Seven Steps to Social Media Stardom By: Paula Wyatt – Chief Excitement Officer – Anything is Posh Able! With over three billion people in the world using the internet and over 70% of them on social media, as a society we use social media to communicate in ways we never have before. As individuals we share about our lives and as business and brand leaders we share about our products and services. Building an effective Social Media Branding Strategy is central to all great online marketing plans. At Posh Able IMAGE Builders we have developed a comprehensive Social Media Planning and Execution process to help you find your social media voice, develop clear objectives and to leverage your social media presence to build your brand and grow your business.
STEP ONE – The Audit What happens on the internet stays on in the internet. Conduct a detailed audit of your online presence, inventorying all of your social media channels, including ones you may have forgotten about. STEP TWO – Vision and Mission A vision is what you hope to accomplish and your mission is how you will do it. Establish a social media vision and mission statement and then clearly define how each social platform will work to support this. STEP THREE – Branding Your Profiles Your brand is what other people are thinking about you, when you aren’t there. Maximize your social branding with interesting profiles and enhanced graphics. Ensure your groups, page likes and connections are all in alignment with your goals and supporting your mission.