10 Things Every Website Homepage Must Have The homepage of your website is the first place where every visitor will land in. It is the first thing any visitor will notice or first impression they will ever have of you. And you know very well how important the first look or first impression is. Research has shown that a visitor spends maximum 8 seconds on the site and decides whether to stay or leave. And you have got exactly 8 seconds to create a good first impression and entice your visitors to stay and explore your site. In order to help you to improve the performance of your homepage, we are here with “10 things every website must have” tips. These tips will not only ensure your customers have a positive experience but, it will also be a great help in improving your company’s digital footprint.
1. A Proper Brand Identifier A logo plays a huge role in a company’s branding strategy. It is a major graphical representation of a company’s brand. The logo is basically a face of company’s brand and the first visible manifestation of the company website. So, it is most important to have a unique and clear website logo which represents your brand at a glance. In order to make easier for your visitors to know what type of website they are visiting, include your website logo at the top most part of your website. The standard format to place a logo is at the top most left side of a website. With your company’s logo, add a great business tagline if you have any. A clear value proposition might sound less important to you, but, if you really want your visitor to stay on your page then, you should create a clear value proposition related to what your business does.
2. Social Media Integration Social media is a critical part of any business marketing strategy and have become a great platform to promote your business and increase leads and followers. We all live in a digital world, where people are found increasingly driven by social media sites and their activity. According to a report by HubSpot, more than 73% consumers expect a business to be on social media and are more likely to show interest in those businesses who responds them online. Social media platforms like Twitter, Facebook, Tumblr, LinkedIn, Google+, Instagram, Youtube, Pinterest, etc. are gaining its popularity for business marketing day by day. And if you want to see the increment in the number of followers and engagement with your company on your social media, then, integrate those social media platforms into your website’s homepage where it can be easily visible by your audience. This will not only give your audience a choice to connect to you easily whenever they want but it will also help boost your SEO. The best place to integrate your social media icons is the header and footer part of your website as shown below.