Hello! I am Prachi
I am an ambitious and experienced graphic designer who takes pride in presentation and quality of work with a demonstrated history of working for different companies. Proficient in applying creativity in designs to create simple, elegant and easy to understand concepts. Competent and experienced in constructing promotional design, branding, infographics, illustrations, digital banners and social media. I am always keen to learn and grow with respect to modern requirements while keeping the basics and essence of designing intact.
Abilities
Illustration Traditional Drawing and painting Graphic Design
Experience
3 years of experience at Digital Arts Academy, Surat
Education
Masters Of Design (The Maharaja Sayajirao University of Baroda)
Software Skill
Adobe Photoshop
Adobe Indesign
Adobe Illustrator
Corel Draw
1 2 3 4 5
UI/UX
Maternita-
Application for pregnant women
Advertising Campaign
Advertising campaign done for The Maharaja Sayajirao University of Baroda
Eyana’s first month
Baby photography and album was designed for her first month birthday.
Three fold brochure
Designed and curated for Digital Arts Academy, Surat.
Rebranding
Rebranding done for Soapkraft a homegrown skincare brand.
6 7 8 9 10
Sticker design
Stickers were designed for Shop.whitefire.
Branding
Visual branding for “Veron” - luxurious skincare brand start-up.
Character design
Eclat_artworks basically conveys conventional feelings through a character. NB nutrition characters were designed to explain nutritional facts.
Paper bag design
Efficient and presentable paper bag was designed for Rani Jetha Photographer.
Documentation
“Bells of Kutch” & “Ajrakh”
Index
UI/UX design Introduction
In the hustle and bustle of mo being at work, looking after h proper diet plans, scheduling application is designed for the schedules day activities like e have healthy reading material
Maternita Your nine months
Pregnancy tracking apps are h their and their baby’s growth. advice; these are helpful in co regular and emergency consu way where the interface is ver and create interest.
odern life, pregnant women have to deal with a lot of challenges by homes and pregnancy. It becomes a task to manage everything with all day activities, maintaining weekly report records etc. hence, this em which caters to their everyday needs, reminds them of medicines, exercises and diets. This would maintain digital report records and l available for expecting mothers.
helpful in providing information for pregnant women and recording However, such apps are not a substitute for professional and medical ontrolling and organizing digital records which provides an ease for ultations. Apart from these features, this app would be designed in a ry user friendly, colors are subtle yet playful and illustrations interact
Selection of topic- Pregnancy App From all the above topics chosen and researched upon, I find that studying and designing an application for pregnant women would be my priority because this would focus on expecting women from nuclear families who have difficult time in managing work, household chores and their pregnancy. Such platforms become encouraging from perspective of healthcare and healthcare information. Applications for pregnancy do exist but there is lack of a platform that fulfils major requirements of a pregnant woman in one single application. Hence, there is need for such a digital platform that provides immediate access to information and helps them ease their data records with some fun facts and daily tips for pregnancy.
Abstract Mobile technology has contributed considerably in various fields apart for growing businesses. However, mobile healthcare is relatively new and is need of the hour. Therefore the aim of this project is to develop an application that caters to pregnant women in achieving proper schedules of their medications, reports, weight, exercise and diet. This would empower women to take charge of their own health and eliminating short term and long term health risks associated with pregnancy. This app would be at hand when it comes to sending alerts for important reminders.
Goals and purpose Dietary intake prior to and during pregnancy can impact on both short and long term health outcomes of a mother and the baby. Foods and drinks consumed during pregnancy can induce permanent alterations in offspring phenotype, therefore influencing the infant’s future risk of noncommunicable diseases, such as type 2 diabetes . The nutritional status of pregnant women therefore makes an important contribution to the future health trajectory of their offspring. Similarly, lack of exercise, delayed doctor consultations, improper weight management, can also have adverse effects on health of the mother and the baby. Hence, the goal of this project is to create an application for women who belong to nuclear family and need a record for all the above listed issues in order to maintain a good health for both. Smartphone apps have emerged as a mode to provide information to women during pregnancy, therefore, this application can also be used by the husband of expecting mother for scheduling and reminding important tasks on day to day basis, weekly basis and monthly basis.
Concept
Characters
Characters are not merely a person or visual representation, they are the key force of an application that connects user. A simple and pleasant artwork and calming colors with enough information is sufficient for a user to communicate and connect with an application. Therefore the approach towards character design for this application is very minimalistic. The characters are so designed that they are particular and clear about what message needs to be delivered. However, this app is not guided by characters, instead they play a supportive yet crucial role in the application.
The color palette includes subtle colors that reflect calmness and induce a positive mindset. They are chosen in a way that reflect mood of the application. The principle of User Interface (UI) states that the information and interface design should easily communicate with the user. Projects related to pregnant women, their diet, weight, exercise etc. are very sensitive topics, hence it is imperative that the information provided to them is well constructed and positive.
Advertising CampaignPrint Media “Advertising Campaign” as an assignment during second year (MRID), challenged us to design a campaign featuring Maharaja Sayajirao University- Vadodara. According to the brief, the deliverables required were “Print media” and “Social Media” with a given set of elements.My design emphasised on a specific color theme and featured college campus prominently. A tagline for the same was thought and was designed in conjunction with logo and other details.
Advertising CampaignInstagram profile Social media campaign design should serve the goal of reinforcing business and social media reach; hence a similar color theme was followed for Instagram posts. Apart from individual post design, an emphasis was given on complete page pattern and organization resulting in overall engagement.
Advertising CampaignFacebook profile Facebook page, basically a profile designed for business to boost posts and reach audience was a necessitated design deliverable. According to the brief, we were required to recreate and design a cover picture with a series of posts featuring and focusing on logo, tag line and other university details.
Eyana’s first month This project of an album designed to embrace the memories of childhood was done for Mr. Mayank and Ms. Naina’s daughter “Eyana”. It included baby photography, editing and revision of images, album composition and printing. The album features birth details of the baby and each page is so composed and designed that it highlights certain features and postures of the baby. The
album is constructed in a lay flat fashion that augments the layout, construction and content of the album.
Photo Editing Before
After
i am just as
innocent as i look This section features actual photography of the album. The pages are mounted on a thick inflexible board where they open to lie perfectly flat.
team
Girl
This section features digital mock-ups of the a
album. These were produced to have a better insight of the final product.
Three Fold Brochure A brochure was designed and curated for Digital Arts Academy Surat. The firm provides certificate courses for graphic designing and art and hence, a brochure displaying creativity and conveying art was a need. To reflect art and creativity, an emphasis of bold brush strokes is created which is supported by a quote. A three fold brochure was adapted for a cost effective output.
Rebrandin Soapkra
Previous Soapkrapt Logo
SoapKraft is a homegrown skincare brand designer organic soaps and other skincare esse ed a proactive rebranding that included logo de dia post design, packaging and a complete ins defining the brand vision and v
The rebranding of SoapKraft demanded a mo would describe the brand well. It started with that represent the brand and explain what the b the icons, name of the brand and a small tagli would look unified, coming together t
Re-designed Soapkrapt Logo
+
+
ngaft
that mainly deals in entials.The brand needesign initially, social mestagram page layout revalues.
ore proficient logo that selection of few icons brand has to offer. With ine was composed that to form a logo.
Being a natural skincare brand, colors inspired from nature were chosen. The packaging for handcrafted soaps is majorly done in a transparent cover with a earthy brown paper describing the details of the soap. This concept was chosen to maximize transparency of product with a raw and natural view.
The Instagram page for SoapKraft was completely redesigned that now follows a certain pattern of arrangement of pictures, text and colors. Small icons were shaped and created in order to reflect the values of a particular product.
Modern marketing harnesses complete qualities of a business to provide an experience and thereby drive growth. Soapkraft being a skincare brand majorly dealing in artisanal soaps reflects creativity, colors, aroma and freshness. Following all these elements of the brand, a digital brochure
was designed t impression in a The brochure in details and pric
to communicate and create an a visually appealing manner. ncludes names, photographs, ces of the products.
Shop.whitefire is a lifestyle brand that celebrates life and little jo ers were designed for same. The stickers were composed in a m particular. The designs unanimously reflect concept of the brand
oys of life. They handcraft 100% smoke free candles and stickmanner that would reflect different seasons or fragrances in d that states tranquillity, gratitude and peace of mind.
Branding Veron
The final post graduation project demanded a thorough detailed design for a company. “Veron” a luxurious skincare brand is a start-up that offers high quality organic skincare products in different types and forms. I, as an intern was required to carry out discussions with the client, build a concept, basic explanatory sketches, logo design, packaging and visiting card design. The project started off with discussions and questionnaires; on the basis of this, a logo reflecting organic and luxury skincare was evolved. Similarly, sticker design for bottles were designed with major emphasis on color and illustrations. Logo, visiting card and packaging are all composed and designed pertaining to a specific color scheme that represents the brand.
To create an impression and eventually build an identity, posts for social media were created that aesthetically features a product creating an interest for potential customers.
Character DesignEclat_artwork Eclat_artwork is a freelancing page owned by me on Instagram featuring my personal works. Eclat basically conveys conventional feelings through a character; the character is so designed that everybody can instantly connect to it. Apart from character design, this page features various documentations, product packaging, posters, artworks etc. An insistence on thorough page constitution is made in terms of grids, colors and designs.
Character
NB Nutrition is a to bring a change benefits through lenge was to dev All the character are kept simple, with each social stand about wha
Design- NB Nutrition
a brand that combines excellence and innovation e in the lifestyle of common people and bring h high quality nutritional supplements. The chalvelop characters that explain nutritional facts. rs represent different organs and products which clear and self explanatory. A story is created media post so that it becomes easy to underat the brand has to convey and offer.
Paper Bag Design Rani Jetha is a professional photographer based in Surat, Gujarat. Being a photographer, the complete data of the shoot is either presented in a pen-drive or a CD; hence, an efficient and presentable paper bag was designed to accommodate them. The bag incorporates a logo, name and a tag-line.
DocumentationBells Of Kutch “Bells of Kutch” was a documentation project carried out during the second semester of M.Des. Kutch is located in the state of Gujarat, fortunate with one of the most environmentally and culturally rich landforms. It is an ancient land and the second largest district in India. The history of Kutch traced back to the Indus Valley Civilization whereas several sites are related to Indus valley civilization and also mentioned in Hindu mythology. Kutch is a cultural district of Gujarat and famous for its various handicrafts like embroidery, Jewellery items, wall paintings, mud art, Rogan painting and Bell metal art. The Great Rann is a salt wetland in Kutch district, which is the most attractive place, and the beauty of nature, culture and tradition, superfluity of colours and wealth of joy and beauty all together reflect the brilliance of the Kutch. The documentation incorporates a detailed study of importance of metals and making of bells of Kutch. The metal bells are manufactured in the traditional process of heating and beating. In India it is believed that the bell sound will drive away all the negative thoughts. In Hinduism and Buddhism, bells are used in religious ceremonies. The project included a live case study, interaction with local artisans and a handful of experience with the local art forms.
DocumentationAjrakh - Keep It Today “Ajrakh” a study performed and executed in terms of a detailed documentation was accomplished during the third semester of the design program. Ajrakh is said to signify the Universe, because of the use of color palette; Color red for earth, black for darkness, white for clouds and blue for the Universe itself. The word ‘Ajrakh’ is believed to have a number of different meanings. According to some historians it has originated from the two words in Hindi – Aaj rakh, meaning ‘keep it today’. It also stands for “making beautiful” according to other sources. The word Ajrakh is also said to have been coined from the word “azrak” meaning blue in the Arabic language. Ajrakh is one of the oldest types of block printing on textiles still practised in parts of Gujarat and Rajasthan in India, and in Sindh in Pakistan. In Gujarat, the main centers of Ajrakh are Dhamadka, Khavda and Ajrakhpur. Textiles printed in this style are hand-printed using natural dyes on both sides by a laborious and long process of resist printing (a method of printing in which designated areas in the pattern are pre-treated to resist penetration by the dye). Interacting with the local artisans helped me in learning various tools and raw materials that are used in the creation of Ajrakh. It involved the details of process of dyeing and printing.
Some of my other works that define me...
Thank you. Hope to hear from you soon!
prachiagrawal3663@gmail.com | +91-97373-37412