Degree Project with Bosch

GRADUATION PROJECT Two Wheeler Project Sponsor : Robert Bosch Engineering and Business Solutions (RBEI/ENM-UX) Volume : 1 of 1

STUDENT : PRABHAV JAIN PROGRAMME : MASTER OF DESIGN GUIDE : DIVYA DAVE

2015 INDUSTRIAL DESIGN | PRODUCT DESIGN

National Institute of Design Ahmedabad

Graduation Project

Copyright Š2014-2015 Student document publication meant for private circulation only.

All rights reserved.

Master of Design (M.Des.), Product Design, 2012-2015 National institute of Design, Ahmedabad, India.

No part of this document will be reproduced or transmitted in any form or by any means including photocopying, xerography, photography and videography recording without written permission from the publisher, Prabhav Jain and National Institute of Design.

All illustrations and photographs in this document are Copyright Š2014-2015 by respective people/organizations.

Edited and designed byName: Prabhav Jain Email: prabhavjain01@yahoo.com, prabhav_j@nid.edu Processed atNational Institute of Design (NID) Paldi, Ahmedabad-380007 Gujrat, India www.nid.edu Printed in Ahmedabad, India.

March 2015

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Preface The end of the students’ academic tenure at the National Institute of Design is marked by the culmination of a substantial investigation in the field of design on a topic closely allied to their discipline of study. It is through the Degree project and subsequent documentation on the same that this investigation takes place.

The Graduation Project is an opportunity for students to demonstrate their expertise as independent practitioners of design. This project is done with an academic rigor incorporating systematic inquiry and informed design decisions. The phrase ‘systematic inquiry’ implies the presence of a structure and method by which the student must carry out his/her project.

It exposes a student to real life professional situation, where he/she has to work within an organization, within the constraints and limitations provided to them.

They are supposed to understand the company’s goals, objectives and design principles and provide a practical innovative solution within the given constraints, time and economic viability. The project is expected to be of four to six months in duration.

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A student undertaking the graduation project with an organization gains real life experience and understands his/her role as a designer, which goes beyond design and also encompasses time management, people skills, communication skills and effective handling of project and pitching one’s design ideas to conserved people within an organization.

The Graduation Project reflects the thought leadership manifested through creativity and innovation. The project leads to new knowledge creation and aligns with a broader objective of the institute. The graduation project reflects the student’s ability to: • Apply his/her learning to current practices in the process of creating new forms of products, processes, services, and systems.

• Analyze and refine his/her ideas in an iterative manner on the basis of critique.

• Evaluate/reflect upon the creative processes he/she has followed.

While the last point above represents a higher order of inquiry usually expected in research, its significance in design cannot be understated if the designer is also to be viewed as a ‘reflective practitioner’. The Degree project reflects the students’ competence to excel in their chosen profession. This project orients the students to the needs and demands of the industry; it also helps students to make an informed decision about which career path they would like to follow upon graduation and helps them understand their strengths and weakness before entering the design industry.

This Graduation Project was sponsored by Robert Bosch Engineering and Business Solutions Ltd, in their User Experience Design Studio based in the city of Bangalore, India. The Degree Project and the Internship extended for a period of 6.5 Months from March, 2014 to October 2014. Post the internship two months were spent on documentation of the project

VII

Praveen Nahar

Rupesh Vyas

Shahina Khanna

Swati Sharma

Divya Dave

Pradeep Joseph

Utpala Wandhare

Rahul Patil

Kartika Malpani

Easterson Solomon Francis

Sonia Jaidev

My Parents

Acknowledgment This Internship opportunity I had with Robert Bosch User Experience Design Studio, Bangalore was an enriching learning experience. Therefore, I consider myself really lucky to be a part of the Bosch family. I am also grateful for having a chance to meet so many wonderful people and professionals who led me though this internship period.

Bearing in mind previous I would like to express my deepest gratitude of Pradeep Joseph, Director of the User Experience Studio at Bosch for guiding me and allowing me to carry out my graduation project at the UX Studio.

I would like to specially thank Utpala Wandhare, Easterson Solomon Francis, Shahina Khanna and Shrvan Arvind who were a part of my design team at Bosch. I would also like to thank Sonia Jaidev, Nachiketa Charkhwal, Devika Singh, Rajaram Shetty, Swati Sharma, Somaditya Banerjee, Shruti Agarwal and the entire design team at Bosch UX Design Studio, Bangalore for their help, support and feedback during my tenure at the UX Studio.

I would like to express my gratitude to my project guide, Ms. Divya Dave, for her support, patience and encouragement throughout my project term.

I extend my gratitude to National Institute of Design for giving me this opportunity. I also want to thank Mr.Rupesh Vyas and Mr. Praveen Nahar for their feedback and all the other people at NID who helped in many ways to finish this project.

I also acknowledge with deep sense of reverence, my gratitude towards my parents and my family, who have always supported me morally as well as economically.

At last but not least gratitude goes to all my friends who directly or indirectly helped me to complete this project report.

Any omission in this brief acknowledgement does not mean lack of gratitude.

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Contents CHAPTER: 1 INTRODUCTION

CHAPTER: 4.1 MAJOR RESEARCH FINDINGS & INSIGHTS

Preface..................................................................................................... VII Timeline.................................................................................................... 01 About NID................................................................................................. 03 About Bosch............................................................................................. 05 History of Bosch........................................................................................ 07 About the User Experience Studio............................................................... 09 Introduction to the Project ....................................................................... 11

Major Research Findings & Insights............................................................ 56 All In One.................................................................................................. 57 Only 100................................................................................................... 58 Utility Matters............................................................................................. 59 Second Hand Value..................................................................................... 60 Bike Know-How......................................................................................... 61 Self-Perception........................................................................................... 62 Aspiration................................................................................................. 63 Emotional Bond........................................................................................ 64 Brand Conscious........................................................................................ 65 Professional Needs..................................................................................... 66 Societal Influence...................................................................................... 67 Popular Culture.......................................................................................... 68 Gifting Culture........................................................................................... 69 Full Tank System........................................................................................ 70 Local Superstitions..................................................................................... 71 Social Networking..................................................................................... 72 Safety and Security.................................................................................... 73

CHAPTER: 2 DESIGN PROCESS Design Process.......................................................................................... 14

CHAPTER: 3.0 RESEARCH Preface to Reserch.................................................................................... 18 User research kit........................................................................................ 19 User Sample Selection................................................................................. 20 Respondent Details.................................................................................... 21 SEC Data Chart ........................................................................................ 22 India and Multiplicity.................................................................................. 23 From the Field........................................................................................... 24 User Sample Interview................................................................................ 25

CHAPTER: 4 RESEARCH ANALYSIS Analysing Information............................................................................... 36 User Group: 1........................................................................................... 38 User Traits: User Group 1 (SEC: A).............................................................. 40 User Group: 2........................................................................................... 42 User Traits: User Group 2 (SEC: B&C).......................................................... 44 User Group: 3........................................................................................... 46 User Traits: User Group 3 (SEC: D&E).......................................................... 48 User Group: 4........................................................................................... 50 User Traits: User Group 4 (Women)............................................................ 52

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CHAPTER: 4.2 DESIGN DIRECTIONS Design Directions....................................................................................... 77 Design Direction 1..................................................................................... 78 Design Direction 2..................................................................................... 79 Design Direction 3..................................................................................... 80 Design Direction 4..................................................................................... 81 Design Direction 5..................................................................................... 82 Design Direction 6..................................................................................... 83 Design Direction 7..................................................................................... 84 Design Direction 8..................................................................................... 85 Design Direction 9..................................................................................... 86

X

CHAPTER: 5 IDEATION & CONCEPTUALIZATION Ideation.................................................................................................... 90 Concepts Selected..................................................................................... 96 Redefined Brief......................................................................................... 98 Market Study............................................................................................. 99 Top Selling Two wheelers in India................................................................ 100 User segment Study................................................................................... 101

CHAPTER: 6 SOLUTION About the device....................................................................................... 104 Safety Parameters...................................................................................... 106 Ergonomics............................................................................................... 107

CHAPTER: 6.1 INDUSTRIAL DESIGN Design Language....................................................................................... 113 Form Explorations...................................................................................... 114 3D Form Explorations................................................................................ 125 Thermocol Form Explorations.................................................................... 126 Design Development................................................................................. 128 Positioning of the Units.............................................................................. 129 Mounting of the Device............................................................................ 130 Exploded View.......................................................................................... 132 Specs........................................................................................................ 134 Colour Explorations................................................................................... 136

CHAPTER: 6.2 INTERACTION DESIGN List of features in the device....................................................................... 142 Information Architecture........................................................................... 143

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Features : 1. Tyre Health Monitor............................................................................... 144 2. Maintenance Log.................................................................................. 147 3. Parking Assistant..................................................................................... 150 4. Connected Cluster................................................................................. 156 5. Weather................................................................................................ 161 6. Camera................................................................................................. 164 7. Crash Detector....................................................................................... 168 8. Music Player........................................................................................... 170 9. Compass............................................................................................... 173 10. Phone.................................................................................................. 174 11. Time................................................................................................... 177 12. Radio.................................................................................................. 179 13. Diagnostic Check................................................................................. 181 14. Locator................................................................................................. 183 15. Fuel Manager...................................................................................... 186 16. Locate (GPS)........................................................................................ 190 17. Primary Pages...................................................................................... 192

CHAPTER: 6.3 VISUAL DESIGN Preface to Visual Design............................................................................. 195 UI Market Study and Inspiration................................................................. 196 UI Colour................................................................................................... 198 UI Typography............................................................................................. 200 Final UI..................................................................................................... 202

CHAPTER: 7 CONCLUSION Final Solution............................................................................................. 208 Prototype.................................................................................................. 211 Conclusion................................................................................................ 213 References................................................................................................ 214 Bibliography.............................................................................................. 220 Appendix.................................................................................................. 225

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Chapter:1 Introduction Preface Timeline About NID About Bosch History of Bosch About the User Experience Studio Introduction to the Project

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XIII

Timeline PHASE 1 (Research) Research

PHASE 2 (Design)

Primary Research, Secondary Research, Research Consolidation Discussion

Guide Visit

Ideation & Conceptualisation

Conceptualisation

Discussion

Guide Visit

Final Design, Detailing and Prototyping

Design Realization

Discussion

Guide Visit

Documentation & Compilation

Documentation 1

2

3

4

5

6

7 1 Month

OVERALL TIMELINE Generally all the projects follow a time schedule.

It helps to segregate time according to the weightage of work.

The overall timeline was plotted with reference to the activities that were undertaken during the course of this project. Every phase of the timeline was subdivided into detailed section, which I tried my best to abide by.

The internship duration at Bosch was for roughly 6 months (21 April, 2014 31 October,2014) which was followed by documentation & design detailing.

Each guide visit was of 1 week duration.

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XIV

Proposal Creation

Brief, Objectives, Brainstorming etc.

Planning research, Making questionnaires etc.

Project Planning

Online research, primary Information consolidation etc.

Contextual Research

Detailed interviews, Home visits, Shadowing etc.

User Surveys

Market study

Market Study

Research Insights, Trends, Design directions

Research Analysis

Discussion

Guide Visit 1

2

3

4

5

RESERCH TIMELINE

6

7

8

9

10

11

12

13 1 Week

The overall timeline was further sub-divided into different phases. This project was largely research driven, so this was one of the most important phases in the entire project. There is no end to the amount of research that anyone can indulge into, but I had to set a boundary for myself to meet the internship time duration.

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Fig.1.

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About NID The National Institute of Design (NID) is internationally acclaimed as one of the foremost multi-disciplinary institutions in the field of design education and research.

The Business Week, USA has listed NID as one of the top 25 European & Asian programmes in the world. The institute functions as an autonomous body under the department of Industrial Policy & Promotion, Ministry of Commerce & Industry, and Government of India.

NID is recognized by the Dept. of Scientific & Industrial Research (DSIR) under Ministry of Science & Technology, Government of India, as a scientific and industrial design research organization. National Institute of Design is India’s first design institute and it has recently been declared ‘Institution of National Importance’ by the Act of Parliament, by virtue of the National Institute of Design Act. NID has been a pioneer in industrial design education after Bauhaus and Ulm in Germany and is known for its pursuit of design excellence to make Designed in India, Made for the World a reality. NID's graduates have made a mark in key sectors of commerce, industry and social development by taking role of catalysts and through thought leadership. National Institute of Design offers professional degree programmes at Bachelors and Masters level with five faculty streams and 20 diverse design domains, across its three campus located in Ahmedabad, Gandhinagar and Bangalore respectively.

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The courses offered are : MAIN CAMPUS, AHMEDABAD •Product Design •Furniture Design •Ceramic & Glass Design •Graphic Design •Animation Film Design •Film & Video Communication •Exhibition(Spatial) Design •Textile Design PG CAMPUS, GANDHINAGAR •Transportation & Automobile Design •Toy & Game Design •Photography Design •Apparel Design •Lifestyle Accessory Design •New Media Design •Strategic Design Management R&D CAMPUS, BENGALURU •Information Design •Interaction Design •Design for Retail Experience •Universal Design •Digital Game Design

ABOUT PRODUCT DESIGN Products are part of immediate surroundings, our living spaces and our culture. Product design is the creation of objects of utilitarian value to people. Products function as part of larger systems, and the product designer’s role is constantly growing as she/her understands the larger implications of products, and the relationships with users.

The Product Design Programme at NID is a rigorous programme.

It ensures students are well-versed with all aspects of design, and their understanding of design basics is thorough. The Foundation Programme includes courses such as Colour, Form, Geometry, Design Concepts and Concerns, Environmental Perception, and many more inputs including field trips. After the Foundation Programme students join different disciplines based on their choice, aptitude, and Grade Point Average.

The Product Design involves an understanding of materials, processes, ergonomics, human behaviour and systems. Both conceptual thinking, and workshop and computer skills are essential for the product designer. Students work in a variety of individual and group projects, ranging from the very basic to the technically complex. Today product designers need to be increasingly aware of technological advancements, and the social and ecological impact of their work. A wide range of inputs including History of Design, Systems Thinking and Form Exercises are essential in the product designer’s education.

Students of Product Design work in sectors such as consumer appliances, healthcare, transport, retail and packaging.

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Fig.2.

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About Bosch Robert Bosch GmbH or Bosch, is a German multinational engineering and electronics company headquartered in Gerlingen, near Stuttgart, Germany. It is the world’s largest supplier of automotive components measured by 2011 revenues. The company was founded by Robert Bosch in Stuttgart in 1886.

Bosch’s core products are automotive components (including brakes, controls, electrical drives, electronics, fuel systems, generators, starter motors and steering systems), industrial products (including drives and controls, packaging technology and consumer goods) and building products (including household appliances, power tools, security systems and thermotechnology).

Bosch has more than 350 subsidiaries across over 60 countries and its products are sold in around 150 countries. Bosch employs around 306,000 people and had revenues of approximately €52.5 billion in 2012.

In 2012 it invested around €4.8 billion in research and development and applied for around 4,800 patents worldwide. In 2009 Bosch was the leader in terms of numbers of patents at the German Patent and Trade Mark Office (GPTO) with 3,213 patents.

Robert Bosch GmbH is privately owned, and 92% of its share capital is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH. The Bosch logo represents a simple magneto armature and casing, one of the company’s first products Bosch finds its presence in various products and services, which can be further categorized into :

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Mobility • Bosch Service • Auto parts and accessories • Automotive technology • Workshop world • eMobility Solutions • eBike Systems At home • Power tools for DIY enthusiasts • Garden tools • Household appliances • Heating and hot water • Telecare and Telehealth • Industry and Trade Communication Center • Power tools for professionals • Sensors (MEMS) for Consumer Electronics • Security systems • Packaging technology • Solar inverters Software Solutions • Business Rules Management • Business Process Management • Industry Solutions Bosch Solutions • Solutions for airport facilities • Solutions for the automotive industry • Solutions for entertainment facilities • Solutions for hotel facilities • Solutions for theaters • Solutions for railways and train station facilities • Solutions for mining facilities

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Mobility

Power Tools

Prabhav Jain, Graduation Project 2015 Software Solutions

Bosch Solutions

Home Appliances

Fig.3.

2 Wheelers Solutions

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History of Bosch 1886- Robert Bosch opens in Stuttgart

1932- Car radio and Bosch hammer drill

1989- Vehicle navigation system: TravelPilot IDS

1897- Magneto ignition for automobiles

1933- Bosch refrigerator

1993- ParkPilot parking aid

1898- First Bosch office outside Germany in Britain

1936- Car heating system

1995- Electronic stability program

1902- First high-voltage magneto ignition system

1951- Gasoline-injection systems for cars

1997- High-pressure diesel injection system

1905- First Bosch manufacturing plant outside Germany is opened in Paris

1953- Bosch hydraulic appliances

2001- Pre crash sensors

1958- Variode, first semiconductor for passenger car

2000- Bosch Rexroth AG

1959- Alternator for commercial vehicles

2003- Acquisition of Buderus AG in Wetzlar

1967- Jetronic electronic gasoline injection system

2004- Metering system “Denoxtronic� for exhaust gas

1974- Traffic information system ARI

2005- Driver assistant system Night Vision

1976- Lambda sensors

2007- Start/Stop System

1978- ABS, the electronically controlled antilock braking system

2008- Parking assistant

1909- Lubrication pump (oiler) 1913- Bosch automotive lighting system 1914- Starter Motors 1921- Bosch Service opens in Hamburg/Electrical horn 1923- Bosch bell: tire pressure sensor 1926- Windshield wipers

2007- Health Hero Network in Palo Alto, California 1927- Pneumatic power brakes for vehicles

1979- Motronic: L-Jetronic and fully electronic ignition systems in a single control unit

2010- Predictive emergency braking system

1980- Electronic airbag control

2011- Production of eBike drives

1928- Direction indicator 1930- Fog lights 1986- TCS traction control/ Electronic Diesel Control

Fig.3.1.

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Prabhav Jain, Graduation Project 2015

Fig.4.

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About the User Experience Studio Robert Bosch Engineering and Business Solutions Limited (RBEI) inaugurated the Bosch - User Experience (UX) Studio at Bangalore on January 23, 2013.

The UX team brings about a wealth of experience in the fields of user research, industrial design, interaction design, visual design and prototyping skills to meet the demands of creating outstanding solutions for customers, from diverse domains across geographies.

The highly evolved developed design techniques and the state of the art tools provide the edge to user centered design process that is followed at the studio. User Experience at Robert Bosch GmbH (C/UX) as its called within the company- is established as an internal Bosch innovation and user-centered design department .With its design thinking approach it helps all divisions, business units and subsidiaries within the worldwide Bosch organization to create revolutionary user experiences or develop improved offerings for existing segments.Bosch UX Studio Bangalore is Bosch’s one of the four User Experience Design facilities located worldwide, in Leonberg/ Stuttgart (Germany), Shanghai (China), Palo Alto (USA) and Bangalore (India).

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The studio works around a variety of projects on creating and improving products, services, systems, and experiences, as well as identifying new ways to grow.

The Bosch User Experience Studio at Bangalore is the fourth global facility at Bosch and will be equipped to aid innovation as well as improve mainstream industrial products, interactive software and develop prototypes by iterative consideration of usability, desirability, feasibility and viability.

The Bosch User Experience Studio is focused on bringing products as close as possible to the customer’s requirement, through exceptional product experience and quality.

The working environment in the studio is motivating and inspiring. The projects are carried out with small teams following a fixed schedule and process. Studio is a close-knit family compromising of 25 - 30 talented designers. Along with all the work, working in the studio is a lot of fun. Team outings, birthday / farewell celebrations, coffee breaks and interactive sessions on Fridays are a few activities that happens in the studio.

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Graduation Project 2015 Fig.5. Prabhav ProjectJain, room in the Design Studio

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Introduction to the Project The Project came to Bosch User experience studio internally within the company from the GS team. The team wanted user-centered development effort in the area of 2 wheelers, especially in emerging market of India. The goal of the project was to understand the users and delve in understanding the intrinsic and extrinsic value that 2 wheelers hold. The 2 wheeler market in India is different from other countries as the society perceives and adopts 2 wheelers differently.

The 2 Wheeler Commuter segment especially in India is big in volume and is increasing rapidly. As the demand is increasing so is the demand for better technology. In order to cater to this demand And to take advantage of the increasing needs, it was essential to understand the users and provide solutions which would create an outstanding user experience and work as a game changer in this market.

The UX team achieved this goal by conducting extensive research where the field work consisted of meeting and interviewing end users and finally connecting the dots in the entire ecosystem by analyzing user behavior, value chain, hidden needs etc. The study was conducted by applying largely qualitative methodologies. The user research was conducted throughout India.

The study resulted in providing key areas of improvement, innovation and insights that can be developed further to provide viable solutions. Multiple design concepts and solutions were explored and developed in form of sketches/wireframes and low fidelity mockups depending upon the outcome.

The project was largely research driven and consolidated research along with design directions were presented to the client. Out of the multiple solutions/concepts that were presented to the client, one of them was developed by me for my academic requirements.

Key Objective of the project was to : Explore and understand the latent needs of the 2wheeler riders to innovate deploy advanced technologies and value added services with a rich user experience, which helps Bosch to elevate its market position.

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Chapter: 2 Design Process Design Process

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Design Process Double diamond design process was followed during this project. The project process has 2 sub-divisions for research phase and design phase respectively. These phases are explained further ahead.

PHASE 2 (Design)

PHASE 1 (Research)

0 1 1

2

3

4

5

4 2 3

Discover : Behavior led qualitative research

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Define : Creative workshops and idea generation

Develop : Concept development, through cultural and design thinking

Fig.6.

Deliver : Prototyping, presentation and documentation

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PHASE 1 (Research) During the research phase of this project, Bosch’s UX Reference Process (see the illustration on the right Fig .7.) was followed with its 5 stages. Appropriate iterations were made between the all the stages to suit the project requirements – specifically between Design Realization and Testing. Before and after these 4 main stages a planning phase is done.

SPE CIF Y

PROJECT PLANNING

CO N XT TE

DE

EN TS ZE

RE QU

K AC

Stage 2 : ANALYZE REQUIREMENTS 1. Findings, user insights, statements and needs – findings from contextual inquiries of stage 1.

2. Identification of opportunity areas and design principles.

priate

IREM

e, wher Iterat e

G / FEE D B

Stage 1 : Specify context of use 1.Prepare for user research 2.Interview and study guidelines preparation for contextual inquiries.

3.User findings from contextual inquiries as explicit and implicit user needs.

pro ap

OF

TESTIN

Stage 0 : PLAN USER-CENTRED DESIGN PROCESS Project planning

SIG

N ID

Y AL N A

EATION

Stage 3 : DESIGN IDEATION 1.Early design concepts – new ideas as well as other recommendations.

(In visual form of sketches/wire frames) based on user findings.

2.Low-fidelity mockups of industrial design concepts as well as basic wireframes of graphical User interfaces.

Fig.7.

Stage 4 : TESTING/ FEEDBACK 1.Collect feedback from users for the most promising concepts.

2.Implement inputs from feedback for design refinement.

PHASE 2 (Design) After phase 1, multiple design options and solutions emerged. Out of all these one ofthe concept was taken was further and developed till the end. (As per graduation project’s academic requirements) To follow it further a pretty Lenoir process was followed (see the illustration on the right Fig .8.)

1. Redefining the brief 2. Specific user analysis to validate the concept 3. Design development and iteration 4. Prototyping 5. Documentation and representation

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1

2

3

4

5

Fig.8

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Chapter: 3 Research Preface to Research User research kit User Sample Selection Respondent Details SEC Data Chart India and Multiplicity From the Field User Sample Interview

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Preface to Research Research was done in accordance to the Design process’s PHASE 1 (Research) protocols, as given on the previous page.

Stage 0 Planning a standard research protocol Selecting user groups Preparing interview sheets and research tools Phase 1 Primary Research: The study was mainly focused on primary research and gathering firsthand information in the field.

The study Used ethnographic research methodologies: taking interviews, observing Users and their 2 wheeler usage patterns, visiting their houses, understanding their needs, wants, desires and aspirations Analyzing insights and findings gathered and collected from the first hand interactions In order to understand the entire ecosystem surrounding the 2 wheeler the whole lifecycle for a 2 wheeler was mapped with emphasis on the prime user (Rider) and secondary users around 2 wheelers like dealers, Service center guys etc. (Appendix- Ref.3.)

So the research looks in totality at the whole lifecycle surrounding a vehicle like : 1. Deciding to buy a 2 wheeler 2. Visiting a dealer/showroom and purchasing it 3. Using the 2 wheeler 4. Getting the two wheeler serviced Detailed interview were taken in order to come up inferences surrounding the user- vehicles journey.

Secondary research: Minimal secondary research was done to support the primary research by collecting information, market data and reports that were available on the internet. Predominantly the research was qualitative and not quantitative

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User research kit: 1. Questionnaires 2. Activity Sheet Stickers 3. Activity Sheets 4.Motivation Cards | Appendix (Ref.3.)

1

3

3

2

Fig.9.

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User Sample selection Environment: - Urban - Semi-Urban - Rural Socio-economic Classification (SEC) - A, B, C, D, E Demographics - Age - Gender - Occupation Vehicle Type - Most selling scooter/ motorcycle Locations - Delhi - Mumbai - Chennai - Bangalore - Pune - Nagpur - Lucknow - Guwahati - Wardha - Mandya

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Fig.10.

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Respondent Details Location

SEC A

Delhi (Metropolitan)

SEC B

SEC C

Salesman

Mumbai (Metropolitan)

Student

Office-goer

Chennai (Metropolitan)

Student

House wife (Female)

Carpenter Self Employed Worker Shop Owner

Bangalore (Metropolitan)

Office-goer

Office-goer

Pune (Urban)

Office-goer

Salesman

Nagpur (Urban)

SEC D&E

Student

Pizza Delivery Boy

Business Owner

Lucknow (Urban)

Office-goer (Female)

House wife (Female)

Guwahati (Urban)

Office-goer (Female)

Salesman

Business Owner

Wardha (Semi Urban) Mandya (Rural)

Craftsman Student

Agricultural Trade

*Apart from the end users (respondents), some Dealers and service center interviews were also taken to get better insights

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SEC Data Chart

SEC data chart was used to define and categorize users in the each category Ref. http://escape-velocity-blog.com/2011/05/19/limitations-of-the-sec-classification/

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India & Multiplicity India is a diverse country and there are a lot of differences in all the regions in terms of people’s choices, preferences and habits. In order to understand the same the study was conducted throughout the country in all the regions, ranging from metropolitan, urban, semiurban and rural parts across geographies. The results highlighted the same and helped in understanding the consumers and the regional differences better.

Northern Region

Western Region

Eastern Region

Southern Region

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Fig.11.

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From the field

Fig.12. Biker with his bullet motorcycle.

Fig.15. Unauthorized service center

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Fig.13. Proud motorcycle owner

Fig.14. New vehicle puja (worshipped)

Fig.16. Motorcycle spare parts shop

Fig.17. Authorized service center

*Above Images are representational 24

User Sample Interview/Persona User sample Interview/Persona Rahul – College student Lives in Mumbai Owns a Pulsar 150cc

* Similar detailled interviews were done for all 25 respondents Prabhav Jain, Graduation Project 2015

Fig.18.

25

Rahul | User Persona Young, Carefree College student

GE

AGE: 20 EDUCATION: B.Com MARITAL STATUS: UNMARRIED FAMILY: NUCLEAR (4 MEMBERS) HOUSEHOLD INCOME: NA HOUSE: OWN BIKE/SCOOTER: PULSAR 220 dtsi

NDER

MUMBAI

SEC

“

U P A TIO

STUDENT

O IN C M E NIL

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Fig.19. Rahul’s motorcycle parked outside his house (Above)

“

CC

Rahul is a final year college student, who lives in Mumbai, with his parents and younger brother. He is fun, carefree, and enjoys the company of his friends. He is influenced largely by his peers and is dependent on his father for his finances.

He is a rebel. Rahul loves listening to music and travelling. He also loves to go for bike trips with his friends.

N

O

A

About 26

Likes watching TV and music videos.

Pursuing his Interests and hobbies

Uses a smart phone and phone camera. He also uses apps, like facebook and whatsapp and twitter.

Failry good with the usage of computer and uses internet on a daily basis, to browse through the internet

Favourites

TS ST

OV

IE S T A R

G

OR

AR

SP

ESTE

EM

He is happy that he has a motorbike that he can use to commute and go to college.

It also gives him the freedom to go on bike trips and other various outings with his friends.

M

SELFACTU

ALIZA TION

Awareness

BELO

ICAL

SAFE TY

He feels safe around his family and friends. He is financially dependent of his father

PHYS I

OLOG

Lives with the security of his parents.

Maslow’s Hierarchy

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Likes sports star MS Dhoni, for the love of cricket.He also likes Formula 1 star Valentino Rossi.

“

Fig.20.

Likes the new age bollywood movie stars like John Abraham and Hrithik Roshan.

Fig.21.

Rahul is governed by the decisions of his father, but he often decides to go against him or not inform his parents of some of his actions. His mother provides him with pocket money to purchase various things like gadgets etc. He seems to be quite brand conscious.

“

NGIN

Stays with his parents and his younger brother. His friends and interests give him a sense of belonging and identity.

Personality 27

Trigger He didn’t want to walk to college or use public transport, so asked his father to buy him a motorbike, which was bought for him after 2-3 months after he was promised. He had seen people speeding on this particular bike and also heard about it from his friends. He saw the bike being used many times on TV show MTV Stunt Mania.

Purchase Bajaj Pulsar 220 DTSi BIKE / SCOOTER: 95,000 Rs PRICE: YEAR OF PURCHASE: 2012 Likes Speed, mileage, ‘cat eye’ look from front, ‘rough and tough’, sporty.

Dislikes Doesn’t like the Bajaj company (but likes his bike model), prefers the Yamaha company motorcycle more which are of a ‘high level’. Gets a back pain because of the posture he has to sit in on the Motorcycle.

Fig.22. Bajaj Pulsar 220 DTSi

Mishaps

LE AGE

30

A ER

GE SP

50

E

ED

AV

MI

In 2013, he met with an Accident when his bike had Skid into bus. He tried to claim for Insurance but didn’t get it, even after waiting for a week. His parents scolded him then, for his negligence and his bike suffered a lot of scratches.He had to shell out 7to 8 thousand rupees to get his motorbike repaired.

Technology awareness Knows little.

Prabhav Jain, Graduation Project 2015

M

S PER DA

Y

90

K

SPEE

20

“

Feels happy and liberated when he rides his motorcycle.

He is planning to buy a Royal Enfield bike in next 1 or 2 yrs because he likes it and he thinks it is in trend these days. He also likes its Sound and feels it’s comfortable. He had accompanied his friend when he had gone to buy an Enfield and he feels it has a good street presence.

“

AX

D

M

Life with the vehicle 28

Vehicle Financing His father arranged the money.

Sharing He shares his motorcycle with his friends Parking Doesn’t worry about parking Fig.23. Motorcycle

Service AMOUNT: FREQUENCY: PRODUCTS: COMMENTS:

D A IL Y

Fig.24. Helmet

Cleans it with a cloth

750 Once in 2-3 months Engine oil Doesn’t give his bike for servicing to the service center, but to his father’s friend who is a mechanic to save on the service center cost.He tends to miss service schedule.

M

O NT HLY

He himself washes his motorbike

SERVICE Once in 2-3 months

Repairs Haven’t had any major issues.

Accessories 1.Handle guards for the bike.

2. Modified the air filter for sound.

3. Self made key chain.

4.Helmet and Jacket.

Fig.25. Keychain Prabhav Jain, Graduation Project 2015

Life with the vehicle 29

Fuelling

A day in the life

08-09 am

Goes to college

Surfs the Internet

5:30pm9:30 pm 10 pm

F RI

3:30pm5:30pm

College, to attend daily classes

Hangs around with his friends Comes back home

E & R STA

DS H OU

Likes spending time with his friends and peers

ANT

Comes back home

EN

SE

2:30pm3:30 pm

LLEGE

UR

CO

C AFES

Wakeup

100 Everyday Fuels only for 100rs. because he uses the bike only for a few kms per day.

Goes out with friends to eat out.

Frequent Destinations

“

“

07:30 am

AMOUNT: FREQUENCY: COMMENTS:

He always wanted to buy a pulsar, and ultimately persuaded his father to buy it. He enjoys biking with friends and hanging out with them

Prabhav Jain, Graduation Project 2015

Journey 30

Moodboard

Fig.26. Speed thrills him.

Fig.27. Likes to show-off

Fig.29. Likes going hanging in cafes

FRIENDS

Fig.30. Brands attract him.

peers

brands

Prabhav Jain, Graduation Project 2015

Fig.28. Enjoys the company of his friends

Show-off

SPEED Personality 31

Neibhourhood/Shrine

Fig.31. Apartment complex (Rahul’s house)

Prabhav Jain, Graduation Project 2015

Fig.32. Road next to the apartment complex

Fig.33. Road opposite their house

Photographs 32

Neibhourhood/Shrine

Fig.34. Living area inside the house

Prabhav Jain, Graduation Project 2015

Fig.35. Inside Rahul’s house

Fig.36. Rahul’s mobile phone

Photographs 33

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34

Chapter: 4 Research Analysis Analysing Information User Group: 1 User Traits: User Group 1 (SEC: A) User Group: 2 User Traits: User Group 2 (SEC: B&C) User Group: 3 User Traits: User Group 3 (SEC: D&E) User Group: 4 User Traits: User Group 4 (Women)

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35

Analyzing information After completing the user interviews and detailed research, we gathered enough insights and user traits and clubbed all the respondents into 4 user groups. This helped us in generating major research findings and insights from the entire research to help design appropriate solutions.

Process: 1. Collecting data and consolidating data from the user research 2. Clubbing and forming user groups 3. Marking out major research findings and insights 4. Stating design directions

DESIGN DIRECTIONS

1

Prabhav Jain, Graduation Project 2015

2

3

4

36

Fig.37. Consolidating data from the user research

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User Group : 1 SEC A | Age Group < 25 | Interviewees: 5

Interviewee: 1 Age: 20 College Student Bajaj Puslar220 DTSi Interviewee: 2 Age: 19 College Student Bajaj Puslar220 DTSi

Nagpur

Mumbai Interviewee: 4 Age: 24 Office-goer Honda CBR 150 R Bangalore

Interviewee: 3 Age:14 High school student Vespa Chennai

Mandya Interviewee: 5 Age:18 College Student Bajaj Puslar220 DTSi Prabhav Jain, Graduation Project 2015

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Brand Conscious

Young

Prabhav Jain, Graduation Project 2015

Showy

Popular Media

Tech-savvy Volatile

Peer pressure

Carefree

Social networking Fig.38.

39

User Traits: User Group 1 (SEC: A) 1. Tech-Savvy - The young generation is very comfortable with technology.

- They use the internet for education, awareness, social networking, etc.

2. Follow Popular media -TV shows have an impact on this category (Stunt Mania, MTV Roadies) - Accessories are influenced by popular cultural icons.(James Dean & Steve McQueen - leather jacket, etc.)

- Indian Value System is greatly influenced by movies (inspirational, larger than life) - Regional Cinema also has a huge influence (South Indian film Industry) - Influence from media like games, TV, magazines, have a huge impact for young males - Popular Culture movie stars have a great influence on youngsters psyche - Cricket has a lot of influence, Dhoni is a huge idol for most - Gaming has an influence on the riding patterns – speeding and rashness 3. Social networking - Young students are heavily into social networking – they use Facebook etc. to showcase their identities and ‘fit in’ or get acceptance - Social networking helps young students identify with trends.

- Young students hang out with friends, they are into games, stunts etc.

- Friends are the biggest support system. They develop longest bonds at this age - Emotional, risk taking - Young males spend time in “cool” hang out places (coffee day, McDonalds, KFC etc.)

4. Funding and Spending Patterns - Young students who are from well to do families get their parents to give them a large sum for their pocket money - They often tell lies to get money - Young students put a lot of pressure on their parents to get what they want - Youth are dependent on their parents for money and don’t seem very responsible.

- They are unable to self-finance so the parents have to arrange for the money which can be difficult for them.

- Young students are sort of spoilt by parents as money is not a constraint.

- They give their bikes for servicing at the authorized service centers, as money is not a constraint - The working age group of this segment would prefer cars to bikes e.g. Alto, Santro, i10 on EMI 5. Materialistic Side - Young students have a lot of fun with their bikes; it’s an extension of their personalities.

- Attachment to objects is to help boost their confidence, self worth, and status. Losing these objects brings on anxiety and stress.

- Young males connect to their bikes as a person/ object. They personify their bikes.

- They like to customize their bike with stickers or accessories India has a popular automotive market (like a flea market) where young males and sports enthusiasts visit this market.

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6. Family Bonding - Young students are caught between conservative family and modern outlook.

- They are confused between passion and securing their future.

- Students prefer commerce if they are from a business background and engineering if from service background.

- Young students also adorn bike with religious symbols ‘red band’ insisted by parents - Boys help mothers in grocery shopping. They pick and drop them along with their bags or by auto rickshaw.

- Young males are supported/spoilt more by their mothers than fathers - Sibling rivalry and fight for products is common,they don’t want to share.

- Motorcycle mishaps are taken for granted.

- They are mostly carefree and irresponsible - Young males are supported/spoilt more mostly by their mothers - Parents do worry about the safety but after a certain age.

7. Brand Conscious - Brands play a big role in buying decision for young males (students) - Younger generation is more about a bike than the brand.

- Most of this segment has and likes iPhone and other apple products 8. Show off - Young students are particular that they buy a bike (expensive), phone (smart phone) and a PC - Young males like the sporty look and like to speed.

- They prefer a casual look than dependable (Bullet).

- Apart from bike and mobile phone, watch is another important possession for males.

- They don’t care about servicing, but do what is required.

- Young students drive rashly, honk a lot, like to make their presence felt.

- They are attracted by the thrill of riding/speeding, wheelie and other stunts are popular.

- Motorcycle riders in the younger group also suffer from back pain; they ride almost 80 km/day.

9. Preferences - Black is the preferred colour for bikes to portray a macho look.

- 2 Motor-bike personalities are preferred : Sporty Motorcycle that can speed and Macho Motorbike that has a street presence - Young males in the rural areas go for lower priced motorcycles that are safe to ride, like splendor - Young males have two categories of bikes they genrally like: Sport/Speed – e.g. Duke, and Vintage/Retro – e.g. Royal Enfield - Bajaj Pulsar was a big rage in student category – Specially it’s a cheaper option :220

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User Group : 2 SEC B&C | Age Group 25 - 45 | Interviewees: 8

Interviewee: 2 Age: 29 Shop Owner Bajaj Pulsar Lucknow Interviewee: 4 Age: 35 Real estate Agent Hero Passion

Interviewee: 3 Age: 34 Salesman Splendor Plus Wardha Interviewee: 5 Age: 41 Government Employee Hero Passion Pro

2 Mumbai 2 Pune Interviewee: 8 Age: 30 Salesman Hero Passion Plus Interviewee: 6 Age: 39 Farmer Hero Passion Pro

Prabhav Jain, Graduation Project 2015

Bangalore

Mandya

Interviewee: 7 Age: 26 Office goer Hero Splendor Interviewee: 1 Age: 25 Office-goer Pulsar 150 CC

42

Streetwise

Macho Bike

Retro

Friends and family

Constrained Socially Active Prabhav Jain, Graduation Project 2015

Rough and tuff

Networking

High Aspirations Fig.39.

43

User Traits: User Group 2 (SEC: B&C) 1. Streetwise - They have high value system and also believe that rules are meant to be broken - People in this category are streetwise and experienced; they know how to make their way through.

- Men in this category are moderately aware about technology. A lot of them use internet and are active on social media.

Internet cafes are still popular in rural areas.

2. Self-portrayal - They want a macho motorcycle. Most of them have planned their next vehicle to be a car - They want to be accepted and like to brag - They want their belongings to be a portrayal of their image.

- They like gadgets and like expensive bikes but are conscious about their spending - They want to be accepted within the society and their peer circle.

3. Likings - They enjoy bike rides and like to go on long trips with their family and friends.

- People in this category are socially active and like to interact with people around them.

- Mid-aged men in rural area are physically & socially active.

- People have an inclination toward retro past. They like yesteryear movies and motorcycles; they love the macho appeal and like actors -Ajay Devgan and Akshay Kumar for the same.

4. Aspirations and constrains - They want to grow, earn money and excel in life. They work hard for themselves and their families.

- They think they are smart 5. Popular media - They like action stars for their macho image and aspire to look like them.

- There is a huge divide in between popular cultural icons between north and south of india.

- They idealize Sachin Tendulkar for his success and struggle

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6. All in one - They want a motorcycle that is macho and utilitarian at the same time.

- People in this block like gadgets and products that are multifunctional.

- Hero bikes are popular in this segment. They like zero maintenance motorcycles that give good mileage 7. Socially active - Males are socially active and like to hang around with friends and family.

- Men are more socially active than women in this category - They use their networking and connections to get their work done. Many peopleâ&#x20AC;&#x2122;s job also requires them to have good networking skills - In the rural areas, their neighbors become their extended family. Community bonding is popular in rural belts of India.

- In Non-urban areas lot of people hang out together and discuss politics and technology.

8. Rough and tuff - People in this category generally travel long distances on their motorcycles and prefer a sturdy vehicle.

They usually carry load on their vehicle and travel with a pillion rider.

- They want their motorcycles to have power (strong engine) over speed - Preferred motorcycles in this category have a good mix of balance and steadiness 9. Trust - The generally follow the advice given to them and trust what their friends and relatives say.

- They generally discuss their important purchases with their friends and family - In the rural areas popular bikes are: Bajaj M80, Hero Bikes, TVS Mopeds

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User Group : 3 SEC D&E | Age Group 25 - 45 | Interviewees: 8 Interviewee: 2 Age: 32 Self Employed Bajaj Discover 100M

Interviewee: 1 Age: 33 Filed Agent Hero Passion Pro

Interviewee: 4 Age: 39 Delivery Man Bajaj Discover DTSi 125CC

2 Delhi

Interviewee: 3 Age: 45 Contractor Hero Honda Splendor

Wardha

Interviewee: 6 Age: 45 Craftsman Hero Passion Pro

Bangalore Interviewee: 7 Age: 28 Delivery Boy Bajaj Discover 150CC

Prabhav Jain, Graduation Project 2015

Lucknow

Guwahati

Interviewee: 5 Age: 39 Salesman Honda Activa

Nagpur

Interviewee: 8 Age: 37 Grocery store owner Hero Passion Chennai

46

Religious

Rational From day to day

Security Prabhav Jain, Graduation Project 2015

Rough and tuff Utility matters

Family

Strong value system Hard-working Fig.40.

Modest 47

User Traits: User Group 3 (SEC: D&E) 1. Socially active - Males are socially active and hang out with friends and family.

- Men are more socially active than women in this category - They use their networking skills and connections to get their work done. Their jobs also requires them to have good networking skills - In rural areas their neighbors become their extended family. Community bonding is popular in rural belts of India.

- In Non-urban areas lot of people hang out together and discuss politics and technology.

2. Rough and tuff - People in this category generally travel long distances on their motorcycles and prefer a sturdy vehicle.

They usually carry load on their vehicle and travel with a pillion rider.

- They want their motorcycles to have power (strong engine) over speed - Preferred motorcycles in this category have a good mix of balance and steadiness 3. Trust - The generally follow the advice given to them and trust what their friends and relatives say.

- They always discuss out important purchases with their friends and family before making a choice.

- In the rural areas popular bikes are: Bajaj M80, Hero Bikes, TVS Mopeds 4. Value system - They have strong value system and high level of integrity.

- Idealize elder men: Political leaders and social activists, more than popular cultural icons.

- They are physically active and hardworking.

- They usually have small-business or are self-employed.

- Needs usually overpower their desires and interests 5. Diver-Vehicle bond - They take good care of their vehicle and maintain it well. They literally worship their motorcycles, as it is a source of their livelihood.

- They extensively use their vehicle; therefore most of them change it every 5 years.

- They generally adorn their two wheelers with a seat cover and motorcycle cover.

6 . Suppositious - Most of the people are superstitious and god fearing.

- Vehicles are usually adorned with good luck charms.

Saturday is considered a bad day for buying vehicles.

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7. Attitude - They are hard-working and struggle for survival to meet up with their basic needs.

- They are careful with their expenses and fuel for only 100 Rupees at a time.

- They are satisfied with their lives and have a laid back attitude.

- Limited and contained because of their responsibilities.

- Local mechanics and garages are preferred over authorized service centers to get their motorcycles serviced.

- They look for comfort and convenience in their motorcycles over aesthetics.

- People in this category are more interested in politics and current affairs, more than movies and songs.

- Family means a lot to them. They donâ&#x20AC;&#x2122;t have a personal space within their constricted houses.

- Their work life and personal lives are merged.

8. Socially active - Community bonding and sharing is common in this category.

- They have a strong bond with their friends, relatives and neighbors, which gives them a sense of security - Motorcycle serves as a family vehicle for them and tripling on a two wheeler is common.

- Their main source of information is newspapers, printed media and television, they easily believe and get influenced by these media forms 9. Utility matters - They prefer motorcycles because it helps them navigate through traffic, narrow lanes, cramped roads, and uneven terrains.

- Their Motorcycle and cell phone are most essential products that make their lives run.

10. Rational - They always park their two wheelers under a shade. They think that fuel evaporates under the sun and tyres expand.

- They think several times before making a decision and always choose wisely.

- Financing is always through EMIâ&#x20AC;&#x2122;s . They take a long time to arrange for down payments - Saving time is always a priority, but they rarely speed.

- They feel their personal motorcycle saves their time and money. They feel public transportation cannot be relied on.

- Vehicleâ&#x20AC;&#x2122;s resale value is an important factor, while choosing a motorcycle/scooter.

- Brand name is important for them while making expensive purchase

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User Group : 4 SEC B,C & D | Age Group 20 - 30 | Interviewees: 4

Interviewee: 2 Age: 29 House wife Honda Activa

2 Lucknow Interviewee: 3 Age: 28 Office-goer TVS Scooty

Interviewee: 1 Age: 23 School Teacher Scooty Pep Plus

Interviewee: 4 Age: 25 House wife Honda Activa Chennai

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Dependent

Inhibited & limited

Reliant

Family & children Ideal Girl

Prabhav Jain, Graduation Project 2015

Trust Others Safety and Security

Carful Drivers Fig.41.

51

User Traits: User Group 4 (Women) 1. The Ideal girl - Women are sensitive towards their Image in the society and are conscious in their action in order to maintain this ideal image.

- Most of the women in this survey liked to be cared for, which is considered as a weakness in a male dominated society.

- Expectations from society are mostly imposed and are not real.

- Many women are under pressure to portray an image acceptable in a male dominated society.

Often women have a challenge to manage perceptions.

- Their actions and decisions are driven by this fact in many cases.

- Religious beliefs and restrictions are mostly extended to female folks in the indian society.

- After a vehicle has completed its utilitarian requirements it serves as a means of recreation and an outlet for freedom.

2. Trust Others - Other people’s opinions and recommendations are a key to their decisions.

- Their personal likings are rarely taken into account while deciding a major product or gadget in the family.

- They believe in people: Word-of-Mouth and trust are the most important factors for them to make their decisions.

3. Reliant - Men in family get their (women’s) vehicles serviced.

- When it comes to finances women are generally dependent on the men, even if they are independent and working.

- They generally follow the advice given to them and are dependent on elders and male folks in the family - They have to seek for permission while going out of the house and always mention their locations to their family in fixed intervals - Most women are conformist while taking decisions regarding their vehicles.

- They are taught to sacrifice from the very start.

4. Necessity - Their necessities are shaped around their family’s needs whether they are buying a product or a vehicle.

- The main reason for a purchase of a two wheeler is generally out of necessity rather than a desire.

- Women mostly share their vehicles with rest of the family members.

- They mostly use their scooters to finish their daily chores, whether it’s buying groceries or dropping kids to school.

- Aspirations for a two wheeler are quite low as compared to men.

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5. Safety and Security - They keep the family informed about their location. They drive in a fixed periphery and during fixed hours, and prefer not to drive after dark.

- Women and people around them are generally more concerned about their safety and security.

- Emotions associated with the 2 wheeler are all around the safety and security.

- Most scooters are found heavy by the women, and they find it difficult to put them on a double stand.

- When their vehicles break down, a majority in this category feels anxious, helpless and fearful.

In such situations they look for external help.And call the male folks in the family.

- They like to take care of themselves while riding a vehicle. They generally cover their face with a scarf and wear sunglasses while riding a two wheeler.

- Women in general are carful drivers.

6. Inhibited & limited - Women donâ&#x20AC;&#x2122;t go for external financing generally.

- They generally have pre-conceived notions and fears that: gears are complex, mechanics is difficult, and the vehicle is too heavy - They donâ&#x20AC;&#x2122;t like to make decisions related to their vehicles due to lack of technical knowledge related to their vehicles.

- The traditional attire in India for women is quite flowy, which has a tendency to fly in the wind. It makes riding a two wheeler uncomfortable for women.

- Riding accessories are targeted more towards men, and the options for women are limited.

7. Preferences: - They look for: lightness, storage and utility in a two wheeler.

- Customization is a big hit in this category. Especially with the colours & sounds (indicator and horn sounds) of the vehicle.

- There is a preference towards colourful and bright objects. They like to personalize their belongings.

- They are generally less inclined towards technology.

- Ease of use comes first over sporty & speedy vehicle.

- Gender bias is predominant in the selection of products and gadgets. They do not prefer masculine looking products.

- Comfort comes over looks, while choosing a two wheeler. Scooter is preferred over a motorcycle because it is light and easy to ride.

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Chapter: 4.1 Major Research Findings & Insights Major Research Findings & Insights All In One Only 100 Utility Matters Second Hand Value Bike Know-How Self-Perception Aspiration Emotional Bond Brand Conscious Professional Needs Societal Influence Popular Culture Gifting Culture Full Tank System Local Superstitions Social Networking Safety and Security

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After analyzing all the User Groups and entire user research in detail. We came up with Major Research Findings & Insights, which further led to Design Directions

Prabhav Jain, Graduation Project 2015

Fig.37.

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All In One Insight 1 : People have a preference towards products which do multiple tasks .eg: dual SIM phones.

Aspire to have all-in-one motorcycle- Macho and Utility.

Fig.42. BrotherÂŽ Intellifax - All in one: Printer/Copier / Fax Machine with Handset (Refurbished) Prabhav Jain, Graduation Project 2015

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Only 100 Insight 2 : A certain segment of users struggle for survival and want their next generation to do well.

Day to day earnings are important, daily work is like worship. Life runs on a daily basis.

Fig.43. Rupees 100 Coin

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Utility Matters Insight 3 : How things look doesnâ&#x20AC;&#x2122;t matter, the working matters to them the most.

They are conscious about spending and always consider the price of the gadgets and products before making a purchase.

Fig.44 Prabhav Jain, Graduation Project 2015

. Nokia 1100 59

Second Hand Value Insight 4 : Heavy usage of motorcycles, they change it as it becomes old and worn-out.

Security and safety is paramount. So selling their old vehicle is a common feature across all segments.

Fig.45. Black Bajaj Pulsar 150 Dtsi Motorcycle

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Bike Know-How Insight 5 : They take good care of their motorcycles and are grateful for having it in their lives. They have awareness about technology and have moderate knowledge about the vehicleâ&#x20AC;&#x2122;s make up.

Fig.46. Tool Kit: CruzTOOLS RTH3

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Self Perception Insight 6 : They care about acceptance in the friend circle and society.

Males prefer ‘Action Stars’. – Rough and tough, Physique, Big Built, Macho appearance.

They also aspire to look like them.

Prabhav Jain, Graduation Project 2015

Fig.47. Mirror

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Aspiration Insight 7 : They believe strongly in selfgrowth, earning money, and progress even though they areconstrained.

They are carefree, break rules, smart with high aspirations and look for utility in gadgets and products.

Prabhav Jain, Graduation Project 2015

Fig.48. Gagan Narang winning shooting bronze medal in London Olympics 2012

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Emotional Bond Insight 8 : Youngsters have attachment towards materialistic objects, they personify them as living forms.

They are carefree, break rules, smart with high aspirations and look for utility in gadgets and products.

Prabhav Jain, Graduation Project 2015

Fig.49.

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Brand Conscious Insight 9 : Care a lot about how they look. They like to be accepted among their peers.

Conscious about spending and do consider the price of the gadgets and products they purchase.

Fig.50.

Prabhav Jain, Graduation Project 2015

Fig.51.

Fig.52.

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Professional Needs Insight 10 : People who are in field work go for utilitarian motorcycles even though they aspire motorcycles like Bullet with Sporty looks.

They travel long distances on motorcycles within city or in rural areas.

Fig.53.

Prabhav Jain, Graduation Project 2015

Fig.54.

Fig.1. Mirror

Fig.55.

66

Societal Influence Insight 11 : Word-of-Mouth and trust are the most important factors to take decisions.

Care a lot about how they are perceived by others. They want to be accepted within their peers

Fig.56.

Prabhav Jain, Graduation Project 2015

Fig.57.

Fig.58.

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Popular Culture Insight 12 : Movies are inspirational and have a larger-than-life approach.

Cricket has a lot of influence on them; Dhoni is one of the most popular idols amongst youth

Prabhav Jain, Graduation Project 2015

Fig.59. Actor John Abraham In movie

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Gifting Culture Insight 13 : Exchange of gifts is a big thing in India, especially during festivals and marriages. It is rather compulsory than a wish, in many communities dowry gifts are common.

Along with gold and money, motorcycle is a common object gifted in rural areas in marriages

Fig.60.

Prabhav Jain, Graduation Project 2015

Fig.61.

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Full Tank System Insight 14 : Street-smart category, they belong to late 20s and do field work for living. They are great networkers and know the environment well.

They believe in getting their vehicleâ&#x20AC;&#x2122;s full-tank as they travel a lot and do not have any restriction in mind for money.

Fig.62. Fuel Gauge Prabhav Jain, Graduation Project 2015

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Local Superstitions Insight 15 : People are religious and superstitious in India.

Hierarchy of the belief or value system is God and religion, and elders and family play a major role in their lives They are grateful for their machines as it helps them earn livelihood.

They adorn thei bikes with religious icons. Motorcycle is adorned with good luck charm of goddess and other things.

Prabhav Jain, Graduation Project 2015

Fig.63. Superstitions

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Social Networking Insight 16 : Youths are heavily into social networking â&#x20AC;&#x201C; they use Facebook Whatsapp, etc. to showcase their identities.

Youths are socially active, they hang-out with family and friends. In rural areas they connect and chat on matters related to technology, politics, etc.

Fig.64.

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Safety and Security Insight 17 : Women and people around them are more concerned about their safety and security.

People travel long distances on motorcycles within the city and also in rural areas.

They prefer motorcycles with: Balance and Steadiness.

Fig.65. Studs Rider Helmet

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Major Research Findings & Insights 1. All In One 2. Only 100 3. Utility Matters 4. Second Hand Value 5. Bike Know-How 6. Self Perception 7. Aspiration 8. Emotional Bond 9. Brand Conscious 10. Professional Needs 11. Societal Influence 12. Popular Culture 13. Gifting Culture 14. Full Tank System 15. Local Superstitions 16. Social Networking 17. Safety and Security

Prabhav Jain, Graduation Project 2015

Fig.66.

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Chapter: 4.2 Design Directions Design Directions Design Direction 1 Design Direction 2 Design Direction 3 Design Direction 4 Design Direction 5 Design Direction 6 Design Direction 7 Design Direction 8 Design Direction 9

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Research findings and insights led to design directions that can be used to design solutions ranging from products, services, communications etc.

Prabhav Jain, Graduation Project 2015

Fig.37.

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Design Direction 1 A self calculating system, that can amounts and accounts Major population in the country, have limited spending capacity and everything is accounted for. In such a scenario, where every rupee is calculated and spent, Obvious and visible saving options are needed to be projected and manifested.

User Group: 1, 2 & 4 Insight: Only 100 Keywords: Value for money, Mindset change, Obvious and visible saving, Monitory control, Adjustable payment options, Far-sighted benefits and gains, Pay less save more.

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Design Direction 2 Boosting and harvesting the Self-perception, of the user The vehicles go beyond a utility and have a deep emotional bond with the owner. They generally are a projection of oneâ&#x20AC;&#x2122;s personality and character. It is mode to voice yourself to your friendâ&#x20AC;&#x2122;s, peers and family. So aids to help achieve and encourage the same needs to be looked into.

User Group: 1, 2 & 4 Insight: Self-perception, Popular-culture, Aspiration

Fig.68.

Keywords: Aspirations, emotional-uplift, projecting right image and value, self-portrayal, peer review and Self- Confidence.

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Fig.70.

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Design Direction 3 Features to ensure, a protected, comfortable and safe riding experience Safeguarding and ensuring the personal and vehicle safety is the most important aspect for any rider, especially for women folks and older generation.

Synchronization between the 3 factors that is rider-vehicleenvironment needs to be taken care of, to be guarded overall.

User Group: All (especially 1 & 4 ) Insight: Full tank system, Safety and security Keywords: Early prediction and detection, driving patterns and behaviors, easy to repair, quick recovery, safety feedback and reception, intelligent and safe modes and secure and controlled driving experience

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Design Direction 4 Trustworthy and faithful Bike, that acts and reacts to every stimuli.

Self-sufficient motorbike, which can take care of itself.

The bike should understand the user and his needs and take care of itself. It should be ruff and tuff and avoid any mishap or problem, as much as possible.

User Group: All Insight: Self-perception,Popular-culture and Aspiration Keywords: Fits user needs, Adjustable to suit different riders, Gives feedbacks, alerts, warnings and signals before any problem or service failure, Maintenances itself, Easy to fix and responsible.

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Design Direction 5 Single offering that provides multiple modes and functionality Large part of the users, are just stuck with the basic essentials, because of monetary constraints. They want to upgrade and have multiple functions and modes. This would also fit the various user requirements and needs, as same bike is used by various people in the family. This would add value to their buy, and help people to upgrade and go beyond the basics.

User Group: All (especially 2 & 3 ) Insight: Professional needs, Utility matters & All in One Keywords: Modular and extendable systems, Fits varying needs, Modes of addition and subtraction, upgrading options, Value addition, Relocation options and All terrain vehicle.

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Design Direction 6 Trustworthy and faithful Bike, that acts and reacts to every stimuli.

Self-sufficient motorbike, which can take care of itself.

The bike should understand the user and his needs and take care of itself. It should be ruff and tuff and avoid any mishap or problem, as much as possible.

User Group: All Insight: Self-perception,Popular-culture and Aspiration Keywords: Fits user needs, Adjustable to suit different riders, Gives feedbacks, alerts, warnings and signals before any problem or service failure, Maintenances itself, Easy to fix and responsible.

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Design Direction 7 Agents to make the Bosch brand presence stronger in between the Users Products offerings and companyâ&#x20AC;&#x2122;s image both play a vital role in making or breaking of a brand. Identifying key touch points that, make an impact can be of a huge significance. This will in turn help, provide a better offering and build a stronger brand name.

User Group: 2 & 3 Insight: Second hand value, Brand consciousness Keywords: Reflecting values and benefits, making things more surfacial and obvious, Influencing the entire cycle of Pre-purchase, purchase and post-purchase encounters, Agents to make better buying choices, Building image and credibility, honest offerings

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Design Direction 8 Fostering the emotional bond between the rider and the vehicle Over time, people become comfortable with their vehicle and know exactly how their machine will behave in any kind of situation. The dialogs between the rider and the bike, can greatly help design better and help build better experiences.

User Group: All (especially 2 & 4 ) Insight: Local Superstitions, Emotional Bond Keywords: Value for the procession, Ease to customize and accessorize, Building a sentimental bond, To suit various user needs and desires, Perceive & receive â&#x20AC;&#x201C; User & Bike (Visa-versa), Fit the cultural and emotional requirements, adjustability.

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Design Direction 9 Expanding the Social Grid to help communicate and relate India, is interlaced with relations and bonds, that come at various strata’s from peers, friends, family, relatives, neighbors, community and the society as a whole. Other people’s opinions & advices make a huge impact on one’s buying decisions. There is a huge dependency on others and even sharing is promoted. Picking up from these points, can help design better.

User Group: All (especially 3 & 4 ) Insight: Societal Influence, Popular culture, Social Networking Keywords: Personal accounts, interpersonal reviews, Encourage group buying, information sharing, societal approvals and opinions, group security, social connections for protection.

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Design Directions 1. Boosting and harvesting the Self-perception, of the user 2. Features to ensure, a protected, comfortable and safe riding experience 3. Trustworthy and faithful Bike, that acts and reacts to every stimuli 4. Single offering that provides multiple modes and functionality 5. Right reaction for every Action 6. A system that can amounts and accounts 7. Agents to make the Bosch brand presence stronger in between the Users 8. Fostering the emotional bond between the rider and the vehicle 9. Expanding the Social Grid to help communicate and relate

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Chapter: 5 Ideation & Conceptualization Ideation Concepts Selected Redefined Brief Market Study Top Selling Two wheelers in India User segment Study

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Ideation After coming up design directions and insights, multiple ideas were developed in all possible directions to solve various problems and come up with new concepts and opportunities that donâ&#x20AC;&#x2122;t exist in the market or are absent in the company portfolio.

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Docked Camera and other Devices: To take Selfies and riding videos with a Docked camera Group 1, 2 & 4 | Insights 2,3

Handle Bar space for religious beliefs: worship bike Mega trend 15 : God-fearing / Superstitious To help the indigenous beliefs and culture Cluster 1, 2,3,4 & 5 | Trend 12

All in one display system Group: All | Insights: All except 4&15

Air bags for motorcycles and scooters: To protect the rider in case of an accident Group: All | Insight: 8 & 17

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Parking locator and vehicle finder: To people find their parking locations. Group: All | Insight: 5,8,10 & 17

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Fuel tank baby seat/ front baby seat or Pet seat Group 3 & 4 | Insight: 8,10 & 17

Load carrying and measuring stand for motor-Bikes: The pillion seat aids the professionals and delivery Personals to carry and measure the load with an especially in-built seat.

Group 3 | insight 10

Fuel level Indicator on the fuel tank: To check the fuel level, with aid of a visual Cue Interactive holographic displays for rear view mirrors: To add on an external display or aid as a traffic or parking guide Group: All | Insight: 1,3,5 & 17 Prabhav Jain, Graduation Project 2015

Adjustable seat height/Bigger and adjustable pillion seat: Making things more customizable and adaptable to the users.

Group: 4,3,2,1 | Insights 3,6,10 & 17 92

Saree /cloth guard: To prevent flowy garments from coming into the wheel Group:3 & 4 | Insights: 17

Automatic and easy to put double stand : Many people complain about the difficulty of putting a motorcycle on its center stand. For most, the complaint is similar to “but it’s just so heavy.”

Group: 4 | Insights: 3,5,6 &17

Phone Docking – Charging & navigation displays. To charge mobile on the go and may also work as a GPS Docking system.

Group: 1 & 3 | Insight: 2

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Gear Indicator- integrated in the cluster.

Group: 1 & 4 | Insight 17 93

Speed Controller / Parental speed control: To plunge in a speed limit for safety Group: 1 & 4 | Insight:17

Smart Fuel Gauge: Tells the tale early on then ride, for example 600 kms left in the tank.

Group All | Insight 1,2,3,4

Bike Cleaner / Vaccum Specialized and customized cleaning device for 2 Wheelers Cluster : All | Insight: 3,6 & 10

Driver-pillion communication: To commute and communicate with the pillion rider while to have a social riding experience.

Group 1 2 & 4 | Insight 9

External objects for personalization: Group 1 & 2 | Insight: 3,6,8,9 & 11 Infotainment and entertainment systems: Information Communication and Entertainment ( I.C.E. ) on the move. Group 1, 2 & 4 | Insight 3 Prabhav Jain, Graduation Project 2015

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Tyre Puncture Warning System / Indicator: Machine never ditches you, even in case of a flat tyre. Group: All | Insight 17

Locating system in a crowded parking Accident Alert System: To keep family and friends informed about the rider, in case of any mishap.

Groups: All | Insights: 17

Anti-Sleeping Mechanism: To stop the rider from dozing off, while they are on the Go and prevent accidents Group: 1,2 & 3 | Insight 8,10 &17

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Phone/ External displays: These can be added to the present motorcycles and scooters as an add on to facilitate any other feature 95

Concepts Selected After coming up design directions and insights, multiple ideas were developed in all possible directions to solve various problems and come up with new concepts and opportunities that don’t exist in the market or are absent in the company’s portfolio.

Concept 1 | All in one travel gear Pros: - Technically feasible - Captures all the design directions and principles - Design will fit a vast array of 2 wheelers Looking at the possible range of opportunities and problems Concept 1 was selected to be developed

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Concept 2 | Smart helmet Pros: - Not available in company’s product portfolio Cons: - Already exists in multiple positions with various features - Safety standards and traffic laws & rules by government of India do not allow displays in helmets.

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Concept 3 | Interface- HMI Pros: - A smart Interface can be inbuilt within the vehicles instrument cluster Cons: - This concept will have to vary from vehicle to vehicle depending on respective OEMs (Original Equipment Manufacturer) manufacturing and design principles and cannot be developed individually by the company without any OEMs support - Concept does not follow all the design directions and insights.

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Concept 4 | Specialized cleaning tools Pros: - Bosch is already a leader in cleaning & vacuuming product category. Company has a large product portfolio for this category within its home appliances and power tools segments.

Cons: - Normal vacuum cleaner might also do the job and the market already has many variants available - Specialized vacuum cleaner will not offer much design challenges for a graduation level project 97

Redefined Brief To design a mobility gear for young, tech-savy 2 wheeler riders in India belonging to the age bracket of 18-28 years, in SEC A category. Taking into consideration design insights and design directions discovered in the phase 1.

And laying emphasis on : • Driver and vehicle safety, to ensure, a protected, comfortable and safe riding experience.

• Engaging ‘customer touch points’ to enhance the Bosch brand experience.

• Boosting and harvesting the Self-perception of the riders and fostering the user-vehicle bond.

• Offering multiple modes and functionality ranging from infotainment to entertainment.

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Market Study The market at present does not have any product, which is similar to the product that has been designed (Fahrer). But a lot of products like Tyre health monitoring devices, GPS Navigation systems, clocks, Rider compass and motorcycle security devices exist in isolation. So the closest device which is similar to Fahrer is motorcycle navigation systems. Keeping that in mind, market study was done for motorcycle navigation devices, which in itself is a niche market.

The thought of one day having motorcycle GPS units was at one time something a motorcyclist could only dream of. However, due to both demand, and better technology, GPS units for motorcycles are now something that most major GPS manufacturers make.

Although the brand names are the same, shopping for a motorcycle GPS unit is different from purchasing one for a car, or any other enclosed automobile. Things such as anti-glare, waterproofing and how the unit can handle the vibrations of the bike are all things specifically designed for a motorcycle GPS navigation unit.

Fig.79.

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Fig.80.

At present market is being ruled by Garmin and Tomtom, and most famous and well received products in Motorcycle GPS segment are the following: (The source for this information is from ebay which has listed the top 5 Motorcycle GPS Units) •Garmin Zumo 665 GPS (Fig.79.)

•Tom Tom Rider 2 (Fig.80.)

•Garmin Zumo 660 (Fig.81.)

•Garmin GPSMAP 60CSx GPS (Fig.82.)

•Magellan eXplorist GC (Fig.83.)

The most famous Indian manufacture for motorcycle GPS devices in India is MapmyIndia’s Trailblazer (Fig.84.).

All said, one thing that I would like to mention here is that the above-discussed GPS tracking devices are no doubt very helpful and make your riding safe and secure and its market demand is increasing with the increasing number of riders and motorcycle enthusiasts.

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Fig.82.

Fig.83.

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Top Selling Two wheelers in India : Motorcycles:

Scooters:

Motorcycles (Premium Segment):

Hero Splendor 1. Splendor Pro 2. Splendor quantum core 3. Super Splendor

Honda Activa

Royal Endield 1. 350cc 2. 500cc 3. CGT

Hero HF Deluxe

TVS Scooty

Hero Passion

Mahindra Duro DZ

KTM 1. Duke 200 2. Duke 390

Bajaj Discover 1. 100cc 2. 125cc DTSi

Piaggio Vespa

Harley- Davidson 1. Street 750 2. 883cc Bikes 3. Others

Bajaj Pulsar 150cc

Fig.85.

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Trends in Connected devices

Market overview The two-wheeler market in India is the biggest contributor to the automobile industry with a size of Rs.100,000 million. The two-wheeler market in India comprises of 3 types of vehicles, namely motorcycles, scooters, and mopeds.

India’s two-wheeler industry is expected to grow about 9 per cent in 2014-15 as volumes in the short term are expected to draw support from the replacement demand. (According to credit rating agency Icra) Foreign collaborations have been playing a major role in the growth of the Indian two-wheeler market, and most of them are Japanese firms. Foreign firms have already taken initiatives to own their two-wheeler subsidiaries in India.

Some of the major players in the Indian motorcycles market are Hero Honda CBZ, Bajaj Pulsar, TVS and Apache. Other brands include Splendor, Passion, Fiero, Victor, Star City, Boxer, CD Dawn, Karizma, Caliber, etc.

Having classified the motorcycle brands into economy, executive, and premium segments, Bajaj stands as the leader in the economy segment, Hero Honda leads in the executive segment, and there is a competition in the premium segment between Hero Honda and Bajaj.

The following are the main factors that affect twowheeler sales in India: • •

Among the 3 segments of the Indian two wheeler market, major growth trends have been seen in the motorcycle segment over the last four to five years.

One good reason for such increase in demand for motorcycles is due to its resistance and balance even on bad road conditions. Most of the rural areas in India do not have decent roads and hence the need for good, shock-resistant, and steady two-wheelers such as motorcycles had been felt.

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•

•

Increase in credit and financing for auto vehicles Two-wheeler loans and financing has been on the rise.

Increase in consumer’s salary - Due to opportunities offered by multinationals the disposable incomes of salaried individuals have increase manifold.

Constant petrol prices - Today, the government of India has been working on reducing subsidies on kerosene and diesel which will keep petrol prices at more or less the same level.

Delay in initiation of properly well knit Mass Transport System - Probably a future threat to the two-wheeler market, the implementation of the mass transport system has been delayed.

- The information of feature trends and possibilities about the connected devices helped in taking appropriate design decisions.

- Two wheeler market and information devices market study and CES 2014 trends with respect to connected devices helped in making design decisions. The research information was derived from Consumer Electronic show press release of year 2014 and freedonia - The need of design intervention was understood from the trends, which showed that the Internet of Personalized and Data-Driven Things and Internetconnected devices are expected to dominate: CES 2014

Fig.90. (Above)

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Chapter: 6 Solution About the device Safety Parameters Ergonomics

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About the Device The Final outcome is a device, which has been named Fahrer.

Fahrer is a trip assistant which is a universal interface between technology, environment, community and the Rider. Trip assistant is a bike controller, navigation, entertainment and fitness tool all in one. At the same time it syncs up with the Smartphone and to provide some important features (Crash Detector, Connected Cluster, music control etc.)

Product attributes and Specifications: • Environment and context of use is well considered in terms of Indian scenario and the chosen user group. (Sec A) • Performance: product will be able to work in varied weather conditions and will be compatible with a varied range of 2 wheelers. (All the vehicles above 150 cc segment.) Device will be rough and tuff and will offer a reliability factor and would be easy to repair on a component level.

• Usability: The device will be user friendly and easy to use. The screen would be glove touch friendly and will offer legible screen visibility in varied lighting conditions, including bright sunlight.

• Aesthetics: Brand values are reflected in the look and feel of the over-all Design. The product fits the form and design language of present range of Bosch devices and products • Perceived quality: The product reflects Bosch’s standards and brand value.

It has a rugged look and neat finish. The product will also have a green mark and will follow company’s environmental and recyclability policies Key Features: • Sunlight readable screen and Glove friendly touch screen • Integrated smartphone & GPS Device via Bluetooth wireless technology • Adaptable to a wide variety of vehicles • Rugged and weather resistant (Water proof).

It can withstand any harsh conditions like pouring rain, freezing or hot temperature and even gas vapours courtesy its fuel-resistant plastics

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Connected Devices Fahrer(the device) is Intelligently linked with the 2 sensors : TPMS sensor and Crash sensor. It is also networked with smartphone and the â&#x20AC;&#x153;Fahrerconnect.comâ&#x20AC;? web portal for personalizing the Biking experience. For voice assistance it can be clubbed with Bluetooth headsets to complete the entire user journey The internet of these devices adds more convenience, more safety and more flexibility to the entire riding experience.

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Safety Parameters Reducing the RELIANCE ON VISUAL FEEDBACK The act of moving your head to look at something is called the vestibulo-ocular reflex, which defines how a user responds to the device’s visual feedback. Overt reliance on this type of eye movement is not only a hazard, but a mismatch between user expectations and design considerations.

Solutions : Solutions incorporate the use of verbal inputs and outputs, as well as taking advantage of different types of eye movements.

1. Hands-Free Navigation To allow the device to be more hands-free, user voice commands comes to help. Users could speak keywords such as “Go Home” to plan a route home from their current location, or speak addresses and points of interests. Speech recognition is not brand new technology and will improve the driving experience while using the device 2. Use of Left Hand Reliance on completely touch-screen interface to accomplish user tasks is not completely safe.The touch-screen becomes cumbersome and takes away the user’s focus when actually driving by forcing them to take their right hand (which for most people is their dominant hand) off the handle.

To tackle this most of the controls in the device are seated on the left side of the screen in order to make their right hand free from any distractions.

3. Reflexive Visual Feedback The most used feature the GPS when announcing that a direction is about to occur, will have these announcements in a corresponding, minimal readable directive on screen to assure the driver they’re going the right way.

This directive will emphasize saccadic eye movements rather than the vestibulo-ocular reflex as described below, by reducing the information load on the user.

Along with this device will display minimal information in a visual format like street view, because most of the users recognize the images and visuals faster and without much effort.

Together, these solutions will help reduce the safety hazards for the rider

Saccadic eye movements: It is a quick, simultaneous movement of both eyes between two phases of fixation in the same direction.

Saccades are rapid, voluntary, and essentially reflexive eye movements; drivers tend to look at the screen briefly while driving for confirmation of directions they just heard.

The vestibulo-ocular reflex (VOR): It is a reflex eye movement that stabilizes images on the retina during head movement.

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Ergonomics For designing a display there are different things which are needed to be taken into consideration as listed bellow: - User riding position - The placement of the cluster on the two wheeler (motorcycle/Scooter ) - User Visual field - Character height or display font size - Viewing distance - Display systems Orientation Riding Position: Fig.1. (Right) Motorcycle referenceHonda CBR 250R(2012) Calculated seat height: 30.7 inches Forward lean: 20 degrees Knee angle: 76 degrees Rider information (Dimensions) Height: 5 feet 8 inches Inseam: 31 inches Critical points which define the riding position are: - Handle bar position - Seat position - Peg position Fig.92 . (Above)

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Information that would be used together most frequently should be grouped together and placed in the optimum visual zone. (Fig.93.)

The viewing distance from the eye reference point of the seated operator to displays located close to their associated controls shall not exceed 640mm (25inches) and preferably not less than 510 mm (20 inches). (Fig.94.)

User visual fields, character height, viewing distance and display orientation

The angle at which the display is placed should be at aminimum angle of 45 degrees to the normal of the line of sight. (Fig.95.)

Fig.93. Vertical and horizontal visual fields (Above) Fig.94. Character height and viewing distance (Top Left) Fig.95. Reference for cluster orientation (Bottom Left)

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Rider information (Dimensions) for Fig.7. - Height: 5 feet 8 inches | Inseam: 31 inches | Arm straightness (max): 85% Fig.7. Riding Positions for Honda CBR, Hero Splendor Pro, Honda Activa (Left to right)

Fig.96. (Above)

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Fig.97. (Above)

Fig.98 . (Above)

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Chapter: 6.1 Industrial Design Design Language Form Explorations 3D Form Explorations Thermocol Form Explorations Design Development Positioning of the Units Mounting of the Device Exploded View Specs Colour Explorations

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Industrial Design + Interaction Design The design solution has 2 parts to it: Industrial Design aspects relating to the physical outer shell and its mounting and communication to secondary units & Interaction Design part that looks at the intangible features within the device and its screen based design development.

For the ease of representation it has been divided into 2 parts within the document

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Design Language Taking inspiration from the two mood boards that were created, a lot of forms were explored both on paper well as in high density thermocol.

Design Language To generate form, inspiration was taken from Boschâ&#x20AC;&#x2122;s present range of products. As the product can be docked over any vehicle above 150 CC, the design language was kept neutral , so that it compliments variety of scooters and motorcycles

1: Design Language

2: Design Language

Fig.99.

Fig.100.

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Form Explorations Parameters for selecting Form: - Forms were explored based on the 2 mood boards (with Boschâ&#x20AC;&#x2122;s own products), in order to be in sync with the companyâ&#x20AC;&#x2122;s design language.

- Design language of any particular Motorcycle/Scooter was not followed because the device can be mounted on different vehicles and they all can have different design languages. So the form needs to be neutral.

- Form is minimal because it is not supposed to be overpowering or exaggerated as the device will be used while the user is riding a vehicle. So it should not be distracting in any way.

- Most of the GPS /Navigation devices also have a similar form language which is minimal and fits the expected visual norms.

Multiple forms were explored both on paper as well as on thermocol. Also many options were tried on 3D Modelling software as well, before selecting the final form.

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3D Form Explorations This was the next stage after paper explorations. Forms were explored digitally on 3D softwares like rhino and alias to get a more holistic perspective of the overall form.

Fig.102.

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Thermocol Form Explorations

Fig.104.

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Multiple forms were explored In thermocol and some of these are placed here for reference

Fig.105.

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Design Development Following illustrations shows the development of the form from concept sketch to final form (sketch) and finally to 3D model

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Fig.106 (Above)

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Positioning of Units

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Mounting the Device One of the challenges of designing this device was to be able to securely and safely place it near the vehicles instrument cluster without trepidation that it will fall off mid-drive.

Other devices require awkwardly putting force on them while pushing down a lever, which results in user frustration when it doesn’t hold on. This is a critical, physical issue that compromises the driver’s safety and their trust in the device, since the driver will immediately turn their attention to the falling object and trying to reattach it rather than focusing on the road.

Inset ping cradle base

While finding a place to mount the device securely we came up with2 options: - Mirror Mount - Handle Mount Just because this device has to fit any 2 wheeler (either a scooter or motorcycle), we choose a mirror mount, because handle bar is not present in all the vehicles , whereas a rear view mirror is always there in any kind of vehicle.

Ball & socket system

The mount can be securely placed on the lower end of the mirror bar The mount consists moveable arm hardware that gets attached onto the mirror bar/ rails that are generally around 10 mm in diameter.

Designed into the mount is a 1” diameter rubber ball and socket system with adjustment point at the end of the socket arm; this with a twist of the arm knob, allows the user to move the device to the optimum viewing position.

The mounting hardware for mirror bar/ rails includes both standard and metric mounting bolts. These bolts fix securely onto the two C clamps making a secure grip.

The mount employs rubber modules that secure the grip in between the two c clamps and helps in absorbing vibrations .The rubber modules provides a significantly larger range of motion capture, absorbing a lot shock and vibration during a ride.

The included cradle onto which the device sits has a clean and clever four inset ping design that sports great holding position, just like in car’s removable stereo system.

Metric mounting bolts

C clamps

Rubber modules Fig.108.

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Exploded View Screen Front Camera Speakers Battery

PCB

Slots Slot Cover Casing Power Button Ball and socket clasp Connecting cables Bolts

Holder

Device

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Rubber Grip

Fig.110.

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Top Cover Sensor with LED

Top Cover

Battery

Presssure Sensor

Body

Battery

Base Lid

Crash & Location Sensor

Fig.111.

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Air Valve

Tyre Pressure Indicator

Fig.112.

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Specs Physical dimensions 5.12”W x 3.7”H x 1.18”D (13.0 x 9.4 x 3.0 cm); (130 x 94 x 30 mm) Display size, WxH 4.25”W x 2.55”H (10.8 x 6.5 cm); (108 x 65 mm); 5.0” diag (12.6 cm) Weight 375 - 450 grams All dimensions of the technical drawing (Fig.113.) are in millimeters (mm)

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Fig.113.

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Colour Explorations Multiple colour options were tried and tested before choosing the final colours.

The final colour options were taken as black and grey because: - Most of the users liked black as a colour - Itâ&#x20AC;&#x2122;s a neutral shade and will go well most the vehicle - Less distracting compared to other colours

Fig.115. (Below)

Fig.116.

Fig.117.

Pantone Solid Coated Cool Gray 6 C Pantone Solid Coated 426 C

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Pantone Solid Coated 424 C Pantone Solid Coated 7584 C

Pantone Solid Coated 7419 C Pantone Solid Coated Cool Gray 7 C

Pantone Solid Coated 5415 C Pantone Solid Coated Cool Gray 1 C

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Fig.120.

Fig.21.

Pantone Solid Coated Black 7 C Pantone Solid Coated 5793 C

Pantone Solid Coated Cool Gray 1 C Pantone Solid Coated

Fig.123.

Fig.124.

Pantone Solid Coated 7459 C Pantone Solid Coated 421 C

Fig.122.

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Chapter: 6.2 Interaction Design List of Features in the Device Information Architecture Features : 1. Tyre Health Monitor 2. Maintenance Log 3. Parking Assistant 4. Conneted Cluster 5. Weather 6. Camera 7. Crash Detector 8. Music Player 9. Compass 10. Phone 11. Time 12. Radio 13. Diagnostic Check 14. Locator 15. Fuel Manager 16. Locate (GPS) 17. Primary Pages

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List of features in the device Users will refer to the device for viewing different information, alerts, indications and location data.

The order in which the user might use the data on the device is given here in form of different information groups based on the descending extent of the preferences the driver makes while riding or while the vehicle is parked. Functionality of the features have been graded in considering safety on the road

Hierarchy of the features

Functionality of the apps & the features while :

The features/information has been divided into primary, secondary and tertiary.

(A) Riding the vehicle:

Primary: - Locate (GPS): Navigation assistance - Diagnostic Check: Before staring the ride, users can perform a quick check of their vehicle health.

- Notifications/ Alerts: Critical Popups related to Engine check/tire pressure etc.

Fully functional apps: - Compass - Locate

Secondary : - Parking Assistant: Aid in finding the parked vehicle via the sensors attached on the vehicle .

- Weather: Get weather condition along with GPS information -Connected Cluster: To see the other riders in a group ride along with GPS information - Phone: > Incoming Calls: Caller Name and information. Rejected /busy message will be sent > Outgoing Calls: Feedback to voice search. Calls will not be allowed while driving - Media : > Music player /Radio : Voice based input/output and volume adjustment Tertiary : - Maintenance Log: Keeps an log of the maintenance performed on the vehicle - Fuel manger: After adding the fuel, the information can be updated on the device.

- Camera: To capture videos and photos on the ride through voice based inputs - Compass - Time - Security: This will be hidden feature and will work only in case of an emergency

Prabhav Jain, Graduation Project 2015

Partially functional apps: - TPMS - Weather - Connected Cluster - Camera - Media (Music player/Radio) - Phone (These will function via voice command and will require minimal interaction with the screen ) (B) Stationary/Parked position of the vehicle: - Parking assistant - Fuel manager - Maintenance Log - Diagnostic check - Security

142

Home

IA Applications

Locate (GPS)

Footer

Header

- Notification - Volume - Settings

Menu

- Time - Connection status (Network, Bluetooth, etc.)

- Battery

Home

(Location Status)

- Send Location - Friends - Settings

Parking Assistant

Tyre Health Monitor (TPMS)

Connected Cluster

Compass Menu

Home

(TPMS Status)

- Set Tyre pressure - Set Temperature - Set Units

Home

Menu

Home

(Location Status)

Media Menu

- Send Location - Friends - Settings

- History - Add device - Restore

Home - Add Fuel - Fuel Log - Statistics

Parking App - Share - Information - Navigation - Set Reminder - Settings

Menu

Home

Menu

Home

(Weather Status)

Camera (Photos)

Video

Music Player

Radio

Phone Menu

Home

(Player Home)

- Select Source - Playlist - Speaker/Volume Prabhav Jain, Graduation Project 2015

Security Menu

Home

Pictures

Videos

Menu

Home

(Radio Player)

Menu

Home

(Scanning Page)

- Delete Category - Bike Servicing - Add Category - Air Filter Change - Restore - Air Filter Cleaning - Brake Fluid Change - Brake Pads Change - Battery Water Level - Clutch Fluid Change - Engine Oil Change - Engine Oil Filter Change - Front Tyre Change - Back Tyre Change - Add A Category

- Weather Radar - Road Condition - Settings

Menu

Diagnostic Check

Maintenance Log

Camera

Weather

Menu

Fuel Manager

Home - Call Home - Phone Book - Dial - Call History - Favourites - Voice Dial

- Error Logs

Crash Vehicle Detector Locator Dependency on external sources liker network, server and websites

- Select Source - Manual Tuning - Set Frequency - Channels

143

1. Tyre Health Monitor Tire Pressure Monitoring Sensors keeps a tab on the tyre health of the vehicle. The sensor is attached to each tire allowing the tire pressure to be monitored on the device display. The system can supports up to two tires in any configuration.

Tire Pressure Monitor System (TPMS) keeps a check on tire pressure and temperature in real time via the ANT technology. (Wireless Sensor Network technology for short range wireless communication) It even flashes out alerts in case the tire pressure is low and also monitors the tire pressure over time to detect slow leaks and prevent them from becoming a bigger problem later on. This system helps in increasing the tyre life of the vehicle.

TMPS STATUS Front Tyre Pressure

1. Front tyre

37.5 PSi Front Tyre Temperature 27*C Rear Tyre Pressure 37.5 PSi Rear Tyre Temperature 24*C

2. Rear tyre Main Screen for tyre health monitor | Screen No : 1.0

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144

11:30 AM

APPS

SECURITY

TPMS

FUEL MANAGER

CONNECTED CLUSTER

MAINTENANCE LOG

DIAGNOSTIC CHECK

LOCATE

NOTIFICATION

VOLUME

SETTINGS

Screen No : A

Screen No : B.1

TMPS STATUS Front Tyre Pressure

TMPS Settings 1. Front tyre

37.5 PSi

Set Tyre Pressure Alarm

m

Front Tyre Temperature 27*C

Set Temperature Alarm

Rear Tyre Pressure

Set Units

37.5 PSi Rear Tyre Temperature 24*C

2. Rear tyre

Screen No : 1.0 Main Screen with tyre health status.

In case of an alert notification will get highlighted

Prabhav Jain, Graduation Project 2015

Screen No : 1.1 TMPS Settings Page

145

TMPS Settings Set Tyre Pressure Alarm

m Set Temperature Alarm

Set Units

Screen No : 1.1

Set Temperature Alarm High Temperature Alarm

2_*C

High Temperature Alarm

17*C

Low Temperature alarm

Set Units

Set Tyre Pessure Alarm High Tyre Pressure Alarm

Low Tyre Pressure Alarm

31.5 PSi

Tyre Pressure Unit

20.5 PSi

Tyre Temprature Unit

Pressure

10 *C Done

Screen No : 1.1.1

Screen No : 1.1.2

Screen No : 1.1.3

Entering the value via keypad

Select Tyre Pressure Unit

Select Tyre Temprature Unit

PSi

Celsius (°C)

KPi

Fahrenheit (°F)

KPa

Screen No : 1.1.3.1

Prabhav Jain, Graduation Project 2015

Screen No : 1.1.3.2

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2.Maintenance Log It helps the user keep a track of the maintenance performed on their vehicle. It records various categories like a brake liquid change, air filter change etc.

On the maintenance logâ&#x20AC;&#x2122;s specific category page, you can set a maintenance reminder based on the amount of kilometers ridden or based on a specific calendar date (or both). You can also enter both for the same maintenance alert, and youâ&#x20AC;&#x2122;ll be notified based on whichever comes first. It keeps your bike in tip-top shape by planning and tracking your vehicles maintenance.

MAINTENANCE LOG Bike servicing 11 / Augest / 2014

_ _1122014 KM

Air filter change 21 / May / 2014

_ _1122014 KM

Air filter cleaning

_ _1122014 KM

13 /March / 2014 Brake fluid change XX / XXXX / XXXX

_ _1122014 KM

Main Screen for Maintenance Log | Screen No : 2.0

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11:30 AM

APPS

SECURITY

TPMS

FUEL MANAGER

CONNECTED CLUSTER

MAINTENANCE LOG

DIAGNOSTIC CHECK

LOCATE

NOTIFICATION

VOLUME

SETTINGS

Screen No : A

Screen No : B.1

MAINTENANCE LOG

MAINTENANCE LOG

Brake pads change

11 / Augest / 2014

_ _1122014 KM

11 / Augest / 2014

_ _1122014 KM

Air filter change 21 / May / 2014

_ _1122014 KM

Battery water level 21 / May / 2014

_ _1122014 KM

Air filter cleaning

_ _1122014 KM

Clutch fluid change 13 /March / 2014

_ _1122014 KM

_ _1122014 KM

XX / XXXX / XXXX

Bike servicing

13 /March / 2014 Brake fluid change XX / XXXX / XXXX

Screen No : 2.0

Engine oil change

_ _1122014 KM

Screen No : 2.1

List view showing all the maintenance log fields.

Maintenance item that needs attention/or is upcoming will automatically feature on the top of the list. It will also get highlighted.

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148

Main menu options for screen 2.0/1/2

MAINTENANCE LOG

MAINTENANCE LOG

Engine oil filter change

Delete Category

Add Category

_ _1122014 KM

ENTER - Milgae

Front tyre change XX / XXX / XXXX

_ _ _ _ _ _ _KM

ENTER - Date

_ _1122014 KM

EDIT - Name

13 /March / 2014 Add a category

Cancel

_ _ _ _ _ _ KM

XX / XXXX / XXXX

Screen No : 2.0.1

Screen No : 2.2.1

Front tyre change

5_ _ _ _

Low Temperature alarm

10 *C

MAINTENANCE LOG 5_ /_ _ /_ _ _ _

Set Date

Low Temperature alarm

Front tyre change

_ _1122014 KM

11 / Augest / 2014

10 *C

(+) Add Entry

Done

Done

Screen No : 2.2.1.1

Restore Default

Screen No : 2.2

Front tyre change Set Milgae

NTER - M

11 / Augest / 2014

hange Back tyre change XXX

Restore

Front tyre change

Screen No : 2.2.1.2

Screen No : 2.2.0

Entering the value via keypad

MAINTENANCE LOG Delete Entry

Edit Entry

Menu option for a added entry Screen No : 2.2.0.1 Prabhav Jain, Graduation Project 2015

149

3. Parking Assistant The parking assistant works in parallel with your phone. It helps you find your parking spot, by marking it on the map and sending the information to your mobile phones. It even sends reminders after your paid parking time duration is over, saving your time and money.

There is also a possibility of using Google maps and a database of parking spots to help you find out parking spots in major cities. In addition to this parking assistance also gives you location of nearby garages including address, phone number, hours and photos.

P

PARKING Time parked: Address: Coordinates: Landmark: GPS accuracy:

10:15 PM

AT&T

Bosch Trip Assistant - Parking

X

P 11: 15 AM Ferns City, Bangalore, Karnataka, India Latitude: N 12.982038 | Longitude: E 77.697989 Samsung R&D institute 20 feet P

* Information sent to +91 9998960681 Main Screen for Parking Assistant | Screen No : 1.0

Prabhav Jain, Graduation Project 2015

Share

i

Information

Navigate

!

Reminder

Settings

Main Screen for Mobile phoneâ&#x20AC;&#x2122;s Parking Assistant App | Screen No : M 1.2

150

11:30 AM

PHONE

APPS

CAMERA

P

LOCATE COMPASS

NOTIFICATION

VOLUME

PARKING

Screen No : B.2

PARKING

P

P

WEATHER

SETTINGS

Screen No : A

P

MEDIA

P

PARKING Time parked: Address: Coordinates: Landmark: GPS accuracy:

11: 15 AM Ferns City, Bangalore, Karnataka, India Latitude: N 12.982038 | Longitude: E 77.697989 Samsung R&D institute 20 feet P

TAP TO SAVE AND SEND YOUR LOCATION INFORMATION

Screen No : 3.0

Prabhav Jain, Graduation Project 2015

* Information sent to +91 9998960681 Screen No : 3.1

151

Tapping the screen sends the information to the mobile phoneâ&#x20AC;&#x2122;s parking app that connects the two devices and helps the user find the vehicle after parking

P

PARKING

P

P

P

PARKING 11: 15 AM Ferns City, Bangalore, Karnataka, India Latitude: N 12.982038 | Longitude: E 77.697989 Samsung R&D institute 20 feet

Time parked: Address: Coordinates: Landmark: GPS accuracy:

P

* Information sent to +91 9998960681

TAP TO SAVE AND SEND YOUR LOCATION INFORMATION

Screen No : 3.0

PARKING

Screen No : 3.1

P

ry

PARKING - HISTORY Fern city road, nakundi...

History

11 / August / 2014 M.G. Road, bengrapulli...

14 / May / 2014

Add Device

National Institute of Me...

Restore

13 /April / 2014

Screen No : 3.0

Prabhav Jain, Graduation Project 2015

Screen No : 3.1

152

Launching Screen AT&T

Screen showing the parking position of the vehicle

10:15 PM Bosch Trip Assistant - Parking

10:15 PM

AT&T

X

Bosch Trip Assistant - Parking

X

P P

Parking

Share

Parking Assistant App Screen No : M 1.0

Prabhav Jain, Graduation Project 2015

Parking Assistant App Screen No : M 1.1

ii

Information

Navigate

!

Reminder

Settings

Parking Assistant App Screen No : M 1.2

153

AT&T

10:15 PM

AT&T

X

Bosch Trip Assistant - Parking

10:15 PM

10:15 PM

AT&T

X

Bosch Trip Assistant - Parking

Bosch Trip Assistant - Parking

X

Facebook Skype Snapchat Whatsapp

Time parked: 11: 15 AM Address: Ferns City, Bangalore, Karnataka, India Coordinates: N 12.982038 | E 77.697989 Landmark: Samsung R&D institute Distance from parking: 855 Meters GPS accuracy: 20 feet Notes: near coffee shop

X

Time parked: 11: 15 AM Address: Ferns City, Bangalore, Karnataka, India Coordinates: N 12.982038 | E 77.697989 Landmark: Samsung R&D institute Distance from parking: 855 Meters GPS accuracy: 20 feet Notes: near coffee shop

X

Twitter Messaging Gmail Yahoo Mail Cloud Bosch Trip Assistant

Camera

Share

Parking Assistant App Screen No : M 1.3

Prabhav Jain, Graduation Project 2015

Notes

Camera

Share

Parking Assistant App Screen No : M 1.4

Notes

Parking Assistant App Screen No : M 1.5

154

Vehicle locator on the phone AT&T

Parking Reminder on the phone

10:15 PM Bosch Trip Assistant - Parking

Carrier

X

10:15 PM

Bosch Trip Assistant - Parking

X

Set Parking Time Reminder

!

Date Monday, 12/ October/2014 Time 09:35 AM IST

P

Alarm Ring Tone Parking Information

Walk 650 m, 8 min

P

1. Head south on Union St toward Infantry Rd 18 m 2. Turn right onto Infantry Rd 280 m 3. Turn right after Ganesh Bagh Jain Sthanak (on the right) 250 m 4. Continue onto Venkataswamy Naidu Rd 84 m 5. At Balekundri Cir, continue onto Cunningham Rd

Reminder Set for Monday, 12/ October/2014 at 09:35 AM IST

Voice

Parking Assistant App Screen No : M 1.6

Prabhav Jain, Graduation Project 2015

Parking Assistant App Screen No : M 1.7

155

4. Conneted Cluster A lot of people go together on group rides, so connected cluster keeps the entire group linked.

It shows them the real time position of the fellow riders on the device display panel via the aid of the GPS unit by tracking all the linked devices. Users do not need to stop their vehicles and call their friends who are driving along to know their position, all they need to do is check their location on the device display panel.

CONNECTED CLUSTER

Tracking Screen for Connected Cluster, showing two connected Vehicles | Screen No : 5.0

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156

11:30 AM

APPS

NOTIFICATION

SECURITY

TPMS

FUEL MANAGER

CONNECTED CLUSTER

MAINTENANCE LOG

DIAGNOSTIC CHECK

LOCATE

VOLUME

SETTINGS

Screen No : A

CONNECTED CLUSTER

Screen No : B.1

CONNECTED CLUSTER Send Location

Friends

ds Settings

Screen No : 5.0

Prabhav Jain, Graduation Project 2015

Screen No : 5.1

157

CONNECTED CLUSTER

CONNECTED CLUSTER Send Location

Add Friends

s Friends

Friend List

ds

List

Settings

Screen No : 5.1

Screen No : 5.2

CONNECTED CLUSTER

CONNECTED CLUSTER

Amit_

Enter Your Friends Username

Friend 1

Friend 2

Low Temperature alarm

10 *C

Friend 3

Done

Screen No : 5.2.1

Screen No : 5.2.2

CONNECTED CLUSTER

Call Details Enter Your Friends Username

Friend 4

Amit21

Finding Amit21..

Bluetooth

OK

Screen No : 5.2.1.1 Prabhav Jain, Graduation Project 2015

CANCEL

Screen No : 5.1.1.2 158

Device -2 (on another vehicle)

CONNECTED CLUSTER

CONNECTED CLUSTER

Request was sent successfully.

Your friend has to authorize your request

Bluetooth

Screen No : 5.1.1.3

CONNECTED CLUSTER Friend 1 Waiting for authorization

Screen No : 5.0 (B)

CONNECTED CLUSTER Send Location

Friends

nds Settings

Screen No : 5.1.1.4

CONNECTED CLUSTER

Screen No : 5.1 (B)

CONNECTED CLUSTER

As soon as device-2 accepts the request, the device 2 position will be shown on the main display for device 1

Friend 1 Waiting for authorization...

ACCEPT

Screen No : 5.1.1.5 Prabhav Jain, Graduation Project 2015

DENY

Screen No : 5.2 (B) 159

Device -2 (on another vehicle)

CONNECTED CLUSTER Friend 1 Friend-1 can see you. You cannot see Friend-1

-1 Friend 2 Visible Friend 3 Hidden Friend 4 Visible

Screen No : 5.3 (B)

CONNECTED CLUSTER Friend 1 Show Friend-1 on the Map?

SHOW

HIDE

Screen No : 5.4 (B)

CONNECTED CLUSTER

Screen No : 5.5 (B) Prabhav Jain, Graduation Project 2015

160

5. Weather The weather link keeps you posted about the weather on your route. You can check the weather of your route before you start or see the alerts en-route. Features like weather radar for the area, Weather alerts, and road conditions: fog, wet etc keeps you in check.

Weather Observed At : Bengaluru, Karnataka Isolated Thunderstorms

Monday

Tuesday

Wednesday

29*C | 15*C

29*C | 15*C

29*C | 15*C

Sunday

Currently :

Thursday

Friday

Saturday

29*C | 15*C

29*C | 15*C

29*C | 15*C

27*C

Humidity : 79 % Wind : 14 km/h

Main screen for weather App | Screen No : 5.1

161 Prabhav Jain, Graduation Project 2015

11:30 AM

PHONE

APPS

CAMERA

P

LOCATE COMPASS

NOTIFICATION

MEDIA

VOLUME

Screen No : A

Weather

WEATHER

PARKING

SETTINGS

Screen No : B.2

Weather

Loading current location weather updates...

Observed At : Bengaluru, Karnataka Isolated Thunderstorms

Monday

Tuesday

Wednesday

29*C | 15*C

29*C | 15*C

29*C | 15*C

Sunday Bluetooth

Currently :

Prabhav Jain, Graduation Project 2015

Friday

Saturday

29*C | 15*C

29*C | 15*C

29*C | 15*C

27*C

Humidity : 79 % Wind : 14 km/h

Screen No : 5.0

Thursday

Screen No : 5.1

162

Wed, Oct 12, 2014

Weather Observed At : Bengaluru, Karnataka Isolated Thunderstorms

Monday

Tuesday

Wednesday

Chance of Thunderstorms Chance of Precipipitaion: 50%

Monday

Sunday 29*C | 15*C

29*C | 15*C

29*C | 15*C Bluetooth

Thursday

Currently :

Friday

Saturday

27*C

Humidity : 79 % Wind : 14 km/h

High : Low :

29*C | 15*C

29*C | 15*C

29* C 15* C

Sunrise:

05:45 AM Sunset:

06:17 PM

29*C | 15*C

Screen No : 5.1

Screen No : 5.1.1

Weather Weather Radar

dar Road Condition

Settings

Screen No : 5.2

Colour coded weather dispaly

Road Condition

Weather Radar

RAIN

SNOW

Screen No : 5.2.1 Prabhav Jain, Graduation Project 2015

MIX

WET

ICE

SNOW

Screen No : 5.2.2

STRONG WIND

FOG

163

6. Camera Camera: Device will have a front and a back camera to record bike rides and take pictures via voice commands. This is a fun feature. Having a camera on the bike could help users record any part of the ride that they might want to share with their friends and relatives, considering all the social networking platforms on the web. This feature will help users support all their stories with a clear footage and proofs.

REC GPS

Video screen page with recording happening in the background | Screen No : 6.1

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164

11:30 AM

PHONE

APPS

CAMERA

P

LOCATE COMPASS

NOTIFICATION

VOLUME

MEDIA

WEATHER

PARKING

SETTINGS

Screen No : A

Screen No : B.2

CAMERA

REC

FRONT Camera

Screen No : 6.0

Video

Screen No : 6.1 Camera works via voice commands, whereas the moment video starts it takes a backseat in the corner of the screen allowing users not to get distracted, letting important features work as usual on the screen

165 Prabhav Jain, Graduation Project 2015

REC

REC

GPS

FRONT

Screen No : 6.2

CAMERA

Screen No : 6.3

CAMERA

y Back Play Back

Front Camera

Settings

BackCamera

Recording Window

Screen No : 6.3.2

CAMERA

Screen No :6.3.1

CAMERA - SETTINGS

Photos

Video Settings

Videos

Photo Settings

Card

Screen No : 6.3.2.1 Prabhav Jain, Graduation Project 2015

6.3.2..2 166

CAMERA

CAMERA - SETTINGS o Setting

Photos

Video Settings

Videosdeos

Photo Settings

Card

Screen No : 6.3.2.1

Screen No : 6.3.2.2

CAMERA

CAMERA - SETTINGS de

o os

Video 1 Ph t 11 / Augest / 2014

Mode

Video 2 i V deos 14 / May / 2014

Field of View

Video 3 13 /April / 2014

amera

Loop

C Microphone

Screen No : 6.3.2.1.1

Screen No : 6.3.2.2.1

CAMERA - SETTINGS FULL HD 1080p 16:9 30 FPS Tall HD 960p 4:3 48 FPS Fast HD 720p

X BACK

VOLUME

FORWARD

REWIND

PLAY

Screen No : 6.3.2.1.1.1

DELETE

16:9 60 FPS

Economic HD 720p 16:9 30 FPS

Screen No : 6.3.2.2.1.1 167

Prabhav Jain, Graduation Project 2015

7. Crash Detector The device can automatically call for help in case of a crash or an accident. In case of any other mishap it can be tuned on manually. After any jerk above a particular threshold the system will get activated, giving a buffer of 30 seconds before sending distress messages to the emergency contacts. In case of a false alarm it can be manually turned off within 30 seconds by the user with a simple swipe. Emergency response controls are important for riderâ&#x20AC;&#x2122;s security

CRASH DETECTED

7 SLIDE TO STOP THE ALARM

Crash Detector alaram screen | Screen No : 7 .2

168

11:30 AM

APPS

SECURITY

TPMS

FUEL MANAGER

CONNECTED CLUSTER

MAINTENANCE LOG

DIAGNOSTIC CHECK

LOCATE

NOTIFICATION

VOLUME

SETTINGS

Screen No : A

Screen No : B.1

SECURITY

CRASH DETECTOR

Crash Detector

Uncheck to turn off the crash detector

Vehicle Locator

View profile

Set Alarm Duration

Screen No : S

Screen No : 7.0

CRASH DETECTED

CRASH DETECTOR Sangeet Ahuja

7

+91 9998960681 23, fern city road, bangalore

Health record No allergies, No infections Emergency Contact Mr. Rajeev Ahuja, +91 99989.....

Screen No : 7.1 Prabhav Jain, Graduation Project 2015

Update profile information

SLIDE TO STOP THE ALARM

Screen No : 7.2 169

8.Music Player The device has an integrated MP3 player and support for a smartphone.

It also has a micro-USB Interface and a SD Card slot, with a closed USB cap for waterproofing.

MUSIC PLAYER Retro Future Factory John Jacob

1/1

Browse 0:00

4:34

VOLUME

FORWARD

PLAY

REWIND

Music Player main screen | Screen No : 7 .2

Prabhav Jain, Graduation Project 2015

170

11:30 AM

PHONE

APPS

CAMERA

P

LOCATE COMPASS

NOTIFICATION

MEDIA

VOLUME

WEATHER

PARKING

SETTINGS

Screen No : A

Screen No : B.2

MUSIC PLAYER

MEDIA Music player

Retro Future Factory John Jacob

1/1

Radio

Browse Pictures

0:00

4:34

Videos VOLUME

Screen No : M

FORWARD

PLAY

REWIND

Screen No : 8.0

Music can be played in the background,though government of India’s Traffic safety rules and regulations prohibit listening to music while driving, but it’s a common behaviour amongst users to listen to music while they are riding a vehicle. Apart from this many countries like USA also allow listening to music while riding a vehcile. Based on these decisions this feature may or may not be included within the device.

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171

MUSIC PLAYER

MUSIC PLAYER Select Source

Retro Future Factory John Jacob

1/1 Playlist

Browse 0:00

4:34

VOLUME

FORWARD

PLAY

Speaker Source / Volume

REWIND

Screen No : 8.0

Screen No : 8.1

BLUETOOTH MUSIC PLAYER

SELECT SOURCE Built In MP3 Player Internal stored music

All Songs

Bluetooth External bluetooth devices...

Albums

Line In Wired connection

Artists

Browse

Genres

Screen No : 8.1.1

Screen No : 8.1.2

MUSIC PLAYER - VOLUME EXTERNAL SOURCE

INBUILT SPEAKERS

+ Screen No : 8.1.3 Prabhav Jain, Graduation Project 2015

172

9. Compass Some people like to ride in traditional way without the GPS and go on with the directions shown in the Compass. It also works in case of off route options, which are no not listed on the GPS.

COMPASS Speed

0.0 km/h Elevation

819 ft GPS Accuracy

20 ft

Time of the day

NNW 317*

01:17 PM Compass | Screen No : 9.0

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173

10. Phone Communication Tool is well integrated in the device. Also, the system collaborates with any Smartphone to make and receive calls without the need to take out the phone while driving. On the road, Bikers can keep their smart phones safely and comfortably in their pockets, connected to device via Bluetooth as required. Calls and messages are shown on the display via notifications.

Texts can even be read on the display when the bike is stationary. When it is on the move this function is disabled for safety.

PHONE

Calls cannot be placed while driving

Calling screen while driving | Screen No : 10.1 A

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174

11:30 AM

PHONE

APPS

CAMERA

P

LOCATE COMPASS

NOTIFICATION

VOLUME

MEDIA

WEATHER

PARKING

SETTINGS

Screen No : A

Screen No : B.2

PHONE

PHONE

CALL HOME

PHONE BOOK

DIAL

CALL HISTORY

FAVOURITES

VOICE DIAL

Screen No :10.0

Calls cannot be placed while driving

Screen No : 10.1 A When vehicle is on the move the call function is disabled for safety

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PHONE

CALL HOME

PHONE BOOK

DIAL

CALL HISTORY

FAVOURITES

VOICE DIAL

Screen No :10.0

Call Log

PHONE

Amit Patil 12:15 PM

99989606_

Edward Jose 10:45 AM

Edward Jose 10:45 AM

Sammy

Sammy

07:45 AM

07:45 AM

Rahul Sharma

Rahul Sharma

12/08/2015

Call

12/08/2015

Screen No : 10.2

Screen No : 10.1 B

PHONE

Call Details Amit Patil 12:15 PM +91 9998960681

Calls cannot be placed while driving

00:00 Secs amit@gmail.com 23, fern city road, bangalore

Call Back

Screen No : 10.2.1 Prabhav Jain, Graduation Project 2015

Screen No : 10.1 A 176

11. Time The device also has a clock that keeps you on time always. The clock icon sits on the main page, and can be seen in full view by simply tapping the icon. Additionally riders can set reminders, alarms and timers

Time

03:40 PM Delhi

Clock main screen | Screen No : 11.0

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11:30 AM

Time

03:40 PM Delhi

APPS

NOTIFICATION

LOCATE

VOLUME

SETTINGS

Screen No : A

Screen No : 11.0

Time Set Alarm 11: 30 AM Set Reminder 14 / May / 2014 Timer-Race _

Screen No : 11.1

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12. Radio Radio Lounge Radio

93.7 MHz

John Jacob: Forver Mine

Scan 80

105

Main screen for the Radio | Screen No : 12.0

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11:30 AM

PHONE

APPS

CAMERA

P

LOCATE COMPASS

NOTIFICATION

VOLUME

WEATHER

PARKING

SETTINGS

Screen No : A

MEDIA

MEDIA

Screen No : B.2

Radio

Music player

Lounge Radio

93.7 MHz

John Jacob: Forver Mine

Radio Scan

Pictures

80

105

Videos

Screen No : M

RADIO

CHANNELS Channel 1

Select Source

92.40 MHz Channel 2 93.50 MHz

Manual Tuning

Channel 3

Set Frequency

98.30 MHz Channel 4

Channels

102.90 MHz

Screen No : 12.1

nels Prabhav Jain, Graduation Project 2015

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13. Diagnostic Check With today’s advanced vehicle technology, two wheelers are like “computers on wheels” so it’s very important for riders to understand and know the faults that can cause any problem later.

Vehicle’s Diagnostic check can be equipped to be able to deal with finding faults in: • Engine Management • Fuel Injections Systems • Anti-Lock Braking Systems • Electronic fuel Control Systems • Safety Related Systems

Error Logs ABS System B01001 Exhaust B02001 Battery B03001 Engine Oil B04001 Error Log screen for Diagnostic Check | Screen No : 13.2

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11:30 AM

APPS

SECURITY

TPMS

FUEL MANAGER

CONNECTED CLUSTER

MAINTENANCE LOG

DIAGNOSTIC CHECK

LOCATE

NOTIFICATION

VOLUME

SETTINGS

Screen No : A

Diagnostic Check

Screen No : B.1

Diagnostic Check

Scan the vehicle for errors ..

Scaning the vehicle for Error Logs...

Bluetooth

Bluetooth

SCAN

Screen No : 13.0

Error Logs

Screen No : 13.1

Error Log

ABS System

Exhaust

B01001

Error Code: B02001 Exhaust gas recirculation flow insufficient detected

Exhaust B02001 Battery B03001 Engine Oil B04001

Screen No : 13.2 Prabhav Jain, Graduation Project 2015

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14. Locator The locator system works in conjunction with locator website to help users to keep a track to their vehicle. The website stays connected to the Device and its senor unit via GPS Technology and the host server. â&#x20AC;˘ GPS Locator can help rider easily locate their motorcycles in case of any mishap and doubles up as anti-theft security system â&#x20AC;˘ Real-Time Internet Tracking can help riders loved ones to keep a track of their position.

Fahrer Locator All

Online

Offline Offline

KA 12 PL 8198

Static

KA 32 YH 0167

Static

KA 32 TG 7634

Moving

Hi, User Name [ Password | Information | Service provider ]

Current Location

Parsi Temple, Infantry Road, Bangalore, India

Full Screen

+ X

Hero Splendor+ Speed: 44 km/Hr (South East, Moving ) Position: 12/12/2014 | 17:10:05 Tracking | Playback | Enlarge

Tracking | Playback | Enlarge

-

KA 12 PL 8198

X

Monitor Website Home Page | Screen No : 14.0

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The same website can track multiple devices at the same time, as seen below

Fahrer Locator All

Online

Offline Offline

KA 12 PL 8198

Static

KA 32 YH 0167

Static

KA 32 TG 7634

Moving

Hi, User Name [ Password | Information | Service provider ]

Current Location

Parsi Temple, Infantry Road, Bangalore, India

Full Screen

+ X

Hero Splendor+ Speed: 44 km/Hr (South East, Moving ) Position: 12/12/2014 | 17:10:05 Tracking | Playback | Enlarge

Tracking | Playback | Enlarge

-

KA 12 PL 8198

X

Monitor | Screen No : 14.0

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Fahrer Locator Current Location

Hi, User Name [ Password | Information | Service provider ]

Parsi Temple, Infantry Road, Bangalore, India

Full Screen

+ X

Hero Splendor+ Speed: 44 km/Hr (South East, Moving ) Position: 12/12/2014 | 17:10:05 Tracking | Playback | Enlarge

-

Monitor | Screen No : 14.1

Fahrer Locator Hero Splendor+

From : 07/10/2015

Hi, User Name [ Password | Information | Service provider ] To : 08/10/2015

Start :

-

+

START

Full Screen

+ X

Hero Splendor+ Speed: 44 km/Hr (South East, Moving ) Position: 12/12/2014 | 17:10:05

-

Monitor | Screen No : 14.2 Prabhav Jain, Graduation Project 2015

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15. Fuel Manager Fuel manager calculates and tracks fuel mileage (fuel economy/efficiency). Whenever user buys fuel, they just need to enter the amount of fuel purchased by them and their current odometer value. The application will calculate the fuel mileage; maintain a log of the purchases, and display plots and statistics for the entered data.

Fuel Manager Add Fuel

Fuel Log

Statistics

Monitor Website Home Page | Screen No : 15.0

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11:30 AM

APPS

NOTIFICATION

SECURITY

TPMS

FUEL MANAGER

CONNECTED CLUSTER

MAINTENANCE LOG

DIAGNOSTIC CHECK

LOCATE

VOLUME

SETTINGS

Screen No : A

Screen No : B.1

Fuel Manager Add Fuel

Fuel Log

Statistics

Screen No : 15.0

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Fuel Manager

Settings KTM

Add Fuel

Add Vehicle

Fuel Log

Units

Statistics

Font size for graphs

KMs| Liters

Rs

Currency

Screen No : 15.0

Screen No : 15.1

Add Fuel

Settings

11/10/2014

Date

Odometer (Kms)

Fuel Price (Per Liter)

11220 KM 77.05Rs

Display cost in Log

Display Notes in Log

Default to Full tank

200 Rs

Total Cost

Screen No : 15.2

Screen No : 15.1.1

Add Fuel

Fuel Log

Fuel Amount (Liters)

2.59 L

Odometer: 9345 KM

Odometer: 10017 KM

Screen No : 15.2.1

CANCEL

Cost : 300 Rs 49.23 KM/L

25 / 09 / 2014

OK

Cost : 100 Rs 48.59 KM/L

21 / 09 / 2014

Add Notes

Cost : 200 Rs 49.30 KM/L

11 / 09 / 2014 Odometer: 9784 KM

Full Tank

Prabhav Jain, Graduation Project 2015

Medium

Odometer: 10429 KM

Cost : 250 Rs 48.22 KM/L

30 / 09 / 2014

Screen No : 15.3 188

Fuel Manager

Statistics

Add Fuel

All

Fuel Log

Time Duration

Statistics

Screen No : 15.0

Screen No : 15.3

Statistics

Statistics From

01/09/2014

To

30/12/2014

100 80

65.45

60

Liters

20

Details

00

Graph

SEP

Screen No : 15.3.1

49.20 Km/L

Distance Driven

Fuel Economy (Min)

45.33 Km/L

Fuel Purchased

Fuel Economy (Max)

51.04 Km/L

Fuel Cost

Prabhav Jain, Graduation Project 2015

DEC

Statistics Details

Fuel Economy (Avg)

Screen No : 15.3.1.2

NOV

Screen No : 15.3.1.1

Statistics Details

Fuel Price (Avg)

OCT

Months

10414 KM 214 KM (per month) 325 Liters 21 Liter (per month) 7300 Rs 900 Rs (per month)

74.35 Rs

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16. Locate (GPS) This will be a standard GPS Navigation System. It will also allows riders/motorcyclists to pair a Bluetooth equipped helmet or earpiece to the GPS within the device to hear spoken navigation directions and other notifications. The GPS device offers street names and navigation commands via the Bluetooth headset leading riders on the way and will also help them to keep their eyes on the road. Along with this device display will also be available for more information.

It will have the ability to find rides based on distance, time, or location. It also has a Curvy Road selector that finds a winding route to your destination to make your ride more fun and enjoyable.

LOCATE

Locate Home Page | Screen No : 16.0

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11:30 AM

APPS

NOTIFICATION

LOCATE

VOLUME

Screen No : A

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LOCATE

SETTINGS

Screen No : 16.0

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17. Primary Pages 11:30 AM

APPS

NOTIFICATION

SECURITY

TPMS

FUEL MANAGER

CONNECTED CLUSTER

MAINTENANCE LOG

DIAGNOSTIC CHECK

LOCATE

VOLUME

SETTINGS

Home Screen | Screen No : A

Main Menu | Screen No : B 1

SETTINGS Bluetooth Connect to a bluetooth device

PHONE

CAMERA

MEDIA

P COMPASS

WEATHER

Main Menu | Screen No : B.2

Prabhav Jain, Graduation Project 2015

PARKING

Display Brightness, colour mode, time...

Updates maps, softwares and more...

Language and Keyboard Set Prefernces,keyboard settings...

Main Settings | Screen No : S

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Chapter: 6.3 Visual Design Preface to Visual Design UI Market Study and Inspiration UI Colour UI Typography Final UI

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Preface to Visual Design To create a visual language it is important to understand what elements contribute to it. These can be broadly classified into: - Colour Palette - Typography - Icon Style Based on the nature of the device, Design Brief and User persona we came up with few keywords for the Visual Designâ&#x20AC;&#x2122;s Look and feel.

- Personalized - Simple and Clean - Approachable - Easy Navigation - Clarity Before finalizing a style, we also looked at some of the existing platforms available for GPS devices like TOM TOM, Bosch, Garmin and Mapmyindia.

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Visual Design available in existing platforms (GPS devices)

Prabhav Jain, Graduation Project 2015

Fig.127. Garmin

Fig.127.1. Garmin

Fig.127.2. Bosch

Fig.127.3. Tomtom

196

Inspiration: These are images gathered from the internet. Although each image may or may not have all the characteristics and visual language this project aims to have, but most of them capture the essence of being: simple clean & bold

Fig.128.3.

Fig.128.5.

Fig.128.

Fig.128.6.

Fig.128.1.

Fig.128.2.

Fig.128.4.

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UI Colour Certain books and web articles that were referred during this project highlighted certain criteriaâ&#x20AC;&#x2122;s that need to be kept in mind while choosing colors. (References have been sited in the document) Crate strong contrast between a background and the text: - The best combination is black and white for text and background.

- Other effective backgrounds are dark blue gray and black

Primary Colours:

Select an average of 3 different colours and use them consistently: - Chromatic harmony is one of the most important criteria in order to create a pleasant visual experience for the viewer - A moderate number of colour choices should be employed.3-4 colours are enough, more than that is strongly not recommended. It causes eye fatigue for prolonged viewing Colours have certain connotations and these were kept in mind: - Black: Power, Elegance, Secrecy - Gray: Security, maturity, reliability - White: honesty, purity, cleanliness, peace - Green: life, natural, restfulness, health, wealth

Secondary Colours:

After going through all this, I felt that visual language should be classy, minimalistic and bold. I wanted the primary focus to be on the product hence I thought it would be ideal to have a black and white styel. But only back and white will become boring over the time, so I felt necessary to inculcate gradient and some fresh colour .

So there are 2 primary colours : - White: Pantone Solid Coated Neutral White C - Black: Pantone Solid Coated Neutral Black C

Graddient Used:

And 2 Secondary colors - Dark Grey: Pantone Solid Coated 663 C - Green: Pantone Solid Coated 360 C

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Prabhav Jain, Graduation Project 2015

UI Typography Fonts that were taken into consideration were Myriad, Helvetica, Universe, Frutiger and Corbel. These are all sans-serif fonts and were chosen because they are humanistic, clean, minimalistic, legible and readable in nature.

Finally Myriad was chosen: Header Text : Myriad (Semibold) Icon Text: Myriad (Roman) Body Text: Myriad (Roman) & Myriad (Bold)

Fig.129.1. Corbel

Fig.129.2. Frutiger

Fig.129. Univers

Fig.129.3. Myriad

Fig.129.4. Helvetica

200

Final UI A flow of fully rendered screens for compass app has been done as an example for reference, to show how the visual design will be followed in all the screens. Since the UI is supposed to go on the device, the UI Image has also been placed on the device image for a more realistic appeal.

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Fig.130.1. | Home screen GUI for Screen No : A

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Fig.130.2. | Main menu GUI for Screen No : B.2

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Fig.131.3. | Compass App GUI for Screen No : 9.0

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Fig.1 | Home screen GUI for Screen No : A Selection gets highlighted with green colour and white texts

Fig.1 | Main menu GUI for Screen No : B.2 Drop shadow and gradient add to the depth in the visual style

Fig.1 | Compass App GUI for Screen No : 9.0 Primary information is always displayed in bold text

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Chapter: 7 Conclusion 3D Visualization of Final Solution Prototype Conclusion References Bibliography Appendix

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3D Visualization of Final Solution

Fig.132. Representation of GUI on the device

Fig.133. Representation of GUI on the device Prabhav Jain, Graduation Project 2015

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Prototype

3D printed prototype image will be placed on this spread here later.

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Fig.129.

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Prabhav Jain, Graduation Project 2015

Fig.134.

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Conclusion This internship was truly a great learning experience for me. Alongside the niceties of working in Big corporate design studio, I was also able understand how important it is to have people skills and work in a design team with other people.

I would be honest here, I got drifted a couple of times once this internship got over and took a little longer to finish the documentation, but could complete it properly by the end. The studio environment at Bosch was really amazing and multidisciplinary in a true sense because I got to lay my hands on not only Industrial design but also on ethnographic research, data consolidation, Visual design and Interaction design. This project also covers all these aspects in a certain way. I also met some amazing people during my stay at bosch design studio, couple of design interns from DSK, Pune which completely swept me off my feet.

This entire tenure has been fun, adventurous, challenging and demanding but it has taught me a lot. It made me realize me of my abilities and incapacities and how I should balance both and work through it. Looking back I feel I had made the right choice to work at bosch and would definitely cherish all what I learned and did in this project till the end.

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References About NID Fig.1. http://www.globalgujaratnews.in/article/nid-photo-exhibition-on-sarkhej-roza-seeks-to-link-heritage-with-modernity/ About Bosch Fig.2. http://new.amsonline.ro/page/99/?s=mini Fig.3.

Appliance home: http://www.dube.agency/en/ Power tools: http://www.thewoodworkingshows.com/featured_exhibitors/bosch Bosch solutions (Railways): http://www.bosch-presse.de/presseforum/details.htm?txtID=6918&locale=en Mobility (Automotive): http://www.bosch.gr/content/language2/pw/pw_CaPa_936.htm Software Solutions: http://www.bosch.com/en/com/products_services/software_solutions/landingpage-software-solutions.html 2 wheeler solutions(Motorcycle): https://ultimatemotorcycling.com/2014/10/23/bosch-motorcycle-stability-control-system-explained/ Fig.3.1. http://logos.wikia.com/wiki/Bosch http://newlogopictures.blogspot.in/2013/04/bosch-logos.html http://www.pinterest.com/pin/24840235419255143/ http://www.bosch.co.jp/en/world/anker/ Fig.4. https://www.facebook.com/pages/Bosch-UX-Design-Studio/206581056186501 From the filed: Fig.12. http://www.bcmtouring.com/forum/attachments/p1020275.jpg-218627d1323853038 Fig.13.http://4.bp.blogspot.com/-zfmrB_nwkIs/UaBnXQ3LfZI/AAAAAAAAB-g/4Rn1kaVMqXI/s1600/hz3cl8a69ayy9hf6.D.0.FilmmakerSanjay-Gupta-posing-with-Yamaha-V-Max-bike-he-got-gift-from-John-Abraham--2-.JPG Fig.14. https://holographicconsciousness.files.wordpress.com/2012/02/p20403471.jpg Fig.15. http://www.rollin-india.com/wp-content/uploads/2012/01/20120127_152827.jpg Fig.16. http://commondatastorage.googleapis.com/static.panoramio.com/photos/original/40249715.jpg Fig.17. http://www.siliconhonda.com/sites/default/files/silicon_honda_jayanagar_service_center.JPG User sample Interview: Fig.18. https://mountainss.files.wordpress.com/2013/08/gateway.jpg https://lh4.ggpht.com/9CuEADzc8lxejW9jhXKWGUdkka3CMnVkjCOSBOmmh2PiyNf70d2riD_Dm7Kr0ERY8w=w300 http://www.sldinfo.com/wp-content/uploads/2013/01/bigstock-Earth-India-4079764.jpg

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Persona: Fig.19. http://catalog-moto.com/cagiva/1978-79-amf-harley-davidson-cagiva-sst-250.html Fig.20. http://www.newstracklive.com/desc/SpecialGamesNews/HN9650BE7D106EED10439410AAF21085ABA775DDBB/ Fig.21.http://www.memsaab.com/gallery/bollywood-celebs-special-screening-shootout-wadala/john-abraham-posed-camera-special/full-size Fig.26. http://www.look.com.ua/download/111874/2560x1600/ Fig.27. http://www.forbes.com/pictures/mkk45ilih/indian-chief-classic/ Fig.28. http://www.sonymobile.com/in/products/phones/xperia-c3-dual/ Fig.29. http://www.panoramio.com/user/5550686 Fig.30. http://www.apple-iphone-ru.ru/ Fig.37. http://website-programme-blog.is.ed.ac.uk/wp-content/uploads/2014/03/2014-03-10-08.48.50.jpg Fig.38. (User group 1) Apple phone: http://www.3g.co.uk/tinyimages/Apple/Apple-iPhone-6-Camera.jpg Motorcycle: http://boty.xbhp.com/attachments/527/full/1190.jpg Motorcycle group: http://4.bp.blogspot.com/-nz9P6rTJrVg/URfR49hMLnI/AAAAAAAAAIo/_ePdYte3bO4/s1600/858339_483913075006061_1040933920_o.jpg Roadies: http://myinformativesite.in/wp-content/uploads/2014/10/mtv-roadie-x2-images-audition-date-2014-season-12.jpg Party: http://im.rediff.com/news/2013/sep/17goa.jpg Bike sticker: http://www.xbhp.com/talkies/attachments/motorcycle-ownership-experiences/52101d1323063839-hero-honda-karizma-zmr-imag0278.jpg http://www.bestvinylstickers.com/eBay/Indian/Sam-01-1.jpg Facebook: http://go.bloomberg.com/tech-deals/content/uploads/sites/2/2012/10/blog_facebook_phone.jpg http://www-static.se-mc.com/blogs.dir/4/files/2014/07/xperia-c3-sonymobile-940x528-a0a95bbf22a444bc9411921bc77c1df9.jpg Gadgets: https://blueroof.files.wordpress.com/2007/03/gadgets.png http://shirleycomputerservices.co.uk/wp-content/uploads/gadgets.jpg http://igeek.com.ua/wp-content/uploads/2012/04/gadgets.jpg

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Fig.39.(User group 2) Old movie: http://philmistani.in/wp-content/uploads/2012/08/main-khiladi-tu-anari.jpg http://movies80.com/wp-content/uploads/2014/08/Main-Khiladi-Tu-Anari-19941.jpg Office goer: http://i.ytimg.com/vi/IjiCjBxplT8/maxresdefault.jpg http://www.mybikemyworld.com/wp-content/uploads/2013/10/super-splendor.jpg Holi: http://www.worldfestivaldirectory.com/wp-content/uploads/2012/03/Men-covered-with-paint-for-Holi-festival-New-Delhi-India.jpg http://www.lokvani.com/lokvani/a_images/y2006/3203idrf_holi_MastiToli.jpg Street smart: http://images.desimartini.com/media/main/movie_poster_detail/64503bc2-b3bd-419b-aa23-0a73f8887790.jpg Samsung mobile: http://www.inewmedia.org/wp-content/uploads/2014/02/Galaxy-S5.jpg Cricket fun: http://s.ndtvimg.com/images/content/2015/feb/806/indian-fans-adelaide-world-cup.jpg Fig.40.(Group 3) Train: http://www.traveljournals.net/pictures/l/5/50941-madhuris-family-on-the-train-hyderabad-india.jpg Family: http://images.huffingtonpost.com/2013-10-30-INDI07RN0068.JPG.jpg Food: https://acuriouswanderer.files.wordpress.com/2014/01/eating-on-the-floor.jpg God: http://upload.wikimedia.org/wikipedia/commons/3/34/India_-_Family_altar_-_7090.jpg Family on bike: http://www.designdestinations.org/wp-content/uploads/2012/02/DSC2959.jpg Family ritiual: http://afmagazine.in/home/wp-content/uploads/2014/09/10531363_10152356445009639_1726880091248206071_o.jpg Phone: http://mobile-kit.net/images/nokia/1200/nokia_1200_1_hq.jpg Delivery man: http://i.ytimg.com/vi/ejAu3yjpHAI/maxresdefault.jpg http://blogs-images.forbes.com/morganhartley/files/2013/01/bilde.jpg Making hair: http://cdn.c.photoshelter.com/img-get/I0000R0RnNenS0kc/s/750/600/india10jeffrey-3250815.jpg Fig.41.(Group 4) Selfie: http://i.huffpost.com/gen/2110644/images/o-SELFIE-INDIA-facebook.jpg Women sitting: http://lh4.ggpht.com/-1JuLNR3i-Go/UAVAnZ3d3xI/AAAAAAAAA3c/uc2StE7itCk/s0/DSC01606.JPG Indian women with kids: http://www.blogcdn.com/slideshows/images/slides/219/667/8/S2196678/slug/l/145953025-1.jpg Indian women driving: http://www.roadsmile.com/images/honda-activa_key_4.jpg http://archive.thedailystar.net/beta2/wp-content/uploads/2013/06/Page-9031.jpg http://farm1.staticflickr.com/107/307336174_9341132617.jpg Sania Mirza Ad: http://custom-car.ca/wp-content/uploads/2012/latest-scooty-505.jpg Family: http://aibek2.nomadlife.org/uploaded_images/PA230022-789197.JPG Sports: http://drop.ndtv.com/albums/SPORTS/cwg10-day11/1.jpg Women shopping: http://media.newindianexpress.com/ka6.jpg/2013/10/22/article1849320.ece/alternates/w620/ka6.jpg

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Major Research Findings & Insights: Fig.42. http://image.sportsmansguide.com/adimgs/l/1/163308_ts.jpg Fig.43. https://rajeshwari.files.wordpress.com/2011/05/100rs-5.jpg Fig.44. http://media.tinmoi.vn/2015/03/04/nokia%201100.jpg Fig.45. http://ghabbourauto.com/MediaFiles/bajaj/models/large/PULSAR220S_10.jpg Fig.46. http://ecx.images-amazon.com/images/I/81IGBMD6CPL._SL1500_.jpg Fig.47. http://growingleaders.com/blog/wp-content/uploads/2012/04/Windows-and-mirrors-e1335750063953.jpg Fig.48. http://www.ilovedelhi.in/upload/1343702341.jpg Fig.49. https://distantdrumlin.files.wordpress.com/2013/10/p1020552.jpg Fig.50. http://royal-enfield-world.de/images/bullet/electra-twinspark_left_grey_600x463_motorcycle.png Fig.51. http://www.carblogindia.com/wp-content/uploads/2012/04/Vespa-LX-125-India-10.jpg Fig.52. http://www.carblogindia.com/wp-content/uploads/2012/04/Vespa-LX-125-India-10.jpg Fig.53. https://s-media-cache-ak0.pinimg.com/originals/ca/2f/f2/ca2ff2bdeb6f5283b0cb498e4915f8d4.jpg Fig.54.http://www.google.com/imgres?imgurl=https://jevene.files.wordpress.com/2012/03/img_12382.jpg&imgrefurl=https://jevene.wordpress.com/tag/driving-inindia/&h=3456&w=5184&tbnid=z5f_mqymX9_CdM:&zoom=1&docid=s-_EkS-u1EiNmM&ei=gwgIVdqTNIehugTJu4LICQ&tbm=isch&ved=0CCYQMygKMAo Fig.55. http://static.panoramio.com/photos/large/20139329.jpg Fig.56. http://4.bp.blogspot.com/_bHRgRSMnzlU/TUAmIyge77I/AAAAAAAAB88/FAW6-NRflSg/s1600/101_1531.JPG Fig.57. http://upload.wikimedia.org/wikipedia/commons/6/6b/Marathi_premi_group_during_WikiConference_India_2011.JPG https://uploads.thealternativepress.com/uploads/photos/88/best_5590b3b179bd6d1ea079_DPP_0033.JPG Fig.58. http://startupbrics.com/wp-content/uploads/2014/07/smartphone-india-is-booming-creating-opportunities-for-startups-in-BRICS-countries.jpg Fig.59. http://www.wallsave.com/wallpapers/1024x768//100708/john-abraham-in-yamaha-full-size-watch-online-free-movies-100708.jpg Fig.60. http://upload.wikimedia.org/wikipedia/commons/c/cd/Thai_Bride_Price_2008.jpg Fig.61. http://i.ytimg.com/vi/2GJu5Vn58PA/maxresdefault.jpg Fig.62. http://www.brandonmaddux.com/wp-content/uploads/2012/01/Full_Gas_Tank.jpg Fig.63. http://www.india-forums.com/forum_posts.asp?TID=3787920&TPN=5 Fig.64. http://download.1wallpaper.net/20150330/rubik-s-cube-social-media-icons-internet-poster-2560x1600.jpg Fig.65. http://shop.peterstevens.com.au/productimages/BE510495002054.jpg Fig.66. Collage of all the images from Fig.38. to Fig.74.

Design Directions: Fig.67. http://shipmanagementinternational.com/wp-content/uploads/2013/07/money-counting.jpg Fig.68. http://i0.wp.com/www.asphaltandrubber.com/wp-content/uploads/2012/06/india-yamaha-ybr-110.jpg?fit=1200%2C1200 Fig.79. http://www.scottclarkphotography.net/blogfiles/2010%20Blogs/07.07%20Kashmir/jpg/india0607101757me.jpg Fig.70. http://im.rediff.com/getahead/2013/jun/03chithra-priya1.jpg Fig.71. https://cdn.evbuc.com/eventlogos/12499681/streetsigns.jpg Fig.72. http://www.wallpapersas.com/wallpapers/2013/02/2009-Yamaha-WR250R-2048x2560.jpg Fig.73. http://g-ecx.images-amazon.com/images/G/01/th/aplus/gerber-47550-NeedlenoseMultiPlier-main-lg.jpg Fig.74. http://images.motorcycle-usa.com/photogallerys/Reevu-Intelligent.jpg Fig.75. http://mcdn.toolking.com/catalog/product/b/o/bosch_ps30-2a_01.jpg Fig.76. https://halfbakedtales.files.wordpress.com/2012/09/dscn6455.jpg Fig.77. http://www.greatplacetowork.in/storage/Blogs__Events/Round_Table_Conference_2.jpg Fig.78. Collage of all the images from Fig.67. to Fig.77.

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Market Study: Fig.79. http://www.ebay.com/gds/Top-5-Motorcycle-GPS-Units-/10000000177659193/g.html Fig.80. http://www.ebay.com/gds/Top-5-Motorcycle-GPS-Units-/10000000177659193/g.html Fig.81. http://www.ebay.com/gds/Top-5-Motorcycle-GPS-Units-/10000000177659193/g.html Fig.82. http://www.ebay.com/gds/Top-5-Motorcycle-GPS-Units-/10000000177659193/g.html Fig.83. http://www.ebay.com/gds/Top-5-Motorcycle-GPS-Units-/10000000177659193/g.html Fig.84. https://techknowbox.files.wordpress.com/2013/09/mapmyindia-lx130-gps-unit.jpg?w=300&h=228 Fig.85. http://bikesdata.com/bajaj/discover-150s-drum Fig.86. http://www.motorshout.com/news/topic/656132/iab_report__hero_splendor_pro_classic_passion_pro_tr_launched_pan-india Fig.87. http://bikeadvice.in/splendor-suffering-drop-honda-sales-numbers/ Fig.88. http://www.bikes4sale.in/pictures/notes/piaggio-vespa-s-1.jpg Fig.89. http://www.resimbul.com/sonuc/honda/honda-aktiva/honda-aktiva-be8b25.jpg Fig.90. http://tech.co/wp-content/uploads/2014/01/2014-ces.jpg Ergonomics: Fig.91. http://images.motorcycle-usa.com/PhotoGallerys/2010-Royal-Enfield-Bullet-Classic-C5-15.jpg Fig.92. http://mecanicademotosmx.blogspot.in/2015/02/estas-pensando-en-comprar-una-nueva-moto.html Fig.93. http://everyspec.com/MIL-STD/MIL-STD-1400-1499/MIL-STD-1472F_208/ Fig.94. http://everyspec.com/MIL-STD/MIL-STD-1400-1499/MIL-STD-1472F_208/ Fig.95. http://everyspec.com/MIL-STD/MIL-STD-1400-1499/MIL-STD-1472F_208/ Fig.96. http://cycle-ergo.com/ Fig.97. http://cycle-ergo.com/ Fig.98. http://cycle-ergo.com/ Fig.99. Collage of Bosch products Fig.100. Collage of Bosch products Fig.107. http://moto.zombdrive.com/image-type/16-classic-motorcycles-8.jpg.html

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Visual Design : Fig.127. http://cdn2.bigcommerce.com/server3300/xli29vhz/products/1865/images/5097/garmin590lm__04370.1398511930.1280.1280.jpg?c=2 Fig.127.1. http://www.webantics.com/garmin-zumo-590lm-5-motorcycle-gps-navigator-with-bluetooth Fig.127.2. https://www.e-bikeshop.co.uk/blog/post/bosch-nyon-ebike-performance-navigation-system-2015/ Fig.127.3 http://www.amazon.co.uk/TomTom-Start2-Satellite-Navigation-System/dp/B003HIXTGE .

Fig.128. http://img.blogduwebdesign.com/articles/1215/interface-mobile5.jpg Fig.128.1.https://cdn0.iconfinder.com/data/icons/right-direction-1/64/dual-arrow-bold-down-128.png Fig.128.2.https://s-media-cache-ak0.pinimg.com/736x/cb/99/23/cb9923923c939ab2badaf5b30bf0dc01.jpg Fig.128.3.http://cdn.thedesignwork.com/wp-content/uploads/2012/04/Web-Page-Menu-Design-02.jpg Fig.128.4. http://cdn.designsrazzi.com/wp-content/uploads/2013/09/free-flat-transparent-buttons-with-line-icons.jpg Fig.128.5 https://d13yacurqjgara.cloudfront.net/users/537885/screenshots/1729998/etecc_symbol_dribble_1x.png Fig.128.6. https://www.pinterest.com/pin/296533956687598937/ Fig.129.Universe: http://conversations.marketing-partners.com/wp-content/uploads/2013/03/Univers_669.jpg Fig.129. 1. Corbel: http://www.webmasterpro.de/design/article/windows-vista-cleartype-fonts.html Fig.129. 2. Frutiger: http://www.type.co.uk/a_to_z_listing/images/FrutCond_560.gif Fig.129. 3. Myraid: https://www.sandiego.edu/publications/images/usd-fonts.gif Fig.129. 4. Helvetica: https://en.wikipedia.org/wiki/Helvetica

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Bibliography Books and web articles/websites that were referred during this project have been highlighted here.

Web Based References About NID http://www.nid.edu About Bosch and History of Bosch: http://en.wikipedia.org/wiki/Robert_Bosch_GmbH http://www.bosch-india-software.com/media/rbei_image_database/homepage_images/documents/press_releases/Internet_UX_Studio_.pdf http://www.bosch.com/en/com/bosch_group/history/company-history.html http://www.bosch.com/en/com/bosch_group/history/theme_specials/bosch_automotive_1/bosch_automotive.html http://www.bosch.com/en/com/products_services/products-and-services.html http://www.bosch.com/en/com/home/index.php SEC Classifcation: http://escape-velocity-blog.com/2011/05/19/limitations-of-the-sec-classification/ Market Study: http://www.bikes4sale.in/notes/c/tips/798/gps-navigation-tracking-system-for-bikes-in-india http://bestmotorcyclegpsreviews.com/ http://www.ebay.com/gds/Top-5-Motorcycle-GPS-Units-/10000000177659193/g.html http://www.xbhp.com/talkies/news/11443-indias-first-gps-navigation-system-bikes-launched-xbhp-news.html http://economictimes.indiatimes.com/industry/auto/news/two-wheelers/motorcycles/top-10-selling-two-wheelers-in-december-2014/articleshow/45953713.cms http://www.drivespark.com/two-wheelers/2014/top-10-motorcycles-sold-in-november-2014-in-india-009220.html#slide17131 http://economictimes.indiatimes.com/industry/auto/news/two-wheelers/motorcycles/top-10-selling-2-wheelers-in-august/articleshow/43302277.cms http://www.rediff.com/getahead/slide-show/slide-show-1-biking-and-motoring-top-7-scooters-setting-indian-roads-on-fire/20130806.htm#4 http://www.rediff.com/getahead/report/biking-and-motoring-year-of-the-scooters-12-in-2014/20141217.htm http://auto.economictimes.indiatimes.com/news/two-wheelers/scooters-mopeds/every-4th-two-wheeler-sold-now-a-scooter/37163565 http://www.motorbeam.com/2014/08/sales-figures/june-2014-premium-bike-sales-in-india/ Trends: http://www.tuxera.com/ces-2014-trends-connected-car/ http://tech.co/connected-car-home-two-biggest-trends-ces-2014-2014-01 http://gadgets.ndtv.com/others/news/ces-2014-internet-connected-devices-expected-to-dominate-467566 http://www.techworld.com/wearables/ces-2015-year-of-connected-devices-from-clothes-cars-3593502/ http://mashable.com/2014/01/02/ces-2014-tech-trends/

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Technology: http://www.fujitsu.com/downloads/MICRO/fma/pdf/LCD_Backgrounder.pdf http://auto.howstuffworks.com/car-driving-safety/safety-regulatory-devices/tire-pressure-monitoring-systems.htm http://electronics.howstuffworks.com/gadgets/travel/gps.htm http://www.aisin-aw.co.jp/en/products/information/structure/index.html Ergonomics: http://everyspec.com/MIL-STD/MIL-STD-1400-1499/MIL-STD-1472F_208/ http://cycle-ergo.com/ Literature/Background Study: https://www.facebook.com/pages/Motorcycle-Safety-Tips/114410778617378?fref=nf http://articles.economictimes.indiatimes.com/2010-12-18/news/27600588_1_navigation-navteq-digital-map http://www.ebay.com/gds/Top-5-Motorcycle-GPS-Units-/10000000177659193/g.html http://www.aliexpress.com/store/product/5-Waterproof-GPS-Phone-SatNav-Case-Motorcycle-Scooter-Rear-View-Mirror-Mount-Free-shipping/510446_965827815.html http://www.ebay.co.uk/itm/Scooter-Moped-Mirror-Mount-Water-Resistant-Case-for-up-to-5-SatNav-GPS-Device-/161026538565 http://www.bosch-ebike.de/en/produkte_neu/nyon/nyon__portal_und_apps.php http://www.apservice.ie/car-service-palmerstown/bosch-computer-fault-diagnostic/ http://www.bosch-presse.de/presseforum/details.htm?txtID=6865&locale=en http://www.coroflot.com/tsk/Motorcycle-GPS-Navigator http://www.itechnews.net/2008/12/23/moto-navigation-system-concept/ http://www.pinterest.com/iobeten/mobile-ui/ http://www.youtube.com/watch?v=5taK95VxRKE#t=39 Riding clubs: http://www.arnabmaity.com/2011/12/motorcycle-group-riding-bangalore-to.html http://honda125.wordpress.com/author/honda125/page/4/ Existing Devices : http://www.youtube.com/watch?v=UIXAyjDurK8 http://www.youtube.com/watch?v=5taK95VxRKE#t=39 http://www.geeky-gadgets.com/garmin-zumo-590lm-gps-aims-at-motorcyclists-2014-04-03/ http://www.geeky-gadgets.com/garmin-zumo-390lm-motorcycle-gps-device-now-available-2013-09-09/ http://www.indiaprwire.com/pressrelease/information-technology/2010011841543.htm http://www.coroflot.com/tsk/Motorcycle-GPS-Navigator http://www.damngeeky.com/2013/09/07/13877/garmin-zumo-390lm-gps-motorcycle-navigator-is-waterproof-and-readable-in-bright-sun.html http://www.bosch-ebike.de/en/produkte_neu/nyon/nyon__portal_und_apps.php http://www.indiaprwire.com/pressrelease/information-technology/2010011841543.htm

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Bike devices and gadgets: http://www.technews24h.com/2013/06/four-gadgets-for-motorcycle-enthusiast.html http://www.autoevolution.com/news/must-have-motorcycle-gadgets-16354.html https://www.youtube.com/watch?v=fGcQXxqqoRg&index=14&list=PLvaHV4hle1StXLUPchCUzXfItSvtxJnIr http://www.youtube.com/watch?v=5taK95VxRKE#t=39 Device Physical Product Architecture: https://www.youtube.com/watch?v=L0QCnjGKyo4 https://www.youtube.com/watch?v=PjzeCkkP5w0 http://fordgps.com/tag/tire-pressure-monitor-system/ https://www.ifixit.com/Teardown/Motorola+Xoom+Teardown/4989 https://www.ifixit.com/Teardown/Nexus+7+2nd+Generation+Teardown/16072 http://www.youtube.com/watch?v=qAiIyXSTcjE Feature Wise References: Diagnostic: http://www.advancedmotorcare.co.uk/vehicle-diagnostics http://www.boschdiagnostics.com/testequipment/diagnostics/Pages/default.aspx http://www.apservice.ie/car-service-palmerstown/bosch-computer-fault-diagnostic/ http://bikeindia.in/bosch-to-launch-ecu-with-smartphone-connectivity/ Weather: https://www.youtube.com/watch?v=JZmNUJu7TIQ Anti-sleep: http://www.bigcountryhomepage.com/story/d/story/smartphone-apps-promise-to-wake-up-drowsy-drivers/25820/9kEhc8ZJQkavzKNgQToETA http://www.insweb.com/news-features/anti-drowsey-driving-apps.html http://thenextweb.com/apps/2011/10/25/sleepy-driver-drivia-for-iphone-keeps-you-awake-with-voice-controlled-quizzes/ http://nocamels.com/2011/11/trivia-app-to-keep-drivers-awake-by-shouting-questions/ https://play.google.com/store/apps/details?id=com.anti_sommeil&hl=en https://play.google.com/store/apps/details?id=em.software.antisleep&hl=en http://www.gizmag.com/anti-sleep-pilot-monitors-driver-fatigue/17439/ http://electronics.howstuffworks.com/gadgets/automotive/anti-sleep-alarm.htm http://abc7.com/archive/8408504/ http://www2.cnrs.fr/presse/communique/2859.htm https://play.google.com/store/apps/details?id=em.software.antisleep&hl=en Camera: http://sites.garmin.com/virb/ http://www.youtube.com/watch?v=zRymBq6NiRo&index=12&list=PLvaHV4hle1SutSRB89KREDf_6GWjlUgps

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Compass: http://www.youtube.com/watch?v=ng3MTz246fs Vehicle tracking security: http://www.youtube.com/watch?v=_c0z2N9y-Xs http://www.youtube.com/watch?v=Qc_exb0MCfY https://play.google.com/store/apps/details?id=com.edwardkim.android.carlocatorfull&hl=en https://play.google.com/store/apps/details?id=com.frostrocket.dudewheresmycarpro http://www.phantomtracking.com/ Accident alert system: http://www.youtube.com/watch?v=az2v1QgLZrY http://www.phantomtracking.com/ Crash sensor: http://www.youtube.com/watch?v=utT5WaYWvOQ Connected Cluster: https://www.youtube.com/watch?v=_Jj929sICx4 Mounting: https://www.youtube.com/watch?annotation_id=annotation_347719275&feature=iv&src_vid=mH7supdl1ms&v=TdMtjnG5KUk http://www.amazon.in/gp/product/B00J5CKTSW/ref=pd_lpo_sbs_dp_ss_1?pf_rd_p=459400587&pf_rd_s=lpo-top-stripe&pf_rd_t=201&pf_rd_i=B00K5OHTGO&pf_rd_ m=A1VBAL9TL5WCBF&pf_rd_r=020P4MEF4P5Y6JXHT1CG http://www.buybits.com/Product/18434/Waterproof-Lg-Google-Nexus-5-Motorcycle-Mirror-Mount-sku-18434.aspx http://www.ebay.com/itm/Motorcycle-Rearview-Mirror-Mount-Holder-Universal-for-Cell-Phone-PDA-GPS-MP3-MP4-/190640317749 http://www.youtube.com/watch?v=UIXAyjDurK8 Maintance log: http://ridewithgps.com/help/bicycle-maintenance-log Contrast sunlight reading http://ux.stackexchange.com/questions/15887/how-does-use-in-bright-sunlight-affect-how-a-web-site-should-be-designed http://ux.stackexchange.com/questions/10075/tablet-interface-design-when-used-outdoors-handling-bright-light http://msdn.microsoft.com/en-us/library/windows/desktop/dd318917(v=vs.85).aspx http://ux.stackexchange.com/questions/52833/which-color-scheme-to-choose-for-applications-that-require-long-work-hours Information Flow: https://www.behance.net/gallery/6719349/OS-navigation-file-management-system

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UI visual design links: http://www.pttrns.com/ http://inspired-ui.com/ http://inspirationmobile.tumblr.com/ http://androidniceties.tumblr.com/ http://www.mobile-patterns.com/

Non-Web Based References Primary Human factors Guidelines for Diver Information system U.S. Department of Transportation (Federal Highway Administration) Publication No.FHWA-RD-94-087(December,1995 ) Motorcycle Ergonomics & Rider Human Factors Dr.Alex Stedmon, Reader in Human Factors, Coventry University,UK Questionnaire Design: Asking Questions with a purpose Ellen Taylor-Powell, Program Development & Evaluation Specialist, University of Wisconsin-Extension Garmin Zumo 300 Series | Ownerâ&#x20AC;&#x2122;s Manual 190-01457-00_0C, (September 2013, Taiwan)

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Appendix Segment study (SEC A) questionnaire based on redefined brief | (Ref.1.)

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Technical Drawing of the Device | (Ref.2.)

Physical dimensions 5.12”W x 3.7”H x 1.18”D (13.0 x 9.4 x 3.0 cm); (130 x 94 x 30 mm) Display size, WxH 4.25”W x 2.55”H (10.8 x 6.5 cm); (108 x 65 mm); 5.0” diag (12.6 cm) Weight 375 - 450 grams All dimensions of the technical drawing (Fig.113.) are in millimeters (mm)

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Fig.113.

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User research kit: Phase 1 (Research) | (Ref.3.)

1.Questionnaires for the (D).Dealer, (S).Service Centre, (P).Purchase & (H). Home Interview (Primary user) & Research Activates 2. Activity Sheet Stickers 3. Activity Sheets (1-7) 4.Motivation Cards

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Home Interview | (Primary user- Rider: (1.D.))

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Home Interview | (Primary user- Rider: (1.D.)) | Contâ&#x20AC;&#x2122;d.

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Home Interview | (Activity Sheet Stickers )

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Home Interview | (1.Activity Sheets)

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Home Interview | (Motivation Cards)

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Home Interview | (Motivation Cards) | Contâ&#x20AC;&#x2122;d.

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Home Interview | (Motivation Cards) | Contâ&#x20AC;&#x2122;d.

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Project Proposal

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Project Proposal | Contâ&#x20AC;&#x2122;d.

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Project completion certificate

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