Digital Design Professional Portfolio

By Pranjali Sharma Stage Design and Product Display for Designer Jewellery Company

Digital Professional practice

Professional Firm: Aeonian Design Pvt. Ltd. Navi Mumbai, India Jewelery Design

https://www.aeoniandesignjewellery.com/

Designer Jewellery Company, Aeonian Design Jewellery is dedicated to creating beautiful form through research. The Design is carried out using digital tools and fabrication through digital fabrication techniques.

The company is based in Navi Mumbai and operate online jewellery stores, also provide custom jewellery design for clients.

The Jewellery Display visualization for online advertisement is done in a way that its beauty is highlighted and people can see the form and scale in a better way.

Contents • Form Exploration Study

6

• Surface Development Exercise

7

• Diamond Crystal like forms

13

• Discreet Design Techniques

14

• Branching Exercises

19

• Swarm Simulation

24

• Selected Projects For Online Display

26

• Rendering and Visualization Video Compilation

32

The work done during the training period can be classified into two parts:

Form Exploration Studies 1. Basic surface modelling exercise 2. Aggregation tools for Landscape 3. Discreet Design Techniques 4. Branching 5. Swarm Simulation Visualization 1. Studio Product Rendering 2. Compositing and Visualization

Form Exploration Study The Design challenge here was to explore how to create landscape for the display of Jewellery.

The process involved creating a lot of visually appealing forms, using the generative tools in Grasshopper.

Initially the exploration starts with basic studies and then as per the requirement, more complex techniques were test for visually appealing backgrounds for Jewellery Display.

6

Surface Development Exercise Curves that can enclose space.

7

Surface For jewellery placement

8

Surface Rendering For jewellery placement

9

Surface Modelling For Rings placement

10

Noise in Surface For Rings placement

11

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Diamond Crystal like forms

13

Discreet Design Techniques

Aggregation studies using the concept of discreet design. Components were thought from scratch for required form, and connect through aggregation rules.

14

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Branching Exercises Create point of mystery and special point of interest to accommodate jewellery display area.

19

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Swarm Simulation Using the swarm algorithm to make stand for jewellery

24

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Selected Projects For Online Display

26

Selected Landscapes

Branching Pedestal A focused attention provided to the product which can be placed on the centre of the pedestal

27

Selected Landscapes

Diamonds Swirly stage A focused attention provided to the product which can be placed on the centre of the pedestal

28

Large Crystal

Swirly Pedestal 29

2D Swarm lines

30

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Rendering and Visualization Video Compilation From the Form exploration exercise few were selected to take ahead for jewellery display and stage design.

The composition of various landscape elements combined with jewellery are used to create animated visualization videos and image renderings.

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Studio Product Rendering 33

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Jewellery and Stage Compositing and Animation Composition A

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Jewellery and Stage Compositing and Animation Composition B

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Jewellery and Stage Compositing and Animation Composition C

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Jewellery and Stage Compositing and Animation Composition D

41