PRECI OUSANNE 201 6 : A p rev iew of h er c reati ve dump
BRANDING
Identity Branding for me has been one of the most challenging things to do. As an avid reader of books, my aim is to put the real essence of the company into the logo without having to use words. I take time knowing the company more before I do design studies - because in this way, it's easier for me to create an identity for the company.
P RECIO U SANNE This is my personal branding before I decided to rebrand myself. I decided to go for a minimalist approach and focus more on type and the color - choosing the color wasn't really that hard because I am very much fond with different shades of blue. The explanation to why my logo was a lightbulb is because I love conceptualizing ideas and finding ways to make the impossible into a possibility.
DASH This is an exercise branding that I have done while I was waiting for my graduation day. I tasked myself to create a branding for a carpet company that has a main goal of giving fast service to its clients. I made sure to depict motion with the design studies to give out the efficiency of the company.
AUT H E N TI C V I S A Y S A S - FI RS T S TU D Y A branding I did for my internship in Tink Tank. Authentic Visayas is an upcoming travel agency in the Philippines It caters tourists to travel around the archipelago in a unique way by having them experience it like the locals. The word “Authentic Visayas� is the main logo and having different types of adventures tourists can do are illustrated
AUT H E NT IC V I S A Y S A S - S E CON D S TU D Y The phrase “put yourself in someone else’s shoes” is the main inspiration behind this logo. The locals of the provinces are most often found wearing salakot - they mostly use it when they’re out working to protect themselves from the sun. Thus, making the salakot a symbol for the locals and giving an essence to clients that they’ll be experiencing the Philippines first hand.
S M A LL KIOSK Small Kiosk Design Agency is a made up branding agency that caters specifically for kiosk businesses, it can also provide marketing assistance to its clients. Making the logo for this was really fun because I get to play with the type and ended up making a kiosk silhoutte in exchange for the letter "A". The collaterals for this, greatly contrast the 2d nature of the logo by creating a 3d illusion that depicts the company's eagerness to make their ideas into a reality.
P I XE L L A B Pixel Lab is another made up branding agency that aims to create a concoction for its clients for an effective branding and marketing. The idea behind the logo is to create lab apparatuses and have them in a pixelated manner. The collaterals consists of isolating each apparatus and having them as the focal point on each business cards.
L O GO S TU D I E S - A U TH E N TI C V I S A Y A S
Here are the other design studies for Authentic Visayas, the presence of boats are seen all thru out the design studies because according to what I have researched, the most popular mode of transportation on the islands is via water. The other ones consist of depicting both land and sea to portray the diversity of the country in terms of tourist spots.
LO GO ST U D I E S - JUST RI GH T S O L UT IO NS
The main idea behind this logo is to create the scale and make it look like a boat. I have gone for a more icon type of logo, using clean lines and a solid color palette. The company is an outsourcing company that is based in the Philipines and aims to help people in the States with their legal needs. Thus , the reason why the use of a boat and a scale.
KCP B U S I N E S S C A RD S S TU D I E S
LO GO ST U D I E S - BE YOUR O W N NE RD
Creating a logo for this was really fun because I get to create different characters to make use of the tagline. The "be your own nerd" tagline made me think of people embracing their inner nerd - that's why I included some very iconic characters in their "nerdy" state so people are given the confidence to show the world their nerdy-ness.
L O GO S TU D I E S - A RTL I L N E (RE B RA N D )
A rebranding of an existing company called "Artline". I went very minimalist with the rebranding and changed the typeface used in the previous one into a more bolder font and I also changed the "A" into a magnet to show of the unique selling purpose of the product.
GRAPHIC DESIGNS
Graphic Design for me is one of the things I love when I took Multimedia Arts. It allows people to create their own world. My style when it comes to Graphic Design varies to what mood I'm aiming for the whole piece to be, I go from minimalist to very colorful designs when I feel like it.
T W O- SIDED
M OOS E S KU L L
SIKA DEER STAG
FRE E D OM
C 2 PO ST ERS STUD I ES
CU P CA KE S I L L U S TRA TI ON
FR APPE ILLUSTRATI ON
S TI TCH E D U P
SV A PO ST E R
KI N G SISIG MURAL STUD I ES
KI N G SISIG MURAL STUD I ES
WEBSITE DESIGN
Growing up, I have found so much fascination when it comes to websites. I have always wondered to how things are made and when I had the ability to actually create one, I have gone all out with the graphics to make the websites I made more fun for the viewers. But as I learned more about design, I found out that there are a lot more elements to be considered in making a more effective site.
RO C KY G A TH E RC OL E WE B S I TE S TU D Y
W E B TREN DS STUD Y SI TE
P RECI OU S A N N E P ORTF OL I O S I TE
U N I V ERSITY STORE LOCATO R S T UD Y # 1
UNIV E RS IT Y S TORE L OCA TOR S TU D Y #2
PHOTOGRAPHY
Photography for me is another way to make your wildest ideas come true. It is very fulfilling to see your ideas come to life. Portraiture Photography is one of my favorites because I get to conceptualize and create characters for people to appreciate. I love capturing my subects emotions and see them morph into a different person.
M Y S TE RI OU S ROS E Set in the noir film era, I asked my friend Roselyn Kaith to be my model for the day. Giving her a feather boa I asked her to dig her inner sultriness to capture a mysterious woman from the 1950's
M ODERN POCAHONTAS I had a series of photographs dedicated for modern fairytales. I tasked myself to recreate famous Disney icons and putting them into a modern setting. Seeing here, I've harnassed Pocahontas love for nature in my modern princess and the use of the same color palette on her clothes.
C RU E L L A Another Disney icon, Cruella De Vil; In this setting, i've made her more glamorous and the love for fur is still present in the photo. I've made the make up more muted than the one in the movie to make her more appealing.
T HE G IRL IN THE BLUE D RES S This one of my fashion shoots and I've had fun in directing my friend into doing poses. I wanted the set up to be simple, so I just used a blue background to highlight the flow of the fabric and the colors of the model's pieces.
TH E Q U E E N Here's the last of my modern fairytale series. I wanted to recreate the evil queen from Snow White in a lowkey light set up. Upon doing this, I captured and highlighted my model's emotions more when she channeled the character she's portraying.
POSTERS AND ADVERTS
When it comes to Advertising or making posters, my main aim is to create something that is witty and visually pleasing. I'm the type of designer who wants her viewers to dig deeper and actually try to figure out what my design is about. Tho, there are instances that I like to just get to the point and have the message relayed just by looking at my pieces.
A mock up poster for a non-existing event called "Project Log Out", It is an event that aims to encourage teenagers to get out of their rooms and spend their day out in the sun and meet new people. The design brief for this one is to create a cartoon-like poster to attract younger viewers - the whole "Project Log out" is a perfect name for the event, to actually have teenagers log out of their social media sites and explore the world more.
P ROJE C T L OG OU T
A mock up poster for a non-existing campaign that encourages the newly registered voters to exercise their rights through voting. The target audience are teenagers. Thus, the reason why there are faiytale references - I wanted the poster to look very minimalist since I only used one object per poster. By doing this, the viewer will be given the sense of them being able to make a difference through their one vote.
PROJECT E LE CTI ON
P ROJE CT E L E CTI ON
Continuing with the fairytale references, this advert is an Alice in wonderland reference to attract a rather younger audience to buy the watch. We can see in the poster that the scene in the movie is recreated and instead of painting the roses red, it is painted into rose gold.
T HE QU EEN OF HE ARTS
This an exercise for my Digital Photography class and I opted to creating a very minimalist approach into just highlighting the bottle of Sprite and making it look refreshing to entice people to buy it.
S P RI TE S A KTO
I wanted to create an Advert that is food related, so I decided to make an advertisment poster for Tabasco. I started with masking the hot sauce inside the pepper and then the tagline came into my mind. That being said, I added the horns and the tail to make the poster more fun.
T ABA SCO - D E VI L I N D I SGUIS E
I wanted to create an advert that Thus, making the market prefer the same when you're holding an actual poster is making the book "come to
promotes the continues support on reading books. With today's technology, everything is digital. usage of ebooks rather than an actual book. I have nothing against ebooks but it still not the book where you can smell and feel the texture of the paper. That is why, the design of the life" because holding the book is part of the experience in unfolding the story of the characters.
P L E D GE TO RE A D TH E P RI N TE D WORD
E P ERFO RMAX BI LLBOARD - S T UD IE S
KO J IE S A N TE A S E R P OS TE R S TU D I E S
SA L O N PA S SHE LF-TALKE R S T UD Y
BUL AL O W ORL D H A L O- H A L O S TU D I E S
B U LA LO WORLD MENU
USER INTERFACE
Making either user or game interface is a bit challenging for me tho I always pull through to what i really want the whole thing to look like. Conceptualization is my key to creating a visually pleasing and effective interface.
A M AZE I NG FARM This is a game interface I've done for one of my Game Development class. It's basically a maze game that caters for kids, that is why I made the graphics colorful and fun. The idea came all together when i thought of the word "AMAZEING" and making the sheep into the main character and the foxes as its hindrance into finishing the maze.
U N I VE RSI TY STORE L O C AT O R - AV P This is the interface for my thesis' AVP - we were asked to create an AVP to discuss about our projects. I ended up doing a presentation in a form of making a college person's work station as a starting platform for the whole thing. Upon making the aesthetic like this, it will give off the impression to what my project is really about. I stuck with two colors and went with a flat graphics to highlight the content more.
JU AN The idea behind Juan is to create an interface that is purely filipino-inspired. I've opted to using shades of brown to resemble a rattan texture, the game is also in a province setting because the story goes that Juan is having a vacation in his province and he gets to explore the area around his neighborhood.
U N I VE RSI TY STORE L O C AT O R AP P L IC AT IO N The project is a mobile native application about student’s basic needs that seeks to ease the search of such places specifically to college students by providing them a tool that locates their basic necessities and services. I have decided to go with the university theme - thus the reason why the project has been unified with university paraphernalia’s. That being said, the entire mobile application will be giving off a sense of school spirit going with the idea of “university”.
3D
What I love about 3d is you can manipulate a single cube-polygon and ended up having an awesome house. With the rapid development of technology everything rendered in 3d can look very much realistic. Another thing I like about 3d is how you texture them and the lightings you have to use to create the perfect illusion of it being real.
G RU N G E
FR UITS
TE A TI M E
DA NCE STUD I O
P RE C I OU S A N N E 201 6 : T ha n k yo u f o r v iew in g !
H i Th e r e ! If y o u'r e r e adi n g t his t hen yo u m a y be fi ni s h e d wi th my b o o k o r yo u j u s t rea d in a b ac k war ds fas h i o n . E it her w a y, t ha n k yo u fo r h avi ng th e t im e t o lo o k t hro u g h t he page s o f my h ar dwo r k . I a m lo o k in g f o rw a rd to w o rk in g w it h yo u s o o n ! CON TA C T: pr e cio u s a n n e2 1 @g m a il. c o m + (63) 915 204 6815 - A N N E C RU Z
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