MELISSA CONG-HUYEN GRAPHIC DESIGNER
buffalo joe’s Buffalo Joe’s is a fast food restaurant in Evanston, IL. They’re known to have the best chicken wings on the north side. Rebranding was influenced by a vintage and rustic aesthetic, with inspiration taken from old beer cans, vintage signs, and diner menus.
buffalo joe’s
t o g o b ag / menu / f ood c on tainers
buffalo joe’s
menu
buffalo joe’s
des k t op w e b si t e
lipton Lipton is the world’s leading tea brand, sold in more than 150 countries. This design sought to give a modern, fun, and bright refresh to a prevalent and familiar brand.
lipton
t ea b ox es / iced t ea / l oose l eaf t ea
lipton
t ea b ox es
LIPTON
iced tea
LOO S E L E Af t ea
world of beer World of Beer is a chain of bars known for its selection of over 500 beers. With such a wide selection, you can explore and experience the flavors of the world without leaving your bar stool. This rebrand hopes to bring out the adventurer in each customer with design influenced by travel ephemera collected from the golden age of travel.
D L R WO
OF
R E BE
world of beer
gr ow l er / dra f t l is t / b eer f l igh t
W O R LD
OF
BEER
ACROSS EUROPE
world of beer
gro wl er
ESTRELLA GALICIA
KRONENBOURG BLANC
AUGUSTINER MAXIMATOR
Pale Lager / 6.0% ABV
White Wheat / 5.0% ABV
Doppelbock / 7.5% ABV
Pale Lager / 5.3% ABV
A Pale Lager with a very dry mouth feel and a slight hoppiness that doesn’t take away from the light body and taste.
A White Wheat with strong aromas of orange and apricot with a slight tangy flavor from the wheat malt and underlying coriander notes.
A full bodied Doppelbock with a dark, ruby color. Expect a roasted, yet smooth taste and a sweet finish.
A light bodied Pale Lager with a bright golden color and a crisp bite. Malty in taste with a mild hop finish.
b eer f l igh t
STAWSKI LAGER
world of beer
DRA FT MEN U (COVE R)
dra f t menu ( inside )
world of beer
mob i l e app
ILLUSTRATED SLANG For this venture in expressive typography, I set out to illustrate popular slang phrases through the ages. Each were designed in a style that was prevalent during the time period.
c. 1920’s
ILLUSTRATED SLANG
c. 1 8 9 0 ’s
c. 1950’s
ILLUSTRATED SLANG
C. 1 9 6 0 ’s
C. 1980’s
streetwise StreetWise is a street magazine that is sold by people without homes or those at risk for homelessness in Chicago. Their mission is to empower Chicagoans facing homelessness with a combination of supportive social services, workforce development resources and immediate access to gainful employment.
streetwise
sample cover
samp l e spread
streetwise
sample cover
samp l e spread
streetwise
sa mple cover
samp l e spread
STREETW ISE
V E N DO R AP R O N
gestalt theory Gestalt theory is a set of principles about how we visually perceive objects. These principles sit at the heart of nearly everything we do graphically as designers. This book offers definitions to these theories as well as accompanying illustrations.
b o o k c o ver
gestalt theory
samp l e spreads
ULTIMATE FITNESS Ultimate Fitness is an athletic club located in Evanston, IL ded足icated to training its members in multiple disciplines including boxing, Muay Thai, and CrossFit. Rebranding inspiration was derived from classic comic book imagery as a way to visually represent the super human strength that many members earn when they train at Ultimate Fitness.
ULTIMATE FITNESS
CONFIDENT
approachable
BOLD
empowering
MOOD BOARD
TRANSFORMATIVE
B R AN D P E R S O N AL I T Y
c oncept s k e t ches
ultimate fitness
TUMBLER
m embership card
t umb l er
p ow er b ar
ultimate fitness
YOGA
BOXING
BOOTCAMP
crossfit
bathr o o m signs
mob i l e app
ic ons
MELISSA CONG-HUYEN GRAPHIC DESIGNER e MCONG H UYEN@ G MA I L. COM t 248 342 9385 w MELI SSA CONG H UYEN. COM
EXPERIENCE
ABOUT ME
88 B R A N D PA R T N ER S Design Intern | June, 2015 – Present
Pulling from my experiences in diverse professional environments ranging from retail to higher education, I specialize in strategic, client-centered design. I’m also a strong team player who has had the opportunity to work effectively with all levels of people. I’ve been described as a can-doer, incredibly hard working, dependable, and a really nice person.
Created design solutions for a variety of projects, including identity, print, digital, interactive, and packaging. Clients included NorthShore University HealthSystem and The Popcorn Factory.
ALSO Design Intern | January – March, 2015 Assisted with concepting and designing a wide variety of client projects, including logos, websites, invitations, book covers and other publications.
E D U C AT I O N CH I CA G O PORTFOLI O SCH OOL Design | 2015
EX EC UT I V E MB A PR O G R A M K ELLO G G S C H OOL OF M A N A G EMENT Student Affairs Coordinator | 2012 – 2014 Coordinated a broad variety of student affairs related processes and activities to improve student involvement and engagement. Contributed and maintained content on student website ensuring ease and practicality of use. Oversaw communication to current students including a weekly newsletter. Coordinated large scale complex events including the Executive Speaker Series, Orientation and Commencement. Founding member of the staff Fun Committee.
C H EM I S T R Y OF L I F E PR O C ES S ES I NSTI TUTE N O R T H W ES T ER N U N I V ER S I T Y Administrative Assistant | 2011 – 2012 Primary coordinator for special events ranging from small seminars to large scale symposia. Oversaw website redesign from conception to completion, resulting in a 169% increase in site visits over a period of 6 months. Designed print materials for special events including invitations, posters, and programs. Coordinated with technical staff to develop marketing materials translatable to a lay audience, including scientific writing for informational brochures and news writing for mulitple media outlets.
UNI VERSI TY OF CA LI FORNI A D AVI S B.A. in Communication | 2010
SKILLS Adobe Creative Suite Basic HTML & CSS Marketing Communications Event Planning Client Relations