINE &

ABOUT

TRAVEL

TRAVEL TAIWAN

夜市美食旅遊

> NIGHT MARKET TRADITIONAL FESTIVAL HAKKA ABORIGINAL TRIBES

LOCATION PRESS

JUN. 29– JUL.7 2013

DRINK

INGREDIENT

Green tea Oolong tea Black tea Boba Milk Tea Boba Green Milk Tea Boba Oolong Milk Tea

Oysters Tbsp Corn Flour Eggs (Beaten) Stems (Spring Onions) Stems Coriander Pepper Sesame Oil Peanut Oil Salt To Taste

JUSTIN HERMAN PLAZA CIVIC CENTER PLAZA 415 531 0597 janinakao@gmail.com

T R AV E L & S AV O R TA IWA N E S E R E V O L U T IO N

TASTE > Location

Ferries

ABOUT TRAVEL TAIWAN NIGHT MARKET TRADITIONAL FESTIVAL HAKKA ABORIGINAL TRIBES

Golden Gate Ferry East Bay ferries Blue & Gold Fleet Muni Muni buses stop on Steuart Street (across the Embarcadero and plaza from the Ferry Building). 2 6 14 14L 14X 21 31 71 Shuttle/ Other Bus

> LOCATION

Kaiser San Francisco Shuttle Yellow Line VA San Francisco Shuttle San Francisco Bay Ferry Vallejo Route 200

PRESS

Historic Streetcar, Cable Car F-Market & Wharves California Cable Car

JUN. 29– JUL.7 2013 JUSTIN HERMAN PLAZA 11pm–5pm 415 531 0597 janinakao@gmail.com

S EMES TER_ 2012 Fall

C O UR SE_ Thesis

P R OJ ECT_ Taiwan Evolution

PAG E _ 169

Number_ 0 0

S EMES TER_ 2012 Fall

MFA PORTFOLIO_ Janina Kao

C O UR SE_ Thesis

P R OJ ECT_ Taiwan Evolution

TITLE_ Reflection

PAG E _ 171

COLOPHON Copy Right ÂŠ 2012 All Rights Reserved No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, without express permission of Janina Kao Academy of Art University_ 79 New Montgomery Street, San Francisco, CA 94115 DEPARTMENT CHAIR_ Mary Scott DEPARTMENT DIRECTOR_ Phil Hamlett ASSOC DEPT_ Hunter Wimmer Janina Kao EMAIL_ janinakao@gmail.com WEBSITE_ www.janinakao.com PHONE_ 415 531 0597 COURSE_ Portfolio Seminar Title_Reflectiond TYPEFACE_ Din, Caslon 540 PHOTOGRAPHY_ Janina Kao PRINTING_ Giant Horse Printing BINDING_ Taurus Bookbindery TEXT STOCK_ Finch SOFTWARE_ InDesign, Photoshop, Illustrator

MFA P O R TFO L IO _ Janina Kao

TITLE_ Reflection

THANK YOU INSTRUCTOR_ Phil Hamlett Mary Scott Hunter Wimmer Ariel Grey David Hake Michael Kilgore Stain Zenka Christine George Colin Evoy Sebestyen FRIENDS_ Friends in AAU Erin Lee Stephaine Yu Karin Liu Eva Chen Kim Su Kong Kong Jemy Friends in Taiwan Eric Chung Ariel LiPing Alisha Sunny Ling Yen FAMILY_ Mom Dad Gillian

INSTRUCTORS _

FAMILY & FRIENDS_

Thank you so much for always pushing and encouraging me to do the best work possible. I admire your dedication to your students and roud to be graduate at Academy of Art University.

Thank you to my friends in AAU and Taiwan who supported me and give me advice on my work and my life. Last but not least, thank you my Mom, Dad and sister Gillian who always encouraged me, especially when I needed it the most.

PAG E _ 173