IQ Idaho Life Makeover

LIVE & WORK INTELLIGENTLY

Life Makeover

it’s time for balance it’s time for change

it’s time to live again

IQ Idaho Life Makeover n the next 3 issues of IQ Idaho, Idahoans will find all that they need for a complete life makeover in a 3-month series called

I

“Your Best Year�

Do not miss out on this ideal and profitgenerating opportunity to showcase what your company has to offer to the discerning Idaho buyer of upscale fitness, beauty and life-enhancing products and services. Idahoans are looking for you, and we want to help them find you!

Informative and supporting articles will be included, with first-hand testimonials about how the kinds of life-enhancing services that you offer have improved the lives of Idahoans in their careers and personal lives.

Join me as IQ Idaho Editor-in-Chief as I personally embark on a 3-month journey to find the best life makeover in Boise. I will be experiencing what our area has to offer, first-hand, in terms of fitness and nutrition, life and business coaching and cosmetic enhancements, along with many other surprises, I will report on my progress and experiences as I go along.

In addition to premium half and one page ads, a special before & after section is available to showcase the transformations that your company has helped others to achieve, putting your best work in front of 60,000 readers who

are eager to know what you have to offer.

Our readers are among the top 1% of income earners in Idaho, they are YOUR CUSTOMER! This is the perfect opportunity to show what your company can do for the professional, busy and affluent Idahoan who is constantly looking to improve all areas of life, but who is unaware of the first-rate products, services and treatments that can be found in our own area. Do not let this opportunity pass you by!

Looking forward to partnering with you!

Sincerely, Melody Ross Editor in Chief

2008 Special Features

JANUARY • Health and Fitness in Idaho • Yoga & Meditation • Nutrition • Supplements • Alternative Medicine/Health/Wellness • Making a Commitment to personal Growth & Health

FEBRUARY • • • • • •

Confidence Building Beauty Treatments & Surgeries in Idaho Cosmetic Surgery & Dentistry in Idaho Dressing for Success One Day Makeovers (women & men)-Hair, Face, Nails, Clothes Career Building Self-Promotion (Photography, Copywriting, Marketing, etc.)

Making a Commitment to Self-Investment

MARCH • • • • •

Finding Your Mission in Idaho Life Coaching-Career Coaching Personal Organization & Goal Setting Relationship Counseling Making a Commitment to Better Relationships with Self & Others

Don’t miss out on this unique and amazing opportunity to showcase your life-enhancing services in this 3-month series.

3-Issue run pricing - $1480 full page 3-Issue run pricing - $950 half page • 60,000 readers per issue including top 5% of income earners • Published 10 times a year

LIVE & WORK INTELLIGENTLY

Investment Back Cover Inside Front/Back Spread Full Page 1/2 Page 1/3 Page

Ad Dimensions

10X $ 2,195 $ 1,975 $ 2,550 $ 1,480 $ 845 $ 685

5X $ 2,495 $ 2,275 $ 2,850 $ 1,680 $ 950 $ 750

Open $ 2,795 $ 2,575 $ 3,000 $ 1,975 $ 1,105 $ 855

(width x height)

Spread (Trim 16.75” x 10.88”) Page (Trim: 8.375” x 10.875” Live area: 7.25 x 9.25) 2/3 Vertical 1/2 Horizontal 1/3 Horizontal

Readership Activities Travel: They travel for both business and personal needs. Up to 20% used a travel agent 3 or 4 times in the past year.

Shop: In the next 12 months, 65% plan to make a major purchase of an automobile, recreational vehicle, boat, technology, or real estate. 30% plan to purchase furniture during the next 12 months, and 25% have shopped in a jewelry store in the past month.

Activities: They are very active. 35% snow ski, more than 25% golf, more than 40% own a boat or a motorcycle, 40% have attended sporting events.

Money: Nearly 60% have liquid assets greater than $100,000 Readership

Age

Travel Per Year

100,0001

25 - 34: 12% 35 - 49: 56% 49 years or more: 32%

Less than 4 trips: 20% 4 - 11 trips: 53% 12 or more trips: 27%

Education

Brand Extensions

Some College: 29% College Degree: 69%

IQIdaho.com IQ Domain Registration Edge 43

Frequency 10 times per year Distribution 15,000 copies Income Less than 50K: 20% 50K - 75K: 18% 75K - 90K: 20% 90K or more: 42%

LIVE & WORK INTELLIGENTLY

Career Level Middle Management: 39% Director: 26% CEO/Owner: 30%

17” x 11.13” 8.5” x 11.125” 4.75” x 9.75” 7.25” x 4.75” 7.25” x 3”