PRECIOUS ANNE // 2019
Hello!
Kamusta?
H E L L O
I ’ M
Anne Cruz 2 5 y e a r s o l d . M a n i l a - b a s e d d e s i g n e r.
I have been working in the industry for almost 4 years but I have always been a creative soul since day 1.
I am very passionate about Arts & Design - my goal every time I create is to tell a story through lines and c o l o r. I w a n t t o m a k e s o m e t h i n g t h a t w i l l m a k e p e o p l e feel inspired and uplifted.
Aside for my love for Design, I am also obsessed with iced coffee, floral dresses and travelling.
I h a v e a c a t n a m e d A y l a a n d s h e ’s t h e m o s t f l u f f i e s t c a t you will ever meet - and also the sassiest.
A R T L I N E
01
R E B R A N D I N G // BRANDING
This was a rebranding activity I did for
an
existing
company
named
“Artline�. Artline is known for their magnetic
erasers,
thus
the
reason
why I went for a minimalist approach and incorporated the magnet visual in their logo.
008 //
02
A U T H E N T I C
V I S AYA S // BRANDING
A branding I did for Authentic Visayas which is a travel agency in that caters tourists
to
travel
around
the
archipelago in a unique way by having them
experience
illustrated
what
it
as
tourists
locals. can
do
I in
their branding to give off a fun vibe.
009 //
03
A U T H E N T I C
V I S AYA S
// BRANDING The main inspiration behind this logo is the Salakot. The locals of the provinces always wear a salakot to protect themselves from
the
sun.
That
being
said,
I
think
i t ’s
just
fitting
to
represent the travel agency with a salakot because of their objective to have tourists experience the country like a locals.
010 //
04
J U S T
R I G H T
S O L U T I O N S // BRANDING
The client is an outsourcing company that is based in the Philipines and aims
to
help
people
overseas
with
their legal needs. The main idea behind this logo is to make the scale look like a boat to both depict justice that caters to people abroad.
011 //
A N N E ’ S
05
W O R L D
// GRAPHICS This was a piece I did back in 2016 showing how some people see the world. Looking from inside-out, how they’re so afraid to explore and enjoy the unknown yet, sees something that almost makes them want to jump out of their comfort zone.
012 //
06 B E
Y O U R
O W N
N E R D
// GRAPHICS Another people
fun
graphic
to
enjoy
I
did their
to
tell own
“nerdiness� and to not be ashamed of being their own self.
013 //
07
C O N C E P T U A L I Z AT I O N S // ADVERTS
These are some of the exercise Ads I did back then. I always like to be witty with my stuff - I want people to think what I did and why I did it.
014 //
P R I N T E D
08
W O R D
// ADVERTS I wanted to create an advert that promotes the continues support on r e a d i n g b o o k s . W i t h t o d a y ' s t e c h n o l o g y, e v e r y t h i n g i s d i g i t a l . T h u s , making the market prefer the usage of ebooks rather than an actual b o o k . T h a t i s w h y, t h e d e s i g n o f t h e p o s t e r i s m a k i n g t h e b o o k " c o m e to
life"
because
holding
the
book
is
part
of
the
experience
in
unfolding the story of the characters.
015 //
016 //
09 T H E
A M A Z I N G
A I R F L E X
// ADVERTS This
is
a
promoting
series the
of
posters
benefits
and
qualities of Airflex. What makes it more
fun
is
personifying
Airflex
tissue into AMAZING AIRFLEX!
017 //
018 //
10
T E E N
B R I G A D A
// MURAL This was a loved project of mine. We were tasked to c r e a t e m u r a l s f o r Te e n H a n g - O u t z o n e s i n U n i v e r s i t y b e l t , a n d w h a t d o t e e n s l o v e t h e m o s t ? I N S TA G R A M ! Thus, the reason why I made instagrammable murals for our beloved teens to post on their gram - Of course, what makes it more exciting is merging Coca-Cola with our culture!
019 //
11
T E E N
B R I G A D A
2 . 0
//MURAL T h e Te e n B r i g a d a w a s s u c h a s u c c e s s , a 2 . 0 n e e d s t o b e made. Instead of latching on to Filipino culture, we were tasked to merge the instrinsics of Coca-Cola into our d e s i g n s . T h a t ’s w h y w e u s e d t h e f i z z y b u b b l e s o f t h e m o s t iconic beverage.
020 //
021 //
12
M A K AT I
K I O S K
// GRAPHICS This project was another fun thing to do because I had to think out of the box to make the food kiosks in Makati consistent but at the same time have their own flare. Makati is known for its high-rise building and it only makes sense to incorporate it into our designs by showing off what Makati really is - which is a bustling central business district.
022 //
023 //
024 //
13
N U T R I B O O S T // KEY VISUAL
Nutriboost is a Milk + Juice drink that caters to both young adults and kids. The task in creating the Key Visual for this one is to entice shopper with how delicious the product is and at the same time showing when is the best time to drink it
- which is usually on the go breakfast for the
Yo u n g A d u l t s a n d a s a b a o n f o r t h e k i d s .
025 //
026 //
14
J O L L I B E E
C A N S
// GRAPHICS T h e s e c a n s w e r e a s t u d y d e s i g n f o r J o l l i b e e ’s 4 0 t h year in the Philippines. The thinking behind this study is to be able to give the can as a gift with its pre-made greeting messages to loved ones that are overseas.
027 //
C O K E
15
J E E P N E Y
// GRAPHICS This
design
study
is
merging
C o c a - C o l a w i t h o u r t h e i c o n i c J e e p n e y, The inspiration behind this design are our
fiestas
that
we
celebrate
incorporating both Coca-Cola assets and at the same time festive visuals.
026 //
027 //
028 //
16
C O K E
S T U D I O
F E S T I VA L // BRANDING
Coke Studio has its round of road
shows
during
festivals,
t h a t ’s w h y w e w e r e t a s k e d t o create festival logos for Coke Studio
and
incorporate
it
was
elements
to from
specific festivals and merging Coco-Cola assets into the mix.
029 //
T H U N D E R
17
E - S P O R T S
// BRANDING Thunder is a Super Soda - which is a Energy drink and soda in one. It held its first E-sports tour this year and I was given the task to create the logo for the event by m a i n l y p u t t i n g t h e b r a n d ’s e s s n c e a n d “ a s t i g ” f a c t o r into the design.
030 //
To be continued.. W e l l f o l k s , T h a t ’s i t . . f o r n o w . S i n c e l e a r n i n g n e v e r stops and we just get inspired to create more and more each day!
Thank
you
so
much
for
taking
your
time
looking
through my most loved projects. It was hard to narrow everything down since I put all my heart into every project I make.
H e r e ’s a p h o t o o f m y s a s s y c a t a s a b o n u s .
Maraming Salamat!
P R E C I O U S A N N E / / 2 0 1 9