Current Moods And Trends In Packaging Design

CURRENT MOODS AND TRENDS IN PACKKAGING DESIGN

The packaging industry is now focused on creating more modern, easy-to-carry and reusable packaging options. The perception of customers has changed over the period. They are continuously looking for the products that combine functionality with reusability. Therefore, manufacturers are devising new concepts to stay relevant. In last few decades, there have been many vital aspects influencing the packaging design evolution for more modern and fresher options.

Aspects that reflect current moods and trends.

• Environmentally Aware Customers :- At present, people are far more cautious of the need to be eco-friendly than ever. The appearance of a new breed of environmentally conscious consumer has accelerated the demand for reducing ecological footprints. Now, consumers are hunting for goods that are more sustainable and promote product well likewise usage of logo in design. The packaging industry has accepted this trend. It’s leveraging technological design innovations to produce eco-friendly products that can be recycled easily.

Buxton, the bottled water brand has decided to use technological innovations to manufacture updated, ergonomic bottles that will cut down the use of plastic by 25.

Volvic, yet another bottled water brand, focused on making bottles from 20% sugarcane waste materials. This will turn its bottles into 100% recyclable Polyethylene Terephthalate (PET) bottles, thereby hugely dropping their carbon footprints.

UK-based brand, Snack is taking things further by delivering a powerful statement, ‘fighting waste with delicious snacks.’ Their packaging is 100% compostable that too with no special conditions. It means consumers can decompose the packaging easily in their homes.

Such packaging innovations show how the industry has transformed to meet customers’ expectations for environmentally friendly packaging solutions. Even there are brands that highlight their environment-friendly initiative in their web page design. This is done to spread awareness among customers that they are concerned about the environment too. 17

A more affordable packaging solution is essential, not only for businesses but for consumers too.Manufacturers look forward to source products that decrease manufacturing as well as transport costs. But they don’t want to compromise on quality, brand identity, convenience, and reliability that are highly important for customers, along with affordability.

Industries worked hard in reducing packaging production cost, and the shipping cost has moved from glass to plastic packaging. Take an example of Coca-Cola bottle. It has evolved from its iconic glass bottles to a plastic bottles. This packaging is much cheaper and can be produced in a large quantity and also easier to transport as the plastic material is lighter than glass. It doesn’t break easily, it’s convenient for customers to carry anywhere. Not only soft drinks, but the milk industry has followed the same footprints. They have also shifted from glass packaging to plastic/hard paper packaging.