NMIMS PDGBM December 2022 3rd Semester Assignment Call 09741410271

Consumer Behaviour

1. How can marketeers use technology to target customers to exercise more. Taking Yoga as an example of holistic exercise how will you use technology to target different categories of customers to improve their health by doing yoga regularly.

2. What is the Trio of Needs from consumer behaviour perspective? Take Smart Watch as a product. If you have to use this same product, how can you talk to three different customers and make the 3 different customers think of buying the same Smart Watch from a Trio of Needs perspective. Please use one Trio of Need per customer to illustrate the same.

3. Answer the following

a. What is Just Noticeable Difference [JND] and Weber’s Law?

b. Take a product like a low-cost pressure cooker [priced at Rs. 1800.00 for a 3 Litre, Rs. 2400.00 for a 5 Litre, Rs. 3200.00 for a 6.5 Litre pressure cooker] which is targeted to the lower income group whose annual income is in the range of Rs. 1.2 to 1.8 lakhs per annum [Rs. 10,000 – Rs. 15,000 per month]. Using the principle of JND suggest a discount for families earning 10,000 per month and families earning Rs. 15000.00, that would make them get up and notice the discount & propel them to buy the pressure cooker. Please justify the discount for the same.

Cost & Management Accounting

1. The data shown below relate to an industrial organization that manufactures household appliances.Standard quantity required of materials item 0009 1 kg.

Standard price per kg. ₹ 10

Product in a month appliances 100 kgs.

Actual quantity of materials used 98 kgs.

Actual price paid ₹ 11/kg

The following calculations for variances have been made:

Material usage variance = 2 kgs. @ ₹ 11 = ₹ 22

Material price variance = 100 kgs. × ₹ 1 = ₹ 100

Do you agree with these calculations? If not, provide a correct calculation for the variances.

2. ABC Ltd. started a factory in Kolkata on 1st April, 2021. Following details are furnished about its activity during the year ended 31st March 2022.

Raw Material consumed – 40,000 units @ ₹7 per unit.

Direct Wages:Skilled worker – ₹9 per unit.

Unskilled worker – ₹6 per unit.

Royalty (on raw material consumed) @ ₹3 per unit. Works overheads @ ₹8 per machine hour.

Machine Hours Worked 25,000.

Office Overheads at 1/3rd of works cost.

Sales Commission @ ₹4 per unit.

Units produced 40,000

Stock of units at the end 4,000 units, to be valued at cost of production per unit.

Sale price is ₹60 per unit.

Prepare Cost sheet showing the various elements of cost.

3. a. What are the implications of Economic Order Quantity in proper inventory management?

3. b X Ltd. estimates its carrying cost at 15% and its ordering cost at ₹9 per order. The estimated annual requirement is 48,000 units at a price of ₹4 per unit.

a) What is the most economical number of units to order?

b) How many orders should be placed in a year?

c) How often should an order be placed?

Digital Marketing

The company “Inno-we” launches a new variant of its product every three months to stay relevant. They have their products in two categories namely Earbuds and smartwatches.

“HearNow” is an established brand in the earbuds market. The company is successfully selling earbuds with the latest technology like noise cancellation and Bluetooth 5.0.

“Track It” is a newly launched smartwatch brand that is most affordable to Indian Consumers. The brand has brought many innovations to its product.

1. The company has a plan to spend money on promotions using traditional and Modern marketing. As a marketing consultant for Track It Brand, explain the difference between Traditional and Modern marketing and suggest with reasons the one that the company should undertake for their brand Track It.

2. What are the various Digital Business factors that will impact the Business strategy of

3.Innowe?a.Explain various ways to promote Track It brands online.

3. b. Explain various types of Digital Pricing models and explain with reason one that you will use for the Brand Track it.

International Business

1. “Organisations engaged in International Business often face more complex situations then the organisations which conduct Domestic Business.” – Critically evaluate the statement and explain difference between domestic and international Business.

2. An Indian jewellary Brand “Tanishq” wants to enter into Middle East Market with its range. What are the choices available to enter into this overseas market and what is the bestsuited option?

3. Vinayak began an electric fan manufacturing unit in Navi Mumbai ten years ago. He sells BLDC Energy saver fans to several towns in Maharashtra & South India. Though the business is doing well Vinayak started to feel that he should expand the business by attracting more customers. Vinayak has an opportunity to sell the masks to Sri Lanka and Mauritius. He has also been contacted by a party in Gurgaon for sales. Also it has been observed that worldwide demand for BLDC energy Saving Electric fans is on the rise. Based on his production capacity Vinayak can either take up the North India market or plan for Exports.

a. What factors are to be considered by Vinayak to decide if he wants to go for exports in Sri Lanka and Mauritius.

b. If Vinayak decides to go for Exports, what procedure and documents are required?

Organisational Theory, Structure and Design

1. ‘Fruits Delicious Ltd’ has hired you as an HR Advisor to help them improve their organizational performance. Which internal organizational aspects would you consider that should be aligned with each other for maximum success? Explain the 7S framework in the context of this start-up company. Conclude by giving your opinion on how it will impact performance.

2. Ryan always wanted to establish his own news agency. He had all the financial and physical resources required to begin but he was not aware of the key fundamental elements of an organization. Why do you think these are important? As an HR consultant, help him with this task by designing the main organizational elements. Also, align these with his business.

3. As project leaders, while Sandy believes in enhancing team member’s effectiveness, Mathew believes in focusing on enhancing the overall organizational effectiveness. This difference of opinion always confuses their team members. Now, the senior management has realized that it is high time to get the issue sorted. So, the HR Manager, Steve Hussey has been assigned the task to devise a standardized and holistic process of measuring organizational effectiveness. Along with this, the management has also asked him to come up with a contemporary effectiveness approach that will replace the traditional approaches. Keeping the above scenario in mind,

a. Explain how Steve Hussey will devise a holistic process of measuring organizational b.effectiveness.Explainwhich, one, contemporary approach will Steve choose and why?

Project Management

1. You are going to organize a dinner party with your 60 batch mates. Prepare a project proposal indicating the project charter and a detailed project budget.

2. To successfully organize the dinner party, analyze the project's feasibility in different life cycle phases with corresponding risks.

3. For the same dinner party

a. Prepare a work breakdown structure.

b. Draw the Gantt chart indicating the progress and resource used in each task.