Introducing Precept

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e c u d o r t n i s el t u t p e c e r P to u o y Š Precept 2014

Who are we?

We are Precept. A brand communications agency, focused on making a difference.

Whether your business needs branding, design, website design and development, or marketing support, we’ve got it covered. Based in Newcastle and founded in 2010, we set out with one clear goal, to build brands with purpose.

We help your business define its goals and set out how you’re going to achieve them.

Our approach focuses on collaboration, working alongside you to help your vision become reality. We build brands your customers will love.

It’s not just about producing great work that fits your brief. We won’t stop until we’ve made a difference, working hard to help drive your business forward.

What do we do?

When it comes to your marketing, design and digital communications - we've got it covered.

Marketing

Design

Digital

Research & Analysis Brand & Marketing Strategy Tone of Voice, PR & Copywriting Content Marketing & SEO Social Media Management Email Marketing Communications Planning Analytics & Monitoring

Brand Identity Design Brand Guidelines Website & App Design UX & UI Design Advertising Printed Literature & Packaging Integrated Campaigns Exhibitions & Events

Digital Strategy Responsive Web Development App Development 3D, Animation & Video Online Advertising Content Management Systems Business Process Systems Hosting & Support

d n a h e v ' e W e s a c w e f a d e pick u o y r o f s ie d u t s

Alex Telfer is an award-winning photographer who has worked with some of the world’s leading brands. We were tasked with creating a new high end brand identity that complemented the quality of his work. The project included designing and developing a new website, as well as a new portfolio design and carry case. We also designed a limited edition monograph featuring personal work, and a range of branded stationery.

Putting Alex’s work at the forefront, we focused on emphasising the understated quality of his photography.

We created a bespoke logotype and designed a minimal visual style for the brand, framing the images, allowing his photography to take centre stage.

What did the client think?

“Precept have expertly implemented a full overhaul of all of my branding activity�

Precept have expertly implemented a full overhaul of all of my branding activity.

The Precept team tapped in to my needs and established a extremely high standard of work, appealing to global advertising agencies. I am still thrilled with the results.

Collaborating with Precept was a very straight forward process that resulted in beautifully crafted results across the board.

Alex Telfer / Photographer & Director

Currently on the Y Combinator accelerator programme in San Francisco, Moltin is an API set to revolutionise eCommerce. We were commissioned by Moltin in the initial stages of launching their API to create a brand and website that would fit their innovative service.

We created a unique animated visual identity developed using 3D software. While setting them apart their new brand also allowed Moltin stand up against the established platforms who had previously dominated eCommerce. A key focus of the project was creating their powerful brand culture 'Spreading APIness'. While being the focus of their internal communications it is also transferred to their public persona through online and offline collateral.

Working in partnership with Green Cotton, one of the first manufacturers of organic cotton, The White T-Shirt Co is an ethical clothing company. Having ceased trading in 2010, they came to us needing a fresh brand identity and new website to relaunch their business.

By creating a strong brand identity, we helped The White T-Shirt Co tell their story in a more engaging way. We placed their brand beliefs and eco credentials at the centre, allowing their ethical approach to become an inherent part of their brand persona. And to refresh the brand identity for the current market, we created a deliberately unbranded, minimalistic visual style that opened them up to a broader target market.

What did the client think?

“Precept are a creative, imaginative agency who we really enjoy working with” We appointed Precept to reposition and rebrand our clothing label. The process started with a workshop to identify where we were and where we wanted to be.

Precept took a lot of time in getting to know our brand and our competition. They ‘got’ where we were coming from, demonstrating empathy and understanding our goals and delivered the project with enthusiasm and creativity. They went over and above our expectations. Precept are a creative, imaginative agency who we really enjoy working with.

Penny Marron / Founder

With something of a cult following, Fat Hippo are a group of popular North East burger joints. Having worked with us on their initial site, Fat Hippo came back to Precept shortly after opening their underground restaurant. The brief, to create a brand architecture for their family of restaurants, and to design and develop a new website.

To create the identity system, we developed a consistent visual style across the Fat Hippo group, while allowing each restaurant to have it's own unique persona. The next step was combining these brands into one intuitive and cohesive website for the group. Creating a fully responsive website with a visual style that let's the restaurants atmosphere and food speak for itself.

What did the client think?

“Precept haven’t just designed us a website, they’ve become part of the Fat Hippo family” I’ve found Precept a pleasure to work with, willing to go that extra mile to push your brand and website, above and beyond the competition. Every aspect of the design process was well considered from brand workshops to the ongoing brand support after project completion. Precept haven’t just designed us a website, they’ve become part of the fat hippo family.

Mike Phillips / Founder

As a provider of virtual data rooms and secure financial documents, Imprima are a market leader in their field.

As a global brand, their identity had become tired and inconsistent. Having provided marketing support for sometime Precept were commissioned to rebrand the 125 year old company.

Redefining their brand positioning, we developed Imprima’s brand purpose, giving them a stronger proposition, mission and values. We also refreshed their visual style, designing a cleaner and more modern identity, which complemented their innovative software.

We worked closely with Imprima to strengthen their messaging and ensure their communication was clear and consistent, equipping them with a set of detailed guidelines for the brands implementation.

? e c vi d a e m o s d ee N e n o k oo b t o n y Wh s p o h s k r wo r u o of

Workshop #1: Your Guide To...

Building your brand with purpose We've built our reputation on helping businesses define their purpose.

But what makes the difference is enabling our clients to turn that into a driver for business success. And we want to enable you, for free!

1 2 3

4

Free

Gain invaluable insight and start building your brand with purpose.

We analyse your brand & those of your key competitors We outline your brand's challenges & opportunities You'll get to work in the workshop to define your brand purpose You'll receive a tailored action plan to start building your brand with purpose

Call us on 0191 603 0033 or contact us to arrange your workshop at hello@precept.co.uk

Workshop #2: Your Guide To...

Building your brand online Figuring out what's right for your brand online can be a complex and expensive process. Let our digital experts cut to the chase, helping you define your digital strategy and creating an action plan to get you started.

1 2 3

4

ÂŁ300 +VAT

Get your hands on a wealth of information, ideas & tactics to succeed online.

We analyse your online presence & those of your key competitors We highlight your brand's online challenges & opportunities You'll get to work in the workshop to start defining your digital strategy You'll receive a detailed action plan to start building your brand online

Call us on 0191 603 0033 or contact us to arrange your workshop at hello@precept.co.uk

Workshop #3: Your Guide To...

Kick-starting your social media There's no question that social media is important. But doing it wrong can become a drain to your resources with very little return. With our experience and expertise we'll get you up and running, focused on your business goals.

1 2 3

4

ÂŁ600 +VAT

Discover what works for you and how best to use it.

We'll even get you started.

Our workshop will outline the best social platforms for your business We'll share hints & tips and provide guides on how best to use them Our team will develop and provide a tailored social media strategy We'll even manage your social media for a whole month to kick start it

Call us on 0191 603 0033 or contact us to arrange your workshop at hello@precept.co.uk

g n i d n u f r o f g n i k Loo ? t c e j o r p r u o y for p l e h n a c e w e b y a M

What funding's available to you?

£1,400 £1,400 towards Business improvement projects in the North East

40%

Up to 40% funding available to help grow your business in the North East

£2,000 Up to half of the cost of strategic consultancy for small businesses

NBSL

Investment For Growth

HMRC 'Growth Vouchers'

A grant of £1,400 is available towards projects valued up to £3,500, which is repaid at the end of the project.

You can use the grant for almost any support that will help your business to grow - from strategy, branding and web design to marketing support.

The paperwork is easy too.

Currently funding up to 40% of project costs for companies aiming to improve their business through investing in business growth. Eligible projects include market research, brand and marketing strategy, branding and website design & development.

This government programme helps small businesses get strategic business advice on marketing, attracting and keeping customers and making the most of digital technology.

Offering £2,000 vouchers covering up to half of the project cost. The vouchers cover most aspects of our offering.

Find out more at: www.nbsl.org.uk

Find out more at: www.investment4growth.co.uk

Search growth vouchers at: www.gov.uk

Thanks for getting to know us

If you would like to arrange a workshop, discuss funding or a future project please don't hesitate to get in touch.

Nick Johnson Creative Director

You can find us at:

Call me on 0191 603 0033 or drop me an email at nick@precept.co.uk

Studio 1, Unit 48, Hoults Yard, Walker Road, Newcastle Upon Tyne NE6 2HL