The Business Case for Deploying Social Business Software - using Open Source Jay Batson, POSSCON 2011
Copyright 2010, Acquia Inc.
“You Can’t Build a Business Case for Social Software” Trying to build a business case for social software is like building a business case for a toolbox. .. you can talk only in generalities. You can build things better, faster and maybe with fewer accidents. You .. can’t talk business case unless you know why you are engaging a community. http://blogs.gartner.com/anthony_bradley/2009/05/26/you-cant-build-a-business-case-for-social-software/
Customer Care
Technical Communities
Open Government
Collaboration
Customer Care Communities
Customer Care Communities
Customer Care Communities
Technical Communities
Technical Communities
Open Government
Open Government
Collaboration Communities - Partners
Collaboration Communities - Partners
Collaboration - Open Source Communities
Collaboration - Intranets
Benefits of Successful Communities Creates culture of accomplishing together Increases eectiveness across global teams Reduces customer care costs through crowdsourcing Advances problem solving & solution finding Broadens knowledge & learning across more people Increases consistency & transparency of activity Accelerates solutions, increases agility
where cost and speed to market are both critical factors, open source software can play a key role in helping organizations develop the capabilities they need to achieve high performance quickly and at reduced cost
Drupal Commons Open Source Alternative to Social Business Software
Ready-to-use, pre-packaged solution for community websites
7.0 230+ 700+ 7,000+ 700,000+ 1,000,000+
7.0 [major releases ] 230+ 700+ 7,000+ 700,000+ 1,000,000+
7.0 [major releases ] 230+ [ countries around the globe] 700+ 7,000+ 700,000+ 1,000,000+
7.0 [major releases ] 230+ [ countries around the globe] 700+ [ core developers ] 7,000+ 700,000+ 1,000,000+
7.0 [major releases ] 230+ [ countries around the globe] 700+ [ core developers ] 7,000+ [ extensions and modules ] 700,000+ 1,000,000+
7.0 230+ 700+ 7,000+ 700,000+ 1,000,000+
[major releases ] [ countries around the globe] [ core developers ]
[ extensions and modules ] [ registered community members ]
7.0 230+ 700+ 7,000+ 700,000+ 1,000,000+
[major releases ] [ countries around the globe] [ core developers ]
[ extensions and modules ] [ registered community members ] [active websites today ]
7.0 230+ 700+ 7,000+ 700,000+ 1,000,000+
[major releases ] [ countries around the globe] [ core developers ]
[ extensions and modules ] [ registered community members ] [active websites today ]
Acquia Customers, Drupal Users
Acquia Customers, Drupal Users
Community Powered Innovation
Drupal
Community Powered Innovation
Drupal
Community Powered Innovation profiles / friends (micro) blogging
Social
UGC
analytics
groups
social tagging
Drupal
Community Powered Innovation profiles / friends
content rich media
(micro) blogging
Social
UGC
Publishing
templates
workflow
analytics
taxonomy
groups
social tagging
Drupal
theme
Drupal gives you many community-building choices
Drupal Commons simplifies the process
Four Core Capability Areas Content and collaboration People and relationships Personalized user experience Community management & analytics
Content - Built on Robust CMS Platform Support for wide range of content needs – Preset, and configurable content types – Self-organizing or managed groups – Pre-defined content views – Free tagging and pre-defined vocabularies Add the Acquia Network for: – Faceted search – Automated recommendations
People - Empowering Users Native support for collaboration patterns – Connect with friends – Rich user profiles – Activity streams – Shout box – Custom roles and permissions
Personalization Improves Productivity Users work the way they want – Personal & group dashboards – Social bookmarking – Curated content – Subscribe to content and discussions
Integrated Community Analytics Participation metrics to track engagement – Users – Content – Comments – Groups – Variable date ranges
Complete Alternative to Proprietary Web 2.0 content types (blog, discussion, wiki, forum, microblog, RSS, video, commenting, ...
Social organization (groups, spaces, hierarchies)
Easy content creation / management (WYSIWYG, comment spam filtering, workflow)
Users, relationships (friends, user profiles, user reputation, badges, status)
Effective content display (avatars, friendly URLs, email notices of content, popular content blocks)
Content organization (dashboards, tags, tag clouds, taxonomy)
Search (pages, attachments, users, faceted results, external systems)
Extensibility (plugins, complete theme control, web services)
Deep administrative abilities (role-based, multiple deployment options, multilingual, LDAP/SSO)
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
✓ ✓
☔ ✓ ✓
☔ ☔ ☹ ☔
Our developers, thousands strong, beats theirs any day
Drupal
It’s Drupal; “There’s a Module For That” Extend Commons with whatever Drupal modules you need Document management integration – CMIS standard support
Application integration – LDAP, Active Directory – Marketing automation – CRM – Enterprise data sources
Drupal Commons is free. $0. No license fees.
Acquia Makes Deployment Simple Together, a total platform as a service
Enterprise-class SLAs
24x7 support
High-performance cloud
Drupaltuned hosting
Remote administration Complete system care
Acquia Makes Deployment Simple Together, a total platform as a service Or, get individual elements Enterprise-class SLAs
24x7 support
High-performance cloud
Drupaltuned hosting
Remote administration Complete system care
Acquia Makes Deployment Simple Together, a total platform as a service Or, get individual elements Enterprise-class SLAs
24x7 support
High-performance cloud
Drupaltuned hosting
Remote administration Complete system care
Plus, expert guidance Drupal training Architectural, operational best practices Implementation & professional services
Your Single-Source Drupal/Web Partner Expert Services
Software as a Service Intelligent Page Caching
Accelerators
Load Balancing
Drupal Gardens Drupal Commons
Training
Platform as a Service Technical Assessment
DevCloud
Managed Cloud
Acquia Network
Professional Services Support
Learning
Software Publishing: Open Publish Open Public Open Scholar Open Atrium
App Net
Š 2011 Acquia, Inc. All rights reserved.
Driving Principles • • • •
OpenSaaS Optimized Workflow for the Developer Performance & Reliability for the Demanding Complete Offerings for Everyone
Delivered at a delightful level of user experience
Open source
Focus
+
Excellence
=
The Business Case for Deploying Social Business Software - using Open Source Jay Batson, POSSCON 2011
Copyright 2010, Acquia Inc.