Sell
Smarter with Established in
Penrith since 1977
“I owned my property for about seven years and over this time had tossed up selling numerous times. Daniel Latty offered to appraise my home early on and after being impressed from that initial meeting I decided to keep an eye on his success over the years. When it came time to sell Daniel adapted his strategies to suit the outcome I needed and I was extremely happy with my sale. His marketing attracted plenty of interest and the way he negotiated with the competition from the buyers achieved the maximum price. Thanks again Daniel.” S Chapman
“Excellent service, what the staff at PRDnationwide said would be done, got done. Nothing was a problem, the same great effort was applied to both buying and selling. Nothing better - keep up the present standard!” B & J Arndell
“Daniel is a very patient person. Dealing with clients such as us who know very little about selling & buying, we had so many questions which we thought may be trivial but he answered them with great explanations. Daniel was always prepared to take the time to answer all kinds of questions. Very obliging personality.” Tony & Connie
“All in all, the process was straight forward and well organised, right from the initial inspection to final settlement. Everything was followed up quite nicely. Well done PRDnationwide!” R. Anandappa
Words on the Street:
These testimonials from around Penrith and surrounding suburbs our customers really are. “Professionally conducted sale with good feedback at all times. The team at PRDnationwide handled the sale of our property in a very professional manner, keeping us informed at every single stage of the sales process.” Theo Poulos
“I am very happy with the staff at PRDnationwide - I could not ask for anything more. My property sold within two days - great work! It meant a lot to sell this townhouse, if I know anyone who needs a home sold, I will happily recommend the team at PRDnationwide. The sale went very smoothly thanks to everyone involved in the sales team.” A. Spencer
“We would sincerly thank PRD for their time, effort and honesty during the sale of our home. Daniel's confidence was contageous and his expertise, knowledge and integrity made us feel so relaxed and comfortable during what is supposed to be a very stressful time. We found Daniel to be very enthusiastic and energetic, his psoitive attitude was contageous and helped us through this process. Good Luck Daniel for the future, Kylie & Pam” Kylie & Pam
“We sold our proeprty through PRDnationwide Penrith utilising the expertise of Daniel Latty. My wife and I are very pleased with the way PRD handled our account and especially with the guidance received by Daniel. Daniel was very knowledgeable and acted very professional throughout the whole process and not your typical stereotype 'Salesman'. We felt that our concerns and our desired outcome was put first and prioritised accordingly. Consequently we highly recommend Daniel Latty and have no hesitation speaking to prospective sellers regarding our experiences with PRD and Daniel. Kind Regards.” Andrew & Tanya Bartlett
“Daniel gives excellent advice and information, and keeps up excellent communication. He could not have done more. Daniel was very professional, helpful and honest. He even arranged an inspection for me from Melbourne, that is dedication! I would definitely recommend him. For professional, friendly and old fashioned service, see PRD today. P for Professional, R for Reliability, D for Dedicated.” M. Gulli
“I first met Daniel Latty from PRDnationwide at a few open for inspections I attended prior to listing my place for sale. I found he had a real understanding of those properties and showed really good enthusiasm. Along with Daniel I interviewed two other agencies to sell my Jamisontown property. It was a clear choice as Daniel offered the right marketing strategies to suit my needs and made me feel very comfortable. Daniel achieved the sale after implementing everything he promised he would. His outstanding negotiation techniques achieved a result that was far above my expectations. Daniel knows what he is doing and is very good at it. I made the right choice. Thanks again Daniel.” Paul Holzmann
What are Plans?
your /
We realise everyone has different plans. Whatever your needs, if we have an understanding of your situation, we can provide the best advice.
“We’re wanting to sell now” (0-3 months) In this case we will talk about timing, preparation and most importantly, strategy. We can also provide accurate market information around price and how to achieve a premium result.
“We’re thinking of selling in 3-6 months” In this case, We can cover off on discussion around the current market and a ballpark on price, that can be re-assessed closer to the date. We can provide valuable insights into recommendations on preparation for market that could seriously improve your net result when discussed at this stage.
“Tossing up - do we renovate, improve and stay, OR sell as is and buy elsewhere?”
“We want to buy
Sometimes you already have the dream location and it’s worth investing more in, sometimes it can be over capitalising. We sell over 100 homes a year, we can provide an expert opinion on the kind of value you are worth with and without improvements, as well as what you may be able to buy as an alternative if you don’t choose to renovate.
“We’re not sure whether to rent out or sell” Since PRD provide both sales and property management services, we can provide you neutral information about how to go about either option.
This is very common. We can
“We’re thinking of selling in 6-12 months”
“Just getting a price and advice” (though may sell in 12+ months)
therefore show you how to get
A lot can change in the market
We are more than happy to
best prepared to make a smooth
in this time, but a lot can also
provide expert advice, even if
changeover, set you up for
be done to a property to create
you are a long way off selling.
Red Alerts on new properties
a much better sale price
Sometimes making plans well in
and give tips on selling/buying
in this time. We can assess
advance can yield great results. If
strategy and preparation for market.
value as is and what impact
you have ideas to run by us,
some clever improvements or changes could make.
3/
What in the
rld
wo
4/
is Sell Smarter? One of our core values We are changing the way real estate is done.
Innovative, respectf
/
We have listened to the consumers and taken a look from their point of view on how real estate can be conducted better. We’ve revolutionised these three areas that have the largest impact on producing top results.
Smarter Pricing: •
We are the creator of RED ALERT in our marketplace
•
We have four pricing strategies available to suit your individual needs
•
We have adopted the Friendly Auction System, which is now recognised nationally
Smarter Marketing:
Smarter Working Model:
•
Fully customised marketing plans
•
More hands on the job
•
FOUR levels of marketing r from silent to high-impact campaigns because one size doesn’t all
•
Quicker response time
•
More detailed buyer qualifying
We used a staged approach to launching your home to the market
•
More cross-selling
•
ctful and successful:
6/ Smarter Pricing: PRD brought RED ALERT to the marketplace. Many have copied it (in name), but PRD Penrith have the original true process behind RED ALERT as an edge for selling your home. Through the use of ‘RED ALERT’ we can establish the correct price guide for your sale or auction campaign.
/
7/ Smarter Marketing: By measuring everything, we can tell you what works for each type of home, seller and price bracket. We literally build a custom strategy for each home we sell and can cater for the most conservative and quiet approach to aggressive and high impact.
/ Smarter Working Model: Just like a master chef or a top surgeon has a team of professionals around them to deliver the best possible meal or surgery, Darren Latty and Daniel Latty have a team of professionals in each section of the sale that focus on their role and contribute to a premium outcome, rather than one person who must focus on every aspect of the full sales process.
9/ More hands on the job = a better service and a better price for the sale of your home.
Campaign Manager Darren Latty
Daniel Latty
Darren is the Licensee and Managing Director of the Sell Smarter Team. With over 25 years of experience and countless industry awards Darren’s role is to ensure all marketing material and strategies are custom designed to ensure you achieve the best possible result within the agreed time frame. Darren is available throughout all vital stages of the sale offering you the advantage of his negotiation skills and vast knowledge.
Daniel is the Sales Manager and Team Leader. By overseeing your campaign and working closely with the Sell Smarter Team you can rest assured that no stone is left unturned in reaching your desired goal.
Thanks to the Sell Smarter Model Darren is 100% dedicated to the sale of your property at the highest price possible.
The key to the Sell Smarter Model is to have a fully trained, exceptional group of people working as one, to achieve the best possible result. Daniel is 100% committed to offering a level of service and results that constantly exceed your expectations.
Using their professional experience your campaign manager will provide the correct advice for your situation and will ensure the marketing strategy is implemented, monitored and achieved. They will assist in representing you through private inspections, open for inspections and ongoing vendor management to the highest standard.
Listing and Marketing Coordination A traditional agent will spend up to 60% of their week on administrative tasks. Thanks to the Sell Smarter Model, this team will be dedicated to administrative and marketing functions, ensuring that your property enters the market smoothly and that you have full control of your marketing during the entire campaign. As a result, Daniel and the team will be allowed to focus 100% on what matters most: getting the highest price possible for your property,
Dedicated Buyer Managers The buyer managers will focus speciďŹ cally on the selling side of the process. They will not be distracted by appraisals, vendor management, campaign management or prospecting for new listings. They will provide the highest possible level of buyer customer service, including inspections, gaining initial offers and cross-matching buyers for your property; a crucial step that other agencies without this model will miss.
Appointment Coordinators This is a vital step in buyer customer service that many agencies do not invest in. After the initial enquiry, the appointment coordinator spends time on the phone with buyers to qualify them, booking potential buyers for an appointment at your property and getting them to the open home. Further, they will enter all details into the database and mind the database, ďŹ nding fresh buyers for your property that the marketing may not have picked up.
EW JUST A FEW
6/2
22 HUNTINGDALE DRIVE GLENMORE PARK SOLD $700,000
87 J
2 BYRON AVENUE WALLACIA SOLD $385,000
67 W
2/217 DERBY STREET PENRITH SOLD FOR $279,000 AT RED ALERT LAUNCH
18 BONNEY CRESCENT JORDAN SPRINGS SOLD $530,000
3U
LE 11/17 PRESTON STREET JAMISONTOWN SOLD $310,000 6 Fairwater Court Glenmore Park SOLD $780,000
SOL
46 COOLABAH ROAD VALLEY HEIGHTS 73 CALLAGHER STREET
MOUNT DRUITT
13 Cascade Road Cranebrook SOLD $535,000
32 GOLDMARK CRESCENT
SOLD AT AUCTION FOR $613,000 ($113,000 OVER RESERVE PRICE)
CRANEBROOK
/ GLENMO
20/10 PAPERBA
PAR
OR $4 SOLD FOR
49 GREYGUMS ROAD CRANEBROOK O SOLD
SOLD at RED ALERT LAUNCH FOR $437,000
QUSOUTH P 2/89 PENROSE CRESCENT ,
40 LETHBRIDGE ST
PENRITH
SOLD $420,000
32 Goldmark Crescent Cranebrook SOLD $437,000
18 WARI AVENUE GLENMORE P
5 Jindalee Place Glenmore Park SOLD $579,000
7 MEADOWVIEWLWA
W RESULTS 6/2 WERONA AVENUE CLAREMONT MEADOWS SOLD $300,000 87 JAMISON ROAD KINGSWOOD SOLD $580,000
3 Terra Court Glenmore Park SOLD $475,000
67 WARATAH ROAD WENTWORTH FALLS SOLD $305,000
5A PUTLAND ST LEONAY 00 SOLD FOR $291,500 3 URBANE ST SOLD FOR $520,000
HTS SOLD $355,000
/ ENMORE PAPERBARK CL
ARK L
73 Callagher Street Mount Druitt SOLD $613,000
L
OR $439,500 D FOR
23 Kingsfield Avenue Glenmore Park SOLD $670,000
OK O SOLD FOR $384,000 VIA RED ALERT
SOUTH PENRITH SOLD $475,000 ,
MORE PARK SOLD $400,000
We achieve brilliant results right throughout Penrith and surrounding suburbs. 3 Obadiah Place South Penrith SOLD $422,000
54 PLOUGHMAN CRESCENT WERRINGTON DOWNS SOLD FOR $365,000
WLWAY O WERRINGTON DOWNS SOLD $347,000
Why?
What? How?
We are changing the way real estate is done.
We use innovative selling strategies and are constantly raising the benchmark for service, buyers and sellers.
This results in higher sale price, less time on the market and happier buyers and sellers.
Sell Smarter Contact:
PRDnationwide Penrith
Phone: (02) 4732 3711 Darren Latty: 0414 620 532
Email: darren@prd.net.au
Daniel Latty: 0417 047 458
Email: daniel@prd.net.au
www.prd.net.au