A TOTAL COMMUNICATION COMPANY Agency Capabilities
ABOUT US
ADDING REAL VALUE TO YOUR COMMUNICATION EFFORTS Full Service Agency
Our Communication Philosophy
When most people think of a marketing firm or advertising agency, ego-driven city slickers with mile-high budgets
We’re best known as communicators, but we’re also storytellers. And being a great storyteller means knowing how
often come to mind. What do those sleek agencies do anyway? Give you a 30-second jingle, stamp a logo at the end
to tell your message in an impactful way to any audience, whether that be stakeholders, government officials, the
and call it a commercial? At PPBH, we’re more than just talk and fancy buzzwords. We’re a full service agency and
public, potential consumers or even the people within your own organization. And lest you think we’re all talk, we
we’ll give you solid advertising, public relations, digital and public involvement work. We’ll work with you, always
can prove the results of our campaigns. We never start any program until we have measurable goals. We’ll prove we
providing our best innovative solutions.
accomplished what we set out to do with solid facts and numbers. Because our success is defined by your success.
So what exactly does that all mean? What value can our company provide yours? Simply put, we’re problem solvers.
As you continue through this packet, you’ll see just a hint of what our marketing capabilities are and how we have
If you’ve got an issue, we often already have a viable solution. Every problem needs a solid strategy, measurable
used these skills to help numerous other clients. And as you become more familiar with our work, we hope you’ll see
goals, some grit and elbow grease and a touch of creativity to turn your problem into an opportunity.
how we can assist you in yours.
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ABOUT US
AN INTERMOUNTAIN WEST AGENCY After 29 years working in the Intermountain West, our agency has developed a refined sense of what it takes to make a client successful. In just two years, we were able to raise the level of awareness of the Nevada Zero Fatalities program from zero to 50 percent. We led the communication team for the fastest billion-dollar public highway construction project in US history, with a 95 percent approval rating. We grappled an impending
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pertussis epidemic and got Utahns engaged and vaccinated. We handled PR crises for major road construction projects and an international
1706 Major Street
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mining company, and even attained glowing responses from the news media and public. Our local campaigns have received nationwide attention
Salt Lake City, UT 84115
Henderson, NV 89074
and acclaim, bringing topics like distracted driving to the forefront of public conversation. We’re more than a glitzy advertising agency. We’re a
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full-service communications company, with capabilities in every discipline needed to effectively communicate to your audiences. And we’re ready to take on your challenges, not just as an agency for hire, but as a partner dedicated to your cause.
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ABOUT US
A TOTAL COMMUNICATION COMPANY BRANDING
Delivery post-analysis
DIGITAL
Strategic planning
Auditing and verification services
Website development
Brand messaging
Sponsorship management
Content management
Brand guidelines
Site optimization
PUBLIC RELATIONS
Database development
ADVERTISING
Strategic planning
Macromedia flash development
Logo development
Media relations
TV commercials
Articles/releases/newsletters
MULTIMEDIA
Radio commercials
Conferences/speaking
Audio/visual production
Digital advertising
Crisis management
Event media production
Print ads
Presentation training and coaching
Presentation design
Outdoor advertising
Social media
Guerrilla marketing
Media training
RESEARCH
Direct mail
Analyst relations
Communications/brand audit
CHAMBER NAMES PPBH 2010 SMALL BUSINESS OF THE YEAR
Email and online surveys
Collateral materials Annual reports
PUBLIC INVOLVEMENT
Focus groups
Identity programs
Strategic communication planning
Telephone surveys
Product sheets
Public outreach
One-on-one interviews
Tradeshow support
Event planning Non-paid publicity
MEDIA
Media training
Strategy development
Project representative
Research and planning
Facilitation
Negotiation and buying
Conflict management
PPBH WINS 2009 UTAH BUSINESS BEST COMPANY TO WORK FOR AWARD
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ADVERTISING
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A DV E R T I S I N G
PUTTING YOUR MESSAGE TO WORK THROUGH ADVERTISING ADVERTISING CAPABILITIES
ADVERTISING SPECIALTIES
Advertising drives the visibility of a brand and allows for creative control of messages. It gives us the ability to put that creativity to work in exactly the right place at the right time in front of the right target markets.
Research
We take pride in our ability to develop creative solutions that tell our client’s story in a unique and remarkable way. But as the saying goes, if it doesn’t sell, it’s not creative. Our business-driven approach separates us from design shops and agencies looking to win awards. Since day one, PPBH’s advertising has been borne of a strategic planning process. Armed with an understanding of the real value represented by a brand, our creative team produces relevant, highly creative advertising. Over the past quarter century, PPBH has seen its creative capabilities evolve with changes in media options. We still produce traditional media including high-end TV, cinema, radio spots, print ads for trade and consumer magazines, newspaper ads, direct mail, collateral, corporate videos, outdoor bulletins, billboards and transit advertising. In addition to newer media such as online rich-media, we also keep up with nontraditional creative trends, like floor graphics and the new gas pump squawkers and pump tops. Take a look at our advertising capabilities in action on the following pages.
“The more you know, the less you guess.” PPBH has been instrumental in developing national and local research for 20 years. We don’t simply provide information you already know—our research helps shape marketing strategies, ad campaigns and strategic business decisions by providing unique insights.
Design We have a fully-integrated team of creative designers and art directors with comprehensive knowledge in graphic design, branding and direct marketing. From strategy to implementation, we can build logos, websites, direct mail, annual reports, trade show collateral, print ads, commercials and more that is tailored to the needs of each individual business.
Copywriting Our copywriters work hand in hand with designers, account planners and clients to deliver the right tone and message through innovative executions and meaningful messages.
Media It’s all about getting your message to the right audience, in the right environment, at the right time, with the right frequency. Our media department can help you make the right choices for your advertising campaign—no matter the media.
Production Our production manager is in constant contact with vendors from the time a project is given to the vendor through completion. This ensures the quality and consistency of every project.
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A DV E R T I S I N G
THE SWEET TASTE OF HARMONS A refreshed brand and integrated marketing campaign show foodies the benefits of shopping local
Banner Ad Website Packaging Labels
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A DV E R T I S I N G
GETTING 60,000 FANS TO CHEER FOR A CONSTRUCTION AD Utah Department of Transportation – I-15 CORE Based on focus group research and anecdotal evidence, the I-15 CORE team found that Utah County drivers were experiencing construction fatigue. They understood why construction was important, but were simply tired of it and did not know when it would end. The team determined that educating residents on the project completion date, which would be later that year, would help to increase their patience with the final construction season. As part of the comprehensive “The End is Near” campaign, PPBH worked with the UDOT Communications Team to create a 30-second spot that had the look and feel of a theater film trailer. The trailer utilized fast-paced editing coupled with project footage that grabbed and held the audience’s attention. The trailer played at movie theaters throughout Utah County and at BYU football home games. The first time the spot played in BYU’s stadium and “The End is Near” was announced, 60,000 fans joined in a cheer. As the project reached completion, the spot was edited to communicate key end-of-project messaging such as CORE being the fastest billion-dollar public highway project built in U.S. history and that the project included reconstructing 24 miles of roadway and 63 bridges. This film played in seven movie theaters throughout Utah County during the busy holiday movie season in November and December, which enabled the video to reach a large section of UDOT’s target audience. To see commercials for this and other clients, visit vimeo.com/ppbh.
RESULTS: By utilizing creative communication strategies for “The End is Near” and “The End is Here” campaigns, we were able to capture our target audience’s attention and raise awareness. Research showed that because of the campaign, the number of Utah County drivers who knew the project completion date doubled to 52 percent.
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A DV E R T I S I N G
EXCEEDING GOALS BY OVER 200% Utah First Credit Union Although Utah First was doing well cross selling to its existing members, it was progressively losing more members than it was gaining. Utah First came to PPBH in an effort to attract new members, stimulate loan growth and increase checking penetration. PPBH immediately went to work, conducting focus groups and using the findings to rebrand the credit union. The new brand informed bank customers that Utah First has everything one could want from a financial institution with a higher level of service than typical banks. We recommended that Utah First put “Credit Union” back in their name and employ a new slogan: “How Banking Should Be.” We also aimed future campaign messaging at pain points and promoted products and rates with clear messaging. Our campaign played off the media headlines about banks and their hand in damaging the economy. By focusing on small businesses’ pain points toward the big banks, Utah First captured the attention of local business owners. 4581_UFCU_Consumer_Loans_Mailer_FIN.pdf
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No Judging. ust Approving. Just Auto Loans As Low As
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RESULTS: Utah First significantly exceeded its goals on each of the various campaigns deployed. For example, the
“Kiss Your Banker Goodbye” campaign addressed the “pain point” of banks taking advantage of small businesses to benefit themselves. Further messaging informed small businesses of all the services and great rates Utah First offers. The message resonated with the audience leading to 147 qualified business leads—a 268 percent increase over the goal. To see commercials for this and other clients, visit vimeo.com/ppbh.
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A DV E R T I S I N G
TAKING LOCAL HEALTH CARE TO NEW HEIGHTS Ogden Clinic Ogden Clinic doesn’t just specialize in orthopedics and urgent care. It specializes in giving each and every person the focus and care they deserve. And that’s exactly what this campaign communicates. “We specialize in you” was developed to communicate both the broad expertise and the individualized care Ogden Clinic delivers. To see commercials for this and other clients, visit vimeo.com/ppbh.
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PUBLIC RELATIONS
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P U B L I C R E L AT I O N S
OUR PR EFFORTS DO MORE THAN JUST GENERATE PUBLICITY. THEY GENERATE RESULTS. PUBLIC RELATIONS CAPABILITIES
PR SPECIALTIES
We specialize in developing campaigns designed to manage perceptions, generate interest and gain credibility for your company, product or service. There are definitive advantages that companies can gain from PR, which include:
Media Relations
CREDIBILITY The third party endorsement of a destination, activity, service, product or entity has been proven in numerous research studies to garner more attention and carry more weight than paid-for endorsements.
BELIEVABILITY As the public trusts the stewards of public interest (e.g., reporters, editors, news directors) to screen messages for truth and newsworthiness, the resulting stories contain believable, valuable and relevant information that deliver on an emotional, personal or business level. Our PR department focuses on the discipline of media relations while also employing the power of social media, grassroots and viral campaigns to generate awareness, influence perceptions, build and support brands and motivate targets to act in line with the goals of our clients.
Our mission is to deliver the right message through the right medium to the right audience in order to build our clients’ credibility. We provide a complete battery of media relations tools including press releases, pitch letters, articles, op-eds, fact sheets, FAQs and expert source sheets. We partner with our clients through every step of media relations, including honing contact lists, crafting key messages, preparing for interviews and determining the communication tools that make sense.
Media Training We understand how nerve-racking it can be to do a live interview or speak with a reporter, which is why we offer valuable media training to our clients. Our comprehensive training is tailored for the situation, but often includes coaching clients on how to speak with the media, nail down key messages and identify how to respond to sensitive questions.
Special Events We plan, manage and publicize a wide range of events, from press conferences and trade shows to grand openings and new product launches.
Community Relations Through our relationships with local and national media and our understanding of issues unique to our region, we’ve planned and implemented numerous campaigns that have measurably shifted public opinion.
Crisis Communications Planning We can develop a crisis communications plan and train key personnel in their responsibilities to ensure effective communication in the face of significant pressure.
Grassroots We have developed grassroots marketing campaigns that turned our clients’ customers and opinion leaders into avid supporters who care about the company and its products/services.
Social Media Blogs, Facebook, Pinterest, Google+, Wikis and Twitter. Sound like toys for your kids, or maybe things only teenagers have time for? Our social media team has used these tools and others to increase awareness and interaction between our clients and their audiences.
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P U B L I C R E L AT I O N S
A VALENTINE'S CAMPAIGN SO STRONG, WE HAD TO STOP IT Harmons Grocery Store
Harmons Grocery is known for their fresh produce and local selections. One of their lesser-known assets is their floral department, which creates and delivers arrangements at a markedly lower cost than other local florists. In years past, Harmons promoted their Floral Design Center around Valentine’s Day with not much more than inserts in weekly circulars and a single media appearance on February 14th. This year, PPBH stepped in with a campaign targeted to men—the primary purchaser of flowers on Valentine’s Day—who were looking for an easy gift solution. Pandora and traditional radio spots were used along with online banner ads and news media appearances. Rather than speaking to a broad target and only featuring arrangements on Valentine’s Day itself, PPBH took a more strategic approach, giving each TV station a different story in the week leading up to the holiday to build hype about the arrangements and remind the men to order early.
RESULTS: To say the campaign was a success would be an understatement. The Floral Design
Center received so many delivery orders that Harmons asked PPBH to pull the campaign the day before Valentine’s Day because they did not have the manpower to meet the demands. Floral sales trippled from the previous year. Harmons plans to hire even more staff in 2014 to match the unprecedented growth.
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P U B L I C R E L AT I O N S
FILLING UP A PARK IN THE MIDDLE OF THE WEEK West Valley City – Picnic at the Promenade
West Valley City, Utah’s second largest city, is in the process of redeveloping their city center, Fairbourne Station, to have a more downtown feel, by building an infrastructure for increased jobs and creating new residential areas. We helped create the new Fairbourne Station branding as well as an overarching brand for the redevelopment efforts in West Valley City. Since the Fairbourne Station groundbreaking in 2011, the City has held numerous grand opening events for each milestone of its redevelopment project to keep the public involved and aware of the progress. We helped the City make each milestone event unique, while still connecting to the overarching vision of Fairbourne Station. The ribbon cutting for the Promenade, a new park in Fairbourne Station, was one such milestone the City wanted to commemorate as the first area completed. We organized a community celebration called Picnic at the Promenade, and invited residents to come and enjoy free food, music and activities including face painting, balloon animals and boat races. The event was promoted with geo-targeted Facebook ads, flyers and posters around the community, invitations to community leaders and half-page advertisements in community papers. RESULTS: Participation at the event was projected to be low—around 100 attendees—due to its midday,
mid-week time and date. However, expectations were far exceeded with over 700 attendees. Media coverage included stories from five news outlets. The Picnic at the Promenade event allowed West Valley City residents to see and experience firsthand what Fairbourne Station is meant to be—a welcoming and friendly community place. Rather than a closed-off ribbon cutting, a public event for a public place reinforced the message that the Promenade is a park for everyone in the community to enjoy.
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P U B L I C R E L AT I O N S
FLU FIGHTER CAMPAIGN RAISES H1N1 AWARENESS TO 89 PERCENT Utah Department of Health – Flu Fighter
The Utah Department of Health (UDOH) came to PPBH for help developing a brand for flu education and to get information out to Utahns about the Pandemic H1N1 and seasonal flus in the most efficient ways possible. With so many sources of information available about the flu, there was potential for information to be fragmented and confusing, and for people to not get the crucial information needed to protect themselves and their families. To meet these needs, PPBH developed the “I’m a Flu Fighter” -themed campaign, which launched in October 2009. The goal of the theme was to create a unique personality and a bandwagon effect to empower Utahns to get motivated and to get involved. The campaign’s messaging and activities centered around three key areas: prevention, vaccination and what to do if you are sick.
FLU FIGHTER WINS “BEST IN SHOW” The Flu Fighter campaign was recognized as “Best in Show,” among other recongnitions, at the Golden Spike Awards hosted by the Utah chapters of Public Relations Society of America and the International Association of Business Communicators—a tremendous accomplishment. The competition specifically recognizes campaigns with research-backed strategies and quantifiable results tied to campaign goals and objectives. Earlier in the year the “Be A Flu Fighter - Vaccination” TV spot earned the nationally recognized silver Telly Award honoring creativity and effectiveness in film and video production.
RESULTS: After only one month into the campaign, the UtahFluFighters.org
website had received extraordinary exposure and provided more than 17,000 unique visitors with the information they needed to become Flu Fighters.
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P U B L I C R E L AT I O N S
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DIGITAL PPBH |
D I G I TA L
BRINGING CLIENTS TO THE NEW AGE OF DIGITAL MARKETING DIGITAL CAPABILITIES
DIGITAL SPECIALTIES
Our interactive and digital department is a full-service media production shop in and of itself. That means that if you want to put something up on the web, we can not only put it there, we can make it look good too. We have developed and perfected methods and strategies for every aspect of interactive and multimedia components. If it’s out there, and it’s legal, we’ve done it. That’s what being full service is all about.
Website Design We will develop the look and feel of the various pages and features on the website. We will work closely with your web development team to ensure the design can be implemented within existing parameters, if any.
Planning and Blueprinting
MAKING YOUR WEBSITE WORK FOR YOU We are firm believers in the influence of the Internet in all facets of life, particularly in advertising. Every business, group and even individuals should have a web presence of some kind. We are a highly skilled team of “techno geeks” who create websites that are not only technologically savvy, but reflect who you are in look, language and personality. Our strategy is initiated with a unique exercise wherein we create a paradigm shift in the purpose and demands on your website. It all starts with this question: “If your website were an employee, would you fire them?” We work closely with you to develop the perfect employee. It is our mission to make that employee the best at their job in your organization.
The blueprint is a detailed outline of the website that shows the navigational structure of every page and asset. We will incorporate your recommendations and any information or feedback you have provided based on the concept or other specific needs.
Programming and Development Our team of online brand engineers will perform their programming magic to bring any design concept to life. If you have a team of in-house programmers, we can assist them in any way needed to ensure that the site represents the best work both our companies have to offer.
Testing and Review We will ensure that everything not only functions properly, but that it meets your objectives and the needs of the end user.
Digital Advertising and Social Media Our highly experienced teams of digital media strategists and interface designers create online campaigns that are not only technologically savvy, but also targeted, engaging and effective.
Video and Motion Graphics Our expert creative team has years of experience making custom videos, interactive media, and 3D animation for disciplines ranging from website enhancement and live event presentations, to deliverable user-controlled media.
Events and Presentations Tools We have produced stunning presentations, collateral pieces, invitations, registration websites, design elements, staging, audio/video support, presenter coaching, media projection systems and onsite media support.
stars.zerofatalitiesnv.com
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D I G I TA L
DRIVING DOWN FATALITIES Don't Drive Stupid Don’t Drive Stupid is a brand created specifically for teenagers, helping them understand the importance of safe driving. This website was created with teens in mind, with parents and instructors as secondary audiences. By giving the site an edgy feel, we got teens excited and engaged in the Don’t Drive Stupid brand.
dontdrivestupid.com
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D I G I TA L
TRACKING EMISSIONS ONE UTAHN AT A TIME TravelWise – Website and Mobile Tracker
To address some of the transportation challenges created by Utah’s unprecedented growth, the Utah Department of Transporation (UDOT) developed TravelWise—a set of strategies that encourage Utahns to use alternatives to driving alone. In order to create awareness about the program, UDOT teamed with PPBH to create several resources to assist people in implementing TravelWise strategies. PPBH created the TravelWise website, TravelWise Tracker and mobile tracker to give a comprehensive resource for information on the program.
A UDOT Program
Trips Saved: 23,491 Miles Saved: 23,491
The website contains details about each of the strategies, tips for implementing them, success stories, fact sheets, videos, information packets and more. A unique and valuable feature on the website is the TravelWise Tracker. The Tracker allows individuals to see how small changes can make a difference. Using the Tracker, an individual can set travel goals and log their daily progress to see how much daily changes have saved in terms of money, emissions and energy.
Emissions Saved: 23,491 Energy Saved: 23,491 Money Saved: 23,491
After people sign up for the TravelWise Tracker on the website, they can use their smartphone or tablet to enter trips and miles they save. The TravelWise Mobile Tracker was designed to make it easy for people to keep track of their savings and view their results when they can’t get to their computer.
travelwise.utah.gov The TravelWise website serves as an information source and as a planning and tracking tool for businessess and individuals.
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The TravelWise Tracker is a mobile website that operates like an app, making it easy for users to track their progess any time, anywhere.
D I G I TA L
CREATING A PROFESSIONAL AND TRUSTWORTHY IDENTITY Ray Quinney & Nebeker – Legal Firm’s Website In an effort to update the branding of their website, Ray Quinney & Nebeker, a legal firm in Salt Lake City, recruited PPBH to give their site a facelift. After conducting a brand audit, it became clear that while the firm had a generally good reputation, they struggled with communicating their capabilities. Their website had an old-fashioned feel that failed to express the brand’s identity and vision. Our strategy involved updating their look to feel professional yet progressive. We wanted the design of the website to reflect the skill level and quality of representation the firm offered its clients. By creating an entirely new design and blueprint, we improved the website’s usability and layout.
RESULTS: Since the launch of the website, Ray Quinney & Nebeker has received
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positive feedback from their clientele regarding its fresh look and user-friendly qualities. In addition, the site won two W3 Awards, including a Gold in the Law & Legal Services category for overall website and a Silver in the Website Features for Structure and Navigation. The W3 awards honor creative excellence on the web and are sanctioned by the International Academy of Visual Arts.
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PUBLIC INVOLVEMENT
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P U B L I C I N V O LV E M E N T
A PUBLIC INVOLVEMENT FIRM THAT MEANINGFULLY ENGAGES YOUR STAKEHOLDERS PUBLIC INVOLVEMENT CAPABILITIES
PUBLIC INVOLVEMENT SPECIALTIES
We have developed a knack for helping public agencies involve, educate and persuade their stakeholders. PPBH has developed its Public Involvement (PI) department in response to our clients’ needs for more interpersonal, two-way communication with their constituents. PI isn’t just about putting a message out there. It’s about listening and responding to how people react to messages. And then doing something about it. We have the skillset and experience to make savvy decisions guided by stakeholder input. We communicate with stakeholders in context of what matters to them and plan specific ways to meet their needs.
Public Outreach
PPBH has in-depth experience communicating for high-profile public projects such as UDOT’s I-15 CORE, Mountain View Corridor and Legacy Parkway project, as well as work for West Valley City, TravelWise and City Creek Center. We are distinctive in the local PI industry as the only firm backed by in-house, full-service advertising, public relations and digital departments.
Even the best ideas and process upgrades are only as viable as the explanation that accompanies them. As communicators, we understand a myriad of audiences, both internal and external, and the messages that will best connect with them.
Government and Legislative Relations There’s an art to dealing with government and legislative groups and it all starts with sound strategic development. From there we expertly utilize everything from public meetings and briefings, to coordination meetings, presentations, VIP events, fact sheets and information kits. We also have experience in supporting lobbyists.
Facilitation and Mediation When facilitating a meeting, certain personality types are found in most every group. If conflict arises, it’s critical to understand what psychological and substantial needs people have. These processes and patterns are as important to successful outcomes as the principles of communication planning.
Community Event Planning PPBH has the team, knowledge and experience to create and execute memorable events for every occasion and project. Our goal is not just to make a splash, but to make an impact.
Crisis Communication Planning and Training Whether it’s a labor strike, litigation, a workplace accident or an act of nature, we have the experience to guide clients through the unexpected. We help create proactive emergency communication plans and train teams to communicate effectively through resolution of the crisis.
Writing Our talented writers convey your key messages in a format that is understandable and appropriate to the audience. PPBH prepares media materials, information kits, reports, issue papers, case studies, speeches, talking points, letters, website copy, brochures and more.
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P U B L I C I N V O LV E M E N T
A COMMUNICATION EFFORT TO MATCH UDOT’S LARGEST PROJECT EVER Utah Department of Transportation – I-15 CORE In 2010, Utah began construction on the $1.725 billion I-15 Corridor Expansion (I-15 CORE) project to restore and expand 24 miles of I-15 through Utah County. UDOT assembled a team of public engagement professionals to handle the day-to-day communications needs of the project. At the helm of the team was PPBH, which led the strategic planning and direction, formed the communication team and staffed the project with a director of communications, a community relations manager and a public involvement manager. PPBH’s graphic design, web and public engagement staff supported the team. PPBH ensured that the messaging was consistent across the board and that all professionals involved functioned cohesively.
INNOVATIVE DESIGNS OPTIMIZE MOBILITY When planning projects, UDOT designers and consultants identify the best innovative solutions for the specific needs of the community, constraints of geography and demands of traffic for the best value. PPBH has helped UDOT craft and deliver effective messages to its stakeholders about these innovative solutions and how they function: Diverging Diamond Interchange (DDI) DDIs, such as those in Lehi, American Fork and at SR-201 and Bangerter Highway, improve safety and mobility while reducing the length and cost of construction. Utah was the second state in the country to build a DDI. Flex Lanes Flex Lanes on 5400 South in Taylorsville opened in late October 2012. The Flex Lanes accommodate heavy directional traffic by alternating the direction of the lanes during peak hours of the day, significantly decreasing traffic delay with minimal construction costs. ThrU-Turn Intersection (TTI) By eliminating all left turns at the intersection, the number and severity of crashes are greatly reduced. Motorists travel through the intersection, make a signalized U-turn and come back to the intersection, where they turn right. Express Lanes I-15 Express Lanes are designated for carpoolers, Express Pass holders and low emission or clean fuel vehicles, but the lanes benefit all drivers by reducing the number of cars on the road and optimizing lane use. Utah has the longest continuous stretch of carpool lanes in the country with 62 miles. Continuous Flow Intersection (CFI) CFIs separate the left-turn movement from the other movements at the intersection, reducing congestion and delays and improving safety. UDOT currently has nine CFIs in operation.
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RESULTS: The I-15 CORE communications effort was among the
largest and most successful undertaken by UDOT. The PPBH-led CORE Communications Team accomplished the following impressive outcomes: • 94 percent of Utah County drivers believe that I-15 CORE was worth the investment • 86 percent reported they received all the project information they wanted and needed • 317,000 project website visits, with 633,000 page views • 1,200 online and 500 print news stories • 1,400 weekly email updates sent to 4,400 contacts
P U B L I C I N V O LV E M E N T
STREAMLINING RIGHT OF WAY COMMUNICATIONS Utah Department of Transportation – 5400 South Widening UDOT concluded the 5400 South widening project’s environmental process with a list of 38 potential residential relocations, seven potential business relocations, 23 potential partial property acquisitions and 37 potential easements needed. PPBH knew from our research and experience during the environmetal study phase that locals preferred to receive information face-to-face and that they wanted to know when and how they would be affected at the earliest possible opportunity. PPBH suggested that UDOT take a more in-depth approach to right of way (ROW) notification and education, as it would set the stage for all construction communication. Our public involvement team worked closely with ROW experts from the start. First, UDOT sent out a postcard to affected residents and businesses with times that the project team would be canvassing so they could make sure they were available. Next, PPBH worked with ROW experts and other major players from the project team to canvass the first two rows of homes and businesses adjacent to 5400 South to let them know how they would likely be affected. The team made appointments with those not available at the designated times. Before each design phase milestone or meeting, PPBH held training with the project team to prepare and ensure that all groups were communicating a consistent message. These trainings included discussing possible questions each discipline believed would be asked.
BIG CHANGES COMING SOON
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We’re bringing big changes to 5400 South that will benefit pedestrians, drivers and surrounding communities. Keep reading to find out about the changes and benefits we’re working on. CONCRETE SIDEWALK 4’-10’
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Raised medians from the 5400 South/4015 West intersection to Kearns Junior High, the Post Office and Zions Bank will improve safety by requiring drivers to make a u-turn at the protected, signalized u-turn areas and take a right turn into their desired location rather than search for a gap during high-traffic times.
RAISED MEDIANS The new crosswalk by the fire station will improve pedestrian safety by providing another central and protected area for pedestrians to cross 5400 South. It will also provide signals to warn pedestrians and drivers when fire trucks are crossing
NEW CROSSWALK Upgrading and coordinating the signal timing of four new signalized intersection four existing signalized intersections will improve overall traffic flow along 5400 South and 4015 West.
UPGRADED SIGNAL TIMING
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To improve traffic flow on 5400 South, the project is adding two lanes. As 5400 South connects with many north-south corridors like S.R. 111, the Mountain View Corridor, Bangerter Highway and I-15, widening is necessary to accommodate current and projected 2040 traffic.
To improve safety along 5400 South, the project is adding three-foot shoulders that will provide a buffer between pedestrians, bicyclists and vehicles. The shoulders are also intended to provide an area for bicyclists to safely ride along 5400 South in a “Share the Road” situation.
IMPROVED DRAINAGE SYSTEM
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ADDED LIGHTS
To improve driver safety during wet weather, the project is adding new storm drains and two detention basins.
To improve safety for pedestrians and the look of 5400 South, the project is widening the sidewalks on the project from four feet to six-to-ten feet depending on the area. This will bring the sidewalks up to UDOT and Americans with Disabilities Act (ADA) standards.
To improve the look of 5400 South and the walking experience for pedestrians, the project will plant trees along 5400 South.
To improve the look of the area and visibility for pedestrians, the project is installing lamp posts along 5400 South.
CONSTRUCTION TIMELINE
RESULTS: Due to the ROW communication efforts, the team received feedback from affected stakeholders that the process was MARCH-DEC 2012:
Complete construction on 4015 West from 5540 South to Sams Boulevard
smooth and fair. The communication efforts also contributed to a process that did not hold up an already tightly-scheduled project. The ROW team was able to find improved situations for many property owners and tenants, with only two properties going to condemnation and only two business relocations. Make ThrU-Turn Intersection (TTI) operational
SPRING 2013
Photo
Complete construction on 5400 South from 4015 West to Northwest Avenue
Complete minor widening, sidewalk, curb, gutter and utility relocations on 5400 South from Northwest Ave. to 4800 West Complete minor widening, sidewalk, curb, gutter and the High-T intersection from Bangerter Highway to 4015 West Place a surface seal on the entire project roadway
STAY CONNECTED WITH THE 5400 SOUTH PROJECT
PPBH | 25 Project Maps And Information Local Business Map And Coupons ThrU-Turn Intersection Facts
Phone:
855-540-0740 (English/Español)
Email:
5400south@utah.gov
Web:
udot.utah.gov/5400south
P U B L I C I N V O LV E M E N T
INVOLVING PARENTS AT A PIVOTAL POINT Don’t Drive Stupid – Parent Night Program Alongside our advertising campaigns for Zero Fatalities, PPBH wanted to make an even bigger impact on driving fatalities in Utah. We created the Don’t Drive Stupid Parent Program that reaches out to parents and encourages them to be involved with their teen driver. The program’s goal involves educating parents about the graduated driver license laws and reinforcing their responsibility as a parent of a teen driver. Studies show that teens who have involved parents are twice as likely to buckle up, 70 percent less likely to drink and drive, half as likely to speed and 30 percent less likely to drive while using their phone. Our Zero Fatalities team makes frequent visits to high schools across Utah to teach students and parents alike about the dangers of driving. Here are just a few of the reactions we have received from the program: “I want to be a better driver and example.” “This was great! More people need to see it.” “It was real, makes you think and want to take responsibility. Great presentation!” “Very informative. It teaches both parents and teens.”
RESULTS: Following the initial pilot program, the objective of getting
schools onboard was exceeded by 200 percent. Additionally, because the Utah Department of Education saw the value of the program, the drivers ed curriculum has been revised so that beginning in 2013 parents will be required to attend one of the education nights for their teen to be eligible to earn a passing grade. Most importantly, comparing GDL pre- and post-test results, before the presentation, 70 percent of parents failed the test. Following the parent night, more than 90 percent passed.
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P U B L I C I N V O LV E M E N T
TURNING LIMITATIONS INTO OPPORTUNITIES UCAIR – A New Era in Clean Air for Utah WEDNESDAY, JUNE 12, 2013
THE SALT LAKE TRIBUNE
Guv hands keys to nonprofit to drive air-quality improvements
UCAIR began as Governor Gary Herbert’s initiative to address air quality issues in Utah. Now the vision has evolved from a primarily government based organization to a diverse, non-profit partnership created to make it easier for individuals, businesses and communities to make changes to improve Utah’s air.
By JUDY FAHYS The Salt Lake Tribune
With PPBH’s wide expertise in communicating air quality issues to the public, we were enlisted to help with the transition from government initiative to non-profit entity and to be the ongoing communications team for the organization.
West Valley City » Gov. Gary Herbert formally spun off the state’s air-quality improvement campaign Tuesday into an independent, nonprofit organization. His year-old Utah Clean Air Partnership (UCAIR) will harness the best practices of business, industry, government and other nonprofits to drive innovation and educate people about what they can do to improve Utah’s sometimes “gunky” air, the governor said. “We all have an opportunity,” said Herbert at a news conference at Fairbourne Station Plaza, flanked by elementary school students who’d chipped in air-sparing ideas. “We all have a responsibility to do better.” The governor introduced the nonprofit’s new executive director, Shawni McAllister. He also presented the group’s executive board, which includes representatives from
PPBH helped UCAIR make a smooth transition by first establishing a communications plan to determine its mission and goals. The plan also outlines UCAIR’s grants and loans program that seeks to provide funding to help individuals, businesses and organizations reduce emissions. PPBH redesigned the website, arranged meetings with different air quality advocate groups and organized an official press event to announce UCAIR’s new position in the air quality committee as a nonprofit organization.
(Paul Fraughton | The Salt Lake Tribune) As he walks toward the Fairbourne Station Plaza in West Valley City for a UCAIR event Gov. Gary Herbert is framed by children’s art showing examples of what can be done for clean air. Tuesday, June 11, 2013
Kennecott Utah Copper, the Wasatch Front Regional Council, the University of Utah, the Uintah County Economic Development office, the Utah Department of Environmental Quality, Breathe Utah and the Utah Clean Cities Coalition, along with his environmental adviser and deputy chief of staff. The announcement took place on the plaza outside West Valley City Hall, with TRAX trains coming and going on one side and transit
buses hustling in and out on the other. A tent held students from Logan, Vernal, West Valley, Santa Clara and a University of Utah camp who’d colored fliers advising people to bike instead of drive, avoid idling and plant trees. But the organization intends a more sophisticated message as its projects gather steam. It has already beefed up its Web page to include measures to help clean up the air at home, at work and in the community.
Soon, it expects to be offering grants and loans for voluntary projects that help people pollute less, share innovative programs and perhaps even develop promising clean-air technologies. Rob Paine, a pulmonologist and member of the Utah Air Quality Board, is spearheading that program. He hopes the partnership will be able to show soon that it can make a measurable difference. “Together,” said McAllister, “we can and will make a difference.”
ucair.org
RESULTS: UCAIR has received strong support from the public and more than a dozen partners. As part of the public event,
PPBH worked with 155 elementary students who drew artwork representing what they felt they could do for clean air. The art was showcased at the event and several students attended the event. There were over 200 event attendees, including other prominent air quality partners. All of Utah’s major TV networks and two daily newspapers covered the event.
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READY TO START WORKING? We’re eager to meet with you to see how we can specialize our disciplines according to your organization’s needs.
GIVE US A CALL AND LET’S GET TO WORK. CHUCK PENNA | cpenna@ppbh.com | 801.209.8803