PARKS FOR DOWNTOWN DALLAS
PAINT THE TOWN GREEN
Dallasites are nothing if not trendy and sophisticated. They find common ground in clubs, museums, bars, and restaurants, so the opening of a new one gets them really excited. Let’s tap into that by marketing parks with the same buzzworthy build of excitement, leading up to cool evening programming.
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CREATIVE
· PAINT THE TOWN GREEN
VISUAL STYLE Drawing on exciting club and restaurant opening themes, this visual style utilizes neon and, of course, the color green.
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· PAINT THE TOWN GREEN · CONSTRUCTION
CONSTRUCTION FENCE WRAP Construction fence wraps and neon signage designed by local artists direct visitors to social media.
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· PAINT THE TOWN GREEN · CONSTRUCTION
PAINT THE SKYLINE GREEN Partnership with businesses to light the Dallas skyline green brings the logo to life.
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· PAINT THE TOWN GREEN · OPENING
SOCIAL Teaser social announces the construction of the parks.
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· PAINT THE TOWN GREEN · OPENING
DIGITAL
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· PAINT THE TOWN GREEN · OPENING
AMBIENT ADVERTISING Neon dancing footprints lead from busy public intersections to the future park sites.
Green street lamps and decals around the future park sites drive visitors to social.
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· PAINT THE TOWN GREEN · OPENING
DAY AND NIGHT SNAPCHAT FILTERS
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· PAINT THE TOWN GREEN · OPENING
POP UP PARKS Residents are given exclusive invitations to pop up parks around the city to give them a taste of what is coming to downtown Dallas. • DART train • Deep Ellum • Farmers Market • West End (DART station)
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· PAINT THE TOWN GREEN · OPENING
OPENING DAY Opening day events drive traffic to the parks with exciting evening and nighttime events.
NEON LIGHT NIGHT
DINE ON THE GREEN
EPIC BLOCK PARTY
An evening concert with glowsticks at West End Plaza.
A classy pop up dinner party at Harwood Park.
Over-the-top takes on classic block party activities at Carpenter Park and Pacific Plaza.
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· PAINT THE TOWN GREEN · OPENING
POSTERS Teaser poster series is placed on the DART and near park sites to hype the opening events.
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· PAINT THE TOWN GREEN · POST-OPENING
POST-OPENING TACTICS Continued promotion of late night programming through the poster series, digital, out of home, and social solidifies social presence and drives traffic. Possible additional programming: • Movie night • Concerts • Sponsored local beer garden • Bouncy house party
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· PAINT THE TOWN GREEN
SUMMARY CONSTRUCTION
OPENING
• Construction Fence Wrap • Paint the Skyline Green
• Digital • Social • Street Decals • Ambient Advertising • Pop Up Parks • Opening Day • Poster Series
POST-OPENING • Programming Promotion • Events
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THANK YOU
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