Pratt Institute | Design Charrettes
BETWEEN CRE-
Images: Pratt students and faculty collaborate with Visa Inc. at a recent design charrette. Photos by Alex Weber
EXPANDING THE CONVERSATION BEGINS WITH A CHARRETTE AT PRATT What is a Charrette? A charrette is an intensive one- to three-day session to explore a design problem. It is a space where a group of experts with diverse backgrounds and specialized knowledge join forces for a concentrated period of discussion and brainstorming. Charrette participants explore a particular idea or challenge by breaking into groups and working towards goals and deliverables for each session.
What Benefits Does a Charrette Offer? A charrette is about more than the final proposal or sketch. It can shape the thinking around how to market a new design, or how to rethink the design itself. It can reinvigorate the research and development process, or help your designers or team see a product in a new light. Because a charrette is about creative energy, exploration, and the willingness to take risks—the insights and thinking that lead to a concept are often just as important as the final concept itself. By sponsoring a charrette, corporate partners have the opportunity to test drive ideas with a diverse team of creative minds they might not otherwise have access to. The actionable ideas that grow out of a charrette can give partners a jumping-off point for further discussion, the creation of a new prototype, or a more intensive brainstorming session. A charrette has the power to go beyond producing functional design solutions—it can alter how your company thinks of its products and its consumers.
Why Pratt? Pratt understands how to apply design thinking to real-life challenges.Our faculty and students have helped companies like Visa Inc., Colgate-Palmolive, L’Oréal, and Sanofi-Aventis envision the products of the future, the next generation of packaging, and how innovative design can produce exciting, cutting-edge products. Pratt delivers the creativity that drives innovation, combining the power of art and design, architecture, sustainable thinking, and the numerous other disciplines housed within our academic departments. And as a hub of creativity in a place known for forwardthinking and artistry, Pratt is in touch with the creative professionals who make Brooklyn, New York City, and the world, thrive. To learn more about the opportunities for collaboration with Pratt, call us at 718.399.4265 or email us at StrategicPartnerships@pratt.edu.
Conversation between creative minds drives new insight.
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