News Letter - Internship Edition

Internships HR

Marketing

Operations

Finance

Personal Developnment

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Empressario November 2015

...An Entrepreneurial Insight

1

Vol. XXI Iss. 1

IMT Hyderabad

Contents

Prarambh Speaks

Page 1

Human Resources Internships

Page 2 Page 5

Operations and Stratergy InternshipPage 8 Marketing Finance Internships

Internship Page 11

Corporate Guide Marketing Perspective Awardees Awardees

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Page 5

Page 7

Internships Page 14

Page 9

Page 15

Page 12

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Prarambh Speaks

As a part of our 2 year PGDM program requirements, the students are required to take up an Internship Program (IP) with a business organization or a related entity. The IP is taken up after the completion of two semesters for duration of 14 weeks which can be extended to 16 weeks.

Internships offer students a period of practical experience in the industry relating to their field of study. This experience is valuable to students as a means of allowing them to experience how their studies are applied in the "real world", and as work experience that can be highly attractive to potential employers on a candidate's CV.

An internship provides a great opportunity for prospective employees to gain experience in a particular field or industry. And also to determine if they have an interest in a particular career, create a network of contacts, or gain university module credits.

The write – ups talk about the achievements, learnings, mistakes and regrets of the students. This edition is a valuable reference for the juniors, who are about to embark on their internship. I.

We at PRARAMBH hope to continue our work towards providing the budding entrepreneurs a platform for showcasing their innovative ideas.

Happy Reading!!!

Team Prarambh

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Human Resources

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Internship at Middle Earth HR “The purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without fear for newer and richer experience.” ― Eleanor Roosevelt

My internship was one such experience. It definitely taught me different aspects of an organization, but along with it, I also made friendships which helped me grow as an individual and also as a professional.

At Middle Earth HR (MEHR), we had students from different prestigious institutions like IIM-Raipur, IIT-Roorkee, NIT-Warangal, IBS-Hyderabad, etc.

We were a batch of 18 interns which included HR and Marketing profiles. From the day 1 itself, we were considered as one of the employees of the organization. We had morning huddles wherein we discussed our plan for the day. Each employee of the organization was ever so ready to help and was always approachable (including the CEO- Mr. Nitin Sanker). MEHR had a very open culture and being a fresher, this aspect helped me to adapt quickly to the working environment. From the technical point of view, I had been assigned with six Minor and one Major project. My minor projects revolved around the changes that had to be implemented in the organization’s culture. I was given the privilege to write five case studies on the employees of MEHR. This helped me understand the job of an OD Consultant and gave me a better knowledge about how even the most miniscule details needed to be considered while implementing an changes in the organization and how necessary it is to convey all the details with clarity to the employees themselves.

My major project revolved around the development of the product for HR Business Partner. Using different Instructional Designing techniques, I was given a chance to fully develop a product i.e. right from the structure to the content development. This gave me a chance to understand the intricacies involved in the process of a product development.

This certainly was a challenging task. But I was continuously guided by Mr. Nitin Sanker and Manideepa Mam (Company guide). We had a review meeting every Wednesday and my work was checked and the necessary changes were asked to be done. Working with strict deadlines was one of my greatest learnings, as I realised that if it weren’t for those deadlines, I would not have been able to complete my task on time.

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Along with this, I was also given a chance to be a part of the ISB-Induction Program where I was the Point Of Contact (POC) along with two other employees of MEHR, for all the four teams. Each team had almost 75 to 80 students, 1 trainer and 1 coordinator. Here, I realised the importance of coordination skills, how to keep calm even in the worst situation and how important it is to be a quick thinker.

I was also given a chance to be a part of the selection and recruitment process of MEHR. Also, since MEHR had an open culture and we were 18 interns, I had a lot of learning just by interacting with each of them. I was an HR intern but I got to learn a lot of functionalities and tasks which were being assigned to the Marketing interns as well.

All in all, it was a great learning experience for me. I made very good friendships and had the best time at Middle Earth HR. This experience made me come one step closer to becoming a better HR because I was surrounded by people who worked with boundless passion and I realised how important it is to love what you are doing because when you love what you do, there certainly won’t be any excuses for failure and there will always be a drive to come up with unique ideas and do things in a better way so that, when you go back home, you realise that you have come one step closer at being better at your passion and what more does anyone want!

MarilynMathew Batch: 2014-16 Season 2015

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Internship at Middle Earth HR The enriching weeks at Middle Earth HR did fly by.

According to me, experiencing the learning curve without conscious effort to absorb information is when actual learning takes place. And this is exactly what happened with me in this Company. As an aspiring HR professional, I felt really lucky that I had gotten the opportunity to work for a Company that is in the Training and Development domain.

The projects given to interns are strategic projects and a structured approach is followed to track our progress in these projects. Every week our work is reviewed by the CEO, Mr. Nitin Sanker and constructive feedback is given. I was given four minor projects and one major project to work on for my tenure of 14 weeks.

Though I was an intern, I was given full freedom to go about my work and all I had to do was execute my tasks keeping in mind my target for that week.

This was taken care of by a morning huddle that the employees meet for in the morning, before they kick start the day with their activities. The huddle served as a reminder for meetings scheduled and also made us accountable for each working day.

There was no such thing as “settling time” that was needed. The office had an atmosphere which was cheerful and where one would instantly fit in. Our internship coordinator made sure that our needs were taken care of. Also, there were about 17 interns from various prestigious B-schools interning with me and this made my experience more cherished.

The company has a friendly atmosphere and one feels at ease to approach anyone for any information required. I will always treasure the many invaluable inputs received from Ms. Srividya Jayaraman (Associate Director) during tea breaks. Her vast experience in the industry left us interns glued to the things she narrated about her experiences and the situations she has handled as an HR. Steve Jobs said “The only way to do great work is to love what you do”. The results of enjoying my work were the Internships awards - “Great Project award” from Middle EarthHR and the First Prize for the HR department of IMT Hyderabad with a cash prize.

-

Janane Sethunarayanan Batch: 2014-16 Season 2015

The company also gave me an opportunity to work across their verticals on select activities. I was given the opportunity to make calls after short listing the profiles from monster.com and screen candidates for the Sales position in the company. It was a great learning experience to learn recruitment tips while observing the Manager drawing the candidates out with appropriate questions to test their skills and profile compatibility. What ensued was an interesting discussion about the body language of the candidates and how to tackle similar if we were at the receiving end.

The company conducts experiential learning and creativity activities for the new batch at ISB Hyderabad every year and it was real fun working both back end (during the planning stage) and during the event. Meticulous planning goes into each of their training programs to ensure smooth execution.

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Operations and Strategy

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Internship at L&T When I joined Larsen & Toubro ltd as an intern on

Procurement Department- Work on EIP (Enterprise

the first day, I heard two voices shouting from my

information portal), to know how a supplier is

adjacent cubicle, and nobody stopping them. When

selected for a particular material and how

I listened carefully, I realized that they weren’t

negotiations take place.

actually shouting but talking over the phone and both of them hailing from the procurement

The total estimated cost of the project at the time of

department. Then one senior came and smiled at me

bidding was INR 214 Crores, which could scale up

and said, “Welcome to procurement department.”

to INR 290 Crores, by the end of the project, that is,

Job in a procurement department is very hectic and

2015.

stressful because any delay of material on site and all the blame is on the procurement department.

I got to learn details of the works of each of the departments. And also helped me in getting a

At L&T, my project was to analyzing the current

learning opportunity by reading numerous

supply chain management with reference to VIP

research papers to complete my project. In

flyover project and design purchasing portfolio

identifying a bottleneck item, I tried various

matrix for the same. The entire construction work

methods and I failed too. But most importantly,

was being carried out by L&T. L&Ts construction

what I learnt was if something don’t let you sleep in

division is the largest in India, with the most

night then really you like to do that thing most in life

advanced technologies available in the country

and the simple and direct rule that hard work

being used for the construction processes.

always pays back. Also it was the support and working culture of Larsen & Toubro that I never felt

The project was scheduled to be completed in 2013

tired of working late night. I experienced the basic

but completed only in 2015. So there was a lot of data

ethics of office, the headache of completing a job

and I had to analyze all the data hence, I had to work

within the deadline, the work load and how it was

with the following departments, namely

handled, and achieving targets, and performing in a stressful environment, was an experience in itself.

Project Planning – To know how they plan every

The attitude, with which the employees work, their

day’s work, in advance, for the next 5 years, and

mindsets and their way of work, is beyond the scope

ensuring that the work is carried out in schedule.

of expression with words.

Plant and Machinery (P&M) - To know the requirements for heavy machinery on per day basis

This internship taught me a lot, that no matter what

and their utilization efficiency also to find out the

ever we know and how much we know, there is

worth of having particular machinery in house or

always a scope of improvement, and that

should go for rent

knowledge is nothing, if you do not know how to

Accounts- To know the payment terms for

apply it.

suppliers and post-delivery of good how much time taken for payment to supplier.

Professional & Organizational Development (P& OD) - To know the labour requirement at each project site.

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Gaurav Verma Batch: 2014-16 Season 2015

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Finance

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Internship at Wektra Family Office I did my 14 week internship in Wektra Family office

from his experience of working in a Hedge fund,

Hyderabad. For me the main criteria to chose a

handling clients including start ups ,running family

company was the learning and exposure I will get

office and financial markets to name few.

by working in an Organization and the project which I was going to work on. Wektra being just a

Getting reward in form of learning and experience

five year old company gave me an opportunity to

of working in a competitive and quality office

see how a start up works, it also enabled me to work

culture to getting award and recognition from the

on different projects and gave me a good flavor of

college for the efforts put up was an ideal ending to a

how a Family office works, which is relatively new

beautiful and enriching 14 weeks journey for me.

concept in India.

The internship program of the college is designed in such a way that you get support from both college and company in form of a faculty guide and a company guide. My faculty guide was Mrs. Swati Panda who shared her experience of hedge fund and financial institutions with me which helped me adjust in the organization very easily. She gave me flexibility to work which allowed me to work on the project very comfortably. My company guide was

Kaustubh Dutt Batch: 2014-16 Season 2015

Mr. Manu Sreenivasan the Managing director of Wektra Family Office. I met Mr. Sreenivasan in college during the interview process for the internship. The interaction with Mr. Manu Sreenivasan during the interview made me satisfied that I will work on something interesting for the coming 14 weeks and I was convince that I will get what I had planned for. Mr. Sreenivasan firmly believed in the employee friendly culture which his earlier employer (D.E Shaw) followed was a key to run the company successfully.

Being a start up my schedule was very dynamic in nature, apart from my main project each week I was working on small projects of the company ranging from wealth management, company valuations and market tracking. Being a CFP and a former head of financial operation in a reputed Hedge Fund Mr. Sreenivasan’s experience use to be very enlightening for me. He use to make sure to discuss for at least two hours on variety of topics ranging

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Marketing

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Internship at Tata Chemicals “In Sales, it’s not what you say; it’s how they perceive what you say”

something I truly respect and wanted to learn.

There are many reasons not to consider interning in a sales department, but perhaps

I remember sitting in a sales meet at conference hall at Jaypee Siddharth Hotel the same way I remember my first day at college: excited, anxious but little bit out of place, as if I didn’t belong. Where I’m from, people don’t often get the opportunity to intern at TATA Chemicals. This actually drew me to apply for an internship with the department; the opportunity to learn how to derive a channel distribution strategy.

nothing is bigger than to know how to sell and to understand consumer psychology.

From the very first day with the local stockist’s PSR (Personal Sales Representative), I had to travel the market assigned to him and understand the channel of distribution. I hit the ground running, to understand the unique requirements of the different retailer’s segments, and to develop a winning value proposition for retailers.

Anirudh Tiku PGDM – Marketing Batch: 2014-16 Season 2015

This experience at TATA Chemicals has not only helped me understand the sale’s culture but made me able to apply marketing concepts real time. I eventually got involved with various Area Sales Managers in creating channel distribution strategies.

But the work – meaning as it was - was only a small part of what made my experience so special. Everyone I met, from the local grocery store owner to the MD himself, helped me grow, both as an employee and a person. The dedication of each and every person involved in the distribution channel for their jobs and fellow employees is

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Internship at HouseJoy.in I always wanted to understand how

Another project that I worked on was

advertisements show up on every page you

optimizing Landing Pages. Before the

open on your browser. Not just that, there were

internship, a landing page was just a normal

some ads which were particular to the recent

website for me. But, it is after working on it that

searched I had done on some site(s). It was then

I realized that a lot of effort goes at the backend

that I developed interest in online marketing. It

to make it look the way it does with

was the right time, maybe, because the

explanations attached to it.

internship season was round the corner and I was optimistic enough to get an internship in

There were tools like Optimizely and Visual

the field of Digital Marketing.

Website Optimizer that I used for doing A/B Testing, Split URL Testing and looking at Heat

Through, some sources, I got an opportunity to

Maps. A/B Testing and Split URL Testing is

work for HouseJoy in Digital Marketing. The

where two variants of a Landing page to see

company incubated in January, 2015 under

which one converts better and heat maps help

Growth Story. It is one of the first firms to foray

in understanding where all a user goes when on

into the Home Services Industry.

the page. This helped in creating optimized landing pages from the viewpoint of the

First day of office and there was little to as there

consumer.

was nothing that I knew. The first 2 weeks went by pretty slowly as there was more of reading

At the end, there is no greater joy than the one of

and less of practicing. However, the bright days

your work being recognized and awarded. I

weren’t far off. From the third week, I was

received the Best Internship Award from the

introduced to the live dashboards of Google

college for the

AdWords, Facebook, Bing Ads and the internal sales dashboards. From then till June 2015, there was no looking back.

I was handling the Google AdWords Account for the company wherein I was supposed to set budgets, look at the keywords, optimize everything and at the end, meet the targets (Yes!! Digital Marketing has targets too!).

Changing bids and looking at the consumer’s

Ayush Agarwal PGDM – Marketing Batch: 2014-16 Season 2015

search query reports, I realized how dynamic digital marketing really is! There were times when I had to change the bids twice or thrice a day.

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AWARDEES

HR Awardees 1st Janane S 2nd Marilyn Mathew Operations Awardees GauravVerma Marketing Awardees 1st Ayush Agarwal 2nd Anirudh Tiku Finance Awardees

1st Kaustubh Dutt Vol. XXI Iss. 1

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Business Tip Set your own daily, weekly and monthly goals. Make sure you do some activity every day that leads you forward towards your goals.

Add Ons Readers’ Corner Got any comments? Would you like to contribute to the newsletter?

Get back to us at: ecellprarambh@gmail.com.

Your comments/views and articles would be published from the next issue. A few things to be kept in mind: Ÿ Articles / comments should not be demeaning in nature. Ÿ Articles should be to the point and of around 500 words. Ÿ The decision of selecting the articles to be featured and the number of such articles rests with the faculty mentor and editor of the newsletter.

So, put on your thinking caps and show us your intellect side.

“The only way to do great work is to love what you do.

If you haven’t found it yet, keep looking.

Don’t settle. As with all matters of the heart, you’ll know when you find it.”

- Steve Jobs

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Faculty Mentor Dr. Sivagnanasundaram

Core Team Apurva Sinha, Dhruva Banda, Karishma Sethi, Prakash Thakur, Ayush Agarwal

Editorial Team Apurva Sinha, Dhruva Banda, Karishma Sethi, Shivam Wadhwani, Abhishek Telukunta, Aayushi Pathak

Creative Credits Graphic Design: Prakash Thakur, Ayush Agarwal, Shawnell Godinho Write to us: ecellprarambh@gmail.com, prarambh.ecell@imthyderabad.edu.in

Institute of Management Technology, Hyderabad Survey No 38, Cherlaguda Village, Shamshabad Mandal, RR District Hyderabad—501218 (Telangana State) Tel: +91-40-30461662 Fax: +91-40-30461655 E-mail: info@imthyderabad.edu.in | Website: www.imthyderabad.edu.in Follow us at:

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Vol. XXI Iss. 1 | Empressario | November 2015 | Prarambh | IMT Hyderabad