Dmgt732 group2 processbook

Facilitating Creative Thinking Process Book

SCAD DMGT 732 FAll 2016 Prof Bruce Claxton

What’s inside?

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Meet Our Crew...

What is Facilitating Creative Thinking?

Creative Thinking Techniques Toolbox The D.E.S.I.G.N. Model Discover Examine Solidify Imagine (a.k.a. The Workshop, part 1) Go! (a.k.a. The Workshop, part 2) Nurture (a.k.a. Aha! The Solution) Touchdown Feedback

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Meet our crew...

Prachi Vyas India MA Design Management Interior / Architecture background “I like cooking, I have ocd about cleaning & I hate reptiles.”

Shirly Grun Ecuador MA Design Management Marketing / Communications Design background “I collect Legos, I lose my keys everyday & I hate coffee”

John Storey USA MFA Design Management Marketing / Media background “I’m from Texarkana, AR. I speak Japanese. I don’t collect watches.”

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

Yang Yu China MA Design Management MFA Industrial Design Industrial Design background “I like cooking, I don’t have a dog & I like drawing.”

Mufan Lu China MFA Industrial Design Engineering background “I don’t go to clubs every weekend. I was once majored in maths. I love basketball.

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What is Facilitating Creative Thinking?

Entitled Facilitating Creative Thinking, the DMGT 732 course at SCAD is required for graduate students in the fields of Design Management and Industrial Design.

The primary objective is to learn to apply structure to creativity and creative thinking in a variety of situations and with a wide range of participants, many of whom may not be familiar with Design Thinking or involved in a design process.

For the Fall 2016 class taught by Professor Bruce Claxton, our group project was to organize and facilitate a creating thinking workshop for the Art Rise Savannah team, who asked us to focus on their Non-Fiction Gallery. But before we highlight the workshop, let’s look at the class structure and content.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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What is Facilitating Creative Thinking?

Throughout the quarter, Professor Bruce Claxton introduced various tools and techniques to facilitate creative thinking to prepare us for the workshop we would plan and facilitate. He began with the MDPISA model, as it was critical for us to understand the foundations and evolution of creative-problem solving over the years. He then introduced the Synectics model, which we were asked to follow for the workshops we facilitated.

In addition to these problem solving frameworks, we were also introduced to key books in the field as well as many activities and ideas to stimulate creative thinking and help groups re-energize and restart a stalled creative process during workshops. Michael Michalko’s Thinkertoys was a rich trove of such concepts. From those sources, we compiled our own Creative Thinking Techniques Toolbox outlined on the following pages.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Creative Thinking Techniques Toolbox 2.1 MD PISA 2.2 Synectics 2.3 SCAMPER 2.4 Idea Box 2.5 False Faces 2.6 Da Vinci Technique

2.8 Force Fit 2.9 Brain Writing 2.10 Six Hats 2.11 Excursions 2.12 Storytelling 2.13 Rattlesnakes & Roses Analogies

2.7 Circle of Opportunity 6

2.1 MDPISA What: It’s a six-step process that adds structure and guidance to the problem-solving process. It is composed of divergent and convergent phases at each step.

How: The process starts with identifying a challenge, collecting data from multiple points, filtering the most important facts, generating a working problem set, ideating alternative possible ways to solve the problem, choosing the most promising one, generating a design criteria and development of solutions.

When: This model is dynamic and adaptive to any kind of situation that requires problem solving.

What we learnt: To solve all problems it is important to diverge and converge in order to expand horizons to explore the most valuable ideas and arrive at a solution.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

Mess Finding

Looking at the loose ends, emotions and feelings of the situation

Data Finding

Transforming emotions into facts, gathering what’s known

Problem Finding

Transforming emotions into facts, gathering what’s known (same text)

Idea generation

Idea Finding Solution Finding

Transforming ideas into possible solutions

Acceptance Finding

Seek acceptance to possible solutions

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2.2 Synectics What: This model is designed to facilitate and encourage creative thinking by bringing interdisciplinary individuals together in groups to reinforce alignment and co-create.

How: This model is generally applied through a workshop format and roles are assigned as per the graphic on the right. We follow the discover, examine, solidify, imagine, go and nurture steps while approaching the problem.

When: This tool is used for problem solving and idea generation for any type of organization. During the workshop a strong presence of interdisciplinary team members is required to generate rich ideas. The Facilitator is familiar with the process and is the driver of the workshop.

What we learnt: Trust the process and follow it to achieve AHA! moments with partners while using different tools to energize the audience. Be sensitive to the participants in applying techniques.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

Facilitator

Client

This role is responsible for running the session process. It can be shared and handed off for relief.

This person is independent of the content. They ‘run’ the process.

They frequently check with the client to see if they are on track with the content.

This role owns the content. He or she is responsible for the content and will make decisions about selection of ideas to guide the sessions success. They can ask for help from the Brain Trust resource.

Scribe The scribe is responsible for writing everything down and capturing every idea. No editing for favorite ideas! Usually this will take place on large 3M sticky flip charts. If the pace is faster than they can keep up with, they can ask for individuals to contribute Post-It notes to the collection.

Brain Trust This is a very critical part of the session process. The Brain Trust will be composed of a diverse talent pool to contribute ideas throughout the session.

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2.2 Synectics

Begin with an opportunity statement

Grouping and selecting a direction

Describe a brief background of the situation

Itemized response

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

Idea generating

Building or modification

Possible solutions and next steps

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2.3 SCAMPER What: This tool helps to brainstorm and come up with innovative ideas by improving existing ones.

How: It can be used by an individual or as a team.

You answer the seven SCAMPER questions as shown in the graphic at right.

When: This technique can be useful for the ideation of new products and services as it helps break the mental barriers of standards by questioning the status quo.

What we learnt: That by improving and thinking out of the box we can find innovation. When we combine ideas we find an intersection of innovation.

It helps to come up with atypical and unusual solutions to problems.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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2.4 Idea Box What: Different combinations of the variations of parameters of a challenge can help create new ideas.

How: This technique can be used individually as well as a part of team work. Generate lists of different parameters and combine them randomly for innovative combinations. This new combination may spark the development of new ideas. There are no rules; the idea is to come up with as many combinations as you can.

When: This technique can be used for a topic about which there is abundant knowledge available at hand.

What we learnt: Random combinations can spark AHA! moments to create innovative ideas.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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2.5 False Faces What: Once you break your assumption about something, you’re open to new discoveries.

This technique helps you think out of the box.

How: You have to learn to question the existing in order to discover something new.

Only by questioning the basic ideologies, you will be able to innovate.

State your challenge

List your assumptions

When: You can use this technique to break out of the box while innovating to get rid of bias and assumptions.

What we learnt: Learn to question the existing and test it for yourself. Always ask Why?

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

Reverse each assumption

Record differing viewpoints that might prove useful to you

Challenge your fundamental assumptions

Ask yourself how to accomplish each reversal

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2.6 Da Vinci Technique What: The objective of this technique is to challenge what obstacles we have and acknowledge what we don't know.

How: For this exercise you allow your intuitions to offer you guidelines. You draw without conscious.

When: This can be used when you feel stuck at a point or to release your unconscious thoughts into ideas.

What we learnt: This method lets your unconscious free by relaxing and letting your inner thoughts guide you and find the subconscious message that’s lying within you.

Review a challenge you are working on

Draw as many as you need

Examine your drawing

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

Relax

Draw as your mind wants to draw

Allow your intuition to offer images, scenes, and symbols that represent your situation

Provide a format for the challenge by drawing a boundary

Consider how what you wrote relates to your challenge

Write down the first Combine all the word that comes to words and write a mind for each paragraph image...

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2.7 Circle of Opportunity What: The Circle of Opportunity allows you to give new meaning to existing information.

How: The idea is to draw a circle numbered like a clock and assign an attribute to each number and then randomly focus on any two attributes to find associations with them.

State the challenge you want to solve

Search for a link between your associations and your challenge

Draw a circle and number it like a clock (1 through 12)

When: This can be used to analyse a subject in detail as a union of different parts. Each part can contribute towards new ideas.

What we learnt: This technique makes use of selective concentration to allow you to focus on the same problem with different perspectives. By generating these connections you will trigger new possibilities.

Consider the attributes both separately and combined

Throw both dice to choose the second attribute SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

Select any 12 common attributes

Throw one dice to choose the first attribute to focus on 14

2.8 Force Fit What: This creative technique is all about joining two completely different fields. In the intersection of disciplines or concepts we can find the most radical innovation.

How: Considering the rare possibility of putting two unlike fields together, you try to fit one with the other in order to create a third new idea.

When: Afraid of the unknown or saturated with what you have? This technique will provide the fuel for ideation.

What we learnt: That the most radical innovation happens at the intersection of the two most unexplored fields.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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2.9 Brain Writing What: Brain writing is a different way of brainstorming by building up on others’ ideas.

How: The process is that all ideas are recorded by the individual who thought of them. They are then passed on to the next person who uses them as a trigger for their own ideas, allowing the group to build on others’ ideas to come up with fresh solutions.

When: It unleashes creativity and reduces anxiety. When you have a large team working on a project, this is a way of involving each member effectively.

What we learnt: To build up on others’ ideas and include them.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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2.10 De Bono’s 6 Hats What: It is a parallel thinking process tool that helps people to focus and be involved. The team is balanced as different thinkers come together.

How: Assigning a role to a member in the group as per their design thoughts.

Magic blue

Information white

Emotions red

What is the subject?

What are we thinking about? What is the goal? Can we see the big picture

Considering purely what information is available, what are the facts?

Intuitive or instinctive gut reactions or statements of emotional feeling (but without justification)

Discernment black

Optimistic response yellow

Creativity green

When: To be critical about an idea and get different opinions from all team members to balance the team dynamic.

What we learnt: It helps maximize productivity and collaboration. It considers problems and issues that may not be usually taken into account. It generates a dynamic atmosphere to increase the energy of the group.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

Logical applied to identifying reasons to be cautious and conservative. Practical, realistic

Logic applied to identifying benefits, seeking harmony. See the brighter, sunny side of situations

Statement of provocation and investigation, seeing where a thought goes.

Thinks creatively, out of the box

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2.11 Excursions What: Stepping out of the problem and immersing into a new world to analyse its characteristics and then linking them to the original problems.

How: Imagine another world completely disconnected from your challenge and bring back its attributes to your challenge to discover opportunities.

When: To gain inspiration from places outside the problem itself.

What we learnt: You can have imaginary excursions and redirect them back to your own project.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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2.12 Storytelling What: It’s a way of visualizing narratives in a more compelling and easy to understand way. It helps to focus attention, is easy to understand and helps everyone engage in the conversation.

How: By generating visuals of a narrative, it helps as a guiding tool while generating an idea. There are steps that can be followed to create a compelling story. A protagonist is the one around whom the story revolves keeping in mind the main goal, to solve conflicts that follow a theme appealing to the audience.

When: To express complex ideas in a simple way for everyone to understand them. Communicate thoughts easily to interdisciplinary teams.

What we learnt: By making ideas visual, it’s easier to process information to generate complex ideas.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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2.13 Rattlesnakes & Roses Analogies What: This is a technique that can be used to make the familiar strange. There are four types of approaches that can be taken to solve problems depending on the object of challenge.

How: For this technique these steps can be followed. Begin by stating a challenge, choose a keyword or a phrase in the challenge, list the visuals/attributes and look for similarities and connections between the two different components.

When: This model helps connect the dots and make use of solutions that have already been developed for other fields.

What we learnt: Rattlesnakes & Roses Analogies help build solutions for your challenges and apply them to other fields by dissociating with prior information about the problem object.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

Personal Analogy

Direct Analogy

This analogy demands that you lose your prior knowledge about the object of challenge and become a kind of blood-hyphen with the object by immersing into the world of the object.

The direct analogy is the most effective for generating ideas. For these comparisons and similarities between parallel facts and events in different fields or “parallel worlds�.

Symbolic Analogy

Fantasy Analogy

This is a representation of the key elements of a challenge in visual image. For this technique it is best to dissociate entirely from labels and words and just make mental pictures of the problem.

This type of analogy revolves around imagination of a person without any reference to objective reality by imagining the most satisfying solution to the problem.

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The D.E.S.I.G.N. Model The D.E.S.I.G.N. model was developed and introduced to us by Professor Bruce Claxton to generate an effective problem-solving process and was the framework we used to prepare and organize our creative thinking workshop with Art Rise Savannah.

The objective of the D.E.S.I.G.N. model is to identify the challenge at hand and provide creative solutions through separation of process and content. Divided into Discover, Examine, Solidify, Imagine, Go!, and Nurture, this process creates balance and allows the participants to engage and think outside the box.

By applying this process our minds get into a state of flow that pushes creativity to the fringe and generates innovation and creative solutions. The model can be approached in a nonlinear way and can be modified to suit the need of each individual project.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Discover Discover is the first step of the process, which is divergent and focuses on gathering all information available about the topic. During this stage it is important to answer the 5Ws: Who? What?

Where? Why? and When?.

Ethnographic research activities like observations, shadowing, and interviews are key elements to gathering detailed knowledge about the subject to establish a firm ground on which to begin imagining solutions.

During this phase, it is important to understand the user, to immerse ourselves in their world to understand their values, beliefs and culture and then to anticipate their needs.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Discover We arranged a meeting with Clinton Edminster, the executive director of Art Rise Savannah, to understand the challenges his organization faced and decided to focus on creating solutions for their Non-Fiction Gallery.

We conducted research in the form of observations of the Non-Fiction Gallery and other local galleries in Savannah. We also interviewed artists who had shown their work at Non-Fiction Gallery as well some past and present gallery staff and current Art Rise Savannah board members to understand all stakeholders points of view and experiences.

This helped us gain clearer insights that will enable us to imagine holistic solutions.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Examine The Examine phase of the process is all about synthesizing and understanding what the gathered information about the problem means. During this phase we use affinitizing techniques in order to create clusters of data and obtain insights. These insights may uncover hidden issues that may help solve our problem in a way we never thought of before. It’s all about connecting the dots and bringing to light a new web of connections that may lead us to possible solutions.

During this phase we transferred all our information gathered during our ethnographic research into data points. We generated separate affinity maps for artists and gallery staff and converted them into empathy maps. This helped us generate composite personas that exemplify and reflect the most prominent characteristics of each stakeholder group and their unique experience with Non-Fiction Gallery.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Examine

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Examine

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Solidify At the Solidify stage, we convert the challenge into an opportunity statement. Getting the opportunity statement right is very crucial to bring focus to this creative process. The statement should be open ended and brief; it should reflect back to the problem you’re trying to solve. We converge during this phase of the process.

Based on our research, observations, and interviews as well as the empathy maps and personas generated from the data, the team chose the following opportunity statement to share with the Art Rise Savannah team ahead of the workshop: How might we expand revenue for both artists and Art Rise Savannah through the Non-Fiction Gallery?

We were now ready to begin organizing the workshop.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Solidify As mentioned in the book The Medici Effect by Frans Johansson, the quality of ideas is correlated to the quantity of ideas and the best place to find innovation is at the intersection of different fields and disciplines. During the Imagine (a.k.a. The Workshop phase 1) stage, it is important to learn to think laterally and break down mental barriers. This is a highly divergent phase of the process in order to speculate and then capture as many ideas as possible.

The team wanted to have an interactive and immersive experience for the workshop participants, so we decided to use the metaphor of airline travel. Boarding passes were customized with the names and seat numbers of each person the Art Rise Savannah team asked us to invite. The agenda was designed as an in-flight menu, and the team all wore pilot or air hostess hats to reinforce the character role play of the session.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Solidify

Facilitating Creative Thinking Workshop

Non-Fiction Gallery

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

Art Rise Gallery

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Solidify

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Solidify

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Imagine Workshop Warm Up To get ready for the ‘flight’, Flight Attendant Yang led a warm up activity.

Each participant was asked to write their name on a Hello! name tag and three things on the back about themselves—one of which was false.

Then each person said their names and the three things about themselves and the others had to guess what was false.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Imagine Opportunity Analysis We reconfirmed with Clinton Edminster, the executive director of Art Rise Savannah, the opportunity statement we had identified and shared before the workshop: How might we expand revenue for both artists and Art Rise Savannah through Non-Fiction Gallery? Clinton explained this was a ‘problem’ for three reasons. First the gallery was just breaking even, second it could be better programmed, and third it could be better marketed. For him, these related to the keywords in the opportunity statement: revenue, artists (programming) and Non-Fiction Gallery (marketing). Clinton added that the Art Rise Savannah board had actively discussed the gallery and tried several things including a seasonal approach to pricing and the current vanity gallery weekly model (which he described as “intense”) as well as updating the logo.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Imagine Opportunity Analysis One of the things they are now considering was to change the name to Art Rise Gallery so that their non-profit organization would have a physical space to call home and the activities organized in the gallery would reinforce the group’s mission. At this point he asked the workshop participants to avoid using the name Non-Fiction Gallery and instead call it Art Rise Gallery. What he wanted to get out of the workshop was what they should move forward with. His ideal fantasy solution was a space that is well-funded by public (city, state, federal) funds, private interests and corporate sponsorships that would allow Art Rise Savannah to focus on highlighting locally produced artwork and showcase art that artists are not able to represent elsewhere.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Imagine Research Recap Pilot Mufan got into character as the Composite Artist Persona, which the team created based on the data clusters in the empathy maps, and recounted his journey to and experience at the gallery.

“Hi I am an artist and I have some paintings and some amazing art pieces that I wanted to exhibit. So I started searching for a place in Savannah and there are a lot of places but the name NFG kept coming up again and again from Savannah and other places.

So I contacted and I was delighted to meet Heather; she was very helpful and she has great input and knowledge about art and business. For me the most important part for choosing the place is to make the art a protagonist of the story. I had to do some preparations to put up my art. I was nervous about the show but NFG took a lot of effort and invited a lot of people and it was a success. Lots of people came to see the show, but no one bought. I just wish I could’ve exhibited for a longer time.

I also saw that NFG has a room next door and I wish I could’ve used it. And I would be excited to see other forms of art and be able to interact with it here.

When I was looking back I thought to myself, if there was someone to take photographs, I would totally pay for the service. Oh, and I remember a couple of friends got lost because they could not find the NFG and had problems finding parking.”

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Imagine Research Recap Flight Attendant Prachi then morphed into the Composite Gallery Staff Persona and brought her experiences at the gallery to life.

“Hi I work at the gallery and I am really pleased to work here because I gained a lot of skills and I feel I really help to create a community for artists here in Savannah. Since I started working here I had the luck to experience different types of exhibitions and events like Art 21.

But I feel we could give more use to this beautiful space as it cannot be compared with other local galleries. Dealing with artists is a little complicated; I just wish we had clearer guidelines for them in order to have a smoother exhibition experience.

I have a lot of ideas that I would like to share with the board, as I am in close contact with the artists and I have some suggestions that can benefit us. Working with Heather is very nurturing as she is very talented and knowledgeable. Kayla knows the local art scene very well and she can critique art properly.

With such a good location and a strong fan base, it would be better to have more hours of operation and better utilize the space.�

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Imagine Goals & Wishes The next phase of the workshop was dedicated to Goals & Wishes, where participants called out ideas to address the opportunity statement in the I wish ______ format.

Almost 25 pages of giant Post-It pad pages were filled with rich ideas that might potentially address the opportunity statement.

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Imagine Goals & Wishes ● ● ● ● ● ● ● ● ● ● ● ●

I wish Art Rise Gallery had a sign.

I wish everyone called it Art Rise Gallery.

I wish our new name would bring more people to the gallery.

I wish the gallery had a photography service.

I wish people bought art, not just looked at it.

I wish we had constant donations.

I wish the space was a little bigger.

I wish Art Rise Gallery had a dedicated parking area.

I wish Art Rise Gallery could feature more national artists.

I wish gallery openings were sponsored for liquor and food.

I wish we could buy special events tickets.

I wish there could be movie nights at Art Rise Gallery.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Imagine Goals & Wishes ● ● ● ● ● ● ● ● ● ● ● ●

I wish Art Rise Gallery had a large graphic sign in front of the building.

I wish there was more music in the gallery.

I wish there was a more southern experience.

I wish there was live music.

I wish we could experience the gallery through live shows.

I wish there was an outdoor experience in the gallery.

I wish we could activate the sidewalk.

I wish we could curate exhibitions at other locations.

I wish Art Rise Gallery had better connections with our neighbors.

I wish Art Rise Gallery had more activities for artists.

I wish Art Rise Gallery had art competitions for local artists.

I wish Art Rise Gallery had better connections with hotel concierges.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Imagine Goals & Wishes ● ● ● ● ● ● ● ● ● ● ●

I wish Art Rise Gallery had longer and consistent hours.

I wish Art Rise Gallery had an annual art fest.

I wish Art Rise Gallery had an interactive experience with visitors.

I wish Art Rise Gallery experimented more with what galleries mean.

I wish Art Rise Gallery was an exhibition laboratory.

I wish Art Rise Gallery was more cutting edge.

I wish Art Rise Gallery had a meet-the-artist night.

I wish Art Rise Gallery was nationally recognized.

I wish Art Rise Gallery was socially conscious.

I wish Art Rise Gallery had virtual reality art shows.

I wish Art Rise Gallery had a better and more flexible lighting system for the art.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Imagine Reverse Assumptions When the subject of lighting came up, Pilot Mufan took command and diverted the workshop to a Reverse Assumption activity. He instructed the participants to imagine the reverse—that the gallery was dark—and what ideas that would then bring up?

● ● ● ● ● ● ●

Flashlights to discover the art Use other senses like sound, taste, smell, touch Wear glasses to experience the art Artworks made by lightbulbs Glow in the dark exhibition Glowing materials to create art Laser art show

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Imagine Reverse Assumptions Mufan then asked those in the workshop to continue generating I wish statements based on this reverse assumption.

● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

I wish to communicate with artists without seeing their faces.

I wish artists could generate experiences.

I wish artists could speak to me as I approach the art (sound recorded to explain pieces).

I wish the whole Art March experience could be audio supported (Art Rise Gallery on your right).

I wish Art Rise Gallery would exhibit other types of art.

I wish Art Rise Galley had more tactile experiences where you can touch things.

I wish culinary art could be exhibited.

I wish artists had digital versions of their exhibitions - so people outside Savannah could purchase.

I wish Art Rise Gallery had wearable art fashion shows.

I wish we used the space as a theater.

I wish Art Rise Gallery had a light installation exhibition.

I wish Art Rise Gallery has art for the disabled.

I wish Art Rise Gallery had kids workshops for the local community.

I wish Art Rise Gallery had light bar shows.

I wish we could conduct courses for junior artists.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Imagine Reverse Assumptions

● ● ● ● ● ● ●

I wish Art Rise Gallery was able to offer sponsorships for people in groups.

I wish Art Rise Gallery could create news.

I wish more volunteers would come to the gallery for the art experience.

I wish the volunteers knew what they were doing.

I wish kids were volunteers.

I wish Art Rise Gallery had kids-only exhibitions - where kids were the artists.

I wish Art Rise Gallery had a big screen like in Times Square people could

● ● ● ● ● ● ● ●

interact with.

I wish Art Rise Gallery organized fundraisers for the artists.

I wish Art Rise Gallery had auctions.

I wish we had a gift shop with Art Rise Savannah branded merchandise.

I wish you couldn't get out once you went into the gift shop without buying.

I wish we had a pop-up exhibition in SAV airport I wish Art Rise Gallery can collaborate with the local galleries downtown.

I wish Art Rise Gallery was the first choice for the artists to exhibit their work.

I wish Art Rise gallery had higher-priced art.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Imagine Tahiti Stopover As the Reverse Assumption dark gallery activity wrapped up, Pilot John took control and announced an unscheduled stopover in Tahiti.

Black Pearls 1.

2.

3.

I wish Art Rise Gallery had pearls for gifts. customized jewelry by local artists displayed in creative ways, the display is designed by another artist (switches monthly)

He handed each workshop participant an image from the tropical island paradise and asked them to write an inspiration for Art Rise Gallery on the back.

They then handed their image to the person on their left, and everyone wrote another idea building on the image and inspiration they were handed. They did this one more time, and then each participant showed the image in hand and read all three ideas that were built up.

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Imagine Tahiti Stopover

Sea Turtle and Scuba Diver 1.

2.

3.

to sell artwork for pets a gift shop that carries pets clothes with graphics of art works - photos for cats exhibition at Art Rise Gallery where people would paint their pets

Totem 1. plants show 2. fundraiser for SAV tree foundation 3. exhibit of plants plant art, living art

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

Air Tahiti Nui Airplane 1.

2.

3.

Transportation: bring people to Art Rise Gallery by trolleys, Segways, tours Art Rise Gallery becomes a stop for Savannah get on get off trolleys Art Rise Gallery becomes the MAIN stop for Savannah trollers, making the whole area more tourist friendly

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Imagine Tahiti Stopover

Beach Sunset 1.

2.

3.

Art Rise Gallery becomes a holistic art experience island of creativity - decoration movie, music with the beach

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3.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

Canoe

Tattoo Art Rise Gallery tattoo art exhibitions body paint exhibitions more immersive exhibitions

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wish to enjoy different cultural art in Art Rise Gallery light show buy cultural souvenir, make friends

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Imagine Tahiti Stopover After the group shared their images and ideas, Pilot John asked them to return to generating Goals & Wishes for Art Rise Gallery inspired by the stopover in Tahiti. ● I wish to get some car decoration, cosmetic service. ● I wish Art Rise Gallery took advantage of the cultures in the city. ● I wish Art Rise Gallery had a co-working space for different people, cultures and diversities. ● I wish Art Rise Gallery would be a place where you could step into a different world in Savannah. ● I wish Art Rise Gallery had live art shows. ● I wish the Sidewalk Art Festival would be extended to Starlandia and include Art Rise Gallery. ● I wish Art Rise Gallery sponsored a happening (bring in a car, people can paint the car). ● I wish we could close Bull street. ● I wish Art Rise Gallery had more friends in high places. ● I wish Art Rise Gallery could transform into a bar/club at night.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Imagine Tahiti Stopover ● ● ● ● ● ● ● ● ● ● ●

I wish Art Rise Gallery could take advantage of visitors (the culture of the visitors).

I wish Art Rise Gallery could give somehow a drinking experience.

I wish had a cafe and a bar.

I wish Art Rise Gallery would paint my face.

I wish Art Rise Gallery had a gallery exchange program.

I wish Art Rise Gallery had virtual reality, using projections with the another gallery in Shanghai for example.

I wish Art Rise Gallery could project image art on the front window at night.

I wish Art Rise Gallery could paint the whole building inside and outside.

I wish artists could paint the building.

I wish Art Rise Savannah could buy that building.

I wish we could do a fundraising event.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Imagine Circle of Opportunity After the flight took off from the Tahiti Stopover, Flight Attendants Yang and Prachi conducted an activity called Circle of Opportunity, which lead to some unexpected outcomes.

For this activity the room was divided in two teams.

They then had to identify a challenge they wanted to work with. Each team was provided with a pre-drawn circle with line markers like a clock and a pair of dice.

The participants were asked to identify twelve attributes to their challenges respectively and then rolled one dice to get the first number and then two dice to get the second number. They then combined the attribute related to the two numbers to ‘solve’ the challenge at hand. This activity was helpful in opening up new ideas and break the barriers of thought by combining two unlikely attributes.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Imagine Circle of Opportunity: Team A Team A’s challenge was How do we sell more art?, and they worked with the attributes of time and artist. They came up with the following opportunities based on their circle: ● ● ● ● ● ● ● ● ● ● ● ●

If you don't have time you cant buy art.

We had the artist in the gallery.

We had artwork made by the artist during the day sold for the fixed price.

We could use Facebook live, take the artist, put it in a virtual time.

Arts archive - go back in time.

Members access, before the show (discount or different works).

We could sell artwork online.

Art Rise Gallery had postcards.

Art Rise Gallery could sponsor an event for visiting artists (photos taken by tourists exhibited).

Art Rise Gallery had a calendar.

Profile for Art Rise Savannah members.

Commission-based works by members.

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Imagine Circle of Opportunity: Team B Team B’s challenge was How can we attract tourists to Art Rise Gallery?, and they worked with the attributes of neighborhood and gift shop. They came up with the following opportunities based on their circle: ● ● ● ● ● ● ● ● ● ● ●

Artists could sell their art as souvenirs in Art Rise Gallery to tourists.

Local residents could craft souvenirs.

We had more gift shops in the neighborhood.

Art Rise Gallery had more activities for tourists.

Customers could interact with artists.

We had auction.

Art Rise Gallery had a place where tourists could share their traveling experience.

Art Rise Gallery run an artistic restaurant.

Introduce interesting local businesses.

VOGUE for art.

Connect tourists to authentic Savannah experiences.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Go Break & Power Dots After the Imagine phase, we needed to focus on converging to find a solution and final direction to ensure it was tangible and feasible. During this Go! phase, we used power dots to chose the strongest ideas. Each participant was given five dots (in the colors of the Art Rise Savannah logo of course: red, blue and yellow) to place by the ideas they liked best; they could put more than one dot on one idea. Pilot Mufan then tallied the totals and we landed on four I wishes that stood out from the rest: 1.

2.

3.

4.

Art Rise Gallery had an online channel.

Art Rise Gallery had a sister gallery.

Art Rise Gallery had a fundraising event.

Art Rise Gallery experimented more with the gallery space meaning.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Go How Might We & Client Selection Mufan then asked the clients—Clinton and Heather MacRae, a member of the Art Rise Savannah board as well as being an artist herself and working as a curator at the gallery—which of the four ideas they preferred to focus on for the remainder of the workshop. Heather thought the online channel had the most promise and gave the example of Space Gallery in NY which has an online database to which artists can apply. Clinton initially preferred experimenting with the gallery space, but after reconsidering the opportunity statement to generate more revenue for both the artists and Art Rise Savannah, they agreed on how might we create an online channel for Art Rise Gallery. After we had defined the question, we moved forward to create a working statement: Art Rise Gallery develops an online channel to expand sales of artwork.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Go Advantages...

With the statement Art Rise Gallery develops an online channel to expand sales of artwork, Flight Attendant Prachi asked the workshop participants to come up with all of the advantages they would think of and then to think about any and all concerns.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

+ + + + + + + + + + + + + +

awareness popularity 24 x 7 global contacts famous informative shipping convenience mobile social media links to FaceBook, twitter meet the artist virtually (introduce their work, studio tours) connect with the customers traffic high quality images that we currently don’t have to make calendars and other merchandise

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Go ... & Concerns

art looks different online returns shipping inventory/warehouse area to store artwork shopping sponsorship constant upkeep of website programming

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Nurture Build Solution The last phase of the D.E.S.I.G.N model is Nurture, where we think about the future of the idea and what can follow to evolve and make it sustainable over the long term.

At this point in the workshop, we built the final solution to the opportunity statement. Flight Attendant Shirly asked the group to address and find ways to overcome each of the concerns that had surfaced.

Looks different online ● VR (virtual reality) ● precise information ● videos instead of photos ● Google glasses and holograms ● close-up details SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Nurture Build Solution Returns/Shipping/Inventory/Warehouse ● let people understand this is a resource and not a store ● platform for artists and buyers to be introduced ● no inventory to be kept in a warehouse ● sell only the art shown in the gallery at that time ● introduce artists to interested buyers for a commission ● Art Rise Gallery would not be liable Website maintenance ● find someone to maintain the website ● recruit web-savvy volunteers to work on and maintain the website ● offer incentives to volunteers ● partnership with local businesses (small web startups) SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Nurture Build Solution Sponsorship ● Fedex, or local beer to sponsor and advertise online, to keep the online channel going ● release a well-designed book for fund raising – book version of the website –The great Savannah Art Book, this book can sell in other book stores as well. ● AHA! Ain’t Bad (local Savannah art magazine)– collaborating with them ● graphic cover of the book evolves into the brand ● strong brand connected to the artists ● use the images of art taken to create postcards and greeting cards and other merchandise like tote bags and T-shirts and coffee mugs to sell in gallery gift shop and online ● create digital greeting card service using the same images to generate more revenue for both artists and Art Rise Savannah ● The Art Rise Gallery Challenge, like ice bucket challenge.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Touchdown Workshop Wrap Up To conclude the workshop, Pilot John led the group in a wrap-up activity called Transformative 360 Review by Sivasailam ‘Thiagi’ Thiagarajan. The purpose is to reflect and leave the participants feeling good about their experience.

1.

2.

3.

4.

5.

Stand up Close your eyes Open your eyes Turn around completely Reach your right arm across and tap your left chest three times

“If you take away nothing else from today’s workshop but this last exercise, you can honestly say that you were brought to your feet, your eyes were opened, your perspective was turned completely around, and your heart was touched.

Thank you!”

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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5. Feedback After the wrap-up session the team asked everyone present in the workshop for feedback on a tool designed

by IBM known as the IBM Feedback Grid. The purpose is to reflect and build on the feedback and retain the positive points and address the others. Participants were asked to express themselves in each of the four quadrants: gains or positive things, pains or things that didn’t work so well, ideas/suggestions/opportunities, and questions respectively. This is a very effective tool for quick group feedback, giving the team important points for ponder for their next workshop experience.

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Activities Good Work Tahiti excursion Empathy maps composite personas Airplane theme Brain Writing excursion Unpacking the idea Invitation

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Client presence Transition from ideas to solution Circle of opportunity Not hearing what the client was saying

? ●

Make the goals/wishes longer to generate more ideas

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How to take control of the process while the clients are discussing within themselves?

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5. Feedback “We had an amazing time working with the whole group. I am sending this (presentation) to the board right now!”

—Clinton Edminster Executive Director Art Rise Savannah

SAVANNAH COLLEGE OF ART AND DESIGN | DMGT 732 | PROFESSOR BRUCE CLAXTON

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Creative Thinking Jeopardy For the final presentation, the tam decided to reframe and do something completely out of the box. Instead of a Powerpoint presentation, the team came up with a customized game of Jeopardy with sections from our class learnings.

There were five sections with five questions ranging from $100-$500 for each. The different sections were Lateral Thinking, Creative-Problem Solving, Tools & Techniques, The Medici Effect and Synectics Model.

Team two facilitated the activity and team one were the participants. There were three teams with two members each. The activity was well received and there was a winning team in the class and a runner up. The first two teams were given prizes and the game concluded.

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THANK YOU

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