f
About IBEF India Brand Equity Foundation (IBEF) is a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India. IBEF's primary objective is to promote and create awareness of the Brand India label in markets overseas and to facilitate dissemination of knowledge of Indian products and services. Towards this objective, IBEF works closely with stakeholders across government and industry. India, today, is well established as a credible business partner, preferred investment destination, rapidly growing market, provider of quality services and manufactured products; and, stands on the threshold of years of unprecedented growth. India's Talent, Markets, Growth and Opportunity drive Brand India. IBEF consistently tracks and disseminates updated information on Indian economy, states, sectors, exports, etc. Besides, the Foundation is involved in targeted sectoral branding campaigns as mandated by the Department of Commerce. India Brand Equity Foundation is governed by a Board of Trustees led by Secretary, Department of Commerce, Government of India who functions as the Chairperson. The Board comprises eminent personalities from government, academia and industry.
MESSAGE FROM THE CHAIRPERSON
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ne of the major objectives of the Mid-Term Review of Foreign Trade Policy released by Department of Commerce in December 2017 is “to create an architecture for India's global trade engagement with a view to expanding its markets and better integrating into major regions, thereby increasing the demand for India's products�. A key component of the envisaged action plan is to promote 'product standards, packaging and branding of Indian products'. Strategic positioning of Brand India label will greatly improve prospects for Indian exports in both existing and new markets. In this context, during the year, India Brand Equity Foundation extended its branding initiatives to two more sectors - agri-products and textiles. International branding campaigns by IBEF spread across a number of markets including US, Italy, Spain, Hong Kong, Japan, Vietnam, parts of Latin America (Peru, Chile & Cuba), UAE, Bangladesh, Germany, Thailand & Russia. The Knowledge Centre has been playing a major role in highlighting the progress being made by India across its states and major sectors, as well as through its various publications. During the year, IBEF published an exclusive India study titled India: Pushing the Right Levers, which provides invaluable insights into the transformative changes pervading the Indian economic landscape. IBEF is cognizant of the potential of the online medium in ensuring widespread reach and engagement with target audiences. A social media cell was set up by IBEF in November 2017 to manage the Department's Twitter handle DoC_GoI. The cell has managed social media promotion for a variety of initiatives and events while also executing sector - specific campaigns. Besides this, IBEF's effort towards successful management of two Department events - ASEAN-India Business and Investment Meet & Expo and Informal WTO Ministerial Meeting - were particularly appreciated. While continuing its sectoral branding in key markets, IBEF plans now to strategise a larger vision for itself that includes the formulation and execution of an overall national brand campaign. Moreover, IBEF hopes to act as a facilitator for Indian exporters, by providing them with research-based inputs to help them calibrate their market-entry efforts. IBEF also plans to assist other Ministries and Departments of Government of India in branding their products and services for export. I would like to thank the Board of Trustees for its proactive support to the entire IBEF team during the year. On behalf of the Board, I would also like to place on record its appreciation for the immense contribution of Ms. Anu P. Mathai who functioned as CEO during 2017-18.
With best wishes, Rita Teaotia, IAS Commerce Secretary & Chairperson, India Brand Equity Foundation
FROM THE CEO’S DESK
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017-18 was a highly eventful year for India Brand Equity Foundation, with the organisation greatly expanding the scope of its activities to cover more sectors and also providing invaluable support to the Department of Commerce in some of its key initiatives. During the year, IBEF further built upon its ongoing brand campaigns in engineering, pharma, leather and plantations to include agri-products and textiles. The campaign for Indian Textiles was launched at India Trend Fair, Tokyo. The Brand India Engineering campaign added two new sub-segments – auto components and medical devices during the fiscal. IBEF also successfully executed B2B brand campaigns for focus sectors across international markets such as the United States (Las Vegas and New York), Latin America (Peru, Chile and Cuba), Europe (Spain, Italy, Germany, Czech Republic), Asia (Thailand, Japan, Vietnam and Hong Kong) and United Arab Emirates. The year also witnessed high impact brand campaigns at shows like ANUGA Cologne, Germany (agri-products, plantations) and MSV Brno, Czech Republic (engineering) where India was the Partner Country. In addition, IBEF also provided branding support for domestic reverse buyer-seller meets like the India Carpet Expo, New Delhi and International Engineering Sourcing Show, Chennai. IBEF has further started associating with other Ministries, including Ministry of Textiles and Ministry of Food Processing Industries for the promotion of focus sectors. IBEF also played a major role in the success of two important events organised by the Department of Commerce during the year - ASEAN-India Business & Investment Meet & Expo and the Informal WTO Ministerial Meeting. During these events, IBEF's contribution extended beyond branding and promotion to being an integral part of overall event management. IBEF's digital team expanded the scale of its brand promotion activities to include new sectors and also set up a dedicated cell to manage the social media handle of the Department DoC_GoI. There has been a consistent growth in the reach and web traffic of IBEF's website for the last few years. The Annual Web Traffic of www.ibef.org increased substantially to 5.6 million in 2017-18 from 4.3 million in 2016-17. Further, the total number of website pages viewed by the users reached 11.3 million in 2017-18 from 9.1 million during the previous year. IBEF registered significant growth in followers on social media as well. The number of followers on Facebook and Twitter crossed 600,000 and 59,000 respectively. IBEF also executed numerous online campaigns to promote the presence of Brand India in overseas markets. IBEF's Knowledge Centre brings out state and sector reports that are much sought-after for their updated, accurate and comprehensive information. The contemporary sectors like renewable energy and e-commerce were included to provide readily available information on these segments to global buyers and investors. The IBEF Blog was rechristened as the India Adda Blog and the addition of videos and in-house articles on the platform provided deep insights into various facets of the Indian economy. The Centre also brought out a research-based and highly insightful study on India, titled India: Pushing the Right Levers. The publication highlights 16 themes that are expected to be game changers for India in the coming decade and is a useful tool for businesses, investors and
academics alike on the trends that are shaping the Indian economy. IBEF plans to commission more such studies for the benefit of stakeholders in the India growth story. IBEF is continuing to lead sustained brand campaigns for select sectors in focus markets with a more holistic approach that would include in-depth market studies, media buying, innovative public relations strategy, dealing with negative perceptions, buyer-seller meets, ensuring better alignment with price and quality requirements of export markets and knowledge output. However, IBEF's mandate ahead is to move towards broader branding of focus sectors as well as performing the crucial role of branding India - as a country. As we enlarge our footprint, we are hopeful of the continued strong support of all stakeholders. I take this opportunity to thank the Chairperson and the Board of Trustees for their invaluable guidance which enabled the IBEF team to perform to the best of its abilities. Let me assure that the team will continue to make untiring efforts towards the fulfillment of goals set by the Board.
Sincerely, Bhupinder S. Bhalla, IAS Joint Secretary, Department of Commerce & Chief Executive Officer India Brand Equity Foundation
CONTENTS
O5 Accounts and Administration
O3
O4
COMMUNICATION
Digital MEDIA
O2 O1 KNOWLEDGE CENTRE
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O1 KNOWLEDGE CENTRE
KNOWLEDGE CENTRE
India - Pushing the Right Levers
KNOWLEDGE CENTRE
With consistently high rates of economic growth and enormous potential, the Indian economy has truly taken global centre-stage. India’s stupendous rise is driven by a slew of factors - strong institutional infrastructure, favourable demographic profile, skilled workforce, emerging middle class, dynamic entrepreneurial culture, rising productivity, resilient private sector, rapid technological advancement, etc. In the past few years, a strong reform-driven approach by the Government of India, through initiatives like Make in India, GeM, GST, Startup India, etc has further boosted economic progress. Proactive measures are also being taken to ensure that development is holistic, through visionary programmes like Smart Cities Mission, Swachh Bharat, Digital India, JAM Trinity and Ayushman Bharat. IBEF launched an exclusive India Study titled India: Pushing the right levers which highlights 16 game changers expected to drive structural transformation in the Indian economy over the coming decade. The study can be accessed online at https://www.ibef.org/research/india-study.
BROAD THEMES COVERED UNDER THE INDIA STUDY
Research and Perspectives IBEF launched two new initiatives in 2017-18 - the India Adda Blog and the India Study. The Knowledge Centre continued to keep its audience abreast with its regularly updated knowledge work comprising business information reports on the leading sectors and dynamic states of India. IBEF’s daily news service, India News Alert, continued to be popular amongst its audiences abroad and in India.
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KNOWLEDGE CENTRE
KNOWLEDGE CENTRE
India Adda Blog
India Now Business and Economy
IBEF launched its blog, titled India Adda Blog, on the IBEF website. The platform showcases views of the industry and other stakeholders on various contemporary topics related to Indian economy and business with interviews, articles and videos. Major companies like Mahindra, Vikram Solar, TTK Prestige, Tata Sons and TUV Rheinland India partnered with IBEF during 2017-18 to share their views with the IBEF website visitors. The India Adda Blog has emerged as a popular platform on the IBEF website in addition to its current offerings like the state and sector reports.
India Now Business and Economy, a bimonthly publication from IBEF, provides an eclectic coverage of contemporary trends and perspectives on India for its target audiences. The magazine has a rich repertoire of content on India that spans policy, business and lifestyle, with regular sections covering policy and business trends, entrepreneurship, innovation, MNCs, export sectors and even softer aspects like design, culture and tourism. India Now Business and Economy continued to provide holistic content on India in 2017-18, with particular focus on exports. During the year, the editorial team prominently featured the progress and achievements of some of India’s key sectors that have made their mark internationally. Articles in India Now Business and Economy in 2017-18 prominently featured topics like Transformative Initiatives of Indian Railways, India’s Rise as a Global R&D hub, the Rural India opportunity and the Indian Luxury Market. The August-September issue did a special coverage of India’s engineering and agri-products sectors in tandem with India’s participation as Partner Country in MSV Brno and ANUGA Cologne respectively.
India Adda Blog
50 Reasons to Partner with India factbook India has a strong competitive advantage when it comes to exports in a number of sectors, and continues to take necessary steps to further strengthen its stature in global trade. IBEF released a factbook titled ‘50 Reasons to Partner with India’ for the benefit of global businesses looking to partner with their Indian counterparts. The book features interesting facts on India across a range of sectors including engineering, space technology, food products, plantations, textiles, pharmaceuticals, automobiles, e-commerce, healthcare and IT.
50 Reasons - Factbook 14
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KNOWLEDGE CENTRE
Sector and State Reports IBEF has been providing latest information and data on key sectors and all the states of the Indian economy. Keeping in line with the latest trends, IBEF in 2017 restructured its sector reports to make them more crisp and relevant. We also created new reports including E-commerce, Gems and Jewellery, Manufacturing, Infrastructure, Services and Renewable Energy to capture the latest developments in these emerging areas. Key monthly highlights from the sectors were shared to optimise the search engine operations.
KNOWLEDGE CENTRE
“
IBEF came up with new sector reports including - gems and jewellery, e-commerce, manufacturing, infrastructure, services and renewable energy highlighting trends in exports, investments and government initiatives.
�
The state reports were also restructured to include important and relevant information for the key state advantages, infrastructure status, exports, policy initiatives, business environment, as well as capturing the latest developments on the new and evolving paradigms on the ground. The reports were also enhanced on receiving constructive feedback from our readers. Sector and state infographics were updated on a quarterly basis. The archive section for both the sector and state reports were structured better to enable readers to access older reports for historical analysis and future predictions.
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O2 EXPORT PROMOTION
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PROMOTION
over the last five years, has created much needed awareness about Indian generics and positioned India as source for affordable and high quality medicines. CPhI Worldwide is one of the most sought-after exhibitions on pharmaceuticals and related healthcare sector. Over the years it has become a meeting point for all stakeholders travelling from every part of the world. This year at CPhI Worldwide,2017,Frankfurt, IBEF along with Pharmexcil undertook branding at the venue, thought leadership programme, media engagement and digital media campaign. IBEF undertook branding at strategic points at the venue to create awareness about the Indian presence at the exhibition:
CPhI Worldwide, Frankfurt Oct 24-26, 2017 Brand Visibility at the Event
Brand India Pharma Campaign Brand India Pharma is a significant initiative led by Pharmexcil (Pharmaceutical Export Promotion Council) and IBEF under the aegis of the Department of Commerce, Government of India, to highlight the value proposition of Indian pharma globally. IBEF has been participating in international events with Pharmexcil to promote the Indian pharma sector by providing branding support in terms of venue branding, media, PR and digital campaigns.
CPhI Worldwide, Frankfurt (24-26 October, 2017) IBEF with the support of Ministry of Commerce and in association with Pharmexcil has been carrying out Brand India Pharma Campaign in European market using the platform of CPhI Worldwide, a premier exhibition organised by UBM. The campaign, 20
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Thought Leadership Programme
Digital Promotion and Marketing
Campaign
Clicks
Impressions
The interesting aspect of the engagement this year included the thought leadership programme which focused on the seminar on India’s Contribution to Global Healthcare: A perspective on Affordability, Accessibility and Efficacy. It covered the welcome address by H.E Mrs. Pratibha Parkar, Consul General, Consulate General of India, Frankfurt, Germany followed by a note on Role of Indian Pharma: A Global Perspective by Mr Ravi Uday Bhasker Director General, Pharmexcil. Key presentations covered global opportunities in pharma by Mr Shyamal Misra, Joint Secretary, Department of Commerce, Govt of India, Dr Trajko Spasenovski, Life Sciences Consultant - Emerging Markets, IP & Life Sciences, Clarivate Analytics and Mr Aurelio Arias, Senior Consultant, European Thought Leadership. QuintilesIMS. It ended with a panel discussion on Accessibility of Affordable Medicines: Cost of Regulation vis-a-visCost of Medicines. The Seminar was extensively covered in the event’s Show Daily.
IBEF has created a microsite on Brand India Pharma, www.BrandIndiaPharma.in. This year IBEF undertook promotion and content updation of the microsite, search engine marketing, online advertisements, social media optimisation to popularise Brand India Pharma’s participation at the event with impressive results as shown in the table.
CPhIWW2017_Search
5,252
330425
CPhIWW2017_Display
44,735
11,622,921
8,514
4,129,994
58,501
16,083,340
CPhIWW2017_Remarketing Total
Arab Health, Jan 29- Feb 1, 2018, Dubai IBEF partnered with EEPC and Pharmexcil to participate in Arab Health, 2018 which is the largest healthcare exhibition & medical congress in the Middle East and second largest in the world. 100 Indian companies were part of the exhibition with IBEF leading the branding initiatives including venue branding, news paper advertising and show daily publications. A common India fascia was created and messaging pertained to strengths of Indian medical sector.
Arab Health, Dubai Jan 29-Feb 1, 2018
Shri Shyamal Misra, Joint Secretary, Department of Commerce, Govt of India, sharing the key note address
Participants at Seminar on India’s Contribution to Global Healthcare: A perspective on Affordability, Accessibility and Efficacy
Media Engagement and Press Interviews IBEF has engaged with the international pharma media to create resonance about Brand India Pharma in the past editions. This year as well we focused on media coverage in prominent pharma trade journals, one on one press interviews media at the venue and placement of stories in Show Daily at the event.
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Media interview with Karen Langhauser, Pharmaceutical Manufacturing and Shri Shyamal Misra, Joint Secretary, Department of Commerce, Govt of India
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Brand India Agri-products Campaign IBEF extended the scope of its Brand India Plantations Campaign during 2017-18 to encompass agri-products - cereals, fresh fruits & vegetables, animal products, processed food, organic products etc. Market-specific brand campaigns were devised and executed to promote India’s participation in three key events - Summer Fancy New York, ANUGA Cologne and Gulfood Dubai.
Summer Fancy New York, June 25-27, 2017 Summer Fancy Food Show is a mega specialty food event for the North American market. The 63rd edition of Summer Fancy Food Show was held in New York on June 25-27, 2017. The show featured around 180,000 products including confections, cheese, coffee, snacks, spices, ethnic, natural, organic, etc. with participation from over 2,600 exhibitors from 50 countries & regions. India was represented at Summer Fancy 2017 by the tea, coffee and spices sectors led by Tea Board, Coffee Board and Spices Board respectively. IBEF supported their participation with press advertisements in New York Times and USA Today and also through promotion of the event via digital media. IBEF also released a print advertisement in the Summer Edition of Specialty Food Magazine which reaches 45,000 buyers; 30,000 by mail before the show starts and 15,000 copies at the Summer Fancy Food Show along with banners on the Summer Fancy website, which receives 500,000 visitors during the months of the show.
Online Campaign for Summer Fancy 2017 - Outcomes
SUMMER FANCY New York, June 25-27, 2017
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ANUGA Cologne, October 7-11, 2017 ANUGA, a leading food and beverage show held bi-annually in Cologne, Germany, is one of the most important events in the global food trade. With a gross exhibition space of 284,000 sq m, ANUGA 2017 (held during October 7-11, 2017) featured 7,405 exhibitors from 107 countries and 165,008 trade visitors from 198 countries. Participating sectors from India at ANUGA 2017 included agricultural and processed food products, tea, coffee, spices, oilseeds and produce and cashew nuts. India was the Partner Country for the event in 2017, and the branding effort was planned in accordance with this special status. IBEF led a major initiative in terms of venue branding covering major entry points (north and south gates), and sites in the vicinity of the halls where the India Pavilion was located (Hall 11.3 for agricultural and processed foods, spices, oilseeds and produce and cashew nuts) and Hall 7.1 (for tea and coffee).
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Online Campaign for ANUGA Cologne 2017 - Outcome
Campaign
Impressions
Clicks
Online advertisement
17,815,822
58,998
Search Engine Marketing
139,763
3,590
Total
17,955,585
62,588
IBEF also utilised digital screens at arrival and departure gates (A-C) at Dusseldorf airport, 12 roadside screens at prominent locations and 31 Infoscreens covering highly frequented subway and suburban train station platforms in Cologne for branding. IBEF also developed a customised pen drive for dissemination at the event and released a special issue of India Now magazine for promotion of India’s participation as Partner Country at the event. The digital campaign for ANUGA 2017 generated 17.96 million impressions and 62,500 clicks on the event page on IBEF website.
ANUGA Cologne, October 7-11, 2017
Gulfood Dubai, February 18-22, 2018 Gulfood is a major event for food trade in the Gulf region with more than 97,000 visitors and 1 million sq ft of exhibition space. It featured 5,000 exhibitors and 185 visiting countries. Eight sectors were featured at the event - beverages, dairy, fats & oils, health, wellness, free-from, pulses, grains, cereals and meat & poultry. The food industry in the GCC region (UAE, Saudi Arabia, Bahrain, Qatar, Oman and Kuwait) has seen a CAGR of 4.2% in terms of consumption, led by cereals (source: Alpen Capital).
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Top food/beverage markets in GCC region
Country
Fastest growing food/beverage market (CAGR in %)
Kuwait
Fruits (7.9%)
Oman
Dairy (6.1%)
Saudi Arabia
Dairy (5.7%)
UAE
Fruits (5.3%)
Qatar
Meat (3.7%)
Bahrain
Cereal (3.5%)
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Gulfood 2018 witnessed participation from Indian agri product and tea exporters. Prominent product segments from agri products were cereals, fruits & vegetables, processed food products, meat and organic products. While cereals exporters were present in Za’abeel Hall 3 and Sheikh Saeed Hall - Trade Centre Arena, tea exporters were placed in Za’abeel Hall 5. IBEF undertook venue branding for promoting participating sectors. The branding tagline ‘India – Delighting the global palate’ was used as it applied well to all the participating agri sectors as well as tea. IBEF released a 2-page advertorial in Khaleej Times. The content for the advertorial was developed and finalised by IBEF in consultation with APEDA and Tea Board. The outcome of the digital campaign for Gulfood 2018 is as follows:
Campaign Outcome Summary – Gulfood 2018 Cam p aign
Im p ressio n s
Clicks
O n lin e ad vertise m en t
8,233,639
35,546
Search En gin e M arketin g
80,980
4,207
Rem ark etin g
829,835
6,405
To tal
9,144,454
46,158
Country India United Arab Emirates Total
Impressions 82,06,871 9,37,583 91,44,454
Clicks 42,418 3,740 46,158
Gulfood Dubai, February 18-22, 2018
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MSV 2017
Indian Engineering Campaign The Indian Engineering campaign made strong strides towards establishing India as a preferred source of engineering products and services during 2017-18. IBEF made inroads into new sub-segments like Auto Components and Medical Devices apart from the existing Pumps & Valves and Electrical Equipment & Products. A strong focus was laid on international and domestic events to promote the awareness and improve the perception about Indian engineering products and services.
International Engineering Fair (MSV) held at the Brno Exhibition Centre, in Brno, Czech Republic, is billed as the number one International Engineering Fair in Central and Eastern Europe. India participated as the Partner Country for MSV 2017 and mounted a contingent of 90 Indian Participants representing Industrial Machinery, Iron and Steel, Industrial Design and General Engineering led by Mr C.R. Chaudhary, Hon`ble Minister of State, Ministry of Commerce and Industry, Government of India. Delegations from Indian States of Jharkhand led by Mr Raghubar Das, Hon’ble Chief Minister of Jharkhand and from Karnataka led by Mr R V Deshpande, Hon’ble Minister of Medium and Large Industries, Government of Karnataka and National Institute of Design are worth mentioning. IBEF orchestrated a 360-degree branding plan for India’s participation as Partner Country at MSV Brno 2017. The branding plan designed by IBEF included branding at the venue, newspaper advertising, city branding and a strong digital media campaign including the search engines and social media campaign. The mediums used included LEDs, outdoor banners, train branding, print advertising and installations like banners at the hall gate and cube in front of the hall gate. The branding campaign made a strong impact at the visitors.
MSV 2017 Oct 9-13, 2017 Events covered in 2017-18:
The key highlights for the engineering campaign were India’s participation as Partner Country at MSV 2018 in Brno, Czech Republic and new events like INDEE Bangladesh, INDEE Thailand, AAPEX and Middle East Electricity 2018. IBEF continued to invest its resources beyond branding at the venue and include elements like print, digital media and out-of-home advertising for the promotion of Indian Engineering at the global events. 30
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INDEE Bangladesh 2017
Middle East Electricity 2018
INDEE made a successful debut in Bangladesh, considering the enthusiastic response from participants, trade delegations and visitors. INDEE Bangladesh held on November 2-4, 2017 at the International Convention City, Dhaka, Bangladesh, was inaugurated by Mr Alhaz Amir Hossain Amu, Hon’ble Minister of Industries, Government of Bangladesh.
Middle East Electricity, held from March 6-8, 2018 in Dubai, is the region’s leading International trade event for power and electrical industry with dedicated product sectors for power generation, transmission & distribution, lighting, solar and energy storage & management solutions. With EEPC India leading the India delegation of over 50 companies, IBEF showcased the strength of India’s electricity equipment & products industry at Middle East Electricity 2018. The plan encompassed extensive branding at the Dubai World Trade Centre along with dedicated supplements on Indian electrical machinery & equipment sector backed by a strong digital campaign aimed towards improving perception of Indian electrical equipment products.
The branding plan for the event included extensive venue branding, newspaper advertising, television advertising, radio advertising and a digital media campaign.
INDEE Bangladesh November 2-4, 2017 Middle East Electricity March 6-8, 2018
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Flagship Events under the Indian Leather Campaign EUROPE- ITALY & SPAIN (Jun 2017, Jan and Mar 2018)
Brand India Leather Campaign
Europe, especially Italy, ranks amongst the topmost priority markets for Indian leather Industry and therefore the Council of Leather Exports and IBEF launched the leather Campaign with Expo Riva Schuh June 2017.
IBEF initiated the leather sector campaign in Feb 2017. The international branding campaign for the leather sector spread across multiple geographies like the United States, Italy, Spain, Hong-Kong, Japan and parts of Latin America - Chile and Peru. IBEF primarily adopted a B2B branding strategy by focusing on international publications, media interaction apart from event branding support. IBEF extended holistic 360-degree branding solutions for the leather sector that included country-specific promotional materials in multiple languages like Spanish, Italian, Russian, Chinese and English, tailor-made themed press conference to suit the international market, optimizing visibility of Indian pavilion by venue branding at strategic locations and print advertisements.
Expo Riva Schuh, one of the largest Footwear Expo in Riva Del Garda, Italy Europe, covering more than 32,000 plus square meters of exhibition space, is Europe's most important event for this market segment. Expo Riva Schuh is held twice a year in June and January. The Council of Leather Exports participates in this event with close to 100 exhibitors. Italy is a potential market for leather industry and therefore January and June were the ideal months to launch the Indian Leather Campaign in this region. IBEF branded the Indian Pavilion with essential branding elements like the escalator, pathways, etc. IBEF also released print advertisements about India's participation and conducted media interviews for Indian Leather Industry. IBEF also designed publicity material that comprised of media kits, pen drives, fact books in Italian for the buyers and media persons.
Events Covered in 2017-18:
Council of Leather Exports organized the Indian Leather Show in Spain with the participation of more than 80 exporters. IBEF promoted the show with the help of dedicated event page and by releasing the print advertisement in multiple international publications.
S.No
Event
Country
Dates
1
Expo Riva Schuh
Italy
June 10-13, 2017
2
International Shoes & Leather Fair, Expo Lima ( Peru )
Vietnam
July 12-14, 2017
Peru-LIMA
August 2-4, 2017
Chile- Santiago
August 7-8, 2017
5
Buyer Sellers Meet at Santiago (Chile) FFANY Footwear Show
Newyork
August 1-3, 2017
6
Magic Show- US
Las- Vegas
August 14-16, 2017
7
Fashion World Tokyo
Japan
October 11-13, 2017
8
International Sourcing Expo Australia Expo Riva Schuh
Australia
November 14-16, 2017
Italy
January13-16, 2018
MOS Shoes-MOSpel Fairs Moscow Asia Pacific Leather Fair (APLF) India Leather Show
Russia
March 13-16, 2018
Hongkong
March 14-16, 2018
Spain
March 20-21, 2018
3 4
9 10 11 12
EUROPE- ITALY & SPAIN Jun 2017, Jan and Mar 2018
The branding efforts of IBEF have been overtly appreciated by missions abroad, the Council of Leather Exports and more importantly the exporters of Indian leather Products.
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Vietnam (July 2017) Vietnam is a hub of leather sourcing and technical machinery for the leather industry and therefore Council of Leather Exports participated in the International Shoes & Leather Fair, Vietnam in the month of July with over 50 exhibitors. IBEF supported India's participation by venue branding elements like pavilion branding, entrance banners and walkways. IBEF also released print advertisements in leading international publications of Vietnam.
Latin America (Peru and Chile- August 2017) & United States of America(New York and Las Vegas- Aug 2017)
Vietnam, July 2017
Latin America (Peru and Chile- August 2017) & United States of America (New York and Las Vegas- Aug 2017) Latin America has been identified as a Focus Market by the Govt. of India due to the largely untapped potential for enhancing trade. The Council of Leather Exports participated in the international show Expo Lima-Peru and simultaneously organized a buyer-seller meet at Santiago-Chile. IBEF orchestrated 360-degree branding campaigns for both the locations that included venue branding of International Show- Expo Lima-Peru, Press Conferences and media interaction opportunity for the participating exhibitors at both the destinations.
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United States of America (August 2017)
Japan and Australia (October and November 2017)
The U.S is a highly potential market for the Indian Leather Industry for bulk order assignments. Council of Leather Exports participated in two famous International exhibitions namely FFANY organised by the Footwear Fashion Association of Newyork and Magic Show at Las Vegas. IBEF supported India's participation in these trade fairs by promoting Indian Pavilion by onsite branding. IBEF also released print advertisements in leading international publications.
Japan and Australia are the two prospective markets for the Indian leather Industry. Council of Leather export participated in two trade fairs-Fashion World Tokyo in October 2017 and International Sourcing Show Australia in November 2017. IBEF supported the shows with venue branding and customized promotional kits.
United States of America, August 2017 United States of America, August 2017
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India Trend Fair- Shibuya Tokyo, 27–29 Sep 2017 Japan is a promising market for the Indian Textile sector and, thus, IBEF promoted the campaign for Brand India Textile during the India Trend Fair- a mega trade show organized by JIPPA in association with Apparel Export Promotion Council (AEPC), Handloom Export Promotion Council (HEPC) and several other councils. IBEF handled the entire branding for the event that included venue branding, print ads in leading publications such as Sunken Shinbun Daily, Sen I News Paper, Home Living, Interior Business News and WWD Japan. IBEF organized a Fashion show to showcase the range of Spring-Summer collection of Indian Apparel, which was greatly appreciated. IBEF also organized a press conference to interact with Japanese media, the coverage of which was spread over a week in all the leading publications.
Brand India Textile Campaign IBEF initiated branding of India Textile sector in the year. Indian Textile sector comprises of multiple subdivisions like Apparel, Carpet, Jute, Silk, Handloom and Handicraft. IBEF focused on promoting three sectors i.e. Apparel, Handloom and Carpet in association with the relevant Export Promotion Councils.
India Trend Fair, Shibuya Tokyo, 27–29, Sep 2017
Events covered in 2017-18:
S.No
Event
Country
Dates
1
Textile India 2017
Gandhinagar
June 30th -2nd July
2
India Trend Fair
Shibuya Tokyo,
Sep 27–29, 2017
3
Australia
Nov 14-16, 2017
4
International Sourcing Expo Australia Heimtextil
Frankfurt, Germany
Jan 9-12, 2018
5
India Carpet Show (RSBM) New Delhi
Mar 8-11, 2018
Textile India 2017, 30th June-2nd July 2017 IBEF in association with Handloom Export Promotion Council organized and hosted a Round Table on Branding & Quality Assurance with participation of a distinguished panel of domain experts at the Textile India 2017 on 1st July 2017 at Gandhinagar. Textile India 2017 was the mega International event showcasing the entire value chain of Indian Textile Industry.
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Heimtextil Frankfurt, Germany, 9-12 Jan 2018
India Carpet Show (RSBM), New Delhi, 8-11 March 2018
Heimtextil is the biggest international trade fair for home and contract textiles, and was held at Frankfurt, Germany, on 9-12 Jan 2018. The Hon'ble Minister of Textiles Smt Smriti Irani inaugurated the Indian Pavilion and more than 350 exhibitors participated in the show through HEPC & others councils. IBEF launched a promotional campaign with the tagline of “Incredible Textiles of India” and showcased various handloom products at the venue branding sites in the exhibition.
India Carpet Show - India's biggest carpet Reverse Buyer Seller Meet was organized on 811 March 2018 with over 300 overseas buyers. IBEF conceptualized the brand campaign for the Carpet Industry with the tagline of “Revealing art of Weaving”. IBEF organized a Press Conference that was addressed by Shri Ajay Tamta, Hon’ble Minister of State of Textiles, and other dignitaries, covered in over 35 leading Indian publications. IBEF organized media interviews with television channels like Zee Business for the entrepreneurs to showcase the collection and industry. The Hon'ble Minister of Textiles Smt Smriti Irani participated in the Interactive Evening for the show on 9th March 2018.
Heimtextil Frankfurt, Germany, 9-12 Jan 2018
India Carpet Show (RSBM), New Delhi, 8-11 March 2018
42
43
O3 BRANDING AND COMMUNICATION
BRANDING AND COMMUNICATION
Informal WTO Ministerial Meeting, March 19-20, 2018
BRANDING AND COMMUNICATION
Informal WTO Ministerial Meeting The Department of Commerce organised an Informal WTO Ministerial Meeting in New Delhi during March 19-20, 2018 under the leadership of Shri Suresh Prabhu, Hon’ble Minister of Commerce and Industry. The invitees included a wide cross-section of the WTO's membership. India took this initiative to ensure better collaboration between WTO members in order to further strengthen the multilateral trading system. The meeting was attended by high level officials from 53 member countries. IBEF handled multiple responsibilities for the event including logo design, venue, outdoor and digital promotion, website development and updation and visitor registration and management. The campaign received engagement from DG WTO, Missions, PIB, Media bodies, delegates etc.
46
Online Campaign by IBEF for Informal WTO Ministerial Meeting – Outcomes Parameter
Outcome Web Campaign
Traffic
31,409
Impressions
1,16,23,940 Social Media Campaign (March 2-20, 2018)
IBEF developed a logo for the Informal WTO Ministerial Meeting with the tagline ‘Forging Cooperation’. The logo symbolises countries and people coming together for constructive dialogue for a balanced and equitable trading system.
Tweets
80
Impressions
19,00,000
Retweets
2,300
Likes
6,400
47
BRANDING AND COMMUNICATION
BRANDING AND COMMUNICATION
ASEAN-India Business & Investment Meet & Expo, New Delhi Projects executed for the Department of Commerce
The Ministry of Commerce and Industry and the Ministry of External Affairs, Government of India organised the ASEAN-India Business & Investment Meet & Expo on January 22-23, 2018. The event was inaugurated by the Hon'ble Minister for Commerce & Industry Shri Suresh Prabhu with ASEAN Ministers and Gen. (Dr.) (Retd.) V K Singh, Hon'ble Minister of State for External Affairs, Government of India. IBEF's primary role was to incorporate a uniform fascia design highlighting Indian and ASEAN countries' presence at the exhibition area and develop creatives to cover strategic positions at the venue and outdoors.
ASEAN-India Business & Investment Meet & Expo, New Delhi January 22-23, 2018
3 Years of Achievements of the Department of Commerce
Logos developed by IBEF for WTO centres under CRIT
Annual Report of Department of Commerce 2017-18
Business Delegation to Cuba and Panama FIHAV Havana is the biggest multi-sector fair held annually in Havana, Cuba since 1983. It is a major trade fair for companies looking to tap the Latin American and Caribbean markets. India's participation in FIHAV Havana 2017 included companies from IT, spices, engineering, textiles, pharma and chemicals sectors. Simultaneously, a multi-product Business Delegation led by the Hon'ble Commerce and Industry Minister Shri Suresh Prabhu also visited Cuba and Panama. IBEF was involved in branding activities to promote India's participation at FIHAV Havana, October 31-November 3, 2017 and also support the visit of the business delegation. The scope included development of branding for the event backdrop, banners and standees, preparation of a media kit and digital promotion.
FIHAV Havana
Projects executed for the Department of Commerce IBEF managed the content editing, design and printing of the Department of Commerce Annual Report 2017-18 and also the booklet on 3 Years of Achievements of the Department of Commerce. In addition, IBEF also managed the process of converting the booklet into a dynamic and interactive e-book format. The booklet featured some of the major initiatives taken by the Department during the past three years including Launch of the Foreign Trade Policy, ratification of the WTO Trade Facilitation Agreement, initiatives to improve bilateral relations, development of trade infrastructure, capacity building, partnering with states, support for focus sectors like services, engineering, agriculture and plantations, enhancing quality standards, etc. IBEF also contributed an article highlighting the Role and Achievements of the Department of Commerce for Rail Bandhu and Shubh Yatra, the magazines of Indian Railways and Air India respectively. 48
October 31-November 3, 2017
Online campaign for FIHAV Havana: Outcomes Campaign
Clicks
Impressions
Display
60,636
8,355,074
Search
95
2,907
Remarketing
64,085
7,055,695
Total
124,816
15,413,676
49
O4 DIGITAL MEDIA
DIGITAL
missions and embassies etc. The rank of IBEF website in India is 3,327 which is much better compared to other such information based websites. The global rank of IBEF website is 42,134.
DIGITAL MEDIA
As compared to 4.3 million online users of IBEF website in 2016-17, 5.6 million users visited 11.33 million webpages of IBEF website in 2017-18. There has been a consistent organic growth in the reach and web traffic of IBEF website as compared to the last financial year.
IBEF maintains two other websites also, which have been designed and developed for Brand India Pharma and Indian Plantations: www.BrandIndiaPharma.in
DIGITAL MEDIA IBEF’s digital presence has attained global reach through its websites and social media platforms over the last few years. IBEF uses its digital assets to promote Brand India in key international markets. IBEF promotes select sectors of India by disseminating useful and engaging information through its digital properties.
IBEF website: www.IBEF.org IBEF website is the repository of highly updated content related to Indian economy and industry. The website enjoys high reputation and wide reach among policy makers, researchers, journalists, trade bodies and business forums, entrepreneurs, 52
53
DIGITAL
www.TeaCoffeeSpiceofIndia.com
DIGITAL
Top 50 keywords performance on Google During 2017-18, when searched using the following key phrases on Google, IBEF website was shown on page number 1 of Search Engine Result Pages (SERP):
Annual Web Traffic of IBEF Annual Web Traffic for www.IBEF.org Total Traffic 5,601,215 Page Views 11,335,388 Organic Search Traffic 4,510,598 New Users 3,691,598 Month Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18
54
Traffic 374,728 394,547 405,315 423,688 436,652 445,711 473,408 593,681 432,936 501,577 571,603 547,369
Page Views 771,844 803,184 854,454 903,092 932,824 929,768 952,277 1,147,880 887,474 1,025,516 1,067,096 1,059,979
New Users 247,479 263,426 270,102 279,611 287,054 292,463 315,962 379,877 283,994 335,422 377,445 358,763
55
DIGITAL
DIGITAL
Top 100 Page Views
Top 100 Page Views
56
57
DIGITAL
Top 100 Page Views
DIGITAL
Social Media Presence IBEF used various social media platforms such as Twitter, Facebook and YouTube etc. to reach its target audience. To promote Brand India, IBEF ran social media campaigns for key Indian sectors and key activities. IBEF is being followed on social media by Indian Missions, Embassies, Trade bodies and Institutions, Export Promotion Bodies, Business Forums, researchers, academicians etc. IBEF has got more than 600,000 followers on Facebook (http://www.facebook.com/IBEFIndia).
Twitter: @Brands_India
There are more than 59,000 followers of IBEF on Twitter, which include eminent personalities and reputed organizations. IBEF enjoys a very good engaging rate on Twitter for its postings. IBEF used its Twitter handle to put out verified information related to the Indian economy in an innovative and creative manner. 58
59
DIGITAL
DIGITAL
Key Online Campaigns:
Following digital activities were executed by IBEF:
IBEF executed various online campaigns during 2017-18, including the following-
Creation and maintenance of the website (www.WTOdelhi2018.in) A website was designed, developed and hosted by IBEF for the event.
S. No.
Campaign Name
Dates
1
Anuga Cologne
5-7 Oct, 2017
2
MSV Brno
9-13 Oct, 2017
3
FIHAV Cuba
31 Oct-03 Nov, 2017
4
CPhI Worldwide Frankfurt
24-26 Oct, 2017
5
INDEE Bangladesh
02-04 Nov, 2017
6
Gulfood Dubai
18-20 Sept, 2017
7
INDEE Thailand
01-04 Feb, 2018
8
Arab Health Dubai
29 Jan-01 Feb, 2018
9
Middle East Electricity Dubai
06-08 March, 2018
10
Social Media Campaign for IBEF
Regular
11
Informal WTO Ministerial Meeting, New Delhi
19-20 March, 2018
12
Online advertisements for IBEF sector reports
March 2018
Informal World Trade Organization (WTO) Ministerial Meeting 2018, New Delhi The Informal WTO Ministerial Meeting was attended by more than 300 delegates including Ministers and high-level officials from 53 members, representing a broad spectrum of the WTO membership.
60
Online registration of the delegates More than 280 delegates were registered online through the website.
Social Media campaign A knowledge-based social media campaign was executed before and during the event. The key points of the campaign strategy were:
„ Hashtag: #WTOdelhi2018 „ Multiple cover images Key Topics Covered:
„ „ „ „
Facts around WTO India & WTO The Doha Development Agenda The Trade Facilitation Agreement
Online advertisement campaign To enhance the visibility of the event, online advertisements were published on key websites:
61
DIGITAL
DIGITAL
Social Media Cell set Up by IBEF for the Department of Commerce,
38 events were covered on social media during FY 2017-18:
IBEF is responsible for the social media management of the Department of Commerce (@DoC_GoI).
„ „ „ „ „ „ „ „ „ „ „ „
Following Twitter campaigns were executed during FY 2017-18 by the Social Media Cell:
„ „ „ „ „ „
Indian Pharmaceutical Industry & Exports Marine Exports from India Indian agriculture and top agricultural exports from India Leather exports from India Indian Carpet Industry & Exports Engineering Exports from India & initiatives taken by the Govt to boost Indian Engineering Industry
„ Shellac & Forest Products exports from India „ Awareness about Powerloom Development Export „ „ „ „ „ „ „ „ „ „ „
Promotion council& Textile Exports from India Awareness Campaign: Export Promotion Councils Indian Teas: Variety, Production & Trade Services Exports from India Uttar Do aur Jeeto Inam (Contest) Chillies of India Awareness Campaign: RubSIS (Rubber Soil Information System) Awareness Campaign around Niryat Bandhu Scheme Indian Trade Data - Latest Facts India-Korea Trade Ties India-UAE Trade Ties Champion Services of India - Introducing the 12 Champion Services Sectors
„ „ „ „ „ „ „ „ „ „ „ „ „ „ „ „ „ „ „ „ „ „ „ „ „ „
Eleventh WTO Ministerial Conference, Buenos Aires, Argentina Informal WTO Ministerial Meeting, New Delhi ASEAN-India Business and Investment Meet & Expo, New Delhi 45th Annual Session and meeting of International Pepper Community at Sri Lanka 7th India International Coffee Festival 9th East Himalayan Expo Brainstorming on WTO in Post-MC11 Phase - 2018, New Delhi Buyer-Seller Meets of Spices Board 2018 Cafe Show Seoul 2017, South Korea Digital Initiative for Ease of Export 2018 Food Ingredients Europe, Frankfurt, Germany - Spices Board Global Entrepreneurship Summit (GES), Hyderabad - Coffee Board Participation 2017 Gulfood Dubai 2018 India International Trade Fair (IITF) 2017 India-Canada Bilateral Meeting 2018 - Visit of PM Trudeau India-East Africa Regional Conclave 2017 IndiaSoft 2018 International Apparel & Textile Fair 2017 Kimberley Process CS international forum L'Artigiano-in-Fiera 2017, Italy Medica 2017, Germany New Delhi World Book Fair 2018 Niryat Bandhu Programs Series Smart India Hackathon 2018 World Food Kazakhstan 2017 Arogya 2017 India-Africa Summit 2017 3rd meeting of council of Trade Promotion and Development Indus Food 2018 India Gold and Jewellery Summit 2017 India Carpet Expo 2018 Global Logistics Summit 2018 Smart India Hackathon 2018 11th India-China Joint Group on Economic Relations Meeting - 2018 Book Launch by EEPC India 2018 21st India International Seafood Show 11th session of India-Spain JCEC Meeting - 2018 CapIndia Expo 2018
approved by the Cabinet. 62
63
O5 ACCOUNTS AND ADMINISTRATION
ACCOUNTS & ADMINISTRATION
ACCOUNTS & ADMINISTRATION
For M/s Vishudha Rasayanee Private Limited (VRPL) IBEF continued to pursue the case for recovery of loan outstanding from M/s Vishudha Rasaynee Private Limited through its lawyer Mr Ravi Kamat at Thane court. The warrant against the judgements debtors were issued and duly attempt to serve upon judgement debtors through IBEF representative on 19th June, 2017, and the matter now stands postponed to 28.09.2018
66
67
ACCOUNTS & ADMINISTRATION
ACCOUNTS & ADMINISTRATION
INDIA BRAND EQUITY FOUNDATION 20TH FLOOR JAWAHAR VYAPAR BHAWAN TOLSTOY MARG, JANPATH NEW DELHI-110001, INDIA
INDIA BRAND EQUITY FOUNDATION 20TH FLOOR JAWAHAR VYAPAR BHAWAN TOLSTOY MARG, JANPATH NEW DELHI-110001, INDIA INCOME & EXPENDITURE ACCOUNT FOR THE YEAR ENDED 31ST MARCH 2018
BALANCE SHEET AS AT MARCH 31, 2018 PARTICULARS
SCHEDULE
AS AT MARCH 31, 2018 (₹)
AS AT MARCH 31, 2017 (₹)
1,601,130,380
1,627,967,803
SOURCES OF FUNDS: CORPUS FUND
A
ACCUMULATION U/S 11(2)
B
641,954,647
Total ( ₹ ) 2,243,085,027
605,968,362
PARTICULARS
SCHEDULE
AS AT MARCH AS AT MARCH 31, 2018 31, 2017 (₹) (₹)
INCOME:INTEREST
F
170,251,165
171,593,352
MISCELLANEOUS RECEIPTS
G
1,890
26,161
170,253,055
171,619,513
Total ( ₹ ) 2,233,936,165
(A) Total ( ₹ )
EXPENDITURE:APPLICATION OF FUNDS: FIXED ASSETS GROSS BLOCK LESS: ACCUMULATED DEPRECIATION
C
21,456,680 8,547,842
21,358,586 7,350,740
12,908,838
NET BLOCK
ADMINISTRATIVE EXPENSES
H
30,118,617
27,978,109
DEPRECIATION ON FIXED ASSETS
C
1,671,861
1,879,625
31,790,478
29,857,734
SURPLUS : BEING EXCESS OF INCOME OVER EXPENDITURE (A-B)
138,462,577
141,761,778
ACCUMULATION U/S 11(2) OF INCOME TAX ACT,1961
165,300,000
133,500,000
-26,837,423
8,261,778
14,007,846 (B) Total ( ₹ )
CURRENT ASSETS, LOANS & ADVANCES
D
2,253,094,103
LESS: CURRENT LIABILITIES & PROVISIONS NET CURRENT ASSETS
E
22,917,914
2,238,102,411 18,174,092
2,230,176,189
Total ( ₹ ) 2,243,085,027 NOTES TO ACCOUNTS
For Bhambri Chopra & Pushkarna Chartered Accountants Firm Registration No. 017046N
Total ( ₹ ) 2,233,936,165
TRANSFERRED TO CORPUS FUND
K
The Schedules referred to above form an integral part of the Balance Sheet. This is the Balance Sheet referred to in our report of even date.
2,219,928,319
STATEMENT SHOWING ACCUMULATION UNDER SECTION 11(2) AND ITS DISPOSAL DURING THE YEAR ENDED 31ST MARCH 2018 PARTICULARS BALANCE BROUGHT FORW ARD LESS:UTILISED DURING THE YEAR ON PURPOSE FOR WHICH ACCUMULATED A . KNOWLEDGE CENTRE B . COMMUNICATION C . FACILITATION / SECTORAL BRANDING ADD:ACCUMULATION FOR THE YEAR BALANCE AS AT 31st M ARCH, 2018 NOTES TO ACCOUNTS The Schedules referred to above form an integral part of the Balance Sheet.
SCHEDULE
B-1 B-1 B-1
Total ( ₹ )
AS AT MARCH AS AT MARCH 31, 2018 31, 2017 (₹) (₹) 605,968,362
569,633,103
24,246,343 9,829,250 95,238,122
23,594,711 31,288,613 42,281,417
165,300,000
133,500,000
641,954,647
605,968,362
K
This is the Balance Sheet referred to in our report of even date. For Bhambri Chopra & Pushkarna Chartered Accountants Firm Registration No. 017046N
68
69
ACCOUNTS & ADMINISTRATION
ACCOUNTS & ADMINISTRATION
INDIA BRAND EQUITY FOUNDATION 20TH FLOOR JAWAHAR VYAPAR BHAWAN TOLSTOY MARG, JANPATH NEW DELHI-110001, INDIA
INDIA BRAND EQUITY FOUNDATION 20TH FLOOR JAWAHAR VYAPAR BHAWAN TOLSTOY MARG, JANPATH NEW DELHI-110001, INDIA
SCHEDULE "B1" forming Part of Accounts
S.NO.
AMOUNT SPENT FROM ACCUMULATION
AS AT MARCH 31, 2018 (₹)
AS AT MARCH 31, 2017 (₹)
Schedule "A" forming Part of Accounts A
CORPUS FUND
AS AT MARCH 31, 2018 (₹)
CORPUS FUND Initial Corpus Accretion over the years
791,206,928
Add/(Less): Transferred from Income & Expenditure A/c
-26,837,423
AS AT MARCH 31, 2017 (₹)
836,760,875
Total ( ₹ )
1,601,130,380
9,413,687 5,258,718 1,045,277 649,000 2,129,140 5,750,522
24,246,343
12,608,920 4,763,353 4,091,363 2,131,076 -
23,594,711
836,760,875 B
782,945,150
764,369,505
KNOWLEDGE CENTRE WEBSITE ANNUAL MAINT,UPDATION,CONTANT CONTRIBUTION INDIA NOW MAGAZINE REPORTS, STUDIES & FILMS DIGITAL ACTIVITIES DIGITAL-DASHBOARD DIGITAL-SEO ONLINE CAMPAIGN FOR IBEF
8,261,778
Total ( ₹ )
COMMUNICATION BRAND INDIA COMPAIGN WITH INDIAN MISSIONS & KEY EVENT INDIA CARPET EXPO INTERNATIONAL BRAND PROMOTION CAMPAIGNS AND PRE EXE EVENT INDIA-ASEAN SUMMIT EVENT RCEP-(TNC) EVENT WTO MEDIA DELEGARTION EVENT APLF FAIR EVENT INDIA LEATHER SHOW,MADRID SPAIN EVENT LEATHER SHOW,SOUTH AFRICA EVENT MAGIC SHOW FOREIGN EXCHANGE CUREENY FLUCTUATION A/C INTERNATIONAL BRAND PROMOTION CAMPAIGNS-OTHER
791,206,928
1,627,967,803
C
170,816 3,331,730
11,230,194 -
1,162,536 902,033 4,082,935 179,200
9,829,250
8,296,029 5,470,819 1,911,095 4,351,394 29,082 -
31,288,613
15,391,779
1,113,000 4,052,563 10,903,144 144,690
16,213,397
32,662,006
5,200,413 27,727 1,661,075 4,052,564 1,763,177 1,547,875
14,252,831
FACILITATION/SECTORAL BRANDING 1 BRAND INDIA PHARMA EVENT IPHEX EVENT ARAB HEALTH (PHARMA) EVENT CPHI WORLDWIDE BRAND INDIA PHARMA- OTHERS
4,487,629 10,904,150 -
2 BRAND INDIA ENGINEERING EVENT BIG FIVE EVENT IESS EVENT INNOPROM EVENT ARAB HEALTH (ENGINEERING) EVENT JIMEX EVENT AAPEX EVENT AUTOMECHANIKA EVENT INDEE,BANGLADESH EVENT INDEE THAILAND EVENT INDIA SOURCING SHOW EVENT MIDDLE EAST ELECTRICITY EVENT MSV FAIR BRAND INDIA ENGINEERING- OTHER
1,863,499 4,487,627 2,377,648 4,163,723 3,607,643 4,847,746 2,068,171 4,821,923 4,195,576 228,450
3 BRAND INDIA TEA/COFFEE/SPICES EVENT FOODEX EVENT BIOFACH EVENT SIAL EVENT SUMMER FANCY EVENT ANUGA EVENT FIHAV EVENT GULFOOD BRAND INDIA TEA/COFFEE/SPICES-OTHERS
2,574,150 5,516,552 1,570,237 4,548,076 357,596
3,435 395,637 6,222,726 1,304,750
14,566,611
164,568
8,091,117
6,933,634
3,724,072 -
3,724,072
25,684,093
-
-
4 TEXTILE/SERVICES/GI EVENT IMTEC EVENT HEIMTEXTIL EVENT INDIAN TREND FAIR EVENT TEXTILE INDIA
1,464,194 5,450,681 18,759
5 LEATHER EVENT APLF FASHION ACCESS FAIR EVENT EXPO RIVA SCHUH EVENT FANNY SHOW EVENT INDIA LEATHER SHOW EVENT INT'L BSM-LEATHER SHOW, CHILE EVENT INTERNATIONAL SOURCING SHOW EVENT INTL.SHOE & LEATHER EXHIBITION EVENT INTN'L BSM LEATHER SHOW, PERU EVENT MAGIC SHOW EVENT MOSS SHOES
1,726,335 6,612,500 1,975,770 1,696,350 3,032,271 1,009,981 2,430,395 4,425,512 2,498,820 276,159
Total ( ₹ )
70
129,313,715
Total ( ₹ ) 97,164,741
71
ACCOUNTS & ADMINISTRATION
ACCOUNTS & ADMINISTRATION
INDIA BRAND EQUITY FOUNDATION 20TH FLOOR JAWAHAR VYAPAR BHAWAN TOLSTOY MARG, JANPATH NEW DELHI-110001, INDIA SCHEDULE "D" forming Part of Accounts
CURRENT ASSETS, LOANS AND ADVANCES (UNSECURED, SCHEDULE CONSIDERED GOOD UNLESS OTHERWISE STATED)
AS AT MARCH 31, 2018 (₹)
AS AT MARCH 31, 2017 (₹)
BANK BALANCES & CASH IN HAND: BALANCES WITH BANKS CENTRAL BANK OF INDIA HDFC BANK A/C IN FIXED DEPOSITS (IN FDRS & BONDS) SHORT TERM FIXED DEPOSIT WITH CENTRAL BANK OF INDIA CASH IN HAND
412,201 63,122 2,008,077,862 90,730,523 4,850 48,172,190 7,272,156
2,099,288,558
22,343,486 58,336 2,008,077,914 47,329,513 17,349
2,077,826,599
55,444,346
32,728,014 7,272,156
40,000,170
ACCRUED INTEREST: FIXED DEPOSITS M/S VISHUDHA RASAYNEE PRIVATE LTD.
D-1
LOAN & ADVANCES: M/S VISHUDHA RASAYNEE PRIVATE LTD.
42,500,000
D-1
42,500,000
ACCOUNT RECEIVABLE: A) REFUNDABLE SECURITYDEPOSITS WITH THE STATE TRADING CORPORATION
4,315,675 -
ARKADIN CONFERINDIA (P) LTD ( FOR TELECONFERENCING) AMALGAMATED BEAN COFFEE TRADING COMPANY LTD( FOR COFFEE VENDING MACHINE) THE PRESS TRUST OF INDIA LTD B) RECOVERABLE MEA TDS RECOVERABLE EXCESS TDS RECOVERABLE MAC FOREX & HOLIDAYS PVT.LTD. ONLINE CAMPAIGN OF PLANTATION- COFFEE BOARD ONLINE CAMPAIGN OF PLANTATION- SPICE BOARD ONLINE CAMPAIGN OF PLANTATION- TEA BOARD SHRUTI HANDA
25,000 220,000
J
3,424,726 24,444,158 194,893
658,017
E&MDA (AS FINAL INSTALLMENT OF GRANT IN AID FOR "EVENT MSV FAIR BRNO" )
717,553
AT "EVENT ANUGA")
50,858,230
-
Total ( ₹ )
2,253,094,103
72,934,328
495,639
442,294
I
4,345,675
-
1,750,000
MINISTRY OF FOOD PROCESSING INDSUTRIES (ON A/C OF COMMON BRANDING
-
3,424,726 58,108,647 194,893 119,635 1,668,972 4,310,634 5,091,821 15,000
-
YEAR ACHEIVEMENT BOOK)
72
25,000
4,560,675
8,813,129 163,395 10,683,257 9,103
DEPARTMENT OF COMMERCE (ON A/C OF DESIGNING & PRINTING ETC. OF THREE
C) DEFFERED EXPENDITURE PREPAID EXPENSES
4,315,675 5,000
Total ( ₹ )
2,238,102,411
73
ACCOUNTS & ADMINISTRATION
ACCOUNTS & ADMINISTRATION
INDIA BRAND EQUITY FOUNDATION 20TH FLOOR JAWAHAR VYAPAR BHAWAN TOLSTOY MARG, JANPATH NEW DELHI-110001, INDIA
INDIA BRAND EQUITY FOUNDATION 20TH FLOOR JAWAHAR VYAPAR BHAWAN TOLSTOY MARG, JANPATH NEW DELHI-110001, INDIA
Schedule "F" forming Part of Accounts
SCHDULE " E" forming Part of Accounts
CURRENT LIABILITIES & PROVISIONS
AS AT MARCH 31, 2018 (₹)
AS AT MARCH 31, 2017 (₹)
LIABILITIES FOR EXPENSES
22,917,914
18,174,092
22,917,914
18,174,092
Total ( ₹ )
PARTICULARS INTEREST ON REGULAR FIXED DEPOSITS INTEREST ON SHORT TERM CENTRAL BANK FDs INTEREST ON INCOME TAX REFUND INTEREST ON SAVINGS BANK ACCOUNT CENTRAL BANK OF INDIA A/C- 1007646472 HDFC BANK A/C- 04851110000060
AS AT MARCH 31, 2018 (₹) 160,161,308 3,891,661 4,371,664
1,821,869 4,663
Total ( ₹ )
74
AS AT MARCH 31, 2017 (₹)
168,424,633
167,423,204 3,513,721 -
170,936,925
1,826,532
654,175 2,252
656,427
170,251,165
Total ( ₹ )
171,593,352
75
ACCOUNTS & ADMINISTRATION
ACCOUNTS & ADMINISTRATION
INDIA BRAND EQUITY FOUNDATION 20TH FLOOR JAWAHAR VYAPAR BHAWAN TOLSTOY MARG, JANPATH NEW DELHI-110001, INDIA
INDIA BRAND EQUITY FOUNDATION 20TH FLOOR JAWAHAR VYAPAR BHAWAN TOLSTOY MARG, JANPATH NEW DELHI-110001, INDIA
Schedule "H" forming Part of Accounts
Schedule "G" forming Part of Accounts
MISCELLANEOUS RECEIPTS
AS AT MARCH 31, 2018 (₹)
AS AT MARCH 31, 2017 (₹)
MISC INCOME
1,890
26,161
1,890
26,161
Total ( ₹ )
ADMINISTRATIVE EXPENSES RENT OF OFFICE RENT OF VENDING MACHINE CHARGES GENERAL/MISCELLANEOUS EXP CONVEYANCE/ CAR HIRE CHARGES INTERNET EXPENSES MEETING EXPENSES NEWSPAPER / PERIODICALS/REFERENCE BOOKS PRINTING & STATIONERY PROFESSIONAL AND CONSULTANCY FEE AUDIT FEE OFFICE MAINTENANCE EXPENSES SECRETARIAL EXPENSES COMMUNICATION EXPENSES GENEARL TRAVEL EXPENSES POSTAGE & COURIER ADJUSTMENT IN RESPECT OF PREVIOUS YEAR ELECTRICITY EXPENSES WATER CHARGES TRAINING & TEAM BUILDING
Total ( ₹ )
76
AS AT MARCH 31, 2018 (₹)
AS AT MARCH 31, 2017 (₹)
12,964,549 42,210 206,349 496,970 503,966 22,789 14,665 489,024 226,497 60,500 1,516,752 12,870,068 168,299 46,583 18,007 362,118 72,330 36,943
12,062,538 37,950 88,565 825,318 485,649 172,154 10,606 224,902 411,314 57,500 1,607,692 10,799,347 223,571 29,075 7,247 443,417 403,301 87,963 -
30,118,617
27,978,109
77
ACCOUNTS & ADMINISTRATION
ACCOUNTS & ADMINISTRATION
INDIA BRAND EQUITY FOUNDATION 20TH FLOOR JAWAHAR VYAPAR BHAWAN TOLSTOY MARG, JANPATH NEW DELHI-110001, INDIA Schedule "I" forming Part of Accounts
DETAIL OF PREPAID EXPENDITURES AS AT MARCH 31, 2018 NAME OF PARTY
NATURE OF EXPENSE
MEDIA AGILITY INDIA (P) LTD. BUSINESS STANDARD HT DIGITAL STREAMS LTD PERFECT PEST CONTROL SERVICE
LICENCE FEE FOR GOOGLE APP CONTENT LICENCE FEE SUBSCRIPTION OF BUSNESS NEWS PEST CONTROL SERVICE
Total ( ₹ )
78
AS AT MARCH AS AT MARCH 31, 31, 2018 2017 (₹) (₹) 33,169 405,625 3,500
32,326 395,313 65,000 3,000
442,294
495,639
79
ACCOUNTS & ADMINISTRATION
80