Arun Khanna

THE BREAD AND BAKERY INDUSTRIALIST OF MODERN INDIA

ARUN KHANNA

Arun Khanna a renowned industrialist from India who offers opportunities for growth, innovation, and job generation... heralds the bread industry and advocates equal opportunity for men and women.

DEFINITION OF BREAD AND BAKERY INDUSTRY HEADED BY SHRI ARUN KHANNA?

The bread and bakery industry is a dynamic sector that supplies food to millions of consumers every day. The focus of the bread and bakery industry is the production and selling of flour and wheat-based products that are baked in an oven... Every day, the equivalent of over 9 million large loaves of bread is consumed.

During the pandemic, the remarkable supply of perennial bread to the masses at low rates kept the hunger of millions at bay ....unrecognised and unsung heroes drove the industry with 24-hour shifts to supply the ever-growing demand...

Shri Arun Khanna has taken this forward from his forefathers Lala Amir Chand Khanna, who started a bakery in old Delhi in 1920, which merged with the Britannia industries limited, the largest manufacturer of bread and bakery products in India, Separated into three categories, bread, biscuits, and cakes and pastries, the industry has reached a market value of USD 7.22 billion in 2018. As the second-largest producer of biscuits after the USA, India is a key player internationally, and with the entrepreneurial spirit of Indian companies and individuals, it is one of the most exciting regions for the bakery sector.

INNOVATION IS THE KEY FACTOR THAT ARUN KHANNA CONSTANTLY LIVES WITH IN ORDER TO CATER TO THE GROWING DEMAND.

ARUN KHANNA HAS BEEN EDUCATED IN THE SOUTHFIELDS COLLEGE OF FURTHER EDUCATION U.K AND HAS A VERY THOROUGH KNOWLEDGE OF THE INDUSTRY AND ITS EVOLVING TRENDS.....

With the recent influx of international cafe and bakery chains, on-the-go food has become increasingly popular. With hectic lifestyles, Indian consumers are prioritising convenience, and as bread and biscuits are fast-moving consumer goods (FMCG), bakeries are a go-to option.

While there is demand and appetite for bakery products, the Indian bakery industry faces certain challenges. The industry is generally divided into organised and unorganised, with more than 2,000 organised or semi-organised bakeries, and 1,000,000 unorganised bakeries. Operational efficiency is a major issue in the industry, as is the lack of technology and skilled workers.

Organised bakeries in India are also utilising social marketing. Lacking the large budgets of international chains, local bakery-cafes are eschewing traditional marketing to rely on word-of-mouth recommendations and social media engagement.

Tapping into the artisanal market, smaller bakeries can concentrate on quality over quantity, while larger Indian chains such as Barista and Mad Over Donuts rely on creating larger quantities but with strong branding and associated trust.

At every level in the bakery industry in India, there are challenges and opportunities. While the rise of local home bakers is encouraging, there are issues of hygiene practices and standards, and organised bakeries are also incurring losses due to a lack of operational efficiency and skilled workers.

Despite certain difficulties, the forecast for the Indian bakery industry is positive with a projected market value likely to exceed USD 12 billion by 2024 expanding at a CARG of 9.3% from 2019 to 2024. Alongside these predictions, India occupies a unique position in the market as flavour innovation continues to grow in importance on a global scale. Indian traditions and access to interesting and unusual flavour combinations will allow them to continue to excel and innovate in this market.

Although there are obstacles that are causing losses, there has been a boom in entrepreneurial endeavours in the bakery industry in India. Home baking has always been a popular pursuit, but with new technological innovations, individuals have been able to monetise their efforts. On a smaller scale, local What’s App groups have become popular to supply neighbours and locals with baked goods, which highlights the power of networking technology.

Arun Khanna advocates...that...

Organised bakeries in India that are also utilising social media to provide targeted and cost-effective marketing. Lacking the large budgets of international chains, local bakery-cafes are eschewing traditional marketing to rely on word-of-mouth recommendations and social media engagement. Tapping into the artisanal market, smaller bakeries can concentrate on quality over quantity, while larger Indian chains such as Barista and Mad Over Donuts rely on creating larger quantities but with strong branding and associated trust.

Is the bakery industry growing in India?

Despite certain difficulties, the forecast for the Indian bakery industry is positive with a projected market value likely to exceed USD 12 billion by 2024 expanding at a CARG of 9.3% from 2019 to 2024.

Separated into three categories, bread, biscuits, cakes and pastries, the bakery industry reached a market value of USD 7.22 billion in 2018. As the second-largest producer of biscuits after the USA, India is a key player internationally, and with the entrepreneurial spirit of Indian companies and individuals, it is one of the most exciting regions for the bakery sector.