Quebec Ad Flyers www.macirculaire.com
From the initiative of the REQ to the offensive of Canada Post, Ad flyers are controversial in Montreal In Quebec and more particularly in Montreal, the topic of the flyers has taken a new dimension, as there is now a concrete controversy between the post offices of Canada and “regroupement des éco-quartiers” (REQ) about the millions of flyers invading the houses of Montreal and Quebec In early 2012, REQ took offered a « No flyers» sticker to get in their offices or to print, to be applicable on mailboxes or doors to unsubscribe from these services of distribution of flyers and directories of any kind. However Canada Post on its side hasn't sit, but led a campaign aiming to convince the citizens to remove this sticker from their mailboxes, to avoid missing municipal and communal notices, as well as discounts from local companies. «We would like to allow people to receive easily this important mail that includes information and offers that would be beneficial for you and your family», says a letter from Postes Canada addressed to these houses. According to REQ, Post Canada 's campaign is « in total contradiction with all the local, regional and national initiatives established for more than 15 years to develop a better management of the waste and the responsible usage of our natural resources ». According to the press, this is an excellent topic, with an article entitled « No flyers, it's my choice ». The extract is as follows: « A notice from Postes Canada is being distributed since a few weeks in order to convince people to remove their warnings for not receiving flyers, to be able to distribute advertisements of all kinds to citizens. This new notice deeply irritated Jacques Tremblay who sees it as an attack to his choices of life and a use of personal information on Postes Canada customers . » Therefore citizens might be held hostages between their intimate convictions and the material interests behind this practice. In any case, we must react! Paper flyers, a scourge in numbers: Indeed, the REQ concerns for the environment of Montreal and Quebec find a justification in the significant statistics showing both environmental and financial damages, since more than 60 million flyers are printed and distributed per year in
nearly 3 million houses, or 11000 tons of paper to recover, which would cost about one million Canadian dollars to Montreal taxpayers. The Montreal Regional Environment Council affirms that the equivalent of half of the forest of the Mont-Royal park is cut down every week to produce the 900 000 advertising bags distributed to the citizens of the city of Montreal. About 43 000 trees are required to produce the advertisements. The 3R method REQ general manager Nicolas Montpetit is very clear about this: « The reduction of garbage must be done via the 3 R : reduction, reuse and recycling. Reduction is the most important of these 3 R». Then start by applying the “No flyer” sticker to stop receiving unwanted advertisements. This is in accordance with the right of the citizens to be free to receive or not any kinds of advertisements granted by the city of Montreal through the law on the distribution of advertising articles in 1996. » Therefore, the first step in the right direction is to reduce the printings. Online flyers: practical solution ! Are you interested by Quebec Ad flyers? For about 5 years, websites like supermarche.ca and Macirculaire have been offering online flyers, allowing to create a free account and to make a list of grocery stores, drugstores and favorites stores. In terms of ergonomics, these websites are similar, and even better for new members who enjoy a more convivial design. Source of article: http://www.macirculaire.com/flyer/blog/advertising-flyers-controversial-montreal