/2011-posscon-batson

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The Business Case for Deploying Social Business Software - using Open Source Jay Batson, POSSCON 2011

Copyright 2010, Acquia Inc.


“You Can’t Build a Business Case for Social Software” Trying to build a business case for social software is like building a business case for a toolbox. .. you can talk only in generalities. You can build things better, faster and maybe with fewer accidents. You .. can’t talk business case unless you know why you are engaging a community. http://blogs.gartner.com/anthony_bradley/2009/05/26/you-cant-build-a-business-case-for-social-software/


Customer Care

Technical Communities

Open Government

Collaboration


Customer Care Communities


Customer Care Communities


Customer Care Communities


Technical Communities


Technical Communities


Open Government


Open Government


Collaboration Communities - Partners


Collaboration Communities - Partners


Collaboration - Open Source Communities


Collaboration - Intranets


Benefits of Successful Communities Creates culture of accomplishing together Increases eectiveness across global teams Reduces customer care costs through crowdsourcing Advances problem solving & solution finding Broadens knowledge & learning across more people Increases consistency & transparency of activity Accelerates solutions, increases agility


where cost and speed to market are both critical factors, open source software can play a key role in helping organizations develop the capabilities they need to achieve high performance quickly and at reduced cost


Drupal Commons Open Source Alternative to Social Business Software

Ready-to-use, pre-packaged solution for community websites


7.0 230+ 700+ 7,000+ 700,000+ 1,000,000+


7.0 [major releases ] 230+ 700+ 7,000+ 700,000+ 1,000,000+


7.0 [major releases ] 230+ [ countries around the globe] 700+ 7,000+ 700,000+ 1,000,000+


7.0 [major releases ] 230+ [ countries around the globe] 700+ [ core developers ] 7,000+ 700,000+ 1,000,000+


7.0 [major releases ] 230+ [ countries around the globe] 700+ [ core developers ] 7,000+ [ extensions and modules ] 700,000+ 1,000,000+


7.0 230+ 700+ 7,000+ 700,000+ 1,000,000+

[major releases ] [ countries around the globe] [ core developers ]

[ extensions and modules ] [ registered community members ]


7.0 230+ 700+ 7,000+ 700,000+ 1,000,000+

[major releases ] [ countries around the globe] [ core developers ]

[ extensions and modules ] [ registered community members ] [active websites today ]


7.0 230+ 700+ 7,000+ 700,000+ 1,000,000+

[major releases ] [ countries around the globe] [ core developers ]

[ extensions and modules ] [ registered community members ] [active websites today ]


Acquia Customers, Drupal Users


Acquia Customers, Drupal Users


Community Powered Innovation

Drupal


Community Powered Innovation

Drupal


Community Powered Innovation profiles / friends (micro) blogging

Social

UGC

analytics

groups

social tagging

Drupal


Community Powered Innovation profiles / friends

content rich media

(micro) blogging

Social

UGC

Publishing

templates

workflow

analytics

taxonomy

groups

social tagging

Drupal

theme


Drupal gives you many community-building choices


Drupal Commons simplifies the process


Four Core Capability Areas Content and collaboration People and relationships Personalized user experience Community management & analytics


Content - Built on Robust CMS Platform Support for wide range of content needs – Preset, and configurable content types – Self-organizing or managed groups – Pre-defined content views – Free tagging and pre-defined vocabularies Add the Acquia Network for: – Faceted search – Automated recommendations


People - Empowering Users Native support for collaboration patterns – Connect with friends – Rich user profiles – Activity streams – Shout box – Custom roles and permissions


Personalization Improves Productivity Users work the way they want – Personal & group dashboards – Social bookmarking – Curated content – Subscribe to content and discussions


Integrated Community Analytics Participation metrics to track engagement – Users – Content – Comments – Groups – Variable date ranges


Complete Alternative to Proprietary Web 2.0 content types (blog, discussion, wiki, forum, microblog, RSS, video, commenting, ...

Social organization (groups, spaces, hierarchies)

Easy content creation / management (WYSIWYG, comment spam filtering, workflow)

Users, relationships (friends, user profiles, user reputation, badges, status)

Effective content display (avatars, friendly URLs, email notices of content, popular content blocks)

Content organization (dashboards, tags, tag clouds, taxonomy)

Search (pages, attachments, users, faceted results, external systems)

Extensibility (plugins, complete theme control, web services)

Deep administrative abilities (role-based, multiple deployment options, multilingual, LDAP/SSO)

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

✓ ✓

☔ ✓ ✓

☔ ☔ ☹ ☔


Our developers, thousands strong, beats theirs any day

Drupal


It’s Drupal; “There’s a Module For That” Extend Commons with whatever Drupal modules you need Document management integration – CMIS standard support

Application integration – LDAP, Active Directory – Marketing automation – CRM – Enterprise data sources


Drupal Commons is free. $0. No license fees.


Acquia Makes Deployment Simple Together, a total platform as a service

Enterprise-class SLAs

24x7 support

High-performance cloud

Drupaltuned hosting

Remote administration Complete system care


Acquia Makes Deployment Simple Together, a total platform as a service Or, get individual elements Enterprise-class SLAs

24x7 support

High-performance cloud

Drupaltuned hosting

Remote administration Complete system care


Acquia Makes Deployment Simple Together, a total platform as a service Or, get individual elements Enterprise-class SLAs

24x7 support

High-performance cloud

Drupaltuned hosting

Remote administration Complete system care

Plus, expert guidance Drupal training Architectural, operational best practices Implementation & professional services


Your Single-Source Drupal/Web Partner Expert Services

Software as a Service Intelligent Page Caching

Accelerators

Load Balancing

Drupal Gardens Drupal Commons

Training

Platform as a Service Technical Assessment

DevCloud

Managed Cloud

Acquia Network

Professional Services Support

Learning

Software Publishing: Open Publish Open Public Open Scholar Open Atrium

App Net

Š 2011 Acquia, Inc. All rights reserved.


Driving Principles • • • •

OpenSaaS Optimized Workflow for the Developer Performance & Reliability for the Demanding Complete Offerings for Everyone

Delivered at a delightful level of user experience


Open source

Focus

+

Excellence

=


The Business Case for Deploying Social Business Software - using Open Source Jay Batson, POSSCON 2011

Copyright 2010, Acquia Inc.


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