the
UNION MEDIA PACK
Email us: advertising@upsu.net
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Call us: 02392 84 3644
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Tweet us: @UPSUpartners
The Students' Union The University of Portsmouth Students’ Union has a vision of creating a positive impact with every Portsmouth student during their time at University. As a charity led by our values and guided by our students, we do this by providing wide-ranging services and learner support to the 23,000+ students of the University of Portsmouth. The Union is the only official way to engage, market and communicate with over 10% of the city’s population - students from the University of Portsmouth. Within this pack you will find a snapshot of the advertising and promotional elements available and information about our student demographic. In addition to the opportunities displayed we often have an array of additional routes to market, so whatever your business objectives, we have the channels and experience to make the correct recommendation to connect your business with our students. We now have a full service in-house marketing team to build trusted relationships with a wide variety of commercial partners and even produce artwork for clients. To ensure you make the most of our different advertising elements, we will offer advice and make recommendation to help design you an efficient media package, which suits your business needs. To hear how we can help your business, please contact Laurence Moreton on 02392 84 3644 or email sales@upsu.net. We look forward to working together and creating a successful business partnership. Remember: No other demographic has a higher amount of disposable income or are so susceptible to building brand relations with new companies and organisations they meet!
Email us: partnerships@upsu.net
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Call us: 02392 84 3644
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Tweet us: @UPSUpartners
Facts and figures Total Students: 23,705 Undergraduate / Postgraduate: 19,675 / 4,030 Male / Female: 55 / 45 International: 3,793 Website: 24,272 Unique Visitors per month and 1,281,886 Page Views per year Promotional Email List: 25,021 Facebook Likes *as of September 13: 12,400 Twitter: 5,000 The average student spends: £9,254 per year in Portsmouth Portsmouth student input to the local economy: In excess of £21,000,000 Average Student spends over: £1,310 a year on leisure activities and £1,070 on clothes, books and travel per year AWARDS AND RECOGNITION: - top 3 rated Union in the UK for headline student promotional events - NUS Award - Highly Commended “Higher Education Students’ Union of the Year 2012 - Rated by the national student survey as the best South Coast Students’ Union in 2013
Email us: advertising@upsu.net
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Call us: 02392 84 3644
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Tweet us: @UPSUpartners
Face to face Located the University of Portsmouth Students’ Union building, our on-site space opportunities provide one of the most effective methods for interacting and engaging face-to-face with students on-campus. Whether it is to distribute samples, collate data or increase brand awareness through an experiential campaign, on-site space provides one of the most effective channels for engaging with our students. All of our spaces now have WIFI, power and security options available both indoors and outdoors, with the exception of major events and may be subject to ongoing maintenance. Please discuss your requirements when booking. The Union is proud to be home to one of the biggest outdoor advertising sites in Portsmouth and one of the most flexible amongst Students’ Unions, including full power supply and late night operational options. In addition to our onsite stall spaces you may wish to interact through product and flyer distribution. We can offer oncampus distribution points both at the Union and in University buildings allowing your brand to distribute promotional material and samples straight into the hands of students.
Portsmouth Students' Union building • 5m x 5m Standard Space (Indoor): £600 • 3m x 3m Standard Space (Indoor): £420 • 2m x 1m Charity Space (Indoor): £125 • 2m x 1m Standard Space (Indoor): £200 • 4m x 4m Standard Space (Indoor): £500 Portsmouth Students' Union Outdoor - Gunhouse Green • 5m x 5m Standard Space (Outdoor): £600 • 10m x 10m Standard Space (Outdoor): £1,000 • 5m x 5m Promotional Bus (Outdoor): £800 • 3m x 3m Promotional Car (Outdoor): £600 • 5m x 5m Promo Van (Outdoor): £700 • 3m x 3m Standard Space (Outdoor): £420 • 40m x 17m Standard Space (Outdoor): £2,000 Recommended flyers quantity: 1000 per day • Student-Staffed - 4 hours: £ 375 • Self-Staffed - £300 Book two or more days and received 15% off the total price
You can also book our promotional staff to get your message into the heart of the student communitee through peer-to-peer promotion.
Email us: partnerships@upsu.net
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Call us: 02392 84 3644
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Tweet us: @UPSUpartners
Email us: advertising@upsu.net
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Call us: 02392 84 3644
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Tweet us: @UPSUpartners
Digital Located in a prominent position on our official Students Union website http://www.upsu.net, our banner adverts provide the perfect visual opportunity online. Through the use of URL linking, our banners provide an effective method for directing students straight to your website, increasing traffic and awareness. Alternatively book a hard-coded Lozenge for a constant visual presence on our website helping enhance your search engine optimisation (SEO)
Our Top News Story service provides the opportunity to promote articles, bulletins or events through the effective medium of our official Students Union website.
Type Banner
Lozenge Website Reskin & lozenge Department lozenge
Duration 24 hours Per Week
Duration Per Month Per Term Per Year Per Year Per Week Per Year
Price £440 £1,440 £3,360 £2,000 £600 £1,000
Quantity 25,000 25,000
Price £500 £250
Price £125 £400
Guaranteed to be the top story for at least 24 or 48 hours, this opportunity provides an excellent channel, particularly in support of a wider campaign.
Communicate your message directly to students using our growing email database of 25,000 students. In this digital age more and more students are accessing their emails 24/7 and you can be assured that each student will be receiving your message from and endorsed by University of Portsmouth Students’ Union.
Email us: partnerships@upsu.net
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Type Solus Newsletter Item
Call us: 02392 84 3644
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Student Media Written by students, for students “The Galleon” is packed full of local news and entertainment and provides an excellent opportunity to be a part of the student experience. With 3,000 copies published twice a month and a readership of approx. 7,500. The Galleon is distributed in and around the Students’ Union, getting your message directly into the hands of students. With newspaper exclusively across campus – no other publication has as wide distribution network.
Print Run 3000
Format Tabloid
Size Full Page Half Page Quarter Page Inside Front Inside Back Back Cover
Price £600 £400 £250 n/a n/a £600
Pugwash Magazine celebrated its 20th year in 2013 making it the longest running student media outlet. A full 44 page colour glossy content magazine covering reviews and topical subjects. The perfect outlet for top of mind advertising, with a new magazine issued once a term
Print Run 1000
Format Glossy
Size Full Page Half Page Back Cover
Price £450 £300 £500 Price £300 £500 £100
Broadcasting from heart of campus, Pure FM is run for students by Students. With branded shows and regular commercial breaks allow you to choose between top of mind or direct advertising messages. Pure FM broadcast online to the population of Portsmouth and the wider community with a popular website and on clear on campus marketing.
Email us: advertising@upsu.net
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Type Branded show
Format Pre, post and during show adverts
Advert
20 second advert (x20 per week)
Period Term Year Week
20 second advert (x20 per week)
Month
£250
20 second advert (x20 per week)
Year
£750
Call us: 02392 84 3644
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Tweet us: @UPSUpartners
Oncampus Display Located within the Students’ Union building, our plasma screens provide high exposure and offer one of the most visually attractive and cost effective display platforms available. With over 7 screens available, rotating images their eye catching nature is ideal for getting your message across to students.
Location Within the Union Building
Within the Waterhole Bar
Located within the Students’ Union building our poster displays come in an array of sizes and provide a cost effective way of delivering a continuous visual presence on-site. Outside vinyl covering offer a great way for your message to be read by passing student
Email us: partnerships@upsu.net
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Size A3 A2 A1 A0 A1 - Floor
Call us: 02392 84 3644
No of Duration Screens 6 Week Month Term Year 3 Week Term Year
Sites 14 4 4 8 4
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Price £250 £750 £1,500 £2,500 £200 £1,000 £2,000
Price per poster £5 per week £20 per week £30 per week £40 per week £50 per week
Tweet us: @UPSUpartners
Staff T-Shirts
Social Media
With over 50 members of staff, t-shirt branding Staff is brilliant and creative way to get your message seen across the City. Our staff visit all the university buildings/halls of residence as well as attending many community events throughout the year.
Sometime you can’t take Mohammed to the mountains you need to move the mountains to Mohammed! As students spend more and more time consuming social media you need to have an online presence to have an efficient message. With over 12,000 like on our Facebook and 5,000 followers on Twitter accounts we are here to help. Using our specialist software we can programme your campaign and posts at different times whether you want to target students leaving the pub or when they grab a coffee in the morning, we can set your campaign off to a winning start. We will also provide analytical data during the campaign enabling us to alter and modify to maximise results
30 Staff T-Shirts Branded for just £500
Receipt Branding With over 24,000 transactions online and a similar level in our lovely new welcome Centre shop it’s a perfect place to have a high impact text advert. Online Transaction - £1,500 per year Voucher with every purchase - £1,000 per year Both - £2,000 per year
Email us: advertising@upsu.net
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Facebook & Twitter 20 Updates per month - £1,000 50 Updater per term - £2,000
Call us: 02392 84 3644
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Tweet us: @UPSUpartners
Purple Wednesdays The only official student night in Portsmouth! With over 1400 attending on weekly basis. It is the home of fancy dress and celebrating Portsmouth sporting achievements. Allowing your business to communicate to students in a different setting from The Waterhole bar to Fleet and PopWorld Night Club. The Waterhole Bar, Flyering - £300 per event Fleet and PopWorld, Flyering - £400 per event The Waterhole Bar, Stand - £450 per event Fleet and PopWorld, Stand - £750 per event
Give It A Go Give it a Go provides a fun and exciting programme packed full of activities, trips, events and experiences for students to get involved with. In 2012/13 over two thousand Portsmouth students took part in the Give it a Go programme with 75% of participants engaging in the programme were EU/International students. Sponsorship of Goodie Bags - Priced on Application
Email us: partnerships@upsu.net
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Call us: 02392 84 3644
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Tweet us: @UPSUpartners
Sponsorship In addition to the previously outlined media, we also have an array of bespoke sponsorship opportunities available at key events in the student calendar. Being associated with these events can provide high levels of exposure and build lasting awareness with our students. So whether its main sponsorship, or purely representation at the event, we are able to tailor packages to suit your specific marketing needs. What about team, or society sponsorship? A great way of building subtle awareness over a long period. Below are a selection of key opportunities available this academic year. For more information on these, or any bespoke requests, please contact us for more details. Housing Fair - Packages from £250 available Refreshers’ Fair - Packages from £250 available Raising and Giving Week (RAG) - Packages from £300 available Varsity - Packages from £300 available Sports Awards - Packages from £200 available Activities Awards - Packages from £200 available Sports Clubs - Packages from £250 available Societies - Packages from £200 available Union Services – VIP/RAG - Packages from £200 available
Email us: advertising@upsu.net
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Call us: 02392 84 3644
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Tweet us: @UPSUpartners
Some of the companies we've worked with 10Recycle | Alcon | Assassins Creed 4 | Bike Doctor | Blackberry | Bowlplex | Brewhouse and Kitchen | British Gas | Camp America | Campstaffusa | Care UK London | Chiquitos | Deli Too | Domino’s Pizza | Emerge Energy | Endsleigh Insurance Services | Eskimo11 | First Bus | Flythenest | Go Skydive | hair@the terrace | Hammersons | Hampshire FA | Help for Syria | Heyward Road Surgery | House Hustler | Housing Hand | Hungryhouse | Image Scotland Limited | iProspect | JD Wetherspoons PLC | John Lockyer Plants | Kens Kebabs and Speedy Pizza | Kodak Jack | Lake Road Practice | Liquid Portsmouth | Little Johnny Russells | Love Southsea | LYCAMOBILE UK LTD | Microsoft Windows educational tour | Milkround Online | Morrisons | My Uni Limited | Nando’s Portsmouth | National Express | National Football League | NHS Creative | NHSBT Southampton | Playzone | Portsdown Group Practice | Portsmouth City Council | Portsmouth Naval Base Property Trust | Pot Noodle | Pyramid Posters | Rare Day | Razors Edge Ltd.| Redbus | Roosters Piri Piri | Rowlands Pharmacy | RSPB | Set Piece Events | Sony Centre Portsmouth | Southampton URNU | Spinnaker Tower | STA Travel | Student Shopping UK | Subway Southampton Ltd | The One Eyed Dog | The Osborne Practice | The terrace | Tully and Co | Unii | VESA | Virgin Media | Wild Packs | Wilkinsons | Yates and many more...
What they say We have been using UPSU marketing options for a number of years. We find them extremely helpful, always willing to listen and make useful suggestions to help increase our student trade.
Having worked with UPSU on a variety of experiential activity the level of service received has always been impeccable. Their expert knowledge, insight and pro active approach to every campaign ensures every campaign is a success, maximising impact for our clients. We would highly recommend them to every client.
Having worked with Portsmouth Uni for many years, this year has to be the best! Firstly the Fresher’s two days went down a storm despite the hairy weather on the second day. We engaged with over 5000 students over the two days, this was great exposure for our brand. It showed the students that Domino’s really is the third emergency service from late night delivery until 5am or breakfast from 10am! Following on from the fresher’s event we have had regular communication with the SU where they have helped us promote our brand to the next level through newspaper ads, TV advertising, leaflet drops to name a few and really engage with the students to ensure they know where their local Domino’s is and that we are top of mind when it comes to students ordering there next take away!
Campus Group
Dominos
Tully & Co. Lettings Agents Partnering with Portsmouth Students Union has been an enjoyable and successful experience. They took the time to understand our requirements and delivered a valuable and professional service Endsleigh Insurance
Email us: partnerships@upsu.net
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Call us: 02392 84 3644
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Tweet us: @UPSUpartners
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Email us: advertising@upsu.net
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Call us: 02392 84 3644
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Tweet us: @UPSUpartners
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UNION REACH 25,000 PORTSMOUTH
STUDENTS EXCLUSIVELY WITH THE
CHARITY LED BY PORTSMOUTH
STUDENTS FOR STUDENTS CALL US: 02392 84 3644 EMAIL US: partnerships@UPSU.NET TWEET US: @UPSUPARTNERS
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Email us: partnerships@upsu.net
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Call us: 02392 84 3644
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Tweet us: @UPSUpartners
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