Introductions

INTRODUCTION

A product has to be packaged nicely to attract customers. It is essential in catching the attention and leaving a lasting impression. In fact, packaging design helps build a solid foundation of loyal customers. But it has evolved from being simple to functional and artistic.

Today’s packaging design goes beyond 3Cs— containing, caring and conserving. It also includes the purposes of communication and promotion. Packaging also offers several intuitive cues designed to trigger consumer perception and behavior.

Although these purposes are considered customary today, it took over 150 years for packaging design to evolve. Growing competition among brands and continuous technological breakthroughs have disrupted the evolution of packaging design since the 1860s. There is no doubt that this evolution revolved around cultural trends and consumer behavior during the early ages.

Packaging has begun with natural materials such as leaves. It is estimated that glass and wood packaging are being used for around 5000 years. In 1823 Englishman Peter Durand obtained the patent for the first metal packaging made from sheet metal “canister”.