Advertising Creative Specifications Ad Units
Large Rectangle
Banner
Leaderboard
Regular Skyscraper
Wide Skyscraper
Small Box
Super Large Rectangle
Sliding BB/Pencil
Dimensions
Image Types
300x250
GIF/JPG, Flash 69, Rich Media/3rd Party tag
468x60
GIF/JPG, Flash 69, Rich Media/3rd Party tag
728x90
GIF/JPG, Flash 69, Rich Media/3rd Party tag
120x600
GIF/JPG, Flash 69, Rich Media/3rd Party tag
160x600
GIF/JPG, Flash 69, Rich Media/3rd Party tag
300x100
GIF/JPG, Flash 69, Rich Media/3rd Party tag
300x600
GIF/JPG, Flash 69, Rich Media/3rd Party tag
980x300-980x30
Flash 6-9, Rich Media/3rd Party tag
Max File Size GIF/JPG: 40k, 4 animation frames Flash/Rich Media: 45k initial load/60k additional polite load, max panels: 4, send backup GIF/JPG, click url should not be coded in the .swf file. The button at the top layer of the file should have this code: on (release) { getURL (clickTAG, "_blank"); } GIF/JPG: 35k, 4 animation frames Flash/Rich Media: 40k initial load/60k additional polite load, max panels: 4, send backup GIF/JPG, click url should not be coded in the .swf file. The button at the top layer of the file should have this code: on (release) { getURL (clickTAG, "_blank"); } GIF/JPG: 40k, 4 animation frames Flash/Rich Media: 45k initial load/60k additional polite load, max panels: 4, send backup GIF/JPG, click url should not be coded in the .swf file. The button at the top layer of the file should have this code: on (release) { getURL (clickTAG, "_blank"); } GIF/JPG: 35k, 4 animation frames Flash/Rich Media: 40k initial load/60k additional polite load, max panels: 4, send backup GIF/JPG, click url should not be coded in the .swf file. The button at the top layer of the file should have this code: on (release) { getURL (clickTAG, "_blank"); } GIF/JPG: 40k, 4 animation frames Flash/Rich Media: 45k initial load/60k additional polite load, max panels: 4, send backup GIF/JPG, click url should not be coded in the .swf file. The button at the top layer of the file should have this code: on (release) { getURL (clickTAG, "_blank"); } GIF/JPG: 30k, 4 animation frames Flash/Rich Media: 35k initial load/40k additional polite load, max panels: 2, send backup GIF/JPG, click url should not be coded in the .swf file. The button at the top layer of the file should have this code: on (release) { getURL (clickTAG, "_blank"); } GIF/JPG: 40k, 4 animation frames Flash/Rich Media: 45k initial load/60k additional polite load, max panels: 4, send backup GIF/JPG, click url should not be coded in the .swf file. The button at the top layer of the file should have this code: on (release) { getURL (clickTAG, "_blank"); } GIF/JPG: 40k, 4 animation frames Flash/Rich Media: 45k initial load/60k additional polite load, max panels: 4, send backup GIF/JPG, click url should not be coded in the .swf file. The button at the top layer of the file
Video & Animation
Additional Options
3 loops max or 15 seconds, whichever is Expansion - Left Max less Expansion - 500x250
3 loops max or 15 seconds, whichever is Expansion - Downward less Max Expansion - 468x120
3 loops max or 15 seconds, whichever is Expansion - Downward less Max Expansion - 728x270
3 loops max or 15 seconds, whichever is Expansion - Left Max less Expansion - 240x600
3 loops max or 15 seconds, whichever is Expansion - Left Max less Expansion - 320x600
3 loops max or 15 seconds, whichever is Expansion - Down less Max Expansion - 300x200
3 loops max or 15 seconds, whichever is Expansion - Left Max less Expansion - 600x500 3 loops max or 15 seconds, whichever is less
Expansion - Down User Initiated
Peelback
Flash 6-9, Rich Media/3rd Party tag 500x500--125x125
Control Ads/Survey 728x90-160x600
GIF/JPG
GIF/JPG: 40k, 4 animation frames Flash/Rich Media: 45k initial load/60k additional polite load, max panels: 4, send backup GIF/JPG, click url should not be coded in the .swf file. The button at the top layer of the file
GIF/JPG: 30k, 4 animation frames Allowed on the Homepage, only ROS***
3 loops max or 15 seconds, whichever is less
No Animation
User Initiated No Fly-overs or pop-ups. We must serve control tag not allowed to be served thru 3rd party
N/A
***Not
Newsletter
160x600
GIF/JPG only
GIF/JPG: 30k, 4 animation frames
3 loops max or 15 seconds, whichever is less
Preroll Video
640x480
.flv .mp4 .f4v
1mb (1,450kb), 16:9 aspect ratio
:15 second max
tracking pixel allowed
GIF/JPG: 30k, 4 animation frames
4 loops max or 15 seconds, whichever is less
N/A
GIF/JPG: 30k, 4 animation frames
3 loops max or 15 seconds, whichever is less
N/A
Preroll Companion
Mobile
300x250
320x53
GIF/JPG only
GIF/JPG only
Approved 3rd Party Vendors 24/7 Real Media Atlas DMT Doubleclick Eyeblaster Eyewonder Mediaplex Pointroll *Plus more
Additional Requirements *Creatives must arrive 2 days before start of campaign if GIF/JPG: For flash or 3rd party tags creative must arrive 3 days before start of campaign *Expandable panel must close on roll-off and have a "CLOSE X" button that is no less than 10-pt but 16-pt preferred, located in the upper right hand corner of the ad *Flash video ads have to come completed with volume/mute controls embedded in the ad and be no more than 1mb *Audio must be user initiated *Ads may not have transparent backgrounds or blend into site content. Ads with white background must have a distinct one pixel border *Maximum frame rate is 18fps for animation *No 4th party tags are allowed *Control ads are allowed but must be capped at 1/user/day *Political advertising ads must include a "Paid for by__" label on all frames of the ad and be 16-pt type *Real Estate ads must include the Equal Housing logo displayed on the creative. All ads submitted by Realtors must contain your broker's name and main phone number. Please refer to PA Real Estate Commission code *Roadblocks are accepted on a case by case basis (contact sales manager for dates and rates) Please Contact AdOps for further instructions on Rich Media at adops@post-gazette.com