www.constructionnational.co.uk
INTRODUCTION Construction National has been present and serving the construction industry within the UK now for over 10 years. Since its conception it has grown in stature, visibility and presence in the market and is a voice which is listened to and respected by it’s readers. Construction National will be all you will need when looking to promote your business, products and services.
We not only publish a well recognised and respected magazine but also a fully interactive website containing ...back then news, information, analysis and an online directory – ensuring our readers receive the full spectrum of services on offer via every media platform. Our brand is present on all social networking sites, designed and linked to promote you across every marketing tool we have at our disposal as well as giving Construction National an open and approachable feel. You can be sure, during these difficult times your marketing expenditure is safe as we will work closely with you to maximise on your company, products and service visibility. Construction National will invite you into the brand at every level, providing a personal touch which will never be in question. The Construction National team realise that in order to succeed and form a mutually beneficial partnership we need to manage your expectations as well as your ambitions. We will strive not only to promote you through our advertising services, but involve you in discussions relevant to your industry. You will be invited to publish press releases, case studies, papers, design information and much more, thus educating the reader editorially as well as championing your organisation via cost effective and relevant advertising.
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The Construction National team realise that in order to succeed and form a mutually beneficial partnership we need to manage your expectations as well as your ambitions ADVERTISING CONTACT
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Phil Wharton – Advertising Development Manager Email: phil@dmmonline.co.uk Tel: 0161 850 1682 Mob: 07743 273127
Phil has worked within the construction advertising industry for over seven years now and has been successful not only in the UK but also the Middle Eastern market where he spent 3 years managing a successful construction media brand. He has experience within all media platforms and believes the secret to a good business relationship is fully understanding the needs and requirements of your company so that he and his team can ensure you are positioned exactly where you need to be to maximise fully on your expenditure. He prides himself on not just meeting expectations but over achieving on them. If you have any questions or if you need to pick his brain, feel free to do so and he will endeavour to help at every level. If he can’t then the Construction National team are always on call to help in any way they can.
www.constructionnational.co.uk
READERSHIP PROFILE 29% Contractors 23% Consultants 17% Government 12% Developers 10% Quantity Surveyors 4% Architects 5% Others JOB TITLE
CEO, Managing Director, Deputy MD, Finance Director, Operational Director, General Manager, Head of Department, Project Managers, Site Managers, Engineers, Planners, others
CONSTRUCTION NATIONAL NET CIRCULATION: 13,200 x1 ISSUE
x2 ISSUES
x3 ISSUES
Front Cover Spotlight £2995
£4495
£5169
Inside Front Cover
£2350
£3791
£5179
Inside Back Cover
£1894
£3400
£4662
Outside Back Cover
£2350
£3791
£3762
Double Page Spread
£2090
£3135
£3762
Full Page
£1195
£1795
£2354
Half Page
£795
£1195
£1435
Business Card Ad
£195
£293
£352
Classified Section – Contains 8 adverts per page and is situated at the back of the magazine
DIMENSIONS mm TYPE AREA BLEED
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Front Cover Spotlight
266 high x 185 wide
296 high x 216 wide
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Inside Front Cover
266 high x 185 wide
296 high x 216 wide
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Inside Back Cover
266 high x 185 wide
296 high x 216 wide
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Outside Back Cover
266 high x 185 wide
296 high x 216 wide
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Double Page Spread
266 high x 395 wide
296 high x 426 wide
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Full Page
266 high x 185 wide
296 high x 216 wide
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Half Page
130 high x 185 wide
144 high x 216 wide
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Business Card Ad
62 high x 90 wide
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ADVERTISING RATES
POSTION
(All adverts come with free online entry plus hyperlink on online magazine linking direct to website)
Free entry includes: Company name, Address, Tel, E-mail, web address, Description of services, 2 section entries. www.constructionnational.co.uk
REGULAR FEATURES Each month Construction National will feature a number of subjects and sections which our readers would not only like to see within the pages and on the web but actually require in order to keep them up to date with the happenings within the industry. These sections are ideal to either sponsor or advertise next to, in order to make the most out of your marketing spend.
• COVER STORY • This will be positioned across 3 pages of editorial and include high resolution pictures • from a leading figure within the industry.
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• NEWS SNAPSHOT • Industry news and snippets from around the country. We welcome press releases and • stories.
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• WHATS ON THE WEB – WWW.CONSTRUCTIONNATIONAL.CO.UK • We will regularly feature content that cannot be found in the magazine’s pages such • as separate features and interviews from company owners and directors ..............................................................................................................................
• CONSTRUCTION GADGET • Featuring the latest Smartphone applications or the latest in surveying equipment. If • you have a gadget then we want to feature it.
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• LEGAL MATTERS • Will be a regular page dissecting new legislation and the latest legal wrangling from • within the industry.
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• PROJECT FOCUS • Two or three projects will be handpicked to showcase the work being done on site • or at completion. Full editorial and high resolution pictures will be provided to fully • showcase the project step by step.
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• EVENT INSIDER • How many events are there within construction? The answer is thousands!! • Construction National will only review the best to advise you on what’s going on and • how it can benefit your company.
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• MAIN FEATURE • Five pages of focus on a particular sector within construction. This can be anything • from information technology, security, health and safety, pilling and foundations, glass • and materials or green building. Ideas are welcome.
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• SECOND FEATURE • Two pages, so smaller than the first but just as important and will cover the same • topics.
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• ON SITE – PRODUCTS FROM THE FRONT LINE • Health and safety wear, tools and equipment etc
www.constructionnational.co.uk
www.constructionnational.co.uk
Traffic to the site
Construction National have a dedicated team with fancy job titles whose sole purpose is to maximise traffic to the site. They do this in a number of ways. Google adwords, social media sites – Facebook, LinkedIn and Twitter – as well as media partnerships with winning events, in house marketing campaigns, in house adverts placed in Construction National and our other titles. You name it – they do it!!
What’s on the web?
Everything that is in the magazine and more. We realise that web and print both have a place but to keep the content exact would be foolhardy. We will constantly update the web as soon as we receive something worth updating it with, as well as featuring exclusive web content which we will advertise in the magazine to drive traffic from print to online.
Online Directory
We have an extensive directory featuring all sections of construction and will provide basic entries for free with hyperlinked
ADVERTISING RATES Online directory company profile £175 per annum includes photos, editorial, google map, geo locations, website and email links.
BANNERS (size in pixels) • 468 wide x 70 deep – Top Banner • £795 for 3 months (£1995 per annum) • 300 wide x 250 deep or 125 wide x 250 deep • £595 for 3 months (£1295 per annum) • 310 wide x 50 deep • £195 for 3 months (£495 per annum)
Also online... w w w. e n v i r o n m e n t u k . n e t
www.constructionnational.co.uk
Construction National is your online source for construction news, information and interaction. The site will have selected advertising areas where you can fully market your organisation using every creative tool in your body. We can accept flash animation and corporate videos and welcome your ideas. The information is updated daily and so can your advert. Once you have taken a position you can change this as often as you wish to keep your campaign current.
www.constructionnational.co.uk