Preciosa - an introduction by SV2 Design

A Symphony of Crystal Company Profile

Crystal Beauty & Pure Elegance A S Y M PHON Y OF CRYSTA L

Nestled amongst the picturesque valleys of the 14th century Jizera mountains, the small glow from a lonely craftsman’s kiln lights up the bitter cold of one late winter‘s night. Labouring tirelessly over his hot fire, he meticulously mixes, melts, shapes, and polishes, paying critical attention to every note, every nuance. The result is a sparkling symphony of crystal and light, whose elegant melody has since become one of the Czech Republic’s longest and finest traditions. To this day crystal’s natural sparkle captures the imagination of novices and discerning connoisseurs alike. And, like a true masterpiece, it holds the mysteries of century-old traditions while it’s simple natural beauty enchants and transcends generations, cultures and time.

1548

1376

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1725

VISION: To bring joy, beauty and elegance into your life. MISSION: We combine traditional craftsmanship, modern glassmaking technologies and unique artistic design, to create exclusive, timeless, cut crystal. We are committed, through teamwork and partnership, to build the Preciosa brand worldwide as a symbol of quality Czech crystal, craftsmanship, brilliance and beauty. We strive to exceed our customers’ needs and wishes for fine crystal giftware, décor and jewellery, helping to bring and share sparkle, magic and elegance in their lives. 1376 – Mo d e st B eg i n n i ng s: t he f i r st g la s sma k i ng k i l n i s f i r e d up ( V y s oké na d Ji z er ou) 15 4 8 – Gr ow t h of a N e w I ndu st r y: i nd iv idua l g la s sma ker s c om bi ne r e s ou r c e s t o cr ea t e t he f i r st g la s sma k i ng fa c t or y (M š eno na d Ni s ou) 1711 – N e w Te ch nolog ie s: bi r t h of C z e ch cr y st a l a nd r o ot s of P r e cio sa’s t r a d it ion s a nd her it a ge: t he Fi sher br ot her s , g la s s Ma st er cr a f t men, br i ng t he s e cr et s of cr y st a l c ut t i ng a nd p ol i sh i ng t o nor t her n B ohe m ia 1724 – A R i si ng St a r : f i r st fa c t or y s p e cia l i z e d i n ma nu fa c t u r i ng a nd e x p or t of cr y st a l cha nd el ier s (P r á che ň u K a men ického Š enova) 1725 – Fit for Roya lt y: C z e ch cha nd el ier s a r e or d er e d for t he Roya l C ou r t s - Ver sa i l le s a nd Font a i ne bleau pa la c e s of L ou i s X V, Su lt a n O sma n I I I of t he O t t oma n E mpi r e , a nd E mpr e s s E l i za b et h of Ru s sia 174 3 – T he O r ig i na l Ma r ia T her e sa C ha nd el ier : C z e ch Ma st er cr a f t smen cr ea t e a t i mele s s a nt iq ue i n honou r of t he c or ona t ion of Ma r ia T her e sa 176 0 – World Ma rket s: B ohe m ia n cr y st a l je wel ler y a nd g la s s f r om t he Ji z er a Mou nt a i n s i s e x p or t e d world w id e 19 05 – A Not a ble V i sit : Fr a n z Jo s e ph, E mp er or of A u st r ia a nd K i ng of B ohe m ia of f icia l ly v i sit s t he g la s sma ker s of Ja blone c na d Ni s ou 1918 – E volut ion of C r y st a l Ma nu fa c t u r i ng: c ut t i ng a nd p ol i sh i ng of st one s , b ea d s , a nd cha nd el ier t r i m m i ng s a r e a d d e d t o t he cr y st a l r e p er t oi r e 19 45 – C on s ol id a t ion: t he s e ven ma i n cr y st a l fa c t or ie s cr ea t e a st r a t eg ic pa r ner sh ip, for m i ng t he P r e cio sa g r oup 19 4 8 – I nc or p or a t ion: P r e cio sa i s of f icia l ly i nc or p or a t e d (T he wor d P r e cio sa i s d er ive d f r om t he la t i n a dje c t ive pr e cio su s mea n i ng pr e ciou s , r a r e , or noble). 19 9 4 – Fou nd a t ion: P r e cio sa Fig u rk y, s.r.o. i s fou nd e d , t he t h i r d c ompa ny i n t he P r e cio sa Gr oup

1905

1760

1945

1918

1994

1948

Crystal Beauty & Pure Elegance PR E C I O S A F I G U R K Y, s . r.o. C r y s t a l Fig u r i n e s

Stunning elegance, magical sparkle, and exquisite brilliance are the hallmarks of fine Bohemian crystal, and the reasons why it has become an internationally recognized symbol of quality. With skilful artistry and playful imagination, Preciosa breathes life into crystal, making it sing with shimmering light, as if possessed with a life of its very own. The five principal “tenors” that make up Preciosa’s dazzling ensemble are: • Elegant Crystal Décor • Fine Crystal Gifts • Trophies and Awards • Personalized Corporate Gifts • Exclusive Crystal Jewellery and Accessories

In addition to this, Preciosa also invites inquiries about private label design and manufacturing.

C RY S TA L G A L L E RY C r y s t a l G a l ler y i s t h e P r e c io sa’s sig na t u r e f ig u r i n e c ol le c t ion . T h e m et ic u lou s work ma n sh ip a nd d et a i l br i ng t o l i fe t h e na t u r a l elega nc e a nd br i l l ia nc e o f ge nu i n e B oh e m ia n c ut c r y s t a l , a nd t h e q ua l it y a nd d e sig n u nd erl i n e t h e e xclu siv e n e s s o f e a ch f ig u r i n e . I n a d d it ion t o t h ei r c er t i f ica t e o f a ut h e nt ic it y, L i m it e d E d it ion c ol le c t or ’s pie c e s a r e not on ly nu m b er e d , but a l s o c o m e w it h a p er s ona l i z e d C er t i f ica t e o f O w n er sh ip b e a r i ng t h e ow n er ’s na m e , ha nd w r it t e n i n c a l l ig r a phy. DÉ C OR Sh i m m er i ng a nd ma g ica l , c r y s t a l d é c or c r e a t e s a s p e c ia l a t mo s ph er e i n t h e ho m e or o f f ic e . W h et h er pu r ely a d e c or a t iv e pie c e or a f u nc t iona l t a blet o p d e c or a t ion , cla s sic or c ont e m p or a r y i n s t yle , e a ch pie c e i s a u n iq u e g l it t er i ng ma s t er pie c e , c ha r a c t er i s t ic o f t h e f i n e s t c r y s t a l. F I N E C RY S TA L GI F T S Ta k i ng t h e t i m e t o t ha n k s o m e on e , or t el l i ng s o m e on e ju s t how i m p or t a nt t h e y a r e i s not e a s y i n t o d a y ’s h e c t ic a nd s t r e s s - f i l le d world . P r e c io sa si m pl i f ie s t h e a r t o f g i f t i ng - w it h elega nc e , na t u r a l b e a ut y, a nd ma g ica l s pa rk le . O u r c ol le c t ion o f s ma l l a nd m e d iu m c r y s t a l f ig u r i n e s o f fer s o m et h i ng for e v er y o c ca sion . W h et h er it ’s a f low er for M ot h er ’s D a y, a pa c i f ier t o c o m m e mor a t e a n e w fa m i ly a d d it ion , a n ele pha nt t o w i sh pr o s p er it y, s o m et h i ng for t h e a q ua t ic or e q u i n e e nt hu sia s t , or t h e lova ble t e d d y b e a r “ju s t b e ca u s e”, t h er e i s s o m et h i ng s p e c ia l t o b e fou nd for e v er yon e . T ROPH I E S A N D AWA R D S & PE R S O N A L I Z E D C OR P OR AT E GI F T S C r a f t s ma n sh ip a nd pr e c i sion a r e t h e ha l l ma rk s o f f i n e c ut c r y s t a l , g iv i ng it it s c ha r a c t er i s t ic s pa rk le , br i l l ia nc e a nd u n iq u e maje s t y. T h i s s pa rk le , br i l l ia nc e a nd maje s t y a r e w hy c r y s t a l i s a n id e a l wa y t o r e c og n i z e e xc el le nc e , c o nt r ibut ion , or a ch ie v e m e nt i n a ny for m . P r e c io sa c r e a t e s t r o ph ie s , a wa r d s , c o m m e mor a t iv e pie c e s , or g i f t s o f a p pr e c ia t ion for i nd iv idua l s a nd c or p or a t ion s i n o n e o f t h r e e wa y s: a si m ple et ch i ng o f a s t a nd a r d ge o m et r ic sha p e , mou nt i ng a n e x i s t i ng f ig u r i n e , or d e sig n i ng a nd ma k i ng a u n iq u e c u s t o m pie c e .

DÉCOR

T ROPH I E S A N D AWA R D S & PE R S ON A L I Z E D C OR P OR AT E GI F T S

CRYSTAL GALLERY

FINE CRYSTAL GIFTS

Crystal Beauty & Pure Elegance PR E C I O S A F I G U R K Y, s . r.o. E x c lu s i v e C r y s t a l J e w e l l e r y

Our desire to adorn and decorate is as old as humanity itself. To be unique, distinct, elegant, and attract attention has no political boundaries, no cultural barriers, and is not gender-specific. It transcends time and generations, and speaks a language that is universally understood throughout the world. PRECIOSA plays to this tune, adding in quality and original design to what we know best – creating a symphony with the magical sparkle of crystal. The result is stylish, naturally elegant, and also transcends time and generations.

C L A SSIC A L E L EG A NC E T he Cla s sica l Elega nc e l i ne i s cha ra ct er i z e d by it s subt le soph i st icat ion a nd del icat e elega nc e – ma k i ng it a t i mele s s cla s sic. Tr ea sur e d from generat ion to generat ion, t he i nd iv idua l pie c e s a nd col le ct ion s t hat ma ke up Cla s sica l Elega nc e have a pla c e i n ever y woma n’s r e p er toir e – r ega r d le s s of a ge, st yle or ta st e. Cla s sica l Elega nc e i s d iv ide d i nto t wo pro duct l i ne s: Silver Elega nc e a Cr y sta l Cla s sic s. Silver Elega nc e d i st i ng ui she s it s el f w it h it s u npa ra l lele d br il l ia nc e a nd pr e ci s e fa c et i ng. Ma de, a s t he na me sugge st , w it h t he h ig he st qua l it y 925 silver t h i s pro duct l i ne u nderl i ne s t he nat ura l elega nc e a nd ca r ef ul work ma n sh ip cha ra ct er i st ic of f i ne cr y sta l. Cr y sta l Cla s sic s empha si z e s t he b eaut y a nd cha r m of ea ch woma n w it h it s t i mele s s b eaut y. From t he si mple st of p enda nt s t hat ca n b e wor n to t he of f ic e or a rou nd tow n t o t he mor e lu x ur iou s even i ng wea r, t h i s pro duct l i ne of fer s a ra nge of spa rk l i ng pie c e s from wh ich to choo s e. U N IQU E LY M E D e sig ne d to ca pt ur e t he nat ura l clea r spa rk le of cr y sta l, Un iquely Me showca s e s, i n or ig i na l a nd mo der n st yle, t he c ent ur y- old t ra d it ion s of cr y sta l cra f t sma n sh ip. I mpo si ng a nd elega nt , t he la rger pie c e s of cr y sta l empha si z e t he i nd iv idua l it y, st r eng t h a nd energ y of to day ’s woma n. Un iquely Me a l so con si st s of t wo pro duct l i ne s: t he St ud io Col le ct ion a nd My Fa sh ion. T he St ud io Col le ct ion i s Pr e cio sa’s f la g sh ip l i ne. Feat ur i ng t he work s of s ele ct i nt er nat iona l de sig ner s, t he s e col le ct ion s a r e t r ue work s of a r t for t he mor e d i s c er n i ng cu stomer who dema nd s somet h i ng ex t ra or d i na r y. My Fa sh ion fol low s t he lat e st t r end s a nd fa sh ion s a nd i s a i me d at t he woma n who l ive s to ex pr e s s her s el f. T he col le ct ion s i n t h i s l i ne u nderl i ne t he wea r er‘s or ig i na l it y, i nde p endenc e, a nd i nd iv idua l it y.

UNIQUELY ME

CLASSICAL ELEGANCE

UNIQUELY ME

CLASSICAL ELEGANCE

Crystal Beauty & Pure Elegance THE BIRTH OF ELEGA NCE

The birth of a new crystal figurine or piece of jewellery is not unlike the creation of a new being, or an artistic masterpiece. It begins with a love affair: the artist’s undying adoration of the purity and beauty of crystal, an enchanting and captivating master. Starting in the deep wells of creation, the artist captures the essence of the initial inspiration. The idea begins to take shape and gain momentum as it rises through the development and modeling process, gradually takes on its physical form, and finally crescendos in an exalted/ ultimate rapture of fine crystal elegance.

• T H E I NSPI R AT ION T he k i s s of t he mu s e: t he f i r st f la sh of i n sig ht . • A T H E SK E T C H T he f i r st not e s of t he ma st er pie c e a r e r e c or d e d , a s i n k me et s pa p er. • B T H E PL A S T E R MODE L A pa lpa ble h i nt of t he b eaut y t o c ome. C T H E C A D MODE L • A n i ma ge c ome s t o l ig ht , i n mo d er n pr o s e. D PRODUC T ION • T he ma st er pie c e t a ke s on it s phy sica l sha p e , a nd pie c e by pie c e t he pr om i s e of a ne w l i fe for m b eg i n s t o cr y st a l l i z e. E C U T T I NG A N D P OL IS H I NG • T he a d d it ion of fa c et s , ca r e f u l ly a nd pr e ci s ely p o sit ione d , t r a n s for m s t he u n sha p ely i nt o a n end le s sly s pa rk l i ng r a i n b ow of l ig ht . F THE FINA L CRESCENDO • I n u n i s on w it h ea ch ot her, lov i ng ha nd s br ea t he l i fe i nt o t he f i na l for m, r e vea l i ng it for t he f i r st t i me i n a l l it s e xq u i sit e b eaut y a nd elega nc e.

Crystal Beauty & Pure Elegance PA RT N ER I NG W ITH PR ECIOSA – R ETA I L OPPORT U N IT I E S

The vision of crystal beauty and pure elegance is woven in at the retail level as well. Supported by point-of-sale material, the main focus of Preciosa’s retail image aims to build international brand recognition which is based on centuries of tradition and craftsmanship but focuses on crystal’s most alluring properties: pure, clean lines, natural beauty, and sparkling elegance. Preciosa’s retail concept consists of a similarly simple, streamlined and elegant system that is flexible and sizeable, allowing the retailer to customize and adapt to their chosen level. The three options are: • Display Corner • Shop-in-shop • Preciosa Retail Location 10

LIGHT PLAYFULLY DARTS WITHIN THE CRYSTAL’S FACETED

CONFINES, EMERGING HERE OR BURSTING OUT THERE, A SHIMMERING SYMPHONY OF RAINBOWS FORMS. THIS EXLUSIVELY MYSTICAL WORLD OF GLIMMER AND SPARKLE IS PARADOXICALLY CREATED WITH EXACT MEASUREMENTS AND PRECISE CALCULATIONS OF ANGLES, REFRACTIVE INDEXES AND MATERIAL COMPOSITION.

ON THE ONE SIDE IS SCIENCE, ON THE OTHER ARTISTIC WHIMSY AND IMAGINATION. SEEMING WORLDS APART, IT IS ONLY THROUGH A MUTUAL LOVE AND RELENTLESS DEDICATION THAT PRECIOSA MARRIES THESE TWO OPPOSITES IN AN ENCHANTING HARMONY OF THE FINEST, FACETED CRYSTAL THAT THE

CZECH REPUBLIC

M i s s Un iver s e O r ga n i za t ion , US A

C r y st a l f it for a P r e sid e nt

DE DIC AT E D TO E XCEL L E NCE

DE DIC ATE D TO COM M U N IT Y W het her it b e t h r oug h s p on s or sh ip of ch i ld r en’s cha r it ie s , g r a nt s for t he pu r cha s e of me d ica l e q u ipment , c ont r ibut ion s t o t he r e st or a t ion of her it a ge bu i ld i ng s , or t r o ph ie s a nd a wa r d s for va r iou s e vent s , t he P r e cio sa Gr oup, t h r oug h it s Fou nd a t ion, i s c om m it t e d t o t he ph i lo s o phy of s o cia l r e s p on sibi l it y a nd up st a nd i ng c or p or a t e cit i z en sh ip. • • • • • •

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Exemplar y Contribution in the Fighting against Cancer

HAS TO OFFER.

Crystal Beauty & Pure Elegance PR E C I O S A a . s . I nt e r n a t io n a l l y r e n o w n e d pr o d u c e r o f c u t j e w e l l e r y s t o n e s

A world leader in precision-cut crystal beads, hand-made cabochons and cubic zirconia of the highest quality, Preciosa a.s. distributes to customers in a variety of industries and markets including jewellery, exclusive fashion accessories, fashion and haute couture, lighting, and home, office and retail decor.

P r o duc t O f fer i ng: • • • • •

Ma ch i ne - c ut st one s a nd b ea d s Ha nd- pr e s s e d ca b o chon s Fa sh ion t r i m m i ng s C ubic Z i r c on ia C ha nd el ier t r i m m i ng s

A selection of references from Preciosa a.s. customer s

Crystal Beauty & Pure Elegance PR E C I O S A - L U S T R Y, a . s . M a nu fa c t u r e r s o f c l a s s i c a l m o d e r n c r y s t a l l ig ht d e c o r a t i o n s

Employing a combination of traditional glassblowing skills and modern cutting and polishing technologies, Preciosa Lustry offers custom lighting and decor solutions for the most demanding and discerning corporate customers. Working with world-class architects and designers PRECIOSA Lustry creates unique masterpieces in both traditionally classic and elegantly contemporary crystal styles. Product Offering: · Contemporary decorative fixtures · Period crystal lighting · Creative lighting solutions · Interior crystal decor solutions · Custom projects 14

We a r e pr oud t o i nt r o duc e s ome of t he mo st suc c e s s f u l pr oje c t s of ou r s: • A T he B ol shoy T hea t r e Mo s c ow - Ru s sia , 2 0 02 • B C T he Sher a t on Gr a nd e Hot el - M iya za k i - Ja pa n, 2 0 02 • D T he Sha ng r i-L a Hot el - B eiji ng - C h i na , 2 0 03 • T he Pen i n su la Pa la c e Hot el Ba l l r o om – B eiji ng, C h i na , 2 0 03 • T he C h i na World Hot el – B eiji ng, C h i na , 2 0 03 • T he I sla nd Sha ng r i-L a Hot el - Hong Kong, 2 0 03 • T he Sher a t on Hot el Ta ip ei – Ta iwa n, 2 0 03 • T he Ma nd a r i n O r ient a l Hot el – Ba ng kok , T ha i la nd 2 0 0 4 • T he Regent Sha ng ha i Hot el - Sha ng ha i - C h i na 2 0 05 • W y n n L a s Vega s Ca si no - L a s Vega s , U. S . A . 2 0 05 A

A selection of references from Preciosa Lustr y a.s. customer s B

PR E C I O S A WO R L DW I D E H E A D OF F IC E PR EC IO S A C US T OM E R C E N T R E

PR EC IO S A I N T E R N AT ION A L , I NC . 2316 Weh rle D r ive W i l l ia m s v i l le , N Y 14 221 US A Tel.: + 1 – 716 – 62 6 9759 + 1 – 8 0 0 – 83 0 5150 Fa x : + 1 – 716 – 565 10 69 E -ma i l: sa le s@u sa .pr e cio sa .c om

O plet a lova 3197 4 6 6 67 Ja blone c na d Ni s ou C z e ch Re publ ic Tel.: + 4 2 0 4 8 8 115 555 Fa x : + 4 2 0 4 8 8 115 6 65 E -ma i l: i n fo@pr e cio sa .c om w w w.pr e cio sa .c om

PR EC IO S A I N T E R N AT ION A L (H .K .), Lt d . Un it 2 0 0 4 -2 0 05 C he va l ier C om mer cia l C ent r e 8 Wa ng Hoi Roa d Kowlo on Bay, Kowlo on Hong Kong Tel.: + 852 – 2757 22 8 6 Fa x : + 852 – 2757 1213 E -ma i l: sa le s@pr e cio sa .c om.h k PR EC IO S A GU L F, F Z C O J e b el A l i Fr e e Z one P. O. B ox 18185 D uba i Un it e d A r a b E m i r a t e s Tel.: + 971 – 4 8 – 83 8 473 Fa x : + 971 – 4 8 – 837 913 E -ma i l: sa le s@g u l f.pr e cio sa .c om PR EC IO S A C E N T R , A . O. O f f ic e 150, E nt r. 7 4t h Tver sk aya-Ya m sk aya St r., 33 /39 125 010 Mo s c ow Ru s sia Tel. / Fa x : + 7 – 495 – 9 61 31 07 + 7 – 495 – 9 61 31 0 8 E -ma i l: i n fo c ent r@pr e cio sa .r u HEAD OFFICE JABLONEC NAD NISOU

PR EC IO S A (S G) P T E . LT D. 51 G old h i l l Pla za # 0 8 - 0 8 /0 9 Si nga p or e 3 0 8 9 0 0 Tel.: + 65 – 625 4 4 4 65 Fa x : + 65 – 625 4 4 495 E -ma i l: sa le s@sg.pr e cio sa .c om PR EC IO S A D eut s ch la nd Gm bH I n ner e We b er st r a ß e 1 02763 Z it t au D eut s ch la nd Tel.: + 49 – 69 - 8 2 37 8 0 07 Fa x : + 49 – 69 - 85 0 9 3 4 39 E -ma i l: sa le s@d e.pr e cio sa .c om