By Pranjali Sharma Stage Design and Product Display for Designer Jewellery Company
Digital Professional practice
Professional Firm: Aeonian Design Pvt. Ltd. Navi Mumbai, India Jewelery Design
https://www.aeoniandesignjewellery.com/
Designer Jewellery Company, Aeonian Design Jewellery is dedicated to creating beautiful form through research. The Design is carried out using digital tools and fabrication through digital fabrication techniques. The company is based in Navi Mumbai and operate online jewellery stores, also provide custom jewellery design for clients. The Jewellery Display visualization for online advertisement is done in a way that its beauty is highlighted and people can see the form and scale in a better way.
Contents • Form Exploration Study
6
• Surface Development Exercise
7
• Diamond Crystal like forms
13
• Discreet Design Techniques
14
• Branching Exercises
19
• Swarm Simulation
24
• Selected Projects For Online Display
26
• Rendering and Visualization Video Compilation
32
The work done during the training period can be classified into two parts:
Form Exploration Studies 1. Basic surface modelling exercise 2. Aggregation tools for Landscape 3. Discreet Design Techniques 4. Branching 5. Swarm Simulation Visualization 1. Studio Product Rendering 2. Compositing and Visualization
Form Exploration Study The Design challenge here was to explore how to create landscape for the display of Jewellery. The process involved creating a lot of visually appealing forms, using the generative tools in Grasshopper. Initially the exploration starts with basic studies and then as per the requirement, more complex techniques were test for visually appealing backgrounds for Jewellery Display.
6
Surface Development Exercise Curves that can enclose space.
7
Surface For jewellery placement
8
Surface Rendering For jewellery placement
9
Surface Modelling For Rings placement
10
Noise in Surface For Rings placement
11
12
Diamond Crystal like forms
13
Discreet Design Techniques
Aggregation studies using the concept of discreet design. Components were thought from scratch for required form, and connect through aggregation rules.
14
15
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Branching Exercises Create point of mystery and special point of interest to accommodate jewellery display area.
19
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Swarm Simulation Using the swarm algorithm to make stand for jewellery
24
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Selected Projects For Online Display
26
Selected Landscapes
Branching Pedestal A focused attention provided to the product which can be placed on the centre of the pedestal
27
Selected Landscapes
Diamonds Swirly stage A focused attention provided to the product which can be placed on the centre of the pedestal
28
Large Crystal
Swirly Pedestal 29
2D Swarm lines
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Rendering and Visualization Video Compilation From the Form exploration exercise few were selected to take ahead for jewellery display and stage design. The composition of various landscape elements combined with jewellery are used to create animated visualization videos and image renderings.
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Studio Product Rendering 33
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Jewellery and Stage Compositing and Animation Composition A
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Jewellery and Stage Compositing and Animation Composition B
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Jewellery and Stage Compositing and Animation Composition C
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Jewellery and Stage Compositing and Animation Composition D
41