BENJAMIN BRINK
BENJAMIN BRINK
SUMMER COUNTDOWN [ 2019 SEASON DATES ]
Portland Parks & Recreation is proud to present another year of Summer Free For All—but we need your help. Summer Free For All offers Portlanders free, familyfriendly activities throughout the summer. From an afternoon of play and a free lunch for kids to familyfriendly movies and concerts, there truly is something for everyone. These fun events in our cherished parks are made possible through the support of public-spirited businesses, private foundations, community organizations, and Portlanders like you. We invite you to join our team! COMMISSIONER NICK FISH PORTLAND PARKS & RECREATION
Summer Free For All builds community through free, inclusive, and family-friendly activities that celebrate Portland’s diverse cultures and local artists.
PORTLANDPARKS.ORG
Getting the most out of your sponsorship is important. Please remember these critical 2019 sponsorship dates. Start your pledge now at portlandoregon.gov/parks/sffasponsor. MID-MARCH SFFA programming finalized APRIL Count me in! pledge deadline for priority activation selection APRIL/MAY Choose Your Adventure sponsor activation MAY SFFA schedules available JUNE Sponsorship payment deadline JUNE Free Lunch + Play program begins, estimated JUNE First day of summer LATE JUNE SFFA Kickoff Celebration JULY Concerts and movies begin EARLY AUGUST Sponsor and Partner Appreciation Night
QUESTIONS ABOUT SPONSORSHIPS? KELLIE TORRES, DEVELOPMENT MANAGER kellie.torres@portlandoregon.gov | 503-823-5589 QUESTIONS ABOUT THE PROGRAM? CHARITI MONTEZ, PROGRAM SUPERVISOR chariti.montez@portlandoregon.gov | 503-823-5059
INVITATION TO
SUMMER
T $1 I T L 00 E ,0 00 PR + $4 E S 0, E 00 N T 0 IN + G PR $2 E M 5, I 00 E R 0 + LE $1 A D 0, 00 0 + SU $5 P ,0 PO 00 R + TIN G S $2 E R I ,5 ES 00 C + HA M CO PI $1 N O N T ,5 R 00 I B + UT IN GO G $3 O 00 D + NE IG HB O R
2019 SPONSOR BENEFITS Start your pledge now at portlandoregon.gov/parks/sffasponsor
PP&R DIGITAL AND PRINT MEDIA RECOGNITION Logo lock-up with SFFA branding on all print materials
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Logo recognition in SFFA final report
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Logo recognition in printed SFFA event schedule - 9 languages
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Logo recognition on SFFA webpage within the PP&R website
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Logo recognition on SFFA program banners
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Logo recognition in pre-movie scroll for entire season
3
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BENJAMIN BRINK
2018 EXPOSURE HIGHLIGHTS
[ OUR REACH OVER 13 WEEKS ]
Attendance 200,766 Free Lunches Served 96,815 Web Views 551,395 Facebook Reach 404,735 Radio Commercials Thousands Cable Commercials Hundreds Thanks to Comcast Print/Digital Media Mentions 46 in English and Spanish Televised News Stories 8 in English and Spanish Languages Marketing SFFA 9 in Arabic, Burmese, Chinese, English,
Nepali, Russian, Somali, Spanish, and Vietnamese
promoted
promoted
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4
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Mention in SFFA media press releases
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Mention in PP&R pre-movie entertainment video
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Participation earned media - as opportunities are presented
4
“Championed by...” name recognition for site-specific banners
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Community Newspaper Ads 12 in English and Spanish Printed Schedules Distributed 125,000 Event Banners hung in Parks Hundreds
ABOUT OUR AUDIENCE
Number of mentions in SFFA events listed on Facebook
1
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Name recognition on SFFA webpage within the PP&R website
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Name recognition in SFFA final report EVENT AND COMMUNITY RECOGNITION
[ BASED ON 2015 AUDIENCE SURVEY]
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People of Color 30%
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First-time Attendees 29%
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ALL
25
15
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1
ALL
ALL
10
ALL
30
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3
Number of introduction opportunities from main event stage
2
1
1
1
Number of employee appreciation event opportunities
Different Languages Spoken 26 Summer Free For All’s mission and values align with ours, and the programs reach people who mirror our own guests and team members: diverse, hardworking families and individuals that deserve some free entertainment, fun, and more opportunities to make positive memories together. JILL RAMOS, VICE PRESIDENT ELMER’S RESTAURANTS
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Invitation to Sponsor and Partner Appreciation Night
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Families with Children 48%
Participation at SFFA Kickoff Celebration Mention from the main event stage at all events
1 10
5
SERIES
5
1
Number of events for tabling activation Number of client appreciation party opportunities Number of pre-movie commercial spots - 30 seconds
10
5
SERIES
5
1
Number of mentions from stage to coincide with tabling activation