Victorious jaime gonzalez ls

VICTORIOUS! HOW SOCIAL MEDIA HELPED SAVE THE LAWTHER-DEER PARK PRAIRIE Jaime Gonzรกlez, M.Ed., Conservation Education Director, Katy Prairie Conservancy

โ จ

katyprairie.org

One Prairie.

One Voice. prairiepartner.org

Do not try to satisfy your vanity by teaching a great many things. Awaken people's curiosity. It is enough to open minds; do not overload them.

Put there just a spark. If there is some good inflammable stuff, it will catch fire.! !

Anatole France (1844 - 1924)

CONVEY A POWERFUL MESSAGE SELL THE UNIQUE QUALITIES OF THE PROJECT 


CONVEY A POWERFUL MESSAGE SELL THE UNIQUE QUALITIES OF THE PROJECT

VIDEOS PRODUCE STRONG, STORY-DRIVEN VIDEO CONTENT

CONVEY A POWERFUL MESSAGE PORTRAY A SENSE OF URGENCY

SOCIAL MEDIA USE AND PAY FOR FACEBOOK BOOSTS AND OTHER SOCIAL MEDIA

American ‘A’ University has: • 307,871 Students • 100 Locations • 36 Degree Programs What does this really tell us?

Habitat to be saved ‘A’ has:

• 300+ Species of Plants • 98 Species of Birds • 8 Species of Frogs

What does this really tell us?

Better: Provide comparison or tell a detailed story of one creature

SOCIAL MEDIA BEWARE THE USE OF ‘NAKED STATISTICS’

SOCIAL MEDIA BEWARE THE USE OF ‘NAKED STATISTICS’

SOCIAL MEDIA - GET OUTSIDE THE BOX DRIVE SOCIAL MEDIA BY USING CELEBRITY

PRINT AND TV MEDIA USE THE MEDIA AS YOUR FOCUS GROUPS

PRINT AND TV MEDIA LISA GRAY WAS PIVOTAL IN THE FIGHT TO SAVE THE PRAIRIE

VOLUNTEER ARMY EMPOWER VOLUNTEERS WITH CLEAR COMMUNICATION

VOLUNTEER ARMY CREATE A RAPID REACTION TEAM

CELEBRATE! GRAND OPENING - LATER THIS SPRING

TRANSLATE WHAT YOU’VE LEARNED THE NEW FIGHT TO SAVE THE KATY PRAIRIE