Medicines in blister packs

In 1957, when Enovid was introduced to treat menstrual disorders and infertility, the idea of medicine pills was born. In 1960, the same pills were rebranded and repackaged in blister packs as oral contraceptive pills. The unique blister pack was conceived initially as an aid to patient compliance. The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. The advanced Enovid-E Compack packaging from 1976, had 20 pills in a blister pack with days of the week written around the rim of a plastic case as a ‘memory-aid’ to assist women in tracking their daily pill regimen. Continuing the trend, pharmaceutical companies developed unique packaging designs for other pills in order to distinguish their product from those of their competitors and build brand loyalty.