Construction National Spring 2022

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Cobuilder’s latest partner is major products company [IN DECEMBER Genuit Group Plc – formerly Polypipe Group Plc,

a leading provider of sustainable construction products – signed a strategic agreement with Norwegian software company Cobuilder to structure and standardise their product data, as part of the group’s digital transformation strategy. Through the collaboration, Genuit Group is seeking to improve the internal information flow, structuring and standardising data. The information will be aligned and structured according to relevant construction industry standards and regulations. That is an important prerequisite for creating a common digital language and enabling connectivity between internal departments and systems, as well as with external stakeholders and software platforms. By implementing a single-source data management strategy based on standardised data, Genuit Group aims at optimising operational efficiency by reducing manual work invested in data maintenance. Moreover, the new centralised approach to data management will support automation and system integrations, both internally and with external software platforms: offering a better customer experience.

“Consistent, accurate and up-to-date product data is a key asset for manufacturers and their supply chain,” said Antony Brophy, business development director at Cobuilder UK (below). “We are excited to have the opportunity to provide Genuit Group with our expertise in data management and support the implementation of new digital technologies.”

About Cobuilder Cobuilder is a privately-owned international business located in Oslo with wholly-owned subsidiaries in England, France and Bulgaria. The company offers a software platform that employs all relevant international standards for data management to help construction industry actors exploit the potential of product data. Fit-for-purpose and accurate product data improves quality of service and time to market and reduces time, cost and environmental footprint. Cobuilder is a major driver in the digitalisation of construction and is a strategic contributor to ISO, buildingSMART, CEN and CENELEC.

About Genuit Group Angel Jimenez (pictured above), Genuit Group’s digital innovation director, commented: “At Genuit Group we are committed to delivering high-quality solutions that make building better. The future is digital and offering high-quality digital data is essential to meet our clients’ expectations. I firmly believe that standard-based, machine-readable information will enable our customers to make more environmentallyconscious decisions and increase reuse and recycling of construction products, materials and systems.” The collaboration with Cobuilder will not only enable Genuit Group to optimise their internal data management practices, but will also improve the information flow across the entire construction supply chain using their products and services. It will ensure that valuable product data reaches all stakeholders – from merchants to construction actors and finally the end-users.

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Genuit Group is making the built environment more sustainable by helping create a more resilient planet, society and business. Sustainability is core to its commercial strategy, driving innovation in both how the business is run and the products they create. They find solutions for the environmental challenges facing infrastructure, buildings and communities, and deliver them at scale. q • Contact Antony Brophy, business development director at Cobuilder UK via email on brophy@cobuilder.com and Angel Jimenez, digital innovation director at Genuit Group, via email on Angel.Jimenez@ genuitgroup.com. For more information about the companies, please visit the websites of Genuit Group at www.genuitgroup.com and Cobuilder at cobuilder.com/en/.


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