VICTORIOUS! HOW SOCIAL MEDIA HELPED SAVE THE LAWTHER-DEER PARK PRAIRIE Jaime Gonzรกlez, M.Ed., Conservation Education Director, Katy Prairie Conservancy
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katyprairie.org
One Prairie.
One Voice. prairiepartner.org
Do not try to satisfy your vanity by teaching a great many things. Awaken people's curiosity. It is enough to open minds; do not overload them. Put there just a spark. If there is some good inflammable stuff, it will catch fire.! !
Anatole France (1844 - 1924)
CONVEY A POWERFUL MESSAGE SELL THE UNIQUE QUALITIES OF THE PROJECT 

CONVEY A POWERFUL MESSAGE SELL THE UNIQUE QUALITIES OF THE PROJECT
VIDEOS PRODUCE STRONG, STORY-DRIVEN VIDEO CONTENT
CONVEY A POWERFUL MESSAGE PORTRAY A SENSE OF URGENCY
SOCIAL MEDIA USE AND PAY FOR FACEBOOK BOOSTS AND OTHER SOCIAL MEDIA
American ‘A’ University has: • 307,871 Students • 100 Locations • 36 Degree Programs What does this really tell us?
Habitat to be saved ‘A’ has:
• 300+ Species of Plants • 98 Species of Birds • 8 Species of Frogs
What does this really tell us?
Better: Provide comparison or tell a detailed story of one creature
SOCIAL MEDIA BEWARE THE USE OF ‘NAKED STATISTICS’
SOCIAL MEDIA BEWARE THE USE OF ‘NAKED STATISTICS’
SOCIAL MEDIA - GET OUTSIDE THE BOX DRIVE SOCIAL MEDIA BY USING CELEBRITY
PRINT AND TV MEDIA USE THE MEDIA AS YOUR FOCUS GROUPS
PRINT AND TV MEDIA LISA GRAY WAS PIVOTAL IN THE FIGHT TO SAVE THE PRAIRIE
VOLUNTEER ARMY EMPOWER VOLUNTEERS WITH CLEAR COMMUNICATION
VOLUNTEER ARMY CREATE A RAPID REACTION TEAM
CELEBRATE! GRAND OPENING - LATER THIS SPRING
TRANSLATE WHAT YOU’VE LEARNED THE NEW FIGHT TO SAVE THE KATY PRAIRIE