2012 SPECIAL SECTION CALENDAR
2012
Pittsburgh Post-Gazette
S
pecial sections are a cost-effective way to reach your target audience. In 2012, the Post-Gazette will publish more than 50 special sections, focusing on everything from business, travel and cars, to home and garden and education. These special sections have a long shelf-life with readers and many are standalone sections. The Post-Gazette is the region’s largest daily newspaper and delivers the region’s largest daily audience. Your advertising message will reach an even larger audience when you add post-gazette.com to your media mix. Many of the Post-Gazette’s special sections have online components such as videos and interactive directories that aren’t available in the print edition. The Post-Gazette also offers advertising opportunities on special digital products including a mobile platform for smart phones, an iPad app and the afternoon electronic edition, The Pittsburgh Press. For more information, contact your PG representative or call 412-263-1385. Source: ABC Publisher’s Statement for six months, ended March 31, 2011. Subject to audit.
February
Publication date
Deadline
Ski & Winter Sports
February 5
January 27
Education Planning Guide
February 9
February 1
Auto Show
February 15
February 7
February 17-20
February 9
Real Estate Resource
February 23
February 10
Home Show Buyers Guide
February 26
January 30
Publication date
Deadline
Presidents Day Week of Wheels
March Girls Getaway March Madness
March 4
February 24
March 12, 19, 26, April 2
March 2
March 14
February 24
Plush St Patrick’s Day Week of Wheels
March 15-18
March 7
Spring/Summer Travel Brochure
March 18
March 7
Top 50 in Business
March 20
March 8
Publication date
Deadline March 30
April Spring Home & Garden – Zoned
April 12
Golf 2012
April 15
April 6
Real Estate Resource
April 19
April 5
Earth Day “Green”
April 22
April 16
Family Vacations I
April 22
April 13
Education Guide/Advertorial
April 26
April 13
Publication date
Deadline
May Next
May 4
April 12
One Tank Trips I
May 6
April 27
Operation Troop Employment
May 10
May 2
Summer Times Guide
May 11
May 2 April 19
Gaming Guide
May 13
Operation Troop Employment Job Fair
May 15
May 2
Plush
May 16
April 27
Pa. Destinations Memorial Day Week of Wheels
For more information about advertising in the Post-Gazette or on post-gazette.com, call 412-263-1385, visit post-gazette.com/mediakit or contact your PG representative.
May 20
May 11
May 25-28
May 17
2012 SPECIAL SECTION CALENDAR Pittsburgh Post-Gazette
June
September Publication date
Deadline
June 10
June 1
Family Vacations II Mid-Year New Car and Truck Buyers Guide
June 13
June 5
One Tank Trips II
June 24
June 15
July
Publication date
Deadline
September 6
August 29
September 6
September 1
Next
September 7
August 17
Welcome to Pittsburgh Neighborhoods
September 13
August 8
Fall Home & Garden – Zoned
September 13
August 31
Fall Foliage
September 16
September 7
September 20
September 7
September 30
September 21
July 13-16
July 5
July 15
July 6
Fall Festival Guide
Family Vacations III
July 29
July 20
August Publication date
Diversity Matters/Diversity Job Fair One Tank Trips III Fall/Winter Travel Brochure High School Football Preview – Zoned College Preview Labor Day Weekend of Wheels
August 2 August 5 August 19 August 24 August 26, 27, 28, 29, 30
Deadline
October Education Planning Guide
Publication date
Deadline
October 4
September 21 September 14
July 12
Bridal Planner
October 21
July 27
New Car & Truck Buyers Guide
October 23
October 15
Top Workplaces
October 25
September 27
Publication date
Deadline
November 14
October 26
November 22-25
November 14
Publication date
Deadline
December 6
November 23
August 8 August 20 August 22
November Plush
Aug. 31-Sept. 3
Deadline
Pro Football Preview
Guys Getaway
Mid-Summer Week of Wheels
Publication date
Fall Arts Preview
Real Estate Resource
2012
August 23
Thanksgiving Weekend of Wheels
December Home For the Holidays
For more information about advertising in the Post-Gazette or on post-gazette.com, call 412-263-1385, visit post-gazette.com/mediakit or contact your PG representative.