Multiple Styles, Same Message Advertising Design Spring 2015 By: Pratiksha Khadka
1 > Target: Male, 27-34, disposable income available though not “rich”, college educated, about to propose to first spouse (female). Product: dimond ring from well-known national chain of jewelers
The design choices I have made is very simple and clean. The typeface I have chosen is Avenir. The reason why I chose this typeface is because this typeface is very clean and has some kind of standard. I have intersected “O” from the word “Don’t” and “O” from the word “Overthink” to make it like 2 rings joined together. All in all I believe my design reaches out to the target market due to the color and typeface choices I have made and the placement of the words.
don’t
2 > Target: Female or male, 14-18, limited income due to age, purchaser of product. Product: Top gaming system. Not computer.
As this product is for teenagers who have limited income I had to keep in mind to not make it look too much expensive but yet make it look appealing to our target market. The target market is young so I did not want to place my tag line in the middle because that would make it look boring. Thus, I placed it right at the bottom in the middle to give it a depth. The typeface I used is Xperia. I edited the typeface to balance out the alphabets. The colors I have used light blue and green and I believe it is suitable for both male and female as the colors I have used is not too bold and not too girlish. Thus , I believe that it reaches out to my target market.
3 > Target: Female or male, 36-42, disposable income available, avid gardener. Product: Soil premixed for gardening. Can be vegetable or flower specific, but for something that can be harvested. Not for lawn.
The typeface I have used is Book Antiqua. I felt this typeface is suitable for my design because of its simplicity. The colors I have used is earthy and I have tried to indicate the gardening/ farming through my design. Like the dots indicate someone
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donotoverthinkthis
4 > Target: Male, 18-24, disposable income available, average (stereotyped) amount of responsibility and partying for this age group and gender. Product: Las Vegas Tourism.
My design pretty clearly shouts “Las Vegas”. The positioning of the words are similar to the “welcome to Las Vegas” board. I wanted it to be obvious for the viewers. The typeface I have used is Gill Sans. I felt like this typeface looks like the typeface on the “welcome to Las Vegas” board. The colors are similar to the color on the board. I have placed it in the center because it is a fun trip and I wanted it to scream at the viewers and call them for the most fun trip ever.
5 > Target: Primary Target: Female, 47-54, Secondary Target: Male (husband of female), disposable income available, parents of 2 grown children no longer at home. Product: Guided tours to Europe (pick specific area)
The destination I have chosen is Italy. I did some research on the best vacation place for elderly people and Italy was the top one according to my research. Thus the color I have chosen is one of the colors from the flag of Italy. The typeface I have used is Garamond. This typeface is so much lively thus; I wanted that lively vibrancy in my design.
Don’t overthink this
6 > Target: Primary Target: Male 48-56, upper class level of income (= “rich�), retired Product: High quality kitchen tool or appliance (knives, grill, pans, etc. - you choose).
The most challenging part of this particular ad is that it is kitchen appliance and it is for male. Thus, I had to make sure t not make it look too girlish. The typeface I have used for this one is Arial and Great vibes. I did not want to use all handwritten because I did not want it to look too feminine. I have just used too colors i.e. light blue and dark brown. Instead of exclamation mark I have made a spoon as it is for kitchen appliance I wanted to illustrate something to demonstrate kitchen utensil. All in all I believe that my design choices are perfect for the target market as it is not too loud and not too feminine and is very simple and to the point.
Don’t Overthink This!
6 > Target: Primary Target: Female 25-35, upper class level of income Product: Handbag
As my target is female with upper class income so I had to make sure that my ad looks appealing to them and looks standard. Thus I chose san serif typeface to give my ad a clean look. The typeface I used is Future and the color I chose is brown. After doing some research I have realized that brown is the color that the companies and ad agencies go for the bag. Thus, to compete with the competitor and to maintain the consistency I used light brown color. I wanted it to have a clean and simple design yet a feminine at the same time but not too girly. Thus, I have repeated our tag line in a same manner and the same spacing and just highlighted on tagline to grab the attention. I knowingly highlighted off center one to make it look different so that people could notice it. All in all I believe my design reaches out to my target target market.
DONʼT DONʼT DONʼT DONʼT DONʼT DONʼT DONʼT DONʼT DONʼT DONʼT DONʼT
DONʼT OVERTHINK OVERTHINK THIS. DONʼT OVERTHINK OVERTHINK THIS. DONʼT OVERTHINK OVERTHINK THIS. DONʼT OVERTHINK OVERTHINK THIS. DONʼT OVERTHINK OVERTHINK THIS. DONʼT OVERTHINK OVERTHINK THIS. DONʼT OVERTHINK OVERTHINK THIS. DONʼT OVERTHINK OVERTHINK THIS. DONʼT OVERTHINK OVERTHINK THIS. DONʼT OVERTHINK OVERTHINK THIS. DONʼT OVERTHINK OVERTHINK THIS. DONʼT OVERTHINK
THIS. THIS. THIS. THIS. THIS. THIS. THIS. THIS. THIS. THIS. THIS. THIS.