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PRINT ONLINE EMAIL Leisure Group Travel Magazine LeisureGroupTravel.com Group Travel Directory InSite E-newsletter Tour Itineraries
www.PTMGroups.com
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Turn Your Sales Department into a Group Booking Machine
elebrating two decades of helping readers plan unforgettable group trips and advertisers grow their group business.
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CONTENT + CONNECTION = RESULTS Here’s our formula. We create well-written, timely destination articles and special features in Leisure Group Travel magazine and LeisureGroupTravel.com. We distribute our content to the widest network of group travel buyers on the planet - 20,000 in print and 16,000 online. Inspired to develop new trips, readers connect directly with our advertisers, thus closing the loop. Along the way we track leads for advertisers via Insta-Track, our proprietary lead-generation system.
AVAILABLE FOR DIGITAL DOWNLOADING 24/7/365
CIRCULATION: 20,000 GROUP TRAVEL BUYERS
Here’s the reality. You need more than 7 minutes to make a lasting impression in the group market. Once-a-year trade shows and a membership next to 3,000 of your closest competitors doesn’t cut it. Here’s your opportunity. Take a close look at Leisure Group Travel’s diverse editorial calendar. We cover key destinations, industry issues and opportunity in markets that you won’t find elsewhere. Start transforming your sales department into a group booking machine today by contacting your regional business development manager.
“ “ “ ““ I benefit from your magazine. Lots of interesting information Marlene Patterson, TLK Tours, Inc., Washington, D.C.
Love your magazine! Angie Sowa, Palm Harbor, FL
Excellent information - very well presented in the magazine Jane Traeder, St. John’s Senior Citizens, Muskego, WI
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www.PTMGroups.com • 630-794-0696
2014-2015 Editorial Calendar FEBRUARY
APRIL
JUNE
FOCUS Bank Travel SPECIAL INTEREST Outlet & Specialty Shopping TOP LIST Casinos U.S. COVERAGE Oklahoma, Texas, New Mexico, Missouri, Hawaii, Virginia, Connecticut, Delaware, South Carolina INTL. COVERAGE Caribbean, Mexico
FOCUS Family Travel SPECIAL INTEREST Glorious Gardens TOP LISTS Theaters/Shows U.S. COVERAGE California, Wyoming, Minnesota, Michigan, Kansas, New York, Pennsylvania, Travel South States INTL. COVERAGE Central America, South America
FOCUS Annual Itinerary Planning Guide SPECIAL INTEREST Active & Adventure Travel TOP LISTS Scenic Rail, Sightseeing Cruises U.S. COVERAGE Alaska, Montana, Utah, North Dakota, Iowa, Washington D.C., Florida, West Virginia, North Carolina INTL. COVERAGE South Pacific, Canada
AUGUST
OCTOBER
DECEMBER
FOCUS Educational Travel SPECIAL INTEREST Food & Spirits TOP LISTS Theme Restaurants, Museums U.S. COVERAGE Oregon, Colorado, Washington, Ohio, Wisconsin, Rhode Island, New Jersey, Kentucky INTL. COVERAGE Asia, Eastern Europe
FOCUS Religious Travel SPECIAL INTEREST Fine Arts & Artisans TOP LIST Hotels & Resorts U.S. COVERAGE Nevada, Indiana, Massachusetts, Vermont, New Hampshire, Maine, Mississippi, Louisiana, Alabama INTL. COVERAGE Western Europe, Africa
FOCUS Industry Forecast, Student & Youth Travel SPECIAL INTEREST Ethnic Heritage TOP LISTS Aquariums, Historic Attractions U.S. COVERAGE Arizona, Idaho, Illinois, South Dakota, Nebraska, Maryland, Georgia, Arkansas, Tennessee INTL. COVERAGE Europe and Asia River Cruising
LEISURE GROUP TRAVEL ADVERTISING RATES 2014 – 2015 6x
3x
1x
6x
3x
1x
SPREAD
$7,245
$7,845
$8,445
SPREAD
$6,795
$7,495
$8,125
FULL PAGE
$3,995
$4,325
$4,675
FULL PAGE
$3,555
$3,895
$4,225
2/3
$3,375
$3,625
$3,895
2/3
$2,905
$3,175
$3,445
1/2
$2,825
$3,055
$3,225
1/2
$2,385
$2,595
$2,825
1/3
$2,175
$2,325
$2,495
1/3
$1,805
$1,955
$2,115
1/4
$1,725
$1,825
$1,875
1/4
$1,425
$1,565
$1,675
1/6
$875
$925
$995
1/6
$775
$825
$895
4 Color
2 Color
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Innovative Online Publishing
ith over 17,000 pages of search engine optimized content, LeisureGroupTravel.com dwarfs our competitors by a 3-1 margin. Bigger site equals better resource for viewers, better search engine rankings and better results for advertisers. Don’t you want better?
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MORE READERS TURN TO LGT.COM FOR GROUP TRAVEL INSPIRATION THAN ANY OTHER INDUSTRY SOURCE.
THE INDUSTRY’S WEEKLY E-NEWSLETTER ach Friday morning, 10,000 subscribers receive their weekly InSite on Leisure Group Travel e-newsletter. Culled from articles that appear on LeisureGroupTravel.com and the print magazine, along with breaking industry news and commentary, InSite delivers fresh inspiration and timely information.
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ONLINE SITE INSPECTIONS - $995 ntice groups to visit with a professionally-written content feature showcasing your destination/ company and communicate your brand’s position or special group offers. Includes up to 1,000 words of descriptive SEO content (we can write it for you!), photo & video gallery, complete company info and trackable links. Site InSpections appear within one edition of the InSite e-newsletter, on the home page of LeisureGroupTravel.com for 30-days, and in our article archives indefinitely.
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CUSTOMIZED SOLUTIONS e work with a variety of clients who turn to us to make a big splash for a product or shortterm promotion. Look to us for help in creating a customized and measurable online program designed to reach leisure groups via web and email.
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THE PERFECT EMAIL PROMOTIONAL VEHICLE TO DRIVE READERS TO YOUR CAMPAIGN ELEMENTS.
BANNER UP trategically placed oversized banners get your brand in front of hard-to-find buyers during their online search sessions. Featured on both the website and e-newsletter to ensure maximum exposure and results!
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HEADER BANNERS: 728-90 pixels
• 3 months: $3,590 • 6 months: $6,590 • 12 months: $11,590 SIDEBAR BANNERS: 160-600 pixels
• 3 months: $1,990 • 6 months: $3,590 • 12 months: 6,390
www.PTMGroups.com • 630-794-0696
Powerful Directory Resource he USA’s group-friendly directory! Annual membership in Group Travel Directory is an effective, affordable way to reach both the domestic and growing international inbound group travel market. One buy = two markets!
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IN PRINT EACH NOVEMBER Group Travel Directory is circulated to 25,000 U.S. Tour & Receptive Operators, Bus Companies, Travel Agents, Bank Travel Clubs, Churches and Niche Travel Groups. Bonus distribution at a dozen group travel trade shows including ABA, NTA, USTOA, Heritage Clubs, RSA, IPW and Travel South. e in the mix when planners are researching your state with ad sizes ranging from an affordable one-sixth page to dominant two-page spread. DMO’s enjoy a matching “destination showcase” editorial with a half-page or larger placement. Plus, all print advertisers receive a customized annual Showcase Web Page on GroupTravelDirectory.com. ($395 value)
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ANNUAL PRINT RATES (4-COLOR)
• 2-page Spread: $8,445 • Full-page: $4,675 • Half-page: $3,225 • One-third page: $1,875 • One-sixth page: $995
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Great travel resource Cynthia Graf, Ultra Tours, Inc., Iloa, WI
Very helpful – I value the information Rocan Shanks, Grand Times Tour & Travel, Bertram, TX
CONCISE YET COMPREHENSIVE, GTD.COM DELIVERS YOUR BRAND EFFECTIVELY AND CLEANLY.
ONLINE ALL THE TIME he #1 search site in the industry with over 8,000 companies! GroupTravelDirectory.com helps buyers find group-friendly suppliers by state, category or keyword using our proprietary search technology. Promote your company for just $395 with a Showcase Web Page that includes: Your logo, contact information, 300word description, photo gallery, video, optimized for search engines (SEO) plus Facebook and Twitter integration and tracking reports.
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ANNUAL ONLINE RATES
• Premier Plus Listing: $195 • Showcase Web Page: $395 • Homepage Header Banner: $5,095 • Homepage Sidebar Banner: $3,075 • Category Page Header Banner: $3,075 • Category Page Sidebar Banner: $995 5
The Storefront for Your Itineraries he simple yet effective premise of Tour Itineraries is that we provide one convenient location for all different types of itineraries. We publish them in a format likely to be found equally well on Google, the coffee table, iPad or a pc desktop. Ultimately, it’s a travel planning tool that combines the traffic-generating power of hundreds of itineraries, the resiliency of print and the cohesiveness of digital publishing.
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IN PRINT EACH JUNE eisure Group Travel’s Itinerary Planning Guide features full-page itineraries from worldwide travel destinations. Your print itinerary includes 5 trip highlights, a day-by-day schedule, brand logo, photo and contact info.
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NEW – NICHE ITINERARY GUIDES! arness the immense power of online publishing by promoting your best Religious, Student, Culinary, Arts, Adventure and Girlfriend Getaway itineraries in new digital page flip itinerary guides.
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nline, our cutting-edge website design means your itineraries will look great across devices while Integrated Insta-Track lead-generation software means you’ll have a direct measure of ROI. Site features include comprehensive trip mapping, vibrant photo galleries and detailed daily schedules. Search by location, or special interest to narrow in on those itineraries best suited for your group!
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NO OTHER INDUSTRY RESOURCE PROVIDES GROUP-ORIENTED ITINERARIES TO INSPIRE READERS AND DRIVE GROUPS TO YOUR DESTINATION.
RATES & PACKAGES PRINT AND ONLINE: $2,295 Includes a full-page itinerary in Leisure Group Travel’s Itinerary Planning Guide plus three itineraries featured on TourItineraries.com and in our niche digital guides.
DIGITAL PACKAGE: $1,295 Includes three itineraries on TourItineraries.com and inclusion in our niche digital guides.
GET HELP CREATING ITINERARIES Our team of tour planners and writers will consult with you to create spectacular itineraries. Contact us for details.
GET SOCIAL e embed social media into every client’s campaign. Our advertisers are featured on Facebook while their directory Showcase Web Pages include complete Twitter and Facebook integration. We also encourage sharing of all our content by embedding share features into all InSite e-newsletters and website articles.
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Great ideas and info on destinations
Doris Zimmerman, Fond du Lac, WI
A valuable tool/guide of tours around the country Francis Molinaro, Kingston, NY
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Advertising Specs CHOOSE YOUR AD SIZE FULL PAGE non bleed 7.5 x 10
2/3 PAGE 4.75 x 10
HALF PAGE HORIZONTAL 7.5 x 5
full bleed 8.625 x 11.125
HALF ISLAND 4.75 x 7.5
1/3 PAGE 4.75 x 5
FULL SPREAD
1/3 PAGE 2.375 x 10
1/6 PAGE 1/6 PAGE 2.375 x 4.75 x 2.375 4.875
1/4 PAGE 3.625 x 4.75
Deadlines Leisure Group Travel Insertions: Two months prior to publication date on the 15th of month. Ad Materials: Two months prior to publication date on the 22nd of month. Group Travel Directory Insertions: 9/15 Ad Materials: 9/22
MATERIALS DELIVERY E-mail: Files under 10MB may be emailed to: Adtraffic@ptmgroups.com PUBLICATION TRIM SIZE (Inches & Decimal Equivalent) 83⁄8 x 107⁄8 or 8.375 x 10.875 FULL PAGE 71⁄2 x 10 non bleed or 7.5 x 10 8 5⁄8 x 111⁄8 w/bleed or 8.625 x 11.125 FULL SPREAD 16 3⁄4 x 10 7⁄8 trim size or 16.75 x 10.875 17 x 111⁄8 w/bleed or 17 x 11.125
trim size 16.75 x 10.875 full bleed 17 x 11.125
2/3 PAGE 43⁄4 x 10 or 4.75 x 10 1/2 PAGE Horizontal - 71⁄2 x 5 or 7.5 x 5 Island - 43⁄4 x 71⁄2 or 4.75 x 7.5 1/3 PAGE Vertical - 23⁄8 x 10 or 2.375 x 10 Square - 43⁄4 x 5 or 4.75 x 5 1/4 PAGE 35⁄8 x 43⁄4 or 3.625 x 4.75 1/6 PAGE Vertical - 23⁄8 x 47⁄8 or 2.375 x 4.875 Horizontal - 43⁄4 x 23⁄8 or 4.75 x 2.375
Online Ad Sizes & Specs GENERAL • All materials are due 14 days prior to initiation of campaign • Only use images to which you hold the copyright • Only use text content that you have created DIRECTORY SHOWCASE WEB PAGE • 300 words of copy • Maximum of 3 images • Maximum file size of 1MB each • Minimum dimensions of 400x300 pixels • Embed code or link to video • Desired contact information, email + website link
BANNERS • Minimum resolution of 72 pixels per inch • Maximum file size of 50kb • Non-transparent background • If animated, max loop time of 8 seconds with 2-second pause between loops • Acceptable formats: GIF, JPEG, FLASH (Flash files must have link built into file) • Destination URL required • Header banners: 728x90 pixels • Side banners: 160x600 pixels
MATERIALS DELIVERY E-mail: onlineads@ptmgroups.com SITE INSPECTION • 1000 words of copy • Maximum of 7 images + logo • Maximum file size of 1MB each • Dimension of 1000x400 pixels • Captions and credits for photos if needed • Embed code or link to video • Desired contact information, email + website link
Clients can submit ads directly via our client resource center: http://resourcecenter.ptmgroups.com/ptm-clients/
630-794-0696 • advertising@ptmgroups.com www.PTMGroups.com
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Expect More Groups.
Premier Tourism Marketing 621 Plainfield Rd., Suite 406 Willowbrook, IL 60527 630.794.0696 www.PTMGroups.com
PRESORTED STANDARD U.S. POSTAGE PAID PALATINE, IL P & DC PERMIT NO. 7133