SPG
DI G I T A L E D I T I O N POWERED BY:
SportsPlanningGuide.com 2017
GEORGIA GUIDE • p79
TWENTY YEARS LATER: ATLANTA’S PERFECT
10
The standard for building Olympic venues that last
7
SPORTS FOR LIFE IN GEORGIA
A Premier Travel Media publication • www.SportsPlanningGuide.com
COME PLAY
THE GEORGIA WAY
Welcome to a whole state full of your favorite activities. Maybe you’re into playing on pristine beaches, in the scenic mountains or at one of our sporty resorts—all of which are perfect places for showing the kids you’ve still got it.
Georgia Sports Special Feature Inside!
SPORTS
Georgia-Sports.com
SPG
SPORT_1_Layout 1 10/17/16 12:36 AM Page 1
SportsPlanningGuide.com • 2017
Sports Industry Trends for 2017 Winning Sponsorship Strategies Activate and Engage Participants Year-round
99
Site InSpections
Featuring Hundreds of Venues
Spirit of Responsible Sports Positive Impact to Endure a Legacy
SPORT_2-3_Layout 1 10/12/16 3:51 PM Page 2
Facilities
SPORT_2-3_Layout 1 10/12/16 3:51 PM Page 3
S P O RT S C A PI TA LO F TEXA S.C O M
SPORT_4-5_Layout 1 10/18/16 8:20 PM Page 4
SPG SportsPlanningGuide Vol. 8, No. 1, 2017 Edition
FEATURES 8
20 Events Worth Watching
BY BILL STAMPFL
14
Spirit of Responsible Sports
BY NICK POVALITIS
Take a look at our favorites and their footprint on America’s competitive sports scene
The legacy of the 1984 Olympics in Los Angeles
20
7 Winning Strategies to Increase Sponsorship Value & Attractiveness BY RON WEAVER AND NICK WOOD
22
Thinking Outside the Box
BY VANESSA DAY
Distinctive tactics in marketing a championship series
26
The Future is a Pastime
30
Promoting Your Event Through Content Marketing BY LANCE HARRELL
32
US Sports Congress to Meet in Mesa in 2017
BY NICK POVALITIS
A new era of sports is taking flight
The industry’s top decision-makers will gather in the desert
Jonathan Byrd’s Fieldhouse at Grand Park in Hamilton County, Indiana
COLUMNS 6
276
Another Step Forward
BY JUSTIN ROACH
310 10 Sports Industry Trends for 2017 BY JON SCHMIEDER
SITE INSPECTIONS BY REGION Check out the facilities and attractions of sports-friendly destinations eager to help event planners organize their next tournament or meet.
36
WEST
198
MIDWEST
76
SOUTH
294
NORTHEAST
4
Sports Planning Guide
@SportsPlanGuide #SportsPG
SPORT_4-5_Layout 1 10/18/16 8:20 PM Page 5
STATE GUIDES Highlighting what makes the state’s sports tourism scene unique and showcasing top destinations and venues.
79
GEORGIA
84
7 Sports for Life in Georgia
90
Atlanta’s Perfect 10
94
16 Virtual Site InSpections
127
SOUTH CAROLINA
132
South Carolina Sports Tourism Sees a Bright Future
134
A Magnet for Big-Time Sports Events
136
9 Virtual Site InSpections
161
NORTH CAROLINA
164
An Open Invitation
166
North Carolina: Top-Tier Sports Destination
168
6 Virtual Site InSpections
199
MICHIGAN
204
Hospitality Captivates Visitors
206
A State for All Seasons
208
9 Virtual Site InSpections
235
ILLINOIS
240
Chicago: A World-Class Sports Destination
242
Make Your Event Epic in the Land of Lincoln
244
9 Virtual Site InSpections
263
INDIANA
268
Hoosiers, Hoops and Great Sports Traditions
270
Get IN the Game with Sports Indiana
274
8 Virtual Site InSpections
303
MARYLAND
304
Meet TEAM Maryland
ON THE COVER:
University of Maryland lacrosse
SportsPlanningGuide.com
(Photo by Kevin Moore)
Sports Planning Guide
5
SPORT_6_Layout 1 10/12/16 3:59 PM Page 6
SPG SportsPlanningGuide
JUSTIN ROACH
Vol. 8, No. 1, 2017 Edition Editorial & Advertising Office
Another Step Forward
621 Plainfield Road, Suite 406 Willowbrook, IL 60527 P 630.794.0696 • F 630.794.0652 info@ptmgroups.com
Publisher – Jeffrey Gayduk jeff@ptmgroups.com
J
ohn Wooden, the late UCLA basketball coach, once said, “Never try to be better than someone else. Learn from others, and try to be the best you can be. Success is the by-product of that preparation.” Welcome to our most successful edition of Sports Planning Guide (SPG) magazine. At 312 pages, this edition marks another step forward for our largest and most insightful annual guide to-date for sports tourism professionals. SPG is a resource. Within this edition you will find articles focused on best practices from industry leaders, sports tourism trends and the largest, most comprehensive guide of sports-friendly destinations with reviews of over 600 top sports venues. The preparation of SPG is a true team effort. Over the last year, Team SPG has toured facilities at dozens of sports destinations across the United States. We’ve met and spoken with numerous event planners who have helped shape our editorial focus. We’ve spent countless hours creating, tweaking and publishing content, both in this print guide and online at SportsPlanningGuide.com. The process and journey of this preparation is time-consuming, exhausting and incredibly rewarding. Each of the last four years we’ve welcomed double-digit growth in SPG due to support from convention and visitor bureaus, sports commissions
and facility partners throughout the country who are serious about hosting events. Along with our partners, we’re focused on helping you achieve a new level of success for your event while having a positive impact on the host destination. I’d be remiss if I didn’t acknowledge you, our reader, for your continued support. Your feedback has molded our focus and purpose. We’ve taken your feedback seriously and the results have been organic and authentic, with a 385% website traffic increase the last three years and exponential growth to our magazine, newsletter and social media subscriptions and followers. This is another step forward. I hope you enjoy this year ’s edition of SPG magazine and all it has to of fer. At SPG, we strive to continually improve and provide the most useful, engaging and timely content for and about the sports tourism industry . We continue to welcome your feedback. Please feel free to reach out directly to me at 630-7940696 or at Justin@ptmgroups.com. “Make every day your masterpiece.” –John Wooden
Justin S. Roach Director of Sports
Managing Editor – Randy Mink randy@ptmgroups.com
Staff Writer – Miles Dobis miles@ptmgroups.com
Editorial Coordinator – Danielle Golab danielle@ptmgroups.com
Chief Development Officer – Lance Harrell lance@ptmgroups.com
Contributing Writers Dave Bodle Vanessa Day Marty Hobe Courtney Lind Alexandra Mahoney Nick Padiak Nick Povalitis Colin Ritsick Ron Seaver Jon Schmieder Billy Stampfl Nick Wood
Director, Design & Production – Robert Wyszkowski rob@ptmgroups.com
Director of Sports – Justin Roach justin@ptmgroups.com
The publisher accepts unsolicited editorial matter, as well as advertising, but assumes no responsi bility for statements made by advertisers or contributors. Every effort is made to ensure the accuracy of the information published, but the publisher makes no warranty that listings are free of error. The publisher is not responsible for the return of unsolicited photos or manuscripts. Sports Planning Guide (ISSN 2153-4179) is published annually by Premier Travel Media, 621 Plainfield Rd., Suite 406, Willowbrook, IL 60527. Postage paid at Willowbrook, IL and Lebanon Junction, KY. The magazine is distributed free to sports events organizers. Single copies for all others is $9.95
Send Address Change to: Premier Travel Media 621 Plainfield Rd., Suite 406 Willowbrook, IL 60527
A
publication All rights reserved. Materials may not be reproduced in any form without written permission of the publisher .
6
Sports Planning Guide
@SportsPlanGuide #SportsPG
SPORT_7_Layout 1 10/12/16 3:53 PM Page 7
It’s not if you Win or Lose IT’S HOW WHERE YOU PLAY THE GAME
The Palm Beaches is home to some of the nation’s premier sporting facilities and events. Discover a variety of high-quality sports venues, while being swept away by warm breezes and world-renowned accommodations. All this in the tropical paradise called The Palm Beaches. Call now for more information about how to make your event a winner! 561.233.3180
SPORT_8-12_Layout 1 10/13/16 1:31 PM Page 8
20 E ENTS WOR TH WATCHING
SPORTS PLANNING GUIDE PRESENTS ITS TOP PICKS By Billy Stampfl
8
H
undreds of thousands of sports events take place across the United States each year. From Hilo, Hawaii to Hialeah, Florida, players compete, crowds gather and ultimately, victory is declared. SPG has scoured thousands of events across major disciplines of athletic competitions to compile 20 major events worth watching. Some of them were chosen because of their size, like Schwan’s USA Cup Soccer Tournament that hosts 1,178 teams from 19 countries. Others because of their geographical scope, like the 3,000mile (bike) Race Across America or the Spokane Hoopfest that repurposes the downtown into basketball courts. We recognize those that give back to society, like the Rock ‘n’ Roll Marathon Series, which has raised over $310 million for charity, and the Invictus Games, an international Paralympic-style, multi-sport event for wounded or injured armed services members and veterans. Other featured events represent the tradition of their sport, like the Pond Hockey Classics and the Head of the Charles Regatta. All of these striking events are worth watching. Take a look at our favorites and their footprint on America’s competitive sports scene:
SPORT_8-12_Layout 1 10/13/16 1:35 PM Page 9
Invictus Games Orlando, Florida
X FACTOR: HONORING THOSE WHO SERVE he 2016 Invictus Games, held in May at the 220-acre Walt Disney ESPN Wide World of Sports Complex in Orlando, continued a tradition started by Prince Harry in 2015, when the inaugural Games took place in London. The event honors ill and wounded men and women who have served their countries, inspires rehabilitation and recovery, and provides a platform on which military veterans can display their skills in a variety of sports, including wheelchair basketball, indoor rowing and archery. In 2016 nearly 500 athletes from 14 nations competed for gold medals. The energy surrounding the Wide World of Sports facilities, which boasts Champion Stadium, Hess Sports Fields and 70,000-square-foot HP Field House, was electric. The competitions were broadcast on ESPN2. The 2017 Invictus Games will be in Toronto.
T
Spokane Hoopfest
Scott Clarke ESPN Images
Spokane, Washington
X FACTOR: NONTRADITIONAL EVENT SPACE his three-on-three basketball tournament is the largest of its kind in the world—the event attracts over 7,000 teams annually . While the population of Spokane, a medium-sized city in eastern W ashington, is only 208,000, more than 250,000 fans go to Hoopfest each y ear to watch basketball games, listen to live music and enjoy delicious cuisine. Eight sections make up the competition, includingSpecial Olympics and wheelchair divisions. Tournaments are double elimination and consist of 16 teams. Attracting visitors from as far as Hawaii and Georgia, the competition spans more than 450 courts in 40-some downtown blocks.
T
Damian Butler
Sports Planning Guide
9
SPORT_8-12_Layout 1 10/13/16 1:27 PM Page 10
Taylor Vincek
Vic Armijo RAAM Media
Omaha Slumpbuster Omaha, Nebraska
Race Across America Multiple locations
X FACTOR: PIGGYBACKING THE COLLEGE WORLD SERIES he annual Slumpbuster tournament, presented by Triple Crown Sports, runs in conjunction with the College W orld Series every June in the ultimate baseball town: Omaha, Nebraska. Started in 2003 for age levels 9U through 18U, the event now attracts 575 teams from 37 states and is widely considered one of the finest tournaments in the country. Triple Crown schedules roughly 1,500 games to be played at 19 baseball complexes in eight different cities, making for quite the spectacle. The entire event spans four sessions, each five days long, providing the perfect opportunity for players, coaches and their families to experience Omaha and the College World Series. The city provides an abundance of attractions, including the Henry Doorly Zoo. But what most kids want to see is their favorite college baseball teams competing for a national title. Fortunately , Triple Crown provides each team with 20 tickets to a College World Series game.
X FACTOR: GOING COAST TO COAST tarted in 1982, Race Across America is an ultra-marathon bike race that runs from Oceanside, California, to Annapolis, Maryland. The distance is roughly 3,000 miles, or 30% longer than the Tour de France, and spans 12 states. The race regularly hosts cyclists from 35 countries worldwide and lasts just over a week. Racers can compete for any charity of their choice—over the past five years, the event has raised an average of $2 million per year for a variety of charitable foundations. The race is fun and certainly for a good cause, but the event as a whole is far from easy. Leaders can expect to sleep only one-and-a-half hours per day; plus, the race has no stages. It simply runs from start to finish without breaks for the entire duration, until a winner is crowned and everyone finishes. Grueling but worthwhile, Race Across America is the nation’ s premier cycling spectacle.
T
S
Rock ‘n’ Roll Marathon Series Multiple Locations
X FACTOR: GIVING BACK ince its conception in 1998, the Rock ‘n’ Roll Marathon Series has raised $310 million for charity, becoming the most popular event of its kind in the United States. Marathons grow more and more common every year, with swaths of athletes flocking to the nearest big city almost every weekend of the year. Yet the Rock ‘n’ Roll Series is unique—at a variety of cities across America, this organization hosts the 26.2-mile race, in addition to a world-class Health and Fitness Expo and concerts at the finish line. Past performers in towns like Chicago, Dallas and San Francisco have included Pitbull, the Goo Goo Dolls, Flo Rida, Train and Lady Antebellum.
Savannah Sports Council
S
10
@SportsPlanGuide #SportsPG
SPORT_8-12_Layout 1 10/13/16 1:57 PM Page 11
Photo courtesy of Schwans USA CUP
Gerardo Mora (Pop Warner)
Schwan’s USA CUP
Pop Warner Super Bowl
X FACTOR: GLOBAL PARTICIPATION his tournament is sometimes referred to as the best soccer tournament in the Western Hemisphere, and for good reason. Schwan’s USA CUP takes place in Blaine, Minnesota, just 25 miles from Minneapolis, every July, welcoming thousands of teams from 19 countries and 19 states. The 2016 event, Schwan’s 32nd edition of the competition, was the largest ever , with 1,178 teams, an increase of 25% over the 2015 tourney. It was held on the 54 soccer fields at the National Sports Center , the world’s largest amateur sports and meeting facility. Schwan’s USA CUP attracts the best young male and female soccer players annually from around the globe, but the diversity this event of fers doesn’t stop with the competitors—in 2016 referees hailed from 12 countries and 15 states.
X FACTOR: EVERY KID’S SPORTS VACATION DREAM he largest amateur American football tournament is held annually at the ESPN Wide World of Sports Complex, where dazzling facilities and otherworldly amenities make for one of the most prolific sporting experiences imaginable. The six-day event occurs in early December, the culmination of the Pop Warner football season. Some of the nation’s best teams participate in a total of 68 games, including the Division 1 Midget National Championship Game, which is broadcast on ESPN and ESPN2. In addition to thrilling football games, the Pop Warner National Cheer and Dance Competitions are held at the 70,000-square-foot HP Field House. Athletes, coaches and their families won’t want to miss this event, as they will be given the chance to enjoy top-notch competition and Walt Disney World Resort. It’s a perfect sports vacation destination.
Blaine, Minnesota
Orlando, Florida
T
T
Head of the Charles Regatta Boston, Massachusetts
X FACTOR: THE TRADITION ince 1965, the Head of the Charles Regatta has welcomed some of the finest crew teams in the world to the banks of the Charles River every October . The two-day rowing competition attracts over 11,000 athletes annually and brings in hundreds of thousands of spectators. Luckily, a staff of 1,500 dedicated volunteers helps to plan and coordinate the festivities. The race starts in Boston and ends in Cambridge, with over 1,900 boats sailing in 61 events in what has become the largest two-day regatta on the planet. The course is three miles long and known for its challenging nature, as many teams have trouble completing the race without penalty or incident. The Head of the Charles Regatta has raised over $650,000 for Cambridge Community Foundation and Community Rowing in the past 18 years. SportsPlanningGuide.com
Mason D. Cox
S
11
SPORT_8-12_Layout 1 10/13/16 2:08 PM Page 12
Photo courtesy of Pond Hockey
Pond Hockey Classic Multiple locations
X FACTOR: AN INSTANT CLASSIC he Pond Hockey Classic began as an innovative idea from recent college graduate Scott Crowder in the fall of 2009 and has since grown into one of the premier outdoor hockey events in the country. The first tournament took place in January 2010 in New England, where 77 teams competed and Crowder witnessed the kind of popularity and enthusiasm for his idea that he never would have dreamed of. With such widespread acceptance, the Pond Hockey Classic spread to other locations like Vermont, Montana and New York. The 2011 New England event doubled in size, with 152 teams signed up. Crowder and his team of administrators have had the chance to work with sponsors like Bauer Hockey, Muscle Milk and USA Hockey to create a constantly improving event that never disappoints.
T
AAU Girls’ Junior National Volleyball Championships Orlando, Florida
X FACTOR: STAGGERING NUMBERS he 2016 Girls’ National Volleyball Championships took place in June at the ESPN Wide World of Sports complex and Orange County Convention Center. Designated by the Guinness Book of World Records as the planet’s largest volleyball event, this AAU end-of-the-year tourney was broadcast on ESPN3 and provided a valuable showcase for players looking to receive college recognition and even scholarships. The numbers are staggering: 27,000 athletes, 40,000 spectators (including more than 400 college coaches), 177 courts and an economic impact of $52 million on the community. No serious volleyball player would rationally turn down a chance to play in the AAU Junior National Championships.
T
Photo courtesy of AAU Volleyball
20 Events Worth Watching continues online with these next 10 events: The Patriot Cup Invitational • Owasso, Oklahoma The Governor’s Challenge • Wicomico County, Maryland BMX Race for Life Series 2017 State Games of America • Grand Rapids, Michigan 2016 US OPEN Pickleball Championships • Naples, Florida 2016 National Archery in the Schools Program • Louisville, Kentucky 48th Annual Hawaiian Invitational Water Polo Tournament • Honolulu, Hawaii 2017 National Senior Games • Birmingham, Alabama The Hartford Ski Spectacular • Breckenridge, Colorado 2016 Sam McQuade Sr. Softball Tournament • Bismarck, North Dakota
Visit SportsPlanningGuide.com/20EventsWorthWatching to read the entire story. 12
@SportsPlanGuide #SportsPG
SPORT_13_Layout 1 10/13/16 2:16 PM Page 13
SPORT_14-19_Layout 1 10/13/16 3:04 PM Page 14
SPIRIT OF
RESPONSIBLE SPORTS A LEGACY OF THE 1984 O LYMPIC G AMES , LA84 F OUNDATION REMAINS AN INDUSTRY MODEL FOR THE POSITIVE IMPACT OF SPORTS . R OOTED IN AMATEUR ATHLETICS , THE ELEVATION OF RESPONSIBLE SPORTS RINGS THROUGH THE
PACIFIC N ORTHWEST, THE PROFESSIONAL RANKS OF N EW Y ORK C ITY, THE G LOBAL C ANDIDATURE P ROCESS OF THE 2024 O LYMPICS AND BEYOND . NATURAL BEAUTY OF THE
By Nick Povalitis 14
Sports Planning Guide
@SportsPlanGuide #SportsPG
SPORT_14-19_Layout 1 10/13/16 3:40 PM Page 15
O
SportsPlanningGuide.com
The LA84 Foundation supports youth sports in eight Los Angeles-area counties.
Photos by LA84
n September 13, 2017, the 130th International Olympic Committee (IOC) Session will convene in Lima, Peru, where the IOC will announce the host of the 2024 Summer Olympic Games. It’s also where the winning city will assume a global leadership role in advancing the practice of responsible sports. “Society today demands more from sports organizations and sports events,” says IOC president Thomas Bach of social responsibility’s significance throughout the Candidature Process 2024. “We need to respond by embracing sustainability and delivering positive, long-term legacies for the local population.” Budapest and Paris may be geographically an ocean apart from Los Angeles, but each 2024 finalist is keenly intertwined through social responsibility of sports (SRS). And for Team USA, that’s an Olympic calling Los Angeles knows well. “Los Angeles was the only city to submit a formal bid to host the 1984 Olympic Games,” says Renata Simril, president & chief executive officer at the LA84 Foundation. “Early on, the Los Angeles bid committee and the U.S. Olympic Committee came together and decided if they had any surplus after the Games, they would use it for a lasting program.” After hosting a vastly profitable Games, Los Angeles essentially re-wrote the playbook for a sustainable and scalable legacy program model—a prototype that present day sports organizations like the Council for Responsible Sport, the Eugene, Cascades & Coast Sports Commission, and the National Association of Sports Commissions (NASC) continue to learn from. This Los Angeles lesson traces back to the 1976 Montreal Games, which left the host city with well over $1 billion in debt that took 30 years to pay off. The stigma that resonated left the IOC with only Los Angeles and New York as frontrunners to host the 1984 Games, and the United States Olympic Committee (USOC) banked on Los Angeles over NYC. Under the stewardship of Peter Ueberroth, president of LA’s 1984 organizing committee, the City of Angels more than stood up. Ueberroth fielded a team that included entrepreneurs who under-
Sports Planning Guide
15
LA84
SPORT_14-19_Layout 1 10/13/16 4:06 PM Page 16
Above: 1960 Olympic decathlon winner Rafer Johnson at the opening ceremony of the 1984 Games. Below: LA84 funds adaptive sports programs.
LA84
16
stood and were careful in their budgeting, ultimately leading to a $232million surplus. Forty percent—or $93 million—went toward founding what is now a 32-year living legacy of those Games, the LA84 Foundation. Another 40 percent went toward seeding the USOC Foundation, and the USOC distributed the remaining 20 percent evenly between its Olympic sports national governing bodies. LA84 grant funding is centered in the eight Los Angeles-area counties, many of which featured venues during the 1984 Games, but its impact extends far beyond. Originally the Amateur Athletic Foundation, the organization dialed in on youth sports specifically because the organizing committee understood first-hand after hosting the Games just how underfunded amateur athletics were at the time. The Foundation lives its Life Ready Through Sport tagline through its grantmaking, coaching education, youth sports programs and industry research. Since its inception, LA84 has served three million youth throughout Southern California, funded more than 2,200 grantees, provided clinics to more than 75,000 coaches, conducted various conferences and seminars, and has commissioned research. To date, LA84 has invested nearly $250 million into youth sports while maintaining an endowment currently valued at $160 million. “As it relates to social responsibility, you can’t have a greater impact,” Simril says. “In the Olympic context, there is no better example of giving back to youth than LA84. What is the next legacy we can have in LA, post-2024? During the eight-year run-up, how can we expand our programming—what does that look like?”
SPORT_14-19_Layout 1 10/13/16 4:09 PM Page 17
“We are nowhere near the tipping point,” says Keith Peters, board Authenticity, Foresight and the Right Cause member and former executive director of five years at the EugeneIn the Pacific Northwest, a 12-plus hour drive up the coast from Los based Council. “There is something like 20,000 running events—we’ve Angeles, social responsibility looks naturally green. In a region only certified about 60 of those events.” renowned for its outdoor beauty , the Eugene, Cascades & Coast The Council’s four levels of certification—basic, silver, gold and Sports Commission makes social responsibility a centerpiece of its evergreen—are awarded based on the number of mission. “As it relates to credits an event earns. The extensive process in“It ties back to the culture of Lane County: Oregon social responsibility, cludes: application and fee; pre-event planning, calls has an incredible amount of beauty and scenery ,” and implementation; on-site observation; event says Joey Jewell, director of sports sales and develyou can’t have a wrap-up documentation; and post-event calls with opment at Eugene, Cascades & Coast. “There is a greater impact. In the Council for final approval. The certified event list built-in, huge community buy-in that reinforces what the Olympic context, is now up to 133 events globally, including nine we do and makes it easier to support our programs. based in Eugene. there is no better Who wouldn’t want to bring an event to a place with “The most important part of the certification prosuch natural beauty that is committed to social reexample of giving gram is that we are celebrating the great work that sponsibility?” back to youth the events are doing,” says Peters, who transitioned While Eugene, Cascades & Coast is also looking than LA84.” to nonprofits in 2001 after running marketing, public to combat issues of accessibility stemming from both relations and corporate responsibility efforts for 17 physical and financial limitations, according to digital — Renata Simril President & Chief Executive Officer years at Nike. “It is their accomplishment.” marketing manager Angie Riley, its organic and auLA84 Foundation In Los Angeles, leveraging sports for access thentic base is green initiatives. The Commission freachievement is paramount. Poverty rates in the city continue to hover quently partners with the Council for Responsible Sport, which was above the national average, including 35 percent (2014 U.S. Census established in 2007 as an organization that envisions a world where Bureau)—more than double the national average—in concentrated responsibly produced sports events are the norm. The Council’s work areas like south Los Angeles. includes a four-tiered certification program for socially and environ“In LA, our focus is on underserved communities; those with high mentally responsible event production.
Jordan Benner
SportsPlanningGuide.com
Sports Planning Guide
17
SPORT_14-19_Layout 1 10/13/16 4:13 PM Page 18
Mary Free Bed Wheelchair and Adaptive Sports
drive, the NASC Sports Legacy Fund is now customized for each Sympoverty rates, kids who need help with equipment, coaches or field posium host community. fees,” says Simril, who credits the longstanding partnership with the “We have an application process in which we ask the host to look at Los Angeles Unified School District (LAUSD) with aiding LA84’s sucand put forth applicants that they believe are qualified as having a real cessful integration. “We’re also seeing more programs like Summer need in their community,” says Don Schumacher, executive director at Night Lights, which is a midnight basketball league that brings toNASC. “We were able to fundraise $27,000 for Grand Rapids in 2016, gether gang members and the Los Angeles Police Department. We $20,000 in Milwaukee last year and $15,000 the year before that.” need to understand that we have more in common than not.” Schumacher credits Kevin Smith, director at the That same sentiment carries over to adaptive St. Pete/Clearwater Sports Commission, with jumpsports through national programs like the VA Adap“Sports is one of tive Sports Grants, which will benefit approximately the only platforms in starting the legacy program when Smith noted that the NASC needed to do more. At the 2016 NASC 10,000 veterans and service members this year. society that brings Symposium in Grand Rapids, Michigan, the NASC Moreover, the international Paralympic-style Invictus Sports Legacy Fund donated $27,000 to Mary Freed Games were first held in London in 2014 for ill, very diverse parts Bed Wheelchair & Adaptive Sports. wounded and injured service men and women. And in of the population “We’re certainly proud of how the NASC Sports Southern California, Angel City Sports offers a similar together. Each Legacy Fund has exponentially grown, but the botopportunity through the Angel City Games, which community, when tom line is the experience,” Schumacher says. “To launched in 2015 as an opportunity for adaptive sports athletes to compete locally. bonded together for be there when the recipient receives the donation and to see his or her reaction is really important.” “Sports is one of the only platforms in society that a specific cause, beLike Schumacher is of Smith, Simril is quick to brings very diverse parts of the population together,” comes really strong.” credit others for visionary leadership—and specifisays Howard Brodwin, founder of Sports and Social cally Anita DeFrantz. Before a 28-year run as presiChange and a volunteer with the Angel City Games. — Howard Brodwin dent of LA84 Foundation that concluded in late 2015, “Each community, when bonded together for a speFounder of Sports and Social Change DeFrantz was captain of the U.S. Olympic bronze cific cause, becomes really strong.” medal rowing team at the 1976 Montreal Games. While DeFrantz is Since cutting his teeth in sports events and product launches for widely lauded for her outstanding leadership that helped set LA84 up K-Swiss in the early 1990s, Brodwin has integrated responsibility into for sustainability, Simril is also grateful for the vision of the 1984 Games sports by working with and supporting many organizations like the organizers. Special Olympics or LA84 Foundation. “Looking back, we have to consider the foresight of the Games’or“Cause-related marketing is one of the last untapped areas of sports ganizers to even think about a surplus let alone what they would do marketing,” says Brodwin, who played lacrosse at San Diego State Uniwith it,” Simril says. “When you think about the lead organizers—peoversity. “But if it is not authentic, people will snuff it out immediately. Pick ple like Peter Ueberroth, who went on to become the commissioner of a cause, not an organization, and then ask if it is the right fit.” Major League Baseball (MLB) for 15 years—there is so much great The National Association of Sports Commission has picked a cause work that has resulted from the 1984 Games. LA84 is the most signifin each of its host communities for the organization’ s annual confericant youth sports legacy program in the country.” ence, the NASC Symposium. What started in 2009 as an equipment 18
Sports Planning Guide
@SportsPlanGuide #SportsPG
SPORT_14-19_Layout 1 10/13/16 4:17 PM Page 19
SportsPlanningGuide.com
dation grantee. “We’re trying to get people to focus on what sports can give back,” adds Miller, formerly a professor at Harvard Law School from 19712007 and legal editor for two decades for ABC’s Good Morning America. “If you pick the right cause—the cause that matches your community—people will be convinced that the efforts are authentic.” A Responsible Legacy Keeps Doing As Peters attests, there is no story quite like the 32-year track record of the LA84 Foundation. As a bridge between global sports and the region’s youth, Simril has partnered with Kathryn S. Schloessman, president of the Los Angeles Sports & Entertainment Commission (LASEC), in efforts to position LA to host premier events like NBA All-Star Weekend and the NFL’s Super Bowl. “We’re in the process of planning alongside NBA Cares and LA84 in support of local activation throughout 2018 NBA All-Star Weekend, and we’re also currently working with the 2017 U.S. Amateur Championship and LA84 to integrate 50 grantees tied to local youth golf into the championship,” says Schloessman, who was hired to launch LASEC in 1995 after 13 years in real estate. “It works great because Renata and LA84 already have the relationships with schools and youth organizations.” Simril—who previously held LAbased leadership roles at the mayor’s office, in real estate, with the Los Angeles Dodgers and at the Los Angeles Times, among others—and Schloessman are also linked through social responsibility within LA’s candidature process for the 2024 Games. The LA 2024 bid proposal campaign slogan is Follow the Sun, a vision that alludes to the city’s ideal climate, innovative spirit, athlete experience, branding expertise and commitment to a long-term Olympic legacy. A living Olympic legacy, LA84 is referenced time and again in the LA 2024 bid, which cites the Foundation as the “proven model, providing increased access to sport programming across the country in the years leading up to—and beyond—2024.” In a 2014 interview about the Foundation’s 30-year anniversary, Ueberroth said LA84 shouldn’t just be looked at as a legacy . Rather, LA84’s true legacy is reflected by what it does every day to progress in perpetuity—it should teach us to fish so we can eat for a lifetime. “This is my dream job: I get to talk about sports and the Olympic spirit all day, and the positive impact of sports on the lives of young people,” says Simril, one of Los Angeles’ key anglers leading up the 2017 IOC Session. “And as we compete for the 2024 Games, we have to continue to elevate the work we’ve done.” SPG LA84
From Sandlots to Big Leagues, Responsibility is Universal In October 2013, youth and professional sports intersected when Richie Incognito of the Miami Dolphins was in the midst of an investigation for bullying and racism of a teammate. A renowned real estate developer, philanthropist and majority owner of the Dolphins, Stephen M. Ross commissioned a research project with the New York University (NYU) School of Law and NYU School of Continuing and Professional Studies after the Incognito story broke. “Stephen Ross had a bullying problem and he contacted us, so we formed a think-tank that produced a research document about bullying,” says Arthur Miller, chairman of the NYU Sports & Society Program and a professor in the NYU School of Law . “The problem of bullying is not just a professional sports problem: it is a universal problem, a human phenomenon that can have roots in racism from professional locker rooms to youth sports.” A leading scholar in civil procedure and associate dean at the NYU Tisch Institute for Sports Management, Business and Media, Miller and the NYU think-tank hosted approximately 120 metro-area high school athletic directors, coaches and school administrators for a June 2014 conference titled “Character , Respect, and Civility in Youth Sports: Ending Bullying, Improving Performance.” Since then, NYU has continued its industry research, and on March 14, 2016 the NYU Tisch Institute hosted the first Social Responsibility of Sports (SRS) Conference. Executives from nine major professional sports leagues including MLB, National Football League (NFL), Major League Soccer (MLS) and National Basketball Association (NBA), among others, attended a morning summit to develop a collective and individual set of best practices in SRS. The afternoon session included a keynote by NBA commissioner Adam Silver, as well as various panel discussions for sports industry professionals. In addition to NYU’s SRS Conference, which is again in the works for 2017, the City of Eugene hosted a responsible sports seminar in conjunction with the 2016 U.S. Olympic Track and Field Team Trials. “The goal was to bring together people and organizations that have a reputation for supporting SRS,” says Peters, who attended with the Council for Responsible Sport. “We exchanged a lot of information and came to understand that we have different issues depending on where you live. The discussion surrounding water conservation meant drought to Los Angeles and lush and green to Eugene.” The fifth annual LA84 Foundation Summit is slated for October 27, 2016, when organizers will produce “Playing Forward: The Present and Future of Youth Sports in Los Angeles.” Regardless of the type of conference or meeting, Brodwin, Miller and Peters all agree that the greatest need in elevating the scale of socially responsible sports is simply talking more about it. “It is not so much about growth but consolidation: do more better together, and then figure out how to further social responsibility ,” says Peters, who trains regularly at the Encino Velodrome, an LA84 Foun-
Nick Povalitis is a sports marketer for his hometown at the Rockford Area Convention & Visitors Bureau. A journalism major at the University of Illinois who began his career in 2002 in college athletic media relations, Povalitis continues writing to learn about and promote the great work of others. Sports Planning Guide
19
SPORT_20-21_Layout 1 10/13/16 5:16 PM Page 20
7
Winning Strategies to Increase Sponsorship Value & Attractiveness Utilize the Sponsorship 365 model to activate and engage more sponsors year-round By Ron Seaver & Nick Wood
W
hen they think of sponsorship, a lot of folks immediately think of sports. And why not? After all, sponsorship is no more at home than at a stadium, ballpark or arena. And just like sports, sponsorship is indeed a contact sport! For those of you who have been at selling sponsorship for any length of time, you know exactly what I mean. And for those of you just starting out – don’t worry, you’ll discover this soon enough. Because your success is going to be directly related to how often and how well you make contact with your prospects. You’ve got to be in front of your prospects, and you want to stay connected to them all year long. Not just before or at your event, and certainly not just when you’re looking to sell them a renewal, but all year long. Why? Because you’re definitely not the only group out there looking to secure corporate underwriting. Your sponsors certainly have plenty of options. They don’t lack alternatives to investing their marketing, advertising and promotional budgets. In these modern technological times, their customers have a seemingly endless supply of options to be entertained, educated and involved. Your event is certainly one such way to reach their customers, but you’re by no means the only way to do so. Finish Line Photo: ©iStock.com/M_D_A Race Car Photo: ©iStock.com/Chatchai
20
Sports Planning Guide
So you have to be disciplined, dedicated and prepared to demonstrate exactly why your event, tournament or race is the place for them to spend their marketing dollars. One of the best ways we have found to do this is what we call “Sponsorship 365.” It’s a way to not only get out in front of your prospects and connect them with your attendees, clients and participants, but keep them out in front. The concept is simple: Offer sponsorships that run longer than just a single event, program or season. Now that might sound crazy. After all, you think your tournament is running for just three, maybe four days. So how in the world can you keep this sponsorship candle lit for 52 weeks? Simple…use all the weapons in your arsenal to promote not only your program or communicate with your members and participants, but keep tying your sponsor in with them all year long. (Not just hanging a banner up over the mainstage with their logo on it. That’s for “rookies” – you’re far better than that!) So let’s start by asking one basic question: “What do you currently have (or could easily create) that could help a sponsor stay in front of your audience (their target consumer) all year-round?” We have taken the liberty of sharing our seven best strategies for extending your sponsorship offerings beyond your event or season:
Somwat
@SportsPlanGuide #SportsPG
SPORT_20-21_Layout 1 10/13/16 5:09 PM Page 21
1
Social Media. This may seem like a no-brainer, but there are a lot of ways to use social media before, during and after events that can be valuable to potential sponsors. Example: Hold a contest on Instagram for your members six weeks after the event, giving prizes to members, fans, etc. that send in pictures of them wearing your event T-shirt or holding up your program in your sponsor ’s store. Or use Facebook and Twitter to send discount links to your sponsor’s sporting goods store, six weeks before the tournament telling them that there’ s no time like now to get their equipment before the big tournament.
2
Website. Anyone can post sponsor logos on their website and say, “We would like to thank our sponsors... Blah, blah, blah!” If you really want to add “365” value to this sponsorship asset, integrate your sponsor into the fabric of what you’re doing on your website. Example: Have sponsors for different sections of your website. For instance, have a page of event pictures and have it sponsored. Let your participants download the pictures and print them out – with each picture having the sponsor’s logo as a subtle “watermark” on each shot. Likewise, a “Members Check In” sponsored update section or an “Ask the Experts” feature. Members can submit questions with every question or the best question, winning a coupon to the sponsor’s product/service.
3
Emails. Email is one of the most common ways we contact our event participants. For that reason, these emails can be one of the most powerful sponsorship assets you currently own and a great way to extend a sponsorship beyond the execution of your event. You can send multiple types of emails and choose exactly how you want your audience to see the sponsor’s marketing message.
4
Newsletter. Newsletters are very similar to emails in that they offer you a variety of ways to extend a sponsor’s marketing message. We recommend making your newsletter a physical hard copy instead of going 100% digital. Yes, a printed newsletter costs more, but it also is held on to longer, and the content is often consumed many times over and by others than just the original recipient.
5
Webinars/Podcasts. Webinars and podcasts are great ways to engage with your audience and can be sponsored assets. The neat thing about these—you can have each episode sponsored by a company or you can go a step further by letting a sponsor have input on a discussion topic or have them on as a guest speaker.
6
Streaming/Digital Content. Streaming and hosting digital content is becoming easier these days; all you have to do is find the right platform and figure out how you would like to activate the sponsor’s marketing message. Even Facebook has live streaming. Put the sponsor’s logo on the page and in the bottom corner of the video. SportsPlanningGuide.com
7
Use of Logos/Marks Brand Side Activation. The best and most complex (yet simple) trick we decided to save for last. Most of your sponsorships will give both organizations the right to use each other’s logos/marks. If your sponsor is smart, they will use this logo to promote their association with your organization/events. This does not always happen and therein lies the complexity… If you grant this opportunity to a sponsor and they do not take advantage of it, there is little you can do. It is not your job to “hold their hand,” but if you want happy sponsors renewing year after year, it is in your best interest to help them get the most out of their sponsorship. So we highly recommend you encourage your sponsors to not be shy about promoting their association with your organization internally, in-store, in their marketing materials. It not only promotes your event, but it lets their customers know that they’re actively involved in supporting the local community.
©iStock.com/Osmany
Torres Martín
Sponsorship can take you just about everywhere. And you’re controlled mostly by your own creativity. We know—we’ve been at it for over 20 years at The National Sports Forum (sports-forum.com). Like many others, our event initially struggled with generating cash flow . The one thing that changed our financial trajectory was when we made a conscious decision to inject our event with sponsorship. Not the $500-$1,000 one and done “sponsorships” that you have to renew every year. No, we focused on maximizing revenue from sponsorships of $10,000+ a year for multiple years. From generating revenue to decreasing costs, our dedication to sponsorship has been a game changer. That is why over the last few years we have created an event called SponsorFX Sponsorship Academy. During two days, we cover everything from what sponsorship is to writing proposals/contracts and activation. It has become a do-not-miss event for anyone interested in maximizing their sponsorship revenue. This year marks the second year we have teamed up with the US Sports Congress to offer the academy after the US Sports Congress in Fort Myers, Florida Dec. 8-9, 2016. To register or for more information, visit the US Sports Congress website: ussportscongress.com/academy.html. For more information on sponsorship training & education, please visit SponsorFX.com SPG Sports Planning Guide
21
SPORT_22-24_Layout 1 10/13/16 5:58 PM Page 22
Thinking THE Outside
B X
Promoting a major sports event is no easy task, and there are many ways you can go about doing it. Learn how Chicago Southland and STIHL® TIMBERSPORTS® developed some distinctive tactics and brought the community together to successfully market the 2016 US Championship Series. By Vanessa Day
STIHL® TIMBERSPORTS®
E
22
Sports Planning Guide
very sports tournament is different, which means there’s no magic formula for how to market one. Even experienced organizers and destinations struggle to find the right strategies that will get tickets sold and bodies in seats. It’s easy to fall back on traditional methods, keeping fingers crossed that enough of the same thing will continue to work. Sometimes, though, you need to mix it up. Try something different. Think outside the box. Chicago Southland Convention and Visitors Bureau and the Tinley Park community had the opportunity to do just that when they landed the STIHL® TIMBERSPORTS® US Championships, where lumberjack athletes compete in a variety of disciplines based on traditional logging skills. It was the first time the event had come to Illinois, and Chicago Southland and STIHL® TIMBERSPORTS® wanted to swing the perfect block chop (pun intended). @SportsPlanGuide #SportsPG
SPORT_22-24_Layout 1 10/13/16 6:03 PM Page 23
“We had to create energy around the event that would draw a diverse crowd. We teamed up with 350 Brewing Company in Tinley Park and Dark Horse Brewing Company from Marshall, Michigan, to create craft beers especially for this event.”
STIHL® TIMBERSPORTS®
Marketing strategies used in promoting the STIHL® TIMBERSPORTS® US Championships resulted in the fastest sellout for spectators in the event’s history.
Grassroots Efforts: Bringing the Event to Life Chicago Southland and STIHL ® TIMBERSPORTS® worked together to create some incredibly unique grassroots efforts that made their event stand out. From the beginning the team was very boots to the ground on the initiative, according to Juston Teach, communications manager for Chicago Southland. The first element was the press release. “We could have easily just sent out a paper press release, and gotten our normal response,” says Joel Koester, sports sales manager for Chicago Southland. STIHL® TIMBERSPORTS® has had success with laser etching into slabs of wood, so they decided to do that with the press release. “And we said, we don’t want to just send this out,” says Koester. “We want to be there to hand deliver it to them and talk about the event.” Delivering the media kits in person was much more personal, and the feedback they received from journalists was glowing. “We had editors tweeting pictures of the press release saying this was the coolest thing they’ve ever seen,” says Teach. And really, how can you ignore a huge slab of wood on your desk? Along with the wooden press release, STIHL ® TIMBERSPORTS® designed a custom logo branded with the Chicago Southland. The logo appeared on the website, social media, marketing collateral, merchandise and even the championship trophy. The concept of the logo is due in large part to the partnership Chicago Southland and STIHL® SportsPlanningGuide.com
TIMBERSPORTS® developed, according to Teach. “They wanted people to know that the event was not hosted downtown, but it was hosted here in Chicago Southland,” says Teach. While it seems like a simple idea, a customized logo represents the kind of relationship formed between the CVB and the sports organizers. It was a joint effort, from inception to conclusion. Cross-Event Promotion: Helping to Spread the Word As Chicago Southland was pursuing STIHL® TIMBERSPORTS®, another opportunity came to their attention: US Log Rolling. Once a part of STIHL® TIMBERSPORTS®, log rolling had spun off into its own event, and Koester decided it would be a great event to host in addition to the lumberjack series. Better yet, it could be used as a promotion tool. Koester worked with Katie Rick of Krick, LLC to create the first “US Log Rolling Open” (sanctioned by the US Log Rolling Association), which was held a few weeks ahead of the STIHL® TIMBERSPORTS® Championships and is now going to be an annual event in the Southland. US Log Rolling and STIHL® TIMBERSPORTS® teamed up to develop a cross-promotion plan that included endorsing STIHL® TIMBERSPORTS® at the US Log Rolling Open. In return, STIHL® TIMBERSPORTS® supported future log rolling events during the lumberjack series. Sports Planning Guide
23
SPORT_22-24_Layout 1 10/13/16 6:15 PM Page 24
STIHL® TIMBERSPORTS®
US Log Rolling Association
Lumberjacks appeared in promotional videos filmed in downtown Chicago’s Millennium Park, among other locations. Chicago Southland also hosts the US Log Rolling Open.
Local Engagement: A True Taste of the Destination One of the most successful marketing methods for Chicago Southland and STIHL ® TIMBERSPORTS® was the community involvement. “Local engagement was huge in this,” says Teach. “We knew one of the keys to success was getting local businesses involved to help promote the event.” The Tinley Park Convention Center played a major role in this. “We had to create energy around the event that would draw a diverse crowd,” says Daniel Fitzgerald, managing director, Holiday Inn Hotel & Tinley Park Convention Center. “We teamed up with 350 Brewing Company in Tinley Park and Dark Horse Brewing Company from Marshall, Michigan, to create craft beers especially for this event.” They created Log Tears and Misery Whip in honor of the lumberjacks, and one was even brewed with sawdust in the mash, talk about going all out. “We loved 350 Brewing Company developing a specialty beer for the Championships,” says Brad Sorgen, executive producer , STIHL® TIMBERSPORTS® Series. “That really demonstrates just how passionate this region was to host us.” To highlight the community and introduce the lumberjacks to the region, Chicago Southland CVB and STIHL® TIMBERSPORTS® produced a variety of video vignettes. “The important thing about the vignettes is we wanted to represent Chicago and the south/southwest suburbs all in one,” says Teach. One thing people often associate with Chicago and surrounding areas is pizza, specifically deep dish. Chicago Southland teamed up with Aurelio’s Pizza to host some STIHL® TIMBERSPORTS® athletes at the restaurant, where they had an axe-chopping demonstration for patrons. The lumberjacks put their cooking and eating skills to the test, too, rolling out their own pizzas and going up against a professional food eater. Similar filming was done in Chicago to highlight some popular experiences there. Lumberjacks went through fire fighter training at the oldest firehouse in the city and then raced up the stairs of Willis Tower, all the way to the top. Every experience was turned into a short video that was displayed on social media, helping to promote the STIHL® 24
Sports Planning Guide
TIMBERSPORTS® US Championships, generate excitement and gain more than 36 million media impressions, a number that is expected to increase with continued promotion. The videos will also air on TV following the event, promoting the broadcast date in September and October, with a goal to get as many viewers as possible. The community engagement not only helped promote the event on a local and national level, it also made the lumberjacks feel welcome and gave them a memorable experience. Many of the athletes have been doing this for 15 or 20 years, and they travel all over, but the experience they had in the Chicago Southland was something they said they would never forget, according to Koester. “That’s the reaction we want from groups when they come here,” Koester says. “When they leave, this is the best experience they’ve had.” Going All In While all of these strategies played a role in promoting the Championships, and led STIHL ® TIMBERSPORTS® to the fastest sellout for spectators in the event’ s history, there was another factor that generated the success: Passion. The Chicago Southland, STIHL® TIMBERSPORTS® and the whole community, from the beginning, was passionate about the event and bought into it 100 percent. To have a successful event, there needs to be a true sense of commitment and enthusiasm around it. “The community really supported our event,” says Sorgen. “The entire region welcomed our sport with open arms. This type of community buy-in really helps our sport reach a large group of fans and gives us even more incentive to show them just how exciting our sport is.” “The Tinley Park community was extremely glad to have STIHL ® TIMBERSPORTS® in town,” says Dave Seaman, Tinley Park mayor. “It was certainly an exciting time for everyone involved.” The Championship Series was something everyone could be part of, and it brought businesses and residents together for a common goal. That unity and dedication provides a little more promotional power. The marketing playbook for every event will be dif ferent, and sometimes the typical tactics may not be enough. But with commitment, local support, some imagination—and maybe some saw dust beer—it’s possible to create a winning game plan. SPG @SportsPlanGuide #SportsPG
SPORT_25_Layout 1 10/13/16 4:40 PM Page 25
SPORT_26-29_Layout 1 10/13/16 6:27 PM Page 26
Representing the changing face of sports events, drone racing is an outgrowth of a tech-driven society. Adept marketing has helped drive its success.
the
FUTURE is a PASTIME 26
Sports Planning Guide
@SportsPlanGuide #SportsPG
SPORT_26-29_Layout 1 10/13/16 6:28 PM Page 27
PLAY BALL.
Pioneering event operators, developers and destination marketing executives intersect at brand authenticity, proper planning and love of the profession By Nick Povalitis SportsPlanningGuide.com
Photos courtesy Drone Racing League
Uttered around the world as part of a great sports tradition, those two words reverberate across stadiums, parks, backyards and blacktops. They’re also part of the fabric of the growing $9.45 billion business of sports tourism, where games of the future are also a pastime. Founded in 2015, Drone Racing League (DRL) is a counterculture sport a la X Games, robotics and eSports. Equipped with its own race specialists and drone engineers, DRL has its sights set on being the premier league for drone racing. “We are a professional sport,” says Ashley Ellefson, DRL ’s director of operations. “DRL is the sport of the future. We produce live events that are held to the same standard as NASCAR or Formula 1.” DRL’s stars of tomorrow are professional pilots outfitted with First Person View (FPV) goggles that display live images from cameras onboard custom-built drones that cruise at speeds up to 120 miles per hour. What various tech-related media outlets—think Bloomberg, NPR and Wired among others—almost immediately picked up on has trickled down to destination marketing. “The reception we’ve received has completely exceeded our expectations,” Ellefson says. “CVBs and tourism boards are in u t ne with what we’re able to accomplish with our event production and through our media exposure. W e continue to meet people who understand and are less focused on only bringing 10,000 people to an event.” CHANGING FACE OF SPORTS EVENTS While DRL represents an industry shift toward the impact of premier event production and brand awareness, Ellefson says its successful entry has come down to relationships and finding the right partnerships. “With any sport, there’s integration between operations and what you might see on TV,” Ellefson says. “We want people to want to come watch a DRL race, like they would for NASCAR or F1. When you’re building a start-up you cannot separate the brand from the face of the company.” As the industry traditionally understands it—to the tune of $7 billion spent annually on travel related to youth sports, according to the University of Florida—the face of sports tourism is amateur athletics. With more than two decades of experience in hospitality , including hotel and CVB sales, Lou Mengsol has had a window seat for much of that boom. “You’re seeing a maturation of the industry and youth sports is still growing,” says Mengsol, president of the US Sports Congress, an annual conference dedicated to the top-level executives of amateur sport. “It comes down to the traditional sports, the ball sports: travel baseball, soccer and football. None of that is going away, but there’s growth in the emerging sports. “Drone Racing League is an outgrowth of that development. It is a different kind of sport, an outgrowth of a tech-driven society: the X Games of tech, if you will.” Sports Planning Guide
27
SPORT_26-29_Layout 1 10/13/16 6:29 PM Page 28
PARTNERING FOR PROSPERITY Terry Hasseltine, executive director at Maryland Sports, has guided the state’s collaborative sports tourism efforts since 2008 to the tune of $500 million of economic impact secured and $1 billion recruited. He moved to the Mid-Atlantic from Kentucky, where he previously launched Team Kentucky—one of only a handful of statewide tourism organizations with full-time staff dedicated to sports tourism. “I’m still proud of the collaboration, not only at Team Maryland but also with Team Kentucky, which is still functioning at a high level,” says Hasseltine, who also worked on the rights holder side during earlycareer stints at the NCAA and NAIA. “The best approach is everybody wins if the ship rises together.” For Maryland Sports, a substantial portion of that winning formula remains in amateur athletics, as demonstrated by its support of the Mid-Atlantic Amateur Sports Alliance (MAASA). Established in 2014 as a coalition between Wicomico and Worcester counties and Ocean City, MAASA’s mission is to link and leverage combined assets of the three locations to attract, build and maintain the region’ s presence in amateur athletics. “It’s more competitive than it’s ever been; amateur sports is a big part of family life and that’s where this has changed,” says Hasseltine. “Kids specialize and parents travel, and we always go back to our core. We’re in the Mid-Atlantic; we’re accessible by car, rail, plane, bike or boat, and our infrastructure allows for great ties to adding a vacation component. “We try to be conscientious of the stuff that we have in the queue: grow what you have. Getting new is good, but you’ve got to protect your own. For us, our base business includes lacrosse and soccer.” 28
Sports Planning Guide
MAASA may be a rookie in terms of longevity, but the partnership is already paying dividends. Thanks to the additional hotel rooms that have resulted from the MAASA coalition, events like the United States Specialty Association (USSSA) Fastpitch W orld Series and Laxpalooza have been able to increase capacity for team registration. “We all look at base business as a means to growth,” Mengsol adds. “It’s the business we count on.” INVESTING IN FUTURE GENERATIONS Sports destinations are continuing to count on that business being there. Since 2003, The Sports Facilities Advisory (SFA) & The Sports Facilities Management (SFM) has helped plan more than $6 billion in event complexes—including roughly $2 billion within the last five years—for more than 800 communities. While these projects are geared toward tradition—soccer fields for outdoors and basketball courts for indoors—the vast majority are large and flexible enough to play ball or fly a drone. “With proper planning, you can be financially sustainable and accomplish your mission,” says Jason Clement, founding partner and CEO at SFM and partner at SFA in Clearwater, Florida. “These complexes are built to run sports events and to provide economic impact to the community.” A native of Marshalltown, Iowa, with a family history of sports travel growing up—including a brother that played Major League Baseball— Clement sees the investments as progressive on various levels. “These venues provide so much benefit to families; the growth of places to play is a positive thing,” Clement says. “The trend of promoting access is a good thing. They can be utilized by families who @SportsPlanGuide #SportsPG
SPORT_26-29_Layout 1 10/13/16 6:36 PM Page 29
wish to stay close to home, as well as for visitor use. These places matter—they’re impacting lives through sport and providing a great experience for kids.” To create the right environment, Clement says the most successful projects are deliberate about brand authenticity and proactive planning. “Be what and who you are,” says Clement. “If you are on the beach, be a beach destination. If you’re in the South where hospitality is the brand, focus on being hospitable. Know what you are and utilize that to the best of your abilities. “And understand that the job extends beyond facility design and construction. Our goal in facility management is to build organizational development including the hiring of staff, onboarding, training and operational long-term success. It all needs to be well-thought out to be done properly.” Ashley Ellefson
BUILT FOR THE LONG HAUL With a three-decade track record of growth, Triple Crown Sports (TCS) incessantly invests with the future in mind. Roland Rivera joined TCS in 1987 shortly after the company was formed, and he currently works in TCS’s baseball division on new event development. Headquartered in Fort Collins, Colorado, TCS produces baseball, basketball, fastpitch, slowpitch and volleyball events. Some are large and some small, but the standard of Triple Crown—which has 60 full-time employees and hired 30 seasonal staff in summer 2016—is always to operate premier events. “There are a lot of good organizers out there,” Rivera says. “We are in the premium event development business —we continually look for ways to move our product forward. With the explosion of social media, we recently added a full-time sports information staff. For the last five years, we really felt the need was there to tell our own story.” In addition to having its own public relations office, the TCS team also receives regular leadership training from its in-house consultants or its staff trips to Harvard Business School. “It’s a tough margin business, but we choose to reinvest back into our people,” Rivera says. “Employee training is something we continue to put emphasis on—we spend hundreds of thousands in staff development.” Besides organic events, TCS also has some employees dedicated to event acquisitions. A model example of a Triple Crown purchase is the Colorado Fireworks, an exclusive 150-team fastpitch showcase acquired in 2009. The Fireworks complements two other organic TCS events—the 450-team Colorado Sparkler and 250-team Colorado Sparkler Juniors—for one week in northern Colorado. “Those three events represent our largest economic impact for SportsPlanningGuide.com
sports tourism,” Rivera says. “They concurrently happen and generate 40,000 room nights. “When we build programming, we’ve noticed the need to constantly survey for feedback. The market tells us what consumers want—online streaming, live stats, special events and banquets. The foundation of events is competitive play, but the guests want to experience other things in every market we go to.” CREATING THE FUTURE Drone Racing League is constantly calibrating, much like its ball sports counterpart TCS. “We debrief after every event,” Ellefson says. “W e listen to our consumers, our engineers, our pilots and our partners. That feedback helps improve our efficiency as we build DRL.” Yet the team also has another blueprint to follow. Prior to DRL taking flight, founder Nicholas Horbaczewski and Ellefson worked at industry mainstay Tough Mudder (TM)—the former from 2013-15 as chief revenue officer and the latter from 2010-15 as vice president of new event development. Ellefson joined Tough Mudder in year one when it hosted three events. She then traversed the planet—from TM’s Brooklyn headquarters to rural America to Australia and beyond—as TM grew to more than 50 events across seven countries and three continents by 2015. “I knew Nick from our days at Tough Mudder; he thought drone racing was a great idea and needed someone to help bring all the pieces together,” says Ellefson. “When I started at DRL in 2015, it was clear there were similarities in the areas of partner and venue relations.” DRL is cutting-edge and not easily replicated—what Ellefson refers to as technology no one else is using. Event production works in large part because DRL’s talented team includes full-time software engineers and adept marketers who have thousands of hours of content creation experience. That proficiency has surely expedited the sports start-up’s entry and success. Moreover, Ellefson says DRL is something the team does for enjoyment—it’s their pastime. “Our events are complex,” Ellefson says. “You have to be willing to put in the long hours, willing to do the travel. We all really just love what we’re doing.” SPG Nick Povalitis is a sports marketer for his hometown at the Rockford Area Convention & V isitors Bureau. A journalism major at the University of Illinois who began his career in 2002 in college athletic media relations, Povalitis continues writing to learn about and promote the great work of others. Sports Planning Guide
29
SPORT_30-31_Layout 1 10/13/16 7:00 PM Page 30
Promoting Your Event Through Content Marketing By Lance Harrell
A
s you’re planning your next sporting event and searching for ways to attract new participants and attendees, consider content marketing. Content marketing is a great way to generate interest with your audience through sharing insider advice, storytelling or providing other useful information. This helps separate you from “the other guys” as a knowledgeable, helpful resource.
Not a Passing Fad Content marketing has been around for over 100 years, but with the rise of the digital realm, the types of content and distribution channels available to you have exploded, resulting in a glut of opportunity for promotion. The growth and success has been so significant that 88% of B2B marketers in North America are using it (MarketingProfs), 77% of marketers are increasing their content production over the next 12 months (LinkedIn TMC), 42.5% of companies are hiring larger content marketing staffs (Curata) and by 2017, 51% of companies will have an executive directly responsible for a content marketing plan (Curata). Companies are investing and using content marketing for a very simple reason – it works, and it can work for you as well. What is Content Marketing? Content marketing is a strategic marketing approach focused on creating and distributing VALUABLE, RELEVANT and CONSISTENT content to attract and retain a CLEARLY-DEFINED AUDIENCE – and ultimately, to drive profitable customer action. To put it another way, content marketing requires you to take off your traditional marketer’s hat and create content with which your audience will engage, while not pitching them directly on your event. It is not marketing-speak, blatant advertorial or standard promotional messaging. 30
Sports Planning Guide
©iStock.com/Sezeryadigar
Creating Your Editorial Mission Statement The first step in creating an effective content marketing plan is laying out an editorial mission statement. This is different from your organization’s mission statement, as this is only about the content you plan to produce, not about the goals of your event. This answers the basic question – Why do you exist? This step is not to be taken lightly; your editorial mission statement is the cornerstone of your content marketing efforts, as it will tell you not only what content is okay to produce, but also which is not. According to Content Marketing Institute, four questions to ask yourself when creating an editorial statement are: Who are We as an Organization/Eevent? Who are we trying to reach? How are we going to reach them? What do we want to accomplish when we do? Once you have answered those questions, you can set about writing your statement. Be sure to include: your core target audience (who you are trying to reach); the deliverables to the audience (what will you provide through your content); and the desired outcome for the audience (what’s in it for them). Here’s a sample for your review: “Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspirations for running and growing their business.” @SportsPlanGuide #SportsPG
SPORT_30-31_Layout 1 10/13/16 7:01 PM Page 31
8 Critical Pieces to Your Content Marketing Plan Now that you have your statement, it’s time to start building your plan. This requires that you take a step back and create a documented strategic plan. We recommend following the suggestions of MarketingProfs and focus on: 1. Research your competitors, target audiences and overall marketplace 2. Create a unique story 3. Create the art/produce the creative 4. Promote and distribute your content through diversified channels, from your own blog to industry websites, email newsletters and of course social media 5. Create a conversation on social media where possible 6. Measure your performance 7. Reflect on key learnings 8. Set a review date This last one can be critical as we are all so busy that is it easy to fall into the trap of holding on to a written plan as if it were carved in stone, never to be altered. This can lead to us following a plan, not because it is working, but simply because “ it is the plan.” Therefore, as part of your content marketing strategy, within the document itself, you set a date for everyone to get back together and review what is working, what isn’t, what new opportunities have arisen and modify your strategy accordingly. Common Mistakes to Avoid When Writing Content We have all run across bad content marketing at some point and likely have all done the same thing, stopped reading. Even worse, there are times when one poorly written piece of content can turn us off on the brand/source as a whole so that we are much less likely to try them again in the future. But have you ever stopped and considered, “What if I am the one producing bad content?” If you have taken the time and have a documented content marketing plan and written out your editorial mission statement, then you know both who you are trying to reach and the path you want to travel to reach them. However, when it comes time to put fingers to keyboard, here are some tips from Content Marketing Magazine to make sure that your content isn’t, well, just embarrassing: • Bloated Content – Your content should never be longer than it needs to be. If you need 2,000 words to make your point, fine, but make sure you maintain a high volume of concentrated value. If you find yourself adding filler, just stop. • Pedantic Content – While it’s important to convey expertise, don’t use over-the-top or self-congratulatory language. It makes you look like you are trying to hide a lack of research under flowery, esoteric phrasing. • Keyword Stuffing – Crafting your content for SEO is important, but not at the expense of the reader experience. If you write something like, “Planners planning a trip to Austin find that they can plan a better trip toAustin, if they have the right trip planning information about Austin.,” just stop. • Deceptive Content – Nothing is more disappointing than reading an exciting article title that fails to deliver. If your title claims to have eight tips but only delivers five, or if you are promising cutting-edge research but then use four-year-old statistics, you are creating distrust with your reader and they are much less likely to return. • Regurgitating Common Sense – In the deluge of content being poured into the internet, by far the most common issue is “cut rate” content that was obviously SportsPlanningGuide.com
not written by an expert or even someone with first-hand knowledge of the topic. If the reader can easily find the information you are writing about other places, try putting a unique spin on it or adding value in a way only you can. If you can’t do that, then don’t write it. • Abusing Links or Hashtags – Linking to quality internal and external sources in your content is great for SEO and the user experience, but don’t turn your articles into link farms; it just looks bad and actually hurts your SEO after a certain point. • Unrelatable Content – Target your content to your audience and create a connection with them immediately upon arrival. Your reader is thinking, “What’s in it for me?” and if you can’t answer that question quickly and clearly, they will bail. • Failing to be Single Solution-Oriented – Each one of your articles should have a clear and well defined point. If you aren’t providing a solution to a problem that your reader has, or are trying to provide too many solutions in a single article, rework the content to make it useful and more directed. • Not Aligning with Your Content Strategy – You have done the research, so before hitting publish ask, “Does this align with our event, fit our brand values and resonate with our audience?” If the answer is no, rework the content. • Not Providing Examples – Give readers support for the claims you’re making. Don’t just assume that your readers should trust you implicitly. Provide links to sources and examples; give them a reason to believe you. I Have My Content, Now What? I’d like to briefly expand on the point above regarding promotion and distribution channels for your content, as this can be a sticking point for many who are just starting out. What you do with each piece of content depends greatly on both your goal for that piece and also the type of content that it is. However, you can usually repurpose one piece of content. Repurpose your content to fit the channel. You may have written an amazing 2,000-word article that performs great on your website blog or as a guest post on another site, but it isn’t going to get you anywhere on YouTube. Usually it is quite straightforward to repurpose your content in many dif ferent forms (video, presentations, whitepapers, email series) so that you can reach new audiences. Use but don’t abuse social media. A common misconception is that you need to be everywhere on social media, but that is not the case. Find out where your audience lives in the social space and focus your efforts there, but remember to become part of the community, not just some outsider pushing some offer or event signup. Seek out influencers. Take some time to find those who are creating, curating and sharing content similar to what you have and try to enlist their assistance. This could be a prominent social media figure or an organization within your industry that has a highly trafficked website.
1 2 3
The Wrap-Up My last piece of advice is, get more advice! What I’ve been able to touch on here will get you started, but don’t let this be the end of your process. There are many sources of information out there to help you succeed at content marketing and, of course, you can reach me at lance@ptmgroups.com if you have any questions.. SPG Sports Planning Guide
31
SPORT_32-33_Layout 1 10/13/16 9:47 PM Page 32
US SPORTS CONGRESS
HEADS WEST U
nited States Sports Congress, the annual event for sports tourism professionals, has selected Mesa, Arizona as the host site of its 2017 event. Held each December, the congress brings together the industry’s best rights holders and governing bodies, along with representatives from convention and visitors bureaus and sports commissions, in a unique networking and educational forum. Located just eight miles from Phoenix’s Sky Harbor International Airport and set against the backdrop of the Superstition Mountains and Salt River Reservation, Mesa presents tremendous opportunities for sport and cultural tourism. A sampling of both is definitely in the works. “Heading West was in the plans for the US Sports Congress and we’re very excited to be hosting the 2017 USSC in Mesa,” states Lou Mengsol, president of Innovations Consulting and producer of the event. “In many respects Mesa will be a great surprise and we know our attendees will agree. There’s more to the area than just desert landscape. 32
Sports Planning Guide
People see the cacti but there’s more water there than you’d think. The Salt River cuts a path through the northern edge of Mesa and we’re pretty sure that some of that water is used in the many craft breweries in the Mesa area. Who knows, they might find their way into one of our outings!” Jennie Dennison, director of national sales from Visit Mesa, says, “We were very excited to be awarded the congress. This event is a natural fit because of the top-notch sports facilities we have. Mesa is home to Major League Baseball spring training sites for the Chicago Cubs and Oakland A’s and boasts excellent sports tournament facilities. Plus, the weather in December is phenomenal, with daytime highs averaging 67 degrees.” The congress kicks off on Sunday, December 3 and lasts through Wednesday, December 6. The host hotel is the Sheraton Mesa Hotel at Wrigleyville West. Opened in April of 2016, this 180-room property sits in the Mesa @SportsPlanGuide #SportsPG
SPORT_32-33_Layout 1 10/13/16 9:48 PM Page 33
“In many respects Mesa will be a great surprise and we know our attendees will agree. There’s more to the area than just desert landscape. People see the cacti but there’s more water there than you’d think. The Salt River cuts a path through the northern edge of Mesa and we’re pretty sure that some of that water is used in the many craft breweries in the Mesa area. Who knows, they might find their way into one of our outings!” —Lou Mengsol President of Innovations Consulting
Saguaro Lake is located in the Tonto National Forest, just a short drive from Mesa, Arizona. Right: Sloan Park, the magnificent spring training home of the Chicago Cubs.
C. Opitz
Riverview District. Immediately to the west is Sloan Park, the Chicago Cubs spring training facility, and site of the event’s opening reception. On the east side of the hotel is Mesa Riverview Park, which was voted by USA Today as one of the top 10 coolest parks in the country. It boasts a manmade lake that’s stocked with fish, climbing tower, splash pad, zip line and lots of green space. Back on property, guests can enjoy one of three pools and two hot tubs plus formal and casual dining options. The Sheraton has a resort feel without the resort price point. “The hotel is a nice place for sports professionals to enjoy themselves, especially being next to the Cubs facility,” states Dennison. In addition to Major League Baseball, Mesa has major league swimming facilities. “We’ve got really amazing swimming facilities including Skyline Aquatic Center, which has hosted Olympic qualifiers. They are excellent facilities to hold any type of swim competition,” says Dennison. Mesa has invested millions of dollars into their pools and recently opened its ninth aquatic center. The 130,000-square-foot Skyline Aquatic Center's main attraction is centered around two competition pools. The Olympic-sized racing pool boasts eight 50-meter racing lanes that can be reconfigured into eighteen 25-yard racing lanes or two full-sized water polo courses. It also features a diving tank and three-meter diving boards SportsPlanningGuide.com
with water plenty deep for synchronized swimming competitions. As one would expect in the Valley of the Sun, desert golf facilities are top-notch. Longbow Golf Club has played host to LPGA and college tournaments while courses like Toka Sticks, Dobson Ranch, Las Sendas and Sunland Springs can challenge even the most proficient golfers. Additionally, the region is a popular stomping ground for elite baseball tournaments, bike and running races. SPG For more information about the United States Sports Congress, visit www.ussportscongress.com or call 608-363-0873 for an application. Sports Planning Guide
33
SPORT_34_Layout 1 10/13/16 2:25 PM Page 34
DON’T BE ANTI-SOCIAL.
SPG SportsPlanningGuide
/sportsplanningguide
SportsPlanningGuide.com
@SportsPlanGuide
WE’D LIKE YOUR TEAM...
TO MEET OUR TEAM.
5
FORT WORTH, TX
As the 16th-largest city in the U.S., Fort Worth offers all the luxuries of a big city with the convenience of a small town.
Parks, Arenas and Complexes Fit Your Facility Needs 1. Fort Worth Multipurpose Arena Sports: Indoor events, equestrian, livestock shows, basketball, hockey The Fort Worth Multipurpose Arena at Will Rogers will be an exciting, state-of-the-art venue for concerts, sports, family entertainment and the Fort Worth Stock Show Rodeo. It’s certain to be a wonderful gathering place in Fort Worth for generations to come. The arena should be completed by late 2019 and will have seating capacity of 14,000.
2. Fort Worth Convention Center Sports: Indoor events Within walking distance of thousands of downtown Fort Worth hotel rooms, delicious restaurants and fabulous shopping and offering 253,226 square feet of event space, the Fort Worth Convention Center is the perfect venue for your next event. State-of-the-art business and communications technologies and a convenient location near all of the amazing entertainment Fort Worth has to offer ensure you’ll have everything you need for a successful event. The Fort Worth Convention Center Arena offers 10,500 permanent seats and 25,960 square feet of floor space (110 feet by 236 feet). Sports Planning Guide
3. City of Fort Worth Parks & Recreation Sports: Soccer, softball Rolling Hills Soccer Complex features 25 soccer fields, four of which are lighted fields. Gateway Park has six softball fields and 11 soccer fields, including four with synthetic turf, and seats 4,000.
4. Will Rogers Memorial Center Sports: Indoor events, equestrian, livestock shows This massive 105-acre multipurpose complex of event facilities and exhibit halls is located in the heart of Fort Worth’s Cultural District. The Will Rogers Auditorium features 2,856 permanent seats, a proscenium stage and extensive dressing room capacity. The Amon G. Carter Jr. Exhibits Hall includes the Texas Room with over 94,000 square feet of contiguous exhibit space, the 18,000-square-foot Round Up Inn ballroom and four additional meeting rooms. The Will Rogers Equestrian Center features over 2,500 horse stalls, multiple warmup areas and three show arenas.
@SportsPlanGuide #SportsPG
5. TCU Athletic Facilities Sports: Football, basketball, tennis Amon G. Carter Football Stadium (capacity of 44,000) features natural grass, concession stands, a raised seating bowl on the west and north ends, suites, club seating, lounges and a press box. Schollmaier Arena is used for basketball and offers 7,200 seats. Bayard H. Friedman Tennis Center & Bartzen Varsity Courts has 24 outdoor and three indoor tennis courts and seats 1,350.
FACILITY SPOTLIGHT
Enjoy a True Texas Experience The Fort Worth Cultural District is home to five world-class museums in a beautiful park-like setting, including Kimbell Art Museum— home to the only Michelangelo in the Americas. Stockyards National Historic District hosts the world’s only year-round rodeo: the Stockyards Championship Rodeo. Also found here is Billy Bob’s Texas, the “World’s Largest Honky-Tonk,” and the world’s only twice-daily cattle drive. The district is filled with sites from the Old West with Texas-themed shopping and cuisine, rodeos and Western saloons. You’ll see legendary structures such as the Livestock Exchange Building and the Stockyards Station shops and restaurants. Downtown/Sundance Square is a 35-block shopping, entertainment and dining district featuring 30-plus restaurants, three live theaters, an AMC movie theater, art galleries and more. The newly added Sundance Square Plaza includes water features, 32-foot-tall Teflon umbrellas and the historic Chisholm Trail Mural. Fort Worth is also home to Texas Motor Speedway and BIG HOSS, the world’s largest HD video board. Less than 15 miles from downtown Fort Worth, you can catch a Dallas Cowboys football game at AT&T Stadium, or take in America’s favorite pastime with the Texas Rangers at Globe Life Park. To top it all off, Fort Worth has over 13,000 hotel rooms with a good offering of double/double rooms (including almost 1,200 in downtown).
4
Centrally Located and Easy to Access The Fort Worth Transportation Authority, known locally as The T, provides transportation to the city’s rich variety of entertainment and historical attractions, including the Stockyards National Historic District, the Fort Worth Cultural District and downtown’s Sundance Square. In addition to inter-city transportation, The T offers the TRE, or the Trinity Railway Express, for transporting passengers to and from Dallas. The 35-mile TRE Commuter rail line to Dallas is easily accessible from either Fort Worth’s Historic T&P Station or the Intermodal Transportation Center (ITC). Sitting at the crossroads of three major interstate highways (I-35, I-20 and I-30), Fort Worth is easily accessible through any mode of transportation. Dallas/Fort Worth International Airport (DFW), located 17 miles from Fort Worth, is one of the most convenient airports in the world with an average of 1,900 daily departures and arrivals and service to more than 200 destinations worldwide.
FORT WORTH CVB Josh Dill, Director of Sports Marketing 817-698-7827 • joshdill@fortworth.com FortWorth.com
SportsPlanningGuide.com
Sports Planning Guide
SPORT_35_Layout 1 10/13/16 2:20 PM Page 35
SPORT_36_Layout 1 10/13/16 2:31 PM Page 36
SI 40
WEST REGION
F
rom the Pacific to the Plains, towns big and small attract sports planners with tournament-ready fields, gymnasiums, pools, arenas, stadiums and waterways. Besides offering top-notch accommodations and visitor attractions, each Western destination highlighted in this regional section has a wealth of experience in hosting events and a dedicated staff of experts with all the tools to help make your tournament the best it can be.
SITE INSPECTIONS
38 40 42 44 48 50 54 56 58
Mesa, AZ Eugene, Cascades & Coast, OR Snohomish County, WA Colorado Springs, CO Campbell County, WY Reno-Tahoe, NV Bryan-College Station, TX Lubbock, TX Round Rock, TX
60 62 64 66 68 70 72 74
Frisco, TX Midland, TX Plano, TX San Marcos, TX Santa Clara, CA Stockton, CA Vallejo, CA Fairplex, CA
Runners from around the world flock to Eugene, Oregon, known as TrackTown USA.
Buzz Summers
36
Sports Planning Guide
@SportsPlanGuide #SportsPG
SPORT_37_Layout 1 10/13/16 4:27 PM Page 37
SPORT_38-39_Layout 1 10/13/16 9:55 PM Page 38
1
MESA, AZ
With MLB spring training sites and acclaimed facilities, this is a hotbed for outdoor sports.
Baseball and Aquatic Facilities Reign Supreme 1. Sloan Park Sports: Baseball Watch the Chicago Cubs prepare for the regular season in either the private event areas along the first or third base terraces or in the sloping grassy outfield lawn. Sloan Park is the spring training home to the team, and all its spaces and utilities are available for rent. It has hosted the WAC Baseball Championships, corporate gatherings, small team parties and everything in between. Sloan Park was built in 2014 and seats 15,000 people, making it the biggest spring training facility in baseball.
2. HoHoKam Stadium Sports: Baseball This stadium was renovated in 2014 and is home to the Oakland Athletics during spring training. Your teams will love the fan interaction and instant replay on the massive 12x16 video board - one of the biggest for a stadium of its size. 38
Sports Planning Guide
3. Quail Run Sports Complex Sports: Soccer, baseball, softball Located in northeast Mesa, this 17-sports complex sits adjacent to an 18-acre park area for families and pets. The sports complex is complete with four regulation-size soccer fields, two youth baseball fields and two youth softball fields. All baseball/ softball fields have 200-foot outfield fences with covered dugouts, electronic scoreboards and bleacher seating behind home plate. All soccer fields are lighted and include berm seating.
4. Skyline Aquatic Center Sports: Swimming, diving, water polo This open-air oasis offers an Olympic-sized competition pool with many features desired for swim and dive tournaments. There are 28 regulation lanes, two one-meter diving boards, two three-meter diving boards and enough pool space to create two water polo courts if necessary. There is shaded bleacher seating, perfect for parents who don’t want to bake in the Arizona sun, and a fast and fun water slide with tumble buckets perfect for kids who don’t want to watch a swim meet all day. @SportsPlanGuide #SportsPG
SPORT_38-39_Layout 1 10/13/16 10:11 PM Page 39
5. Red Mountain Soccer Complex Sports: Soccer, flag football This massive 22-acre soccer complex features six regulation fields of various sizes. Four of the six fields measure 360 x 225 feet, one field measures 320 x 200 feet and another 360 x 200 feet. All six fields are lighted and include berm seating. All fields have permanent goals and include corner flags with your rental, and the complex offers 369 parking spaces. Concessions can be made available for your tournament.
FACILITY SPOTLIGHT
6. Mesa Convention Center Sports: Indoor volleyball, wrestling The Mesa Convention Center is a full-service event facility conveniently located in the heart of downtown Mesa. The center, set upon 22 acres of mature parkland, features 19,000 square feet of exhibit space and an additional 19,000 square feet of flexible meeting space. Fifteen meeting rooms offer a wide variety of sizes and configurations. Wireless Internet service, full-service catering and complete audio-visual services are available on-site, along with a 4,950-seat outdoor amphitheater.
5
Mesa Abounds with Leisure-Time Options The Arizona Museum of Natural History, which displays the history of the Southwest, is located in Mesa, as is the Mesa Arts Center. Sloan Park is part of Riverview Park, where you can take the team fishing in the lake or get them wet in the spray ground and its multiple water shower features. This playground includes a 50-foot-tall climbing tower, a 60foot-long caterpillar mesh robe climbing structure, multiple playground clusters and shaded picnic areas. Golfland SunSplash is a water park/mini-golf mecca designed to entertain large groups. If you’re looking for more action, then rent a boat, water skis or a wakeboard and check out the lakes and rivers of Tonto National Forest.
6
Mesa is Easily Accessible Located 20 minutes from downtown Phoenix, Mesa is convenient to the big city. It can also be reached within a six-hour drive from San Diego, Los Angeles, Las Vegas, Tucson and Albuquerque. Phoenix-Mesa Gateway Airport and Sky Harbor Phoenix Airport are less than a 30-minute drive to downtown Mesa and receive flights from around the country.
Planner Perspective
4
“The NJCAA has held both golf and track & field championships in Mesa in recent years. Participating student-athletes and member colleges had very positive reviews of both events, including the facilities, hotels and staff at Visit Mesa. The NJCAA will continue to look to Mesa as a great fit for hosting our national championship events.” — Mark Krug, NJCAA Assistant Executive Director
VISIT MESA
Suzanne Keller, Director of Sports Sales 480-682-3650 • suzanne@visitmesa.com VisitMesa.com/Sports
SportsPlanningGuide.com
3 Sports Planning Guide
39
SPORT_40-41_Layout 1 10/18/16 10:52 PM Page 40
2
EUGENE, CASCADES & COAST, OR
Photo courtesy of TrackTown/Phil Johnson
In a place that has shaped Olympians and world-class athletes, sporting events take center stage against the beautiful backdrop of the Pacific Northwest
Diverse Places to Play 1. Willamalane Center for Sports & Recreation Sports: Basketball, baseball, softball, soccer, tennis, volleyball, football, martial arts, gymnastics, dodgeball, pole vaulting, rock climbing, roller sports, weight lifting, lacrosse This 97,000-square-foot center boasts four regulation-sized basketball courts, four indoor tennis courts, three roller derby rinks, 12 volleyball courts, four outdoor artificial turf fields and a 33-foothigh rock climbing wall. Willamalane also offers meeting rooms for visiting teams, fitness classes, an indoor driving range and Photo courtesywall. of TrackTown/Phil Johnson bouldering It has hosted Emerald Team Challenge, CEVA Presidents Day Volleyball Tournament and NWAC Fall Festival.
2. University of Oregon Sports: Badminton, basketball, cheer, dance, dodgeball, football, gymnastics, lacrosse, martial arts, racquetball, soccer, swimming, tennis, track & field, ultimate Frisbee, volleyball, weightlifting Able to seat 12,500 spectators comfortably, Matthew Knight Arena is the largest indoor sports venue in Eugene. With a newly constructed court, it can be perfect for basketball, volleyball and even gymnastics. An icon in the world of track and field, Hayward Field has seen some of sports’ most impressive moments over the years, including runs by the famous Steve Prefontaine. As host to multiple U.S. Olympic Trials, 11 NCAA Division I Track & Field Championships and so much more, it’s no wonder Eugene is known as TrackTown USA. The University of Oregon Recreation Center has it all. Recent renovations have transformed 40
Sports Planning Guide
many of the facilities. The 250,000-square-foot center offers 11 basketball courts, 15 volleyball courts, 27 badminton courts, a 12-lane lap pool, six indoor tennis courts and six outdoor tennis courts, with soccer, football and lacrosse and turf & grass field outside.
3. Lane Events Center Sports: Basketball, BMX, equestrian, figure skating, hockey, roller derby, volleyball Lane Events Center’s ice arena is an impressive 85-foot-by-192foot venue that seats 2,700 guests and is perfect for hosting hockey games and figure skating competitions. The center is also home to Emerald Valley, an indoor BMX course and 75,000 square feet of multi-purpose space. It’s also home to The Big O Roller Derby Tournament, one of the largest roller derby tournaments in the world. Additionally, Lane Events Center features 2,500 parking spaces, a full catering service and a dirt-covered pavilion for equestrian events.
4. Dexter Lake Recreation Site Sports: Disc golf, open-water swimming, rowing, sailing, triathlons In addition to providing the perfect environment for sailing and rowing regattas, Dexter Reservoir is known for its fishing and 18hole disc golf course. Past events include the Columbia Drag Boat Racing Northwest Nationals as well as multiple University of Oregon and Oregon State rowing regattas. @SportsPlanGuide #SportsPG
SPORT_40-41_Layout 1 10/18/16 10:32 PM Page 41
5. Emerald Valley BMX
FACILITY SPOTLIGHT
Sports: BMX biking Right in the heart of Eugene, across the street from the University of Oregon’s famous Autzen Stadium, the Emerald Valley BMX track attracts lots of local talent as well as newcomers to the sport. As the go-to destination for BMX bikers, it has hosted the Oregon State Governor’s Cup, BMX State Championships, Redline Championships Qualifier, PNW Gold Cup Championship and DK Gold Cup Finals Northwest.
6. Willamalane Park Swim Center Sports: Swimming The Swim Center offers an eight-lane lap pool, a warm-water pool with waterslide, deep water tank with diving boards, community rooms for meetings, locker rooms and adult spa.
4
A Jewel in the Pacific Northwest With the majestic Willamette River winding through the city, a trip to one of the many riverside parks and a stroll along the trails provide the perfect way to unwind. Or grab an inner tube and float lazily along with friends. Another local favorite is the hike up Spencer Butte, just outside of downtown. Sweeping views over the valley show the famous Autzen Stadium, University of Oregon campus and gorgeous natural surroundings in every direction. Downtown Eugene is continuously expanding, offering plenty of tax-free shopping and dining options. Especially popular is the Fifth Street Public Market area.
Getting to Eugene
2
Eugene Airport is just 15 minutes from the city center and is serviced by Alaska Airlines, Allegiant Air, Delta Airlines, American Airlines and United Airlines. For those interested in driving, Eugene is a mere two hours south of Portland and connects to the city via I-5. Other metropolitan hubs that are under eight hours away from the city include Seattle and Tacoma, Washington; Sacramento, California; and Reno, Nevada. Interstates 5 and 105 connect to the city via Route 99. Nearby highways include 58, 101 and 126.
Planner Perspective “Two years ago the NWAC took a giant leap of faith and partnered with the Eugene Cascades & Coast Sports Commission to bring our Soccer Friendlies tournament to the Willamalane Center in Springfield, Oregon. The effort, hospitality and genuine support provided by the commission is second to none. Last year 48 college soccer teams competed and this year there will be an additional 32 volleyball teams competing to make a one-of-a-kind College Indoor/Outdoor Fall Festival. Their partnership, vision, and energy has played a vital role in making this event happen.” – Marco Azurdia, NWAC Executive Director (Northwest Athletic Conference)
2
EUGENE, CASCADES & COAST SPORTS COMMISSION Joey Jewell, Director of Sports Sales & Development 541-743-8757 • joey@eugenecascadescoast.org
EugeneCascadesCoastSports.org
SportsPlanningGuide.com
6 Sports Planning Guide
41
SPORT_42-43_Layout 1 10/17/16 3:38 PM Page 42
1
4
3
SNOHOMISH COUNTY, WA Sports Venues for Every Game
Snohomish County, Washington offers the ideal backdrop for a variety of sporting events—from basketball and ice hockey to triathlons and trail running.
1. Walt Price Fitness Center at Everett Community College
4. Xfinity Arena at Everett
Sports: Basketball, cheerleading, gymnastics, volleyball, wrestling, martial arts This elite sports venue plays host to a range of events, including basketball, cheerleading, gymnastics, volleyball, wrestling and martial arts, among others. The facility has a full-size basketball court with bleachers for 2,200 spectators as well as a three-lane indoor running track, weight room and 2,382-square-foot multipurpose room.
Sports: Hockey, figure skating, basketball, gymnastics, wrestling, volleyball, rodeo, EnduroCross Home to the Everett Silvertips Hockey Club of the Western Hockey League, the Xfinity Arena features two sheets of NHL-sized ice and hosts a variety of events, including hockey, figure skating, basketball, gymnastics, martial arts, wrestling, volleyball, rodeo, EnduroCross and trade shows. There are 8,300 seats in Xfinity Arena and 250 in Xfinity Community Ice Rink.
2. Skykomish River Park Sports: Baseball, softball, soccer, Ultimate Frisbee This multipurpose sports complex features five baseball/ softball fields and three soccer fields. It can be used for baseball, softball, soccer, Ultimate Frisbee and even dog shows. With seating for up to 600 people, Skykomish can accommodate local and regional sports tournaments.
3. Snohomish Aquatic Center Sports: Swimming, diving Well-suited (no pun intended) for regional competitions, the Aquatic Center has a 10-lane competition pool with two one-meter diving boards and seating for up to 420 people. It also features a recreation pool, warm-water pool, spray-play area, surf-simulation machine, lazy river and a waterslide—so everyone can have a little fun. 42
Sports Planning Guide
5. Evergreen State Fairgrounds Sports: Equestrian, rodeos, motocross, basketball, wrestling, martial arts, gymnastics, cheerleading, racing Located in Monroe, the fairgrounds provide a few different venues that host a number of different sports events. There is a 60,000-square-foot indoor equestrian park with seating for 2,700 spectators. It hosts a variety of equestrian events and rodeos. The 33,000-square-foot Gary Weikel Events Center has the ability to host basketball, wrestling, martial arts, gymnastics, and cheerleading competitions. Evergreen Speedway is a NASCAR-sanctioned race track with 3/8 and 5/8 ovals and a figure-eight track.
@SportsPlanGuide #SportsPG
SPORT_42-43_Layout 1 10/17/16 3:35 PM Page 43
6. Lake Tye Park Sports: Baseball, football, lacrosse, Ultimate Frisbee, soccer, softball, wakeboarding, skateboarding, running This multipurpose facility hosts baseball, football, lacrosse, soccer, softball, wakeboarding, skateboarding and triathlons. It features two baseball/softball fields, one soccer field, an outdoor basketball court, two tennis courts, a brand new skateboard park and a 41-acre lake. Bordering Lake Tye Park is Fairfield County Park, which hosts sports such as soccer, lacrosse and Ultimate Frisbee.
Limitless Fun and Adventure in Snohomish County Traxx Indoor Raceway is an exhilarating indoor go-kart experience that’s great for athletes of all ages. Altitude Trampoline Park offers high-flying, jumpin’ and dodgeball fun for the whole family activity. Take the crew on the Boeing Tour at the Future of Flight Aviation Center & The Boeing Tour, hike at Wallace Falls or river raft on the Stillaguamish River. For a cultural or aviation adventure, head to the Historic Flight Foundation to see vintage aircraft from the late 1920s to the late 1950s or check out the Schack Art Center, home to artwork by some of the Northwest’s most renowned artists.
SportsPlanningGuide.com
Between Seattle and Canada Snohomish County is conveniently located about 25 miles north of downtown Seattle and a little over 100 miles south of Vancouver, Canada. Interstate 5 and 405 provide easy access for most of the Pacific Northwest. The region is served by Seattle-Tacoma International Airport, which is about 40 miles away and offers flights from many major airlines.
Planner Perspective “In January 2016, the Association of Chief Executives for Sport (ACES) conducted its Winter Conference hosted by the Snohomish County Sports Commission. The preparation, attention to detail and professionalism of those hosting the event exceeded expectation! Our membership of sport CEO’s were impressed with the area, facilities, organization, attentive staff and community as a whole. You certainly will see more consideration of the Snohomish County sports facilities for events in the near future.” — Stephen D. Ducoff, Association of Chief Executives for Sport
SNOHOMISH COUNTY SPORTS COMMISSION
Tammy Dunn, Sports Development Director 888-338-0976 • tammy@snohomish.org Snohomish.org
Sports Planning Guide
43
SPORT_44-45_Layout 1 10/17/16 4:09 PM Page 44
5
COLORADO SPRINGS, CO Facilities for a Wide Range of Events 1. The Broadmoor World Arena and World Arena Ice Hall Sports: Hockey, figure skating, concerts The Broadmoor World Arena is the premier entertainment and sports venue in the Pikes Peak region. This multi-purpose facility can seat 7,500 for hockey, other ice competitions and competitive sporting events, and approximately 8,500 for concerts and various entertainment shows. The World Arena Ice Hall is an official Olympic Training Site and home to dozens of world-class figure skaters and coaches, The Broadmoor Curling Club and numerous youth, high school and adult hockey leagues and tournaments. With two sheets of ice (one NHL and one Olympic), four jump harnesses, video analysis and a ballet studio, the World Arena Ice Hall is one of the finest training facilities in the world.
2. Colorado Springs Olympic Training Center Sports: Swimming, shooting, gymnastics, judo, weightlifting, wrestling The Colorado Springs Olympic Training Center is one of three official Olympic training complexes in the nation. This 35-acre complex offers sport venues and support facilities for fencing, gymnastics, judo, modern pentathlon, shooting, swimming, taekwondo, weightlifting and wrestling. The Olympic Training Center is able to provide housing, dining, training facilities, recreational space and other services for more than 500 athletes and coaches on the complex. 44
Sports Planning Guide
The second-largest city in Colorado has some of the top athletic facilities in the world, plus top-notch natural attractions.
3. El Pomar Youth Sports Complex Sports: Baseball, softball, soccer, lacrosse, inline hockey This venue hosts some of the most competitive soccer, lacrosse, baseball and softball tournaments in the United States, including those presented by Triple Crown Sports, US Lacrosse, Colorado Rush Soccer and Adrenaline Lacrosse. El Pomar offers unique flexibility, with nine baseball/softball fields, eight natural-grass soccer/lacrosse fields, a championship-sized artificial lighted turf field, an in-line hockey rink, on-site staff and a full concessions area.
4. Memorial Skate Park Sports: Skateboarding, BMX This premier 40,000-square-foot skate facility located in Memorial Park was designed and constructed by professional skate park design firm Team Pain. The park features a backyardstyle pool, bowls, a “hole-in-the-wall� feature, a street course, six- and 14-foot vertical ramps, lights and a picnic pavilion.
5. Norris Penrose Event Center Sports: Rodeo, equestrian, motocross, BMX, dog agility The Norris Penrose Event Center is ideal for hosting a variety of events and is the home of the Pikes Peak or Bust Rodeo. This 71-acre premier equestrian center includes a 5,700-seat stadium, indoor arena, seven outdoor arenas, 350 horse show stalls, food concessions and catering facilities, 20 acres of parking and over 70 RV hook-up sites. @SportsPlanGuide #SportsPG
SPORT_44-45_Layout 1 10/17/16 3:55 PM Page 45
FACILITY SPOTLIGHT
6. United States Air Force Academy Sports: Football, soccer, track and field, hockey, basketball, swimming, golf The U.S. Air Force Academy is home to the Air Force Academy Falcons and features premier athletic facilities that accommodate a variety of sports. On the grounds of the USAFA are the Falcon Football Stadium, Clune Arena, Eisenhower Golf Course and a variety of fields and fieldhouses to support track and field, soccer, tennis, volleyball, basketball, swimming and diving.
Colorado Springs Offers Many After-Game Options The city is home to Pikes Peak, the most-visited mountain in North America and the second-most-visited in the world. Boasting stunning views from 14,115 feet, the summit is accessible by The Broadmoor Pikes Peak Cog Railway or the Pikes Peak Highway. Located at the base of Pikes Peak, Garden of the Gods is a registered National Natural Landmark with towering red rock formations, newly updated interactive exhibits and a GeoTrekker movie at the Garden of the Gods Visitor & Nature Center. Take a walk on the wild side at Cheyenne Mountain Zoo, America’s only mountain zoo. Walk or take a Segway tour across the highest suspension bridge and find some patriotic pride at the U.S. Air Force Academy.
Easy to Find from All Directions
3
Interstate 25 runs through both Colorado Springs and Denver. US 24 runs across the central mountains and through the city. In addition, State Highway 21 is a major east-west from Cheyenne County to eastern Colorado Springs. Colorado Springs Municipal Airport is six miles southeast of Colorado Springs. It is the secondbusiest airport in the state. Colorado Springs is only 70 miles south of Denver International Airport.
Planner Perspective “The Colorado Springs Convention & Visitors Board has been so warm and welcoming from day one. For the past several years, we have run back-to-back weekend events in Colorado Springs and enjoyed every moment of our time there. Based in San Diego, it’s not easy to pull together large scale events thousands of miles from home – especially two in a row – but the entire team in Colorado Springs has always made it so easy for us.” — Suzanne Keller, Events Director, Adrenaline Lacrosse
2
VISIT COLORADO SPRINGS
Cheryl McCullough, Director of Sports & Special Events 719-685-7642 • cheryl@visitcos.com
VisitCOS.com
SportsPlanningGuide.com
4 Sports Planning Guide
45
SPORT_46_Layout 1 10/14/16 12:45 AM Page 46
SPORT_47_Layout 1 10/14/16 12:41 AM Page 47
SPORT_48-49_Layout 1 10/17/16 12:26 PM Page 48
3
CAMPBELL COUNTY, WY Superb Facilities Attract Event Planners 1. CAM-PLEX Sports: Wrestling, basketball, hockey, equestrian, motocross, indoor and outdoor rodeo CAM-PLEX, formatted in all capital letters, really jumps off the page. And it should—this multi-events center is the biggest of its kind west of the Mississippi. Boasting 1,100 acres and some of the most state-of-the-art features imaginable, this venue is perfect for hosting major events in a variety of sports. Beyond basketball and wrestling, CAM-PLEX hosted a motorcycle rally, horse races and the National High School Finals Rodeo in the summer of 2016.
2. Southern Campbell County Agricultural Complex Sports: Equestrian, indoor and outdoor rodeo Located in Wright, Wyoming, this multi-event facility offers some of the most expansive indoor recreational space in the region. The indoor arena is 195 feet wide by 325 feet long and has room for 360 48
Sports Planning Guide
Not far from two national monuments, Campbell County, Wyoming, offers historical attractions and athletic flexibility
spectators. The outdoor arena of the “Ag Complex” sits southwest of the indoor building and features concessions, bleacher seating for 300 and quality lighting for night-time events. Equestrian sports enthusiasts will be in heaven at this venue.
3. Energy Capital Sports Complex Sports: Baseball, softball The Energy Capital Sports Complex is nicknamed the “Field of Dreams,” softball’s answer to baseball’s cinematically-famous field in Iowa. The four-field facility caters to all the needs of a softball tournament planner, with 215-foot fences, 28,000 square feet of protected spectator seating and plaza viewing for additional fans. The complex also has lights and 10 unisex restrooms, while a 2.4-mile trail encircles Energy Capital and makes it easy to unwind a bit between games. @SportsPlanGuide #SportsPG
SPORT_48-49_Layout 1 10/17/16 12:24 PM Page 49
4. Campbell County Recreation Center
FACILITY SPOTLIGHT
Sports: Track and field, basketball, racquetball, swimming Opened in 2010, this massive complex contains some of the most impressive features the county has to offer. The focal point of the lobby is a 42-foot climbing wall meant to resemble aspects of Devils Tower National Monument. Other amenities include three basketball courts, two party rooms, a cardio area, concessions, an elevated walking track, three exercise rooms, a lazy river, four racquetball courts, a six-lane lap pool and a zero-depth leisure pool with two water slides.
5. Bicentennial Park Sport: Soccer Bicentennial Park’s 10 well-groomed, regulation natural turf soccer fields are perfect for any sized youth or amateur soccer tournament. With so many injuries happening across the country to kids playing soccer on artificial fields, it gives parents a bit more peace of mind to know their kids are playing on natural turf.
5
6. Wright Recreation Center Sports: Basketball, volleyball, wrestling Wright Recreation Center offers a wide variety of youth and adult programs, including Zumba and other cardio/exercise activities. With basketball courts and a pool (open every day in the afternoon), there is always an opportunity to be active at this venue.
How to Have Fun in Campbell County Games can be grueling—players and coaches need a break every once in a while. It won’t be difficult to find a good place to relax and take in the sights in Gillette, especially since it’s only 60 miles from the magnificent Devils Tower by way of gorgeous Keyhole State Park and through the Black Hills of Wyoming. The massive rock formation stands more than 1,200 feet tall and 5,100 feet above sea level, making it a favorite among tourists and extreme rock climbers. One of the area’s best museums is housed in Gillette; the Rockpile Museum focuses on local and regional history with an emphasis on the culture and people of Campbell County. Admission to the museum is free, making it easy to stop by and check out the many artifacts on display. Finally, it’s hard to talk about regional attractions without mentioning South Dakota’s Mount Rushmore, which is just a 2.5-hour drive from Campbell County.
1
6
How to Get There Interstate 90 runs directly through Campbell County, while US Highways 14 and 16 are easily-accessible, too. Gillette-Campbell County Airport is served by Delta Airlines and by United Airlines operated by SkyWest Airlines. Cheyenne Regional Airport is less than four hours away; Denver International Airport is around a five-hour drive.
CAMPBELL COUNTY CVB
Terry Sjolin, Sales Manager 307-686-0040 • terry@visitgillettewright.com VisitGilletteWright.com
SportsPlanningGuide.com
4 Sports Planning Guide
49
SPORT_50-51_Layout 1 10/17/16 12:05 PM Page 50
RENO TAHOE USA These Facilities Can’t Be Beat 1. Reno-Sparks Convention Center Sports: All With a little creativity, the Reno-Sparks Convention Center can host virtually any indoor sports event. The 500,000-square-foot facility has hosted events such as the Summer National Fencing Championships, Junior National Volleyball Championships, USA Team Handball Championships and Jam On It AAU basketball tournaments. Choose from one of five massive exhibit halls to host your event. The facility also has meeting rooms that can be used for registration, coaches meetings or trophy ceremonies
2. Reno Events Center Sports: All From pop superstars to headlining comics, the Reno Events Center is just the right size. Every square foot of Reno's most versatile venue is built for entertainment, from world tour concert kickoffs to electrifying boxing matches, and everything in between. Its flexible 7,000-seat capacity and its location in the liveliest part of the city make it the place to be in Reno. The REC also hosts the NBA D-League Reno Bighorns, and has been the home of multiple D-League Showcases as well as World League Volleyball. 50
Sports Planning Guide
Sports events big and small are finding a new home and a willing partner in Reno Tahoe.
3. Golden Eagle Regional Park Sports: Soccer, baseball, football, softball, volleyball, bocce Built in 2008, the sports complex at Golden Eagle covers more than 100 acres and features more than 1.4 million square feet of artificial turf, making it the largest facility of its type on the continent. The complex houses four full-size baseball fields, four youth baseball fields, six softball fields, three full-size football/ soccer fields, four volleyball courts and two bocce courts.
4. Reno-Sparks Livestock Events Center Sports: Equestrian, monster truck, motocross, wrestling The world-famous Reno Rodeo takes center stage at the Reno-Sparks Livestock Events Center every June. The rest of the year the RSLEC hosts a variety of tournaments, from pole vaulting competitions and BMX races to rodeos and wrestling tournaments. For equine or rodeo-type events, the RSLEC features 19 barns, two indoor arenas and one outdoor arena. The main indoor arena holds 6,200, while the livestock pavilion seats 1,000.
5. National Bowling Stadium Sports: Bowling Spanning 363,000 square feet with 78 championship lanes, Reno’s National Bowling Stadium is the largest bowling @SportsPlanGuide #SportsPG
SPORT_50-51_Layout 1 10/17/16 12:02 PM Page 51
stadium in the world. Visitors can fully equip themselves in the stadium’s pro shop or set up a tournament in the stadium-club atmosphere of the 10-lane Kingpin Club. The stadium can be recognized from miles away due to the 80-foot-tall silver bowling ball perched atop its roof.
FACILITY SPOTLIGHT
6. University of Nevada Sports: Football, basketball, volleyball, baseball, softball Home of the Wolf Pack, the University of Nevada offers Division I facilities to tournament planners looking to host events during the summer months. The university has many premier facilities on campus. Mackay Stadium is a lighted, artificial-turf football stadium that seats 30,000. Its basketball arena, Lawlor Events Center, seats more than 11,000 spectators. Virginia Street Gym hosts volleyball games and can seat up to 1,800 people. Peccole Park is the school’s lighted, artificial-turf baseball stadium, which seats 3,000. And there is also Christina M. Hixson Softball Park, which has room for 1,500 fans.
2
Teams and Families Will Enjoy Great Attractions At the Discovery Museum in downtown Reno, everyone can get involved in the science center’s hands-on experiments and exhibits. Wild Island Family Adventure Park gives kids a chance to run around at its many pools and water slides, test out their driving skills on the go-karts and strike out the competition at the bowling alley. Gather up the team and take them for an exhilarating adventure at Ultimate Rush Thrill Park. Combining the elements of hang-gliding, bungee-jumping and sky diving into an 185-foot tower fall, this park sets the stage for the perfect team-building activity.
4
Getting to Reno Tahoe is a Snap Getting to Reno Tahoe is easier than ever with new nonstop service to Los Angeles, Oakland, Boise and New York City. With more nonstop flights to Dallas and Atlanta coming online soon, arrangements for your next event will be even more convenient. Chicago, Phoenix, Seattle and Denver remain in regular rotation, and the Reno-Tahoe International Airport is committed to adding more air service to accommodate the destination’s growing tech industry. Wherever your competitors hail from, Reno Tahoe USA is not far away.
Planner Perspective “All four sports properties that Reno Tahoe hosts are not only successes on the field, but off the field as well. Our athletes and their families truly enjoy the destination as they can come and seriously compete on first-rate fields, then relax after the competition in a worldclass setting. The Reno area is a great destination for our growing national event business.”
5
— Katrina Maestas, Western World Series Director, Triple Crown Sports
RENO TAHOE USA
Shelli Fine, Director of Sports Development 775-827-7790 • sfine@renotahoeusa.com VisitRenoTahoe.com
SportsPlanningGuide.com
6 Sports Planning Guide
51
SPORT_52_Layout 1 10/14/16 2:45 PM Page 52
SPORT_53_Layout 1 10/14/16 2:42 PM Page 53
SPORT_54-55_Layout 1 10/14/16 2:50 PM Page 54
3
BRYAN-COLLEGE STATION, TX
Brimming with team spirit, the home of Texas A&M University lives and breathes sports.
Collegiate Facilities and Local Venues Make the Grade 1. Veterans Park Athletic Complex (VPAC)
3. Brazos County Expo
Sports: Baseball, softball, soccer, football, lacrosse, field hockey This 150-acre park features a pavilion with 500-seat capacity, parking for 400 cars, five baseball fields and nine soccer fields, four of which are lighted. Two artificial football-length turf fields include a new lighting system and parking spots, allowing for day and evening play—no matter the conditions.
Sports: Equestrian, rodeos, livestock events The 70,000-square-foot North Arena is located in the heart of the Brazos County Expo complex. This venue is ideal for equestrian and other livestock competitions, such as horse shows, rodeos, clinics, livestock shows and other events. The South Arena, at 75,000 square feet, is used for cutting, dressage, barrel races, polo events, ropings and more.
2. Texas A&M Penberthy Rec Sports Complex Sports: Football, baseball, softball, soccer, lacrosse, Ultimate Frisbee, rugby The newly renovated Penberthy Rec Sports Complex on the Texas A&M campus is a great option for outdoor sports. It has four artificial turf fields and nine natural turf fields, which can host a variety of sports including football, baseball, softball, soccer, Ultimate Frisbee, lacrosse, and more. 54
Sports Planning Guide
4. Reed Arena Sports: Basketball, volleyball A 12,989-seat events center is located on the west side of the Texas A&M campus. The facility is the home of the Aggies for men’s and women’s basketball and volleyball teams. It contains the main arena, a full-size practice gym, meeting rooms and plenty of parking. @SportsPlanGuide #SportsPG
SPORT_54-55_Layout 1 10/14/16 3:21 PM Page 55
5. Texas A&M Natatorium
FACILITY SPOTLIGHT
Sports: Swimming, diving The Student Center Natatorium is home to the Aggie swimming and diving teams. The venue showcases a 50-meter, eight-lane competition pool equipped with two moveable bulkheads that allow for either two 25-yard or 25-meter courses. It also features a 17-foot-deep dive pool that contains one-, two-, three-, five-, seven-and-one-half- and 10-meter diving platforms. Adjacent to the dive pool is a 20-yard, five-lane instructional pool for swimmers with special needs.
6. Bryan Regional Athletic Complex (BRAC) Sports: Softball, baseball, soccer, tennis, basketball, sand volleyball, running This multi-purpose facility is enhanced by four lighted adult softball fields, a Little League baseball field, one girls softball field, nine soccer fields, two tennis courts, a basketball court, two sand volleyball courts, two pavilions and a half-mile walking/nature trail.
6
Family Fun, Local Traditions and Down-Home Food Visit the George Bush Presidential Library and Museum for an intimate look at the life of the 41st president, or learn about local history and culture at the Brazos Valley African American Museum. Your team can catch a live show at Grand Stafford Theater or the Theatre Company of Bryan-College Station; or spend the day shopping at the unique stores of Downtown Bryan. When your players get hungry—and they inevitably will—grab some good old-fashioned Texas barbecue at Fargo’s Pit BBQ or C&J Bar-B-Q. Need to please a crowd? Sample Bryan-College Station’s food truck scene for a picnic-style lunch outdoors. Satisfy their sweet tooth with a stop at local yogurt shop Spoons, where toppings range from kiwis and blueberries to Fruity Pebbles and chocolate chip cookie dough bites.
1
Smack Dab in the Middle of the Texas Triangle Bryan-College Station is located right in the middle of the DallasHouston-San Antonio triangle and is in the center of 80 percent of all of Texas’ population. Both Houston and Austin are roughly an hour-andone-half drive away. United and American Airlines fly into Bryan-College Station’s Easterwood Airport from Dallas and Houston. If you can't make one of those connections, the Austin or Houston airport are both about an hour-and-one-half drive from Bryan-College Station.
5
Planner Perspective “The Bryan-College Station staff is very professional and has been a pleasure to work with over the last 10 years. The facilities are great for our events, and the hotels and restaurants do an excellent job taking care of our teams. Any sports event planner that has the opportunity to work with them is guaranteed to be just as pleased with the results.” — Brandon Hollmann, COO, PrimeTime Sports, LLC
BRYAN-COLLEGE STATION CVB
Dominique Powell, Sports Sales and Events 979-260-9898 • dominique@bcssportsandevents.com BCSsportsAndEvents.com
SportsPlanningGuide.com
2 Sports Planning Guide
55
SPORT_56-57_Layout 1 10/17/16 11:54 AM Page 56
1
LUBBOCK, TX
Lubbock’s abundance of top-notch event facilities and non-sporting attractions make it the go-to place for sports travel in West Texas and the surrounding area.
A Solid Lineup of Collegiate and Community Sports Venues 1. Lubbock Christian University Sports: Baseball, volleyball, basketball Extensively remodeled in 2005, Hays Field has hosted numerous regional and collegiate tournament events. There is bleacher seating for up to 3,000 and 1,500 permanent stadium seats. Hays Field offers a public address system, electronic scoreboard, an expanded game administration area, two broadcast booths and additional indoor room for related events. The Rip Griffin Center is LCU's home court for volleyball and basketball games. It has 1,950 permanent seats and, with the addition of chairs on the floor, the capability to seat 3,000. The venue has hosted the Sooner Athletic Conference Men's and Women's Basketball Tournaments and national volleyball matches.
2. Texas Tech University Sports: Football, basketball, volleyball, softball, track, golf, soccer Jones AT&T Stadium is home to Texas Tech’s football team. Since 2003, the university has spent more than $100 million to make it one of the top collegiate football facilities in the country. Texas Tech baseball is played at Dan Law Field; its 30,000 square feet of Astroturf, lighting and top-class facilities make it an ideal home for 56
Sports Planning Guide
serious sporting events. Three Texas Tech sports – men’s and women’s basketball and volleyball – are played at the United Supermarkets Arena. It includes a strength and conditioning center, conference space, team locker rooms, officials’ locker rooms and a practice gym. Rawls Golf Course, home of the Red Raiders and Lady Raiders golf teams, is one of six golf courses in the Lubbock area. Other university sports facilities include John Walker Soccer Complex, Rocky Johnson Field (softball) and the Terry & Linda Fuller Track.
3. Apex Event Center Sports: Basketball, volleyball A newcomer to the local sports scene, Apex Event Center is available for tournaments, sports clinics and private events. It has four regulation-size hardwood basketball and volleyball courts. There are also four multipurpose courts, totaling eight courts.
4. Lubbock Youth Sports Complex Sports: Softball, baseball The complex hosts both local leagues and other softball and baseball events. Each of the 16 fields can seat approximately 250 spectators. @SportsPlanGuide #SportsPG
SPORT_56-57_Layout 1 10/17/16 11:48 AM Page 57
FACILITY SPOTLIGHT
5. Lubbock Memorial Civic Center Sports: Multiple indoor sports The center has 40,000 square feet of column-free space and seating for almost 3,000 spectators. It can be used for multiple sporting events.
6. City Bank Coliseum Sports: Basketball, hockey, wrestling Seating over 8,000, the coliseum has hosted indoor football games, circuses, motocross and musical events.
Lubbock Will Keep Your Team Entertained Legendary rock ’n’ roller Buddy Holly is Lubbock’s favorite son, and the Buddy Holly Center is the area’s music showplace, hosting free concerts every Thursday throughout the summer. The National Ranching Heritage Center is a 16-acre, open-air museum with 48 authentically restored structures dating from the 1700s to the 1950s. The Silent Wings Museum highlights the role of glider airplanes and their pilots in World War II. The kid-centric Science Spectrum & OMNI Theater provides school-age children with hands-on science exhibits, though science-minded adults will find it interesting as well. The American Wind Power Center covers the history of the Americanstyle windmill and houses the largest collection of windmills in the world. The food scene in Lubbock is diverse, with about 1,000 restaurants representing a wide range of culinary styles for your group to choose from. Local favorites include barbecue, steak and Mexican fare. Cagle Steaks offers private dining for groups, accommodating as few as 15 or as many as 380.
2
3
A Transportation Hub As befits a place known as the Hub City, getting to Lubbock is easy. Lubbock Preston Smith International Airport handles the commercial flights to and from the area; service to cities in the South and Southwest, including Dallas, is offered daily. Airlines serving Lubbock include American, United and Southwest. Driving into Lubbock is also easy; it's reachable by five major highways: US 87, US 84, I-27, US 62/US 82 and State Road 114.
Planner Perspective
2
“The Lubbock Sports Team does a great job at coordinating with us to make sure the venues come off well. As a result, the fans and teams love coming here.” – David Vroonland, Superintendent, Frenship ISD Schools
VISIT LUBBOCK
Cris Rohrer, Sports Sales Manager 806-747-5232 • cris@visitlubbock.org VisitLubbock.org
SportsPlanningGuide.com
Sports Planning Guide
57
SPORT_58-59_Layout 1 10/17/16 11:39 AM Page 58
1
ROUND ROCK, TX
The Sports Capital of Texas gives sport planners a big Texas welcome and a wide choice of cutting-edge facilities.
Tournament Planners Find Everything They Need 1. Round Rock Sports Center Sports: Basketball, volleyball, table tennis, wrestling, badminton, pickleball The Round Rock Sports Center opened in January 2014 and has already hosted numerous events including basketball, volleyball, wrestling and table tennis tournaments. The $14.9million facility boasts 82,800 square feet of indoor space with 47,775 square feet of flexible, open, playable space. Several configurations are available, including six high school basketball courts, 12 high school volleyball courts, three NCAA basketball courts or four badminton/pickleball courts. In addition to the many indoor features, the Round Rock Sports Center has an outdoor pavilion and plaza. The covered pavilion features a multi-sport turf surface, playground, concession area and restroom facilities.
2. Old Settlers Park Sports: Outdoor sports This 645-acre park features an 18-hole disc golf course, seven playgrounds, 40 picnic areas with barbecue pits, a regulation remote-control airplane strip, seven soccer fields, two football fields, a 12-court tennis complex, sand volleyball courts, cross country courses, 3.3 miles of paved trails and a three-acre area designated for special events. There’s even a lake, which is frequently stocked by the Texas Parks and Wildlife Fish Hatchery. 58
Sports Planning Guide
Champion Fields sits within Old Settlers Park. Here, you’ll find 20 baseball fields, five softball fields, 18 batting cages, five covered playgrounds, 39,000 square feet of shaded spectator areas and ample warm-up areas.
3. Dell Diamond Sports: Baseball Right next door to Old Settlers Park is Dell Diamond, home to the Texas Rangers’ AAA affiliate, the Round Rock Express. The park’s proximity to Old Settlers makes it an ideal championship or main field for any large baseball tournament. Dell Diamond has 8,722 fixed seats and can seat another 3,000 in the outfield lawn area. Fans enjoy the pool and hot tub over the right field fence, and kids love the adjacent basketball court and climbing wall.
4. Dragon Stadium Sports: Football On the campus of Round Rock High School, Dragon Stadium features a full-size track and AstroPlay turf field with a drainage system to allow play in any weather. For events that require a lot of administration and may draw media, Dragon Stadium’s two press boxes are sure to impress. The home side press box is two stories and features a refreshment area to go along with its radio, TV and coaches booths. @SportsPlanGuide #SportsPG
SPORT_58-59_Layout 1 10/17/16 11:38 AM Page 59
FACILITY SPOTLIGHT
5. Kelly Reeves Athletic Complex Sports: Football, soccer, lacrosse The Round Rock Independent School District went a step further when putting together its athletic complex, building a stadium that rivals many Division I college football arenas. With parking for 2,750, total seating for 11,000, 950 stadium seats and a beautiful oval-shaped campus, this complex makes a great championship locale for football, soccer or lacrosse events. Televisions are fixed at concession areas so fans won’t miss any of the action while away from their seats.
Finding Fun and Food is an Easy Task Round Rock has no shortage of attractions and entertainment for visitors outside of their venerable sport facilities. Shopping, familyfriendly adventures and food are bountiful in this city. A leisurely tee time at one of Round Rock’s seven golf courses can make for a relaxing morning. The Rock’n River Family Aquatic Center is a family-friendly water park, perfect for cooling off. Another great leisure activity is taking in a game at the Dell Diamond, home to the Texas Rangers AAA baseball team, the Round Rock Express. Those wishing to spend time shopping in Round Rock will enjoy popular stops like Round Rock Premium Outlets, Ikea and Bass Pro Shops. Visiting athletes are urged to try some of Round Rock’s delicious Texas cuisine, such as traditional fare served by Jack Allen’s Kitchen or that famous Texas-style barbecue served at Rudy’s BBQ. Enjoy more of the city’s unique personality by taking a tour of historic downtown Round Rock, including the rounded rock that gave the town its name.
3
4
Deep in the Heart of Texas Round Rock resides in an ideal location, with 90 percent of Texas’ population lying within a three hour drive of the city. Austin is only a half hour away. Dallas and Houston are only three hours away. With I-35 passing right by Round Rock, travelers will find the town quite easy to access, especially from Austin to the south and Georgetown to the north. Route 75 and Texas Toll road 45 provide convenient access from the east. Austin Bergstrom International Airport, only half an hour from Round Rock, is serviced by 13 major airlines.
Planner Perspective “I love the Round Rock Sports Center….The facility is gorgeous and one of the most well thought out facilities in the US, but the main reason I chose Round Rock is because of their amazing staff. They are first-class, accessible, considerate and helpful. The staff goes above and beyond with every detail and is very hands-on. That's the most important part for me.” —TJ Ford, NCAA Texas basketball legend
2
ROUND ROCK CVB
Nancy Yawn, Director 512-218-7094 • nyawn@roundrocktexas.gov SportsCapitalofTexas.com
SportsPlanningGuide.com
1 Sports Planning Guide
59
SPORT_60-61_Layout 1 10/14/16 2:35 PM Page 60
1
6
2
FRISCO, TX
Experience the best location in the Dallas-Fort Worth area when you choose Frisco and its world-class venues surrounded by countless attractions.
Frisco’s Top-Notch Facilities are Sure to Meet Your Needs 1. Dr Pepper Arena Sports: Hockey, basketball, volleyball, arena football, tennis, gymnastics The practice facility for the Dallas Stars NHL team, this multi-purpose arena houses two NHL-sized rinks and holds over 6,000 spectators. Conference rooms are perfect for tournament planning, concession stands are convenient for halftime snacks and interchangeable surfaces make the arena ideal for basketball, volleyball and gymnastics. Parking is never a problem with two lots and 2,200 spaces.
2. Dr Pepper Ballpark Sports: Baseball, softball The Frisco Roughriders, the AA affiliate of the Texas Rangers, call this 10,000-seat ballpark home. Additional general admission seats in the outfield grass and 27 suites are open for spectators during games, and the village design makes a welcoming setting for tournaments. A state-of-the-art press video board ensures spectators will never miss a play, and 3,000 parking spaces are available. An on-site restaurant with catering and seating for 300 is convenient for receptions or awards ceremonies. 60
Sports Planning Guide
3. Toyota Stadium Sports: Soccer, football This 145-acre complex doesn’t just host the FC Dallas MLS team; it’s also one of the premier tournament venues in Texas. Seventeen fields, each lighted and regulation-sized, can provide seating for over 600 people and come with either turf or grass surfaces. If it’s available, teams can also use the main field, which holds over 21,000 people and has hosted the U.S. Open Championship and NCAA College Cup. Parking surrounds the complex, and the main stadium offers on-site concessions, 24 luxury suites and broadcasting technology for seamless tournament updates.
4. Fieldhouse USA Sports: All This versatile, 144,000-square-foot complex houses 12 full-size, hardwood basketball and volleyball courts that can be reconfigured for soccer and football play. Individual courts are surrounded by bleachers that can seat 300 people each, and larger tournaments can rearrange the seating to give the athletes more space. The Fieldhouse has built its reputation on exceptional service, and personal trainers are available at every event for physical therapy. A large food court offers cuisine for even the pickiest eater. Over 10,000 feet of training space is perfect for warmup drills, and HDTV scoreboards are available for each court. @SportsPlanGuide #SportsPG
SPORT_60-61_Layout 1 10/14/16 2:36 PM Page 61
5. Frisco Conference Center Sports: All This 90,000-square-foot facility has hosted regional and national tournaments and offers reconfigurable spaces for a variety of tournaments. Depending on the event, the center can seat over 3,000 people, and an attached Embassy Suites makes team lodging convenient and local. Concessions and restrooms are on-site, and parking is available both at the center and the attached hotel.
6. Dallas Cowboys World Headquarters & Training Facility Sports: Football, soccer The Dallas Cowboys NFL team trains and scrimmages in this brand new facility, opened in the summer of 2016. Athletes can use the same field as America’s Team in this 91-acre complex that consists of two professional-sized football fields and expansive locker rooms. Yet to come is over a million square feet of retail and dining space, with a hotel on-site for convenient team lodging.
Planner Perspective “We host the Texas Home School State Basketball Championships in Frisco. We have used the services of the fine Frisco CVB for years. The Frisco area is amazing with great eateries, wonderful hotels and venues for every event. The staff is outstanding! Without these fine folks, business would not be as it is today.” — Diane Webb, THSSBC
FRISCO CVB
Chuck Brakes, CTA Sports Sales Manager 972-292-5262 • cbrakes@friscoissports.com VisitFrisco.com
What Else Can My Team Enjoy in Frisco? The Sci-Tech Discovery Center offers hands-on experiences with exhibits focused on math and technology, while the Heritage Museum explores the founding of Frisco with interactive exhibits. For a flat price, teams can enjoy the 65,000 square feet of games and playgrounds at Main Event. The complex houses pool tables, video games, two stories of laser tag and 28 bowling lanes along with food and drink options. For outdoor fun, the Frisco Athletic Center Water Park features water slides, a lazy river and a lagoon pool, while Frisco Commons Park includes acres of playgrounds, walking trails and picnic pavilions for barbecues. Junior drivers will love the go-kart racetrack at Pole Position Raceway, where they can compete on an indoor track with either team or individual scores.
How Do We Get to Frisco? Part of the Dallas-Fort Worth metroplex, Frisco is conveniently located just 20 minutes north of downtown Dallas and within a few hours’ drive of Oklahoma City, Houston and Austin. It is accessible by US 380, the Dallas North Tollway, Sam Rayburn Tollway and SH 289. Frisco is 25 minutes from both DFW International and Love Field airports, which host the major airlines.
SportsPlanningGuide.com
Sports Planning Guide
61
SPORT_62-63_Layout 1 10/14/16 2:12 PM Page 62
2
3
6
MIDLAND, TX Ideal Venues for Swimming, Tennis and More 1. COM Mabee Aquatics Center Sports: Swimming, diving There are exciting things going on at COM Mabee Aquatics Center - particularly a new expansion. The FMH Foundation Natatorium, opened spring 2016, is a 43,000-square-foot facility and features an Olympic-sized pool, measuring 50 meters by 25 yards. As you might expect, facilities are top-notch; two 25-yard competitive pools, a springboard and diving platform and a fitness center lead the way.
2. Midland County Horseshoe Arena & Pavilion Sports: Rodeo, dance, cheerleading, gymnastics, martial arts, wrestling, table tennis, horseshoes The Horseshoe Arena Complex is another Midland venue celebrating something new: the 52,000-square-foot Horseshoe Pavilion, opened in 2015. It can host a variety of sports and activities, including rodeos, dance and cheer competitions, gymnastics, martial arts, wrestling, table tennis and horseshoes. The Pavilion and its neighboring Amphitheatre come with dressing rooms, production rooms, on-site parking and restrooms, and a box office. This space is ideal for hosting larger events; altogether, they can host anywhere from 2,862 to well over 6,000 people. 62
Sports Planning Guide
This West Texas city brings a burst of high-octane fun to sports travel planning. 3. Bush Tennis Center Sports: Tennis The Bush Tennis Center celebrated its third anniversary this April. Recently featured in the New York Times, this is Midland's newest tennis complex. It's slated to host events on the 2016 Black Gold Circuit and the 2016 USTA Tournament. With 18 full-sized courts, there's plenty of room for your group to get their game on, but a stadium and eight quick-start courts provide even more space if you need it. There's also an education building and a pro shop to keep everyone up to speed.
4. Scharbauer Sports Complex Sports: Football, soccer, baseball If you can kick it, hit it or catch it, you'll likely find room to do your thing at Scharbauer Sports Complex. Made up of three facilities Grande Communications Stadium, Security Bank Ballpark and Cimarex Energy Pavilion - the Scharbauer Complex contains excellent playing surfaces for football, soccer and baseball. There's one World Cup-sized soccer field and one regulation football field, both with synthetic turf. Under construction are four multi-purpose athletic fields, two with turf and two with grass. The Grande Communications Stadium has seating for 15,000; the Ballpark seats 5,000, and both sites have additional seating possible on a grass berm. On-site parking, restrooms, designated media areas, press boxes, coaches booths and community rooms round out the amenities. @SportsPlanGuide #SportsPG
SPORT_62-63_Layout 1 10/14/16 2:19 PM Page 63
6. Freddie Ezell Sports Complex at Ulmer Park Sports: Softball, volleyball This 26-acre facility is the perfect place for softball and volleyball. From its nine 200-foot lighted softball fields to its five sand volleyball courts, there's plenty of room for players. And, with seating for 300, there's plenty of room for folks to cheer them on. Off the field, two concessions buildings and three restrooms cater to everyone's needs, while eight shade canopies keep the hot Texas sun at bay. Two grills, drinking fountains, two pavilions and a pair of playgrounds round out the amenities.
What Can My Team Do in Midland? Enjoy the ropes course, games, food and a first-run movie at Cinergy Cinemas, or if you're up for a little mind bending fun, complete the maze at Old Miners Maze. Your team may want to indulge their sweet tooth with a trip to Susie's South Forty Candy Factory, where you can see the confectioners in action with a factory tour (call for availability) followed by samples and the opportunity to take some home in the on-site gift shop. What if your group is interested in sports, sports and more sports? In that case, check out the professional teams in and around Midland. Groups can take their pick from baseball (Midland RockHounds), soccer (Midland-Odessa Sockers) or football (West Texas Drillers).
SportsPlanningGuide.com
Easy to Access from Any Direction Midland is located directly off Interstate 20 in western Texas. It's within a day's drive of Dallas, Fort Worth, Austin and El Paso. Midland is served by the Midland International Air and Space Port. Just a few minutes out of town, the airport provides out-of-towners with extremely convenient access. It accepts flights from Envoy, American Eagle, Southwest and United.
Planner Perspective “Every year the biggest and warmest welcome to the PGA Tour staff and players comes from Midland CVB.” — Rich Pierson, Tournament Operations, PGA Tour
VISIT MIDLAND
Stephanie Martin, Director of Sales 432-683-3381 • stephanie@visitmidland.com VisitMidland.com
Sports Planning Guide
63
SPORT_64-65_Layout 1 10/14/16 12:55 AM Page 64
6
1
4
PLANO, TX These Aren’t Your Average Parks
Plano provides a major league sports support infrastructure to conduct the best competitions possible.
1. Russell Creek Park
3. Enfield Park
Sports: Cricket, soccer, baseball Russell Creek Park features 20 lighted turf fields, seven cricket pitches and four baseball diamonds. In fact, the park has more cricket pitches than anywhere else on the North American continent and hosts international cricket tournaments. Russell Creek Park also has a small lake, hiking and biking trails, a pavilion, concessions, a playground and restrooms.
Sports: Baseball, softball, soccer Enfield Park offers eight lighted baseball fields of varying sizes and seven lighted youth soccer fields. The park also features restrooms, concessions, a shade shelter and plenty of parking at both ends of the park.
2. Heritage Yards Sports: Softball With nine lighted softball fields, concessions and restrooms, Heritage Yards at Plano is the venue for softball leagues, events and tournaments throughout three seasons. Other amenities include a playground multi-use court, vending, restrooms, an on-site main office and ample parking. 64
Sports Planning Guide
4. Carpenter Park Sports: Soccer, lacrosse, baseball Carpenter Park features 16 soccer fields that can also be used for lacrosse, and there are eight baseball fields—four lighted, two championship baseball fields and two additional baseball fields. There are also restrooms and playgrounds, the Carpenter Park Recreation Center and ample parking.
@SportsPlanGuide #SportsPG
SPORT_64-65_Layout 1 10/14/16 12:52 AM Page 65
5. High Point Park Sports: Soccer, softball The park has 14 soccer fields and 11 softball fields. Other amenities include restrooms, offices, concession stands and a playground.
6. Plano Sports Authority Sports: Basketball, soccer, volleyball, football, cheer and dance, baseball, softball, martial arts, track, rugby, wrestling, golf, flag football Better known as PSA, there are three of these 80,000+ squarefoot, indoor sport facilities within 15 miles of each other in Collin County. Each facility has at least eight full-size, top-of-the line wood courts, meeting space, concessions and plenty of restrooms.
A Cornucopia of Dining, Shopping and Sightseeing Options Plano is big on dining and shopping. From a family breakfast spot to a hip bar for a night out, downtown Plano’s urban dining scene will suit any palate. With more than 700 restaurants in Plano, your group’s only problem will be deciding exactly where to eat. Urban Crust, Zanata and Urban Rio offer rooftop dining, and the Dallas Area Rapid Transit stop is just a block away. Speaking of food, on Headquarters Road you can bypass the headquarters of Frito-Lay and Yum Foods. There are more than 70 shopping centers at several locations in town, including the Collin Creek Mall and the Shops at Legacy.
SportsPlanningGuide.com
A favorite attraction in Plano is Main Event, an indoor entertainment center with billiards, bowling, laser tag and more. Another hotspot in the area is Hawaiian Falls Waterpark, which is nearby many of the facilities. Visitors receive discounted coupons to the waterpark. See what it’s like to fly at iFly, an indoor flying simulator located in Frisco, Texas. Great for recreational use and teambuilding exercises, Go Ape! is a zip-line and ropes course facility at our beautiful Oak Point Park & Nature Preserve.There’s plenty more to see and do in Dallas, which is just 22 miles from Plano, such as the Dallas Arts District, Perot Museum of Nature and Science and Dallas Aquarium.
A Short Drive from Dallas Drive just 20 miles north of Dallas and you’ll run straight into Plano. Major thoroughfares heading north and south include the Dallas North Tollway, State Highway 75 and Preston Road. East and west accesses include State Highway 121, Highway 190 (President George Bush Turnpike) and Interstate 653. Plano is right on the DART light rail and bus line. Plano is 20 minutes north of two major airports—Dallas/Fort Worth International Airport (DFW) and Dallas Love Field (DAL)—with a total of 2,000 flights daily.
PLANO CVB
Cissy Aberg, Sport Sales Manager 972-941-5849 • cissya@plano.gov VisitPlano.com
Sports Planning Guide
65
SPORT_66-67_Layout 1 10/14/16 12:33 AM Page 66
3
2
6
SAN MARCOS, TX Facilities Just Right for Your Event 1. Gary Softball Complex Sports: Softball Gary Softball Complex is an eight-field complex for youth and adult fast- and slow-pitch softball. Four fields feature skinned infields with 300-foot fences and all fields are lighted.
2. Five Mile Dam Soccer Complex Sports: Soccer The Five Mile Dam Soccer Complex is located on the banks of the Blanco River. This 43-acre complex features 10 soccer fields (four of which are lighted), a pavilion, concession stands and a playscape. 66
Sports Planning Guide
Located in the middle of the Lone Star State, San Marcos offers countless opportunities for a successful sporting event. 3. Ramon Lucio Baseball Park Sports: Baseball, softball, biking Ramon Lucio Baseball Park has four lighted fields for youth baseball or softball. The 22-acre park also includes hiking and biking trails, picnic tables and BBQ grills.
4. Strahan Coliseum Sports: Volleyball, basketball, cheer, dance The 7,200-seat Strahan Coliseum is an $8.8-million facility that can accommodate volleyball, basketball, cheer and dance competitions. It is home to Texas State University’s men and women’s basketball and volleyball teams. Beginning in 2016, the Strahan Coliseum will undergo a $54-million expansion, adding 2,300 seats by building out the eastern side of the arena. An additional 81,000 square feet will turn the facility into the multi-use Texas State University Event Center by 2019. @SportsPlanGuide #SportsPG
SPORT_66-67_Layout 1 10/14/16 12:28 AM Page 67
5. Bobcat Baseball Complex Sports: Baseball The Bobcat Baseball Complex can accommodate 2,000 spectators for a baseball event and is home to the Texas State University baseball team. Rent the complex to compete where college-level teams play. The complex has a state-of-the-art video scoreboard to document the game play by play. Bobcat Softball Complex has a fan-friendly atmosphere with newly renovated team dugouts and improved bench-back metal bleachers. Bobcat Softball Complex can seat 1,000 people. The facility includes covered batting cages and updated netting and backstops.
6. Texas State Track & Field Complex Sports: Track & field Texas State Track and Field Complex can host all levels of high jump, pole vault, triple jump and steeplechase and has locations for field events discus, shot put, javelin and hammer throw. It can seat 1,000 people and includes concession stands, metal bleachers and storage for track equipment.
A Central Texas Location San Marcos is located on Interstate 35, 30 miles south of Austin, 47 miles north of San Antonio, 165 miles west of Houston and 202 miles northeast of Laredo. Austin-Bergstrom International Airport (ABIA) is a Class C international airport located in the Texas capital. Other nearby airport options include San Antonio International Airport, Houston’s George Bush Intercontinental Airport and William P. Hobby Airport, and Dallas/Fort Worth International Airport.
SAN MARCOS CVB
Clancy Hardin, CTE, Destination Events Manager 512-393-5934 • clancyh@sanmarcostexas.com TourSanMarcos.com
What Can My Teams Do in San Marcos? If you’re seeking an adrenaline rush, visit Skydive San Marcos. Choose from a tandem skydive experience or helicopter ride to see the beautiful sights in San Marcos. If you’re interested in the water and its inhabitants, The Meadows Center is the place for you. Check out underwater marine life or see springs bubble from the headwaters of the San Marcos River from a glass-bottom boat or kayak tour. Wonder World Park, the country’s only earthquake-formed cave open to the public, is also a great spot for those looking to go beneath the surface. Wimberley Glassworks displays daily demonstrations of small particles of silica and sand turned into glass art. Take home a new handmade kitchen set or flower vase as a souvenir. San Marcos is filled with different cultures and lifestyles, and its restaurants have a huge range of flavor. From food trailers near the river and international cuisine to upscale dining and Southern comfort food, the team’s bellies won’t be rumbling much longer. The Hitch: A Mobile Eatery is a fun spot to stop downtown for a quick bite to eat. San Marcos has a variety of lodging options to satisfy your group. Bed and breakfasts and pet-friendly hotels are available at a budget-friendly cost. SportsPlanningGuide.com
Sports Planning Guide
67
SPORT_68-69_Layout 1 10/14/16 1:07 AM Page 68
1
3 5
SANTA CLARA, CA
Tournament planners looking for the right warm weather destination marvel at the variety, quality and uniqueness of Santa Clara, California.
Santa Clara Facilities Deserve a Standing Ovation 1. Levi’s Stadium
3. George F. Haines International Swim Center
Sports: Outdoor sports Even though their name is San Francisco, the 49ers call Santa Clara home. The high-tech stadium opened in 2014 and can hold up to 75,000 visitors. It’s no stranger to the national spotlight, having hosted the PAC-12 Championship, WrestleMania 31 and Super Bowl 50. It’s also one of the most energy-efficient stadiums and one of the largest structures registered with the U.S. Green Building Council.
Sports: Swimming, diving The outdoor George F. Haines International Swim Center is a world-class facility that has been the training ground for many Olympic swimming, diving and synchronized swimming champions. The center’s racing pool is 75 by 50 feet with nine lanes and the training pool is 75 feet by 42 feet with six lanes. The diving well is 75 feet by 65 feet with a maximum depth of 17 feet along with one-meter and three-meter diving boards and a diving platform.
2. Leavey Center
4. Stephen Schott Stadium
Sports: Basketball, volleyball This complex is home to the Santa Clara University basketball teams and the school’s women's volleyball programs. The center has 4,700 seats and includes a themed floor, bleachers and a suspended scoreboard. The 101,300-square-foot facility also has a weight room, locker rooms, restrooms and concessions. There is a parking structure on campus near the complex, and additional parking is available around campus.
Sports: Baseball Santa Clara University’s baseball team calls Stephen Schott Stadium home. The 1,500-seat stadium is fully lit and includes an electronic scoreboard. Teams will love the 5,000-square-foot clubhouse (with showers) to prepare for the game and relax after. The park also holds a four-window concession stand, an umpire locker room, four covered batting cages, a medical training facility and 800-foot dugouts. Parking is adjacent to the field and around the university campus.
68
Sports Planning Guide
@SportsPlanGuide #SportsPG
SPORT_68-69_Layout 1 10/14/16 1:02 AM Page 69
5. Stevens Stadium Sports: Outdoor sports This 6,800-seat facility hosts the Santa Clara University soccer programs and is lighted for nighttime play. The naturalgrass field has also been the home of the MLS’ San Jose Earthquakes. It was recently renovated in 2015 to include a 7,000-square-foot training facility, new stadium seats, a new press box and a new scoreboard.
6. Mission Sports Complex Sports: Baseball, softball, soccer, tennis, basketball, volleyball A number of facilities are on the Mission College campus in Santa Clara. It includes four natural grass ball fields, three with dirt infields and one with a grass infield. The baseball/softball fields include batting cages, bleacher seating and lights. Next to the ballfields are the nine tennis courts. Across the street from the courts is the gymnasium, ready for basketball and volleyball. There are planned renovations at the gym for new shower facilities, team rooms and a sauna.
Enjoying Your Time in Santa Clara If your group doesn’t get enough thrills on the playing field, visitors can stop by California’s Great America, the only theme park in the state that offers a full water park free with admission. While in Silicon Valley, your group can learn more about the technology industry by visiting places such as the Intel Museum where you can discover how computer chips are made. Take your group on a 90-minute tour of Levi's Stadium or self-guided tour of the 49ers Museum presented by Sony. Have some fun at
SportsPlanningGuide.com
Off the Wall Soccer, where groups can be accommodated for parties and events as well as indoor soccer tournaments. Your group can also make their way over to AMF Moonlite Lanes bowling, where they can bowl the night away. Don’t forget to check out the shops while in Santa Clara. With eight shopping centers, everyone will have a chance to find the perfect gift to bring home at places like the Santa Clara Town Centre, Mercado Santa Clara, Rivermark Plaza or Westfield Valley Fair. Indulge in your favorite foods at places like Birk's Restaurant or try out the new restaurants at Santa Clara Square less than a mile from the Santa Clara Convention Center. They include II Fornaio, Opa! Authentic Greek Cuisine, Fleming's Steak House & Wine Bar, and Puesto- Mexican Street Food.
A Convenient Bay Area Location Several of the country’s major arteries pour into the area, and Santa Clara is a day’s drive away from cities like Sacramento, Las Vegas, Los Angeles, San Diego, Reno and Portland. Interstate 880 is accessible from I-5, I-80 and US 101. Fifteen minutes from Santa Clara is the Mineta San Jose International Airport, which is served by most major airlines
SANTA CLARA CONVENTION & VISITORS BUREAU David Andre, V.P. Marketing & Communications 408-454-1252 • david.andre@santaclara.org SantaClaraSports.org
Sports Planning Guide
69
SPORT_70-71_Layout 1 10/14/16 2:02 PM Page 70
3
6
5
STOCKTON, CA
In the heart of the Golden State, Stockton is a hidden gem with world-class sports facilities, amenities and leisure activities, knocking tournaments out of the park.
Top-Flight Facilities for a Wide Range of Events 1. Banner Island Ballpark Sports: Baseball The Stockton Ports, the Class A affiliate of the Oakland A’s, call Banner Island Ballpark home. The minor league club moved to the waterfront facility after it was built in 2005. The park holds 5,200, with 4,200 stadium seats. It includes four luxury suites, two picnic areas and elevated club seating. On the banks of McLeod Lake, the marina-style ballpark offers an excellent backdrop your players and spectators will enjoy. The park offers full concession and restrooms, and parking is found to the west and north.
2. Stockton Arena Sports: Hockey, basketball, volleyball, arena football, indoor soccer Right next door to Banner Island Ballpark is the home of the American Hockey League’s Stockton Heat. Also located on McLeod Lake, Stockton Arena opened in 2005 as part of a $68-million project. The NHL-regulation ice is smooth as glass. During hockey, soccer and arena football games, the waterfront arena seats 9,700. For court sports, the facility can house more than 11,000. With full concession and restrooms, spectators will take in the games comfortably. Parking is available in the parking garage northwest of the arena.
3. A.G. Spanos Arena – University of the Pacific Sports: Basketball, volleyball The University of the Pacific basketball and volleyball teams call A.G. Spanos Arena home as they take on their NCAA Division I 70
Sports Planning Guide
rivals in the West Coast Conference. The facility has seen a number of renovations since the new millennium. In 2000 the facility was refurbished with a new court and in 2004 it received a new video board and scoreboard. In 2007 a new sound system was installed. The 6,150-seat facility is located on the University of the Pacific campus on the southwest side.
4. Klein Family Field – University of the Pacific Sports: Baseball Next door to Spanos Arena on the campus of the University of the Pacific is the home of the Pacific Tigers’ baseball team. Klein Family Field opened in 2006 as the new home of the Tigers. The 2,500-seat facility received a renovation in 2007, adding batting cages and lights to the park. In 2009 the field got a facelift, getting a new upper concourse and receiving full concession and restrooms the next year. Players will enjoy the natural-grass field and covered dugouts.
5. Arnaiz Softball Complex Sports: Softball The four-field Arnaiz Softball Complex is located on the campus of Benjamin Holt College Preparatory Academy on the northeast side of Stockton. It has played host to a number of high school events, as well as the Central California Athletic Association Division II Conference Softball Championships. The complex offers bleachers at each of the four fields. All of the fields are equipped with lighting for night play. @SportsPlanGuide #SportsPG
SPORT_70-71_Layout 1 10/14/16 2:07 PM Page 71
6. Billy Hebert Field Sports: Baseball The former home of the Stockton Ports, historic Billy Hebert Field is a popular spot for high school tournaments at its location on the near north side of the city. A staple of baseball in Stockton since 1953, the 6,000-seat stadium features an artificial-turf playing surface and live video broadcasting. The grandstand is the same one built when the park opened in the 50s. It has also been used as a practice field for the Stockton Lightning Arena Football League. The field is lighted and offers restrooms and concessions.
Stockton Offers Many After-Game Options Located in California’s Central Valley, Stockton is the location you’re looking for, one that guests will be talking about for years. It won’t take long as you walk around downtown Stockton to realize it’s the city’s cultural and entertainment hub. Historic buildings house unique boutiques and culinary finds. Art enthusiasts can check out the Haggin Museum, home to a world-class selection of 19th century painters. For players who need a Vitamin C boost, try the weekly farmers market every Friday between May and October. Around town you’ll find cuisines of all ethnicities, including Mexican, Asian, Italian and American.
SportsPlanningGuide.com
Easy to Find from All Directions Interstate 5, locally known as the West Side Freeway, connects with interstates from the San Francisco area and runs north to Sacramento; it runs south to Los Angeles. The Golden State Highway, State Route 99, runs to the east side of Stockton from Sacramento down into the heart of the southern portion of the state. Drivers from the east come into Sacramento via Interstate 80 on their way to Stockton. Stockton’s Metro Airport is located on the southwest side of town. It services non-stop flights from Las Vegas and Mesa via Allegiant Airlines. Metro airports a short drive away include San Francisco, Oakland and Sacramento.
Planner Perspective “We’ve thoroughly enjoyed working with our friends at Visit Stockton in hosting the West Coast Conference baseball championship the last two years. With a central location and terrific facilities, Stockton has truly been a home run for our event!” —Jeff Tourial, Associate Commissioner, West Coast Conference
VISIT STOCKTON Tim Pasisz, Director of Sports & Tourism Development 209-938-1556 • tim@visitstockton.org VisitStockton.org
Sports Planning Guide
71
SPORT_72-73_Layout 1 10/14/16 1:56 PM Page 72
4 2
3
VALLEJO, CA
Experience the best location in California’s Bay Area when you choose Vallejo and its world-class venues.
High-Quality, Accommodating Venues 1. Mare Island Sports Complex Sports: Basketball, soccer, volleyball, wrestling, batting cages The 61,000-square-foot complex has hosted everything from basketball leagues to dog shows and roller derbies. Inside are two soccer fields, two half-court basketball courts, two full-sized courts for basketball and volleyball, four batting cages, an arcade and a pro shop. Seating capacity is 500.
2. Dan Foley Park Sports: Baseball, softball, soccer, basketball Covering 60 acres in Vallejo, Dan Foley Park offers the perfect space to bring your group outside while taking advantage of the various sports facilities, including a lighted baseball field, soccer and turf fields, a basketball court and a fishing dock. For added leisure, there is also a scenic nature trail and picnic areas with barbecues to help you unwind with friends or teammates. The Dan Foley Cultural Center offers six rooms ranging in size from a small 15-person space to a large banquet room for 500.
3. Wilson Park Sports: Softball, baseball Home to the professional baseball team the Vallejo Admirals, Wilson Park knows how to host a major sporting event. Fans enjoy coming out and enjoying the comfortable arena with its generous seating and plenty of concessions, restrooms and parking. The field is well-lit during night games, and seating capacity is around 500. 72
Sports Planning Guide
4. John F. Cunningham Aquatic Complex Sports: Swimming, diving Cunningham aquatic complex is prepared to host 1,000 spectators and provide top-notch facilities for athletes. The heated, Olympic-sized pool is 50-meters-by-25-yards and has 19 practice lanes. A special hydraulic flooring system allows the pool bottom to be raised or lowered to meet any special needs.
5. Jesse Bethel High School Sports: Basketball, archery, baseball, soccer, football, softball, wrestling This local high school is experienced in hosting a wide variety of sports. If you need space for a baseball game, basketball tournament or even an archery competition, this venue is prepared to serve the needs of groups and can comfortably seat 500.
6. Blue Rock Springs Golf Courses Sports: Golf At Blue Rock Springs you’ll find a driving range, teaching pros, a pro shop and club rentals for your convenience. Café Rock Grill is prepared to host any function, banquets and offers extensive menus. The West course is a 6,014-yard par 71 that was renovated in 2006. The East course is a 6,162-yard par 70 that is especially player-friendly.
@SportsPlanGuide #SportsPG
SPORT_72-73_Layout 1 10/14/16 1:58 PM Page 73
Enjoy the True Northern California Experience Don’t miss out on a visit to Six Flags Discovery Kingdom, which is open year-round thanks to the mild California temperatures. Six Flags Discovery Kingdom is Northern California’s only combined marine life, wildlife and wild rides destination, delivering Northern California’s most thrilling theme park experience. Check out the Saturday Farmer’s Market, held year round, for quality local goods and treats, and enjoy a stroll through the arts district. The Vallejo Heritage Home District is one of just several nationally registered districts west of the Mississippi. Radiating from downtown, the district is full of structures and homes that showcase the city’s architectural history. Just a 15-minute drive north is the world-famous Napa Wine Country. Tours can be organized right from the comfort of Vallejo, or you can head north by car and take advantage of the many options for getting around the scenic region, including the popular Napa Valley Wine Train. Ride the high-speed ferry from Vallejo to San Francisco’s Pier 41 or Ferry Building; you’re just an hour ride from the eclectic city that towers over the Bay. Be sure to stop by the Visit Vallejo Visitors Center to pick up a walking map and help make the most of your time in Vallejo.
SportsPlanningGuide.com
Convenient Bay Area Location Only 35 minutes from San Francisco, Vallejo is just a stone’s throw from many of the country’s major transport hubs. Interstate 80 makes its way through the nearby cities of Berkeley, Oakland and San Francisco. The San Francisco Bay Ferry makes getting in and out of Vallejo easy. A 60-minute ride links the two cities. San Francisco, Sacramento and Oakland International Airports provide easy access to nearby Vallejo.
Planner Perspective “I wanted to take a minute to inform you of how pleased the MuckFest MS San Francisco Association was with holding our 5K Mud and Fun Run at the Solano County Fairgrounds in Vallejo, CA. I can personally say it has been a pleasure working with the Vallejo CVB, local hotels and the city of Vallejo.” — Jake Geiger, Event Planning Manager MuckFest MS
VISIT VALLEJO
Carrie Baulwin, Director of Sales 707-642-3653 • carrie@visitvallejo.com VisitVallejo.com
Sports Planning Guide
73
SPORT_74-75_Layout 1 10/17/16 11:05 AM Page 74
3
2
3
FAIRPLEX, CA Versatile Sports Venue 1. Seven Exhibit Halls Sports: Multiple indoor sports These column-free, air-conditioned halls with high ceilings range from 30,800-105,500 square feet and can host a range of indoor sports such as roller derby, boxing, karate, gymnastics, volleyball, basketball and cheerleading. All halls are pre-wired for high-speed Internet and DSL.
2. Large Grass Infield Sports: Multiple outdoor sports With grandstand seating for 9,000-plus, this space is typically used for cultural festivals and music concerts, but can be converted 74
Sports Planning Guide
Located in Pomona, California’s go-to venue for events of all kinds hosts the LA County Fair. to host a variety of outdoor sporting events. If it can successfully host the Red Bull Straight Rhythm event, it can definitely provide the perfect space for your event. An evolution of the sport of supercross, Red Bull Straight Rhythm features an "unwound" track where there are no turns, just a half-mile straight rhythm section.
3. Auto Club Raceway in Pomona Sports: Running, obstacle courses, drag racing As the season opener and closer for the NHRA drag race circuit, this venue is typically used for drag racing events. However, it’s also been used for a variety of 5K races, obstacle courses and half marathons. @SportsPlanGuide #SportsPG
Fun Off the Field
Planner Perspective
In addition to impeccable sporting venues and accommodations, Fairplex offers a full range of amenities. Take the Sheraton Fairplex Conference Center, for example. The state-of-the-art, 85,000-square-foot center features spacious seminar rooms as well as breakout rooms with interactive video conferencing, high-speed Wi-Fi, professional audio/visual and computer capabilities managed by an expert technical team. The IACC-certified and LEED-engineered conference center has everything needed to plan and host a world-class conference or event. Other examples include the Fairplex Center Ballroom (a room with dining capacity for 1,000) and an on-site urban farm whose fresh produce is transformed into innovative culinary offerings by awardwinning chefs. Dining opportunities at Fairplex include McKinley’s Grille and Finish Line Sports Grille. Every week on Food Truck Thursday you can get your dinner out of a vehicle. Being so close to Los Angeles, why not stop by the City of Angels? Get a glimpse of the 45-foot-high white letters of the Hollywood Sign, a symbol of Tinseltown. Also check out the Hollywood Walk of Fame and rides and attractions at Universal Studios Hollywood. Venice Beach, near Los Angeles, has volleyball nets, fishing piers, a 16,000-square-foot skate park and the Ocean Front Walk, aka “the boardwalk.” Anaheim, also close by, is home to one of the top 10 tourist attractions in the country, Disneyland. Shopping, entertainment, events, dining and Disney characters galore—Disneyland has all the checkpoints. Minutes away from Disneyland in Buena Vista is Knott’s Berry Farm theme park, where you can chase the thrill on roller coasters or cool off at one of Soak City Water Park’s slides.
“We’ve been extremely happy hosting our annual Holiday Half Marathon & 5K at Fairplex. Its ample parking, scenic property and close proximity to Bonelli Park make it an ideal race course location. The friendly staff has been great to work with and we look forward to working together for many years to come.” — Phyllis Blanchard, RUN Racing, Event Director
FAIRPLEX Melissa DeMonaco, Director of Sales Phone: 909-865-4042 • demonaco@fairplex.com Fairplex.com
How to Find Fairplex Fairplex is located in Los Angeles County, which is served by I-15. It’s an easy drive from Los Angeles, Orange County, Long Beach, Santa Clarita, Riverside, San Fernando Valley, Victorville & High Desert and San Bernardino. Cities under eight hours away from Pomona include San Francisco, Las Vegas and Phoenix. Fairplex is just nine miles west of Ontario International Airport, which is served by Alaska, American, Delta, Southwest, United and Volaris airlines. Los Angeles International Airport is an hour away.
SportsPlanningGuide.com
Sports Planning Guide
75
SPORT_76-77_Layout 1 10/17/16 11:14 AM Page 76
SI
South REGION W
hether you’re looking for a place to hold a rowing competition, an equestrian event or a softball tournament, sports-minded cities and counties across the South are eager to host your group. Thanks to superior facilities and a wide range of accommodations and attractions, planners can take heart in knowing the folks at each destination in this regional section are old hands at coordinating events of all sizes. They make it look easy.
SITE INSPECTIONS
94 Columbus, GA 96 Cobb County, GA 98 Columbia County, GA 100 Alpharetta, GA 102 ATL Airport District, GA 104 Cumming-Forsyth County, GA 105 DeKalb County, GA 106 Gwinnett County, GA 107 Athens, GA 108 LakePoint Sporting Community, GA 110 LaGrange-Troup County, GA 76
Sports Planning Guide
112 Lake Lanier, GA 114 Peachtree City, GA 116 Rome, GA 117 Valdosta-Lowndes County, GA 118 Savannah, GA 122 Sevierville, TN 124 Rutherford County, TN 136 Myrtle Beach, SC 138 Spartanburg, SC 140 Greenville, SC 142 North Myrtle Beach, SC
SPORT_76-77_Layout 1 10/17/16 11:14 AM Page 77
184
Golf courses are among the many first-rate sports venues available for event planners in Dothan, Alabama.
144 146 148 150 152 154 156 158 160 168 170 172
Easley, SC Columbia, SC Aiken, SC Sumter, SC Greenwood, SC Kissimmee, FL Palm Beach County, FL Ocala/Marion County, FL Orange County Convention Center, FL Fayetteville, NC Gaston County, NC Greater Raleigh, NC
174 176 178 182 184 186 189 190 192 194 196
Greensboro, NC Greenville, NC Wilmington and Island Beaches, NC Foley Sports Tourism Complex, AL Dothan, AL Stafford County, VA Prince William & Manassas, VA Martinsville-Henry County, VA Hampton, VA Conway, AR FNC Park, MS Sports Planning Guide
77
SPORT_78_Layout 1 10/17/16 11:23 AM Page 78
SPG
SPORT_79_Layout 1 10/17/16 11:28 AM Page 79
10
TWENTY YEARS LATER: ATLANTA’S PERFECT
GEORGIA GUIDE • 2017
16
VIRTUAL SITE INSPECTIONS OF EVENT- READY DESTINATIONS
The standard for building Olympic venues that last
7
SPORTS FOR LIFE IN GEORGIA
A Premier Travel Media publication • www.SportsPlanningGuide.com
SPORT_80_Layout 1 10/18/16 8:30 PM Page 80
GEORGIA IS A GREAT DESTINATION TO
SUPPORT YOUR TEAM!
kevin langston Deputy Commissioner, Tourism
Georgia offers a rare combination of a thriving cosmopolitan city , mountains, beaches and much more, all within a very short drive. It’s our people and our places that make Georgia one of the top destinations for domestic and international visitors. The mild climate in Georgia allows sport enthusiasts to attend and participate in sporting events year-round. Pair that with our world-class destinations, attractions, facilities and restaurants, and visitors have plenty to enjoy before and after the buzzer sounds. Georgia is home to a wide variety of sports from professional and college football and baseball to professional and amateur motorsports. Our pro sport teams include the Hawks, Falcons, Braves and new soccer teams Atlanta United and Tormenta, all of which welcome thousands of cheering fans each year. The Peach State also plays host to a multitude of amateur and youth sporting events; from big-city tournaments to small-town games, every corner of the state of fers unique sporting events for fans. No matter what your favorite sport, Georgia offers scores of fun and family-friendly places to watch exciting matchups. Georgia has a long history of hosting major sporting events inAtlanta including the 1996 Centennial Olympic Games, SEC Football Championships, NCAA Men’s Final Four, NASCAR Sprint Cup Series, Bank of America Football Classic, Chick-fil-A Kickoff Game, the Chick-fil-A Bowl and many more. There is always a game to attend or a team to cheer on with six professional sports teams, numerous college teams and topnotch venues in Georgia. Whether you’re a runner, a hockey fan, a gymnast or a baseball and softball enthusiast, Georgia is a great destination to support your team! Sincerely,
Kevin Langston Deputy Commissioner, Tourism
GA SPORTS
SPORT_81_Layout 1 10/17/16 11:33 AM Page 81
State TOC_Layout 1 10/17/16 7:26 AM Page 82
GEORGIA 84 90
7 Sports for Life in Georgia Atlanta’s Perfect 10
©iStock.com/bgblue
SI
94 96 98 100 102 104 105 106 107 108 110 112 114 116 117 118 82
Columbus Cobb County Columbia County Alpharetta ATL Airport District Cumming-Forsyth County DeKalb County Gwinnett County Athens LakePoint Sporting Community LaGrange-Troup County Lake Lanier Peachtree City Rome Valdosta-Lowndes County Savannah
Sports Planning Guide
@SportsPlanGuide #SportsPG
SPORT_83_Layout 1 10/14/16 1:27 AM Page 83
Stay and Play in the District
sf
150,000 Event exhibit hall 8,000 Hotel rooms 24 Hard tennis courts 12 Ultimate fields 6 International-sized soccer fields 4 Clay tennis courts 2 Golf courses 1 Cycling velodrome Minutes from just about anywhere +
Play in the district and save 30% or more when you book your stay or event in the ATL Airport District. @X^edSc c_edW _T R_g^d_g^ 3d[N^dN dWS 6XcdbXQd _ůSbc V_[T QiQ[X^V dS^^Xc c_QQSb e[dX]NdS N^R f_[[SiPN[[ TNQX[XdXSc gWX[S _eb caͶ TdͶ ShWXPXd WN[[ Xc dWS `SbTSQd c`NQS T_b N[]_cd N^i SfS^d _b Q_]`SdXdX_^Ͷ 3 gXRS fNbXSdi _T `_`e[Nb W_dS[ PbN^Rc VbSNd T__R N^R SNci NQQScc d_ dWS NXb`_bd ]NZSc dWS 3G? 3Xb`_bd 6XcdbXQd dWS `SbTSQd RScdX^NdX_^ T_b i_eb ^Shd c`_bdX^V SfS^dͶ
LESS HASSLE, MORE SPORTS Visit ATLdistrict.com/Sports to help plan your next stay
SPORT_84-85_Layout 1 10/18/16 2:37 PM Page 84
7
tains of north Georgia to the coastal beaches and farmland of southern Georgia, from the sprawling metr opolis of Atlanta’s vibrant ar t, music,
and literature to the quiet expanse of satellite cities dotted across the diverse landscape – there is something for every taste in Georgia. Sports are no different. Georgia is defining what it means to be a sports state, going beyond traditional team sports to become a go-to destination for what is frequently called “sports for life.” Let’s explore seven of the best around the state: Buford Highway Bikes & Bites Location: Doraville Set on one of the busiest roads in Georgia, in one of the most economically , socially and culturally diverse cities in the world, Buford Highway Bikes & Bites takes place smack dab in the middle of Buford Highway in Doraville. If you’ve ever driven it, you can imagine how odd it will look with no cars but instead, a herd of bicyclists. Winner of the Atlanta Bicycle Coalition's 2016 Local Bike Initiative Blinkie Award, this policeescorted tour by bicycle of Atlanta’s most deliciously diverse street is not to be missed. Doraville is known for a diverse culture, where East meets W est, and features some of the best Vietnamese dishes in the area, as well as BBQ (both American and Vietnamese), Mexican-style tacos and Atlanta’s best Dim Sum.
Alpharetta CVB
Sports forinLife Georgia
G
eorgia is known for its diverse landscape and cultures; from the moun-
Rome Sports Clocktower Classic Location: Rome Clocktower Classic Handcycle Stage Race, the only race of its kind in the continental United States, is comprised of 5 stages over the course of four days. This race has been endorsed by the US Handcycling Federation and US Paralympics Cycling. Participants from around the world travel to Rome to participate in the race which features challenging hill climbs, rolling terrain plus flat and fast courses. US Paralympics has utilized the race as a training event for the national team. The Clocktower Classic brand has recently expanded into wheelchair tennis, with the Clocktower Classic Wheelchair Tennis Championship. The tournament has been named Best Wheelchair Tennis Tournament the last two years running by USTA Georgia. Both events are open to all abilities and ages. Both events donate a portion of their proceeds to purchase adaptive sports equipment for local youth programs. Augusta Disc Golf Association Location: Augusta Augusta, Ga., has one of the most comprehensive community disc golf organizations in the southeast. The Augusta Disc Golf Association consists of six courses in the Augusta area and features weekly play days, monthly tournaments and leagues for all ages and abilities. The favorable year-round weather has turned this sport into a consistent draw for local and visiting patrons alike. The disc golf season culminates in the Augusta Disc Golf Classic, played at Lake Olmstead Park and Pendelton King Park on September 24 & 25, 2016.
The annual IronKids Alpharetta, one of the largest youth triathlons in the United States, has divisions for three age groups. 84
Sports Planning Guide
@SportsPlanGuide #SportsPG
SPORT_84-85_Layout 1 10/18/16 2:34 PM Page 85
Columbus Soldier Marathon Location: Columbus From start to finish, this is truly a community event. Organized by local event planners, the race utilizes the local terrain, boosts the local economy and provides benefits to local veterans. There is a race for everyone. The Marathon is the main event and serves as a qualifier for the Boston Marathon. If the Full Marathon is not for you, there is a half marathon, full relay marathon, Soldier 5K, a Kids Soldier Marathon, and a Virtual Marathon. During the first six years, the Soldier Marathon Races donated $150,000 to military organizations in Columbus and Fort Benning, including the National Infantry Museum, House of Heroes, Fort Benning MWR (Morale, Welfare and Recreation), Team Red, White & Blue and Honor Flight. One hundred percent of all sponsor dollars given to the Soldier Marathon is distributed to military organizations. Columbia County Wildwood Games Location: Columbia County After learning that they had secured the USA Cycling Marathon Mountain Biking National Championships, the Columbia County Convention and V isitors Bureau decided to build the Wildwood Games around the event. The main event of the Wildwood Games, the Marathon Mountain Biking National Championship, will cover the grueling terrain of Georgia Fall Line (where the land shifts from slopes of the Piedmont to the flatland associated with South Georgia). This includes racing over gravel, single-track, woods roads, dirt roads, creek crossings and a long, dirt road descent into Below Dam and then a tough climb back up US-221 before finishing on a gravel road and double-track sprint to the finish line. The Wildwood Games also include BMX Races, trail running and a disc golf tournament. SportsPlanningGuide.com
Publix Savannah Women’s Half Marathon & 5k Location: Savannah Created by the Savannah Sports Council and entering its third year, the Publix Savannah Women’s Half Marathon & 5k welcomed 2,400 runners in 2016 with 65% of participants from outside the local area. This race route encapsulates Savannah’s history and charm in 13.1 miles in and around some of the area’s most scenic attractions. The course begins alongside each of Savannah’ s largest recreational parks, Forsyth Park and Daf fin Park, and navigates through 12 of the scenic squares in the city’s Historical District. With the finish line at the iconic Forsyth Park Fountain, this run provides a memorable experience unique to Georgia. IronKids Alpharetta Location: Alpharetta Entering its 15th year of competition, IronKids Alpharetta is a USA Triathlon sanctioned event and will be held at Wills Park in Alpharetta, Georgia. This annual event is one of the largest youth triathlons in the US with more than 1,300 athletes competing in a swim, bike and run competition. The mission of IronKids is to inspire and motivate youth through sport and lead to active, positive and healthy lifestyles. The race includes three divisions: Junior for ages 6 to 8, Intermediate for ages 9 to 11 and Senior for ages 12 to 15. SPG
The Clocktower Classic handcycle and tennis events (top) take place in Rome, Georgia. Right: The Soldier Marathon in Columbus. 85
SPORT_86-89_Layout 1 10/14/16 1:31 AM Page 86
GEORGIA HAS
102 MILLION DOMESTIC VISITORS
3% PROFESSIONAL 3% PARTICIPATE IN
AMATEUR
ANOTHER
SPORTING EVENTS
ATTEND A
SPORTING EVENT
SPORT_86-89_Layout 1 10/14/16 1:31 AM Page 87
SPORTS TOURISTS IN GEORGIA
$466 PER TRIP WHEN ATTENDING AMATEUR SPEND
SPORTING EVENTS
SPEND
$591 PER TRIP
WHEN ATTENDING PROFESSIONAL
SPORTING EVENTS
SPENDING
MORE LEISURE VISITOR THAN THE AVERAGE
ExploreGeorgia.org
SPORT_86-89_Layout 1 10/14/16 1:44 AM Page 88
SPORT_86-89_Layout 1 10/14/16 1:45 AM Page 89
SPORT_90-92_Layout 1 10/17/16 8:05 AM Page 90
T W E N T Y
Y E A R S
L A T E R
McAuley Aquatic Center at Georgia Tech hosted 1996 Olympic events.
Atlanta’s Perfect
10
Atlanta’s execution of the 1996 Summer Olympics is the gold medal standard for building sports facilities that last 90
Sports Planning Guide
@SportsPlanGuide #SportsPG
SPORT_90-92_Layout 1 10/17/16 8:12 AM Page 91
I
t seems fitting that 20 years later , the venues of the successful 1996 Olympics were once again the home to the world’ s top athletes, serving as pre-event venues for the 2016 Rio Olympics. McAuley Aquatic Center, located on the campus of Georgia Tech, hosted the swimming, diving and synchronized swimming events two decades ago, and in summer 2016 the stunning indoor facility played host to future gold medal winners Michael Phelps, Nathan Adrian and others as they hosted the pre-Olympic swim camp prior to the team’s departure for Rio. Another aquatic venue, sparkling and expansive Lake Lanier, located north of metro Atlanta in Gainesville, served as the 2016 Olympic qualifier for Rio. Commentators and critics often dwell on past Olympic venues that aren’t re-purposed and remain as legacies of dramatic overspending. Yet, the 1996 Summer Olympics stands tall as an exemplary demonstration of utilizing Olympic facilities to support collegiate and professional sports, and creating public spaces for families and residents to enhance their quality of life. Atlanta scored an upset when the International Olympic Committee in 1990 chose it over five other cities to host the 1996 Games. At the time, Atlanta was not considered a world-class city . But it beat out Athens, Greece, bidding to be the sentimental host of the 100th anniversary of the modern Olympics. Led by Billy Payne, president of the Olympic Organizing Committee, and Mayor Andrew Young, Atlanta got busy fast. After winning the bid, Mayor Young joined the local Olympics organizing group, taking charge of relations with labor unions, civil rights and community organizations. Payne led the fund-raising efforts. There was over $1.7 billion in private funding for the Games themselves with millions more in state and federal government assistance in the form of housing, infrastructure improvements, security and over 100,000 staff and volunteers to wrangle. The 1996 Olympic Games in Atlanta successfully welcomed 10,320 athletes representing 197 nations who competed in 271 events in 26 sports. Atlanta remains the last U.S. city to host the Summer Olympics. Immediately following the Olympics, the 1996 Summer Paralympics were also held in Atlanta. It was the first time the Paralympics followed the Olympics utilizing the same facilities and Paralympic athletes were awarded full medal status. The infrastructure was prepared for the challenge of hosting and successfully handled over 3,200 athletes and almost 400,000 spectators with ease. Centennial Olympic Park, part of Payne’s vision, was conceived as both a central gathering location for visitors and spectators during the Olympics, and as a lasting legacy for the city. During the Olympics, the park contained sponsor exhibits, hosted entertainment and medal presentations, and was a hotbed for pin trading. Today, a 360-degree turn using Centennial Olympic Park as a vantage point offers a panoramic view of the residential, hotel, office and retail development now thriving around the 21-acre public facility. According to city of Atlanta statistics, over $1.5 billion in new development has been created around the popular park. Atlanta’s 1996 re-purposed venues continue making a significant impact on Atlanta’s sports and collegiate competitions, tourism and overall quality of life. Here is a look at five venues still being used today: SportsPlanningGuide.com
CENTENNIAL OLYMPIC STADIUM (TURNER FIELD)
The main 85,000-seat stadium for Atlanta’s Summer Olympic Games played host to one of the most moving opening ceremonies in Olympic history with Muhammad Ali’s poignant lighting of the Olympic flame, Michael Johnson’s world record in track and field, and Carl Lewis’ career farewell. Post-Olympics and Paralympics, the stadium was home to Major League Baseball’ s Atlanta Braves and was renamed Turner Field after legendary owner Ted Turner. The Braves, who generate over $100 million dollars in economic impact annually, have called the stadium home for 19 years. In 2018, however , the facility will be re-purposed once again as Georgia State University announced plans in 2016 to purchase the site and develop their football stadium, student housing and additional mixed-used development. LAKE LANIER
This massive 59-square-mile reservoir in Gainesville was constructed in 1956 and averages over seven million visitors a year, in part from the publicity the area received during the 1996 games. The Lake Lanier Oympic Center hosted the canoe sprint and rowing competitions, which saw British, Italian and Dutch athletes taking home gold. Praised for its friendly locals during the Games, the venue generated $7 million to the local economy, and the facility still uses many of the same course configurations. Lake Lanier has continued to host numerous world-class competions over the past two decades. In addition to the 2016 Olympic qualifier for Rio, Georgia’s largest lake hosted the May 2016 PanAmerican Championships and will host dozens of international teams at the 2018 Dragon Boat World Championship.
Sports Planning Guide
91
SPORT_90-92_Layout 1 10/17/16 8:28 AM Page 92
T W E N T Y
Y E A R S
L A T E R
MCAULEY AQUATIC CENTER AT GEORGIA TECH
Still considered by many as one of the top international aquatic competition venues, the McAuley Aquatic Center at Georgia Tech was built specifically for the Olympics. The center hosted swimming, diving and synchronized swimming events, but this venue presented a challenge following the Games. Olympic swimming is an outdoor event, while collegiate swimming is an indoor winter event. By looking to the future, Georgia Tech invested an additional $45 million after the Olympics and enclosed the facility. No changes were made to the competition pool and today the Olympic athletes’ 50-meter warm-up pool is still being used
by the school. The center regularly hosts championship events, including NCAA swimming championships and the USA Swimming Nationals. GEORGIA INTERNATIONAL HORSE PARK
The International Horse Park has been groomed for greatness since its 1995 inception, first serving as the equestrian venue for the largest sporting event in the world: The 1996 Centennial Olympic Games. The park was the setting for all equestrian events, as well as the final two events of the modern pentathlon. It also was the site of the first-ever Olympic mountain bike races, and the trails are still utilized today. Today, the Horse Park still hosts a number of regional and national equestrian competitions, but has been expanded and enhanced. The park features a beautiful resort hotel, golf course, horse and mountain bike riding trails, camping, Arboretum and is a popular venue for reunions, special events and festivals. SOUTH COMMONS SOFTBALL COMPLEX
A baseball venue a century before the Olympics, Golden Park in Columbus, Georgia, 90 minutes south of Atlanta, was developed into the eight-field South Commons complex for women’s fastpitch softball. The main Olympic action took place in the historic Golden Park, where 5,000 fans watched the American women triumph over China in the gold medal game. Today the property is also home to an ice rink, skate park and a soccer/football field, and in 2013 it hosted the BEEP Baseball World Series Championships. One of the most overlooked legacies of the 1996 Olympics was that Atlanta not only broke even on a $3-billion venture but also proved to the world that it was a world-class city. The overall economic impact was estimated to top $5 billion, and today, many of the new developments that ring Centennial Olympic Park, including the new Center for Civil and Human Rights, College Football Hall of Fame, Georgia Aquarium and World of Coca-Cola, can be historically traced back to the development of this legacy park, as well as Atlanta’s reputation as host to the 1996 Summer Olympic Games. Atlanta’s legacy truly leads the medal count. SPG 92
Sports Planning Guide
@SportsPlanGuide #SportsPG
SPORT_93_Layout 1 10/15/16 3:29 PM Page 93
SPORT_94-95_Layout 1 10/17/16 10:43 AM Page 94
2
COLUMBUS, GA
Southern charm meets abundant facilities in a city rich in history and amenities.
Find Fabulous Facilities for Your Event 1. Columbus Aquatic Center
3. Woodruff Farm Soccer Complex
Sports: Swimming, diving This state-of-the-art natatorium features a 50-meter, Olympic-sized swimming pool and diving platforms for oneand three-meter competitions. A 25-yard therapy warming pool and complimentary locker rooms are welcome to all competing athletes, while spectators will have plenty of space in the 900-seat mezzanine. The center is equipped with audio and video equipment as well as high-definition screens to provide high-definition coverage. Concessions and ample parking are also available.
Sports: Soccer This 11-field complex features lighting, ample parking and concessions. Fields are suitable for any age group, and the area offers open space and a playground for younger family members.
2. South Commons Softball Complex and Stadium Sports: Softball, baseball Home to the 1996 Olympic fastpitch softball competition, this complex is internationally renowned by softball players and coaches. The elite venue includes eight fields with a roadhouse and a 2,500-seat stadium that has hosted local, state, regional, national and international competitions. For spectators, South Commons provides concessions, abundant parking and easy access to the Civic Center as well as nearby baseball and football fields. There are over 40 nearby hotels and dining options due to the center’s convenient location close to downtown and the greater Columbus metro area. 94
Sports Planning Guide
4. Cooper Creek Tennis Center Sports: Tennis The facility has been recognized as a USTA Facility of the Year and features 30 lighted courts, making it one of the largest public softcourt tennis areas in the United States. Once the expansion is completed, the center will have 57 courts in one location, great for players, teams and coaches. They can play their matches, watch their students and support teammates without traveling to multiple sites.
5. Columbus Ice Rink Sports: Hockey, figure skating Ice skating groups of 25 or more receive a discount in this expansive skating facility, which welcomes hockey tournaments, ice skating competitions and fun nights out for teams of any sport. Seating areas can accommodate 700 spectators. @SportsPlanGuide #SportsPG
SPORT_94-95_Layout 1 10/17/16 10:50 AM Page 95
6. Columbus Civic Center Sports: Figure skating, hockey, cheerleading, indoor football This state-of-the-art and multipurpose sports and entertainment facility welcomes competitions and professional athletes from across the country. The 23,000 square feet of floor space and 10,000 seats are perfect for larger competitions, and a flexible floor can accommodate anything from hockey to cheerleading to arena football. Over 5,000 square feet of hospitality space and concessions are also available.
FACILITY SPOTLIGHT
Columbus Off the Field The city’s main attractions are centered around the Chattahoochee River, with the 14-mile riverwalk guiding visitors through historic uptown to Oxbow Meadows Environmental Learning Center. Uptown Columbus is where the locals go. Enjoy great restaurants, shopping and Woodruff Riverfront Park with its splash pad and playground. Catch a show at the Springer Opera House, the State Theater of Georgia, or at the RiverCenter for the Performing Arts. If your team prefers a more adventurous day off, experience whitewater rafting and the Blue Heron zipline and treetop experience. The National Infantry Museum is one of Columbus's premier educational attractions, featuring more than 70,000 artifacts from the last 240 years of American military history. With thousands of artifacts, monuments, interactive exhibits and video presentations on display, the National Infantry Museum is one of the nation’s leading military history destinations. Visitors of all ages can experience first-hand the American Infantryman’s journey to defeat tyranny around the globe. The Coca-Cola Space Science Center is located in the heart of Uptown along the beautiful Chattahoochee River and riverwalk. The center offers simulators, film screenings and observation events appropriate for all ages. The Omnisphere Theater can transport you to distant planets, while the Challenger Learning Center simulates a rocket launch from the command center.
5
1
A Short Trip from Atlanta Columbus is 90 minutes south of Atlanta via Interstate 185 and is within four hours of Tallahassee, Birmingham, Montgomery, Macon and Chattanooga. Scenic Highways lead to Columbus and are accessible from all neighboring states, making bus and car caravan trips a breeze. For teams arriving from farther away, the Columbus Airport welcomes Delta flights from Atlanta's Hartsfield-Jackson International Airport.
Planner Perspective
3
“Each year in November, one of the largest competitive high school events of the year takes place in Columbus, Georgia. The Georgia High School Association counts on the staff of the Columbus Sports Council to coordinate planning, including hotels and restaurants, the local school system, local media and the local university. Got a problem - just call on the Columbus Sports Council. They will step up to the plate, or should I say mat, and find the solutions!” — Pam Carter, Georgia High School Association Cheerleading Coordinator
COLUMBUS SPORTS COUNCIL Merri Sherman, CSEE, Executive Director 706-660-1996 • Msherman@columbusga.org ColumbusGASports.com
SportsPlanningGuide.com
6 Sports Planning Guide
95
SPORT_96-97_Layout 1 10/17/16 10:41 AM Page 96
5
2
1
COBB COUNTY, GA
Cobb County, Georgia is full of facilities to make your sports event one for the books.
A Wealth of Facilities Makes the Planner’s Job Easy 1. Kennesaw State University Sports and Entertainment Park Sports: Football, soccer, volleyball, track and field, flag football, lacrosse, rugby KSU Sports and Entertainment Park in Kennesaw boasts Fifth Third Bank Stadium, an 8,300-seat arena that can host football, soccer and lacrosse games on its regulation-size field and can keep spectators happy with all the typical amenities you would expect from a large, modern sports arena. It has The Perch, which comprises three lighted synthetic fields, one natural-turf field, four sand volleyball courts and an NCAA-regulation track. The park also offers The Track, an eight-lane Rekortan-surfaced track with a water pit for steeplechase and separate areas for field events. Within its 88 acres are numerous concession options, a walking trail, a lake and concert venues. 96
Sports Planning Guide
2. Al Bishop Softball Complex Sports: Softball Recently renovated, this complex in Marietta offers five softball fields that play host to about 2,500 tournament games and another 2,000 league games annually. With a control building, a picnic pavilion and parking aplenty, the Al Bishop Softball Complex is more than capable of hosting your next event.
3. Lost Mountain Park Sports: Softball, baseball, football, soccer, fishing, tennis This park in Powder Springs offers eight softball fields, one baseball field, two football/soccer fields, 12 tennis courts and two fishing ponds. In addition, it boasts three concession buildings, two playgrounds, three picnic pavilions, batting cages and walking tracks. It’s the perfect place to host an event. @SportsPlanGuide #SportsPG
SPORT_96-97_Layout 1 10/17/16 10:28 AM Page 97
4. McEachern High School Sports: Football, soccer, marching band Walter H. Cantrell Stadium, located at McEachern High School in Powder Springs, puts many college stadiums to shame. For one thing, it can seat up to 12,500 people. For another, it includes a high-definition video scoreboard and sound system. If that isn’t enough for you, it offers a luxury press box with private viewing areas and an adjacent field house with locker rooms.
5. Wild Horse Creek Park Sports: Softball, baseball, football, soccer, BMX, equestrian, fishing, tennis Powder Springs’ Wild Horse Creek Park offers six softball fields, four tennis courts, a baseball field, a soccer/football field, a brand new BMX track and an equestrian facility. The park also has five concession buildings, walking trails and a horseshoe pit.
northwest about 10 miles and you’ve reached Cobb County. Cobb County is only about 25 miles away from Atlanta’s Hartsfield-Jackson Atlanta International Airport (the world’s busiest airport), which accommodates most major airlines.
COBB SPORTS ALLIANCE
Rachel Rogers, Sports Sales & Services Manager 678-303-2630 • rrogers@travelcobb.org TravelCobb.org
6. Noonday Park Sports: Soccer, football, BMX Noonday Park in Kennesaw has 12 soccer fields, two hybrid football/soccer fields and two practice fields. In addition, it offers a BMX track, two concession buildings and a pavilion. If kids need something to do, there’s a playground. And if you need a place to plan the details of your event, the venue offers a meeting room.
Free-Time Activities to Keep Your Group Entertained Cobb County is 10 miles north of downtown Atlanta attractions. If you want to stay in the county, you’ll still find tons of opportunities for fun and adventure. Scream your head off on a roller coaster at Six Flags Over Georgia. Go for a walk, run or hike on the scenic Silver Comet Trail. Tour a Civil War battlefield at Kennesaw Mountain National Battlefield Park or try to land an ollie at Kennesaw Skatepark. Of course, if you’re looking for less effort and more leisure, Cobb County has you covered, too. You can catch a concert or Broadway show at the Cobb Energy Performing Arts Centre or stroll around the Marietta Square. Treat yourself to food, drinks and atmosphere at any of the area’s 300-plus restaurants, which offer everything from classic Georgia barbecue to fresh seafood, from fine and elegant to rustic and down-home.
A Quick Drive from Atlanta Just point the wheel toward Atlanta and you’ll be in Cobb County in no time. Your best bets will likely be to take I-20, I-85 or I-75 to get there. If you find yourself in Atlanta proper, head SportsPlanningGuide.com
Sports Planning Guide
97
SPORT_98-99_Layout 1 10/15/16 3:48 PM Page 98
1
1
4
COLUMBIA COUNTY, GA Columbia County Offers Outstanding Parks and Facilities 1. Blanchard Woods Park Sports: Cross country, soccer, BMX, skateboarding As one of the premier soccer fields in the state, the highquality turf fields at this park in Evans are a top choice for athletes. The cross country course, one of the best in the Southeast, will challenge athletes from high school to college and is designed for state and regional meets.
2. International Disc Golf Center Sports: Disc golf Whether you’re a seasoned pro or new to the sport of disc golf, the staff at the International Disc Golf Center in Appling provides training to visitors so that they can get out and enjoy the area’s courses. While you’re there, visit the Disc Golf Hall of Fame & Ed Headrick Memorial Museum, filled with an impressive collection of disc golf memorabilia. 98
Sports Planning Guide
Whatever your sport, Columbia County is the perfect host for your next event.
3. Patriots Park Sports: Baseball, disc golf, soccer, softball, racquetball, tennis No matter what you’re looking for, this park in Grovetown is known as a one-stop facility in Columbia County. The Gymnasium Complex is a state-of-the-art indoor facility with an exercise room, game room, concessions and a 1,400-square-foot activity/meeting room. From aerobics to tennis, the park is an ideal choice for any event.
4. Riverside Park Sports: Baseball, boating, softball, T-ball, tennis, volleyball On the banks of a Savannah River tributary, this park in Evans has a boat ramp, docks and fishing pier. The complex has eight baseball/softball fields, tennis and beach volleyball options and a picnic shelter.
5. Savannah Rapids Park Sports: Biking, hiking, walking trails, kayaking, canoeing, paddleboarding This park in Martinez sits on an 80-foot bluff overlooking the beautiful Savannah River and Historic Augusta Canal. Visitors can enjoy the great outdoors and get a dose of history too when paying a visit to the Savannah Rapids Regional Visitor Information Center. @SportsPlanGuide #SportsPG
SPORT_98-99_Layout 1 10/15/16 3:39 PM Page 99
6. Wildwood Park Sports: Boating, disc golf, fishing, hiking trails Sprawling over 975 acres, this Appling park offers access to popular Clarks Hill Lake and is the choice of major fishing tournament organizations. Also on site is the previously mentioned International Disc Golf Center and museum.
Fun and Adventures Await You in Columbia County To say that there is plenty to do in Columbia County is an understatement. Choose from outdoor adventure, live entertainment, cultural events, museums and historical attractions. Selecting Columbia County for your next sporting event means that you won’t have to worry whether or not your athletes have enough to do off the field. At Adventure Crossing, you can battle at laser tag in the multi-level arena, play at the arcade, relax in the cafe, race along on one of three go-kart tracks or enjoy a game of mini golf. At Clarks Hill Lake you can fish, swim, paddle and splash in one of the largest manmade lakes east of the Mississippi. With parks, marinas and campgrounds dotting the shore, there is no better way to take advantage of the county’s natural beauty. For those who want to experience the local towns, Harlem holds on to its historic charm and is home to the Laurel and Hardy Museum.
SportsPlanningGuide.com
How to Get to Columbia County Just outside the city of Augusta, Columbia County is on Interstate 20, a major thoroughfare that makes its way from South Carolina to Texas. Two hours to the west is the hub of Atlanta, which is a great jumping-off point for regional travel, and Columbia, South Carolina is just over an hour northeast. Augusta Regional Airport is served by American and Delta airlines, connecting to major hubs including Atlanta and Charlotte, with seasonal service to New York, Philadelphia and Washington, D.C.
Planner Perspective “In 2015, USA BMX hosted our annual Gold Cup Championship event at Blanchard Woods Park in Columbia County. We could not have been more pleased with the facility and especially the team at the Columbia County CVB. From planning, to event execution to post-event, Shelly and Randy were truly partners in our success. They took the time to learn and understand our event and sport, which allowed us to have an extremely successful race while providing a great experience for our customers.” —John David, Chief Operating Officer, American Bicycle Association
COLUMBIA COUNTY CVB
Randy DuTeau, Executive Director 706-312-1361 • rduteau@choosecolumbiacounty.com ColumbiaCountyItsHere.com
Sports Planning Guide
99
SPORT_100-101_Layout 1 10/14/16 3:32 PM Page 100
4
1
2
ALPHARETTA, GA Facilities Range from Ball Fields to Ice Arenas
With year-round sunshine, modern and affordable hotels, well-maintained facilities and professional partnerships, planning a sports event in Alpharetta, Georgia is as sweet as the peaches the state is known for.
1. North Park
3. Wills Park
Sports: Football, softball, tennis, soccer, baseball This sprawling park is perfect for a variety of sports and tournament-friendly competition with its clusters of fields. Its facilities include seven lighted tennis courts, two multipurpose synthetic turf fields and eight lighted softball fields. Families can enjoy meals in its two picnic pavilions and kids can choose from two playgrounds. Visitors to the park can also enjoy its Adult Activity Center, Arts Building, Rotary Reflection Garden and 3.1-mile walking trail.
Sports: Baseball, tennis, disc golf Home to the Alpharetta Youth Baseball Association, this 110-acre park is a tournament planner’s dream. The park includes seven grass baseball fields, one synthetic turf baseball field and two tee ball fields. Families and team siblings can enjoy its five picnic pavilions and Wacky World Playground. It also offers a disc golf course, six lighted tennis courts and a 1.8-mile walking trail where walkers can view the scenic Alpharetta Community Garden and Alpharetta Arboretum.
2. The Cooler Sports: Ice hockey, figure skating, volleyball, roller hockey, martial arts, yoga, wrestling One of Georgia’s largest skating facilities, the Cooler has two 85-by-200-foot ice arenas and one 85-by-185-foot roller arena. Courts are available for basketball and volleyball, and are adaptable for other sports. Four party rooms can be used for team gatherings and celebrations. 100
Sports Planning Guide
4. Windward Lake Club Sports: Tennis Windward Lake Club is a private tennis facility nestled amongst the pines in the heart of Alpharetta. WLC features 30 courts including 20 hard courts, two Har-Tru clay courts, six kids’ courts (36-foot courts for 8&U) and two platform/paddle tennis courts. @SportsPlanGuide #SportsPG
SPORT_100-101_Layout 1 10/14/16 3:29 PM Page 101
Downtime Options Abound for Players and Families Every good sports event planner knows there is more to planning an event than just the games and tournaments. The safety of the players and a family-oriented atmosphere for downtime is crucial to success. Alpharetta was recently named America’s 7th friendliest city by Forbes and offers a wide variety of familyfriendly activities perfect for the young and young at heart. Kids and adults can have a night out on the town together at Main Event Entertainment, where they can eat, play laser tag and bowl; or at Topgolf Alpharetta, where they can engage in friendly-competition with a point-scoring golf game over dinner and drinks. Families can enjoy picnics, fresh air and performances at one of three outdoor music venues: Verizon Wireless Amphitheatre, Chukkar Farm or Matilda’s Under the Pines. Take in a scenic outdoor walk on the Big Creek Greenway or at one of Alpharetta’s four arboretums. Release your inner daredevil during a rider training class at the Motorcycle Safety Foundation. In the heart of historic downtown Alpharetta, you’ll find boutique shops, a self-guided history walk and locally-owned restaurants offering delicious food. For a more luxurious experience, Avalon offers 86 lush acres of upscale shopping, chef-driven dining, resort-level hospitality and family entertainment at Regal Cinemas or on the Plaza lawn. North Point Mall and the surrounding area is home to more than 100 major retailers, including the only
SportsPlanningGuide.com
American Girl Boutique and Bistro in Georgia, an innovative LEGO Store, and AMC North Point Mall 12 to see the latest Hollywood flicks while reclining in style. The Walk of Memories at American Legion Post 201 and Veteran’s Field honors all those who have bravely served our country with a brick-paved path memorial honoring our fallen heroes; a collection of military equipment and monuments adds to this moving tribute.
Finding Alpharetta is Easy Perfectly positioned between the North Georgia Mountains and the international city of Atlanta, Alpharetta is easily accessible from all major interstates in North Georgia and the metro Atlanta area. Located only 22 miles north of Atlanta, Alpharetta is a breeze to access off of Georgia 400. Visitors can also access Alpharetta via Georgia Route 19, Hwy 120 or Hwy 92, connecting to major highways such as I-85 and I-75. Alpharetta is surrounded by five airports in the metro area—Hartsfield-Jackson Atlanta Airport, DeKalb Peachtree Airport, Mathis Airport, Gwinnett County Airport and Lee Gilmer Memorial Airport.
ALPHARETTA CVB
Anna Mikell, Sports Sales Manager 678-297-2811 • anna@awesomealpharetta.com AwesomeAlpharetta.com
Sports Planning Guide
101
SPORT_102-103_Layout 1 10/15/16 3:22 PM Page 102
1
ATL AIRPORT DISTRICT A Wealth of Facilities Makes Planning Easy
Combine the convenience of the ATL Airport District with the top-notch sporting facilities and lively culture and you get a fantastic place to host a sports event.
1. Georgia International Convention Center
3. Georgia Sports Park
Sports: Volleyball, wrestling, cheerleading, weightlifting With 400,000 square feet of flexible space, the GICC is certainly large enough to accommodate big sporting events. And with a full-service staff, including professionals to help with electrical, engineering and audio/visual needs, the center has the manpower and experience to ensure your event runs smoothly. The GICC is also second to none in convenience: It offers parking aplenty; on-site catering; mass transit options, including a shuttle that runs directly from the airport; and three on-site hotels.
Sports: Soccer, Ultimate Frisbee, rugby The location has six international-size, professional-quality, sand-amended, natural-grass fields with fast water drainage and a large root zone, and there are plans to build 10 more fields on the site in the future. Plenty of hotels and restaurants are nearby. The park is easy to get to and only charges $1 per day for parking.
2. South Fulton Tennis Center Sports: Tennis With 20 hard courts and four clay courts, the center can accommodate large tournaments and events, and is certified by the U.S. Tennis Association as a location for competitions. After extensive renovations, the center reopened in 2014 boasting resurfaced courts, a new pro shop and juice bar, and upgraded court lighting. The resurfaced parking lot can accommodate your event’s attendees, and the new pavilion can keep them shaded and cool as they watch participants volleying. 102
Sports Planning Guide
4. John D. Milner Athletic Complex Sports: Baseball, softball, cheerleading, football, soccer This facility includes four baseball fields, a football field, batting cages, covered dugouts, concessions, a press box, restrooms and field lighting. The John D. Milner Athletic Complex in East Point, located conveniently close to both major roads and public transportation, can host your outdoor sports event with ease, and it has enough amenities to keep everyone happy. There is even a large playground space for young spectators who can’t quite sit through nine innings. Baseball fields are varying sizes to accommodate different ages, and concessions with restrooms keep everyone comfortable. @SportsPlanGuide #SportsPG
SPORT_102-103r_Layout 1 10/18/16 1:49 PM Page 103
5. Dick Lane Velodrome Sports: Cycling The facility has hosted numerous competitions and events, including state championships, collegiate meets and pro series. The track is one-fifth of a mile and is banked at 36 degrees. It is the only velodrome in the world that has a green space containing a large oak tree and a creek running through the infield. With concessions, free parking and a picnic area, the velodrome has everything you need to put on a flawless cycling event.
FACILITY SPOTLIGHT
6. Delta Flight Museum Host an event in a museum that boasts multiple full-sized airplanes, a flight simulator and a fully lit Lockheed cockpit. The Delta Flight Museum is a fully functioning aviation museum, but with its 68,000 square feet of space and its on-site catering and amenities, it is also capable of hosting a wide array of events. The museum offers a Jet Age Hangar that is capable of seating 1,200 guests, as well as smaller courtyard, theater and conference room spaces that can accommodate varying numbers of participants and spectators.
1
The ATL Airport District Offers Fun for Everyone If museums are up your team’s alley, head over to the Delta Flight Museum (the Delta Airlines headquarters are close by) or visit the Fernbank Museum of Natural History. Craving some more high-octane activity in the area? Check out the Porsche Experience Center, which offers a driving school and test track. World of Coca-Cola has multiple theaters, a bottling tour, a store and a tasting room that lets you sample more than 100 different Coca-Cola beverages from around the world. Cool. For theme park thrills, take your group to Six Flags over Georgia.
3
Convenient Atlanta Location The ATL Airport District is easily accessed on major highways and interstates, including I-75, I-85, I-20 and I-285. Hartsfield-Jackson Atlanta International Airport is the world’s busiest airport, so you should have no trouble finding a flight that brings you directly to the ATL Airport District. In fact, 80 percent of the U.S. population lives within a two-hour flight of Atlanta. From the airport, there are Greyhound buses, shuttles and rental cars that can get you where you want to go.
Planner Perspective “SkillsUSA has been working with the GICC and Marriott hotels for over seven years now. The facilities are convenient, nicely kept and always meet our needs. The staff on each property go above and beyond at every task. Each year we are greeted by familiar faces that know our event and most times, they think and act before we can even make the ask. Year after year they are working to make sure that everything is to our liking and they are always assisting us in making our event even better than the year before. I would highly recommend the GICC and surrounding Marriott hotels to anyone looking to host a top-notch event!” — Ashley Brown, Executive Director, SkillsUSA Georgia
5
ATL AIRPORT DISTRICT
Kristin Schneider, Sales Manager 404-334-7508 • kschneider@atldistrict.com ATLDistrict.com
SportsPlanningGuide.com
6 Sports Planning Guide
103
SPORT_104_Layout 1 10/14/16 1:55 AM Page 104
1
3
CUMMING-FORSYTH COUNTY, GA What better place for athletes to step up to the plate than in Georgia’s healthiest county – Forsyth County. Fine Facilities for a Variety of Sports 1. Fowler Park Sports: Baseball, softball, football, soccer, lacrosse, tennis, basketball, skating Fowler Park in Cumming and the adjoining recreation center (with two basketball courts) provide ample space for groups. The park includes a skate park and a walking/jogging path. With amenities both inside and out, it is available year-round.
2. Central Park Sports: Baseball, softball, soccer, tennis, basketball, disc golf As the name suggests, Cumming’s Central Park is a main gathering place when it comes to sports and activities. With a long list of amenities, it’s easy to find the space and facilities to meet your group’s needs. Included are a community center with two basketball courts and a walking/jogging path. Groups will enjoy the use of meeting rooms, art classrooms, dance classrooms and a banquet facility.
3. Cumming Aquatic Center Sports: Swimming For swimmers and divers, the venue of choice in Forsyth County is the Cumming Aquatic Center. The building features a 50-meter competition pool with seating for 750, and more seating can be added for a total of 1,250. It has a 13.5-foot dive well. There also are a 25-yard instructional pool and outdoor leisure pool featuring a waterslide and lazy river. Meets, competitions and classes are held throughout the year. 104
Sports Planning Guide
Attractions and Nature are Easy to Find Take advantage of your free time enjoying all that Cumming/ Forsyth County has to offer for families. In a picturesque region just northeast of Atlanta, the county has plenty of activities to make your tournament or event a memorable one. With the major hub of Atlanta so close, you may want to spend time exploring all that the city has to offer, with popular attractions including the World of Coca-Cola, Georgia Aquarium and plenty of shopping and international dining options. In Cumming-Forsyth County you can leave the big city behind and enjoy time with friends and family in some of the many beautiful natural areas that are all easily accessible by car. Lake Lanier offers boating, fishing, camping and swimming, while the North Georgia Mountains are full of sparkling rivers, waterfalls, lush forests and some excellent hiking. Outdoor enthusiasts shouldn’t miss a visit to Sawnee Mountain and the nature preserve, where you can hike, rappel and even visit the ancient “Indian Seats.” While you’re in town, check out the Cumming Playhouse for family fun in a school-turned-theater that features plays, musicals, and concerts.
A Great Location in the Heart of Georgia Forsyth County is conveniently located about 40 miles northeast of downtown Atlanta and 50 miles from Atlanta’s airport. Take 85 North from downtown Atlanta to Georgia 400 North. The total time to Cumming-Forsyth from downtown Atlanta is about 45 minutes. Hartsfield-Jackson Atlanta International Airport, the nation’s busiest airport, is served by all major airlines.
CUMMING-FORSYTH COUNTY CHAMBER OF COMMERCE Anna Taylor Barlow, Director of Tourism 770-887-6461 • abarlow@cummingforsythchamber.org CummingForsythChamber.org
@SportsPlanGuide #SportsPG
SPORT_105_Layout 1 10/15/16 3:19 PM Page 105
A Wide Variety of Planner-Pleasing Facilities 1. Southeast Athletic Complex Sports: Soccer, softball, football, lacrosse This complex has hosted countless local tournaments and offers ample parking for 300 visitors as well as a concession area. Its 80 acres consist of five soccer fields (one lighted), four softball fields (two lighted), a women’s fast-pitch field and three multi-use fields.
2
2. Emory University Sports: Soccer, baseball, volleyball, tennis Emory’s Woodruff Center Gymnasium provides a state-of-the-art stage for basketball and volleyball, while Chappell Park and Cooper Field can play host to softball and baseball. The university also offers both outdoor and indoor tennis courts as well as a track & field stadium that doubles as a soccer pitch.
ATLANTA’S DEKALB, GA As far as hosting sports events is concerned, Atlanta’s DeKalb County is the MVP.
3. Wade Walker Park Sports: Baseball, football, soccer, softball, net ball, tennis, swimming With 177 acres dedicated solely to youth sports, Wade Walker Park is the perfect location to host a tournament. The park offers eight outdoor tennis courts, six softball and baseball fields, an indoor four-lane lap pool and several natural grass fields that can accommodate football and soccer. Additionally, Wade Walker Park offers trails that explore the nearby lake, five picnic shelters, a playground and a concession area.
DISCOVER DEKALB 770-492-5000 1957 Lakeside Parkway, Suite 510, Tucker, GA 30084 SportsDeKalb.com
rna me nt \ u o T r u o Y g in r B Ka lb! to Atla nta’s D e
Fun Times in the Atlanta Area If your teams are interested in exploring natural Georgia, look no farther than the scenic trails and spectacular views of Stone Mountain Park or the millions of years of history preserved in the archeological digs at Arabia Mountain. Bring your teams to Stone Mountain Park, where Geyser Towers is full of spontaneous water eruptions that let you cool off in the summer, or dart across suspended rope bridges and crawl through a maze of tunnels at SkyHike. DeKalb will be the future home of the Atlanta Hawks' Training Facility and Emory Sports Medicine Complex. Coming in the fall of 2017, Executive Park in Brookhaven will house a 90,000square-foot facility that includes both an official training facility and practice facility.
DeKalb County is the Home of •
Atlanta Silverbacks Professional Soccer
•
TOUR Championship by Coca-Cola
•
Stone Summit, Atlanta’s Largest Indoor Climbing Gym
•
Stone Mountain Park, Georgia’s #1 Attraction
•
Atlanta Hawks’ Training Facility & Emory Sports Medicine Complex (Coming in 2017)
Finding Your Way to DeKalb DeKalb County connects to Atlanta via I-20. Hartsfield-Jackson Atlanta International Airport (ATL) is only 20 minutes from DeKalb County and is serviced by most major airlines. SportsPlanningGuide.com
770-492-5000 SportsDeKalb.com Convention & Visitors Bureau
Sports Planning Guide
105
SPORT_106_Layout 1 10/15/16 3:17 PM Page 106
3
GWINNETT COUNTY, GA Sporting events are a breeze when planners choose Georgia’s Gwinnett County, a premier location for competition and fun. Top-of-the-line Facilities 1. Suwanee Sports Academy Sports: Basketball, volleyball The Suwanee Sports Academy has over 100,000 square feet of space, including seven NBA-regulation basketball courts and 11 regulation volleyball courts. Entire national competitions are held here, all under one roof in a clean, safe and climate-controlled environment. This multi-purpose facility offers flexibility to any event planner, utilizing a pick-and-choose system of options where a group can tailor-make its configuration (i.e. set-up, concessions or bleachers). With a full range of amenities, professional staff, flexible space and plentiful spectator seating, Suwanee Sports Academy is an ideal venue for both regional and national competitions.
2. Infinite Energy Arena Sports: Gymnastics, wrestling, basketball, volleyball The Arena can accommodate groups from 3,500 to 13,000 for a variety of sporting events. The beautifully landscaped environment and state-of-the-art lighting and acoustics guarantee an enjoyable event. The house reduction system allows staff to scale back seating with the touch of a button. The Arena is the Southeast’s venue of choice for regional and national events, including the 2010, 2013 and 2014 SEC Women’s Basketball Championships; 2012 and 2015 SEC Gymnastics Championships; 2009 NCAA Women’s Round I and II National Basketball Championships; 2012 NCAA Women's Gymnastics Championship; Georgia High School state wrestling and basketball championships, plus numerous other regional competitions. 106
Sports Planning Guide
3. Coolray Field Sports: Baseball Coolray Field is home to the Gwinnett Braves, the Atlanta Braves’ AAA affiliate. The stadium has over 10,000 seats and includes a state-of-the-art Diamond Vision screen. It offers fullservice catering, multiple bars and restaurants, and a wide variety of visual and audio equipment available. Besides its stateof-the-art baseball field, it also has indoor batting cages that include a viewing area for those watching. Coolray Field has a variety of suites, the smallest of which comfortably holds 25 people, perfect for watching a game or holding an event. There are multiple outdoor decks that are ideal for parties or activities.
Much to See and Do in Greater Atlanta Attend a Gwinnett Braves minor league baseball game or head down to Aurora Theater to catch a show or concert. Kids can explore one of the towns’ local parks and then get competitive at Dave & Busters. Gwinnett also offers a wide variety of restaurants and numerous other attractions including Infinite Energy Arena, a local concert venue. Gwinnett County is one of the most diverse counties in the Southeast and inspires intercultural events year-round. Visitors can also explore the sights of downtown Atlanta. See the fish at the Georgia Aquarium and enjoy a fizzy soda at the World of Coca-Cola. Learn about college football legends at the College Football Hall of Fame, and walk in the footsteps of those who have made history at the Center for Civil and Human Rights. There is no shortage of fun when visiting Gwinnett County and its surrounding areas.
How Do I Get to Gwinnett? Gwinnett County is located off of I-85, just 30 minutes north of downtown Atlanta. Teams flying into Gwinnett County can choose from the County Airport or Hartsfield-Jackson Atlanta International Airport.
GWINNETT SPORTS COMMISSION
Leigh Hooten, Sales Manager 770-814-6051 • lhooten@gwinnettsportscommission.com GwinnettSportsCommission.com
@SportsPlanGuide #SportsPG
SPORT_107_Layout 1 10/17/16 9:22 AM Page 107
2
1
ATHENS, GA
Home to the University of Georgia, Athens helps sports events thrive with its exceptional venues and enthusiastic sports fans.
Superb Venues Attract Event Planners
UGA and Much More
1. Akins Arena at The Classic Center
Discover the historic beauty of the area by taking a tour of the four house museums in Athens: T.R.R Cobb House, Ware-Lyndon House, Taylor-Grady House and Athens Welcome Center. Visitors can take a stroll through the University of Georgia North Campus, modeled after Yale University and featuring buildings that date back to 1801. You can also wander through the State Botanical Garden of Georgia, which includes a tropical conservatory and five miles of trails. Take the time to visit a few of Athens’ many local art galleries or check out the Georgia Museum of Art, which is home to a permanent collection of more than 10,000 works of art. Home of legendary bands such as R.E.M. and the B-52s, Athens is known as a great live music city. Browse through records at Wuxtry, where the members of R.E.M. first met, or shop around Lo YoYo Stuff and Atomic Athens to find vintage apparel and hard-to-find albums. Enjoy an afternoon at Memorial Park and Bear Hollow Zoo or Sandy Creek Nature Center, which offers interactive animal exhibits. Your group can also spend some time walking along the banks of the North Oconee River or take a nice kayak trip down the river.
Sports: Hockey, roller derby, cheerleading, volleyball, taekwondo Home of the University of Georgia Ice Dogs (winners of the 2016 SECHC Championship) and Classic City Rollergirls, Akins Arena is an expansive multi-purpose facility that can host a variety of sports events. The Classic Center offers concessions, telescopic seating for up to 2,000 fans, a 17,000-square-foot removable ice rink, a 20,000square-foot covered pavilion and a 45,000-square-foot arena.
2. Holland Youth Sports Complex Sports: Baseball, softball, tee-ball, soccer Holland Youth Sports Complex is a 62-acre, multi-purpose facility with five baseball fields, four soccer fields, three batting cages, one softball field and one tee-ball field. Each field features an attached concession stand for easy access to refreshments during tournaments and athletic events.
3. Sandy Creek Park Sports: Swimming, kayaking, tennis, basketball, running, soccer Sandy Creek surrounds Lake Chapman and features a sevenmile trail that circles the lake. There are also three multi-purpose, non-turf fields, two tennis courts and two basketball courts. Lake Chapman can be used for fishing events and non-motorized boating tournaments.
ATHENS CVB
Athens’ Convenient Location Athens is 61 miles northeast of Atlanta and can be reached by major highways I-85 and I-20. Atlanta’s Hartsfield-Jackson International Airport is one of the country’s busiest airports and is served by most major airlines.
Chuck Jones, Director 706-357-4430 • cjones@visitathensga.com VisitAthensGA.com
SportsPlanningGuide.com
Sports Planning Guide
107
SPORT_108-109_Layout 1 10/17/16 10:23 AM Page 108
2
LAKEPOINT SPORTING COMMUNITY, GA
With every facility right on-site, why would you ever leave? At LakePoint Sporting Community, you don’t need to.
State-of-the-Art Facilities 1. LakePoint Multi-Purpose Fields
3. Champions Center
Sports: Football, soccer, kickball, lacrosse, rugby, Ultimate Frisbee With three multi-purpose fields, each featuring LED sport lighting and fully digital scoreboards, LakePoint is ready to host your outdoor sports event. The fields are engineered to avoid rainouts, as the synthetic turf can drain 22 inches of rain per hour and can be ready to play on as soon as rain storms cease. The turf is designed to mimic the bounce of a ball off real dirt and grass, so athletes will appreciate the gameplay.
Sports: Basketball, volleyball, cheerleading, gymnastics, boxing, wheelchair basketball, wrestling, dance At 170,000 square feet, including 125,500 square feet of clear-span floor space, this is the Southeast’s premier indoor sporting facility. The Champions Center has room for 24 volleyball courts or 12 basketball courts, and there’s a 35-foothigh ceiling for optimal clearance. There are digital scoreboards, a video wall, locker rooms, meeting rooms and restrooms. You’ll also find a food court, a mezzanine and a courtyard for spectators.
2. Perfect Game Complex Sports: Baseball There are eight MLB-sized fields in this complex, all surfaced with high-tech synthetic turf that mimics the bounce of the ball off real dirt and grass. The fields are capable of immediate water drainage, so rainouts simply don’t happen, as evidenced by the more than 8,000 games played at Perfect Game with no rainouts. The complex boasts fully digital scoreboards and LED field lighting, and each field has chair-back seats for spectators, as well as batting cages and bullpens for athletes. If you plan to feature elite talent at your event, scouts will love to watch athletes from stateof-the-art scout towers that provide a 360 degree view of each quad. 108
Sports Planning Guide
4. Terminus WakePark Sports: Wakeboarding, wakeskating, water skiing, kneeboarding This three-pool wake park is the largest wake park in North America and was voted the No. 1 wake park in the country in 2016. The cables in this park offer opportunities for beginners, intermediate athletes and high-ability riders to get out on the water without the need of a boat. With two full six-station Sesitec Cable Systems and a System 2.0 lake, as well as an elaborate series of park features and sliders, this is the absolute best place to host your next water sports event.
@SportsPlanGuide #SportsPG
SPORT_108-109_Layout 1 10/18/16 2:18 PM Page 109
FACILITY SPOTLIGHT
5. LakePoint Station Sports: Miniature golf, rock climbing LakePoint Station features a little bit of everything and a whole lot of fun. There is a pizza restaurant, rock climbing facility, 36-hole miniature golf course and even more on the way. LakePoint Station also holds an arcade, gem mining facility and laser maze — all encompassed in a train station theme.
6. Rally Volleyball Sports: Volleyball, beach volleyball Serving up 10 sand courts and a two-story, open-air pavilion, Rally Volleyball is the best place to host your next beach volleyball event. The sand meets professional regulations, there are on-site showers and bathrooms, and the courts are lit with LED sport lighting.
3
Everything You Need On-Site LakePoint has venues for baseball, football, softball, basketball, soccer, rugby, lacrosse, gymnastics, cheerleading, wakeboarding, boxing, wrestling and more. Whatever sport you want to host, LakePoint likely has a facility for it. The synthetic turf on the eight professional-size baseball fields and three multi-purpose fields can drain up to 22 inches of rain per hour, which means no rainouts—ever. The enormous Champions Center indoor facility has 170,000 square feet and 35-foot-high ceilings housing 12 full basketball courts and 24 volleyball courts. You want entertainment? LakePoint Station has you covered, with miniature golf, rock climbing and more. Soon you’ll be able to bowl, zip line, swim at a water park, ride a roller coaster or see a movie — all without leaving the property. You want food? LakePoint has numerous restaurants and will soon be the home of 50 different dining options, from fast food to sit-down to pizza joints. LakePoint also has three on-site hotels, including a Hampton Inn, and will have 20 hotel options available when the venue is completely built.
1
Getting to LakePoint LakePoint, located in Emerson, is just 35 minutes north of downtown Atlanta, so make ATL your car’s destination and you’ll be there in no time. Your best bets will likely be to take I-20, I-85 or I-75 to get close. LakePoint is less than 50 miles away from Atlanta’s Hartsfield-Jackson International Airport, the world’s busiest airport and carrier of most major airlines.
3 6
LAKEPOINT SPORTS
Michael Grade, SVP Sports Operations 770-235-6935 • Michael.grade@lakepointsports.com LakePointSports.com
SportsPlanningGuide.com
Sports Planning Guide
109
SPORT_110-111_Layout 1 10/17/16 10:10 AM Page 110
4
5
1
LAGRANGE, GA
With its natural beauty and warm climate, LaGrange and Troup County provide an excellent location for your next tournament, and the adventure continues after a winner is decided.
Superb Sporting Facilities to Match Your Tournament 1. Harris and Shuford Baseball/Softball Complexes Sports: Baseball, softball Fourteen fields comprise the Harris and Shuford complexes, located across the street from each other on the east side of LaGrange. The fields come in various sizes for different age levels and abilities. Parking lines the west edge of the eight-field Harris baseball complex and also on the southeast corner of the sixsoftball-field Shuford complex. Spectators can watch the game from bleacher seating or stand or sit picnic-style alongside the foul lines.
2. McCluskey Tennis Center Sports: Tennis The Ann and Doc McCluskey Tennis Center offers 10 hydro soft courts and six plexipave courts, all with lighting for after-dark play. Players will enjoy the fully loaded pro shop for last-minute repairs and equipment. Parking is available surrounding the facility and spectators can watch the match from bleacher seats. The complex is located in the center of town near LaGrange High School. It is the home of several leagues and U. S. Tennis Association state championship tournaments. The facility is near several shopping centers and restaurants, and is a short drive from the downtown area and lodging locations. 110
Sports Planning Guide
3. Pyne Road Park on West Point Lake Sports: Cross country, fishing, triathlon, water sports, biking, extreme sports On the northern banks of the scenic West Point Lake, planners will find a four-mile trail for running and biking with a pavilion for athletes to gather before and after the race. Swimmers, runners and cyclists will perform at the top level as they compete amid the wooded scenery. Bathrooms are on-site and parking is available around the park. On the south side is the Mega pavilion available for rent, along with boat launches and access to the water. The facility has hosted the Bassmaster Elite and state championship fishing tournaments, Bicycle Ride Across Georgia and West Point Lake Olympic Triathlons.
4. Mike Daniel Recreation Center Sports: Basketball, volleyball, floor hockey, swimming, indoor soccer The hub of the Troup County Recreation Department, the Mike Daniel Recreation Center offers a dynamic location for several indoor sports. The 75,000-square-foot center offers two basketball courts, an indoor soccer/floor hockey rink and a skate park. Swimmers will also enjoy the 25-yard, six-lane swimming pool. The facility includes meeting space, a snack bar, restrooms and locker rooms. It is located on the east side of LaGrange and has a parking lot in front of the entrance. @SportsPlanGuide #SportsPG
SPORT_110-111_Layout 1 10/17/16 10:06 AM Page 111
5. Callaway Stadium Sports: Football, soccer, track and field Home of the LaGrange College Panthers football team, Callaway Stadium offers the seating, playing surface and extras a tournament planner needs. Also the home of local high school teams, Callaway Stadium features a FieldTurf playing surface and full concession, restrooms and locker rooms. The stadium is located on the south end of campus with parking around the field. LaGrange College is in the heart of the city.
Getting to LaGrange Interstate 85 runs through LaGrange, and nearby cities Hogansville and West Point, coming from the northeast from Atlanta and stretching southwest to Montgomery. Interstate 185 offers access to nearby Columbus. LaGrange Callaway Airport has two runways for local air traffic. Just an hour away is Atlanta’s Hartsfield-Jackson International Airport, which is served domestically by American, Delta, Frontier, Southwest, Spirit and United airlines.
There’s Plenty to Do After the Game
Planner Perspective
LaGrange has the variety of attractions and activities you’re looking for in a tournament destination. See the historic downtown area on a walking tour, and view the city’s true soul on the 3.6-mile loop. Starting at the Legacy Museum, visitors will learn about the city’s growth from its founding in 1828. After visiting downtown LaGrange, your participants can see a number of mansions, estates and other historical sites in the area. Stonewall Jackson Cemetery is the resting place of more than 300 Confederate soldiers from the Civil War, as well as the Horace King Gravesite. Visitors can also tour the Hills and Dales Estate and the 1835 Bellevue mansion. Enjoy some first-class shopping in LaGrange’s downtown area at boutiques, coffee shops, and other retailers. There’s also great shopping in nearby West Point and Hogansville.
“Troup County Parks and Recreation Department is one of the best in Georgia. Their professional staff has always impressed me with their commitment to ensuring excellence for every tournament. Working together, the entire community has always done a magnificent job during the Dixie Youth World Series, Georgia state and district tournaments.” —Jerry Holmes, Georgia Dixie Youth Baseball State Director
LAGRANGE-TROUP COUNTY CHAMBER OF COMMERCE Dave Marler, Director of Tourism 706-884-8671 • dave@lagrangechamber.com VisitLagrange.com
visitlagrange.com
SportsPlanningGuide.com
Sports Planning Guide
111
SPORT_112-113_Layout 1 10/17/16 10:01 AM Page 112
2 6
3
LAKE LANIER, GA
Lake Lanier, Georgia is a high-octane field of dreams for land and water sports enthusiasts.
Facilities Fit for Water Sports and Other Athletic Competitions 1. Lake Lanier Olympic Venue Sports: Kayaking, rowing As home of the 1996 Centennial Olympic Games, this canoe/ kayak/rowing venue plays hosts to elite athletes from across the globe year round. Upcoming events include the Pan American Sprint Kayak Championships (May 2016) and Dragon Boat World Championships (2018). Located at Clarks Bridge Park, the venue offers rental facilities and stadium seating for up to 2,000 guests. Each facility is equipped with its own restroom, and the Boathouse is currently expanding to host additional guests.
2. Frances Meadows Aquatic Center Sports: Swimming This 34,000-square-foot indoor/outdoor center is located in Gainesville. After a $12-million renovation, the center now includes a 4,400 square foot fitness center and meeting space. Equipped to host both leisurely swim outings and competitive tournaments, the facility has a 10-lane competition pool and 112
Sports Planning Guide
four-lane instructional pool with indoor stadium seating for up to 300 spectators. The outdoor portion of the facility offers a kidfriendly water playground with slides and sprinklers. There are on-site concessions, locker rooms and a sundeck for relaxing.
3. Road Atlanta Motorsports Center Sports: Cycling, running With 750 acres of pristine Northeast Georgia land, the center hosts a wide variety of professional, world-class motorsports events, including the Petit Le Mans (150,000+ spectators). It includes a 2.54-mile, 12-turn road course, which is perfect for a cycling, running and other road-related sporting events. In 2006 the familyfriendly center underwent major renovations to include private rental spaces. The Podium Club offers private viewing decks, catering services and VIP parking. There are electric and water hookups for in-field camping and designated parking areas with shuttle service for spectators. The track includes multiple restrooms and concession stands. @SportsPlanGuide #SportsPG
SPORT_112-113_Layout 1 10/17/16 9:59 AM Page 113
4. Chicopee Woods Agricultural Center Sports: Rodeos, archery Situated on 66 acres, the multipurpose complex facilitates equestrian and animal expositions, along with archery competitions, circuses, rodeo shows, and other community and corporate events. It offers bleacher seating, restrooms, concessions and free parking. There are 51 RV hookups reserved for vendor camping, large animal holding areas and indoor meeting facilities.
5. Allen Creek Soccer Complex Sports: Lacrosse The complex features nine youth and adult soccer and lacrosse fields that are perfect for practice, tournament and league play. The venue is located amid 54 acres of well-manicured playing fields and includes stadium seating for up to 2,500 people. The grounds include over 800 parking spaces, restrooms and concessions.
6. Lanier Islands Resort Located on 1,500 acres by Lake Lanier, the resort includes several individual lodges and conference centers. It hosts a number of family-friendly activities and sporting events, including triathlons, adventure races, canopy tours, golf tournaments, cycling, swimming, boating and horseback riding. The main lodge offers pet-friendly luxury, and there are camping accommodations. The resort has many team dining options and daily parking passes for vacationers and sporting event guests. Resort features include a family-friendly beach, water park, boathouse, equestrian center and over 20 miles of walking trails along the lake.
SportsPlanningGuide.com
Lake Lanier is a Vacation Haven Lake Lanier and surrounding cities like Gainesville offer a perfect mixture of Southern charm and comfort that is sure to hit a home run in the hearts of your athletes and their families. Besides fun on the water, the area offers plenty of convenient shopping locations, lodging and group dining options, and exciting family-friendly activities to help make them feel right at home. Gainesville proved its hospitality to thousands of spectators by hosting the 1996 Centennial Olympic flatwater competitions.
Making Your Way to Lake Lanier Gainesville is among the many hospitable Georgia cities located along the Lake Lanier shoreline. It is located roughly 45 minutes north of Atlanta. Gainesville is easily accessible from GA-369 E/W and I-985 N/S. Hartsfield-Jackson Atlanta International Airport receives flights from most major cities, and Greyhound provides shuttle service to and from Gainesville. Locally, there is Lee Gilmer Memorial Airport.
LAKE LANIER CVB
Renee Carden, Sales Manager 770-536-5209 • renee@lakelaniercvb.com DiscoverLakeLanier.com
Sports Planning Guide
113
SPORT_114-115_Layout 1 10/17/16 9:50 AM Page 114
3
1
4
PEACHTREE CITY, GA
A Small Town with Big-Time Sports Venues.
Facilities for Any Event 1. William L. Davis BMX Track
3. Peachtree City Tennis Center
Sports: BMX biking This venue has 1,100 feet of track in the standard “M” shape – including a designated space for amateurs and pros. So no matter which level you’re at, it’s the go-to venue for everything BMX. On top of that, it’s unique in that it’s one of the few terraced tracks in the U.S. For spectators and hungry athletes, there is a concession stand; additional facilities include a meeting room, registration center, and on-site restrooms.
Sports: Tennis The city’s Tennis Center is home to stunning facilities and caters to groups of all sizes and ages. Besides 24 courts (12 hard, six soft and six covered), the center has a fully stocked pro shop, a fast-serve racquet and stringing department and catering for tournaments. It was named 2015 Member Organization of the Year by USTA Georgia.
2. Home Plate: “The Chuck”
Sports: Golf Three golf courses are yours to choose from in the Peachtree City area. There are 27 holes at Flatcreek and 18 at Braelinn and Planterra courses – take your pick. These courses are no stranger to hosting tournaments and catering to large groups, so you can rest assured that you’re in good hands. And with the beauty of the region as your backdrop, there is no better place to hit the links.
Sports: Baseball, softball Step up to the plate and look no further than Home Plate, which offers pristine, all-weather fields for baseball and softball as well as 14 batting cages for perfecting that swing. There are also two pitching machines, three outdoor live hitting cages, four pitching mounds and a fitness room. 114
Sports Planning Guide
4. ClubCorp Golf Courses
@SportsPlanGuide #SportsPG
SPORT_114-115_Layout 1 10/17/16 9:44 AM Page 115
5. And So Much More Peachtree City has over 90 miles of multi-use paths, Lake Peachtree, Lake McIntosh, Lake Kedron, Peachtree City Disc Golf Course and a skate park.
Activities in Peachtree City The beautiful natural surroundings make for plenty of outdoor adventure opportunities. Have you tried geocaching? Whether you’re a seasoned pro or haven’t heard of it, Peachtree City is the place to give this a try. There are over 300 hidden “caches” in the immediate area, making it a geocachers paradise. Use GPS devices and coordinates to find these small hidden treasure boxes. Spend more time outside in the Flat Creek Nature Area, a 513-acre wetland inside the city limits that follows along the serene Flat Creek. Stroll along the 1,200-foot boardwalk and take in the views from various lookout points. The lush forest is home to a variety of wildlife and countless tree and plant species. For a bit of history, head to the Commemorative Air Force Dixie Wing, which was founded to restore and preserve (in flying condition) a full collection of combat aircraft flown by all military services, including planes from other nations. For outdoor entertainment, look no further than the Frederick Brown Jr. Amphitheater. Surrounded by the natural beauty of Peachtree City, the amphitheater has hosted big names like Hall & Oates, Cheap Trick, the B-52s and Blake Shelton. A farmer’s market, plenty of live music year-round and a huge variety of festivals add to Peachtree City’s profile as a dynamic city full of excitement for visiting athletes and their families.
Traveling to Peachtree City Situated about 35 miles from downtown Atlanta, this quaint town offers the charm of a small community with the benefits of a big city nearby. Routes 74 and 54 are convenient travel options for getting in and out of town. Peachtree City is just 25 miles from Hartsfield-Jackson Atlanta International Airport, America’s busiest airport.
Planner Perspective “Everyone in Peachtree City has welcomed us with open arms, from the City Council and Convention and Visitors Bureau to the Peachtree Running Club and Peachtree Fayette Sports Alliance. This is an amazing new location for the Divas Half Marathon & 5K Series, incorporating a beautiful city in one of the most established running areas in the U.S. The canopied roads and slightly rolling course lends itself to a great race venue.” — Robert Pozo, CEO Continental Event & Sports Management, Divas Half-Marathon & 5K
PEACHTREE CITY CVB
Eric Matos, Group Sales Manager 678-364-6949 • ematos@visitpeachtreecity.com VisitPeachTreeCity.com
SPORT_116_Layout 1 10/17/16 9:29 AM Page 116
3
ROME, GA
With the largest tennis facility of its kind and the largest college campus in the world, Rome guarantees you’ll enjoy great amenities and still get a small-town experience.
Excellent Places to Play 1. Rome Tennis Center at Berry College Sports: Tennis Brand new, this is the largest hard-court tennis facility in the nation. A 2013 SPLOST project, the $11.9 million facility has 60 USTA standard asphalt courts. The facility features six NCAAregulation courts, three center courts for tournament and collegiate play, eight permanent 36’ courts and 10 courts with blended lines for 10 & Under Tennis. A 3,846-square-foot clubhouse with meeting and event space offers panoramic views of the facility. Rome Tennis Center is fully accessible, exceeding ADA specifications and is home to an award-winning wheelchair tennis tournament. This facility adds to Rome’s existing 72 tennis courts.
2. Historic Barron Stadium Sports: Football, soccer, lacrosse, track & field Located in downtown Rome, the 5,500-seat Historic Barron Stadium has played home to football, soccer, lacrosse and track & field events. A $3.4-million SPLOST project in 2010 funded the installation of a synthetic turf field, a hi-definition LCD scoreboard, new lighting and an eight-lane Beynon track that meets all NCAA, NAIA and IAAF standards. Barron Stadium hosted the 20082013 NAIA Football National Championship Game and is home to the Shorter University and Rome High School track & field and football teams. Barron Stadium is in the heart of downtown Rome.
3. Stonebridge Golf Club Sports: Golf, FootGolf Stonebridge Golf Club was voted a top-10 course for under $55 by Golf Magazine in 2012. Stonebridge now offers FootGolf, a hybrid sport combining golf and soccer. Stonebridge Golf Club hosts tournaments and events and would be a perfect way to relax during your tournament’s downtime (if you’re not already playing in a golf tournament!) 116
Sports Planning Guide
Free-Time Diversions in Rome Little ones can bounce and play all day at Kangaroo Jakes and older ones can test their nerve at Daredevil Ziplines. Historical spots include Oak Hill and the Martha Berry Museum and historic Myrtle Hill Cemetery. Take your team to a Rome Braves game (the Class A affiliate of the Atlanta Braves) to watch future big-leaguers play, or try one of the world-class golf courses in Rome.
All Roads Lead to Rome Rome is located an hour from Atlanta and the surrounding suburban area. Take I-75 north to Cartersville, exit 290, and follow GA Hwy 20 to Rome. If you’re coming from the north, take I-75 South to exit 312 at Calhoun, and follow GA Hwy 53 to Rome. From Gadsden, Alabama, follow Highway 411/AL Hwy 9/GA Hwy 20 to Rome. Hartsfield-Jackson Atlanta International Airport has flights from nearly everywhere in the world and is only a 90-minute drive from Rome.
Planner Perspective “The City of Rome rolls out the red carpet for every event they host. No matter how big or small, you get the same Southern hospitality and genuine love of sports and people from those that live and work there. They do a terrific job of making your event feel big-time and like it’s the only thing in town.” — Austin Bennett, Director of NAIA Showcase
ROME SPORTS COMMISSION Ann Hortman, Director 706-295-5576 • ann@romegeorgia.org RomeSports.org
@SportsPlanGuide #SportsPG
SPORT_117_Layout 1 10/17/16 9:38 AM Page 117
3
1
VALDOSTA, GA
Valdosta and Lowndes County, Georgia love their teams and gladly welcome yours, too.
Facilities Galore for All Kinds of Sports 1. Freedom Park Sports: Baseball, softball, soccer, disc golf The largest space for softball/baseball and soccer tournaments in Valdosta, this massive 250-acre park contains eight ball fields and 10 acres of soccer fields. Permanent bathrooms, concessions and covered picnic tables are on-site. A paved walking track weaves through the fields, so even the parents can get their exercise in at the game. Freedom Park also features another gem: an 18-hole disc golf course.
2. South Lowndes Recreational Complex Sports: Baseball, softball, soccer, basketball South Lowndes is a community center and park in one. Outdoor amenities include two adult and two youth baseball/ softball fields, a concession stand with a covered eating area, restrooms, water fountain, a full-size playground, and three soccer fields with a dedicated concession stand and restrooms. There’s plenty of parking for tournaments and events, as well as two huge picnic shelters for a full day of fun. That’s not all: the community center on the other side of the parking lot features a gymnasium with a full basketball court and two half-courts, plus several multipurpose rooms and a commercial kitchen.
VALDOSTA-LOWNDES PARKS & RECREATION George Page, Director - VLPRA 229-259-3507 • gpage@vlpra.com VLPRA.com
SportsPlanningGuide.com
3. Vallotton Youth Athletics Complex Sports: Baseball, soccer Located just a few blocks away from the Valdosta State University campus, this complex has seven youth baseball fields, all of them with lights. Also lighted are the full-size soccer field and two youth-size soccer fields. There are two concession stands and two restrooms. A playground and picnic shelter gives this park a true family feel.
College-Town Vibes and Theme Park Thrills Aside from catching a game underneath the Friday night lights, you can catch one on Saturday afternoon, too. Valdosta State University is home to the Blazers, top dogs every year in NCAA Division II. The university is home to about 11,000 students, enough to liven the slow pace of a small southern town. Weave your away through the towering pine trees on VSU’s campus or take an afternoon stroll through the downtown square. For a real adrenaline rush, there’s Wild Adventures Theme Park and Splash Island Waterpark, which is both a water park and an animal park. Dozens of high-thrill rides work their way through a zoo, so families can have the best of both worlds. Explore South Georgia’s dense wildlife in a walk through the Grand Bay Wildlife Management Area or check in with your sophisticated side at the Annette Howell Turner Center for the Arts.
Getting to Valdosta Coming from Atlanta or surrounding states to the north, all travelers need to do is get on Interstate 75 and stay on it until you run into Valdosta. Coming from Florida? Again, I-75 is your ticket to “Titletown.” Cruising along Florida and Georgia’s state roads is a trip unto itself. Valdosta is roughly a two-hour drive from both Tallahassee and Jacksonville International airports. Sports Planning Guide
117
SPORT_118-119_Layout 1 10/14/16 2:25 AM Page 118
SAVANNAH, GA
Host your next tournament in Savannah, Georgia and see why visitors can’t stop talking about this iconic Southern city.
Quick Facts on Savannah’s Great Facilities 1. Savannah International Trade and Convention Center
3. Historic Grayson Stadium
Sports: Cheer, dance, gymnastics, volleyball, wrestling With 330,000 square feet of smartly designed space, the Center provides the capacity to comfortably handle even the largest groups. In addition to 100,000 square feet of exhibit space, the Center has 13 meeting rooms, four board rooms, a 25,000-square-foot Grand Ballroom and a 367-seat auditorium—all equipped with the technological amenities you’d expect from an international convention center.
Sports: Baseball Home of the Savannah Bananas, Historic Grayson Stadium offers plenty of free parking, multiple concession stands and covered seating. The stadium located in beautiful Daffin Park seats 4,000 people and has been open since 1926, making it a Savannah landmark.
2. Savannah Civic Center Sports: Basketball, cheer, dance, gymnastics, hockey, weightlifting The Savannah Civic Center is a first-class multi-purpose facility which hosts hundreds of offerings, including a wide spectrum of entertainment, sports, and cultural events. The building features the Martin Luther King Jr. Arena that seats 7,200 as well as the Johnny Mercer Theatre that seats 2,566, both of which are complemented by a grand ballroom and several meeting rooms. 118
Sports Planning Guide
4. Armstrong State University Sports: Baseball, basketball, soccer, softball, swimming, tennis, volleyball The university is home to several great sports facilities that can host your event. Alumni Arena seats 4,000 and is home the school’s men’s and women’s basketball teams. The Aquatics and Recreation Center (ARC) holds a six-lane, 25-meter indoor pool as well as an auxiliary gymnasium that seats 1,000. The university also has a soccer field, baseball field, softball field and brand new (2016) tennis complex. @SportsPlanGuide #SportsPG
SPORT_118-119_Layout 1 10/14/16 2:28 AM Page 119
FACILITY SPOTLIGHT
5. Savannah College of Art and Design: SCAD Athletic Complex Sports: Lacrosse, soccer The SCAD Athletic Complex is a set of fields where the school’s lacrosse and soccer teams compete. Both of these fields are lighted and come with bleacher seating with restrooms, pavilion and parking nearby.
6. Savannah State University Sports: Baseball, basketball, football, softball, tennis, track and field, volleyball Savannah State is anchored by Tiger Arena and T.A. Wright Stadium. The arena has 6,000 seats and is the best basketball facility in Savannah. The football stadium has 8,500 seats and is the best football and track & field facility in Savannah. The university also has a baseball field, softball field, tennis complex and an auxiliary gymnasium.
What Can Savannah Offer My Teams? Savannah gives visitors an almost endless array of attractions, experiences and history with its own little twist on each of them. Touring Civil War mansions becomes terrifying and exhilarating when you embark on your journey after the sun sets and the ghosts begin to haunt the properties. With more than 15,000 hotel rooms available in the greater Savannah area, your teams are guaranteed to be well-rested in addition to being entertained, ready to play their hearts out at the tournament.
Getting to Savannah Only four hours southeast of Atlanta, Savannah sits directly on the Atlantic Coast and is easily accessible by both car and plane. If your teams are interested driving, Interstates 16 and 95 connect to Savannah and make road tripping efficient and easy. In addition to Atlanta, major cities under eight hours away from Savannah include Jacksonville, Florida; Charleston, South Carolina; Charlotte, North Carolina; Virginia Beach, Virginia; and Montgomery, Alabama. For teams that want to fly, Savannah Hilton Head International Airport is just under 20 minutes northwest of the city center. Major airlines that fly to Savannah Hilton Head include Allegiant, American, Delta, JetBlue and United.
Planner Perspective Savannah is a great place for a family sports vacation. The history of downtown Savannah and its beach culture on Tybee Island makes it a destination for beach volleyball athletes and their family. EVP Tour is excited to return for our seventh year in a row May 8-9, 2016. – Ross Balling, EVP Tour Commissioner
SAVANNAH SPORTS COUNCIL
Ben Wilder, Director, CSEE 912-644-6414 • bwilder@VisitSavannah.com SavannahSportsCouncil.com
SportsPlanningGuide.com
Sports Planning Guide
119
SPORT_120_Layout 1 10/14/16 2:10 AM Page 120
SPORT_121_Layout 1 10/14/16 2:16 AM Page 121
SPORT_122-123_Layout 1 10/17/16 10:18 AM Page 122
1
SEVIERVILLE, TN
From America’s most visited national park to Tennessee’s most visited attraction, Dollywood, Sevierville is the place to host your next sports event.
From Fairways and Greenways to Flexible Indoor Space 1. Sevierville Convention Center Sports: Basketball, volleyball, cheerleading A regular stop for volleyball and competitive arts events, the Convention Center easily accommodates up to nine basketball and 21 volleyball courts. The facility’s flexibility shows in its 108,000square-foot exhibit hall with a 32-foot ceiling. Four ballrooms can be combined into more than 19,000 square feet with 22-foot ceilings. The latter is perfect for dance, cheerleading and other competitive arts events. Dance competitions have included Rising Star, Show Stoppers, Beyond the Stars, Epic Dance, Platinum Dance and Legacy Dance. The 2016 K2 Wilderness at the Smokies Volleyball Tournament attracted more than 18,000 athletes and spectators.
2. Sevierville Golf Club Sports: Golf Located just outside the Sevierville Convention Center, the Golf Club features two 18-hole championship courses. The Highlands is a par 70, while The River course is par 72. The 7,155-yard Highlands course winds through ponds and streams with water coming into play at varying degrees on 10 holes. Both 122
Sports Planning Guide
courses can be set up for tournament play. An expansive grass driving range, putting green and chipping/pitching green complement the courses. Additional amenities include an outdoor pavilion, golf shop, locker rooms with showers, meeting space and restaurant.
3. Smokies Park Sports: Baseball Home to the Tennessee Smokies, an affiliate of the Chicago Cubs, the ballpark serves a dual purpose. Sitting close to Great Smoky Mountains National Park, the facility houses the Smoky Mountain Visitor Center. When the Smokies are in town, taking in a game is an enjoyable family experience. The stadium has also played host to a series of baseball events including Tennessee Smokies Wood Bat Showcase, High School Summer Wood Bat Classic, Fall Wood Bat Classic and High School Baseball Showcase.
4. Greenways Sports: Marathon Currently there are more than nine miles of developed greenways in the area. Sevierville recognizes their importance to the health of the community and improving the economy through @SportsPlanGuide #SportsPG
SPORT_122-123_Layout 1 10/18/16 9:59 PM Page 123
tourism. As a result of this commitment, gentle rolling terrain and a preestablished route, Sevierville is a regular host for running events like the Santa Smokies Hustle 5K and Half Marathon. The 5K Stomp Out Cancer in October visits three area wineries in a walk/run and sampling event.
FACILITY SPOTLIGHT
5. Sevierville City Park Sports: Softball, bowling, swimming, basketball, volleyball, tennis Three fields are set for mobile mounds and corresponding base paths, and the other two fields have permanent mounds at 50 feet and 46 feet. All fields can be lighted. Three fields regularly host softball tournaments. Between the Sevierville City Park and nearby Sevierville Community Center, the city’s Parks and Recreation Department offers eight newly renovated tennis courts, indoor and outdoor basketball and volleyball courts, 10 lanes with state-of-the-art GSX Nex Gen Brunswick bowling machines and a 2010 newly renovated 25-meter, six-lane indoor pool.
4
A Prime Family Vacation Region Great Smoky Mountains National Park, one of the largest and the most visited in the national park system, welcomes nine million visitors annually. There are camping, picnicking and fishing opportunities and 800 miles of trails to explore. At Dollywood theme park, Lightning Rod, Thunderhead and Mystery Mine are just a few of the 45 rides available. The park’s National Gospel & Harvest Celebration is a fall standard. Festival events, numerous dining options and an array of mountain craft demonstrations and shops complete your day at Dollywood. NASCAR SpeedPark offers eight family-friendly tracks. Foxfire Mountain Adventures covers 150 acres with 15 zip lines, while Dubby’s Adventure Park offers a zip line excursion, ropes adventure course and horseback riding. Caves, museums, petting zoos and interactive mini-golf also await the Sevierville visitor. Tanger Outlet Center Sevierville features major brand stores at discounted prices. Smoky Mountain Knife Works, The Robert A. Tino Gallery and Great Smokies Flea Market round out an amazing retail experience in Sevierville, which is known as the shopping capital of the Smokies.
5
From Wherever You’re Coming, Sevierville Isn’t Far Away Easy to reach by automobile, Sevierville is within a day’s drive of more than half of the nation’s population. Atlanta, Birmingham, Charlotte, Chattanooga, Cincinnati, Indianapolis, Lexington, Louisville and Nashville are all less than six hours away. McGhee Tyson Airport in Knoxville, less than an hour away, is serviced by five major airlines and welcomes flights from 20 cities.
1
Planner Perspective “Sevierville is a great place for us to host our K2 volleyball events. The state-of-the-art Sevierville Convention Center along with the Wilderness at the Smokies Resort make this a great place to host a tournament. Sevierville is such a family-friendly location and is the attraction for a lot of our out-of-town teams.” —Christine Hames, Director/K2 Volleyball
SEVIERVILLE, TN CVB
Tony Funderburg, Director of Sales & Advertising 865-453-6411 • tfunderburg@scoc.org VisitSevierville.com
SportsPlanningGuide.com
2 Sports Planning Guide
123
SPORT_124-125_Layout 1 10/17/16 2:11 PM Page 124
RUTHERFORD COUNTY, TN Great Facilities Reflect the Sports Capital Title
Known as the Sports Capital of Tennessee ®, this college-centric county packs in quite a lot of fun off the field as well.
1. Richard Siegel Soccer Complex
3. McKnight Park & Star*Plex
Sports: Soccer The $13-million Murfreesboro soccer complex covers 137 acres and houses a total of 15 soccer fields. There are six standard-sized soccer fields, eight lighted soccer fields and a championship soccer stadium. Also included in this TSSAA- and USYS-hosting facility are five pavilions, two concessions buildings, ample parking and two meeting rooms. On-site amenities include restrooms and locker rooms; soccer balls, goals, corner flags and other equipment are available. In addition to the soccer facilities, there are playgrounds, sand volleyball courts, basketball courts, horseshoe pits and walking trails open for use.
Sports: Softball, baseball, football, lacrosse, soccer, disc golf The 81-acre community park is made up of three venues: Sports*Com, Star*Plex and several multi-purpose fields. Sports*Com is an indoor-outdoor, multi-purpose facility that includes a gymnasium, track, fitness equipment, game room, meeting room, indoor pool, outdoor pool, a sand volleyball court and the Boro Beach Water Park. Star*Plex is a five-field baseball and softball facility with on-site concessions and restrooms. Youth softball fields are available, as are several multipurpose fields used to host the sports listed above. These fields also provide a sheltered picnic area, restrooms and storage areas.
2. Adams Tennis Complex
4. Barfield Crescent Park
Sports: Tennis Adams Tennis Complex is located in Old Fort Park and Golf Course, a 50-acre stretch of parkland that includes Fortress Rosecrans and—you guessed it—a PGA-worthy golf course. The facility features 24 tennis courts, 16 of which are lighted for night play, plus a brand-new indoor facility with eight color-coated asphalt courts. There's a concession stand and several picnic shelters on-site; two of the shelters have restrooms. There is also a pair of playgrounds for little ones: a small playground near the first picnic shelter, and the extensively and recently renovated Kids Castle playground. A concession stand rounds off the list of amenities for this site.
Sports: Baseball, softball, disc golf The eight-field complex has all you need to host daytime or nighttime play for softball and baseball tournaments; all fields are lighted. With spaces for 600 cars, a pair of concession stands and on-site restroom facilities, the park’s layout ensures that players and guests can arrive, park and stay comfortably. During the game, scoreboards and scorekeeper areas make keeping track easy. Barfield Crescent Park also hosts an 18-hole, championship-level disc golf course; it was the home of the Tennessee State Disc Golf Tour Finals. The 430-acre community park has more than seven miles of paved and unpaved hiking and walking trails, plus 12 private campsites and one group campsite.
124
Sports Planning Guide
@SportsPlanGuide #SportsPG
SPORT_124-125_Layout 1 10/17/16 2:09 PM Page 125
5. MTSU Murphy Center
FACILITY SPOTLIGHT
Sports: Basketball, dance, volleyball, track Murphy Center is home to Middle Tennessee State University’s athletics. The arena itself seats 10,000 fans and is used for basketball and track. Aside from the arena, there are two gyms and two dance studios. Concessions and restrooms are on-site. Upstairs, you'll find the indoor track system facility. The center has hosted girls’ and boys’ basketball, volleyball and track championships.
6. MTSU Track & Soccer Stadium Sports: Soccer, track The Dean A. Hayes Track & Soccer stadium officially opened in 1998 with a match against Tennessee Tech. In 2009, the venue hosted the Sun Belt Outdoor Track Championships; this was repeated in 2011, when the facility hosted the Sun Belt Soccer Championships as well. The Olympic-sized track is USTFA-certified and includes two long jump runways, a pole vault runway, a javelin runway, a high jump area and a hammer/discus cage.
3
Civil War Lore and Good Southern Cookin’ No matter what the age group, Rutherford County has attractions that will definitely appeal. Is your group interested in history, art or music? Each is well represented in this area. The Civil War, in particular, is commemorated in several areas, including Fortress Rosecrans, Stones River National Battlefield, Historic Sam Davis Home and Plantation and Oaklands Mansion. Discovery Center will give kids’ brains a chance to play. Murfreesboro's Boro Beach and Smyrna's Splash Pad give them an ever-popular outlet for all that energy: swimming pools. And when that's done, a trip to The Avenue®, the largest open-air shopping venue in the state, can provide a nice break from all the action. And let’s not forget something that, in the South, is an attraction in itself: the food. Rutherford County's food scene includes local favorites like barbecue and catfish. Enjoyed with or without live music, the Southern-comfort food here is a memorable part of any trip.
2
A Central Tennessee Location Located just off Interstate 24, Rutherford County is easy to find. It’s 30 minutes southeast of Nashville, in the exact center of the state, and is within a day’s drive of 75% of the U.S. population. Nashville International Airport is approximately 40 minutes away from Murfreesboro. In addition to several smaller carriers, it is served by American, Delta, Southwest, United and Frontier airlines.
1
Planner Perspective “It's been a pleasure working with the Rutherford County CVB over the past three years with the Tennessee Cup. The CVB bridges the needs of the partner facilities, hotels, tourism and the event planner to help us coordinate all the areas for a successful event.” — Scott Spencer, President, Premier Soccer Services
RUTHERFORD COUNTY CVB
Barbara Wolke, Vice President 615-278-2327 • bwolke@rutherfordchamber.org ReadySetRutherford.com
SportsPlanningGuide.com
6 Sports Planning Guide
125
SPORT_126_Layout 1 10/17/16 2:22 PM Page 126
SPG
SPORT_127_Layout 1 10/17/16 2:32 PM Page 127
NCAA
Championships
Return to the
Palmetto State
SOUTH CAROLINA GUIDE • 2017
Event-Ready Destinations Highlighting Dozens of Venues
9
MustWatch Events Making an Impact A Premier Travel Media publication www.SportsPlanningGuide.com
SPORT_128_Layout 1 10/18/16 2:26 PM Page 128
I
f you're searching for a place to hold a professional, amateur or collegiate sporting event, look no further. Play here. South Carolina is just right. We're just right for soccer
games, baseball tournaments, golf championships and tennis playoffs. And let's not forget
about football, basketball and the awesome mud run challenges, 5K walks and runs, and
fishing tournaments. The Palmetto State has played host to national and worldwide organizations including the
PGA Tour, Women’s Tennis Association, Bassmasters, International Quidditch Association, USA Cycling and so many more. Whether your event is small or large, professional or amateur, the members of the South Carolina Sports Alliance (SCSA) are committed to helping you create an atmosphere where your sporting event can achieve the utmost success. From the deep forests of the Blue Ridge Mountains to the beautiful beaches of the Grand Strand, South Carolina's diverse landscapes promise a memorable escape to the great outdoors. Our charming small towns, coastal cities and inland areas of fer a unique setting for indoor and outdoor sports. With award-winning restaurants, affordable accommodations and plenty of exciting attractions to keep athletes, families and spectators entertained, we can deliver an unforgettable experience. Did we mention the unrivaled Southern hospitality our visitors are certain to receive? You just might want to come back for your vacation! Start planning your event in South Carolina today. Our team is ready to assist you in planning a winning event that your participants won’t forget. When you step into South Carolina, you step onto your HOME TURF. Sincerely, South Carolina Sports Alliance
SC
SPORT_129_Layout 1 10/17/16 9:13 AM Page 129
SPORT_130_Layout 1 10/17/16 7:08 AM Page 130
SOUTH CAROLINA ©iStock.com/bgblue
SI
130
Sports Planning Guide
132
South Carolina Sports Tourism Sees a Bright Future
134
A Magnet for Big-Time Sports Events
136 138 140 142 144
Myrtle Beach Spartanburg Greenville North Myrtle Beach
146 148 150 152
Columbia Aiken Sumter Greenwood
Easley
@SportsPlanGuide #SportsPG
SPORT_131_Layout 1 10/17/16 8:24 AM Page 131
SPORT_132-135_Layout 1 10/17/16 8:38 AM Page 132
South Carolina Sports Tourism Sees a Bright Future The state’s history with the Confederate flag has been long and divisive. To some it’s a symbol of racism, to others the flag portrays Southern heritage.
132
Sports Planning Guide
T
he National Association for the Advancement of Colored People (NAACP) on Jan. 1, 2000 announced an economic boycott of South Carolina in response to the state’s refusal to take the flag off the Capitol grounds in Columbia. The flag had been removed from atop the State House dome where it had flown since 1962, but protests continued with the flag’s presence on the grounds. In 2001 the National Collegiate Athletic Association (NCAA) honored the boycott and announced its opposition to the flag by not playing championships events at “pre-determined sites” in states where the flag was prominent.
@SportsPlanGuide #SportsPG
SPORT_132-135_Layout 1 10/17/16 8:40 AM Page 133
THE IMPACT ON SPORTS TOURISM Honoring the moratorium, the Atlantic Coast Conference withdrew from a multi-year commitment to hold its 15-team, five-day championship baseball tournament in Myrtle Beach. Several college and university tennis teams from the Northeast stopped coming to Hilton Head Island for their pre-season training. The NCAA continuously curtailed the prospects of a Charleston post-season college football bowl. The economic loss to these and other destinations, including hotels, restaurants and attractions, has been significant.
THE BOYCOTT IS LIFTED Shortly after a tragic Charleston church shooting in June 2015, South Carolina Gov. Nikki Haley called for the Confederate flag to be permanently removed from the Capitol grounds, saying, “The time has come.” The state legislature had an emotional debate and subsequent vote to remove the flag as a public symbol. On July 10 the flag was removed from the Capitol grounds. The following day the NAACP board of directors, in an emergency resolution at the national convention, voted to end the 15-year economic boycott. Shortly thereafter the NCAA announced South Carolina could bid to host NCAA championships. Stated NCAA President Mark Emmert: "The NCAA strongly supports today’s removal of the Confederate flag from the South Carolina State House grounds. This step sends an important message of respect for and dignity of every person. As a national association, the NCAA opposes this symbol of racism, and since 2001 we have demonstrated our opposition by not playing pre-selected championships in states where the flag was flown prominently. The removal of the Confederate flag now means that South Carolina can bid to host future NCAA championships."
Tournament, set for March 1-5 at the Bon Secours Wellness Center. “The Well,” as it’s known locally, seats 12,281 in its upper and lower bowls with another 1,290 retractable seats available in the lower bowl. No stranger to basketball, the popular venue hosted Clemson University during the 2015/2016 season while renovations were underway at their home, Little John Coliseum. Up to 25 team members and coaches will compete for the championship with thousands of fans from each school flying their colors and rooting their team on. Add a contingent of media and Greenville will experience a significant economic impact from this championship event. The Charleston Area Sports Commission, College of Charleston and North Charleston Coliseum will host the Colonial Athletic Association (CAA) 2017-2019 Basketball Championships. The Coliseum has a seating capacity of 11,000. The dates will be March 3-6, 2017; March 2-5, 2018; and
Discover South Carolina
WHAT IT MEANS TO SPORTS TOURISM While the anticipated influx of post-season tournaments is certainly a positive for the host programs, it really impacts the destinations’ hotels, restaurants and supporting businesses. The local host and destination know the numbers and apply numerous variables before submitting their bid. The length of the event, number of teams involved, men vs. women events, proximity of teams to the event, visitor spending patterns and other variables are considered. The bottom line for South Carolina sports tourism: hosting collegiate championship events is a good return on investment. In less than two years since the lifting of the economic boycott, major conferences are bringing championship tournaments to South Carolina. After stints in Maryland, North Carolina and Indiana, the 2016 ACC Men’s Soccer Championship will be held Nov. 13, 2016 at the Medical University of South Carolina (MUSC) Health Stadium. The first rounds, quarters and semifinals are held on the campuses of the higher-ranked team. Having won seven of the past 11 National Championships, the ACC is considered one of the best men’ s soccer conferences in the country . Seven teams earned NCAA bids after the 2015 season. MUSC Health Stadium is a privately funded, English-styled, soccerspecific stadium. It seats 5,100 fans, offers concessions and The Three Lions Club pub. The Championship is traditionally televised on an ESPN network, making the stadium’s state-of-the-art media capabilities an important factor in being chosen as a championship site. The Sunday game will cap an exciting weekend for players and fans as they explore and experience historic Charleston. The two-time defending University of South Carolina Lady Gamecocks basketball team will play the league championship in its home state for the first time since 2005. Fourteen teams will travel to Greenville, South Carolina for the 2017 Southeastern Conference (SEC) Women’s Basketball SportsPlanningGuide.com
Gov. Nikki Haley announces that Greenville will host the Southeastern Conference (SEC) Women’s Basketball Tournament in 2017.
March 8-11, 2019. The exciting 10-team league features squads from major markets like Boston, Philadelphia and Baltimore. In addition to live video on each school’s website, the Charleston dateline will be prominent in newspapers and broadcasts from South Carolina to Massachusetts. With 20 players and coaches on the average roster coming to Charleston for up to five days, everyone looks for the Charleston area to have a nice return on their investment. The NAACP boycott and NCAA adherence that followed had a serious impact on South Carolina sports tourism—and tourism as a whole. The intent of the NCAA when it joined the boycott was to keep Division I basketball championship sites outside of South Carolina. With the lifting of the boycott last year, there’s little doubt that Colonial Life Arena in Columbia will be on the short list to host an NCAA basketball championship event, soon. SPG Sports Planning Guide
133
SPORT_132-135_Layout 1 10/17/16 8:51 AM Page 134
A Magnet for Big-Time Sports Events The Palmetto State hosts premier events and attracts millions of spectators every summer. 2016 was a great year for South Carolina sports—2017 looks to be even better.
W
hen you think of South Carolina, what do you imagine? Nice weather, beautiful beaches, great hotels, an active nightlife. It’s time to add top-notch sports tournaments to this list because the Palmetto State is a rising star. Name a sport and South Carolina has most likely hosted, or is scheduled to host, a premier event in that sport. But it doesn’t end with event flexibility—this state’s tournaments have strong economic impacts that benefit infrastructure and other important ventures. From Greenville to Columbia, South Carolina boasts state-of-the-art complexes and huge events that make the state one of America’s finest in sports tradition.
134
Sports Planning Guide
Bon Secours
2017 SEC Women’s Basketball Tournament
Greenville
Scheduled to run from March 1-5, the SEC Tourney will be held at Bon Secours Wellness Arena. The 14,400-seat venue recently received a $14-million renovation and now features high-resolution ribbon boards, a scoreboard with four video screens, a Bose sound system and state-ofthe-art locker rooms. The single-elimination tournament will involve all 14 league schools and is expected to bring 9,700 attendees to Greenville. With an overall economic impact of $1.8 million, the SEC Tournament should be a triumph for South Carolina sports.
Self Regional Healthcare Women’s Health Classic, LPGA Symetra Tour
Greenwood
The town of Greenwood will enjoy an LPGA event when the Women’s Health Classic occurs from May 11-May 14, 2017. The Links at Stoney Point will be the site—this beautiful 18-hole, championship course was designed by Tom Jackson and fits perfectly with the top-notch golf scene in the Palmetto State. 144 women will compete, while the event is also expected to attract 10,000 visitors over four days. The total purse ($250,000) is the highest on the tour, but the economic impact of this event will be even greater—it was roughly $2 million in 2016.
@SportsPlanGuide #SportsPG
SPORT_132-135_Layout 1 10/17/16 8:50 AM Page 135
Palmetto Indoor Pickleball Doubles Invitational
Aiken
Palmetto Pro Open
Palmetto Pro Open
Sumter
This Women’s 25K USTA Pro Circuit Event will be held from June 1018, 2017, at Palmetto Tennis Center. With 24 top-of-the-line deco turf courts that are lighted for night play , you can’t get much better than this venue. There are also four on-site tennis pros who of fer private lessons and group clinics for players aged four and older. Other amenities include two ball machines, a stringing service, party rentals and a pro shop. The Open is expected to boast an economic impact of $976,500 and will include 12 to 14 tournaments and more than 3,000 players. You won’t want to miss one of South Carolina’s finest tennis tourneys.
Carolina Panthers Training Camp
Spartanburg
Panthers fanatics, and football-lovers in general, flocked to Panthers training camp from July 28 to Aug. 16 this past summer. The defending NFC champions practice at W offord College in Spartanburg, where five full-sized soccer fields surround a football stadium and make for the perfect site to prepare for the upcoming NFL season. The most exciting part about this event lies in its future—in September 2017, Jerry Richardson Indoor Stadium is scheduled to open. The 110,00-square-foot venue will include a 3,400-seat basketball arena and a 500-seat volleyball complex.
This pickleball tournament, held Aug. 13-15, accomplished two major feats—bringing attention to a growing international sport and providing Aiken, South Carolina, residents with one of the year’s most entertaining events. O’Dell Weeks Recreation Center was the site of this tourney—it features eight indoor courts, two indoor gyms, meeting space, locker rooms, a one-mile walking track, 10 lighted clay tennis courts, a Frisbee golf course and picnic shelters. With 190 players competing in the Invitational, it had an overall economic impact of $100,000.
Triple Crown Summer Nationals
Myrtle Beach
Summer Nationals was one of Triple Crown’s largest and most successful events of 2016. Returning for its 14th year this past July, the tournament stretched two weeks and featured an opening ceremony, a team parade, pin trading and a team skills challenge. The event took place at Grand Park, one of the state’s most renowned sports complexes, boasting seven large fields, two youth fields, a six-tunnel batting cage, and three towers for restrooms and concessions. Triple Crown Summer Nationals featured over 250 teams and, as always, drew some of the most intense competition in all of travel baseball.
High Tide Ultimate Frisbee
North Myrtle Beach High Tide is unique—it’s the single largest collegiate Ultimate Frisbee spring training event in the United States. Scheduled to take place from March 6-30, 2017, the event will attract an estimated 225 teams, with an economic impact of $3.7 million. North Myrtle Beach Park and Sports Complex will be the site where 3,500 players from 29 states congregate. High Tide will remain in North Myrtle Beach for the next five years, meaning that one of South Carolina’s best sporting traditions isn’t going away any time soon.
Big League World Series
City of Easley
Since 1968, the Big League World Series has given us a glimpse at the future of America’s pastime. Every summer, children aged 15-18 compete in one of the country’s best youth baseball tournaments. In 2016, the event took place in the City of Easley, South Carolina, at J.B. Red Owens Sports Complex. The Big League World Series was broadcast on ESPN and garnered an estimated economic impact of $725,000. There were six internal and five United States teams, while 15,000 spectators came from around the world to see some of youth baseball’s finest.
2016 South Carolina Shootout
Columbia
This lacrosse tourney held in early June was one of the biggest and best in America. The sixth annual event highlighted the fastest-growing sport in America and offered viewers a glimpse at some of its most gifted athletes. 203 teams came to compete at The Fields at Saluda Shoals Park and Seven Oaks Park, where 13 fields make possible constant game action. In addition, the event had a grand total of 2,472 participants and brought in 4,944 spectators. Such popularity ultimately resulted in the Shootout bringing in $873,346 for the Columbia community. SPG
SportsPlanningGuide.com
Sports Planning Guide
135
SPORT_136-137_Layout 1 10/17/16 2:18 PM Page 136
3
MYRTLE BEACH, SC Myrtle Beach Boasts Impressive Facilities 1. Myrtle Beach Sports Center Sports: Basketball, volleyball, badminton This new facility offers 100,000 square feet of indoor courts, as well as a cafĂŠ, retail area and entertainment zone. The complex contains eight basketball courts and 16 volleyball courts, and can be easily configured to accommodate a variety of indoor sports such as badminton.
2. Myrtle Beach Convention Center Sports: Cheer, dance Adjacent to Myrtle Beach Sports Center, this facility consists of 250,000 square feet of flexible space, plus a 30,000-square-foot outdoor plaza that’s perfect for dance and cheer competitions. 136
Sports Planning Guide
Come for the sports and stay for the beach in this vibrant Atlantic Coast city.
3. Grand Park Athletic Complex Sports: Baseball, softball, soccer, lacrosse, football This multi-use complex features seven lighted, full-size baseball fields that can be easily converted to accommodate soccer, lacrosse and football. The facility also offers two natural grass youth baseball fields that can be converted, plus three full-size natural turf fields for soccer and lacrosse. Additional amenities include multiple concession locations and a batting cage.
4. Doug Shaw Memorial Stadium Sports: Track and field, football, lacrosse, soccer This NCAA-certified track is made of a full pour polyurethane synthetic surface with embedded texture, and is complete with a Daktronics video board and a FieldTurf infield that can accommodate football, soccer and lacrosse. @SportsPlanGuide #SportsPG
SPORT_136-137_Layout 1 10/17/16 2:16 PM Page 137
5. Myrtle Beach Recreation Centers (Pepper Geddings, Canal Street and Crabtree Memorial Gymnasium)
FACILITY SPOTLIGHT
Sports: Basketball, swimming All three centers include one full-size basketball court, but the Pepper Geddings facility also houses a 25-yard, six-lane lap pool complete with a Colorado Timing system.
6. North Myrtle Beach Park & Sports Complex Sports: Baseball, softball, soccer, lacrosse This baseball and softball park consists of four fields with dirt infields and a 225-foot fence, along with two adult softball fields with dirt infields and a 330-380-foot fence that can be used for collegiate baseball games. The soccer and lacrosse complex consists of eight natural-grass regulation fields, four of which are lighted, plus an officials room and a full-service concession stand.
2
Families Love a Myrtle Beach Vacation The town’s namesake, Myrtle Beach, is a great reprieve after a long game or the perfect place to spend an entire day enjoying the warm waters of the Atlantic. Stroll along the boardwalk and promenade or take a boat tour of the shores. For some indoor water fun, head to Myrtle Waves and ride the rapids and waterslides, perfect for both the thrill-seeker and those seeking a more leisurely time. Family Kingdom Amusement Park is another group favorite and a great way to top off a trip. If your team is interested in checking out a bit of local history, schedule a trip to Hopsewee Plantation, where you can enjoy traditional English tea and tours of the gorgeous plantation home, or take a Segway tour around an old Air Force base. And while Myrtle Beach offers great temps year-round, sometimes you may need to get in out of the rain, so head to Coastal Grand Mall, Medieval Times or the Ripley Museums.
6
Myrtle Beach is Easily Accessible If your teams are interested in driving, Myrtle Beach connects to Highway 17. Cities that are less than eight hours away from Myrtle Beach include Charlotte, North Carolina; Atlanta and Savannah, Georgia; Jacksonville, Florida; and Virginia Beach, Virginia. Highways 501 and 17 run through the Myrtle Beach area. Myrtle Beach International Airport is a mere seven minutes from the heart of Myrtle Beach and is serviced by Allegiant, Delta, Spirit and United.
Planner Perspective
4
“Myrtle Beach is such an easy sell to my travel teams that play in our events. The city sells itself! With miles of sandy beach, tons of attractions and plenty of hotels that accommodate any budget, teams simply love coming to play in our tournaments. Parents use our events as a vacation while getting a chance to watch their child play in a national championship. The city facilities are top-notch as well.” – John Whitley, National Travel Basketball Association
MYRTLE BEACH SPORTS ALLIANCE
Mike Anderson, Executive Director, Sports Tourism 843-916-7264 • mike.anderson@visitmyrtlebeach.com MyrtleBeachSports.com
SportsPlanningGuide.com
1 Sports Planning Guide
137
SPORT_138-139_Layout 1 10/18/16 8:02 AM Page 138
4
SPARTANBURG, SC Spartanburg Has the Facilities You Need 1. Jerry Richardson Indoor Stadium Sports: Basketball, volleyball With an expected opening date of fall 2017, the Jerry Richardson Indoor Stadium is a 123,000-square-foot facility that will include a 3,400-seat basketball arena and a 500-seat volleyball competition venue. The facility will replace Benjamin Johnson Arena and will serve as the home for women’s basketball, men’s basketball and volleyball at Wofford College. The facility will have a seating capacity of 4.500 for non-athletic functions, such as commencement and concerts. Hosting a tournament in this gym would give players the opportunity to feel what it’s like playing in a Division 1 basketball arena – something they will never forget.
2. Tyger River Park Sports: Softball, baseball Tyger River Park, one of the South’s premier baseball and softball tournament complexes, features 12 youth baseball/ softball fields arranged in convenient four-field clusters, a championship stadium seating 600 people and unmatched site amenities, clubhouse, concession areas, lounge, a VIP Suite, 138
Sports Planning Guide
Bring your team to the sports mecca of the South and mix tournaments with outdoor adventures in Spartanburg, South Carolina.
wireless internet, covered seating, two playgrounds and flat-screen TVs at each pod. All fields are dirt and irrigated. Eight fields have permanent fences at 275 feet, two fields have permanent fences at 220 feet and two fields have permanent fences at 260 feet. The stadium field has a permanent 300-foot fence. Ample parking and restroom facilities are available.
3. Spartanburg Viking Track Sports: Track and field The Viking Track features the world-class MondoTrack FTX surface, the same track surface that was used in the Beijing Olympic Games and IAAF World Indoor Championships in Valencia. This premium custom-made track has increased the optimal traction and contact area due to the irregular size and shape of the tessellation pattern, providing a greater spike contact area than other track systems. This improves the athletes’ grip and performance. The track facility contains eight world-class lanes, Lynx MVP fully automatic timing system, two jump pits, pole vault and high jump areas. The complex is illuminated with Musco’s Light-Structure Green Sports Lighting System. @SportsPlanGuide #SportsPG
SPORT_138-139_Layout 1 10/18/16 8:40 AM Page 139
4. Va-Du-Mar McMillan Park Sports: Soccer, disc golf Beautiful Va-Du-Mar Park has seven multi-purpose fields (6 full-size soccer fields and one youth-size field) in addition to an 18-hole disc golf course. The course runs mostly through the woods and has several elevation changes.
FACILITY SPOTLIGHT
5. Holston Creek Disc Golf Course Sports: Disc golf One of the biggest and best in the state, Holston Creek Disc Golf Course lets you test your hand on a 27-hole course that winds its way through changes of scenery and elevation. The longest hole stands at 875 feet, a true test. There are sand traps and water hazards throughout the course.
2
6. Upward Sports Star Center Sports: Soccer, basketball, volleyball Upward Sports just opened the Upward Star Center, a 120,000square-foot indoor facility equipped with two regulation-size artificial soccer fields and up to four grass multi-purpose fields as well as six basketball courts, 12 full-sized volleyball courts and four lighted sand volleyball courts. This union facility features seven meeting rooms and can host an event of roughly 3,000 people indoors and 8,000 people outdoors. Only a 10-minute drive from over 3,000 hotel rooms, Upward Star Center could not be more convenient for hosting a tournament in Spartanburg.
Outdoor Adventures Keep Traveling Teams Busy
1
Kids will love exploring Hollywild Animal Park, where they can feed a variety of animals or even go on a safari ride. Parents will love the relaxing atmosphere of Strawberry Hill USA, where they pick in-season fruits like berries, peaches or pumpkins. All parties will enjoy an afternoon of boating, fishing or hiking at Croft State Park. The BMW Zentrum and Performance Driving Experience is the only BMW factory on the continent. With its interactive museum exhibits, this attraction will hold the attention of everyone.
Spartanburg is Easily Accessible Spartanburg County, at the crossroads of Interstates 85 and 26, is less than a six-hour drive from major cities like Atlanta, Birmingham, Lexington, Jacksonville and Richmond. Major airlines serve the Greenville-Spartanburg International Airport (GSP), and from there it’s just a 20- to 30-minute drive east on I-85 to downtown Spartanburg.
Planner Perspective “Spartanburg has great sports facilities that are well maintained, and they are easily accessible from the airport and highways. We found super support for our events from the City, CVB, hotels and tourism industry.” — Warren Jones, State Commissioner, Ohio Amateur Softball Association
SPARTANBURG CVB Kristyn Hawkins, Sports Marketing Sales Director 864-594-5050 • khawkins@visitspartanburg.com SpartanburgSports.com
SportsPlanningGuide.com
6 Sports Planning Guide
139
SPORT_140-141_Layout 1 10/18/16 8:24 AM Page 140
GREENVILLE, SC
The charming city of Greenville, South Carolina boasts first-class facilities and the energy of a Southern town.
Top Facilities and Scenery Lure Sports Events to Greenville 1. Bon Secours Wellness Arena
3. Minor Herndon Mickel Tennis Center
Sports: Hockey, basketball, martial arts, wrestling, boxing, cheerleading, dance Greenville is one of the region’s great event destinations. In addition to being a hotspot for summer concerts like the Pearl Jam, Gucci Mane and Meghan Trainor, the Bon Secours Wellness Arena plays host to hockey’s Greenville Swamp Rabbits of the ECHL and the Clemson Tigers men’s basketball team. The Arena seats up to 15,000 and has 30 luxury suites and over 800 club seats. This year’s big sports event will be the SEC Women’s Basketball Tournament. Regulation-size basketball court and hockey rinks are available as well as concessions, drink vendors and ample parking.
Sports: Tennis Furman tennis has long been a powerhouse in the South, and the men’s former head coach Paul Scarpa was the winningest head coach in America when he retired with 853 victories in 2011. The Minor Herndon Mickel Tennis Center boasts a 41,000square-foot building that contains four indoor courts, locker rooms for visiting and home teams, coaches’ offices, a lounge and a viewing area for the courts. The stadium court outside can seat 400 people, and there are an additional 15 outdoor courts.
2. Fluor Field at the West End Sports: Baseball A little bit of Boston in South Carolina. Fluor Field, home of the Class A affiliate of the Boston Red Sox, is nearly identical to Fenway Park. With its own 30-foot-tall “Green Monster” in left field and “Pesky’s Pole” in right field, Fluor Field has the same dimensions of Boston’s classic Fenway Park – 310’ to left, 302’ to right and a whopping 420’ to center. The field is Bermuda grass and was renovated in 2012. 140
Sports Planning Guide
4. Pepsi Softball Stadium Sports: Softball The stadium features enclosed brick dugouts, a Bermudagrass outfield, a padded outfield fence that measures 200 feet down the lines and 220 feet to center and a row of hedge along the outfield fence as a cherry on top. Its Southern charm is consistent with the rest of campus. The newest addition to the stadium is the 2,700-square-foot press box that was added in 2013. The two-story structure features a coaches’ office, press area and concessions stand. Lighting was installed recently to allow for night games.
@SportsPlanGuide #SportsPG
SPORT_140-141_Layout 1 10/18/16 8:47 AM Page 141
FACILITY SPOTLIGHT
5. Eugene Stone Soccer Stadium Sports: Soccer Furman University’s soccer stadium seats more than its baseball, softball and tennis facilities combined – over 3,000. The stadium, lined by a brick-and-wrought-iron fence, features a fully automated scoreboard, press box and complete lighting. Spinks Field House was completed in 2015 and boasts locker rooms, expanded public restrooms, a permanent concession area, referees room and storage space.
6. Westside Aquatic Complex Sports: Swimming, diving, water polo, kayaking, triathlons Located on the western side of downtown Greenville, the aptly named Westside Aquatic Complex offers everything your swim and dive competition needs. The complex features 20 lanes of a 25-yard, 50-meter swim competition pool and a five-lane, 25-yard heated therapy pool. The complex also offers amenities like fun zones, new locker rooms, concessions and aerobic equipment. The complex offers programs for youth, adults and seniors and features ample parking.
2
Leisure Activities: Minor League Ball and Major State Parks In Greenville, take your group to Fluor Field at the West End. Here the Greenville Drive (a Red Sox Class A affiliate) play their games in a replica of Boston’s historic Fenway Park complete with a Green Monster and shallow porch in right field. Or spend the day in the area’s picture-perfect parks: Falls Park on the Reedy and three major state parks (Paris Mountain, Caesars Head, and Jones Gap).
6
Greenville is Easy to Reach Located between Atlanta and Charlotte, Greenville is one of the most accessible cities in the South. It sits off several major highways and can be reached with ease if you have to fly in. Located less than a day’s drive for a majority of the U.S. population, Greenville is near the intersections of I-85 and I-385, and the Greenville-Spartanburg International Airport is 15 minutes away from downtown.
Planner Perspective “Greenville hits all of our marks when we’re looking for a site to host our events. It has the accommodations we need, it has the facilities and it has the nightlife.” — Christian Smith Director of Div. II National Club Baseball Association
1
VISITGREENVILLESC Robin Wright, Senior Sales Manager – Sports 864-421-0000 • rwright@visitgreenvillesc.com VisitGreenvilleSC.com
SportsPlanningGuide.com
Sports Planning Guide
141
SPORT_142-143_Layout 1 10/15/16 5:10 PM Page 142
3
1
4
NORTH MYRTLE BEACH, SC Facilities for a Variety of Sports 1. Wyndham Vacation Baseball/Softball Complex Sports: Baseball, softball For baseball/softball, the Wyndham complex at the North Myrtle Beach Park and Sports Complex features four regulation youth baseball/collegiate softball fields and two regulation high school/collegiate baseball fields. The latter can be changed to regulation youth baseball or collegiate fields. The complex has eight batting tunnels. Umpire rooms, misting fans in each dugout, picnic areas and concessions enhance athlete and family enjoyment. Free live streaming video is on all baseball/softball fields with over 200,000 views to date. Family and friends back home can keep up with all the action.
2. Wild Wing Cafe Soccer/Lacrosse Complex Sports: Soccer, lacrosse, Ultimate Frisbee, cross country The facility at the North Myrtle Beach Park and Sports Complex features eight soccer/lacrosse fields with an officials room. As on the baseball side, there are concessions, picnic areas and playgrounds. The NMB Park and Sports Complex includes a 10-acre meadow, 25-acre lake, walking/bike trails and amphitheater. There’s even a three-acre dog park. 142
Sports Planning Guide
Team up with great venues, wide sandy beaches and plenty of family fun.
3. Central Park Sports Complex Sports: Baseball, softball, soccer, lacrosse, pickleball, archery This 20-acre park can host a variety of events. Two multipurpose fields measure 100 by 200 feet, with another at 180 by 300 feet. There are four outdoor pickleball courts. Two youth baseball/softball fields measure 200-225 feet to outfield fences, while one field has 185-200-foot fences. Each has clay infields. The baseball/softball area has five batting cages. The complex also features restroom facilities, concessions, playgrounds and two basketball half-courts.
4. North Myrtle Beach Aquatic & Fitness Center Sports: Swimming The NMB Aquatic & Fitness Center is a membership-based facility and a favorite of high school regional and Masters Swimming events. A full Colorado timing system and scoreboard keep track of the action on an eight-lane, 25-yard lap pool. The center also offers a three-lane, warm-water therapy pool, sauna, hot tub and 20-foot indoor waterslide.
5. J. Bryan Floyd Community Center Sports: Basketball, volleyball, pickleball This indoor venue features two regulation-style basketball @SportsPlanGuide #SportsPG
SPORT_142-143_Layout 1 10/15/16 5:07 PM Page 143
courts that have hosted major events, including the USBA Summer Nationals. Easily transformed, the courts can become six pickleball or four regulation volleyball courts. Full locker rooms, officials room and meeting rooms are available to planners.
6. Main Street, North Myrtle Beach Sports: 5K, 10K, half-marathon, beach volleyball What’s a beach destination without a beach venue? The Main Street location is an ideal start/finish line for half-marathons. Runners, including the DIVA Half-Marathon, are treated to a scenic ocean view route as they complete their run in the heart of North Myrtle Beach.
What’s Waiting for Teams Away From the Field? Located in the southeast corner of the NMB Park and Sports Complex, Go Ape Treetop Adventure spans six acres, includes five zip lines, rope ladders and two Tarzan swings, and finishes crossing a lake. The lake is also home to the newest attraction at the Sports Complex: Shark Wake Park 843. This is a cable wakeboarding park, which is a form of wakeboarding where riders are pulled by a high-tech pulley system instead of a boat. This attraction is fun for beginners up to advanced/pros. The advanced/pro riders can utilize the ramps and rails on the sides of the lake to try new tricks. Shark Wake Park is the brainchild of Greg Norman Jr. and opened June 17, 2016. The North Myrtle Beach Segway
Experience takes riders on a cruise around the NMB Park and Sports Complex, then into the woods for nature and photo ops.
How Can Teams Get to NMB? Located midway between New York City and Miami, North Myrtle Beach is within a day’s drive of most metropolitan areas east of the Mississippi River. Located just slightly more than an hour from the intersection of I-95 and I-20, the trip is even less for travelers coming from the north and west regions. Myrtle Beach International Airport has non-stop flights from more than 30 cities in the United States and Canada. Airlines servicing Myrtle Beach are Allegiant, Delta, Porter (Canada), Spirit, United, American, ViaAir and WestJet (Canada). For information about NMB accommodations, attractions and dining:
NMB CHAMBER OF COMMERCE CVB Sports & Group Tourism Manager 843-361-3047 • groups@explorenorthmyrtlebeach.com NMBSportsTravel.com YouTube: https://www.youtube.com/watch?v=0YH9NLiw7hQ
NORTH MYRTLE BEACH CVB Shafran Fields, Group & Sports Tourism Manager 843-361-3047 • shafran@northmyrtlebeachchamber.com ExploreNorthMyrtleBeach.com
SPORT_144_Layout 1 10/15/16 4:12 PM Page 144
1
EASLEY, SC
3
This quaint little town nestled in the foothills of the mountains is ready to host your next successful sports event.
Facilities Bound to Please Your Group 1. J.B. Red Owens Sports Complex Sports: Baseball, softball, soccer, football, lacrosse, ultimate field sports, disc golf, rugby No matter what the sport, this 140-acre complex can more than meet your needs. The complex boasts eight baseball fields, five fast and slow pitch softball fields and a 30,000-square-foot covered batting and pitching facility. All fields have scoreboards, PA systems, Musco lighting and free WI-Fi to track all the game action. With ample parking, ten shade structures, restrooms and two fully stocked concession buildings located in close proximity to each field, players and fans alike will truly have an enjoyable experience. The complex just completed hosting the Big League World Series (as seen on ESPN) for the 16th straight year. For those looking for rectangular fields, the complex has five lighted fields and one unlighted field to accommodate your next football, soccer, lacrosse or ultimate event. They have two fully stocked concession buildings along with press boxes conveniently located between the fields. Surrounding the perimeter of the fields is an 18-hole disc golf course that is tournament ready.
2. Pickens County Facilities Sports: Baseball, softball, soccer, lacrosse, football, volleyball, gymnastics, cheerleading, ultimate sports, track & field Easley along with Pickens County High Schools offers venues that take a back seat to no one. With a county-wide inventory of 20 plus gymnasiums, baseball fields and rectangular fields
(see Sports Easley website for complete inventory list and pictures), along with the facilities at J.B. Red Owens, it is easy to see why they should host your next event. Moreover, it only takes one phone call to Scott Price, Director of Sports Tourism for the City of Easley, to book any or all of these venues. The school facilities were opened in 2013 and all are within a 25-minute drive from the J.B. Red Owens Complex.
3. Easley High School Sports: Baseball, softball, football, track & field, basketball Adjacent to the J. B. Red Owens Sports Complex is the Easley High School Campus. On-site facilities include a 6,100-seat football/soccer/lacrosse stadium, an eight-lane competition rubberized track with field events, a 2,000-seat gymnasium, a 900seat auditorium and one synthetic turf soccer field. All venues are equipped with scoreboards, PA systems and press boxes.
What Else To Do In Easley? The Doodle Trail is a 7.5-mile biking, walking and running trail that until 2013 was a working rail line between Easley and nearby Pickens. Stay outside and continue enjoying the area by hiking, fishing or swimming in and around the Blue Ridge Mountains. Table Rock State Park offers gorgeous views, and several area lakes are just waiting for you to touch their cool waters. Enjoy a movie or live band at the downtown Amphitheater.
Easley Is an Easy Trip CITY OF EASLEY Scott Price, Director of Sports Marketing and Tourism 864-551-3814 • sprice@cityofeasley.com SportsEasley.com
144
Sports Planning Guide
Take exit 40 off Interstate 85 and enjoy the mountain scenery as you head toward Easley (just 10 minutes off the interstate). Greenville-Spartanburg International Airport is 27 miles away from Easley, with major airlines like Delta, United and Southwest running daily flights in and out. @SportsPlanGuide #SportsPG
SPORT_145_Layout 1 10/15/16 5:12 PM Page 145
SPORT_146-147_Layout 1 10/15/16 5:23 PM Page 146
1
COLUMBIA, SC
Columbia, South Carolina is hot on the scene for amateur sports, making it the perfect destination for your next tournament.
Choose From a Diverse Selection of Facilities 1. Williams-Brice Stadium
and sound systems. The stadium boasts fully equipped press boxes with TV/radio booths and is ADA-accessible. Players have access to a large weight room as well as four indoor batting tunnels.
3. Colonial Life Arena
Sports: Football Home of the USC Gamecocks, Williams-Brice is one of the best football stadiums in the country and can host over 80,000 spectators. The stadium has undergone almost $30 million in expansions and renovations and the result is a top-quality venue that’s guaranteed to awe your team. The field at Williams-Brice is natural grass, and the stadium features some of the best premium seating and suites in all of college football.
Sports: Basketball With 18,000 seats and 329,000 square feet of space for your athletes to use, USC’s Colonial Life Arena is the perfect sports entertainment venue. The arena features 41 suites, an Entertainment Club and a hospitality room that can play host to 300. Additional amenities include plenty of concession areas as well as state-of-the-art sound systems and scoreboards.
2. Founders Park
4. Lexington County Tennis Complex
Sports: Baseball The home to the University of South Carolina Gamecock Baseball program, Founders Park is annually voted one of the best venues in college baseball. The 8,242-seat stadium allows visitors to enjoy a picnic terrace along left field, premium seating in the suite and club levels, and state-of-the-art video boards
Sports: Tennis Just eight miles west of downtown Columbia, the Lexington County Tennis Complex has hosted an impressive roster of high-caliber tennis events including the USTA Junior National Championships. Lexington features 21 lighted hard courts and can fit 500 spectators, making it the top tennis venue in the region.
146
Sports Planning Guide
@SportsPlanGuide #SportsPG
SPORT_146-147_Layout 1 10/15/16 5:22 PM Page 147
FACILITY SPOTLIGHT
5. Lexington Sports Complex Sports: Baseball, softball, tee ball, tennis This multipurpose facility in the western Columbia suburb of Lexington is ideal for baseball and softball teams of all ages. Featuring five youth baseball fields, one intermediate field, one regulation baseball field and two t-ball fields, the complex plays host to groups of various experience levels. It also boasts four softball fields and four tennis courts.
6. Kelly Mill Recreation Complex Sports: Baseball, football, soccer Four baseball fields with a press box and concession stand are joined by a football and soccer field along with a playground, picnic area and walking trails. A recent addition to the community, it’s a testament to the strong presence of sports in the area.
2
What Activities Does Columbia Offer? Columbia really does have something for everyone, which is what makes the ideal location for a tournament or competition. Want some fun in the sun? Rent a boat, kayak, or canoe and head down Lake Murray or one of Columbia’s beautiful rivers. If the team would prefer to keep their feet dry but still wants the river experience, try out one of the river trails for walking, jogging or biking and hang out at one of the nearby parks. If you don’t want the team to work up a sweat, spend the day admiring the 2,000 animals and botanical garden at the Riverbanks Zoo or stroll through the University of South Carolina and take in the beautiful Southern architecture. Want your team to experience the history of the area? Columbia proudly offers two incredible opportunities at the South Carolina State Museum and the African American History Monument.
3
How Do I Get My Sports Group to Columbia? I-77, I-20 and I-26 all run past Columbia, making the drive to your tournament easy and efficient. The city is two hours away from Charleston. If your team would prefer to fly, Columbia Metropolitan Airport is only eight miles from the heart of Columbia and is serviced by Delta, American and United airlines.
Planner Perspective
5
“Let me just say you are the best CVB I have ever worked with in all the cities I handle tournaments in the Southeast!” —Jeff Welch Tournament Housing Director The Tournament Office
COLUMBIA SPORTS COUNCIL S. Scott Powers, Executive Director 803-545-0004 • spowers@columbiasportscouncil ColumbiaSportsCouncil.com
SportsPlanningGuide.com
6 Sports Planning Guide
147
SPORT_148-149_Layout 1 10/15/16 5:39 PM Page 148
1
6
4
AIKEN, SC
Aiken’s Southern charm continues to make this South Carolina town a top choice for event organizers and fans alike.
Super Facilities, from Equestrian to Tennis 1. Weeks Tennis Center Sports: Tennis Located in Virginia Acres Park, this sprawling, 46-acre complex will make any tennis player feel like a pro and includes 10 lighted clay courts and 10 lighted hard courts. Tournament access can be gained to over 40 courts in the surrounding area. The center also features a covered wrap-around porch with Adirondack chairs, dining tables with chairs and ceiling fans so both players and their audience can stay cool in the shade.
2. Citizens Park Sports: Baseball, softball, soccer, any field sport This 123-acre, multi-purpose sports park is perfect for hosting a multitude of tournaments. There are 15 lighted baseball/ softball fields and access to meeting rooms and umpire rooms. Players can practice to their heart’s content in one of the park’s eight full-size batting cages. Adults and children alike will be entertained at the new Splash Park and can enjoy a meal at one of the picnic tables and the covered eating area. 148
Sports Planning Guide
3. USC Aiken Convocation Center Sports: Basketball, volleyball, cheerleading, wrestling Home to Pacer athletics of the University of South Carolina at Aiken, this 100,000-square-foot building is a sports event planner’s dream. The complex holds three gyms and can also be used as an entertainment venue. The main arena has state-ofthe-art sound and scoreboard systems and is surrounded by a practice court on each side. Athletes and coaches will be happy with its training facilities, and fans will appreciate the spacious seating, which has room for up to 4,000 people.
4. Aiken Horse Park (Bruce’s Field) Sports: Equestrian A premier destination for horses and riders alike, Aiken Horse Park features three all-weather competition arenas with GGT footing, a grass Grand-Prix Field, International Derby Field, permanent stalls and administrative building. Sprawling over 66 acres, the park feels spacious and inviting and offers plenty of space to relax during long events.
5. Highfields Event Center Sports: Equestrian A great multi-use facility just a few blocks from Aiken’s historic district, Highfields is a 60-acre show facility available to lease for @SportsPlanGuide #SportsPG
SPORT_148-149_Layout 1 10/15/16 5:32 PM Page 149
equestrian and non-equestrian events, and home to Progressive Show Jumping. It features three all-weather rings, two schooling rings, a grass jumper field, derby field, announcer’s tower, two covered pavilions, four permanent stabling barns, a polo field, a show office and RV hookups.
6. The Hitchcock Woods Sports: Hiking, geocaching, running, equestrian With a stunning ecosystem, this is one of the largest urban forests in the nation at 2,100 acres. Hitchcock Woods is a dream come true for those who enjoy running, hiking, horseback riding and geocaching. It is free of charge to visitors and open 365 days a year; events take place regularly. As a welcome escape from city life, the 70 miles of sandy trails inside Hitchcock Woods are perfect for watching wildlife, taking in the surrounding flora and fauna, and or for getting a good training run, or hosting a trail run race.
What Can Aiken Offer Teams During Downtime? With a rich equestrian heritage, Aiken delights visitors with the annual Aiken Triple Crown, the Thoroughbred Racing Hall of Fame, horse statues in the streets, and even a horse district surrounded by polo fields and 20th century estates. Enjoy some of Aiken’s charm at the local farmer’s market or with a trip to the Aiken Visitor’s Center & Train Museum. In the historic downtown district you’ll find boutique shopping, dining and nightlife attractions. Nature lovers get outside and take in the crisp fresh air and beautiful weather any time of year at Boyd Pond and on the Aiken Arboretum Trail.
SportsPlanningGuide.com
A Convenient South Carolina Location Near the western edge of South Carolina, Aiken is a hidden gem surrounded by forests not far from major Southern cities. Aiken is within two-and-a-half hours of Atlanta, Greenville, Charlotte, Charleston, Hilton Head Island and Savannah. It is connected to Atlanta by Interstate 20; Routes 78 and 1 connect other interstates to the city. Aiken is home to Aiken Municipal Airport. Nearby is Augusta Regional Airport, just seven miles from downtown Augusta.
Planner Perspective “We love coming to Aiken, and the reason we do is they are always so on top of everything—they anticipate our needs. Aiken is a nice, quaint town that people love going to and experiencing. At a tournament a couple years back it rained the final day, but that didn’t stop the City of Aiken staff from helping out. They actually came out and dried the courts for us and we were back playing within 30 minutes!” — Mary Goins, USTA Director of Leagues
CITY OF AIKEN PARKS RECREATION & TOURISM DEPARTMENT Jeff Metz, Athletic Superintendent 803-642-7652 • jmetz@cityofaikensc.gov VisitAikenSC.com
Sports Planning Guide
149
SPORT_150-151_Layout 1 10/15/16 5:48 PM Page 150
1
2
SUMTER, SC
Visit this South Carolina town for a taste of hospitality and sporting fun.
There’s No Place Like Sumter Looking for that perfect East Coast tournament spot? Look no further than Sumter, South Carolina, where you are in the middle of everything. The city of Sumter is in the heart of the community with a total city and county population of 108,123. Come enjoy an outdoor lover’s paradise with an abundance of leisure activities, including a vibrant arts culture and superb sport facilities. More than enough exciting attractions orbit this wonderful community as 150
Sports Planning Guide
well. In Sumter, you’re just a 90-minute drive from the state’s beautiful beaches, and the Blue Ridge Mountains are only three hours to the northwest. Sumter proudly houses Shaw Air Force Base, which inspired the town motto “Uncommon Patriotism.” Truly, Sumter loves nothing more than showing visitors the town’s “uncommon” personality, offering visitors a hometown feel with the conveniences of a large city. @SportsPlanGuide #SportsPG
SPORT_150-151_Layout 1 10/15/16 5:50 PM Page 151
Just the Place for Swim Meets and Tennis Matches 1. Aquatics Center Sports: Swimming The public Aquatics Center meets requirements for competition swim meets with its unique design and is fully equipped with swim lanes, diving blocks, and electronic timer and touch pads. Each year, the center hosts more than 11 swim meets for the city league, community invitational and high school. In October the center is host to the TriSumter Triathlon. The sprint triathlon includes a 300-yard swim in the heated 25-meter, six-lane pool, continues on with a 16-mile bike ride and wraps up with a 5k run at the Aquatics Center. For the recreational swimmer, the center is open six days a week and is swimmer-friendly for all ages. The Aquatics Center also has a twisting tube waterslide, an adjustable spray fountain and a wading pool with beach entrance for easy access. This official American Red Cross facility boasts an experienced training staff for the Sumter community. Training is available for lifeguards and water safety instructors. Stroke and turn training for volunteers and staff to assist at swim meets is also available.
Sports enthusiasts may have one of the unique opportunities to visit Riley Park while attending a tennis tournament or a swim meet. Riley Park opened in 1934 and has hosted everything from their most loyal baseball programs since 1929, the American Legion Baseball Program, college and high school games to professional minor league baseball in its history. Due to the loyal fan base in Sumter many Sectional and Regional tournaments have been held in the newly renovated 2,000-seat professional stadium with a full service concessions area and press box.
2. Palmetto Tennis Center Sports: Tennis The Palmetto Tennis Center at Palmetto Park boasts 24 state-of-the-art, Deco-Turf courts with lighting for night play. Other amenities include shaded stadium and courtside bleacher seating, cool water misters, a bistro-style seating area, a shelter area with picnic tables, two ball machines, stringing service, pro shop and a locker-showers facility. The tennis center is conveniently located adjacent to a playground and spray park. Tennis tournament knowledge is paramount to a facility’s continued success. The PTC’s years of successful new and returning events and tournaments come from experience. In April of 2004, the PTC opened the doors to the Conference Carolinas and added a fall individual event soon after. Collegiate play also includes the Southeast Regionals and National Small College Championships. They’ve learned from the best by hosting annually a Women’s 25K Pro Circuit Event since 2008 and the National Zonal TEAM Championship since 2013, as well as four junior state tournaments.
Explore Sumter’s Many Enjoyable Leisure Opportunities There’s plenty to do in Sumter when you need to unwind from your latest game. Enjoy the local artistic community by visiting spots like Sumter Little Theater, Sumter Opera House and Sumter County Gallery of Art. In between games, teams can be inspired by the artists and performers and support the community at the same time. Sumter offers much natural beauty for its visitors to enjoy, with nature trails through Crosswell, Memorial and Palmetto parks, among others. The crowning jewel would have to be Swan Lake Iris Gardens, a vast collection of expertly maintained gardens with sections like the Butterfly, Chocolate and Camellia gardens. Local eateries offer a diverse range of cuisines, from Sambino’s Bistro, Asian Barbecue, Willie Sue’s to Hamptons and J. O’Grady’s in historic downtown Sumter to Baker’s Sweets Bakery & Café and more. There’s something to suit everyone’s taste. SportsPlanningGuide.com
Getting to Sumter is Simple Sumter is located in Central South Carolina, meaning a fairly even travel distance from multiple points in the region. Several major roads intersect in Sumter. Routes 76 and 521 come in from the west and northwest, respectively, while Route 15 bisects the town from north to south, with Route 521 accompanying the southern portion of 15. Coming in from the east and northeast are Routes 378, 401 and the other tail of Route 76. Sumter’s two nearest commercial airports are Florence Regional Airport and Columbia Metropolitan Airport, with Florence roughly 50 miles to the east of Sumter and Columbia roughly 50 miles to the west. Teams can expect to arrive in town from the airports in just over an hour.
CITY OF SUMTER RECREATION DEPARTMENT
Susan H. Wild, Recreation Programs & Facilities Director 803-774-1651 • swild@sumter-sc.com SumterSC.gov
Sports Planning Guide
151
SPORT_152_Layout 1 10/15/16 6:06 PM Page 152
1
GREENWOOD, SC
Greenwood is known for its hospitality. Add one of South Carolina’s most peaceful lakes and a gracious approach to sports travel, and you’ve got a winner.
Venues for Every Event and Sport 1. Jeff May Complex Sports: Softball, baseball, soccer, tennis Also known as Lander University's Recreation, Wellness, and Sports Complex, the Jeff May Complex is a 25-acre, multi-sport venue. Currently, it’s the home field for Lander University’s soccer, baseball, softball and tennis teams. The complex encompasses a 950-seat baseball stadium, a 350-seat softball stadium, a soccer field, a field house with meeting space, 12 tennis courts and a tennis pavilion. Walking track, training room and intramural fields round out the amenities offered.
2. Lander University Equestrian Complex Sports: Equestrian The Lander University Equestrian Center is a 37-acre event facility that comes with a 300-by-150-foot covered riding arena, 190-by-140-foot outdoor arena and plenty of space to set up jumps. A 20-acre pasture and a fully-appointed barn with 26 stalls, offices, tack rooms, feed rooms and wash stalls make equine guests comfortable; a team room, classroom and office space ensure the comfort and convenience of visiting riders.
3. The Links at Stoney Point Sports: Golf Best known as the premier event on the LPGA Symetra Tour, this 18-hole course combines a challenging layout with an exceptionally beautiful spot on Lake Greenwood. As befits a golf course of its status, The Links offers guests a newly-remodeled, 6,500-squarefoot clubhouse, a fitness center and a fine-dining restaurant. After a competitive round or two, guests can relax poolside or brush up on their tennis skills at the on-site facilities.
GREENWOOD REGIONAL TOURISM & VISITORS BUREAU Lindsay B. Burns, TMP, Director of Sales 864-953-2464 • lindsay.burns@cityofgreenwoodsc.com VisitGreenwoodSC.com 152
Sports Planning Guide
4
4. Lake Greenwood Sports: Fishing; recreational boating, kayaking, paddle boarding Combine 11,000 acres of lake water and over 200 miles of shoreline with largemouth bass and crappie, and you've got a place that will keep fishers happy for hours, if not days. Thanks to an average depth of about 21 feet, there's plenty of room for water sports of all types. Lake Greenwood hosts fishing tournaments each year.
What Else Can My Group Enjoy in Greenwood? A simple stroll in Uptown Greenwood, with stops to dine at unique restaurants and browse local boutiques and art galleries, can be a great way to unwind. The brand new open air Uptown Market offers fresh and local products, as well as an interactive splash water feature. Enjoy live music at Uptown restaurants and pubs almost any night of the week. May hosts the Catfish Festival (called a “feastival” for its devotion to this popular protein). June gets the SC Festival of Flowers, which has the life-size safari topiaries that line the streets of Uptown. The SC Festival of Discovery, in July, is an award-winning barbecue and blues festival with a sanctioned BBQ cooking competition.
How Do I Get My Sports Group to Greenwood? Greenwood is located between Atlanta and Charlotte—and just an hour north of Augusta, Georgia. Groups can drive into Greenwood via Interstate 85 (take the Highway 291 exit) or Interstate 26 (by way of Highway 72). Although Atlanta and Charlotte’s airports are within a few hours by car or bus, Greenville-Spartanburg International Airport is only about an hour away. This airport is served by Allegiant, American, Delta, Southwest and United airlines.
Planner Perspective “Greenwood is a wonderful host for the triathlon each year. With a beautiful lake at the State Park and a downtown feel to the finish line provided by a growing Uptown, Greenwood is the perfect spot for our event. We look forward to hosting the triathlon each year!” — Jeremy Davis, Set Up Events @SportsPlanGuide #SportsPG
SPORT_153_Layout 1 10/15/16 6:39 PM Page 153
SPORT_154-155_Layout 1 10/15/16 6:47 PM Page 154
6
KISSIMMEE, FL
Warm weather and sunshine invite year-round play, and nearby attractions make Kissimmee a fun-filled escape for both athletes and spectators.
Versatile Facilities Accommodate All Levels of Play 1. Disney’s ESPN Wide World of Sports Sports: Football, basketball, karate, archery, baseball, softball, tennis, cross country, track & field Located at Walt Disney World Resort, the 255-acre Disney’s ESPN Wide World of Sports Complex hosts more than 350 events each year. With nine venues, the complex can host nearly every sport, from football and basketball to karate and archery. The 9,500-seat Champion Stadium is the spring training home of the Atlanta Braves. The complex also includes two multipurpose arenas, HP Field House and Jostens Center, which offer seating capacity of 6,200; 17 multipurpose fields at Hess Sports Fields with four professional baseball fields and six fields at the softball Diamondplex; 10 tennis courts at Centre Court Stadium; a cross country course; and a track and field complex designed with professional specifications.
2. Osceola Heritage Park Complex Sports: Equestrian, rodeo, basketball, football, BMX, cheerleading, gymnastics, volleyball The climate-controlled facility can accommodate a wide variety of events ranging from rodeo and horse shows to basketball, indoor football, BMX, cheerleading, gymnastics and volleyball. The facility has hosted the Ram National Circuit Finals Rodeo, Sunshine State Basketball Championship and AAU Basketball. It seats 8,300 spectators and has the floor capacity for up to 3,500 additional seats. 154
Sports Planning Guide
3. Austin-Tindall Regional Park Sports: Rugby, football, soccer, lacrosse, field hockey, Ultimate Frisbee, cheerleading Austin-Tindall Regional Park offers eight exceptional multipurpose fields that welcome more than 30,000 professional and amateur athletes annually, playing rugby, football, soccer, lacrosse and everything in between. It has previously hosted the American Youth Football and Cheer National Championship and USL Pro training. The facility features five lighted, regulation soccer fields, three practice soccer fields and bleacher seating for 1,500 spectators. Expansion plans scheduled for coming years include additional lighting, concessions and stadium seating.
4. ChampionsGate Sports Field Complex Sports: Soccer, lacrosse Opened in 2014, these professionally maintained fields sit adjacent to a AAA Four-Diamond Resort. ChampionsGate has played host to the North American Caribbean Rugby Association and has been used for Major League Soccer pre-season training. It includes eight regulation fields with electronic scoreboards, a clubhouse with concessions and flexible bleacher options.
5. Osceola County Softball Complex Sports: Softball The official Eastern training venue for America's Olympic Gold Medal-winning Women's Softball team, Osceola County Softball Complex is an award-winning facility, including recognition as Complex of the Year by the United States Specialty Sports Association. It features five lighted softball fields, all built to U.S. Softball regulations, two covered dugouts per field, electronic scoreboards, eight-station batting cages and 500-seat bleachers per field. @SportsPlanGuide #SportsPG
SPORT_154-155_Layout 1 10/15/16 6:52 PM Page 155
FACILITY SPOTLIGHT
6. Lake Toho & Lakefront Park Sports: Fishing Home to some of the best bass fishing in the world, Lake Tohopekaliga, or “Lake Toho/Big Toho,” hosts world-class fishing tournaments throughout the year. The Fishing League Worldwide, Paralyzed Veterans of America Tour and Bass Southern Open have all been held there. The 18,800-acre lake includes a marina, event lawns, pavilions, open stage and fishing piers, with parking for 200 cars.
Leisure Options from Make Believe to Reality When you think of Kissimmee, the phrase “something for everyone” definitely applies. The list of possibilities will surprise and thrill your sports team, as well as any family or friends along for the ride. If your crew loves theme parks, then you’re in luck; you’re super close to Walt Disney World Resort and Universal Orlando. Cool off with a visit to one of the nearby water parks, including SeaWorld’s Aquatica, Wet n’ Wild Orlando and Disney World’s Blizzard Beach and Typhoon Lagoon. This part of Florida isn’t just about fantasy worlds, but also features a number of natural wonders and historic attractions that focus on important times in America’s past. Journey into the far reaches of the galaxy at the Kennedy Space Center Visitor Complex; enjoy a performance at the Osceola Center for the Arts; or discover the history of the area at the Osceola County Historical Society’s Pioneer Center. Nature lovers can step into Florida’s native lands where they can canoe under canopies of towering cypress trees and explore the headwaters of the Florida Everglades on an airboat ride around the pristine lakes.
1
2
Kissimmee: In the Heart of it All Kissimmee, conveniently located in Central Florida, is minutes from Orlando. Located just off West U.S. Highway 192, the primary corridor of the area, Kissimmee is also accessible via the Florida Turnpike. With three airports serving the area, Kissimmee is incredibly easy to reach from nearly every part of the country. Most major airlines fly to Orlando International Airport, which is only 20 minutes from Kissimmee. Additional flights arrive at Orlando Sanford International Airport, less than an hour away, and Kissimmee Gateway Airport, the closest airport to the major theme parks and convention centers.
Planner Perspective
4
“When it comes to tournament locations, world-class anglers on the Walmart FLW Tour demand world-class fishing and facilities. Kissimmee delivers both with Big Toho Marina and Kissimmee Lakefront Park on Lake Toho. There is no better tournament destination.” — Kathy Fennel, President of Operations, FLW
KISSIMMEE SPORTS COMMISSION
John Poole, Director of Sports Marketing and Development 407-569-4838 • jpoole@kissimmeesports.com KissimmeeSports.com
SportsPlanningGuide.com
5 Sports Planning Guide
155
SPORT_156-157_Layout 1 10/15/16 7:06 PM Page 156
PALM BEACH COUNTY, FL
Bring your game to Palm Beach County, Florida for an easy-to-plan, successful event combined with a sunny vacation.
Elite Facilities for Everything from Baseball and Football to Polo and Water Skiing 1. Ballpark of the Palm Beaches
3. International Polo Club
Sports: Baseball, softball, soccer, field hockey, lacrosse, rugby, flag football Ballpark of the Palm Beaches will be home to the Washington Nationals and Houston Astros in January of 2017. Palm Beach County will be the only Florida county with four MLB teams in two world-class training facilities. The complex features a stadium with 6,400 fixed seats as well as an additional 1,000 seats in the outfield berm, 12 supplementary practice fields with professional dimensions and seven multi-purpose fields built to FIFA specifications for soccer, lacrosse and field hockey. Including the Ballpark of the Palm Beaches, Roger Dean Stadium and the Santaluces Athletic Complex, Palm Beach County has the capacity for 30 MLB-quality diamonds.
Sports: Polo, soccer, field hockey This world-class facility is a must-see polo facility in the United States. The club’s pristine surfaces host all of the top polo players in the world during the January-April season. With eight polo fields operational, the club offers 60 acres of world-class field space that can host up to 50 soccer or field hockey-sized fields in one location outside of polo season. The club has hosted the National Field Hockey Festival and was home to the 2016 American Youth Soccer Organization’s National Games.
2. Roger Dean Stadium Sports: Baseball, softball Spring training home of the Miami Marlins and St. Louis Cardinals, this complex is currently the only two-team MLB spring training facility outside of Arizona. The 7,000-seat stadium features luxury sky-box seating, permanent seating, parking and concessions, making the complex a one-stop baseball or softball tournament destination. It also hosts the USA Baseball National Team Championships. 156
Sports Planning Guide
4. Delray Tennis Center Sports: Tennis The Delray Beach Tennis Center is a full-service public tennis facility with 14 clay courts, 6 hard courts and an 8,200-seat stadium located in the heart of Delray Beach, Florida. The Delray Beach Tennis Center features an upstairs pavilion and conference room, pro shop with locker rooms, racquet stringing and merchandise. In addition, Delray Beach is home to the Delray Swim & Tennis Club, located on Jaeger Drive. The Delray Swim & Tennis Club features 24 clay courts and a clubhouse that has a pro shop with merchandise and locker rooms. @SportsPlanGuide #SportsPG
SPORT_156-157_Layout 1 10/15/16 6:59 PM Page 157
5. Florida Atlantic University Stadium
FACILITY SPOTLIGHT
Sports: Football, soccer, lacrosse The 30,000-seat, multi-purpose stadium, the home of FAU football, is equipped with a press level, five locker rooms and two suite levels consisting of 24 suites. It has hosted the Olympic gold medal-winning women’s soccer team, the 2012 Major League Lacrosse All-Star Game and international soccer matches, including a FIFA match between Ecuador and Germany, the current World Cup champions. In December 2015, FAU hosted the NCAA College Cup and the inaugural ESPN’s Boca Raton Bowl.
6. Okeeheelee Park Sports: Water skiing, baseball, softball, soccer, golf, tennis, BMX/cycling Boasting the premier site in the United States for water skiing on five purpose-built lakes, Okeeheelee Park has hosted the sport’s world championships and regularly hosts the USA Water Ski National Championships. The park also has baseball, softball, soccer, golf and tennis facilities in addition to a nationally-classified BMX track, which hosted an Olympic-qualifying series.
There’s Lots to Do After the Final Whistle Blows Enjoy a game of volleyball on some of Florida’s finest beaches or enjoy big-time water rides at Rapids Water Park. A golfer’s haven, Palm Beach County has more than 160 golf courses. Lion Country Safari African Adventure offers a live safari experience without requiring a passport. The drive-through park abounds with lions, wildebeests, zebras and other animals from Africa and South America. You can encounter even more exotic creatures at the Palm Beach Zoo or South Florida Science Center and Aquarium. For another wildlife adventure, consider a trip to the Everglades, the largest remaining subtropical wilderness in the nation and home to alligators, manatees, snakes, sea turtles, rare birds and more than 600 species of fish. Along the Atlantic, you can climb to the top of Jupiter Inlet Lighthouse, an 1860 landmark.
A Great Location on Florida’s Atlantic Coast Located 70 miles north of Miami and 152 miles south of Orlando on the Atlantic coastline, Palm Beach is easily accessible by any means of transportation. Getting to Palm Beach by ground is a cinch via Interstate 95 or the Florida Turnpike. There is also the West Palm Beach station, served by Amtrak passenger rail and Tri-Rail commuter rail service. Fly directly to the county into Palm Beach International Airport, which serves over six million passengers each year.
PALM BEACH COUNTY SPORTS COMMISSION Glen Allen, Director of Event Development 561-233-3174 • gallen@palmbeachsports.com PalmBeachSports.com
SportsPlanningGuide.com
Sports Planning Guide
157
SPORT_158-159_Layout 1 10/15/16 7:19 PM Page 158
2 3
4
OCALA/MARION COUNTY, FL
Experience out-of-the-park success in Ocala/Marion County, Florida, where you’ll find impressive facilities and an unmatched natural environment.
Superior Facilities for Everything from Golf to Equestrian Sports
has six girls’ softball fields with three indoor batting cages. Shocker Park hosts many district and state tournaments and hosted the 2013 Babe Ruth League State Softball Championships.
1. Ocala Rotary Sportsplex
4. Florida Horse Park
Sports: Baseball, soccer The 80-acre facility includes 11 lighted baseball fields, two lighted and three unlighted soccer fields, one multi-use field and 13 batting cages (four indoor). In 2010 and 2013 it hosted the 10U Cal Ripken World Series as well as the 2014 Babe Ruth League 14U World Series. Each year, the Sportsplex plays host to district, state and regional baseball and soccer tournaments.
Sports: Equestrian The 500-acre facility is a celebrated venue for equestrian events, including international-level equine competitions as well as adventure racing. The park features a newly constructed two-acre, 79,500-square-foot covered arena. It hosts competitions in virtually every equine discipline, from dressage to polo to versatility challenges, and is an official training site for the U.S. Olympic equestrian team.
2. Ocala Regional Sportsplex Sports: Softball, baseball, football, soccer, lacrosse The Ocala Regional Sports Complex is an 80-acre park on the west side of Ocala/Marion County. The park offers a variety of fields including four adult softball, one baseball and four football/ soccer/lacrosse.
3. Shocker Park Sports: Softball Shocker Park is a premier destination for tournaments due to its convenient location in East Central Ocala/Marion County. It 158
Sports Planning Guide
5. Southeastern Livestock Pavilion Sports: Livestock shows, agricultural shows, horse shows, rodeos An Ocala landmark since 1945, the Southeastern Livestock Pavilion has the reputation of Marion County’s premier agricultural showplace. It features a covered arena, a grandstand with seating for more than 4,200, and an adjacent, indoor, air-conditioned sales auditorium with theater-style seating for 800 and 226 stalls with iron gates. Rental areas include a field events area, an open arena, an air-conditioned reception hall, an exhibition building, a picnic pavilion with showers and plenty of event parking. @SportsPlanGuide #SportsPG
SPORT_158-159_Layout 1 10/15/16 7:09 PM Page 159
6. Golden Ocala Golf & Equestrian Club Sports: Golf, tennis, equestrian Designed by Ron Garl, this majestic course boasts a riveting 18-hole, 7,062-yard championship course and incorporates eight masterfully recreated tribute holes from some of the world’s finest courses including Augusta, Royal Troon, Baltusrol, Muirfield and St. Andrews. Golden Ocala Golf Club also offers a 10-acre short game area, two practice holes and a driving range. Some events hosted here include LPGA Tour, National Collegiate Athletic Association (NCAA) Men’s Regional and American Junior Golf Association (AJGA). The Tennis Club at Golden Ocala serves up six Har-Tru Hydro-Grid courts—all lighted for night play. The equestrian facility offers a full range of amenities including a 20-stall horse barn, covered round pen, large jumping arena with new footing and separate dressage arena, jumping ring, large grass paddocks, climate-controlled tack room, kitchen and lounge.
Visitors Find Unlimited Downtime Options Kayakers and canoeists enjoy paddling on hundreds of freshwater springs, lakes and the Silver, Rainbow, Ocklawaha and Withlacoochee rivers. Hiking trails abound in Ocala National Forest and the area’s many parks. Driving through Ocala’s horse country is another popular pastime, and tours of working Thoroughbred farms are available. For high-flying fun, Canyons Zip Line and Canopy Tours takes guests through a growth of oaks and pines and over lime rock quarries. Silver Springs State Park, considered Florida’s original tourist attraction, draws guests from
SportsPlanningGuide.com
near and far with its iconic glass-bottom boats that provide views of fish, turtles and alligators as they glide over springs that are 99.8 percent pure and as deep as 80 feet. Fans of motorsports will enjoy exploring Don Garlits Museum of Drag Racing and the competition at Bubba Raceway Park, which is Florida’s oldest dirt track. Only an hour or so away are Walt Disney World, Universal Orlando, SeaWorld Orlando and other themed attractions. Beaches on Florida’s west and east coasts are just an hour away from Marion County.
In the Heart of Florida’s Horse Country Ocala/Marion County, located in Central Florida north of Orlando, is an easy reach from anywhere along I-75. Here are driving times from major cities: Orlando and Tampa, 1.5 hours; Jacksonville, two hours; Tallahassee, three hours; Miami, five hours; Mobile and Atlanta, six hours. Ocala International Airport is a city-owned, public airport located five miles west of Ocala in Marion County and is the region’s premier general aviation airport serving commercial, industrial and corporate needs. Another option is Shady International Airport, located in Ocala.
OCALA/MARION COUNTY SPORTS COMMISSION
Corry Locke, Sports Marketing Specialist 352-438-2839 • corry.locke@marioncountyfl.org Sports.OcalaMarion.com
Sports Planning Guide
159
SPORT_160_Layout 1 10/14/16 12:38 PM Page 160
2
ORANGE COUNTY CONVENTION CENTER, FL
This two-million-square-foot Orlando complex is perfect for your next tournament.
A Great Place to Play in Orange County 1. West Building Sports: Volleyball, basketball, cheerleading, gymnastics, taekwondo, other indoor sports The Center’s West Building features tropical atriums, skylights and intimate courtyards. The building is home to one million square feet of exhibit space, the Valencia Ballroom, which is larger than a football field and can hold up to 6,000 people at one time, and the newly remodeled Tangerine Ballroom. The West Building has four pedestrian bridges that connect more than 5,000 guestrooms to the facility, making it convenient for guests.
2. North/South Building Sports: Indoor sports The addition of this building brought the total exhibition space of the convention center to 2.1 million square feet, including a 1,500-foot pedestrian bridge with moving sidewalks leading to the West Building. This building was designed for flexibility and functionality, and offers a range of options suitable for many different sporting events.
3. Nearby Sports Venues and Facilities Sports: Basketball, hockey, football, indoor football, soccer If you need more space for your sports events, there are a few other options nearby. The Amway Center is an indoor arena that was part of the Orlando Centroplex. Camping World Stadium is located just west of the Amway Center and the under-construction Orlando City Stadium.
Activities and Attractions in Orange County International Drive (or I-Drive) Resort Area, known as the tourism corridor, continues to be a top place to visit in Orange County. It recently welcomed I-Drive 360, an entertainment destination that’s 160
Sports Planning Guide
home to the Coca-Cola Orlando Eye. The 400-foot observation wheel is the centerpiece of the complex, which also features a dynamic mixture of restaurants, attractions, productions and shops. Orlando is home to seven of the world’s top 20 theme parks, which means there is no end to the fun visitors can have when they have an event at the Orange County Convention Center. Check out Universal’s Islands of Adventure™, SeaWorld or Disney’s Magic Kingdom® for some great family entertainment. If theme parks aren’t your thing, there’s plenty more to see and do: SEA LIFE Orlando Aquarium, K1 Speed Indoor Karting, Pirate’s Cove Adventure Golf and much more. Visitors can get their retail fix at the Orlando International Premium Outlets, which features nearly 200 popular chains, or they can visit the Artegon Marketplace, an “anti-ordinary” mall that combines art, retail and style for a true shopping destination.
Getting to Orange County Orange County and the Orlando area are easily accessible for most people all over the country. It’s within a few hours’ drive of many major cities in the southeastern portion of the U.S., offering an affordable transportation option for teams nearby. Both area airports— Orlando International Airport (MCO) and Sanford Orlando International Airport (SFB)—continue to get more non-stop routes and are served by most major airlines. Amtrak offers four trains through Orlando, connecting the city to many major cities along the East Coast.
ORANGE COUNTY CONVENTION CENTER Rodney Gutierrez, CMP, Director of Sales 407-685-5731 • Rodney.Gutierrez@occc.net OCCC.com
@SportsPlanGuide #SportsPG
SPG
SPORT_161_Layout 1 10/15/16 8:11 PM Page 161
AN OPEN INVITATION
Welcoming athletes from all walks of life
NORTH CAROLINA GUIDE • 2017
SPORTSNC
Promoting North Carolina As a Top-Tier Sports Destination
6
EVENT-READY DESTINATIONS AND THEIR TOP VENUES
A Premier Travel Media publication www.SportsPlanningGuide.com
SPORT_162_Layout 1 10/18/16 8:31 PM Page 162
Travis Dancy SportsNC Chair Dear Sports Event Rights Holders, Great events start with a great place and there is a reason why North Carolina is the state to play! North Carolina’s arsenal of sports venues is as impressive as the state’ s wide-ranging and geographically diverse footprint. From the coast of the Atlantic Ocean to some of the highest mountains on the East Coast, it’s a footprint of unrivaled sports terrain whether you are a participant or spectator. Sports events rights holders choose North Carolina year after year due to our unbeatable venues, hospitality, temperate climate and central location on the East Coast. Whether you are looking to bring a new event to North Carolina or already have an event in the state, SportsNC’ s partners are ready and willing to partner in the success of your event. North Carolina has always embraced an array of diverse sporting events dating to the 1987 Olympic Festival to this year’s US Paralympic Trials and will continue to welcome any and all sporting events. SportsNC and its 34 partners are your ultimate planning resource. We are also very excited to announce the hiring of Chrystal Rowe. This is the Association’s first ever hire and we think it will be the best investment yet. Chrystal will serve as Program Coordinator and is poised to take us to the next level in working with rights holders and our members. Please visit SportsNC.com to review our wide-ranging resources and peruse our partners’ directory. We look forward to seeing many of you at an upcoming sports tourism trade show and please visit us at the SportsNC booth. North Carolina would love to host your next event and remember…there is only one state to play!
Yours in Sport,
Travis Dancy SportsNC Chair
NC
State TOC_Layout 1 10/17/16 7:38 AM Page 163
NORTH CAROLINA
©iStock.com/bgblue
SI
168 170 172 174 176 178
164 166
An Open Invitation North Carolina: Top-Tier Sports Destination
Fayetteville Gaston County Greater Raleigh Greensboro Greenville Wilmington and Island Beaches
SCORE BIG BEFORE YOU EVEN GET ON THE FIELD. Great events start with a great place. One with unbeatable hospitality, unique venues and year-round temperatures perfect for a multitude of sporting events. Search our database to find your next ideal venue.
Amanda Baker | Visit North Carolina amanda.baker@visitnc.com | 919-447-7765 T H E S TAT E T O P L AY
SportsPlanningGuide.com
Sports Planning Guide
163
SPORT_164-167_Layout 1 10/14/16 12:08 PM Page 164
AN OPEN
INVITATION North Carolina has opened its doors to a dynamic collection of sports events for years, welcoming athletes from all walks of life
S
ports have long been a part of North Carolina’ s culture, an important fiber in the being of the state. Home to three professional sports teams, North Carolina is also known for its strong collegiate basketball past, including the rivalry between Duke and the University of North Carolina. Today, North Carolina plays host to a variety of sports events, from professional competitions and collegiate tournaments to regional championships and international athletics. The state has even welcomed some offbeat events, truly diversifying its collection of elite athletic contests. “Like its diverse footprint that scales from the mountains to the coast, North Carolina has a storied history of hosting a variety of sporting events,” says Travis Dancy, board chairman of SportsNC, the marketing brand of the North Carolina Sports Association. “Our ‘state to play’ mantra encompasses the entire participation gamut, no matter what the origin or background.” This mentality has been seen in the variety of sports events that are being held in the state, and the kind of experiences sports planners have come across in North Carolina. The Camel City Elite Races, started in 2013, has become a signature event in Winston-Salem. From humble beginnings of just one race—the 164
Sports Planning Guide
men’s mile—the event has evolved and expanded to include many more races and some elite athletes. During the 2016 invitational, the city welcomed some of the top track & field athletes to compete, including Lolo Jones, Ashton Eaton, Shannon Rowbury, Nick Symmonds and Leo Manzano. “It is a real special environment to be able to bring these athletes to Winston-Salem,” says Craig Longhurst, of JDL Fast Track, which runs the event. “To take them to schools for community outreach programs and see the excitement that these athletes can generate for the sport and the community.” The 2017 event will be held in February and marks the fifth year of the race. Through the years, it has grown into a top track & field competition, and organizers hope to bring in more Olympic athletes and bring the event to a national media audience. Greenville recently played host to the East Coast Kukkiwon Cup for the second year in a row. This national taekwondo competition, founded by Kukkiwon, the official taekwondo governing organization, has been held all over the country. The East Coast tournament had over 4,000 attendees, including the athletes, their families and spectators. Fans descended on the Greenville Convention Center to see rising high school @SportsPlanGuide #SportsPG
SPORT_164-167_Layout 1 10/14/16 12:11 PM Page 165
North Carolina’s diverse geography allows it to host a wide variety of outdoor sporting events, such as surfing championships on the Atlantic Coast.
juniors and seniors compete in the Kyeroogi (sparring) division and the elite Poomsae (form) division. In addition, attendees experienced Korean culture, with free Korean tea ceremony and cooking classes. Another display of North Carolina’s diverse sports events is the ESA Easterns® Surfing Championships, being hosted in Nags Head, North Carolina. The Eastern Surfing Association (ESA) is the largest amateur surfing association in the world and hosts activities up and down the East Coast. The Easterns® is the grand finale of the surfing season, where the best of the best surfers go head to head. The US Tennis Association’s North Carolina division has hosted many large events throughout the state, from adult leagues to junior tournaments. “USTA North Carolina thoroughly enjoys hosting large events in the Wilmington and Beaches area,” says Caroline Downs, junior & college league coordinator. “The CVB is always willing to assist in everything needed to put on a top-notch event.” Not only does the CVB assist the organization with booking hundreds of discounted rooms, but they also take that extra step by donating gifts for players. “The local restaurants and tourist attractions are a huge added bonus,” Downs says. The Lake Norman Soccer Club Fall Classic has been a staple of the community for 25 years. Held the weekend before Thanksgiving, the tournament attracts teams from all across North Carolina, as well as teams from Alabama, Tennessee, Georgia, South Carolina, Virginia and West VirSportsPlanningGuide.com
ginia. The Fall Classic has grown to over 200 teams, with players ranging from age nine to 18. A notable event that took place just this past summer was the 2016 U.S. Paralympic Team Trials. Staged in Charlotte, the event marked the first time in U.S. Paralympic history that two sports were contested simultaneously . The trials featured competitions in swimming and track & field at venues around Charlotte, showcasing top athletes hoping to secure a spot in the Games in Rio. In addition, Charlotte also hosted the 2016 U.S. Paralympic cycling time trial right after the swimming and track & field trials. It is clear from this collection of sports events that North Carolina has been and will continue to be a place where all sports events are welcome. This is a message SportsNC wants to share with sports planners, rights holders and people all over the country. “No matter the size of the event or makeup, SportsNC eagerly awaits the opportunity to partner to the success of any event and establish a long-term partnership,” says Dancy. North Carolina has always had a passion for sports, and that shows in the reception cities give to incoming athletes, coaches and their fans. The state has increased awareness among sports planners that it is a top sports destination, and it continues to reach out to new and exciting events in the hopes of drawing them to its borders. North Carolina’s sports organizations are eager to welcome more events to the state and will continue to invite athletes from all over the world and all walks of life. SPG Sports Planning Guide
165
SPORT_164-167_Layout 1 10/14/16 12:22 PM Page 166
SPORTSNC PROMOTES NORTH CAROLINA AS A TOP-TIER SPORTS DESTINATION
SportsNC has been building North Carolina’s sports tourism for over 10 years. Now the organization is experiencing its own growth spurt with its first official employee hire.
S
porting events are held all over the country—and the world. They bring in hundreds of athletes, their families and fans to cities, increasing tourism revenue, boosting destination awareness and generating a positive economic impact. The North Carolina Sports Association (NCSA), which operates under the marketing brand SportsNC, has been working tirelessly to support sports events in the state and get a piece of the large sports tourism market. For over 10 years, the organization has grown its membership base, as well as the sports industry in North Carolina. Started in 2005, SportsNC consists of some 37 members, mostly convention and visitors bureaus, sports commissions, parks and recreation departments, venue facilities and convention centers, according to Board Chairman Travis Dancy. The overall mission is to “bring more sports tourism events to the state of North Carolina,” says Dancy. For sports planners and rights holders, SportsNC acts as a one-stop shop. The organization attends large trade shows and hosts a couple during the year, and is a representative for all its members. This allows for them to set up one meeting with sports planners and promote the desti166
Sports Planning Guide
nation as a whole. If there’s a planner looking for specific venues or amenities, SportsNC can connect them with the member that fits their needs. “[SportsNC] streamlines the process,” says Dancy. “It’s more efficient and economizes the time for rights holders.” Members of SportsNC also get some great benefits from the organization. After trade shows, SportsNC shares all the leads, appointment notes and request for proposals (RFPs) with the entire membership, giving them insight into what was discussed at the event and allowing them to bid for potential sports events. In addition, members can receive a discount to the two SportsNC-hosted trade shows, which is helpful for those who may not have been able to afford to attend a trade show otherwise. At these trade shows, SportsNC has held client events that have been invitation only for existing North Carolina clients as well as potentially new ones. “It’s a great medium to have one-on-one networking face time with SportsNC members and partners,” Dancy says. “It’s been very successful and well received.” At their quarterly meetings, the organization invites one rights holder to @SportsPlanGuide #SportsPG
SPORT_164-167_Layout 1 10/14/16 12:23 PM Page 167
Top venues include the eight sand volleyball courts at Dig & Dive sports bar in Wilmington, Charlotte Motor Speedway and JDL Fast Track, Winston-Salem.
give a presentation about their event and bid process, and the members have greatly appreciated this, says Dancy. Through these efforts and a boost in brand marketing, SportsNC has helped attract more sports events to North Carolina. “Without a doubt the number of events has grown since the association formed,” says Dancy. “It’s safe to say the impact has increased awareness of North Carolina as a major player in the sports tourism market.” Now SportsNC is ready to take the next step to continue the momentum: hiring its first employee, Chrystal Rowe. For years volunteers have run the organization, but with the continued growth, the natural next step was to hire someone on full time. It’ s an investment to help “further the brand and continue to show the sports tourism market that North Carolina is very serious about hosting events,” says Dancy. Rowe has been in the sports industry for 20 years. She began as an intern with North Carolina Amateur Sports, State Games of North Carolina before working with the Carolina Panthers. She held many different positions with the team, from ticketing operations assistant and sales coordinator to marketing manager and director of ticketing. Her extensive experience with marketing and branding, as well as her development of new programs and revenue streams made her a great fit for the SportsNC’s role. SportsPlanningGuide.com
Rowe has come on as the NCSA program coordinator. Her role will be to lead all SportsNC ef forts, including the sponsored trade shows, appointment planning with rights holders, and exhibit booth registration and setup. She will also manage tasks for membership, such as member surveys and helping to coordinate the quarterly meetings. In addition, she will take over management of the quarterly newsletter and oversee all social media, an area the association didn’t previously have the personnel to handle. “We’re excited about some of the proposed plans from Chrystal,” says Dancy. Not only will she help SportsNC grow, she will also alleviate many responsibilities that were being handled by the board. This will free them up to act like a traditional board and look more at the strategic side of things, according to Dancy. The combination of a dedicated board and a full-time staff member will hopefully lead to even more hires down the road, and a larger increase of sports events in the state. The ultimate goal of SportsNC is to bolster North Carolina’s reputation as a top-tier destination for sporting events. In recent years the organization has been responsible for incredible growth in the market, and with Rowe coming on, the state’s success in landing tournaments will surely reach new heights. For sports planners and rights holders thinking about their next event, North Carolina will be front in mind. SPG Sports Planning Guide
167
SPORT_168-169_Layout 1 10/16/16 12:01 AM Page 168
1
FAYETTEVILLE, NC
Located in the heart of North Carolina, the communities of Cumberland County have a historic charm packed with culture, excitement and top-notch sports facilities.
Elite Facilities Draw Major Tournaments to Fayetteville 1. Crown Complex Sports: Indoor sports The $55-million Crown Complex has hosted NBA games, pro boxing matches and NHL exhibition games. Located directly on business I-95, this multi-use complex offers two buildings suited for a variety of sporting events. The state-of-the-art Crown Coliseum opened in October 1997 and has continued to set success records. With seating for 13,500 this versatile facility can host ice hockey, arena football, high school, college and professional basketball games and tournaments, boxing and rodeos. The popular, multipurpose Crown Arena seats up to 5,000 and can host a wide variety of athletic competitions, including wrestling, basketball, cheerleading and soccer tournaments.
2. Fayetteville State University Sports: Football, basketball Serving as the home site for the Fayetteville State University Broncos' men's and women's basketball teams, Felton J. Capel Arena was completed in 1995 and is known as one of the best in the NCAA's Division II. Featuring more than 12,000 square feet of competition space, the arena houses an Olympic-sized 168
Sports Planning Guide
swimming pool, a 4,000-seat basketball arena, indoor track, racquetball courts, outdoor tennis courts and the FSU athletic department's training facility.
3. Milton E. Mazarick Park Sports: Disc golf, tennis, baseball, softball, fishing Milton E. Mazarick Park contains 80 acres and a variety of activities for patrons. Featuring an 18-hole disc golf course, eight tennis courts, a baseball field, scenic running trails, fishing at Glenville Lake and more, this park meets many recreational needs. Other amenities: pavilions, concession stand, boat rentals and playground.
4. Jordan Soccer Complex Sports: Soccer A $1.5-million, eight-field complex, said to be one of the finest eight facilities in the South. The complex, which is adjacent to Methodist University, features eight high-quality Bermuda grass fields. A full-service snack bar, restrooms and ample paved parking are part of this stellar complex. @SportsPlanGuide #SportsPG
SPORT_168-169_Layout 1 10/18/16 1:33 PM Page 169
5. Fort Bragg Clay Target Center Sports: Archery, clay shooting As the area's premier archery and clay shooting range, the Clay Target Center has hosted a number of specialty tournaments, including the Armed Forces Skeet Championship and the U.S. Open Skeet Shooting Championship.
FACILITY SPOTLIGHT
6. Arnette Park Sports: Baseball, volleyball, disc golf A popular place for walking and jogging, this 100-acre park offers a combination of developed facilities and natural woodland, including several scenic spots that overlook the Cape Fear River. Picnic pavilions, ball fields and more make this a popular gathering spot for families and large groups. The one-mile-long perimeter road is ideal for biking and walking. Amenities: baseball fields, sand volleyball courts, concession stand, horseshoe pits, disc golf, picnic pavilions, playground, tennis courts and nature trails.
4
What Can Your Visitors Do in Fayetteville? Whether exploring the Cape Fear Botanical Gardens on the All-American Adventure Trail, taking in a live theater production at the Cape Fear Regional Theatre on the Patri-Arts & Gardens Trail or witnessing a parachute jump at Fort Bragg on the Patriots: Past & Present trail, Fayetteville/Cumberland County has the perfect route planned for whatever your interest might be. For history and military sights, Cumberland County has many memorials and locations with connections to the Civil War and American Revolution. Check out the Fort Bragg military community, the first one of its kind in the country. Visitors can also visit the John F. Kennedy Special Warfare Museum, 82nd Airborne Division War Memorial Museum and Airborne and Special Operations Museum.
2
How Do You Get to Fayetteville? Interstate 95, a major north-south artery, goes right through Fayetteville. Florida and Georgia drivers can take it up from the south, and it connects with New York, Baltimore and Washington D.C. to the north. I-95 connects with I-20, which goes west through much of the South. U.S. Route 401 stretches north to Raleigh. On the south end of town is the Fayetteville Regional Airport, servicing flights through American, Delta and United airlines. Other regional airports are in Raleigh, Charlotte and Myrtle Beach.
Planner Perspective
5
“The staff at FACVB has been instrumental with getting the right people in the room to assist Elite Tournaments with planning a new tournament in Fayetteville. Their understanding of the youth sports market and the key decision makers have accelerated the planning and development process to get us on the way to creating a top-level event in a new location while working with excellent local partners.” — Matthew Libber, Vice President of Operations and Business Development, Elite Tournaments,
FAYETTEVILLE AREA CVB
Stephanie Decatur, Sports Sales Manager 910-483-5311 • sdecatur@visitfayettevillenc.com FayettevilleNCSports.com SportsPlanningGuide.com
6 Sports Planning Guide
169
SPORT_170-171_Layout 1 10/15/16 9:35 PM Page 170
5
6
1
GASTON COUNTY, NC Tournament Planners Find Everything They Need 1. Belmont Abbey College Sports: Baseball, softball, tennis, lacrosse, field hockey, volleyball, basketball As part of the NCAA’s Division II Conference Carolinas, Belmont Abbey College provides venues for all indoor and outdoor sporting events. Abbey Yard, home to Belmont Abbey baseball, has undergone several renovations and upgrades including a new outfield wall and a field turf ring. Alumni Field hosts amenities for soccer, lacrosse and field hockey. The college offers a softball field with a new brick backstop and netting system, a seven-court tennis center, a strength and conditioning room, and the Wheeler Center, fully equipped with volleyball and basketball courts, wrestling mats, an athletic training room and locker rooms.
2. George Poston Park Sports: Football, softball, baseball, soccer, volleyball, biking, cross country, fishing The park features four softball and baseball fields with metal halide lighting for night games, a beach volleyball court and four lighted multi-purpose soccer and football fields, all with groomed hybrid Bermuda grass. Near the picnic shelters is a 10-mile, single-track mountain biking trail. 170
Sports Planning Guide
With a suburban feel and easy access to the big-city amenities of Charlotte, Gaston County is an ideal location for outdoor sporting events in North Carolina.
3. Martha Rivers Youth Complex Sports: Football, softball, baseball, soccer, cross country This 48-acre, collegiate-level park in Gastonia houses four-fenced baseball and softball fields and four regulation multi-purpose fields, all equipped with hybrid Tifway Bermuda grass, automatic irrigation systems and metal halide lighting for night games. Also featured are two-story climate-controlled towers with telephones, enclosed dugouts, electronic scorekeeping equipment and water fountains.
4. Robinwood Lake Sports: Basketball, track, floor hockey, swimming, boating, fishing, cross country Robinwood Lake, now part of the Gaston County Family YMCA in Gastonia, has recently undergone several renovations and upgrades to provide more amenities for indoor and outdoor sporting events. The newly renovated YMCA features an indoor running track and a gymnasium equipped for basketball and floor hockey, while Robinwood Lake offers fishing and boating. The aquatic center includes two pools, one set to 82 degrees for lap swimmers and the other set to 86 degrees for recreational swimmers. Two miles of hiking trails have been added and can be used by cross country runners. @SportsPlanGuide #SportsPG
SPORT_170-171_Layout 1 10/15/16 9:54 PM Page 171
5. Crowders Mountain State Park Sports: Basketball, volleyball, biking, cross country, boating, fishing Located in Kings Mountain, Crowders Mountain’s sevenacre manmade lake is an ideal destination for outdoor sporting events, providing opportunities for fishing and canoeing with picnic areas and nearby parking. Trails for cross country and biking range from one to six miles with various difficulty levels.
6. Catawba River Sports: Water sports, boating, fishing, bowling, tennis, cycling A boater’s paradise, the Catawba River spans two states and more than 200 miles with endless opportunities for sports events. Guided canoe and kayak tours are provided, while private boating route suggestions are also available ranging from three to 20 miles with various difficulty levels. With breathtaking views of Catawba River, Tailrace Marina offers pontoon, stand-up paddle board, canoe and kayak rentals. The marina also has showers, restrooms, a pet walking area and picnic areas with seating and BBQ grills. The newly opened Kevin Loftin Riverfront Park in Belmont provides a pier and kayak launch for accessing the Catawba.
Exploring Gaston County
maze. To dip into some local history, visit the Gaston County Museum, where exhibits include an original 1884 Edison dynamo, the first hydroelectric power generator and a ravishing Congressional Ball gown worn by the Maid of Cotton in 1946.
In the Heart of North Carolina Situated just 15 miles west of Charlotte, Gaston County is centrally located and easily accessible. Cities in the Northeast, Midwest and Southwest can reach Gaston by I-40, I-77 and I-85. I-44 offers an important east-west link to Charlotte, just a 20-minute drive to Gaston. With more daily flights per capita than any other airport in the nation, Charlotte Douglas International Airport (CLT) flies non-stop to over 130 destinations with over 650 flights per day.
Planner Perspective “Working with Gaston County Travel & Tourism has been a great experience for the Schiele Museum. Our recent event, Clash of the Bots, was a huge success thanks to the investment of time, resources, and effort offered from Gaston County Travel & Tourism. We would highly recommend working with this group of reliable and dedicated professionals.” —Philip McGinnis, 2016 Clash of the Bots
Head eight miles south just along the banks of Lake Wylie to Daniel Stowe Botanical Garden for a relaxing day at an 380acre property filled with flourishing gardens, iridescent fountains and tropical plants. Bring the kids along to Lineberger Maple Spring Farms in Dallas for strawberry, blackberry and pumpkin picking or navigate your way through a perplexing cornstalk
GO GASTON
Michael Applegate, CDME, Director of Travel & Tourism 704-825-7517 • Michael.applegate@gastongov.com gogaston.org
Go Gaston. Get Outside.
Go experience the CaroMont Criterium. This annual professional cycling series runs through the streets of downtown Belmont, just west of Charlotte. Let us help you plan your next sports event and connect you with the numerous athletics venues Gaston County has to offer. 800-849-9994 | 704-825-4044 | #gogaston | gogaston.org |
SPORT_172-173_Layout 1 10/15/16 11:11 PM Page 172
1
3 Fred Mullane/GRSA
5 Jason Philbeck/GRSA
GREATER RALEIGH, NC
There’s no doubt about it— Greater Raleigh is any sports event planner’s dream.
Fabulous Facilities 1. PNC Arena
3. Cary Tennis Park
Sports: Hockey, basketball It isn’t hard to figure out why PNC Arena welcomes over 1.5 million guests every year. Home to NC State Men’s Basketball and the Carolina Hurricanes NHL team, this arena annually hosts more than 150 events. Amenities include over 68 concession stands, 37 restrooms and parking for 8,000 vehicles. The arena can seat 18,680 for basketball and accommodate 19,722 fans for hockey.
Sports: Tennis The award-winning Cary Park offers 29 championship courts, four permanent QuickStart courts, a snack bar, a pro shop and several ball machines. The ACC Tennis Championships, USTA Tennis on Campus National Championships and Boys NCHSAA State Championships were all hosted at the park in 2015.
2. WakeMed Soccer Park Sports: Soccer, cross country, lacrosse, rugby, Ultimate At 150 acres, this multipurpose complex is one of the hottest sports destinations in North Carolina. The park features one lighted stadium field, two lighted match-only fields and five additional fields, with permanent stadium seating for 10,000. WakedMed hosts events that range from youth to professional level and offers concession areas, locker rooms, restrooms and 2,600 parking spaces. Additionally, the park has an outstanding cross country course with 5K, 6K and 8K runs. 172
Sports Planning Guide
4. WRAL Soccer Park Sports: Soccer, lacrosse, Ultimate Located in northern Raleigh, this 21-field complex includes five brand new synthetic turf fields with lighting. Recent renovations include paved parking, new restrooms and shelters, new nets and improved landscaping. WRAL Soccer Park has hosted state, regional and national events that bring in thousands of teams every year, including the annual CASL visitRaleigh.com National Soccer Series. Some of these events have been the U.S. Youth Soccer Southern Regionals, U.S. Lacrosse Southeast Championships, U.S. Open Ultimate Championships and Powerade State Games of North Carolina. @SportsPlanGuide #SportsPG
SPORT_172-173_Layout 1 10/15/16 11:13 PM Page 173
5. Triangle Aquatic Center Sports: Swimming, water polo The largest public aquatic complex in North Carolina, Triangle Aquatic Center offers three pools: a 50-meter Competition Pool, a 25-yard Program Pool and an Instructional Pool. The facility has seating for up to 1,000 fans, a full service café, scoreboards and a “dry land” fitness area. The Competition Pool can easily be configured to hold eight long-course lanes or 18 short-course lanes, while the Program Pool is set up with 10 lanes. Triangle Aquatic Center has hosted a remarkable number of swim meets this year alone, including the NCHSAA Swimming State Championships and the National Black Heritage Championship Swim Meet.
6. Walnut Creek Softball Complex
Planner Perspective “Our entire program can't stop saying positive things about their experience [at the NCAA DII Baseball Championship] this year. Every time I visit the Raleigh and Cary area, I realize more and more that the attitude and demeanor of everyone there rises above and beyond any expectations that an outsider could possibly have.” — Tyler Madsen Former Member, NCAA DII Baseball Committee
GREATER RALEIGH SPORTS ALLIANCE Scott Dupree, Executive Director 919-834-5900 • sdupree@raleighsports.org raleighsports.org
Sports: Softball, baseball With nine top-tier, lighted fields, Walnut Creek is one of the premier softball venues in the Carolinas. The complex comes with closed dugouts, bleacher seating for 1,000 spectators, scoreboards for each field and ample parking space. Five of the nine fields can also be arranged to accommodate baseball games.
Leisure Activities for Every Taste From rock concerts to movies in the park, the opportunities for entertainment in Greater Raleigh are as varied as they are abundant. No matter what your athlete’s interests are, they’re sure to find their own perfect adventure during their stay. Outdoor enthusiasts can find a wide variety of hiking trails, kayak tours and one-of-a-kind parks, while athletes who want to stay inside can enjoy some of America’s best shopping malls and museums. Regardless of your inclinations, Raleigh locals suggest all young visitors try looking for excitement at Triangle Rock Club and the Daniel Dhers Action Sports Complex.
Great North Carolina Location Raleigh is nestled between I-40 and I-440, with connections to highways 70 and 401. I-85 and I-95 also pass within 25 miles of the city. Major cities under six hours from Raleigh include Richmond, Virginia; Atlanta and Savannah, Georgia; Charleston, South Carolina; and Jacksonville, Florida. Only an 18-minute drive from the city center, RDU International Airport is readily available for teams interested in flying. Southwest, Allegiant, American, Delta, Frontier, JetBlue and United Airlines all service the airport. SportsPlanningGuide.com
Sports Planning Guide
173
SPORT_174-175_Layout 1 10/15/16 11:26 PM Page 174
4 5
3
GREENSBORO, NC
The city offers the perfect combination of sports and leisure, with premier athletic venues, top-notch museums and a big-time water park.
Flexible Indoor and Outdoor Facilities 1. Bryan Park Soccer Complex Sports: Soccer Originally built in 1990, Bryan Park Soccer Complex has 17 Bermuda grass fields. The facility has hosted countless successful events. After current renovations are completed, the soccer complex will have 21 fields—19 Bermuda grass and two artificial turf—which allows for non-stop sports action regardless of weather. It will also boast nine lighted fields in addition to the Macpherson Stadium complex, which features a fieldhouse, press box, concessions and seating for 3,000. In addition, the complex will offer a covered roof, high-speed, fiber-optic data communications, a Subway restaurant and two additional concession stands.
2. Irwin Belk Track at NC A&T State University Sports: Track and field This IAAF-certified track is composed of a Mondo Super X 174
Sports Planning Guide
Olympic-style surface. The 23,000-seat complex features eight 48” running lanes, dual-direction runways for long jump, triple jump and pole vault, multi-directional high jump and brushed concrete shot and discus circles.
3. Greensboro Aquatic Center Sports: Swimming, diving, water polo, synchronized swimming This 79,423-square-foot, state-of-the-art facility features leading-edge concepts in aquatic design. The GAC brings together all major aquatic sports—competitive swimming, diving, water polo, synchronized—in one venue. It features three bodies of water—a competition pool, warm-up pool and diving well. The GAC hosts high school and collegiate events, USA Swimming events, US Masters Swimming, USA Synchro and USA Water Polo events as well as a myriad of local, regional, national and international competitions. The GAC also serves local citizens through its diverse programs, including therapeutic rehabilitation and “Learn to Swim” classes. The venue has quickly emerged as one of the top aquatic facilities in the nation. @SportsPlanGuide #SportsPG
SPORT_174-175_Layout 1 10/15/16 11:17 PM Page 175
4. Greensboro Coliseum Sports: Basketball, motorsports Greensboro Coliseum is the largest indoor public assembly facility in the Piedmont Triad and surrounding region. The arena can seat up to 22,000 but maintains a round-house curtaining system that can automatically reduce the arena seating capacity to as low as 4,500 for a general session. The Coliseum has seven dressing rooms, backstage function space and a 298-seat theater for intimate gatherings or press conferences. It regularly hosts concerts, college basketball contests, conventions, motorsports and touring family shows. The arena floor and concourse are also compatible for exhibit space.
5. The Fieldhouse Sports: Basketball Formerly The Pavilion, this venue is the new home to the Greensboro Swarm, the Charlotte Hornets’ NBA D-League affiliate. The Fieldhouse is currently undergoing a $5-million total makeover to create an entirely new facility. New scoreboards, sound system and basketball floor are being installed as part of the renovations. The 40,000-square-foot complex will include a 2,300-seat capacity, backstage locker rooms, referee rooms, a fitness room, media rooms and other amenities.
6. Spencer Love Tennis Center Sports: Tennis One of the busiest tennis venues in North Carolina, Spencer Love Tennis Center is getting a major upgrade in several phases. Phase I, which is currently underway, is focusing on refurbishing
the existing 13 clay courts. Phase II will increase the number of courts (from 13 to 18), renovate the existing tennis building, add a shade structure to the north end of the tennis building and convert the tournament court to quick-start courts. A possible Phase III is also under consideration.
How to Find Greensboro I-85, I-40 and I-73/74 are three major interstates that converge in Greensboro, making travel by car simple. The city is also just a five-hour drive from both Atlanta and Washington, D.C. Piedmont Triad International Airport services all major airlines without the long lines of larger airports.
Planner Perspective “A heartfelt thank-you to Henri Fourrier and our primary contact Brian Ambuehl at the Greensboro CVB office for seeing the incredible value in youth sports. From the very beginning, their insight and service have been a guiding force in NC AAU consistently growing our event base in the Gate City.� — Sean Kilmartin, Governor, NC Amateur Athletic Union
GREENSBORO NC
Brian Ambuehl, Dennis Edwards, Sports Sales Managers 336-335-1581, 336-335-1586 bambuehl@visitgreensboronc.com, dewards@visitgreensboronc.com VisitGreensboroNC.com
OM
S. FR
5 HR
ton shing
D.C.
Wa
V À HOG KOHWLF XUDQWV W D OO VWD HED UH EDV FWLYLWLHV tes OH \ W V W D ta PHQ IULHQGO\ jor Inters \ XUQD s e ma s r ‡ 7R RI IDPLO 3 cou om V r lf f Q o s R s g 7 \ ‡ LOLW ce ip sy ac mpionsh À HOG IDF er t • Ea a n h N e c A ic c WUDF • PG ODVV rt aquat RRPV F OG U a O U ‡ :R -of-the- HD KRWH te DU a t S t • or HU l airp ‡ 2Y nationa er • Int
ro
nsbo
Gree
OM
S. FR
5 HR
a
nt Atla
om NC.cSO o r o nsb VisitG
ree Visit0G-344-2282 80
| #
SPORT_176-177_Layout 1 10/15/16 11:41 PM Page 176
1
2
4
GREENVILLE, NC
Discover the natural beauty, history and top-notch facilities of Pitt County and Greenville, North Carolina, a prime tournament destination.
These Facilities Can’t Be Beat 1. Aquaventure Aquatics Campus
3. Elm Street Park’s Stallings Stadium
Sports: Swimming Just south of Greenville is Winterville, home of the brand new 28,000-square-foot Aquaventure Aquatics Campus, which opened its doors in August 2016. The fitness center features an ADA-accessible, eight-lane, 25-yard heated lap pool with depths ranging from three-and-a-half to five feet. Separate men’s and women’s locker rooms with showers are on site along with classroom space to set up a tournament headquarters and exercise rooms. The facility also hosts a wellness campus and the Rum Runners Dive Shop.
Sports: Baseball, softball, shuffleboard, horseshoes, bocce, tennis At the eight-acre Elm Street Park, visitors will find Stallings Stadium, home of the local Little League program. The stadium is no stranger to big events, with a modern grandstand behind home plate and concessions, locker rooms and lights for play after dark. Also at Elm Street Park’s Stallings Stadium are six lighted tennis courts with bleacher seating and courts for horseshoes, bocce and shuffleboard. Ample parking is available inside the park along with access to the Greenville Greenway.
2. East Carolina University Sports Facilities
4. Greenville Convention Center Campus
Sports: All NCAA Division I Eastern Carolina University boasts five facilities capable of hosting events at a top level. Natural-grass Dowdy-Ficklen Stadium, home of the Pirates football program, seats 50,000, is fully lighted and includes an 84-foot-wide, 28-foot-tall high-definition videoboard. The 5,000-seat Clark-LeClair Stadium offers both indoor and outdoor batting cages for baseball events. For softball tournaments, the new ECU Softball Stadium seats 1,000 and includes three covered batting cages. ECU Williams Arena at Minges Coliseum hosts both volleyball and basketball, seating 8,000. Johnson Soccer Stadium seats 1,000. All facilities have parking on site along with concession, restrooms and locker rooms.
Sports: Indoor sports The Greenville Convention Center Campus is a 91,000square-foot facility offering space for most indoor sports, including cheerleading, gymnastics, dance, boxing, taekwondo and weightlifting. You’ll find inside the 57,000-square-foot convention center and its 28,800-square-foot carpeted exhibit hall with 28-foot-high ceilings. The venue has full concession, ticket booths and complimentary parking. The ultra-modern 32-acre campus includes three acres of greenspace and three AAA 3-Diamond hotels.
176
Sports Planning Guide
@SportsPlanGuide #SportsPG
SPORT_176-177_Layout 1 10/15/16 11:33 PM Page 177
5. River Birch Tennis Complex Sports: Tennis Home to local tennis programs, the River Birch Tennis Complex features eight lighted courts ready for competition and striped for both adults and children. The spacious clubhouse provides plenty of room for a tournament headquarters, offering vending machines and restrooms. Located in Greenville’s Evans Park, the River Birch Complex has ample parking and bleacher seating available for visitors.
6. Sara Law Softball Complex Sports: Softball Resting on 20 acres of greenspace, the Sara Law Softball Complex offers four natural-grass competition fields and two additional practice fields. The complex is home to the Pitt County Softball League, so it’s no stranger to big games. Dugouts and bleacher seating are available, and the complex also features a concession stand, storage and restroom facilities.
What To Do In Greenville After the Buzzer For the whole family, check out fun attractions like Captain Jack’s Mini Golf or learn more about local wildlife at River Park North and the Walter L. Stasavich Science & Nature Museum, which boasts a 10,000-gallon freshwater aquarium. If your group hasn’t had enough competition, take in an ECU Pirates game. Greenville has plenty of shopping to offer with more than two dozen shopping centers in the area, including a number of antique shops. For those with green thumbs who prefer to pick off the branch instead of the supermarket shelf, there are nine agritourism locations.
Travel by Car or Plane Most major Southeastern metropolitan areas are within a few hours’ drive of Greenville, which is accessible from Interstate 95 via Route 264. These cities include Raleigh, Atlanta, Nashville, Jacksonville, Louisville, Richmond, Baltimore, Charlotte and Washington, D.C. Located in the city of Greenville is the Pitt-Greenville Airport, which is served by American Airlines. An hour-and-a-half drive away is Raleigh-Durham International Airport, which is served by most major airlines.
Planner Perspective “It is always great working with the people at the Greenville-Pitt County Convention and Visitors’ Bureau. They have helped me with hotel discounts, reservations and literature for our participants and their families (like maps, etc.) If they do not know the answer to a question, they will research and find the answer for you.” — Darlene Rose, Rose’s Gymnastics, USAG North Carolina Xcel Bronze and Xcel Silver Gymnastics State Championships
GREENVILLE-PITT COUNTY CVB Gray W. Williams, Sports Sales Manager 252-329-4200 • gray@visitgreenvillenc.com VisitGreenvilleNC.com
P L AY. CO M P E T E . CO N N EC T.
visitgreenvillenc.com 800-537-5564
SPORT_178-179rev_Layout 1 10/15/16 11:56 PM Page 178
1
2
4
WILMINGTON, N.C., AND ISLAND BEACHES A Wealth of Facilities to Choose From 1. Wilmington Convention Center Sports: Gymnastics, cheerleading, badminton, volleyball The maritime-themed, Silver LEED-certified building offers meeting capabilities from 20 to 2,000 people and a variety of spaces, including a 30,000-square-foot Exhibit Hall, 12,000square-foot ballroom, 15,000 square feet of pre-function space and 6,000 square feet of additional meeting space, along with a 12,000-square-foot waterfront event lawn.
2. Althea Gibson Tennis Complex Sports: Tennis With 19 outdoor hard courts, all complete with lighting, you have enough space for tennis tournaments of all sizes. The site has played host to both adults and juniors tournaments and championships, and it boasts convenient athlete amenities like ball machine rentals and a practice wall. The 1,500-square-foot clubhouse has a lounge, a meeting room and a snack counter for participants and spectators to enjoy.
3. Legion Sports Complex Sports: Baseball, softball, soccer, tennis Anchored by Legion Stadium, a 6,000-seat ballpark with an artificial-turf baseball diamond, Legion Sports Complex is a fantastic place to hold a sports event. Athletes can enjoy the home 178
Sports Planning Guide
Can’t decide between charming city life and relaxing ocean breezes? Book your next tournament in Wilmington to get the best of both worlds.
and visitor field houses, and spectators can enjoy the PA system that originates in the press box. Since the stadium is home to the Hammerheads, Wilmington’s United States Soccer League team, you know it’s a great place for a soccer game, too. Beyond Legion Stadium, the complex comprises another baseball diamond, four lighted tennis courts and a swimming pool.
4. Olsen Park Sports: Baseball, softball The park's Miracle Field has a playing surface made of special rubberized turf that enables people with mobility issues to play on it. Athletes who use wheelchairs or other mobility devices have the freedom to navigate the field and even circle the bases, which are inlaid. The field can accommodate both children and adults. Beyond Miracle Field, Olsen Park boasts five baseball/ softball fields with lights, as well as two restrooms, a concession building, a vending building and a picnic shelter.
5. University of North Carolina at Wilmington Sports: Baseball, softball, soccer, tennis, track and field, volleyball, cross country, swimming and diving, tennis Trask Coliseum can seat 5,200 fans for basketball events. Brooks Field can hold 3,000 spectators to watch a baseball game on its natural playing surface, with a 380-foot distance from home to dead center. Seahawk Natatorium has an eight-lane pool that measures 25 yards by 20 yards and a separate diving well that @SportsPlanGuide #SportsPG
SPORT_178-179rev_Layout 1 10/15/16 11:50 PM Page 179
descends 17 feet with two 3-meter boards and two 1-meter boards. UNCW Soccer Stadium can hold 3,000 fans to watch a game on its regulation-size field. Boseman Field is a regulation-size softball diamond with in-ground dugouts and permanent seating.
6. Veterans Park Sports: Baseball, soccer, football, tennis, beach volleyball There are six total baseball fields—four Little League fields, a middle school field and a high school field. There are two regulationsize soccer fields, plus three more regulation-size soccer/football combination fields (four of the fields are lighted). With nine lighted tennis courts and two full-size sand volleyball courts, Veterans Park is ready and able to play host to a wide array of fun events and tournaments.
Water Park Thrills, Fresh Seafood and a Bounty of Beaches Wilmington offers outdoor cafes aplenty, as well as acre upon acre of magnificent parks. If you want to head inside, Wilmington’s restaurants, museums, theaters and nightlife offer a variety of choices and live entertainment. If the beach is more your speed, you’re in luck. From Carolina Beach’s famous boardwalk to Kure Beach’s historic fishing pier to Wrightsville Beach’s surfing competitions, these sandy shores offer plenty of fun and sun for everyone. Check out the nearby Battleship NORTH CAROLINA, a World War II-era vessel that offers tours and experiences. Want to go down a giant waterslide? Head over to Jungle Rapids Family Fun Park.
SportsPlanningGuide.com
Finding Wilmington on the Map The Wilmington area is easy to get to by just pointing your car toward the middle of the East Coast. I-40 runs right into Wilmington and other major roads such as I-74 and I-95 will get you close. Wilmington International Airport is conveniently located just a few miles from downtown Wilmington, and you can use major airlines like American and Delta to fly in.
Planner Perspective “USTA North Carolina thoroughly enjoys hosting large events in the Wilmington and Beaches area. The CVB is always willing to assist in everything needed to put on a top-notch event. The list of amenities not only includes booking hundreds of discounted rooms but also going above and beyond by donating gifts for players. The local restaurants and tourist attractions are a huge added bonus.” — Caroline Downs, USTA North Carolina
WILMINGTON AND BEACHES CVB Bree Nidds, Sales Manager 800-650-9064, ext 124 bnidds@wilmingtonandbeaches.com SportsWilmington.com
Sports Planning Guide
179
SPORT_180_Layout 1 10/14/16 3:30 AM Page 180
SPORT_181_Layout 1 10/14/16 3:32 AM Page 181
play
FOLEY Opening 2016
Foley is building a sports destination where your sporting event is within walking distance of your hotel, restaurants and great shopping. And, if you want to get back in the car, Alabama’s white gulf beaches are only seven miles away. From the new indoor multi-use sports/events center, to the adjacent state-of-the-art sports fields, Foley is building a sports destination that will grab your attention. To find out more, visit FoleySportsTourism.com.
FOLEY
Sports Tourism C
O
M
P
L
E
X
A L A B A M A
Contact: Don Staley, Executive Director Sports • dstaley@cityoffoley.org • (251) 923-3332 • FoleySportsTourism.com
SPORT_182-183_Layout 1 10/16/16 12:04 AM Page 182
1
FOLEY SPORTS TOURISM COMPLEX
With sports facilities, attractions and accommodations all in one place, Foley Sports Tourism Complex simplifies sporting events for organizers.
A Brand New Place to Play Along Alabama’s Gulf Coast 1. Foley Sports Tourism Complex
2. Foley Events Center
Sports: Soccer, lacrosse, football Opened in May 2016, the outdoor Foley Sports Tourism Complex features 16 state-of-the-art, multi-purpose fields perfect for year-round play. The space is designed for soccer, lacrosse, football and other sports. It also features a championship field with TV-ready lighting, press box and seats for up to 1,000 (expandable to 10,000). In addition to the sporting necessities, Foley Sports Tourism Complex will provide visitors with a complete Foley experience with its adjacent family-friendly entertainment development. Teams, coaches and spectators can browse stores, enjoy dining on site and take a spin on a few thrill rides in the amusement park.
Sports: Basketball, volleyball, cheerleading The Foley Events Center, expected to open in 2017, will be a 90,000-square-foot, multi-use, indoor facility located adjacent to Foley Sports Tourism Complex. It will offer 60,000 square feet of floor space, providing plenty of room for six basketball courts and 12 volleyball courts. It is also designed to host cheerleading, dance and gymnastics meets. Being a multi-use facility, the events center will be able to accommodate banquet space for 4,500 and receptions for 6,600 as well as exhibit/trade show space for 288 booths. A Marriott brand TownPlace Suites will be attached to the meeting facilities and is slated to be completed in 2017.
182
Sports Planning Guide
@SportsPlanGuide #SportsPG
SPORT_182-183_Layout 1 10/16/16 12:13 AM Page 183
FACILITY SPOTLIGHT
Downtime in Foley Steeped in genuine Southern charm, the coastal community of Foley serves up a range of great attractions and activities. Take a stroll through history with a tour of the Holmes Medical Museum, located inside the building that held Baldwin County’s first hospital. Or take a ride on the Charles J. Elbert, Jr. Memorial Train, which takes you around Foley’s Heritage Park, free of charge. For those who enjoy more outdoor activities, there’s plenty to do on the sandy shores of the Gulf Coast, such as surfing or wave boarding. The beach communities of Orange Beach and Gulf Shores, just a short drive away, offer a ton of other diversions, from dolphin-watching cruises to ziplining at Gulf State Park. Charter fishing fleets take you out into the Gulf of Mexico, giving you a chance to reel in everything from mackerel, grouper and amberjack to pompano, mullet and flounder. In Gulf Shores check out Bon Secour National Wildlife Refuge. You also can explore Foley’s 484-acre nature preserve, featuring walking and hiking trails, a canoe/kayak launch and much more. Peruse the shops and galleries in historic downtown Foley, or find all your shopping needs at Tanger Outlets. After a long day of activities, shopping and attractions, refuel at one of the more than 70 dining options in Foley. Coming in 2017, a new family-friendly entertainment destination will open right next to the Foley Sports Tourism Complex. It will feature a 14-acre themed amusement park with 20 rides, a 14-acre lake, a 300-seat amphitheater, a 150-room Marriott Townplace Suites hotel and 52 retail, dining and entertainment venues. Future plans include a water park, a second hotel with conference space, an RV park and a nature park.
1
A Convenient Coastal Location Located between New Orleans and Panama City, Florida, along the Gulf Coast, Foley is accessible from most major cities off Interstate 10 and Interstate 65. Foley is 30 miles from Pensacola Regional Airport and 50 miles from Mobile Regional Airport, both served by major airlines. The closest international airport is Louis Armstrong New Orleans International Airport, located three hours away. The Foley Sports Tourism Complex is situated at the intersection of the newly extended Foley Beach Express and County Road 20. The Foley Beach Express provides a quick route south to the beaches.
Planner Perspective
1
“On behalf of the United States Lawnmower Racing Association, Bruce Kaufman, President and myself, we are overwhelmed with the MOW-deviation of this award. Don Staley and his crew have a first-class organization and it was our great pleasure to work with them.” — Kerry Evans, USLMRA Vice President Evans Outdoor Power & Promotions
FOLEY SPORTS TOURISM COMPLEX Don Staley, Executive Director 251-923-3332 • dstaley@cityoffoley.org FoleySportsTourism.com
SportsPlanningGuide.com
Sports Planning Guide
183
SPORT_184-185_Layout 1 10/16/16 1:00 AM Page 184
3
1
2
DOTHAN, AL
A hub for sports and events in the South, Dothan is a small town with a community that shares a competitive spirit.
Fabulous Facilities for Your Big Event 1. James Oates Park
3. Eastgate Park
Sports: Baseball, softball A testament to the work that goes into making and keeping Dothan a lively and popular sports scene, this new park will feature two complexes spread over 87 acres. In total, there will be six fields for baseball, six for softball, an area for concessions and a press box. There are already plans to keep expanding the park to include trails, a playground and an activity center. This will certainly be one of Dothan’s premier sporting venues, and it’s never too early to start planning your next tournament.
Sports: Baseball, fishing, trails Just outside the Dothan city limits, this beautiful park in Ashford features four adjoining baseball fields at the Lowell Roundtree Baseball Park. Here you’ll find plenty of open space, well-maintained fields, a concession stand and batting cages. Baseball isn’t the only thing the park has to offer its visitors. There are 197 acres of green space with trails for walking and jogging, fishing opportunities and a fenced-in dog park that your canine companions are sure to appreciate.
2. Westgate Park
4. Rip Hewes Athletic Complex
Sports: Baseball, softball, soccer, swimming, special needs, tennis The largest city park in Dothan, Westgate Park has become a go-to for a huge array of sports and events. The park features a rec center, five softball fields, six baseball fields, a football stadium, special needs sports fields, an 18-court tennis complex, biking and walking trails and the ever-popular BMX track. The park is also home to Water World, so it’s easier than ever to head to the pools after sweating it out on the field.
Sports: Baseball, football, softball The largest football stadium in Dothan, located at Rip Hewes Athletic Complex, has 10,000 seats along with a press box and concession stand. High school football teams often play in the stadium and plenty of community events are held year-round. In addition to football, you’ll find two fields for softball and one field for baseball. Home turf to the local Dothan community, the complex is an experienced host for events of all sizes.
184
Sports Planning Guide
@SportsPlanGuide #SportsPG
SPORT_184-185_Layout 1 10/16/16 12:28 AM Page 185
5. Wiregrass Recreation Center Sports: Baseball, softball, swimming, tennis The former home of Dothan’s minor league baseball team is no stranger to hosting major community events. A perfect setting for baseball games and tournaments, the rec center includes a gymnasium, a full kitchen, meeting rooms, a weight room, an outdoor pool and a playground. Within the sports park are nine tennis courts, three softball fields and one batting cage. The rec center has become a one-stop shop for event organizers from near and far.
Enjoy Dothan’s Family-Friendly Opportunities If you’re in search of the perfect group outing destination, Adventureland has you covered. Mini golf, bumper boats, go-karts and an arcade will keep everyone entertained for hours on end. The ever-popular FunZone offers an arcade, roller skating, laser tag, a soft play gym, rock climbing and a pizza cafe. A huge wave pool, two waterslides, a kiddie pool, an arcade and café all make Water World one of Dothan’s most popular attractions. On the local Mural & Peanut Tours, you can pick up self-guided tour maps in the visitors center and prepare your groups for a scavenger hunt to find all of the 4-foot fiberglass peanuts scattered around town, which are decorated like Elvis, a sheriff and a superhero. Stepping farther afield into the area’s natural beauty, Beaver Creek Trails offers 10 miles of preserved land for trail biking and hiking. When you return after a long day of adventuring, you can rest easy in one of over 30 hotels that offer group and tournament rates in partnership with Visit Dothan.
Getting to Dothan is Simple Dothan is 100 miles, or about two hours, from both Montgomery, Alabama and Tallahassee, Florida. U.S. 84 (east-west), U.S. 231 (north-south) and U.S. 431 (north-south) all pass through the city. Dothan Regional Airport is served by ExpressJet, with three to five flights per day to and from Atlanta’s Hartsfield-Jackson International Airport, which is currently America’s busiest airport.
Planner Perspective “The Dothan CVB helped me pursue a USA BMX National Event for several seasons before we secured the event in Dothan for March 2016. The event was a complete success, thanks to the CVB and local hotel support. Without the help of the Dothan CVB and Dothan Leisure Services, our local BMX program would not be where it is today.” —-Travis Roettgen, Track Operator at Circle City BMX
VISIT DOTHAN Robert A. Hillman, III, Director of Sales 334-794-6622 • robert@VisitDothan.com VisitDothan.com
SPORT_186-187_Layout 1 10/18/16 9:10 AM Page 186
1
STAFFORD COUNTY, VA Sports Venues That Will Impress Any Planner 1. Jeff Rouse Swim and Sport Center Sports: Swimming This brand new, state-of-the-art swim center in Stafford is the premier choice for hosting swimming events. At 76,000 square feet, there is plenty of space for events large and small. Inside the facility is a 50-meter competition pool, over 800 spectator seats, a 25-yard recreation pool, heated therapy pool, group exercise room, fitness room, hard court gym and café grille to serve guests.
2. Embrey Mill Park Sports: Soccer, lacrosse, field hockey, football Centrally located in Stafford and near major transportation thoroughfares, hotels, shopping, restaurants and historic destinations, this beautiful new rectangular multi-sport field complex has four synthetic lighted rectangular fields, two lighted grass fields, playground, concession stand, large parking area and restrooms. Approved plans for this complex include the addition of two lighted synthetic turf fields in 2017. 186
Sports Planning Guide
Rich in American history and natural beauty, Stafford County is the perfect backdrop for your next sports event.
3. Saint Clair Brooks Park Sports: Baseball, basketball, horseshoes, skateboarding, sand volleyball Developed on 80 wooded acres, this park in Historic Falmouth includes one picnic pavilion, grills, nature trails, Belmont Ferry Farm Trail (connecting Belmont, the Historic Port of Falmouth, Saint Clair Brooks Park and John Lee Pratt Park), basketball courts, sand volleyball courts, horseshoe pits, a skate park, playground equipment, one 60/70’ lighted diamond field, and one 90’ baseball field.
4. Chichester Park Sports: Baseball, softball, A new baseball complex and park, Stafford’s Chichester Park opened in 2014 and is a great place for groups to host tournaments, games or practices. This park is adjacent to major transportation thoroughfares, providing easy access for families to the park and other destinations throughout Stafford. The park includes four 60/70’ diamond fields, one 90’ baseball field, protected spectator seating, a large picnic pavilion with restrooms and grills, concession stand, a large parking area, trails for hiking and jogging and restrooms. Immediate plans include Stafford County’s only all-inclusive playground. @SportsPlanGuide #SportsPG
SPORT_186-187_Layout 1 10/18/16 9:03 AM Page 187
5. Curtis Memorial Park Sports: Swimming, disc golf, tennis, fishing, horseshoes, skateboarding, sand volleyball At Curtis Memorial Park in Hartwood, athletes and spectators will have plenty of room to move. Home to the Gauntlet Golf Course, this park includes lake access, an outdoor swimming pool, fishing, disc golf, horseshoe pits, multiple pavilions, pool concessions, picnic tables, a playground, restroom facilities, skateboard park, multi-purpose field, tennis courts, sand volleyball and walking trails.
FACILITY SPOTLIGHT
6. Willowmere Park Sports: Baseball, soccer, cross country A familiar home to hosting events, Willowmere Park in Stafford offers three 60’ diamond fields, one lighted 90’ baseball field, three rectangular fields and plentiful open space. Other amenities include a playground, restrooms and a picnic area to feed hungry mouths after the game. You can also stretch out your legs on the asphalt walking trail – great for a quick pre- or post-game shakeout.
4
Fun Things for Your Free Time Who could pass up the chance to visit an alpaca farm and get up close and personal with these cuddly animals? At the Maranatha Alpaca Farm you can learn more about these animals and grab a souvenir picture alongside them. Head to Riverside Theater for a Broadwaystyle experience and special programs for kids on Saturdays. To take advantage of the great outdoors, bring your group to Government Island. This historic park, which once provided Aquia sandstone to the White House and U.S. Capitol, has trails and signs that encourage visitors to learn about the rich history. Ferry Farm is George Washington’s boyhood home and the place from which the “chopping of the cherry tree” tale originated. At Stafford Civil War Park you can learn about the importance of the region in the 19th century.
2
Getting There is a Breeze Forty miles southwest of Washington, D.C. and 60 miles north of Richmond, Virginia, the Stafford region is dotted with quaint small towns, and a car or van is the easiest way to get around. I-95, US 17, US 1, Route 610 and Route 3 all run through the Stafford area. All major airlines fly in and out of Dulles International Airport, Reagan National Airport and Richmond International Airport, which are all approximately an hour from Stafford.
6
Planner Perspective “After spreading our event over three counties for a number of years, the addition of the Embrey Mill fields complex made Stafford the perfect location for our annual St. Paddy’s Day Tournament. Now, Stafford has the hotels, the restaurants, the shopping AND the perfect fields for our event that serves over 200 teams every year.” — Stephanie Johnson, Director of Operations, Stafford Soccer
STAFFORD COUNTY PARKS AND RECREATION
Neil Sullivan, Stafford Parks, Recreation and Community Facilities 540-658-5103 • nsullivan@stafford.va.govv StaffordParks.com SportsPlanningGuide.com
5 Sports Planning Guide
187
SPORT_188_Layout 1 10/18/16 1:19 PM Page 188
SPORT_189_Layout 1 10/15/16 4:04 PM Page 189
2
PRINCE WILLIAM & MANASSAS Take advantage of Northern Virginia’s countless parks and venues to make your next event one for the record books. Inviting Venues for a Variety of Sports 1. Freedom Aquatic Center Sports: Swimming and diving Freedom Aquatic Center in Manassas is the ideal venue for hosting swimming and diving events with its 50-meter competition pool and two one-meter diving boards. The massive venue has 22 lap lanes, seating and standing room for 300 spectators and over 1,000 parking spots. With two moveable bulkheads and overhead audio capabilities, the center was clearly built with the athlete in mind.
2. Prince William Ice Center Sports: Hockey, ice skating, curling Athletes will feel at home as they step onto the ice at the Prince William Ice Center, located five miles from Potomac Mills in the town of Woodbridge. Both rinks are NHL and Olympic regulation, and the facility includes locker rooms, audio and video streaming capabilities, concessions and parking for nearly 200.
3. Vertical Rock Indoor Climbing Center Sports: Indoor rock climbing, team building Indoor rock climbing gyms are popping up all across the country, and competitive climbing is growing rapidly under its national body, USA Climbing. A host to various competitions, this gym in Manassas is well equipped for groups of all sizes, can host team building events and offers courses on outdoor climbing in the region. SportsPlanningGuide.com
Getting to Prince William & Manassas is a Snap Interstates 66 and 95 both parallel Prince William County and are the most convenient routes in and out of Washington, D.C., with I-95 running south to Richmond and connecting to various coastal Virginia cities. Manassas is just 30 minutes from Dulles International Airport, a major national and international hub. Reagan International Airport in Arlington is another option. Several major Amtrak and VRE rail lines run through Prince William & Manassas with stops in Woodbridge, Manassas, and Quantico among others.
History and Nature Await You The charming and quaint downtowns of Manassas, Haymarket and Occoquan are lined with shops, eateries and historic architecture that make for a relaxing place to stroll at your own pace. While you’re taking time to explore, be sure to take advantage of the numerous historic sites in the area, like Manassas National Battlefield, where the Battles of Bull Run took place. There are living history demonstrations throughout the year, and visitors can explore the grounds on their own. At the free National Museum of the Marine Corps, world-class interactive exhibits surround visitors with irreplaceable artifacts and immerse them in the sights and sounds of Marines in action. Get out on the water with a Rivershore sightseeing boat tour or rent kayaks and canoes to explore the Potomac. To cool off in the humid summer months, head to Splash Down Waterpark with scenic mountains as your backdrop.
DISCOVER PRINCE WILLIAM & MANASSAS Mark Kowalewski, Director of Sales 571-482-7059 • mark@discoverpwm.com DiscoverPWM.com
Sports Planning Guide
189
SPORT_190-191_Layout 1 10/16/16 1:14 AM Page 190
4
2
1
Sports event planners find top-notch MARTINSVILLEfacilities and beautiful scenery in southern Virginia. HENRY COUNTY, VA A Solid Lineup of Dream Facilities 1. Smith River Sports Complex
2. Hooker Field
Sports: Soccer, field hockey, lacrosse, football, flag football, T-ball, Ultimate Frisbee, cross country This 90-acre multi-use facility in Axton comprises two FieldTurf synthetic fields (120 by 75 yards) with 250-person-capacity bleachers for each; three Bermuda T-10 grass fields (120 by 75 yards), one practice field, a cross country course and a 5K course. All game fields have top-notch drainage systems and Musco Sports lighting. There are a pavilion with meeting space and restrooms, a full-service concessions building, a courtyard, two picnic pavilions, walking paths, a river access point, a playground, a self-serve driving range and even a seasonal 130-foot-long waterslide.
Sports: Baseball This beautiful ballpark was built in 1988 as a home for the Martinsville Phillies minor league baseball team, but is currently home to the Martinsville Mustangs of the Coastal Plain League. With a newly implemented artificial turf infield, a 400-foot center field fence and a clubhouse with locker rooms, it’s a great place for athletes to play. With seating for 3,000 people, bathroom and concession amenities, a covered party deck and ample parking, it’s a great place for spectators to sit and enjoy a game or tournament.
190
Sports Planning Guide
@SportsPlanGuide #SportsPG
SPORT_190-191_Layout 1 10/16/16 1:08 AM Page 191
3. Southside Park Sports: Softball, baseball A fan-friendly perk of an older ball park is mature trees providing comfortable shade for spectators and athletes. Southside Park in Martinsville has four professional groomed diamonds in a 37-acre park. Three of the fields are lighted and have dugouts. The venue offers seating for 1,000 and plenty of shady spots for families to bring their own chairs and blankets. With a concession stand, two restroom facilities, a picnic shelter and a playground, Southside Park offers fun, comfort and amenities for spectators of all ages. There is even a broadcast facility on site, so you can invite the world at large into the fun you’re having at Southside Park.
4. Philpott Lake Sports: Fishing The lake, nestled into the Blue Ridge foothills near Bassett, is a 3,000-acre reservoir that contains walleye, smallmouth bass, carp and largemouth bass, among other species. The lake is no stranger to hosting events and tournaments, with past events being televised on NBC Sports and holding up to 50 boats. With tournament-friendly amenities such as nine boat launches, a marina with fuel slips, a tournament dock and on-site camping, Philpott Lake is more than ready to host your next angling event.
Planner Perspective “I will say in terms of the amenities, the Smith River Sports Complex is the best field site I've used for an event. The field site's location means that it is within driving distance for a number of teams coming from all over the East Coast and Midwest. Teams have indicated that they really appreciate the quality of the fields at the Complex, and I know that the athletes feel welcome in Martinsville every time they visit.” — Michelle Ng, Ultimate Tournament Director and co-founder of Without Limits
VISIT MARTINSVILLE
Jennifer Doss, Director of Tourism 276-403-5949 • jdoss@yesmartinsville.com VisitMartinsville.com
Schedule Extra Time to Enjoy the Area’s Treasures With outdoor exploration opportunities on the area's rivers and lakes, dining and shopping in Martinsville Uptown and culture in the area's eight museums, there’s something for everyone here. Adventurous types can take self-guided walking tours or rent a bike and hit some of the many trails that weave through the area. Leisure-seeking folks can enjoy a round of golf or get a massage at one of the area’s numerous spas. And those who seek sustenance can find plenty to eat and drink in Martinsville-Henry County’s smorgasbord of restaurants, including the as-seen-on-TV and as-good-as-it-looks Checkered Pig BBQ. So whether it’s your athletes looking for a breather between games, your spectators looking for some music and drinks after a long day at the park or a whole family looking for a fun outing, Martinsville-Henry County has you covered as a destination where you'll find fun in record time.
Finding Martinsville Major roads that will get you close to the area include I-81, I-77 and I-74. Both Roanoke, Virginia, and Greensboro, North Carolina, have airports that are less than an hour’s drive from the area. Major airlines such as American, Delta and United fly in and out of both airports. From there, you’re just a quick drive away from your next sports event venue. SportsPlanningGuide.com
Sports Planning Guide
191
SPORT_192-193_Layout 1 10/16/16 1:29 AM Page 192
1
3
4
HAMPTON, VA
The city offers a variety of fun activities to go with state-of-the-art sports facilities.
Hampton’s Facilities Make Event Planners Happy 1. Boo Williams Sportsplex
3. Hampton Coliseum
Sports: Aerobics, basketball, volleyball, body building, boxing, fencing, gymnastics, team handball, martial arts, table tennis, weightlifting, wrestling, cheerleading Accommodating such athletic events as basketball, indoor field hockey and volleyball, the center boasts eight hard-wood basketball courts and retractable bleacher seating for 4,000 (6,000 with perimeter seating) attendees. It includes eight tournament play basketball courts, 12 volleyball courts, a 200-meter, six-lane indoor track and two training rooms. A 4,238square-foot concession area is available as well as 64,000- and 31,000-square-foot playing pavilions.
Sports: Aerobics, basketball, body building, boxing, fencing, gymnastics, team handball, martial arts, table tennis, weightlifting, wrestling, cheerleading, indoor archery Former home to the Virginia Squires basketball team, the arena has hosted a plethora of world-class sporting events and concerts in its 46-year existence. The Coliseum holds a 26,263square-foot arena floor, 3,200 parking spaces, 10 Xenon Super Trooper Lights and a fully equipped sound system. The adjacent Hampton Roads Convention Center adds extra flexibility.
2. Darling Stadium Sports: Archery, football, field hockey, rugby, soccer, track & field Darling has been home to a number of state and regional athletic events and competitions. This state-of-the art stadium can accommodate archery, football, field hockey, rugby, soccer, and track and field. It features seating for 8,000 spectators, an eightlane track, a lighted field, two concession stands and is readily equipped for television and radio broadcasts. 192
Sports Planning Guide
4. Hampton Roads Convention Center Sports: Aerobics, basketball, body building, boxing, fencing, gymnastics, team handball, martial arts, table tennis, weightlifting, wrestling, cheerleading, archery, field hockey, volleyball The Hampton Roads Convention Center, which boasts 35 flexible event spaces with the capacity for up to 14,000 delegates and a 102,600-square-foot exhibit hall (divisible by three), is the perfect venue for any indoor athletic event. The center is supported by over 2,000 hotel rooms in close proximity, including the Embassy Suites host hotel. It has 2,200 parking spaces, 11 loading dock bays and three concession stands. @SportsPlanGuide #SportsPG
SPORT_192-193_Layout 1 10/16/16 1:31 AM Page 193
5. Hampton University’s Armstrong Stadium Sports: Archery, football, lacrosse, rugby, soccer, track & field Home to the Hampton University Pirates football team, Armstrong Stadium has hosted the NCAA Division II National Track and Field Championships as well as numerous Division I conference championships and competitions. The stadium seats 12,000 spectators and is easily equipped to handle outdoor sporting events like archery, football, rugby and track & field. It features one lighted field, an eight-lane track, state-of-the-art sound system, a press box and 2,000 parking spaces.
6. War Memorial Stadium Sports: Baseball War Memorial Stadium is home to the Peninsula Pilots of the Coastal Plain League, which features top collegiate baseball talent from across the United States. Accommodating 3,750 attendees, it is one of the few all-wooden ballparks remaining and features a state-of-the-art video/scoreboard, state-of-the-art field lighting system, 17 patio-style corporate boxes and a picnic area with a full-service Tiki Bar.
Some Fun Activities in Hampton Woodland Skatepark offers ramps for skateboarders, bikers and in-line skaters, while the Hampton Carousel provides a unique opportunity for fun on the downtown waterfront. The carousel, built in 1920, is one of only 70 antique wooden merrygo-rounds still existing in the United States. Discover a world of imagination and fun at the Virginia Air & Space Center. The world-class science and learning facility, and official visitor center for NASA Langley Research Center, immerses guests into a
full-throttle space and aviation experience. Peninsula Town Center (PTC) offers teams plenty of dining and retail options within a short distance of several athletic venues, with over 70 specialty retailers and a large variety of restaurants.
How Do I Get There? Served by Interstate 64, Hampton is three hours from Washington, D.C.; three hours from Raleigh, North Carolina; four hours from Baltimore; five hours from Philadelphia; and eight hours from New York. Hampton is serviced by two major airports: Newport News/Williamsburg International Airport (PHF) and Norfolk International Airport (ORF).
Planner Perspective “Hampton, Virginia has proven to be the perfect location for several of our USA gymnastics events. With multiple venues and excellent support from Sports Hampton, we always end up with a ‘gold medal’ event. Hampton has a wealth of awesome attractions. In addition, the hotels, restaurants and shopping outlets are all just a hop, skip and jump away from each venue. All of this combined helps put the icing on the cake to make each event a memorable experience.” — Wendy Hylton, President, Gymnastics Inc., VAUSAG Board Member
VISIT HAMPTON
Brooks Hierstein Sports Hampton Sales & Services Manager 757-728-5315 • bhierstein@hamptoncvb.com SportsHampton.com
LET THE GAMES BEGIN.
With a variety of facilities and a stellar team of sports-minded planners, Hampton, VA is the perfect place for your next athletic event. Name your sport and we’ll handle all the details so you can keep your head in the game. 800.487.8778 SportsHampton.com
SPORT_194-195_Layout 1 10/16/16 1:45 AM Page 194
5
2
3
CONWAY, AR
This college town is dedicated to providing an unforgettable experience to those who visit – especially in the world of sports.
Venues Range from Collegiate Facilities to Multi-sport Complexes 1. Conway Expo Center Sports: Various indoor and outdoor sports Conway’s expo center is ideal for events that require a great deal of space, and over the years it’s handled a wide variety of expositions, shows and sports. With over 40,000 square feet and a capacity of over 2,700, the indoor pavilion is ready-made for large groups. Outside, the second pavilion has 55,000 square feet of usable space and is fully equipped with power and water.
2. City of Colleges Park Sports: Softball This softball venue, completed in 2009, comprises five fields and is one of the top softball parks in the region. Perfect for hosting tournament play, this state-of-the-art facility won’t disappoint teams, coaches and families. 194
Sports Planning Guide
3. Centennial Soccer Complex Sports: Soccer Conway’s premier venue for soccer features a 51.5-acre complex with 10 full-size fields and two U10 fields. A concession stand, parking, a coaches’ room and office space top off the great list of amenities. Centennial Soccer Complex is home to the Arkansas Rush Soccer Club – check out a game while you’re in town.
4. Conway Station Park Sports: Baseball Conway’s top baseball facilities can be found at Conway Station Park, where there are nine fields, eight of which have 225-foot fencing, the other with 350-foot fencing. Visitors enjoy the concession area and bathrooms that are heated in winter and cooled in summer. The park is a great place to spend a summer evening in Conway, and the perfect space to host your next baseball event. @SportsPlanGuide #SportsPG
SPORT_194-195_Layout 1 10/16/16 1:40 AM Page 195
5. McGee Center Sports: Various indoor sports Need space to host an event for a group, large or small? The McGee Center’s facilities are spacious and made to host events of all sizes. On a sprawling 11 acres, the center is 46,000 square feet and has a meeting room that can hold up to 150 people, along with a smaller room for up to 25. Also on site you’ll find the Conway Skate Park.
6. University of Central Arkansas (UCA) Sports: Racquetball, basketball, volleyball, badminton, swimming, softball, soccer There are many pros to having three colleges in Conway, and you can take advantage of their excellent sporting facilities, particularly at the University of Central Arkansas. The HPER Center offers three racquetball courts and three full-size basketball courts that can be converted to badminton and volleyball courts. The Aquatics Center features a heated, six-lane, 25-yard lap pool. Jefferson D. Farris Softball Complex features three official-size softball fields with spectator seating equipped with lighting, on-site restrooms and concession stand availability. Also within this facility are four soccer fields (non-lighted) equipped with on-site restrooms.
National Airport in Little Rock is a great option for groups traveling longer distances. From the airport you’re a quick 35minute drive away from Conway, which lies to the north on Interstate 40.
Planner Perspective “Conway has the best complexes and the best parks and recreation department, and also the best convention and visitors bureau I have ever seen.” — Rusty Imhoff, USSSA Baseball League Director
CONWAY CVB
Rachel Shaw, Director of Destination Marketing 501-932-5409 • rachel@conwayarkansas.org ConwayArkansas.org
Athletes and Families Will Find Plenty to Fill Their Free Time With three academic institutions making up the heart of Conway, there is a youthful vibe throughout the city that can be felt everywhere you go, making it a wonderful place to plan your next sports-related excursion. Downtown Conway has really grown in recent years and made a name for itself as a regional shopping hub. So whether you enjoy buying or browsing, a stroll through Conway will certainly make for an enjoyable outing. There are trendy boutiques, antiques stores and restaurants. For those who love a strong arts and culture scene, you’ll find entertainment venues – including the local colleges – that put on Broadway shows, sporting events, concerts and other productions throughout the year. Be sure to check what’s on when you’re in town. Conway also abounds with dining options, from Asian and Mediterranean to Mexican and seafood.
Just a Short Hop from Little Rock Conway is just a stone’s throw from Little Rock, the capital of Arkansas. Interstate 40 runs through the heart of Conway, connecting you to major cities including Oklahoma City and Memphis. The Bill and Hillary Clinton SportsPlanningGuide.com
Sports Planning Guide
195
SPORT_196-197_Layout 1 10/18/16 9:28 AM Page 196
2
1
3
FNC PARK
This Oxford, Mississippi complex offers top-of-the-line fields and state-of-the-art amenities
Superior Fields for Baseball and Soccer
baseball and softball fields. There are 10 baseball fields,ranging in size from 200 to 280 feet. Four of these fields have synthetic turf, which allows tournament planners to avoid the hassles that come with rainouts. Softball tournaments are played on four fields that are 315 feet. All of the diamonds are equipped with lights, sub-surface drainage and irrigation systems. In addition, fan bleachers on every baseball and softball field are covered by 24 shade structures, neutralizing the sun, rain and anything else that might distract spectators.
1. Baseball/Softball Diamonds
2. Soccer Fields
Sports: Baseball, Softball It’s safe to say FNC Park specializes in baseball and softball. With Mississippi’s warm weather and abundance of sunshine, it is no wonder these sports are so popular. The complex contains 14
Sports: Soccer FNC Park offers quality baseball and softball grounds, but the facility is also top-of-the-line when it comes to soccer. There are five international-sized soccer fields for tournaments and camps.
FNC Park can be summed up in one word: busy. Since its opening in February 2009, the complex has been a top sports event destination, hosting over 25 baseball and soccer tournaments annually. Boasting five soccer fields, 10 baseball fields, four softball fields and a 7,500-square-foot indoor practice facility, FNC Park has all the makings of a premier sports venue.
196
Sports Planning Guide
@SportsPlanGuide #SportsPG
SPORT_196-197_Layout 1 10/18/16 9:20 AM Page 197
3. Oxford Orthopaedics Indoor Practice Facility Sports: Baseball, Softball The indoor complex offers 7,500 square feet of space and has six retractable batting cages for year-round baseball and softball training. There is also an observation deck for fans to watch from above and a concession stand. Batting cages can be raised to the ceiling, allowing for indoor soccer matches.
Additional Amenities When it comes to supplementary features, FNC Park can compete with any top-notch facility in the southern United States. The venue boasts four concessions buildings, conveniently located for easy access, and ample parking for over 950 cars. One of the most impressive aspects of FNC Park, however, is its devotion to quality. Park administrators take pride in keeping their Tifway 419 Bermuda grass up to professional standards. The park’s grounds have been referred to as some of the “best fields in the state of Mississippi.” There is no denying that FNC officials care about player and coach satisfaction.
Planner Perspective "The 2016 Admiral Cup was by far one of the best experiences for the recreational players of Mississippi Soccer Association I have ever been a part of. We had 83 teams in attendance for the three-day tournament. During the tournament play over the weekend, we could not have asked for nicer facilities or a more dedicated staff. Brad, Clay and their staff were there for everything we needed. The facilities and fields at FNC Park are by far some of the best we have ever had the privilege of using. The coaches and parents could not stop talking about how great the playing fields were and how we were able to handle the weather issues, with Brad’s help, so easily and efficiently. MSA and I are truly grateful for the experience all of you helped provide for the recreational players in attendance. There are not enough words to express my thanks, as tournament director, for the outstanding job everyone did. We look forward to working with everyone next year for the 2017 Presidents Cup.” —Kim Quarles, Vice President Recreation, Mississippi Soccer Association
How Can I Get to FNC Park? FNC Park is situated in Oxford, Mississippi on Highway 314, also known as Old Sardis Road. Oxford is just over an hour from Memphis and less than three hours from Birmingham, Alabama. The complex is accessible from many highways, including Interstate 55 and US-78.
SportsPlanningGuide.com
FNC PARK
Brad Freeman, Director 662-236-1012 • brad@fncpark.com FNCPark.com
Sports Planning Guide
197
SPORT_198_Layout 1 10/16/16 1:56 AM Page 198
246
UW Health Sports Factory opened recently in Rockford, Illinois.
SI
MIDWEST REGION
T
he experienced pros at the Midwestern cities and counties highlighted in this regional section guarantee smooth sailing for your next event. Offering top-notch venues and plenty of fun things to do between games, they are eager to host your group, no matter the size. Whether you’re planning a cross country meet, basketball tournament or swim competition, check out what these welcoming communities have to offer sports planners.
SITE INSPECTIONS 208 Grand Rapids Area, MI 210 Great Lakes Bay, MI 213 Flint-Genesee County, MI 214 Greater Lansing, MI 217 Holland, MI 218 Ann Arbor, MI 220 Mt. Pleasant, MI 222 Muskegon County, MI 224 Traverse City, MI 228 Branson, MO 230 Columbia, MO
198
Sports Planning Guide
232 239 244 246 248 250 252 254 255 256 258
St. Charles, MO Effingham, IL Aurora Area, IL Rockford, IL Bloomington-Normal, IL Chicago Southland, IL Peoria, IL St. Charles, IL Champaign County, IL Williamson County, IL Milwaukee, WI
260 274 276 278 281 282 284 286 289 290 292
Wisconsin Dells, WI Hamilton County, IN Grand Park, IN Evansville, IN Indiana Sports Corp, IN Fort Wayne, IN Terre Haute, IN South Shore, IN South Bend Mishawaka, IN Columbus, IN Akron-Summit County, OH @SportsPlanGuide #SportsPG
SPG
SPORT_199_Layout 1 10/16/16 2:11 PM Page 199
MICHIGAN GUIDE • 2017
MICHIGAN
A State For All Seasons Of Sports
9
SITE INSPECTIONS
of event-ready destinations and their top venues
NORTHERN HOSPITALITY
Charm. Approachability. Culture. A Premier Travel Media publication • www.SportsPlanningGuide.com
SPORT_200_Layout 1 10/16/16 2:19 PM Page 200
The history of sports in Michigan is rich with world-renowned events such as the Super Bowl and the Ryder Cup to youth tournaments, camps, and activities. The Pure Michigan Sports initiative was founded with the goal of showcasing all that Michigan has to of fer to the world of sports and to bring in and promote sporting events in our state. Michigan has something to offer to every age group, skill-set, and level of competition. Organizations throughout Michigan have partnered with and aided in establishing the Pure Michigan Sports initiative. These organizations represent Ann Arbor, Battle Creek, Detroit, Flint, Grand Rapids, Kalamazoo, Lansing, Livingston County, Marquette, Mt. Pleasant, Saginaw/ Bay City/Midland, Traverse City, Holland, and Muskegon. Pure Michigan Sports is always seeking to strengthen current partnerships while, in addition, expanding and developing new partner organizations to advance the sports event market in Michigan. In addition, Pure Michigan Sports has partnered with Travel Michigan, an award-winning Pure Michigan brand that is recognized across the nation. This partnership has attracted numerous new sports events to Michigan. The state has much to offer in terms of first-class event venues, including the Macomb Sports and Expo Center , Perani Arena & Event Center, Holland Aquatic Center, Wings Event Center, Kellog Arena, Rynearsum Stadium, Art Van Sports Complex, DeV os Place Convention Center, The Summit Sports and Ice Complex, Ranney Park, Saginaw Township Soccer Complex, Morey Courts Recreation Center, Cobo Center, Muskegon Winter Sports Complex, and Hope Sports Complex. Together, these venues can accommodate a broad spectrum of sports events and help create a diverse sports industry in Michigan. As an added bonus, participants and spectators to the sporting events can enjoy the natural beauty, positive atmosphere and cultural diversity of our great state. World-famous Great Lakes, outdoor recreation for all seasons, big cities and quaint small towns all add to the Pure Michigan experience. Along with our top-notch venues, vibrant cities and stunning natural beauty, Michigan offers experienced professionals and event planners to help make all your events a success. We invite you to choose Pure Michigan and experience success for your next sporting event!
MI
SPORT_201_Layout 1 10/16/16 2:22 PM Page 201
State TOC_Layout 1 10/17/16 7:20 AM Page 202
MICHIGAN 204 206
Hospitality Captivates Visitors A State for All Seasons
©iStock.com/bgblue
SI
202
Sports Planning Guide
208 210 213 214 217
Grand Rapids Area Great Lakes Bay Region Flint & Genesee County Greater Lansing
218 220 222 224
Ann Arbor Mt. Pleasant Muskegon County Traverse City
Holland
@SportsPlanGuide #SportsPG
SPORT_203_Layout 1 10/16/16 2:29 PM Page 203
SPORT_204-207_Layout 1 10/14/16 3:05 AM Page 204
M I C H I G A N’S Hospitality Captivates Visitors
C H A R M . A P P R O A C H A B I L I T Y. C U LT U R E These are often associated with the concept of Southern hospitality. While the southern portion of the U.S. is known for having this quality in spades, venture a few hundred miles north and you can also find it in the lake-lined lands of Michigan. From the waters near the Canadian border to the northern edge of Ohio and Indiana, you will cross an array of landscapes: deep green forests, pristine beaches, cosmopolitan cities and quaint towns. In between it all are hidden—and not so hidden—treasures that lend to Michigan’s hospitable nature, artistic power and distinctive experiences. 204
Sports Planning Guide
A Great Lakes State It’s no secret that Michigan is surrounded by water. Bordering the Lower Peninsula are Lake Michigan, Lake Huron and a portion of Lake Erie, while the Upper Peninsula is served by Lake Superior and Lake Michigan. These large bodies of water create an opportunity for unlimited aquatic recreation and outdoor adventure. You can enjoy a day of kayaking, canoeing, fishing, swimming or sailing. You can bask in the sun on one of Michigan’s more than 100 public beaches, explore its dozens of lighthouses or dive to the depths of the lakes to see century-old shipwrecks. Located “Up North” in the northwest corner of Michigan’s Lower Penin@SportsPlanGuide #SportsPG
SPORT_204-207_Layout 1 10/14/16 3:15 AM Page 205
A Hops and Grape State Beer is almost synonymous with Colorado, while wine is still heavily associated with California. Michigan is giving both states a run for their libations. In case you didn’t hear, Michigan is home to Beer City, USA, also known as Grand Rapids. It has been named Best Beer Town and Best Beer Scene by USA Today readers. To back up the acclaim is a vast collection of craft breweries, including Founders Brewing Co, one of the top 20 largest craft breweries in the country; Grand Rapids Brewing Co.; HopCat; Brewery; and V ivant. Grand Rapids has over 40 breweries, more per square mile than almost anywhere else on earth. Mt. Pleasant has quickly become a top destination in the state for craft beer, mostly because the region offers a great environment for growing hops and producing delicious brews. Mt. Pleasant is home to four breweries—Cranker’s Brewery, Hunter’s Ale House, Mountain Town Brewing Company, and Mountain Town Station Brewing—and more are on deck. Holland boasts both craft beer and wine. New Holland Brewery has been creating hoppy goodness since 1997 and has expanded its distribution to 31 states. Just down the road from New Holland is Warner Vineyards tasting room, one of many located in western Michigan. Founded in 1938 in Paw Paw, Warner is one of Michigan’s oldest wineries. Flint and Genesee feature a wine and beer trail that will introduce visitors to creative craft beers and hard ciders, as well as oak barrel-aged, high-quality wines. Lansing offers a range of wineries where you can tour and enjoy free tastings. The city is also home to many craft breweries.
An Artistic State
Michigan’s lakes provide ideal settings for laid-back vacations. Pictured here is Vaughn Lake in Alcona County, northeastern Michigan.
sula, Traverse City has gained a reputation for its gorgeous scenery, clear lakes and golden beaches. It’s become an escape for urbanites seeking relief from congested cities. Over in Flint and Genesee County , you will find Michigan’ s largest county park system with 11,000 acres of lakes, wetlands and woods. The system is made up of 21 parks, where visitors can take part in a wonderful outdoor retreat any season of the year. Up in the Great Lakes Bay Region is the Shiawassee National Wildlife Refuge. You can take a boat tour of this 9,800-acre park filled with marsh, grasslands and hardwood forest. The refuge specializes in ecotourism and has been designated as a sanctuary for migratory birds. If you enjoy bird watching, this is the perfect place to spot some waterfowl from various parts of North America. SportsPlanningGuide.com
Michigan has been fostering artistic talent for decades. It is home to painters, musicians, writers, photographers and dancers who are eager to showcase their talents in a place that highly encourages it. If you’re a big art buff, Ann Arbor is the place to visit. The Ann Arbor Art Fair is one of the largest outdoor art fairs in the nation. In July the city is transformed into an open-air gallery. Made up of four different fairs, the art fair is a loved summer tradition where locals and visitors can experience original works of art, street performances and sidewalk sales. Flint is home to the second largest art gallery in Michigan, the Flint Institute of Art (FIA). FIA is renowned for its collection because of the depth of its European and American paintings and sculptures. FIA is also one of the largest museum art schools in the nation, and it is dedicated to making art accessible and approachable to everyone. Due to the many artists, musicians and craftsmen that have settled in Traverse City, there is an unbelievable number of quaint art galleries and boutique shops where you can pick up some locally made trinkets and works of art. A simple stroll down the streets will reveal distinctive treasures that could become mementos of your visit. ArtPrize, in Grand Rapids, is arguably one of the most-attended public art events in the world. Started nearly eight years ago as an experiment, ArtPrize is a completely different kind of art event. For 19 days each fall, downtown Grand Rapids becomes an art display where anyone can view the pieces, discuss them with their peers and focus on the importance of art.
Welcoming Communities What really adds to Michigan’s charm are its small towns and communities. These cities are filled with a simplicity and spirit that evoke a sense of comfort and compassion. Residents welcome guests whole-heartedly , eager to share their favorite museums, attractions, restaurants and more. When you think of Southern hospitality, don’t limit the possibilities to geographically suggestive spots on the map. Charm, warmth and culture can be found throughout Michigan. An infinite collection of experiences that will leave a lasting impression and beckon you back time and again. SPG Sports Planning Guide
205
SPORT_204-207_Layout 1 10/14/16 3:23 AM Page 206
F OR
A STATE A LL S EASONS
YEAR -R OUND S PORTS A CTION I N
M ICHIGAN
T
The waterways of Michigan are custom-made for outdoor activity, but the state also offers outstanding facilities for indoor sports.
here are some regions of the U.S. that claim to be year-round sports destinations, thanks to the fact that they lack a certain season or two (i.e. winter). Temperatures stay warmer throughout the year in these states, and snow is a rarity. Even so, there’s something to be said for playing soccer on a crisp autumn day, running in the greenery on a spring morning or racing through powder in a downhill ski competition. Michigan welcomes sports all year long, using its four distinct seasons to host intense, entertaining and popular athletic events of all kinds. The state features elite facilities and welcoming communities that are eager to cheer on teams as they compete in a range of different tournaments, both indoors and outside. No matter what time of year it is, Michigan has the spirit and the amenities for a successful sports event.
Summer With warm summer months come the usual sporting events: Baseball, soccer, tennis, golf and more. Michigan has had the pleasure to host all kinds of summer sports events, from the aforementioned summer mainstays to running and rowing, beach volleyball and lacrosse. Prestigious sports events are common in cities across Michigan, and some have become home to some great athletic traditions. The US Tennis Association Boys 18 & 16 National Championships is held annually in Kalamazoo, welcoming more than 400 athletes from all over the country. Grand Rapids has held the US Rowing Masters Nationals Championships at Grand River Riverside Park, which has seen upwards of 6,000 attendees. The 206
Sports Planning Guide
2016 ISF Junior Men’s World Softball Championship was played in Midland, just west of Bay City, and featured top junior teams from all over the world. The National Cherry Festival Bayside Beach Volleyball Tournament in Traverse City has become a favorite for players of all skill levels. It’s been part of the festival for over 30 years, and consists of teams of two to four, both men and women, competing on the shores of West Grand Traverse Bay.
Autumn The gold, orange and red leaves of fall set the perfect backdrop for football, field hockey, and track. The weather is still nice enough for outdoor activities, but if it does happen to turn cold and wet, there are plenty of sports that can still be played inside Michigan’s great athletic venues. The 2016 Michigan High School Athletic Association (MHSAA) State Volleyball Semifinals and Finals will be held in Kellogg Arena in downtown Battle Creek this November. This tournament brings together teams from districts all over the state to battle for the title of top school in their respective classes in Michigan. Over in Detroit, the 2016 USA Fencing North American Cup (NAC) will take place in October at the Cobo Center. It is the first NAC after the Rio Olympics. Another notable event hosted by the West Michigan Sports Commission was the 2015 USA Synchro Masters National Championship in Grand Rapids. Since 1990, competitive cyclists have descended on Traverse City for the USA Cycling-sanctioned Iceman Cometh Challenge. The 30-mile, point-to-point, off-road race takes place each November and is the largest single-day mountain bike race in the U.S. @SportsPlanGuide #SportsPG
Ron Johnson
SPORT_204-207_Layout 1 10/14/16 3:19 AM Page 207
L.C. Walker Arena, Muskegon
Hope Sports Complex, Lansing
Winter
Spring
Winter brings in a whole new slew of elements, and snow sport enthusiasts. This is the perfect environment for ice skating, skiing, snowmobiling and snowboarding. Colder temperatures do not deter the excitement, but rather bolster it. The U.S. Ski and Snowboard Association’s annual SuperTour will make a stop in Marquette, Michigan in 2017. This is a series of International Ski Federation-sanctioned cross-country ski races that will take place across America. The race will take place on a newly approved trail, offering athletes some novel and exciting terrain. In early January and late February, Mt. Pleasant becomes home to the No Bull Triple Crown Snowmobile Races, a thrilling event that brings in the toughest competitors and gets the adrenaline pumping. Snowshoe racers compete in January at the Bigfoot Snowshoe Race in Traverse City, the Midwest qualifier for the National Championship Snowshoe race. Not all winter sports events in Michigan take place outside. There are some unseasonable tournaments that must take place indoors, but Michigan’s many facilities are prepared. In late 2015, the 2016 Team Trials for World Indoor Archery Championships were held at the Ingham County Fairgrounds Main Arena in Mason, near Lansing. At this event archers were selected to represent the U.S. in Ankara, Turkey at the World Championships.
The chill of winter begins to thaw as spring arrives, offering great conditions for both indoor and outdoor sports events. The 2016 Women’s Michigan State Bowling Tournament took place in Muskegon this past spring, bringing thousands of bowlers to the region every weekend from February through May. This only added to Muskegon’s bowling accolades, as it also hosted the 2014 Men’s state tournament. Nearly 100 top junior boxers competed in Flint and Genesee County during the 2016 USA Boxing Michigan Junior Olympics in May. In April 2017, Ann Arbor will host the US Figure Skating Nations’ Cup Interclub Theatre On Ice competition at Yost Arena. This is only the second time the U.S. has hosted this international competition. About 30-40 teams from six countries are expected to compete. No matter the season, Michigan delivers exceptional sports events for all age groups and skill levels, on an international, national and local level. The state hosts a range of sports from hockey to triathlons. There really is no limit to the kinds of athletic events the state can host; and thanks to its flexible four seasons, it has the ability to take on events that many other places could not accommodate. Michigan embraces its diverse seasons, making it a true year-round sports destination. SPG
SportsPlanningGuide.com
Sports Planning Guide
207
SPORT_208-209_Layout 1 10/16/16 2:48 PM Page 208
1
GRAND RAPIDS AREA, MI A Stellar Lineup of Top-Notch Venues 1. Art Van Sports Complex Sports: Baseball, softball, cyclo-cross, BMX, archery, soccer A flagship project of the West Michigan Sports Commission, this complex in Rockford, Michigan opened in 2014 and adds to an already impressive list of venues in the area. Built to serve the need for a facility capable of hosting large-scale baseball and softball events, it’s the ideal tournament venue. There are eight baseball and softball fields and, for players with special needs, the only Miracle Field in West Michigan. In addition, you’ll find space for cyclo-cross, BMX and archery.
2. Van Andel Arena Sports: Hockey, basketball, volleyball, boxing A gorgeous, modern facility, Van Andel Arena is home to the Grand Rapids Griffins minor league hockey team. Inside the 18,700square-foot arena you’ll find concessions, banquet rooms, catering and plenty of seats – 14,000 in fact. Major events have included NCAA Hockey D1 Regionals, Detroit Pistons exhibition games, the U.S. Figure Skating Synchro Championships, Transplant Games of America Opening Ceremonies and a host of collegiate events. 208
Sports Planning Guide
Expect the highest quality service when planning a tournament near the shores of Lake Michigan.
3. DeVos Place Convention Center Sports: Volleyball, basketball, boxing, table tennis, team handball, karate, judo, other indoor sports If you’re looking for lots of space, look no further than Grand Rapids’ DeVos Place Convention Center. The main attraction is the 162,000-square-foot exhibit hall, which further divides into three halls. There is also a 40,000-square-foot ballroom that seats 2,560. The central location in Grand Rapids makes it easily accessible for visitors with skywalk access to hotels and underground parking. In addition, 35,000 square feet of extra meeting space can be divided up to meet your group’s needs.
4. Calvin College Sports: Basketball, volleyball, tennis, water polo, swimming and diving Van Noord Arena has 5,000 seats, five locker rooms, an indoor tennis building, six basketball courts and a dance studio. Venema Aquatic Center has a 50-meter pool perfect for swimming, diving and water polo events, with seating for 500 spectators.
@SportsPlanGuide #SportsPG
SPORT_208-209_Layout 1 10/16/16 2:51 PM Page 209
5. Earl Brewer Park
FACILITY SPOTLIGHT
Sports: Cricket, disc golf, soccer If you’re looking for open, natural green spaces, Earl Brewer Park, just south of Grand Rapids in Byron Center, Michigan, is the perfect place, whether it’s for soccer, cricket, disc golf or any number of outdoor sports. The 36-hole disc golf course offers a fun and challenging round, and along with soccer fields and sport courts there are a playground, hiking trails, a covered shelter and restrooms.
6. MSA Fieldhouse Sports: Lacrosse, soccer, football, quad rugby, basketball, volleyball, pickleball With five basketball and volleyball courts, three soccer and lacrosse fields, and two football fields, this facility is a regular choice among local and visiting sports teams, and is in close proximity to downtown Grand Rapids. The Fieldhouse is equipped with locker rooms, meeting spaces and concession stands.
What is There to Do in The Grand Rapids Area? Explore one of the city’s five museums, including the Grand Rapids Children’s Museum and recently renovated Gerald R. Ford Museum, which chronicles the life of the only U.S president from Michigan. Be sure to enjoy some time outside at the Frederik Meijer Gardens & Sculpture Park or John Ball Zoo. Downtown is full of shopping and dining options, and be sure not to miss Downtown Market. For a dose of culture, check the schedule of the Grand Rapids Symphony, which offers concerts and performances by various artists throughout the year. To get out of town, head just 30 miles west and you’ll find yourself on the beautiful shores of Lake Michigan. Boating, swimming, sunbathing, fishing and beach walks await, and there are plenty of lakeshore towns perfect for exploring by car.
4
How Do We Get to Grand Rapids? Grand Rapids sits at the crossroads of Interstate 96 (east-west) and US Route 131 (north-south). Located 2.5 hours from Detroit and 3 hours from Chicago, it makes for a great road trip destination. Visitors to Grand Rapids enjoy flying into Gerald R. Ford International Airport, winner of the “Best Airports by Size and Region – North America" (2-5 million passengers per year) category in ACI’s 2015 Airport Service Quality Awards.
Planner Perspective
6
“The 2014 USRowing Masters National Championships hosted with the West Michigan Sports Commission was one of the most successful events in recent memory. The sports commission was integral in all aspects of the event's success, from the financial, operational and marketing fronts. Since the event, we have received unanimous positive feedback, and people still talk about it being one of the best events most of the athletes have attended. Future venues will have a tough act to follow.” — Alvin Dominique III, Events Manager, USRowing
WEST MICHIGAN SPORTS COMMISSION Jamie Schlagel, National Sales Manager 616-608-1839 • jschlagel@westmisports.com WestMISports.com
SportsPlanningGuide.com
Sports Planning Guide
209
SPORT_210-211_Layout 1 10/16/16 3:30 PM Page 210
GREAT LAKES BAY REGION, MI Great Places to Play
With top-notch sports facilities, unbeatable attractions and Central Michigan’s natural beauty, there’s no better place for your sports tournament.
1. Midland Softball Fields
3. Saginaw Township Soccer Complex
Sports: Softball Located in the “Softball Capital of Michigan,” Midland Softball Fields comprises diamonds located at Emerson Park, Optimist Park and Redcoats Complex. With 17 fields total, it’s a softball tournament organizer’s dream. Fields have fence distances that vary from 175 feet to 300 feet, so you can accommodate all levels of play.
Sports: Soccer, lacrosse The Saginaw Township Soccer Complex has 22 fields in one location. That’s enough space to have hosted the 2012 U.S. Youth Soccer Midwest Regional Championship, which drew 210 teams from 14 states, as well as the annual Great LAX Bay Classic lacrosse tournament, which draws more than 100 teams each year.
2. Greater Midland Tennis Center
4. Dow Event Center
Sports: Tennis The largest tennis center in the Midwest, it boasts 16 indoor courts and 16 outdoor courts over 13 wooded acres. It’s no stranger to big events, having hosted camps, tournaments and events for all ages, including the prestigious Dow Corning Tennis Classic, which draws the world’s up-and-coming professional women players. With a mezzanine that features a big-screen TV and a fully decked-out pro shop, participants and spectators will have plenty to do between matches.
Sports: Hockey The Dow Event Center hosts Saginaw’s OHL hockey team, the Saginaw Spirit. The arena seats 5,900 people for games and features a four-sided video scoreboard that will lend your tournament or event a decidedly professional feel. The center is home to more than the hockey arena, though. In fact, it’s an entire complex that consists of several venues, including comedy and theater spaces, banquet and conference rooms, and an event park that holds outdoor concerts.
210
Sports Planning Guide
@SportsPlanGuide #SportsPG
SPORT_210-211_Layout 1 10/16/16 3:39 PM Page 211
FACILITY SPOTLIGHT
5. Birch Run Expo Center Sports: Cheerleading, wrestling, boxing, dog shows If your event needs room to sprawl out unimpeded, then Birch Run Expo Center is your ideal spot. The center offers more than 100,000 square feet of column-free space for indoor events and more than 30 acres of property for outdoor activities. It has hosted cheerleading competitions with up to 3,000 participants and 7,000 spectators as well as wrestling events that attracted 2,500 people.
6. Fishing on the Saginaw Bay and River Sports: Fishing, ice fishing The area plays host to numerous fishing events throughout the year, including walleye tournaments, ice fishing schools and even a bow fishing championship. Anglers (and fishing event organizers) can choose between the 22.4-mile-long Saginaw River or 1,143square-mile Saginaw Bay. The waters contain such fish as lake trout, whitefish, perch, steelhead and northern pike, and the local competitive fishing infrastructure is strong enough to host any tournament.
2
Plenty to Do in the Great Lakes Bay Region You’re just a short drive away from such varied activities as free disc golf at Tittabawassee Township Park, live music at Hamilton Street Pub and zip line trails at Adventure Park in Frankenmuth. If you’re looking for family fun, the region boasts the Mid-Michigan Children’s Museum, The Children’s Zoo at Celebration Square, and dozens of farms and orchards that let you pick your own fruit.
4
Located in the Heart of Michigan The Great Lakes Bay Region is virtually bisected by one of the nation’s busiest highways: Interstate 75. US 23 and US 127 are also arterial roads that flow into the region, providing easy access to the rest of the country. MBS International Airport is located in the center of the Great Lakes Bay Region, between Midland, Bay City and Saginaw. Delta and United airlines both fly out of MBS, with top destinations including Detroit, Chicago, Minneapolis and Atlanta. If you’re looking to fly into a bigger hub, Bishop International Airport in Flint is less than 50 miles away from the heart of the Great Lakes Bay Region.
Planner Perspective “Midland, Michigan is a great city and a wonderful host for National and International Softball Events. The playing facilities in Midland are top-notch, and the fan base is very knowledgeable and has supported softball events for decades. Truly, Midland, Michigan provides outstanding accommodations, hospitality and the support necessary to conduct world class events.” — Ron Radlgonda, Executive Director, World Baseball Softball Confederation-Softball Division
3 6
VISIT GREAT LAKES BAY
Wendy Scott, Sports Manager 989-752-7164 • wendy@gogreat.com GoGreat.com
SportsPlanningGuide.com
Sports Planning Guide
211
SPORT_212_Layout 1 10/16/16 3:47 PM Page 212
greatlakesbay MICHIGAN’S GREAT LAKES BAY REGION
800.444.9979 Testimonial by Ron Radigonda Executive Director World Baseball Softball Confederation - Softball Division /KFNCPF /KEJKICP KU C ITGCV EKV[ CPF C YQPFGTHWN JQUV HQT 0CVKQPCN CPF +PVGTPCVKQPCN 5QHVDCNN 'XGPVU (TQO VJG #5# 75# /GPŨU /CLQT 0CVKQPCN (CUV 2KVEJ %JCORKQPUJKRU VQ VJG UKVG QH VJG VGCO UGNGEVKQP HQT VJG 75# 9QOGPŨU 1N[ORKE 6GCO CPF CU JQUV HQT OWNVKRNG 9QTNF 5QHVDCNN %JCORKQPUJKRU /KFNCPF JCU RTQXGP VQ DG CP GZEGRVKQPCN JQUV 6JG RNC[KPI HCEKNKVKGU KP /+FNCPF CTG VQR PQVEJ CPF VJG HCP DCUG KU XGT[ MPQYNGFIGCDNG VJCV JCU UWRRQTVGF UQHVDCNN GXGPVU HQT FGECFGU 6TWN[ /KFNCPF /KEJKICP RTQXKFGU QWVUVCPFKPI CEEQOOQFCVKQPU JQURKVCNKV[ CPF VJG UWRRQTV PGEGUUCT[ VQ EQPFWEV YQTNF ENCUU GXGPVU
Ű Affordability – 5,500 hotel rooms Limited service to full service
Ű Many family fun attractions Ű Easy to get to – I-75, airports
Testimonial by Thomas Faro Executive Director Michigan State Youth Soccer Association, Inc 6JG 565# %QORNGZ KU QPG QH VJG DGUV EQORNGZGU KP VJG OKFYGUV 6JG Ć’GNFU CTG Ć’TUV ENCUU CPF VJG EQORNGZ KU GZEGRVKQPCNN[ OCKPVCKPGF 565# CPF VJG EQOOWPKV[ JCXG EQPUKUVGPVN[ DGGP UVTQPI UWRRQTVGTU QH GXGPVU UWEJ CU QWT 5VCVG %WR ,WPKQT %WR &KTGEVQTŨU #ECFGO[ /CVEJGU 1N[ORKE &GXGNQROGPV %CORU GVE +P 565# JQUVGF VJG 75 ;QWVJ 5QEEGT 4GIKQPCN %JCORKQPUJKRU CPF TGEGKXGF TCXG TGXKGYUĐ?
SPORT_213_Layout 1 10/16/16 4:53 PM Page 213
1
FLINT, MI
Turning out talent and continuing to foster an athletic lifestyle among all generations, Flint and Genesee County play host to multiple sporting events big and small.
An Impressive Collection of Venues 1. Dort Federal Credit Union Event Center Sports: Hockey, baseball, basketball, lacrosse, soccer, softball This storied venue has been a Flint and Genesee staple for nearly 50 years. In just the last few years, nearly $5 million has been invested into upgrading the facility. The event center is home to the OHL's Flint Firebirds, featuring two arenas (the main arena can accommodate 6,000 spectators), over 50,000 square feet of combined exhibit space, a VIP room, private meeting space, concessions and ample parking on site.
2. Atwood Stadium Sports: Football, lacrosse Local hero and Heisman Trophy winner Mark Ingram played to several sold out crowds in this stadium, which is located on the campus of Kettering University. This historic stadium seats 11,000 and boasts a new state-of-the-art field that is striped for both football and lacrosse. New lighting ensures that events continue well into the evening at this conveniently located stadium just outside downtown Flint.
3. Genesee Fieldhouse Sports: Baseball, soccer, softball Genesee Fieldhouse, located in Grand Blanc, provides easy access for teams and individuals from the region. Standing at 65 feet high and with 70,000 square feet, the facility can provide a unique experience for any event. The facility is insulated and heated and is competitively priced for rental opportunities throughout the year. We offer tournament directors a variety of field options to accommodate various event needs. Genesee Fieldhouse can be formatted to house three regulation 7 v 7 soccer fields, two 9 v 9 fields, one regulation 11 v 11 field, two baseball fields (8U – 12U), two fields of softball or one 60 x 90 baseball field. The field dimensions are 71 x 104 yards. Genesee Fieldhouse specializes in youth and adult soccer leagues/ tournaments, youth baseball and softball leagues/tournaments and flag football. It is also the area’s only indoor golf driving range. SportsPlanningGuide.com
Much to See and Do in Flint and Genesee County Genesee County Park is home to Crossroads Village and Huckleberry Railroad. With over 11,000 acres, Genesee County Parks and Recreation is the largest county park system in the state. The historical working village has a steam engine passenger train that travels alongside Mott Lake, and visitors can travel back in time on the Genesee Belle, an old-fashioned paddleboat. Among the park’s sprawling acres you’ll also find beaches, an equestrian center, a nature preserve, hiking trails and campgrounds. Your team will be amazed by the treehouse that was built by Treehouse Masters at the For-Mar Nature Preserve & Arboretum. The Flint Cultural Center includes the Sloan Museum, Longway Planetarium, Flint Institute of Arts, Flint Institute of Music, Flint School of Performing Arts, Flint Youth Theater and The Whiting performing arts venue. Fun and education wrapped into one, the center is a great place to head to in any weather.
Getting to Flint Flint lies about 70 miles northwest of Detroit. I-475 runs northsouth through Flint, with I-69 running east-west. Cities such as Lansing, Toledo and Columbus are within a reasonable driving distance. Also consider train and bus options connecting Flint and Detroit. Flint’s airport is serviced by Delta, United, Southwest, American Eagle and budget-friendly Allegiant Air.
Moving Flint Forward: Why your Sporting Event Should be in Flint
(additional info at sportsplanningguide.com/flint-welcomes-athletes-open-arms)
FLINT & GENESEE CVB
Mona Murphy, CSEE, Sports Sales Manager 810-600-1453 • mmurphy@flintandgenesee.org FlintAndGenesee.org
Sports Planning Guide
213
SPORT_214-215_Layout 1 10/16/16 4:45 PM Page 214
1
GREATER LANSING, MI Premium Venues for Every Sport Imaginable
The capital of Michigan offers a variety of enticing venue options for sports, ranging from baseball and basketball to wrestling and skating.
3. Lansing Center
Sports: Soccer, lacrosse, archery, ultimate Frisbee, Quidditch Hope Sports Complex boasts 47 acres of flexible field space that can be arranged in any layout including lights and a championship artificial stadium turf field for soccer and lacrosse. What truly separates this facility is the great food offered on-site at Cleats Bar & Grille. With a professional and dedicated staff, you can’t go wrong booking an event at Hope Sports Complex.
Sports: Basketball, wrestling, cheer, dance, archery, volleyball, roller derby, gymnastics Situated in the heart of Lansing, this venue has been a favorite for event planners for over 25 years. With over 270,000 square feet of total space, Lansing Center boasts impressive versatility. A sky bridge from the convention center connects to a parking garage and hotel accommodations, while the city’s nightlife is just a short walk away. Its location near the Michigan State campus is a major advantage for Lansing Center.
2. Summit Sports and Ice Complex
4. Breslin Center
Sports: Hockey, curling, ice skating, roller derby, fencing, lacrosse, volleyball, gymnastics, soccer The Summit is a 180,000-square-foot facility offering many programs, activities and events for all ages. A large on-site field house is ideal for soccer, flag football, volleyball, gymnastics, roller derby or lacrosse. The Summit offers food, catering services and an onsite bar and is convenient to downtown Lansing as well as all major expressways.
Sports: Basketball, volleyball, wrestling Breslin Center is the big events complex in Lansing, as it plays home to the Michigan State University men’s and women’s basketball teams and hosts a variety of musical concerts, conferences and the Michigan High School Athletic Association’s Boys & Girls Basketball State Semifinals and Finals. The venue has been open since 1989 and contains 16,280 seats. The facility is currently undergoing a $50 million renovation.
1. Hope Sports Complex
214
Sports Planning Guide
@SportsPlanGuide #SportsPG
SPORT_214-215_Layout 1 10/16/16 4:49 PM Page 215
5. East Lansing Soccer Complex
FACILITY SPOTLIGHT
Sports: Soccer and ultimate Frisbee With two stadium fields, six recreation fields, ample concessions and adequate parking, East Lansing Soccer Complex is a must see. A high-tech scoreboard and audio system make the prospects of hosting a tourney here even more enticing while press boxes and covered benches put this facility at the top of the list of Lansing athletic venues.
6. East Lansing Softball Complex Sports: Softball Conveniently located on Abbot Road just off the Grand River, this facility boasts four playing fields and can hold up to 200 spectators at each field. All dugouts are fenced and full concessions operate regularly. East Lansing Softball Complex benefits from its setting, too, as it is near a plethora of restaurants and shops in the downtown area.
2
What Can We Do When the Buzzer Sounds? When the game ends, players, coaches and fans need something to do. Luckily, Lansing is a one-of-a-kind setting your team will remember forever. Kids can tour the State Capitol building, visit Impression 5 Science Center or learn about the state’s rich history at the Michigan Historical Museum. Adults will love a plethora of art galleries and theaters, especially those on the campus of Michigan State University. Speaking of MSU, there’s nothing more thrilling than catching a basketball game at the Breslin Center or a football game at Spartan Stadium. Other outdoor activities include a trek to the beautiful Shigematsu Memorial Garden, while a peaceful stroll along the trails of the W.J. Beal Botanical Gardens can leave you feeling refreshed and rejuvenated. Boasting premier nightlife and a number of enticing daytime options, Greater Lansing is the place to be.
3
How Do I Get There? A number of major highways lead into East Lansing, including I-69, I-96, US 127 and M-43, M-99 and M-143. Lansing is 90 minutes from 90% of the state’s population situated in the heart of the Midwest. Capital Region International Airport is just three miles northwest of downtown Lansing. Visitors can also fly into Detroit Metropolitan Airport (90 minutes away), Flint’s Bishop International Airport (35 minutes) or Ford International Airport in Grand Rapids (50 minutes).
Planner Perspective
4
“The first thing that made us consider Greater Lansing for our event was the persistent recruitment of the Greater Lansing Sports Authority. When we took a closer look at it, it was the follow up and the continuation of service that they provided. It was their problem solving and creative thinking that really enabled this event. The strength of an event goes back to the people you are involved with and the people in Lansing have been dynamite.” —David Dean, President, NUWAY Wrestling
GREATER LANSING SPORTS AUTHORITY Tom Kinder, Sports Development Manager 517-377-1428 • tkinder@lansing.org LansingSports.org
SportsPlanningGuide.com
6 Sports Planning Guide
215
SPORT_216_Layout 1 10/16/16 5:07 PM Page 216
SPORT_217_Layout 1 10/16/16 6:04 PM Page 217
1
HOLLAND, MI
When searching for a location for your next tournament, consider Holland, Michigan’s variety of championship venues.
What Types of Facilities Does Holland Have to Offer? 1. Holland Aquatic Center Sports: Swimming and diving The 86,745-square-foot venue opened as the center it is today in 1999 and has played host to a number of events, including the NCAA Division III Men’s and Women’s Championships in its 50-meter competition pool. The center also boasts two 1-meter and two 3-meter diving boards as well as a 25-yard, six-lane warm-up pool and diving well. Tournament planners will love the accurate Colorado time system and scoreboard. The center offers concessions and spectator capacity for 600+ people.
2. Quincy Little League/Soccer Complex Sports: Baseball, softball, soccer This 133-acre park provides four Little League-certified fields along with a fifth full-sized ball diamond. Paired with two full-sized soccer fields and several small and medium fields, the Quincy Complex is a premier outdoor sports venue. On the ball fields, two refurbished softball fields with bleacher seating provide spectacular views of the finely tailored diamonds along with concession and restrooms available on site. Across from a huge parking lot with enough spaces for any sized event are the smaller soccer fields, equipped with bleacher seating.
3. The Edge Ice Arena Sports: Ice hockey Located on the north side of Holland, The Edge Ice Arena is the local leader in ice hockey venues. A NHL regulation rink and a larger Olympic ice sheet provide the perfect setting for your next hockey tournament. The arena boasts 12 team locker rooms along with a figure skating room and an officials locker room. A full-service pro shop is on site for quick repairs and skate sharpening. Guests have their choice of two concession stands, and tournament organizers can take advantage of the three meeting rooms. There is seating for 1,800 guests in the bigger rink and 250 at the other. Parking is available for 350 vehicles. SportsPlanningGuide.com
3
What’s There To Do in Holland? Explore, shop and dine in Holland’s historic downtown, and stay for the arts and culture the area provides, including the Holland Museum where visitors can learn about the town’s rich Dutch history and the birth of Tulip Time, an annual festival that celebrates those roots. At Veldheer Tulip Gardens you can experience Dutch culture and even take home a pair of authentic wooden shoes. For more Dutch fun, check out Windmill Island, where visitors can explore a 250-year-old windmill called De Zwaan. On the banks of Lake Michigan, the five Holland-area beaches provide water fun, sunbathing and romantic sunsets.
Getting to Holland Holland is just 40 minutes from Gerald Ford International Airport in Grand Rapids, which is served by 120 daily nonstop flights on six passenger airlines. It provides nonstop flights to New York, Dallas/Fort Worth, several Florida airports and Atlanta. Holland is off of I-196, which is accessible via I-96 from Detroit and I-94 out of Chicago.
Planner Perspective “Jack (HCAC Executive Director) and the HCAC staff provide a first-rate facility and event support for our collegiate conference championships. They are responsive to our needs and requests and also excited to have us competing in their facility.” — Melinda Larson, Co-Athletic Director, Hope College
HOLLAND AREA VISITORS BUREAU Wendy Link, Sales Director 877-493-4949 • wendy@holland.org Holland.org
Sports Planning Guide
217
SPORT_218-219_Layout 1 10/16/16 6:14 PM Page 218
6
1
2
ANN ARBOR, MI
Three college campuses and state-of-the-art sports facilities present golden opportunities for tournament planners.
A Wide Range of Outstanding Facilities 1. University of Michigan Sports: Hockey, baseball, softball, football, lacrosse, basketball, gymnastics, volleyball, wrestling, field hockey, swimming and diving, rowing, golf, tennis, track & field The Big House hosts football and soccer on its FieldTurf surface and seats 107,601 of your closest friends. Yost Arena, one of the most famous places to play hockey, was built in 1923 and underwent major renovations in 2012. With a capacity of 5,800, it features mostly bleacher seating with some premium seating mixed in. The newest adventure on the Michigan campus is the Athletics South Competition and Performance Project, which is now underway and will house indoor and outdoor lacrosse and track and field competitions, plus an indoor women’s rowing tank.
well. Oestrike Stadium, the college’s baseball field, is an excellent venue for baseball tournaments because of its Pro Grass infield and completely covered bleacher seating, which holds approximately 2,000 people.
3. Ann Arbor Ice Cube Sports: Hockey, ice skating This state-of-the-art indoor ice facility, open year-round, features three skating pads, bleacher seating, a skating pro shop, physical therapy space, a public fitness center, café and deli, arcade games and vending machines. In addition to hosting U.S. Figure Skating events, the Ice Cube is home to the University of Michigan speed skating team and several area high school and amateur adult hockey teams.
2. Eastern Michigan University
4. Arctic Coliseum
Sports: Baseball, basketball, cross country, football, golf, swimming and diving, track and field, wrestling, gymnastics, rowing, soccer, softball, tennis, volleyball The Convocation Center, the crown jewel of EMU sporting facilities, hosted the WNBA Finals in 2008. Seating 8,800, this 204,316-square-foot gymnasium is home to the Eagles basketball and volleyball teams and can host wrestling and gymnastics as
Sports: Hockey, skating This facility, with two rinks, seems like it was designed with sports tournaments in mind. The Arctic Breakaway Bar and Grill is situated above the rinks and has windows that overlook them both. Also inside of this 85,000-square-foot complex are two banquet rooms, the Arctic Fitness Center, a concessions stand and pro shop.
218
Sports Planning Guide
@SportsPlanGuide #SportsPG
SPORT_218-219_Layout 1 10/16/16 6:06 PM Page 219
5. Concordia University Sports: Baseball, basketball, golf, football, soccer, tennis, track and field, bowling, lacrosse, cross country, softball, cheerleading The multi-purpose synthetic turf field can host an array of football, soccer and lacrosse events and features bleacher seating. Concordia University is a well-known sports camp destination so you can rest assured knowing their staff and students are used to handling large groups of young kids. Intramural and recreational facilities feature several soccer fields with recreation space for activities and other sports.
6. Washentaw County Parks Sports: Hiking, running, fishing, golf, leisure activities The Washentaw County Parks system is made up of 3,438 acres of hiking and walking trails, lakes and rivers to relax by and nature preserves to appreciate. But it’s not just water and earth – there are sporting destinations, too. Pierce Lake Golf Course, a disc golf course, and outdoor basketball courts and badminton areas are all found within the park system.
Just a Short Drive or Flight Away Detroit Metro Airport is a 90-minute flight away from 60 percent of the U.S. population, so odds are that you’re close. Once you’ve landed, you are only a 20-minute drive from Ann Arbor. Ann Arbor is within a day’s drive away from cities like Washington, D.C., Indianapolis, Madison, Louisville, Chicago and Philadelphia.
Planner Perspective “I have been organizing running and multi-sport events for over 20 years and have found Ann Arbor to be an outstanding city for hosting events. Aside from the variety of venues, including urban trails, parks and dirt roads, the Ann Arbor Sports Commission has been incredibly supportive and helpful by making sure our participants have all of their needs met. They help secure hotel blocks, supply wonderful maps, guidebooks and other resources of what to do around town. They are a tremendous asset and an integral part of my event planning.” — Eva Solomon, CEO, Epic Races
Plenty To Do in Free Time Rolling Hills Water Park in nearby Ypsilanti is a great family attraction with water slides, lazy river and wave pools. The Hands-On Museum will keep everyone engaged with light and sound exhibits and interactive science shows. Perfect for those long stretches of downtime are the walking and hiking trails, golf course, and plenty of picnic and recreation space in the Washentaw County Parks in Ann Arbor.
ANN ARBOR AREA CVB
Meaghan Hughes, CSEE, CTA • Sales and Event Manager 734-794-0654 • mhughes@annarbor.org VisitAnnArbor.org
SPORT_220-221_Layout 1 10/16/16 6:31 PM Page 220
2
6
1
MT. PLEASANT, MI
Vibrant Mt. Pleasant, the sports hub of Central Michigan, is a planner’s dream.
Tournament-Ready University Facilities and Local Parks 1. Central Michigan University Student Activity Center and Outdoor Sports Complex Sports: Basketball, billiards, bowling, disc golf, racquetball, softball, swimming, field hockey, soccer, baseball, track The outdoor sports complex includes four softball diamonds and seven multi-purpose fields, a soccer complex and an 18-hole disc golf course that is open for public use or tournaments. CMU’s Student Activity Center has a pool, two saunas and a spa, along with 12 lanes of bowling, six basketball/sport courts, six full glass racquetball/wallyball courts, six billiards tables, table tennis space and a three-lane indoor track.
2. John G. Kulhavi Events Center Sports: Basketball, gymnastics, volleyball, wrestling The John G. Kulhavi Events Center houses McGuirk Arena, a full-size court with seating for 5,300, and the 10,000-square-foot Parfitt Gymnasium. It serves as the primary venue for all major university activities and is home to the basketball, volleyball, gymnastics and wrestling teams, with top-notch amenities for both athletes and spectators.
3. Isabella County Parks and Recreation Sports: Swimming, outdoor activities, volleyball, disc golf With parks including Deerfield Nature Park, Coldwater Lake 220
Sports Planning Guide
Family Park, Meridian Park and Gilmore Park, there are plenty of trails and greenspaces to explore and host events. Deerfield Park houses two premier disc golf courses and hosts several tournaments annually. Finally, Herrick Recreation Area is the perfect place for all athletes, with fishing, swimming, sand volleyball, trails, boating and plenty of space to be active.
4. Morey Courts Sports: Basketball, racquetball, tennis, track, volleyball New to the region, Morey Courts is a top choice for hosting events, with its eight full-size basketball/volleyball courts, two tennis courts, three racquetball courts and a 1/5th-mile track. Athletes will appreciate the fitness center and exercise rooms, along with the full-service deli between games.
5. Mt. Pleasant High School Sports: Baseball, basketball, football, soccer, softball, tennis, track, volleyball, wrestling Located not far from the CMU campus, this school adds to the list of local facilities with a gymnasium that houses two basketball/ volleyball courts, two softball and two baseball diamonds, two soccer fields, a high school football stadium, eight tennis courts, wrestling mats and an eight-lane track. @SportsPlanGuide #SportsPG
SPORT_220-221_Layout 1 10/16/16 6:30 PM Page 221
6. Mt. Pleasant Parks & Recreation
Getting to Mt. Pleasant is a Breeze
Sports: Basketball, football, soccer, softball, tee-ball, tennis, volleyball Island Park has three softball fields, two basketball courts, four tennis courts and four sand volleyball courts. At Sunnyside Park you’ll find a tee-ball complex, one basketball court and an array of soccer fields of various sizes, which also host the Mt. Pleasant Soccer Club. Horizon Park has a softball diamond, basketball court, three soccer fields, a football field and a tennis court. At Pickens Field you’ll find two Little League diamonds and two softball fields.
U.S. Route 127 makes its way up the center of the state and runs through Mt. Pleasant, and is a great option for those coming from Lansing or cities farther south such as Cincinnati. Interstate 75 is a convenient route for those coming from Detroit. Detroit Metro Airport is one of the busiest in the country, meaning you can easily reach your destination from anywhere in the country. From the airport make your way to Mt. Pleasant by rental car or coach – a 2.5-hour trip. The Capital City Airport in Lansing is a nearby option.
What Can We Do Before and After the Game?
Planner Perspective
In downtown Mt. Pleasant you’ll find over 135 businesses, including specialty shops, art galleries, an eclectic array of dining establishments, bars and bistros, and the historic Broadway Theatre. Just a stone’s throw from the center of town are Island Park and Nelson Park, both beautiful greenspaces to lounge around or enjoy some outdoor activities. Mt. Pleasant is home to Central Michigan University, the town’s pride. Take a walk on this beautiful campus and see everything it has to offer. CMU hosts over 500 events annually and is home to one of the nation’s largest intramural sports programs, which includes flag football, volleyball, wrestling, swimming, disc golf, soccer, quidditch and rugby.
SportsPlanningGuide.com
“As tournament director of the Michigan Amateur Softball Association (MASA) Girls Fast Pitch State Tournament that annually hosts up to 130 teams in the Mt. Pleasant community, it has been a pleasure and honor to work with a group of such dedicated professionals. The Mt. Pleasant CVB is a key partner in the operation of the tournament and has made scheduling of facilities and lodging seamless and hands off.” — Steve Hofer, Tournament Director, Michigan Amateur Softball Association
MT. PLEASANT AREA CVB
Jake Schmittler, Marketing Coordinator 800-772-4433 • jake@mountpleasantwow.com MountPleasantWow.com/Sports
Sports Planning Guide
221
SPORT_222-223_Layout 1 10/16/16 6:51 PM Page 222
4
2
6
MUSKEGON COUNTY, MI Muskegon Sports an Impressive List of Facilities
The area has become a staple of sports and recreation in West Michigan, where visitors have the chance to enjoy a variety of activities any time of the year.
1. L.C. Walker Arena
3. Lakeshore Sports Center
Sports: Hockey, basketball, football, wrestling Constructed in 1960, this multi-use facility is home to the Muskegon Lumberjacks of the United States Hockey League and West Michigan Ironmen of American Indoor Football. Though Walker Arena has proven its worth as a site for a plethora of sporting events, it also hosts concerts, trade shows and conventions. With room for 5,100 spectators and 17,000 square feet of floor space, the complex has proven valuable as a hot spot for many of Muskegon’s finest events.
Sports: Hockey, ice skating, indoor soccer A prime location for hockey tournaments, soccer matches and skating lessons, Lakeshore Sports Center has been one of Michigan’s premier indoor athletic facilities since its inception in 1998. The complex boasts two ice sheets and an indoor soccer field, both open year-round. While most people enjoy open skating, Lakeshore also hosts ice hockey leagues, camps and clinics for players with a variety of skillsets.
2. Owasippe Scout Reservation
Sports: Luge, ice skating, cross-country skiing, snowshoeing, sledding Jot down a list of all the winter recreational activities you can imagine—it’s likely that a majority of them are featured at Muskegon Winter Sports Complex. Located on the shores of Lake Michigan, this venue is one of the finest of its kind in Western Michigan. It boasts one of only three luge tracks in the United States while also offering three ice skating rinks and 7.5 kilometers of lighted trails for cross-country skiing.
Sports: Biking, hiking, canoeing, shooting Owasippe Scout Reservation boasts a variety of fun, enriching activities on 4,800 acres of wilderness. Some of these activities include biking along 23 miles of Michigan’s top-rated trails and canoeing down the beautiful White River. Since 1912, Owasippe has been highlighting the wonderful prospects for outdoor adventure in Muskegon County. 222
Sports Planning Guide
4. Muskegon Winter Sports Complex
@SportsPlanGuide #SportsPG
SPORT_222-223_Layout 1 10/16/16 6:47 PM Page 223
5. Marsh Field Sports: Baseball People have been visiting the historic and well-kept Marsh Field since 1916. A staple of baseball in the city of Muskegon, the ballpark has hosted countless games played by the Muskegon Clippers, the Detroit Tigers and a number of high school, collegiate and adult league contests. As Marsh Field celebrates its centennial in 2016, it is excited to welcome visitors and continue a tradition of baseball and fun times as one of Michigan’s oldest sports stadiums.
6. Pere Marquette Beach Sports: Volleyball, soccer Pere Marquette Beach sits on the shores of Lake Michigan and consists of 27.5 acres and 40 beach volleyball courts. Visitors can play games of sand volleyball and sand soccer. However, the list of advantages to visiting the beach doesn’t end with its size. The site offers a restaurant, playground and access to lighthouses, while a special dog beach is only one block away. There is no entrance fee, making Pere Marquette Beach a prime location for a relaxing day on the water.
How Do I Get There? Muskegon enjoys a great location—along the shores of Lake Michigan, 180 miles northeast of Chicago and 190 miles west of Detroit. By car, take I-96 or US 31—both lead straight into the city and make transportation as easy as ever. The Muskegon County Airport (MKG) in nearby Norton Shores is a full-service commercial airport with daily United Express service from Chicago O'Hare International.
Planner Perspective “I’ve planned and organized events for 37 years and have always had success working with Muskegon hotels, supply vendors, service providers, and the Muskegon County CVB staff. Currently, I am the race director for the Mercy Health Seaway Run, which celebrated its 35th anniversary in 2016, and the Lake Michigan Half Marathon, now in its 4th year. The Half Marathon has become a destination event, with over 80% of the runners from outside of West Michigan. The folks found accommodations, had a great experience, and ran what is now officially “the most scenic road course for runners in Michigan.” — Joe Doyle, Race Director, Seaway Run
Things To Do in Muskegon In addition to these facilities, Muskegon boasts a natural appeal that makes both tourists and residents want to hike the trails of our three state parks or kayak on Muskegon Lake. Who could resist a peaceful fishing trip down the White River or a game of sand volleyball on Pere Marquette Beach?
MUSKEGON COUNTY CVB
Caitlin Ward, Sports & Niche Markets Sales Executive 231-332-3851 • caitlin@visitmuskegon.org VisitMuskegon.org
SPORT_224-225_Layout 1 10/16/16 7:31 PM Page 224
6
3
4
TRAVERSE CITY, MI Exceptional Venues for Competition 1. Keystone Soccer Complex Sports: Soccer, lacrosse This venue hosts a multitude of youth soccer and lacrosse tournaments every year. With ample parking and 23 well-maintained fields on 74 acres, it’s not hard to believe that many of the most competitive events take place at Keystone Soccer Complex during the spring, summer and fall months.
2. Grand Traverse County Civic Center Sports: Swimming, hockey, softball, baseball, rugby Grand Traverse County Civic Center is a 44-acre park featuring seven baseball/softball fields, a skate park, a one-mile walking track, a multipurpose field, basketball courts, an arena, an amphitheater and the indoor Easling Pool. With some of Traverse City’s primary recreational facilities within its bounds, the Civic Center thrives on its athletic flexibility and entertainment potential. 224
Sports Planning Guide
This northern Michigan city combines top sports complexes with some of the most pristine settings for outdoor activities the Midwest has to offer.
3. Vasa Pathway Sports: Cycling, cross country skiing, running The Vasa Pathway is a well-maintained and groomed trail that features a series of loops (3K, 5K, 10K, 25K) that offer users a number of challenges, ranging from easy to difficult. Cross-country skiers, runners, hikers, mountain bikers, walkers and naturalists enjoy the trail. It is the home of the North American Vasa Festival of Races, a two-day series of Nordic ski events, and the annual Iceman Cometh Challenge (the largest one-day mountain bike race in the U.S.) uses a portion of the trail.
4. West Grand Traverse Bay Sports: Sailing, swimming, stand-up paddleboard, fishing, power boat races West Grand Traverse Bay is 32 miles long, 10 miles wide and up to 620 feet deep in certain spots. Traverse City sits at the south end of the bay, while a host of other communities populate the surrounding area. The waterfront provides many opportunities for outdoor activity, including fishing and sailing. It was the perfect location for the Melges 17 National Sailing Championship. @SportsPlanGuide #SportsPG
SPORT_224-225_Layout 1 10/16/16 7:32 PM Page 225
5. Centre Ice Arena Sports: Hockey, figure skating, curling Home to the Traverse City North Stars hockey program, Traverse City Figure Skating Club, Traverse City Curling Club, Detroit Red Wings Training Camp and the NHL Prospect Tournament. Traverse City’s finest frozen sports venue boasts two ice rinks, one with 1,100 seats and the other with 710 seats.
6. West End Beach Volleyball Courts Sports: Volleyball, beach rugby The six volleyball courts at West End Beach famously hosted the 2005 World Cup beach volleyball tournament. Though a beach volleyball haven located on West Grand Traverse Bay in downtown Traverse City, the area is popular with anyone who enjoys a day in the sun at one of Michigan’s most serene coastal getaways.
Friendly Lake Michigan Activities Summer is beach season, and warm temperatures and sunshine make pristine Lake Michigan beaches more tantalizing than ever before. Sometimes called “the Caribbean of the North,” Traverse City was named one of National Geographic’s top 10 summer trips. There are also over 150 inland lakes and hundreds of miles of Lake Michigan shoreline for outdoor activities. Tourists enjoy fishing, while 20 golf courses in the area never go unnoticed. Head over to the City Opera House to catch the Traverse Symphony Orchestra or visit the ever-changing art exhibits at the Dennos Museum Center. Hungry? There are many little eateries, and Traverse City is the largest producer of tart cherries in the
world. With hundreds of restaurants and shops, this Michigan town provides all the entertainment necessary between games.
Convenient Lakeside Location M-22 follows the Lake Michigan shoreline from the north into Traverse City, providing a scenic drive. US-31 runs thru the area, connecting many cities along the shores of Lake Michigan. In addition, M-72 passes east-west through Traverse City. Cherry Capital Airport is a full-service commercial airport offering major airline service to over 300 domestic and international destinations.
Planner Perspective “The Traverse City Figure Skating Club hosted the U.S. Figure Skating’s Tri-States Syncro Competition and the 2015 Eastern Great Lakes Regional Figure Skating Championships. Up to 2,250 skaters and guests enjoyed several days of incredible competition. Traverse City is easy to get to, offers a great range of hotels and dining options, and has helpful people. Traverse City Tourism and Sarah Barnard were so helpful, from assisting us with completing bids to on-site destination information.” – Laurent Masse, Co-chair, 2015 Eastern Great Lakes Regional LOC and Club Director, Traverse City Figure Skating
TRAVERSE CITY TOURISM
Sarah Barnard, Sports/Group Account Executive 231-995-3910 • sarah@traversecity.com TraverseCity.com
Pardon us if we take some liberty with the definition of ‘sports arena.’
Amateur
|
Yo u t h
|
Competitive
|
Individual
|
Te a m
Contact: Sarah Barnard, Sports Account Executive
231-995-3910 | sarah@traversecity.com TraverseCity.com
SPORTS
SPORT_226_Layout 1 10/16/16 7:35 PM Page 226
[
[ THE ALL NEW
SportsPlanningGuide.com
RESOURCES FOR EVENT PLANNERS COMING DECEMBER 2016
SPORT_227_Layout 1 10/16/16 7:45 PM Page 227
SPORT_228-229_Layout 1 10/17/16 12:34 PM Page 228
4
Bass Pro Shop’s Legends of Golf at Big Cedar Lodge
BRANSON, MO
From dance competitions to extreme water sports, Branson welcomes all kinds of athletic events.
Venues Run the Gamut from Versatile Theaters to Sprawling Lakes 1. Branson RecPlex Sports: Indoor sports, outdoor sports This expansive, state-of-the-art sports complex offers 44,000 square feet for recreation, fitness and competitive sports. The RecPlex features a fitness center, two gymnasiums and a three-lane indoor track. In addition, there are locker rooms, community rooms and a concessions area. Included in the RecPlex is the AquaPlex, which has a 12,250-square-foot water park and a six-lane pool for lap swimming and competitions. The outdoor part of the facility includes soccer, baseball and softball fields, picnic pavilions, a playground and walking trails.
2. Branson Convention Center Sports: Dance, futsal, CrossFit, martial arts, basketball, volleyball, archery With 110,000 square feet of flexible event space, Branson Convention Center is an event planner’s dream. One of the biggest exhibit hall areas (47,000 square feet, with 34-foot ceilings) is attached to a 22,000-square-foot ballroom. Ten flexible breakout rooms are among the facility’s meeting spaces. Branson Convention Center is conveniently located in historic downtown Branson. 228
Sports Planning Guide
3. Branson’s Tri-Lakes Sports: Water sports Planners will find that Table Rock, Taneycomo and Bull Shoals lakes cater to sports such as wakeboarding, jet skiing, water skiing, tubing, boating, sailing, scuba diving, parasailing, kayaking and fishing. Bassmaster magazine named Bull Shoals and Table Rock among the Top 50 Best Bass Lakes. Lake Taneycomo is generally recognized as an excellent spot for trout as well. Branson has hosted the Ironman 70.3 Triathlon, FLW and Bassmaster fishing tournaments, and King of Wake, the elite pro wakeboarding series.
4. Championship Golf Courses Sports: Golf With facilities such as these in its possession, Branson is quickly evolving into a nationally recognized golf destination. These courses are set throughout the rolling hills of the Ozarks. The valley and mountain terrain offers holes for all playing levels. Buffalo Ridge Golf Course and Top of the Rock hosted the Legends of Golf PGA Tournament. The town of Branson was recognized by Golf Magazine and Golf.com as one of the Best Summer Golf Destinations in the Midwest. @SportsPlanGuide #SportsPG
SPORT_228-229_Layout 1 10/17/16 12:45 PM Page 229
5. World-Class Theaters Sports: Dance, indoor sports Some of Branson’s world-class theaters include Dick Clark’s American Bandstand Theater Complex, which seats 1,000 spectators, Clay Cooper Theater, which seats 1,200 people, and the Welk Resort Theater with 2,300 seats. These theaters have multiple stage areas for performances and a vast array of cutting-edge technology, as well as meeting space. They are ideal for hosting events ranging from dance competitions to martial arts events.
FACILITY SPOTLIGHT
6. Miles of Trails Sports: Running, hiking, biking White River Valley Trail winds through the town with picturesque views of waterfalls and Table Rock and Taneycomo lakes. Table Rock Lakeshore Trail is a paved trail that runs along Table Rock Lake from State Park Marina to Dewey Short Visitor Center. The varying terrain provides a decent challenge for riders and runners at all skill levels.
1
Attractions and Entertainment are Easy to Find The Branson/Lakes Area offers endless entertainment options to appeal to every member of your group. Dozens of theaters offer music and comedy shows with such a variety that everyone can find something to enjoy. Branson’s museums offer a fun way to learn. Among them are the Dinosaur Museum, Veteran’s Museum, Ancient Ozarks Natural History Museum, Celebrity Car Museum and the World’s Largest Titanic Museum. For wild excitement, check out Silver Dollar City amusement park, the Track Family Fun Parks or the water rides at White Water Park. Explore the great outdoors at Dogwood Canyon Nature Park, brave local waters with Kayak Branson or fly through the trees with Branson Zipline.
6
A Great Location in the Heart of America Branson is less than a day’s drive from a third of the United States, making this spot in America’s heartland easy to access from any direction. More than 16,500 guest rooms in the town’s many hotels, motels and resorts await visitors. U.S. Route 65 is the major north-south road that goes through Branson. Branson Airport is just south of town. Springfield-Branson National Airport is about 45 miles away.
2
Planner Perspective “This wonderful community meets the profile of a city befitting the needs of youth baseball’s demographics. We are excited for our participants and convention attendees to experience the family atmosphere of this vibrant city. That atmosphere, plus the shows, attraction, outdoor adventures and beautiful surroundings, is why Youth Baseball Network chose this family destination as our host city.” — Gil Vieira, Founder & CEO, Youth Baseball Network LLC
BRANSON/LAKES AREA CVB
Terra Alphonso, Director of Sports Marketing and Development 417-243-2124 • talphonso@bransoncvb.com ExploreBransonSports.com
SportsPlanningGuide.com
3 Sports Planning Guide
229
SPORT_230-231_Layout 1 10/17/16 12:40 PM Page 230
1
3
4
COLUMBIA, MO A Wide Variety of Facilities Caters to Event Planners 1. Thomas E. Atkins Memorial Park Sports: Baseball This 81.41-acre park offers a selection of fields for visiting baseball teams. The Black Field is the largest, at 400 feet down the center to the fence, 375 feet to left and right center and 325 feet down the foul lines to fence. Gold Field and Blue Field follow close behind in measurements. All fields have lights for nighttime play. The park also includes concessions and a picnic pavilion, as well as an irrigation lake that allows fishing.
2. Rainbow Softball Facility Sports: Softball Another ballpark located in the Cosmo Park area, this facility is devoted to softball. The six regulation-size fields meet the Amateur Softball Association’s standards for play. All are equipped with lights for nighttime games as well as covered bleachers and dugouts. For quick and easy identification, the fields are colorcoded. Other features at this facility include a multi-use recreation area, concessions, a playground, two sand volleyball courts and warm-up batting cages. 230
Sports Planning Guide
This Central Missouri town offers perfect facilities for soccer, baseball, tennis and even more sports. 3. Mizzou Aquatic Facility Sports: Swimming While the availability of this facility is limited, due to it being occupied by the university’s own programs and swimmers, Mizzou Aquatic Facility nevertheless provides an excellent spot for any swimming event. Located on the University of Missouri campus, it houses a 50-meter-long, eight-lane-pool. The pool has an ultraviolet disinfection system, which allows the facility to follow proper air handling and pool chemistry while decreasing the amount of chemicals added to the pool water for maintenance. The facility also has bleachers and electronic score and timekeeping equipment.
4. MKT Trail Sports: Running The MKT Nature and Fitness Trail is an 8.9-mile-long limestone outdoor trail, with 4.7 miles of it running through the city of Columbia and 4.2 miles running through Boone County. The trail starts in downtown Columbia at Flat Branch Park and comes to an end when it connects to the broader network of trails at Katy Trail State Park, with the Katy Trail stretching 200 miles east to west across Missouri. Special event planners can reserve the MKT trail, which is managed and maintained by the Columbia Trail System. @SportsPlanGuide #SportsPG
SPORT_230-231_Layout 1 10/17/16 12:37 PM Page 231
5. Cosmo Park Fields Sports: Soccer Nineteen soccer fields are scattered throughout the Cosmo Park area. These regulation-size fields are carefully maintained and not available for practice use to increase their longevity and preserve their condition for real games. Goals and netting, as well as sideline benches, are provided. Additional fields are available at Columbia Sporting Club’s Pride Park.
6. L.A. Nickell Golf Course Sports: Golf This 533-acre establishment has an 18-hole golf course, a driving range, three sets of tees, riding carts and cart paths. There are three lakes, all in play, and the terrain is largely flat with rolling hills, with a slope rate of 121 for blue tees, 116 for white tees and 111 for red tees. The course rating is 69.9 for the more difficult blue tees and 67.7 and 67 for the easier white and red tees, respectively. Par for each tee is 70, and yardage for the blue, white and red tees is 6,335, 5,869, and 4,771, respectively. L.A. Nickell Golf Course is open year-round, weather permitting.
Have a fun time unwinding at exciting local spots such as Laser Lanes or Empire Roller Rink. Enjoy the beauty of Columbia at the Mizzou Botanic Garden or Shelter Gardens. Nature trails and parks provide more settings for outdoor leisure, like Rock Bridge Memorial State Park and Capen Park of the MKT Trail. Columbia offers a wide variety of restaurants. Don't miss out on local favorites like Shakespeare's Pizza and Booches or unique spots like Seoul Taco and International Cafe. Any taste can be catered to in Columbia.
Finding Your Way to Columbia Columbia, right in the middle of the state, is located where Interstate 70 and US 63 intersect. It is 125 miles from St. Louis and Kansas City. Columbia Regional Airport, serviced by American Airlines, is near the University of Missouri in Columbia’s southeastern section, making air travel a cinch. The second nearest airport is the Kirksville Memorial Airport, serviced by Cape Air, 85 miles away.
Fun Times and Where to Find Them Walk down the Avenue of The Columns and visit the Francis Quandrangle on MU campus. Columbia is also home to the Museum of Art and Archaeology and Museum of Anthropology. Tour the Maplewood Home or Boone Junction Village at the Boone County Historical Society.
SportsPlanningGuide.com
COLUMBIA CVB
573-875-1231 • info@como.gov VisitColumbiaMO.com
Sports Planning Guide
231
SPORT_232-233_Layout 1 10/17/16 12:57 PM Page 232
1
4
2
SAINT CHARLES, MO For Events on Grass, Wood, Ice, or Water, Saint Charles Has What You Want 1. Family Arena This 10,000-seat arena is used for football, hockey, soccer, and basketball, including college and high school tournaments. It hosts the St. Louis Ambush of the Major Arena Soccer League and The St. Louis Attack of the X-League of Indoor Football.
2. Ozzie Smith Sports Complex Located in O’Fallon, this 76-acre sports facility, named for the St. Louis Cardinals Hall of Famer, features seven lighted softball/ baseball diamonds and houses the Carshield Field, home of the Frontier League minor league baseball team, the River City Rascals.
3. St. Peters Rec-Plex The 236,000-square-foot athletic complex features a world-class natatorium, which includes a diving pool with a 10-meter tower and one- and three-meter springboards along with a 50-meter competition pool. The Rec-Plex also has three NHL-size ice rinks, with seating 232
Sports Planning Guide
Saint Charles' unbeatable location in the historic Missouri River Valley, just a half-hour drive from downtown St. Louis, makes it both the ideal vacation spot and sports destination. for 600 spectators at the original rink, 1,200 seats at the second and 300 portable seats at the third. The gymnasiums are equipped to host basketball and volleyball competitions, as well as events like wrestling or martial arts.
4. Saint Charles Convention Center Located a few minutes from the Missouri River, the 154,000square-foot facility can accommodate events like gymnastics, cheerleading, volleyball, and basketball.
5. National Equestrian Center The 24-acre center features two indoor arenas for equestrian tournaments and dog shows. The outdoor arena is conducive to motorcycle speedway races. All the arenas have bleacher seating and there are more than 650 stalls.
6. Lindenwood University Ice Arena This multipurpose facility on Lindenwood University's Southern Air campus in Wentzville has two professional, regulation-size surfaces. @SportsPlanGuide #SportsPG
SPORT_232-233_Layout 1 10/17/16 12:49 PM Page 233
7. National Horseshoe Pitching Association Hall of Fame Opened in 2007, the Wentzville facility at Quail Ridge Park has 16 indoor and 16 outdoor courts for year-round tournaments that attract players of all skill levels.
8. Saint Charles Soccer Complex Park This 60-acre facility hosts seven major tournaments each year, as well as two annual league tournaments and recreational league games year round. The park is home to 16 soccer fields, two concession stands and a playground area.
Metropolitan Amenities with a Small-Town Feel Saint Charles is known for its history and tradition, especially considering it is the oldest city on the Missouri River. Historic Main Street is a 10-block nationally registered historic district with more than 100 shops. All 25 of the district's restaurants are locally owned, so there are no chain restaurants. Within the district are the First State Capitol Building, Lewis and Clark Boathouse and Nature Center, and the Foundry Art Centre. Grand Prix Karting is one of the Midwest’s largest go-kart tracks. Demolition Ball/ Adrenaline Zone offers an action-packed game played in bumper cars on one side and one of the largest multi-level laser tag arenas in the state on the other. Lindenwood University hosts touring plays and concerts as well as its own student productions. For a look back at pioneer days, visit the Historic Daniel Boone Home at Lindenwood Park in
SportsPlanningGuide.com
Defiance, Missouri. In St. Louis, a 30-minute drive away, guests can enjoy a ballpark tour or game at the Cardinals’ Busch Stadium, take a tram car up the famous Gateway Arch or visit Missouri Botanical Gardens. Forest Park, one of the largest city parks in the country, abounds with attractions including the Missouri History Museum, St. Louis Science Center, St. Louis Art Museum, and St. Louis Zoo.
Central Location, Hotels Galore Saint Charles, just 15 minutes from Lambert-St. Louis International Airport along I-70, is just a few hours’ drive from Kansas City, Louisville, Indianapolis, Memphis, Nashville, and Chicago. The area boasts 18 hotels, one of which is an Embassy Suites that's conveniently attached to the convention center. With approximately 2,000 rooms in the city of Saint Charles and 4,000 total in the county, teams and their families won't have a problem finding somewhere to stay. Whether you want a bed and breakfast, four-star hotel or something in between, there's plenty of lodging options to choose from. Teams and their guests will find Saint Charles easy to get around, as most major venues and accommodations are relatively close to each other.
GREATER SAINT CHARLES MISSOURI CVB
Greg Maxon, Group Travel & Sports Sales Manager 230 S. Main St., Saint Charles, MO 63301 636-946-7776 or 800-366-2427 • gmaxon@historicstcharles.com HistoricStCharles.com
Sports Planning Guide
233
SPORT_234rev_Layout 1 10/16/16 7:49 PM Page 234
SPG SportsPlanningGuide
FACILITIES. DESTINATIONS. TRENDS. TIPS.
SPG InSite Newsletter • Delivered Twice a Month
Sign Up Today on SportsPlanningGuide.com
SPG
SPORT_235_Layout 1 10/16/16 8:21 PM Page 235
Make Your Event Epic In The
Land Of Lincoln
ILLINOIS GUIDE • 2017
Chicago A WorldClass Sports Destination
9 Site InSpections
of Event-Ready Destinations and Their Top Venues
A Premier Travel Media publication www.SportsPlanningGuide.com
SPORT_236_Layout 1 10/17/16 7:44 AM Page 236
Illinois Invites You Cory M. Jobe, Director Illinois Office of Tourism
Welcome to Illinois! On behalf of the Illinois Office of Tourism, we look forward to welcoming you to the Land of Lincoln for your next sporting event. Illinois is a top destination for sports associations and organizations, and with thriving urban centers like Chicago, as well as scenic natural vistas that will take your breath away, there simply is no end to the travel opportunities that await you and your team in Illinois. The Land of Lincoln has a strong track record of successfully hosting a variety of events, from Olympic trials and PGA tournaments to college and high school competitions. In addition, Illinois offers more than 1,200 sporting venues and state-of-the-art facilities of all kinds across the state, which means we can meet your needs no matter how large or small. Illinois offers something for everybody. Whether you prefer the world-class culture and dining of the big city , the friendly hospitality of small-town America or the serene beauty of our natural wonders, you'll find what you're looking for in Illinois. From professional sporting events to top-notch shopping, it's all here. Our theaters and museums represent thriving centers of culture, while lush forests and scenic parks set the stage for exciting outdoor adventures. You'll find an abundance of charming local restaurants, not to mention our many fine breweries, distilleries and wineries. Of course, there's no shortage of water parks, zoos, amusement parks and other kidfriendly activities for the whole family. Illinois is a four-season destination. Our winter eagle-watching season offers unique views of one of the largest eagle migrations in the nation. Spring and summer offers prime opportunities for families to enjoy Illinois' scenic byways, beaches and parks. Autumn brings with it the fall colors and provides some of the most beautiful hues and landscapes to be found anywhere in the country. Go to SportsIllinois.com to learn more about Illinois sports facilities or to book your next sporting event, and go to EnjoyIllinois.com to start planning your next trip to Illinois. Your friend in Illinois tourism,
Cory M. Jobe Director Illinois Office of Tourism
SPORT_237_Layout 1 10/18/16 9:39 AM Page 237
State TOC_Layout 1 10/17/16 7:31 AM Page 238
ILLINOIS 240 242
Chicago: A World-Class Sports Destination Make Your Event Epic in the Land of Lincoln
©iStock.com/bgblue
SI
239 244 246 248 250
Effingham Aurora Area Rockford Bloomington-Normal
252 254 255 256
Peoria St. Charles Champaign County Williamson County
Chicago Southland
Make your next sports event even more iconic. With more than 1,200 sports facilities to choose from, and many world-class attractions, you’ll make lasting memories on and off the field. Find the perfect venue for your next event at sportsillinois.com
©2016 Illinois Department of Commerce and Economic Opportunity, Office of Tourism, TTY: 1-800-785-6055
238
Sports Planning Guide
@SportsPlanGuide #SportsPG
SPORT_239_Layout 1 10/14/16 11:30 AM Page 239
EFFINGHAM, IL Every day, Effingham, Illinois becomes an even better destination for sport events, from swimming to softball and beyond.
Let’s Talk Facilities
1
1. Richard E. Workman Sports and Wellness Complex
2. Hendelmeyer Park
Sports: All indoor sports Richard E. Workman Sports and Wellness Complex was completed in early 2016. The complex offers a 25-meter, eight-lane swimming pool and indoor, 15,500-square-foot, multi-sport courts. This recreational center offers other amenities too, ranging from rentable party rooms to physical therapy services. The complex will not only offer visiting teams great places to play, but a stellar spot for helping their bodies relax and recuperate from intense activity.
Sports: Baseball, softball, tennis At a respectable 20 acres, the park holds two lighted, slow-pitch diamonds and one lighted, fast-pitch diamond—all with natural grass—plus four lighted tennis courts. That’s not even touching upon the more leisurely park features, such as the playground areas, a gazebo, concession stand and skate park. With plenty to enjoy on and off the field, sports planners should be warned that their athletes might not want to leave this idyllic neighborhood refuge.
EFFINGHAM CVB
Jodi Thoele, Director of Tourism 800-772-0750 • thoelej@ci.effingham.il.us VisitEffinghamIL.com
3. Community Park Sports: Baseball, softball, disc golf, tennis, roller hockey, ice skating Community Park is situated on 35 acres in Effingham Park District and features four lighted baseball/softball diamonds, one unlighted baseball/softball diamond, an 18-hole disc golf course that winds through hills and trees, four lighted tennis courts, a roller hockey rink and an outdoor ice skating rink. Other amenities include a sand volleyball court, three outdoor basketball courts, two concession stands, three playground areas, two restrooms, and four pavilions, shelters and picnic areas.
What Can You Do in Effingham? Effingham Performance Center has seen visits from well-known performers ranging from the Doobie Brothers to Bob Saget. For automobile enthusiasts, Mid America Motor Works & MY Garage Museum showcases a 1910 gas station, plenty of vintage Corvettes and Corvette memorabilia. Natural beauty on TREC Recreation Trails and spots like Ballard Nature Center or Bliss Park make the town ideal for enjoying the great outdoors with a casual stroll through the park or a more adventurous trail hike.
A Truly Central Location Effingham resides on a true crossroads, right in the middle of Illinois, where Interstate 57 meets Interstate 70. Access the town from the interstates or Routes 45, 40 or 32. Regional airports include Effingham County Memorial Airport and Shelby County Airport in Shelbyville, 33 miles away. The nearest major airport is in Decatur, located 66 miles away. SportsPlanningGuide.com
Sports Planning Guide
239
SPORT_240-243_Layout 1 10/14/16 11:11 AM Page 240
CHICAGO A World-Class Destination
On the shores of Lake Michigan sits one of America’s most storied and culturally diverse metropolitan destinations. As host to many of the world’s greatest sports events, the City of Big Shoulders has cemented itself as a major player on the global stage.
T
he Second City is an overall first pick when it comes to world-class events. Some of the largest and most prestigious venues, along with the famous teams that call them home are found here. Marquee venues are perennial favorites, chosen sites of national and international sporting events year in and year out.
240
Sports Planning Guide
SPORT_240-243_Layout 1 10/14/16 11:12 AM Page 241
PREVIOUS EVENTS For the last two off-seasons, Chicago has hosted the National Football League Draft at the historic Auditorium Theatre of Roosevelt University and expanded to the 900,000-square-foot Draft Town in neighboring Grant Park and Congress Plaza on Michigan Avenue. Welcoming more than 220,000 visitors over three days, “Draft Town” featured youth football clinics, shopping, autograph sessions and participatory games to build the hype of the beginning of football season. Soldier Field is the iconic lakefront home of the NFL’s Chicago Bears, but the 90-year-old stadium has hosted a number of unique events, including the NHL’s Stadium Series in 2014. The outdoor game between the Chicago Blackhawks and Pittsburgh Penguins attracted more than 62,000 fans who came to see two of the league’s best teams take to the ice as snow started to blanket the field, reminiscent of the way hockey was first played. The famous field has also hosted the International Rugby Board World
Cup Champion New Zealand All Blacks, who took on the USA Eagles in November of 2014. Soldier Field was sold out for the New Zealand team’s first trip to the Windy City. The event was such a success that rugby is returning to Chicago when the All Blacks return to play this November in The Rugby Weekend, which will feature both the Eagles and Ireland national team. Moving indoors, basketball runs deep in Chicago’s veins, from its professional team, the Chicago Bulls, to top-notch high school players who go on to NCAA stardom and NBA fame. The United Center, a staple in hosting major events, has been the home of the Big 10 Conference Basketball Championships five times since the turn of the millennium. The 20,000-seat arena was a popular venue for the powerhouse conference, setting the stage for the national tournament in early spring, most recently in 2015 and 2013. The five-day men’s event in 2015 featured 13 games between some of the country’s best collegiate basketball programs. FUTURE EVENTS For the first time ever, Chicago will host the NHL draft in 2017. 15,000+ fans will join club executives, scouts and media personnel who will flock to the United Center for two days in June. The success of two NFL drafts made Chicago a top pick for the hockey sweepstakes, and the event is expected to bring in fans and professionals from across the globe. The United Center will also host the Division I Men’ s NCAA Frozen Four, the championship and semi-final rounds of the collegiate hockey tournament in April of 2017, capping of f the 16-team single-elimination tournament. It will be the first time the NCAA’s final rounds of hockey will call the 960,000-square-foot United Center home. The country’s largest convention center, McCormick Place, will host the Winter Volleyball Championships in January 2017 after 400 teams competed there in 2016. The three-day event will feature N3T Volleyball teams competing for the top spot on several courts spanning the convention floor of Lakeside Center at McCormick Place. In 2016 it filled the 300,000-square-foot hall with two waves of competition on the first two days and the playoffs on the final day. McCormick Place will also host the Adidas Windy City National Qualifier, which boasted 850 teams in 2016. The girls’ volleyball event will take place over three days in April 2017, put on by the Great Lakes Region of USA Volleyball. Seventeen different divisions from ages 12 to 18 took to the courts in 2016 over three days on 124 courts. The event also included a high-performance tryout for the USA Volleyball team in 2016 giving girls a chance to play for the national team. Long considered one of the top scouting events for the college level, the NIKE Tournament of Champions attracts girls’ basketball teams from across the country. In 2016, 530 teams competed in the event at McCormick Place over four days. College coaches from across the country come to watch this event, the largest single venue team event of its kind in the world. NIKE’s Elite Youth Basketball League participates in the event, and it is also one of only four NIKE-sponsored girls’ events in the country. One of the world’s largest foot races, the Chicago Marathon attracts runners from all 50 states and more than 100 countries, all racing to cross the finish line in Grant Park. The three-day event includes a health and fitness expo, an international 5k race, wheelchair and handicycle races, and, of course, the marathon, which is a USA Track & Field qualifier for the Boston Marathon. The 26.2-mile route takes runners through some of the city’s most historic and prestigious neighborhoods, including the Loop, Gold Coast and Lincoln Park. From youth tournaments to events at the top professional level, Chicago has solidified itself as a world-class event destination. To learn more about hosting an event in Chicago, visit sportsillinois.com. SPG SportsPlanningGuide.com
Sports Planning Guide
241
SPORT_240-243_Layout 1 10/14/16 11:19 AM Page 242
MAKE YOUR EVENT EPIC IN THE LAND OF LINCOLN
Connect with Sports Illinois to find your next event host in Illinois
I
llinois’ sports tourism track record, its world-class facilities and an unparalleled drive market with global accessibility have laid the foundation for Sports Illinois to establish itself as an industry expert and thought leader in the travel and tourism industry. Throughout the state, Illinois offers a world-class experience from the moment your spectators arrive and long after your teams step off the field. Choose from more than 1,200 sporting venues, home to everything from PGA tournaments to Olympic Trials to smaller, more intimate events. Furthermore, the state’s central location and diverse transportation infrastructure means it’s easy to get to the Land of Lincoln from anywhere in the country. Along with the Illinois Office of Tourism, Sports Illinois comprises of a consortium of Convention and Visitors Bureaus throughout the state that work together to provide resources and support event planners in
242
Sports Planning Guide
their efforts to bring sporting events to the state. The legendary ballparks and stadiums of Chicago help make it an iconic global city with world-class attractions, impressive cultural offerings and a storied sports heritage at both the professional and amateur level. However, Chicago is just one of a many offerings that make Illinois the perfect location for your next sporting event. Illinois is home to a variety of state-of-the-art facilities across the state and is committed to giving sports organizations the perfect event that will accommodate all of their constituents, while supporting the local economies of the state. The State of Illinois has supported sport-related initiatives including sponsorships, marketing/promotion, educational programming, partnered sales missions and more. One such example is the Sports Illinois Huddle. First held in 2009, this conference provides education, networking and business opportunities over three days to Convention
@SportsPlanGuide #SportsPG
SPORT_240-243_Layout 1 10/14/16 11:20 AM Page 243
and Visitor Bureaus throughout the state as well as interested event rights holders and national governing bodies. Additionally, the Huddle offers opportunities to experience Illinois’ iconic professional sports venues. Past visits have been to Wrigley Field, U.S. Cellular Field, Soldier Field and Chicagoland Speedway. Also included are opportunities to meet iconic professional sports athletes such as Hall of Fame Chicago Bear Dan Hampton, Hall of Fame NASCAR driver Dale Jarrett and Hall of Fame Chicago White Sox slugger Frank Thomas, who attended past conferences. On the amateur side, opportunities exist prior to the conference for local site visits. Sports Illinois positions itself with a state-first frame of mind, with individual communities followed closely behind – a quality that separates it from other competing states. This cohesive and forward thinking vision provides the rights holder a potential multitude of venue options across the state. Jeff Jarnecke, Director of Championships & Alliances for the NCAA, describes his relationship with Sports Illinois as such: “Sports Illinois connotes a trusted, valued and professional partner in the presentation of NCAA championships. From wonderful people to quality facilities, the team at Sports Illinois works tirelessly to ensure each event is successfully executed in a way that leaves participants and fans with engaging experiences and fond memories.” Sports Illinois’ practice of sharing leads, experiences and best practices is a paramount advantage to a rights holder interested in securing an event in Illinois. Moreover, many of the local Convention and Visitors Bureaus offer a number of services within their communities to assist in the planning of sporting events such as site selection, securing hotel accommodations, volunteer recruitment, publicity, vendor assistance, identifying sponsors and providing visitor information. When referring to moving into the state’s lacrosse market, Robin Baxter, Vice President of Events for
Toyota Park in suburban Bridgeview is home to the Chicago Fire Soccer Club.
NXTsports, Inc., said, “The demographic, coupled with the facilities available throughout the state, the friendliness of the Sports Illinois team, and the easy access and location of Illinois, have enabled us to launch multiple successful events in Illinois.” Sports tourism has a significant economic impact in communities across the state as an investment in the tourism industry by supporting local hotels, restaurants and retail establishments. Through collaborations with the Illinois Council of Convention and V isitors Bureaus, the Land of Lincoln continues to promote itself as a sports tourism destination under the umbrella of Sports Illinois. This collaboration provides premier host sites and services to event rights holders while increasing tourism, improving quality of life and enhancing sports opportunities for all. In the past two years alone, Sports Illinois has contributed about $2.5 million to the state’s economy. Our communities statewide continue to utilize sports tourism for youth opportunities, new events, new tourism destinations, maximizing facility use, building community relationships, as well as strengthening corporate support. As we move forward and stay ahead of the curve, sport tourism will provide continued growth opportunities for Illinois and we want your event to be a part of it.
To learn more about Illinois destinations, to find a sporting facility or to submit an RFP for local expertise, please visit SportsIllinois.com. SPG
Football season in Illinois means the Fighting Illini taking on Big Ten rivals at Memorial Stadium on the campus of the University of Illinois at Champaign-Urbana.
SportsPlanningGuide.com
Sports Planning Guide
243
SPORT_244-245_Layout 1 10/17/16 11:11 PM Page 244
1
THE AURORA AREA, IL Outstanding Facilities Perfect for Your Events
Not far from Chicago, the Aurora Area offers big-city facilities with Midwestern hospitality.
1. Stuart Sports Complex Sports: Soccer, baseball, softball This is one of the largest sports complexes in the Midwest, encompassing 317 acres. Its 29 full-size soccer fields, two regulation-size baseball fields and six flexible baseball/softball fields make it ideal for hosting your large tournament. And since the complex hosts more than 4,000 athletic contests per year, attracting more than 75,000 participants and 100,000 spectators, you know it can handle a crowd. The parking lot can fit 1,300 vehicles and there are two modern restroom facilities, as well as portable restrooms throughout the complex. Two concession locations ensure that people don’t have to leave the complex, and the on-site walking trail, dog park and playground help keep people entertained between games.
2. Great Lakes Volleyball Center Sports: Volleyball With 12 indoor volleyball courts, the Great Lakes Center has hosted some of the largest camps, clinics and tournaments in the Midwest. At 85,000 square feet, with a full-service weight training facility and training room, the center is an ideal place for your next event. The courts are player-friendly, with three layers of plywood and thousands of pieces of rubber combining to provide one of the softest playing surfaces in the world. 244
Sports Planning Guide
3. Rush-Copley Healthplex Sports: Tennis With eight indoor tennis courts and six outdoor courts, the Rush-Copley Healthplex is one of the finest facilities in the Midwest for a tennis event or tournament. The courts are great for competitors, with indoor courts made of Deco-Turf and outdoor courts made of Har-Tru clay. Participants and spectators alike will enjoy perusing the latest tennis equipment in the pro shop. If spectators want some activities outside of watching tennis, they may be able to visit the 166,000-squarefoot fitness center, complete with rock climbing wall and aquatics center.
4. Parkside Lanes Sports: Bowling Parkside offers 54 lanes and so much more, including a fullservice pizza and cafe restaurant and billiards for spectators, as well as video gaming for those ages 21 and older. The full-service pro shop will keep bowlers well equipped and the synthetic lane surfaces will ensure that competitors experience the finest game-play possible.
@SportsPlanGuide #SportsPG
SPORT_244-245_Layout 1 10/17/16 11:02 PM Page 245
FACILITY SPOTLIGHT
5. Wheatland Athletic Association Sports: Soccer The Wheatland Athletic Association’s Sports Center boasts not one but two indoor soccer fields for your event or tournament needs. The fields are top-of-the-line, with new turf and sand infill. And the facility, with its viewing areas, renovated washrooms and ample parking, is a great place for spectators to cheer on their teams. If fans want to be close to the action, they can stand behind the eight-foot tempered glass dasher boards that surround the fields.
6. Supreme Courts Sports: Basketball With the facility’s four high school courts with premium wood floors, full climate control, large mounted scoreboards and professional scorer’s tables, you’ll be forgiven for thinking you’ve stepped into a professional arena. The 24 collegiate-grade baskets are ceilingmounted and the flooring meets or exceeds all DIN criteria for ball bounce, shock absorption, deflection and more.
5
Plenty to Keep Teams Busy Check out RiverEdge Park and its truly impressive list of summer concerts or head over to the Paramount Theatre to catch a concert or musical. Downtown Aurora has no fewer than 11 art galleries and also hosts First Fridays, a spontaneous art walk at various venues. If you prefer some adventure, you can canoe, kayak or take a leisurely bike ride along the picturesque Fox River, or go hiking on one of the Aurora Area’s beautiful nature trails. And when you’ve worked up an appetite, the Aurora Area has a restaurant to satisfy almost any craving, from delicious ethnic food and casual pubs to upscale dining.
2
How Do I Get to Aurora? The city is just off of I-88, and major roads like I-90, I-94, I-55 and I-57 will all get you close. Being less than an hour away from both of Chicago’s airports, O’Hare and Midway, is good for the Aurora Area — and convenient for you. Taxi and limousine services can get you to the Aurora area, or you can rent a car and enjoy the region in no time.
Planner Perspective “Seminole Sports is thrilled to have established a great relationship with the Fox Valley Park District and Aurora Area Convention & Visitors Bureau. The FVPD staff does a great job of communicating with our tournament directors and ensuring proper maintenance of their pristine fields. We look forward to working with Pete Garlock for years to come in order to continue to bring teams to the Aurora Area and show them all it has to offer.” — John Suvada, General Manager, Seminole Sports
6
AURORA AREA SPORTS ALLIANCE Pete Garlock, Director of Sales 630-256-3194 • pete@enjoyaurora.com AuroraAreaSportsAlliance.com
SportsPlanningGuide.com
1 Sports Planning Guide
245
HARDCO
––––––––
ROCKFORD, ILLINOIS BRING YOUR GAME
––––––––––––––––– The 2015 NASC Sports Tourism Organization of the Year, Rockford Area Convention & Visitors Bureau, has been a pioneer in the industry since the 1980s. Our sports hosting success continues with the opening of the UW Health Sports Factory, the Rockford region’s latest multi-purpose facility, as well as other region-wide improvements at our many other high-quality venues. In addition to exemplary facilities and easy Midwestern and national accessibility, Rockford fields a proven team that will help
you build champions and drive your event to success on and off the hardcourt. There’s so much fun to be had during hang time in the Rockford Region; we’ll help you make all the best choices to round out the perfect slam dunk experience for all your athletes and their families. To learn more about how and why you should BRING YOUR GAME 2 ROCKFORD, contact Nick Povalitis, sports destination and sales manager, at 815.489.1652 or npovalitis@gorockford.com.
OURT
–––––
UW Health Sports Factory
105,000 Square Feet of Multi Sport Flexibility
UW Health SPORTS FACTORY ––––––––––––––––– ––––––
>
– 105,000 Square Feet – 8 Basketball or 16 Volleyball Courts – Multiple Meeting/Flex/Locker Rooms – Upper Level Restaurant/Brewery – Lower Level Concessions – Outdoor Riverfront Event Space – Convenient Parking – Award-Winning Staff
Fred is reading about all the things to do and see off the court in Rockford. Request your guide at gorockford.com
SPORT_246-247_Layout 1 10/17/16 1:24 PM Page 246
3
ROCKFORD, IL Parks and Complexes Fit Your Facility Needs 1. Mercyhealth Sportscore One Sports: Soccer, softball, baseball, lacrosse, ultimate, rugby Sportscore One’s 179-acre facility offers extensive, luxurious grounds for a variety of sports. It offers eight premier soccer fields, nine regulation soccer fields and eight lighted softball or baseball diamonds. Sportscore is nationally recognized for hosting rugby, ultimate and other events. Recreational activities such as running, biking, boating and fishing can all be enjoyed at Sportscore One.
2. Mercyhealth Sportscore Two Sports: Soccer, volleyball, rugby, pickleball, ultimate, football, adapted wheelchair sports Covering 180 acres in Loves Park, Sportscore Two is designed to host tournaments and events year round, with indoor and outdoor multi-sport surfaces. Sportscore Two’s Wedgbury Stadium/Indoor Sports Center includes indoor and outdoor concessions and picnic areas, indoor and outdoor dining at the Skybox overlooking the fields, a tournament staging area for pictures, a playground and ample parking. Indoor Sports Center at Mercyhealth Sportscore Two includes a 60,000-square-foot indoor sports center with three indoor multi-sport soccer fields, five volleyball/basketball courts, a sports equipment store, Skybox restaurant and sports bar. Recent enhancements include six new turf and multi-purpose lighted fields. 246
Sports Planning Guide
Bring your game to Rockford, a city that offers high-quality, versatile facilities. Expansion plans include new synethetic turf field, new lighting system (NCAA professional level), new pathways and a restroom building, upgrades to bleachers and press box.
3. UW Health Sports Factory Sports: Basketball, volleyball, dance, cheerleading Rockford's new premier multi-use riverfront indoor sports venue opened June 1, 2016. This 105,000-square-foot indoor amateur sports complex houses flexible floor space for eight regulation-size basketball courts, 16 volleyball courts with two championship courts and 16 wrestling mats. This venue also accommodates other sports such as dance and cheerleading. It includes seating for 3,700 with portable bleachers, five meeting rooms, riverfront boardwalk, full restaurant and concessions onsite.
4. Rock River Sports: Water sports The Rock River links 11 counties in Wisconsin and Illinois over a course of 320 miles. The river is ideal for events and tournaments involving water skiing, wakeboarding, paddle boarding, boating, fishing and other water sports. The river has hosted the yearly Head of the Rock Regatta, all the Rockford Ski Broncs Waterski Show Team events and the Indmar Marine Engines Division One Show Ski National Championships for eight years running. @SportsPlanGuide #SportsPG
SPORT_246-247_Layout 1 10/17/16 1:19 PM Page 247
FACILITY SPOTLIGHT
5. BMO Harris Bank Center Sports: Indoor sports Located in downtown Rockford, BMO Harris Bank Center has 33,000 square feet of concrete floor space. Equipped with convenient parking, concessions, executive suites, club boxes and club seats, the arena hosts a variety of entertainment, including concerts, motor sports and family shows. Just about any indoor sport can be accommodated in the space, including hockey and other ice events.
6. Searls Park BMX Race Course Sports: BMX racing Searls Park has prided itself as the premier BMX race facility in Northern Illinois for 20 years. Clinics and programs headed by professional BMX riders cater to beginners. The award-winning track hosts the USA BMX Midwest Nationals. Transworld BMX magazine rated Searls the No. 8 BMX track in the US.
4
Rockford’s Finest Attractions Rivets Stadium, home to collegiate baseball’s Rockford Rivets, offers a great chance to enjoy a ballgame in style, with VIP areas, group rates and a Kid Zone with inflatables, speed pitch and a playground. For more excitement, check out Volcano Falls Adventure Park for mini golf, laser tag, go-kart racing and an arcade. Visit Midway Village Museum for a look at local history, including the original sock monkey. The Burpee Museum of Natural History boasts the most complete juvenile T-rex skeleton ever discovered. Anderson Japanese Gardens, one of the top-rated Japanese gardens in North America, offers an exploration of another culture with gardens, a teahouse and gift shop.
2
Getting Here and Getting Around Rockford is only 90 minutes from Chicago, Milwaukee and Madison, four hours from Indianapolis, four-and-a-half-hours from St. Louis and five hours from Minneapolis-St. Paul. Rockford is readily accessible via Interstates 90 and 39 or U.S. Highway 20. The largest nearby airport is O’Hare International Airport, an hour’s drive away. Chicago Rockford International Airport is in Rockford.
Planner Perspective
6
“The Rockford Area Convention & Visitors Bureau in conjunction with the Rockford Park District provided a first-class venue and excellent support for our Division III College Championships. The service provided along with the hospitality shown has made Rockford one of our go-to places for future events.” — Byron Hicks, USA Ultimate Manager, Events
ROCKFORD AREA CVB
Nick Povalitis, Sports Sales Manager 815-489-1652 • npovalitis@gorockford.com GoRockford.com
SportsPlanningGuide.com
5 Sports Planning Guide
247
SPORT_248-249_Layout 1 10/17/16 1:39 PM Page 248
1
2
3
BLOOMINGTON-NORMAL, IL
Two small towns with venues made for the big city.
A Range of Facilities Attracts Tournaments Big and Small 1. Champion Fields
4. Shirk Center at Illinois Wesleyan University
Sports: Softball For girls' fast-pitch and adult slow-pitch softball, Champion Fields in Normal offer everything you need to host a successful event. Eight lighted fields make up the main complex, along with two more lighted fields just to the south. This venue has played host to the Girls 10U A National Championship and is equipped with covered dugouts, a P.A. system, scoreboards and concession.
Sports: Basketball, volleyball Another quality collegiate facility for basketball and volleyball is the Shirk Center, located on the Illinois Wesleyan University campus in Bloomington. Home to the university’s men’s and women’s teams, the venue is no stranger to large-scale events and convenient to downtown Bloomington and local accommodations. Inside the 135,344-square-foot facility is seating for 2,680 along with a training room, locker rooms, equipment storage, laundry facilities, full concession and plenty of parking.
2. Hancock Stadium Sports: Football, soccer Hancock Stadium in Normal, home to the Illinois State University Redbirds Division I Football team, was the first collegiate football field in Illinois to feature artificial turf. With seating for 13,000, there is full concession along with an LED scoreboard, concert-style sound system, locker rooms and a training room – all the amenities that players and coaches could ask for in a stadium.
3. Redbird Arena Sports: Basketball, volleyball Basketball and volleyball teams will be pleased to know that the state’s second largest collegiate arena is in Normal on the campus of Illinois State University. With seating for 10,500, Redbird Arena hosts the ISU men’s and women’s teams in these two sports and offers locker rooms, training facilities, full concession and parking. This “crown jewel” of ISU facilities, so named because of its glowing Teflon roof, regularly hosts tournaments and NCAA play, making it an excellent choice for your next event. 248
Sports Planning Guide
5. U.S. Cellular Coliseum Sports: Basketball, volleyball, hockey, indoor football Located in the heart of Bloomington, this multi-sport center is home to three professional sports teams and the Illinois State University NCAA hockey team. There is seating for up to 5,600 during hockey and football games, and 7,200 for basketball games. The Coliseum can host cheer and dance events as well.
6. The Den at Fox Creek Golf Course Sports: Golf This signature Arnold Palmer course in Bloomington offers 18 holes of championship golf and has hosted a number of events including the Illinois High School state tournament. Golfers of all ages and abilities will find unique challenges on this 6,926-yard, links-style course that also features a driving range, practice green, and chipping green to warm up and hone skills. @SportsPlanGuide #SportsPG
SPORT_248-249_Layout 1 10/17/16 1:30 PM Page 249
What is There to Do in Bloomington-Normal?
How Do We Get to the Bloomington-Normal area?
Just a short walk or drive from the center of Bloomington is the popular Miller Park Zoo, where your group can check out animals from around the world, including the New Guinea singing dog, two-toed sloths, scarlet ibises and Sumatran tigers. Just to the north in Normal is Anderson Park and Aquatic Center, which always promises fun for all ages. With three pools, including two waterslides, a diving board and plenty of water toys, you can easily spend the day there; outside of the pools is an additional 13 acres of ball fields, courts and picnic grounds. The Bloomington Center for the Performing Arts hosts an array of events and performances, so be sure to check out what’s playing when you’re in town. The McLean County Museum of History is a fun way to learn about local history; the first floor’s Route 66 Visitors Center’s “Cruisin’ with Lincoln” exhibit spotlights the “Mother Road” and Abraham Lincoln’s life in his home state.
Conveniently located in the Midwest, Bloomington-Normal is a great meeting place for athletes from across the country. The Bloomington-Normal area is accessible from Chicago to the north and St. Louis to the south by taking Interstate 55. Travelers from the east and west can come in via Interstate 74. The Central Illinois Regional Airport on Bloomington’s east side is served by Allegiant, American and Delta airlines. Other major airports are in Chicago, Peoria and the Quad Cities.
BLOOMINGTON-NORMAL AREA CVB Matt Hawkins, Sports Marketing Manager 309-665-0033 • matt@visitbn.org VisitBN.org
SportsPlanningGuide.com
Planner Perspective “The Bloomington-Normal Area Convention and Visitors Bureau and Sports Commission are valuable assets to the planning and coordination of the Illinois High School Association Girls Basketball State Finals. This tremendous support from the volunteers and Bloomington-Normal communities helps to forge unforgettable memories on and off the court for the competing teams, their fans, and school administrators.” — Beth Sauser, Assistant Executive Director, Illinois High School Association
Sports Planning Guide
249
SPORT_250-251_Layout 1 10/17/16 1:53 PM Page 250
1 6
5
CHICAGO SOUTHLAND, IL Top-Notch Facilities Abound 1. Matteson Community Center Sports: Basketball, baseball, soccer, football Two hardwood basketball courts and a football field, both with bleacher seating, highlight this 73,000-square-foot facility. But don’t forget about the swimming pools, tennis courts, youth baseball fields, indoor and outdoor tracks, soccer field and long jump area.
2. Memorial Park Fields Sports: Softball This six-field softball complex in Midlothian offers a wide variety of age-appropriate fields. Three fields accommodate up to 70-foot bases and two fields accommodate up to 80-foot bases, with the primary field being regulation size with real grass turf infield and outfield. All fields feature lighting and 300-foot fencing. Permanent on-site concessions and restrooms are there for your convenience in addition to ample parking. 250
Sports Planning Guide
Few places in the country offer more quality sports venues than Chicago Southland.
3. Southland Center Sports: Basketball, soccer, baseball, martial arts, volleyball, cheerleading, dance, gymnastics, lacrosse, football, rugby Southland Center in Lynwood has been named a top 10 sports complex in Illinois, and with the wide array of facility options it is easy to see why. Four hardwood basketball courts, two of which are shortened to 84 feet for younger players and each with adjustable goal heights, are the main attraction. Bleacher seating that sits over 700 spectators will leave your teams with plenty of room to spread out and watch. Two Desso turf soccer fields measuring 223’ x 185’, two indoor baseball fields measuring 111’ x 185’ with six batting cages total, and four IHSA-regulated volleyball courts round out the state-of-the-art facilities at Southland Center.
4. Standard Bank Stadium Sports: Baseball, softball, soccer, lacrosse Get all the atmosphere of a major league park without the big bucks. Standard Bank Stadium in Crestwood is the home of the Windy City ThunderBolts, a professional baseball team that @SportsPlanGuide #SportsPG
SPORT_250-251_Layout 1 10/17/16 2:00 PM Page 251
plays in the Frontier League. It seats upwards of 3,000 people and is a perfect destination for a major championship game at any level of baseball. Nearly every seat in the house is a major league-style seatback chair and there’s even an upper deck along the third base line. A full range of concessions is available.
5. Tinley Park Convention Center Sports: Timbersports, gymnastics, dance, cheerleading, martial arts Let your imagination run wild at Tinley Park Convention Center. It was the home of the 2016 STIHL TIMBERSPORTS Series events. This 70,000-square-foot convention center can host a wide variety of athletic competitions. The massive indoor areas have played host to martial arts competitions, gymnastics and dance competitions and even boxing and MMA matches. Up to 6,000 spectators can be accommodated.
6. Toyota Park Sports: Soccer, lacrosse, rugby, running events Located 12 miles southwest of the city, this soccer-specific stadium is home to the Chicago Fire Soccer Club. The massive 469,000-square-foot stadium seats 20,000 people. More than a soccer field, it routinely hosts concerts and other shows. But if you’ve got a soccer tournament that you know will draw a crowd, then give your players a thrill of a lifetime by playing in a professional stadium. This beautiful facility will leave players and spectators with sights and sounds they won’t soon forget.
Activities to Fill Your Downtime
The area is an exceptional option because you can reach the endless entertainment of Chicago (professional sports venues, art
and theater, zoos, world-class shopping) in an easy drive north, but it’s got plenty of its own charm and charisma. Hollywood Park Family Fun Center in Crestwood is the go-to spot for guaranteed good times. Go-karts, rock climbing, two 18-hole putt putt courses, an arcade center and bumper cars highlight this fun factory. More fun awaits at Odyssey Fun World in Tinley Park and Haunted Trails Family Amusement Park in Burbank. The area’s vast green space lends itself to outdoor activities like golfing, hiking and fishing.
Planner Perspective “It has been an absolute pleasure working with Joel Koester and the Chicago Southland Convention & Visitors Bureau. They helped every step of the way to ensure the 2016 US Log Rolling Open was a success.” — Katie Rick, KRICK, LLC.
In the Very Heart of the Midwest Situated just south of the big city, Chicago Southland combines easy access to attractions in the Windy City with the charm of suburban life. Chicago Southland is a four- or five-hour drive from cities like Detroit, Cincinnati, Indianapolis and St. Louis. Interstates 55, 57, 80, 94, 294 and 355 serve the Chicago Southland so it is easily reachable no matter what direction you are coming from. Chicago’s O’Hare International Airport and Midway International Airport serve the metro area, offering flights from every major U.S. city.
CHICAGO SOUTHLAND CVB
Joel Koester, Sports Sales Manager 708-895-8200 • Joel@VisitChicagoSouthland.com PlayChicagoSouthland.com
SPORT_252-253_Layout 1 10/14/16 11:58 AM Page 252
4
1
6
PEORIA, IL
Nestled halfway between Chicago and St. Louis, Peoria provides world-class facilities for unforgettable sports events.
World-Class Athletics in Peoria 1. Peoria Civic Center
3. EastSide Centre
Sports: Basketball, hockey, indoor football, wrestling Conveniently located in downtown Peoria, the Peoria Civic Center is home to the Bradley Braves, Bradley University’s NCAA Division I basketball team, and the Peoria Rivermen professional hockey team. The convention center includes Carver Arena, host to the Illinois High School Association Boys’ Basketball state finals every March. This 29,000-square-foot arena seats 9,919 for hockey and indoor football, 11,433 for basketball and is also equipped for wrestling matches. The arena has several concessions, restrooms, parking lots and is handicap-accessible. Peoria Civic Center also offers 110,000 square feet of exhibition space, a 27,000- square-foot ballroom and theater that seats 2,100 that can be used for a wide variety of sports and events.
Sports: Baseball, softball, soccer, football, track For world-class athletics, EastSide Centre provides facilities for up to collegiate-level sports and has hosted tournaments on national, regional and local levels. It is home to East Peoria youth sports, East Peoria Community High School baseball, soccer, football and track, and Robert Morris University football and baseball. The center offers baseball and softball fields, indoor and outdoor soccer and football fields, and indoor and outdoor running tracks. For over a decade, EastSide Centre has hosted the Illinois High School Association State Softball Championships, along with the Illinois Elementary School Association’s State Baseball Tournament and the NCAA Division 2 Softball Championships. Amenities include restrooms, parking and locker rooms with showers.
2. Louisville Slugger Sports Complex
4. Dozer Park
Sports: Baseball, softball As the only Louisville Slugger facility in the United States, this 125,000-square-foot, dome-style building has all the amenities necessary for your next sporting event. The complex contains 10 outdoor fields with live streaming and 100% synthetic turf, MLB-style walk-out dugouts, bullpens, electronic scoreboards, two indoor baseball/softball fields and multi-purpose hard courts. The facility includes clubhouses that host weeklong baseball, fast-pitch and training events.
Sports: Baseball, softball Home to the Peoria Chiefs, the Midwest League affiliate of the St. Louis Cardinals, Dozer Park’s Class A stadium is an ideal location for baseball and softball teams. The 7,500-seat stadium is equipped with sod containing an eight-inch-deep root zone of sand and Dakota peat for nutrition and a pitcher’s mound made up of mostly clay for wear resistance. Amenities include restrooms, parking, five fixed concession stands, a press box, a game operations room, 20 luxury boxes and two party decks.
252
Sports Planning Guide
@SportsPlanGuide #SportsPG
SPORT_252-253_Layout 1 10/14/16 11:47 AM Page 253
5. Avanti’s Dome Sports: Softball, baseball, football, lacrosse, soccer, MMA This 33-acre, 76,000-square-foot and climate-controlled dome hosts numerous events and teams including Bradley University baseball, softball, soccer and golf. The dome features a full-sized soccer field, four outdoor baseball/softball fields, in-dome batting cages and the 3,000-square-foot Zeller Banquet Center, which can be separated into two rooms.
6. Five Points Washington Sports: Volleyball, basketball, swimming, track & field The facility contains an indoor running track, one collegiatelength basketball and volleyball court and two high schoollength courts, fully equipped with two wireless digital scoreboards and a partition. The aquatic center includes an 88-degree leisure pool and an eight-lane, 15-yard competition pool ideal for swim meets and practices.
Adventure Awaits Visit Kartville, an amusement park featuring go-karting, ATVs, bumper boats, mini golf and batting cages for a day of fun and excitement. For Peoria’s best live entertainment, check out Limelight Eventplex for local, regional, national and global touring acts. The Spirit of Peoria paddlewheeler offers sightseeing cruises, private charters and overnight excursions to Starved Rock State Park and the St. Louis riverfront. Offering 30-minute, one-hour and two-hour tours, the World on Wheels Segway tours are a great way to explore Peoria when time is limited due to games and practices. Peoria Riverfront Museum, a museum
filled with art, science and culture, will entertain your group with a planetarium, theater and fascinating exhibits. Experience the Caterpillar Visitors Center, where your group can explore the center on a self-guided tour with interactive displays and exhibits.
Making Your Way to Peoria
As a link between Chicago and St. Louis, Peoria’s interstate highways and international airport make getting there easy and accessible. Peoria can be reached by I-74, which connects Indianapolis to the Quad Cities. Just a 15-minute drive from the city center, General Wayne A. Downing Peoria International Airport (PIA) offers daily flights to and from major cities such as Chicago, Dallas, Atlanta, Minneapolis, Charlotte, Detroit, Tampa, Phoenix, Las Vegas and Orlando.
Planner Perspective “The community’s ‘can-do’ spirit, first-class hotels, a recently renovated downtown, multi-purpose arena, a new riverfront museum, Caterpillar Visitors Center and various dining options all within walking distance of one another all make Peoria a winning choice for any group. Choosing Peoria to play host to a number of our high school state final events is one of the best decisions we’ve ever made!” — Kurt Gibson, Illinois High School Association (IHSA), Assistant Executive Director
PEORIA AREA CVB Cory Hatfield, Director of Sales 309-282-3283 • chatfield@peoria.org Peoria.org
SPORT_254_Layout 1 10/14/16 11:39 AM Page 254
3
ST. CHARLES, IL Greater St. Charles, Illinois offers all the amenities, venues and attractions you need in a central location. Facilities for Everything from Soccer to Horse Shows 1. East Side Sports Complex Sports: Softball, baseball, soccer, volleyball, tennis, basketball Located on the east side of St. Charles, this 102-acre park features a multi-sport complex that accommodates athletic events of all kinds. The park is home to the Baseball Association and is the site of the annual Comet Classic softball tournament. It features eight lighted softball and baseball fields, three lighted soccer fields, 10 multi-purpose play fields, four lighted sand volleyball courts, a lighted skate park, two lighted tennis courts and two lighted basketball courts.
2. Fox Valley Ice Arena Sports: Hockey, ice skating Hockey and ice skating events will find their home at Fox Valley Ice Arena. The venue features an NHL arena with seating for 3,000 and an international arena that seats 500. It has hosted numerous youth, USA Hockey and Figure Skating national and regional championships. It’s home to the Cyclones Youth Hockey AA Club, Aurora University D3 Men’s Hockey team and Chicago Steel USHL team. The arena also boasts a restaurant, fitness center, skate rental and a pro shop.
3. Lamplight Equestrian Center Sports: Equestrian A premier horse show facility, Lamplight Equestrian Center is a beautiful venue that provides competitors with a great experience. Lamplight hosts between 20-25 competitions every show season, including dressage shows and hunter/jumper shows. The 56-acre 254
Sports Planning Guide
facility features eight competition dressage rings, warm-up rings, stabling for 1,200 horses, shaded viewing pavilions and bleacher seating for 750 spectators.
Downtime Options Abound in Greater St. Charles The Arcada Theatre, which has 900 seats, is considered by many to be the Midwest’s best concert venue, with musical acts such as Tony Orlando and Bret Michaels headlining the fall 2016 calendar. Laugh yourself silly at Zanies Comedy Club at Pheasant Run Resort, where the 2016 season featured well-known TV personalities such as Chelsea Lately performer Eliot Chang. Catch a play at Steel Beam or Vero Voce Theatres, a movie at the Quad or even a 9D virtual reality experience at XD Adventures. Visit St. Charles Municipal Building, an 84-foot-tall Arte Modern structure built in 1940 and constructed with black granite and white Georgian marble. Car fanatics will love the Baltria Vintage Auto Gallery, which features classic and exotic automobiles from the last 100 years. In addition to the miles of trails, nature lovers will appreciate the exhibits on display at the Hickory Knolls Discovery Center, which houses some of Fox Valley’s natural treasures, including a wetland exhibit, live animal displays and an indoor turtle pond. Then head over to Garfield Farm and Inn Museum to discover what life was like on an 1840s farm.
Easily Accessible from the Midwest Located less than 50 miles from Chicago, the Greater St. Charles area is easy to reach from anywhere in the Midwest. It is served by a number of major highways, including I-90 and I-88, making it convenient for teams who are driving. The Greater St. Charles area is also close to two major airports, Chicago O’Hare International Airport and Midway International Airport, both of which are served by most major carriers.
GREATER ST. CHARLES CVB
Nick Bacik, Sports Tourism Development Manager 630-377-6161 • nick@visitstcharles.com VisitStCharles.com
@SportsPlanGuide #SportsPG
SPORT_255_Layout 1 10/16/16 8:41 PM Page 255
Win or Lose, What Else is There to Do? Whether it’s bowling at Old Orchard Lanes, appreciating the creativity at Krannert Art Museum or tackling the beautiful natural world that permeates the entire region, your team is sure to enjoy themselves. Once they’ve worked up an appetite and are hankering for some hearty Midwestern food, the dining options are almost endless. Grab breakfast at The Original Pancake House, classic American cuisine at Seven Saints or a slightly more upscale dinner at Big Grove Tavern.
How Do I Get the Team There?
3
CHAMPAIGN COUNTY, IL Tucked away in the heart of Illinois, Champaign County has been quickly making strides as a sports capital of the Midwest.
Champaign County Has the Facilities You Need
If your teams decide to make a road trip to Champaign County, I-57, I-72 and I-74 run through the region. Midwestern cities that are six or fewer hours away from Champaign County include Chicago, St. Louis, Indianapolis, Milwaukee, Detroit and Cleveland. For teams who’d rather fly, ChampaignUrbana Airport (CMI) is located right near the University of Illinois and is serviced by American Airlines. Another option is for teams to fly into Chicago’s O’Hare International Airport or Midway International Airport and then drive two-and-ahalf hours to Champaign County.
VISIT CHAMPAIGN COUNTY
Ryan Reid, Sales Manager 217-351-4133 • ryanr@visitchampaigncounty.org VisitChampaignCounty.org
1. Recreation Center (ARC) at the University of Illinois Sports: Basketball, volleyball, swimming, cheerleading, racquetball The ARC, with an impressive 340,000 square feet, is one of the country’s largest on-campus recreation centers. The facility features four gyms (13 basketball/17 volleyball courts), 12 racquetball courts, two pools, nine multi-use spaces and a 150-seat auditorium.
2. Atkins Tennis Center/Khan Outdoor Complex Sports: Tennis Home to the 2013 NCAA Tennis Championships, Atkins Tennis Center/Khan Outdoor Complex features eight championship courts with built-in bleachers and lights, an indoor facility with six courts, pro shop, locker rooms and lounge areas. In addition to the championship courts, there are 12 lighted and newly refinished courts on-site, with access to 11 additional courts blocks away.
3. State Farm Center Sports: Basketball, gymnastics, wrestling The State Farm Center, with a $170 million renovation completed in fall 2016, is home to Fighting Illini Basketball. The arena will sit 16,000 in seats, bleachers and premium club seating. The dome-shaped building opened in 1963 and was only one of two edge-supported domes in the world. The iconic space hosts multitudes of events, from basketball to gymnastics to wrestling and much more. SportsPlanningGuide.com
Sports Planning Guide
255
SPORT_256_Layout 1 10/17/16 7:47 AM Page 256
Golf Courses Galore 1. Pine Lakes Golf Club Sports: Golf The course, with its recently expanded sand traps and 5,889 yards of golf from the longest tees, has a course rating of 67 and a slope rating of 107. Its beautiful views, upgraded yardage markers, flag poles, tee boxes, greens and newly built clubhouse can comfortably and ably host your next golf event or tournament. Spectators and participants alike will enjoy the club’s amenities, including big-screen TVs, a game room and snack bar.
3 WILLIAMSON COUNTY, IL Golf events and Williamson County go together like southern Illinois and natural beauty. Host your next event here for a truly delightful time.
VISITSI
Shannon Johnson, CEO 800-433-7399 • sjohnson@V isitSI.com VisitSI.com
2. The Links at Kokopelli Golf Club Sports: Golf Golfweek Magazine named this course one of the best places to play in 2014. With 7,154 yards of golf from the longest tees, this par-72 course in Marion is just the right amount of challenging. It has a course rating of 72.2 and a slope rating of 132, and it boasts well-groomed fairways and greens to go along with its 96 bunkers. And with its on-site restaurant and sports bar, Kokopelli offers no shortage of entertainment and food options for participants and spectators.
3. Crab Orchard Golf Club Sports: Golf Crab Orchard Golf Club was named one of Golf Digest’s “Best Places to Play.” The par-70 course in Carterville has lush fairways, subtly breaking small greens and 6,420 yards of golf from the longest tees. Its course rating is 71 and its slope rating is 129, but it offers five levels of challenge to accommodate all levels of competition and skill. With a large driving range, target greens and a practice bunker, participants can stay loose between rounds.
Fun Things for Your Free Time Before tee time and after the 18th hole, people can lose themselves in the natural beauty of Williamson County and the nearby Shawnee National Forest. They can enjoy the area’s exceptional fishing, wildlife watching, hiking and cycling. You can steep yourself in the history of the area at several monuments, memorials and museums, including the Williamson County Historical Society Museum. You can also satiate your hunger and thirst at one of the county’s great restaurants, pubs and wineries.
Getting to Williamson County Major roads include I-24, I-57, and U.S. Highway 45. Williamson County Regional Airport in Marion is the region’s only commercial service airport, with daily flights to St. Louis. You also have the option of flying into St. Louis and making the scenic 135-mile drive to Williamson County. 256
Sports Planning Guide
@SportsPlanGuide #SportsPG
SPORT_257_Layout 1 10/14/16 2:52 AM Page 257
10 INDOOR FACILITIES | 5 MULTI-SPORT OUTDOOR FACILITIES | 16,000 HOTEL ROOMS
We’ve got trails, beaches, arenas, fields and parks close to downtown. And we’ve got a city filled with award-winning restaurants, hotels, nightlife, a casino and museums. Together, that means no matter who wins the event you host here, you’re still a hero.
visitmilwaukee.org/sportsplanning
SPORT_258-259_Layout 1 10/17/16 2:02 PM Page 258
4
MILWAUKEE, WI Big Spaces for Big-Time Sports Events 1. Wisconsin Center Sports: Fencing, table tennis, volleyball, gymnastics This downtown convention center offers 189,000 square feet of space and a 37,506-square-foot ballroom, making it ideally suited to host a wide range of sporting events. The center has played host to US Fencing, US Table Tennis, USA Volleyball and numerous gymnastics events. In addition to classic amenities like concession areas and ample seating, Wisconsin Center also features skywalks that connect it to multiple hotels and attractions in downtown Milwaukee.
2. Pettit National Ice Center Sports: Ice skating, speed skating As an official U.S. Olympic Training Site, the Pettit Center has been home to many medal-winning speed skaters and has provided the ideal venue for national and international competitions. The Pettit Center is the only indoor sea-level oval in the U.S. available to American athletes and can accommodate both long and short track events. 258
Sports Planning Guide
Bring your team to Milwaukee and enjoy state-of-the-art facilities and Midwestern charm. 3. Uihlein Soccer Park Sports: Soccer, lacrosse, indoor football, field hockey, ultimate Frisbee, archery Uihlein is Milwaukee's premier indoor/outdoor soccer complex. The park's impressive features include 13 outdoor soccer fields (including two lighted stadium fields), three climatecontrolled indoor Astroturf fields, full food and beverage areas, locker rooms and a training facility. Uihlein has hosted large-scale soccer events such as the USA Ultimate Division III College Championship and also tournaments for a variety of other sports like field hockey and lacrosse. Notably, the park hosted the archery portion of the wheelchair Olympics.
4. Miller Park Sports: Baseball Home to the Milwaukee Brewers, Miller Park opened in 2001 and has been a Wisconsin sports fixture ever since. Equipped with a fan-shaped convertible roof, natural grass and a variety of deluxe amenities (including large parking lots, concession stands, locker rooms and more), Miller Park is one of the premier baseball stadiums in the country. @SportsPlanGuide #SportsPG
SPORT_258-259_Layout 1 10/18/16 12:57 PM Page 259
FACILITY SPOTLIGHT
5. The Rock Sports Complex Sports: Baseball, softball, BMX The Rock is new on the sports venue scene but is quickly becoming one of the nation’s most elite baseball complexes. It features four ballfields modeled after major league parks as well as a multi-sport and entertainment complex that’s home to the Seventh Gravity biking park, a top-tier BMX track and areas for snow sports. The Rock has hosted regional baseball tournaments and national BMX motocross events.
6. Milwaukee Lakefront/Bradford Beach Sports: Beach volleyball, triathlon Lake Michigan’s Bradford Beach has played host to numerous national beach volleyball tournaments such as the USAV Junior National Championships, US Open Junior Beach Volleyball National Championships and Jose Cuervo Pro Beach Volleyball Series. The USA Triathlon Age Group National Championships brought more than 4,000 athletes from all 50 states to Milwaukee’s lakefront for an unprecedented three years in a row from 2013 to 2015.
3
There’s Lots to Do After the Whistle Blows Want to entertain your players without tiring them out for the competition? Spend an hour or two strolling through one of Milwaukee’s nationally-renowned museums, like the Harley-Davidson Museum, Milwaukee Public Museum or Milwaukee Art Museum. If you’re looking for something a little more hands-on, head over to Discovery World, where your team can test out interactive science exhibits or pet sharks at the center’s massive aquarium. For some fresh air, explore the beautiful Milwaukee RiverWalk and take in the sights, including a bronze statue of the Fonz. Other team activities include feeding animals at Milwaukee County Zoo, exploring Lake Michigan on rented kayaks or shopping at Mayfair and The Mayfair Collection.
1
Getting Your Team to Milwaukee If your team wants to hop on a flight, Mitchell International Airport is only 13 minutes from the heart of the city and is serviced by American, Delta, Frontier, United and Southwest airlines. The city sits right off I-94 and is only 90 miles from Chicago and 80 miles from Madison, Wisconsin. Minneapolis, Detroit and St. Louis are less than six hours away.
6
Planner Perspective “Visit Milwaukee provided the NASC and its membership with first-class service and attention when they hosted the 2015 NASC Sports Event Symposium. The time, commitment and dedication to the association a member must exhibit when hosting the Symposium is extensive, and Visit Milwaukee pulled it off with flying colors.” — Lori Gamble, Associate Executive Director, National Association of Sports Commissions
VISIT MILWAUKEE
Marissa Werner, CSEE, Sports & Entertainment Sales Manager 414-287-6232 • mwerner@milwaukee.org VisitMilwaukee.org/meeting-planners/ meetings-and-event-types/sports/
SportsPlanningGuide.com
2 Sports Planning Guide
259
SPORT_260-261_Layout 1 10/14/16 2:45 AM Page 260
2
1
WISCONSIN DELLS,WI Fantastic Facilities for a Range of Sports 1. JustAGame Fieldhouse Sports: Volleyball, basketball, cheerleading, dance, gymnastics, martial arts, and wrestling Any player is sure to feel like a star in this massive 53,000square-foot multi-use center, complete with six full-length basketball courts and 10 full-length volleyball courts. JustAGame Fieldhouse is the ideal place to host basketball and volleyball tournaments and clinics year-round. Marvel at the 94-foot-long Court of Champions, which comes with seating for over 1,700 fans and a balcony/VIP area.
2. Poppy Waterman Ice Arena Sports: Hockey, figure skating Hit the ice at Poppy Waterman Arena - also known as Lake Delton Ice Arena – for an ideal skating event. From July 15 to May 1, the 85-by-200-foot arena space is the perfect host for hockey tournaments, figure skating competitions and invitationals. From May until mid-July, the ice is transformed into 17,000 square feet of concrete floor space that has been used for everything from dances to the Wisconsin Dells Bean Bag Toss Tournament. 260
Sports Planning Guide
Wisconsin Dells makes a splash in the world of sports.
3. Rotary Park Sports: Baseball Players and fans alike will love this recently renovated baseball park. With two baseball fields facilitated by Little League International Field, you can be sure it will be a location to remember. Rotary Park also offers a playground for non-participants, a picnic shelter to gather for those post-game snacks and on-site restrooms.
4. Woodside Wisconsin Dells Center Sports: Volleyball, basketball, wrestling, indoor softball, indoor baseball, lacrosse, football, soccer Perfect for just about any indoor sport you can think of, Woodside Wisconsin Dells Center has made a name for itself among sports planners. Home to 16 volleyball courts in 90,000 square feet of open space, it can easily host tournaments or events of all sizes. There is also a large, single multi-purpose field that has hosted lacrosse, soccer, and football among other sports. On-site parking and an additional 13,000 square feet of pre-event space make this venue super convenient and easily accessible.
5. Woodside Sports Complex – Mauston Sports: Baseball, softball; soccer and volleyball to come Enjoy your games outside at this 245-acre parcel of the Woodside Sports Complex. With eight synthetic turf baseball/ @SportsPlanGuide #SportsPG
SPORT_260-261_Layout 1 10/14/16 2:48 AM Page 261
softball fields, it is perfect for hosting sporting events of all sizes. Games can go on into the night with fields being lit for nighttime play. This site also offers a fully stocked concessions stand, parking facilities, and will soon offer on-site housing accommodations, 10 turf multi-purpose fields, 20 sand volleyball courts and a concert area with extensive seating.
Planner Perspective
6. Woodside Sports Complex – Wisconsin Dells
In the Heart of Wisconsin
Sports: Baseball, softball, lacrosse, soccer With six synthetic turf multi-use fields and four turf baseball/ softball fields, you will find plenty of space to host your next sporting event, and the natural beauty that surrounds the complex is icing on the cake. There are also six batting cages, a concession and retail area, meeting rooms, on-site parking and a VIP viewing area for spectators. Teams will need to provide their own officials, but on-site tournament directors are on hand to help cope with any problems that may arise.
Enjoy The Waterpark Capital of the World!® Home to more indoor and outdoor waterparks per capita than any other place on earth, Wisconsin Dells is home to both Wisconsin’s largest indoor waterpark and America’s largest outdoor waterpark. People flock here year-round for high-intensity thrills on over 200 waterslides and other water rides that have made the Dells famous. Noah’s Ark Waterpark, Mt. Olympus Theme Park & Water Park, Kalahari Resort Waterparks and Wilderness Hotel & Golf Resort are just a few of the big names your group will love to check out.
SportsPlanningGuide.com
“Our venue partners, Noah’s Ark and Tommy Bartlett, were a pleasure to work with as was everyone at the Dells VCB. This is one of our easiest venues to work with. The police, fire and EMS departments are very easy to work with and very accommodating.” — Eric Opdyke, Revolution3 Triathlon
The Dells is conveniently located off of Interstate 90, approximately 50 miles north of Madison (Interstate 94 converges with I-90 before it reaches the Dells, and then splits off again near Tomah, Wisconsin). It’s about a three-hour trip from Minneapolis or Chicago; five hours from Des Moines, Iowa; and six hours from Indianapolis and St. Louis. If your group is flying in, the most convenient airport is Dane County Regional Airport in Madison. From there, it’s an easy drive up I-90 to the Dells. This airport offers flights to and from international hubs like DallasFort Worth, New York City, Atlanta, Chicago and Minneapolis.
WISCONSIN DELLS VCB
Kyra Popp, Sales Manager 608-254-4636 • sales@wisdells.com PlayInTheDells.com
Sports Planning Guide
261
SPORT_262_Layout 1 10/14/16 3:01 AM Page 262
SPG
SPORT_263_Layout 1 10/16/16 9:06 PM Page 263
Hoosiers, Hoops and Great Sports Traditions A Premier Travel Media publication www.SportsPlanningGuide.com
INDIANA GUIDE • 2017
Get IN the Game: Sports Indiana Membership Continues to Grow
8
Event-Ready Destinations For Your Next Event
SPORT_264_Layout 1 10/18/16 8:40 PM Page 264
Let me be the first to invite you to Indiana! I love my job and am so proud of the Hoosier State. Our warm people and welcoming places are what set us apart. Everywhere you go in Indiana, you’ll encounter a unique brand of hospitality that we proudly call Hoosier Hospitality. Of course, sports traditions run deep in Indiana, too. The Hoosier State has been referred to as the birthplace of contemporary sport Mark Newman Executive Director
tourism, the Amateur Sports Capital of the World, home to the greatest spectacle in racing and more recently the Family Sports Capital of the World. Our venues span the spectrum, from historic to state-of-the-art. Indiana communities are experts at hosting events. They have successfully hosted hundreds of major national, international and world championships over the years. They possess that one invaluable resource—dedicated volunteers who cater to the needs of every participant and fan. We embrace youth sport, too, and are proud of our track record for staging events that have positively impacted the lives of able-bodied and impaired athletes alike. Indiana communities have made a commitment to being sports destinations and they understand that success in staging events is a team effort. Their understanding dates back to the 1970’s when Indianapolis established the world’s first municipal sports commission and modern sports tourism was born. Now, communities across Indiana and the world are benefitting from Indy’s original playbook. If the Indiana Of fice of Tourism Development or I personally can assist you as you move through your decision-making process, please do not hesitate to call on us. I can be reached at MNewman@VisitIndiana.com. I hope you will consider Indiana as the place for your next sporting event so we can share a little Hoosier Hospitality and give your fans and participants the experience of a lifetime. Sincerely,
Mark Newman, Executive Director Indiana Office of Tourism Development
IN
SPORT_265_Layout 1 10/14/16 10:55 AM Page 265
SPORT_266_Layout 1 10/17/16 7:10 AM Page 266
I NDIANA
268
Hoosiers, Hoops and Great Sports Traditions
270
Get IN the Game with Sports Indiana
©iStock.com/bgblue
SI
274 276 278 281 282
Hamilton County Grand Park Evansville Indiana Sports Corp
284 286 289 290
Terre Haute South Shore South Bend Mishawaka Columbus
Fort Wayne
632576 ,1',$1$ 0(0%(56+,3 5(&$3 0(0%(56 )2&86,1* 21 $ 0,66,21 WR SURPRWH ,QGLDQD DV D SUHPLHU GHVWLQDWLRQ IRU VSRUWV UHODWHG HYHQWV DGYRFDWLQJ IRU FRPPXQLWLHV WKURXJKRXW WKH VWDWH ZKRVH VSRUWV UHODWHG HIIRUWV HQKDQFH TXDOLW\ RI OLIH DQG VWLPXODWH HFRQRPLF GHYHORSPHQW ([SDQGHG PHPEHUVKLS IURP RQH PHPEHU FDWHJRU\ WR WKUHH ACTIVE / ALLIED / RIGHTS HOLDERS
6SRUWV ,QGLDQD KDV JURZQ WR PHPEHUV 0HPEHU %HQHILWV ,K\JH[PVUHS ZLZZPVUZ à ® 5L[^VYRPUN L]LU[Z à ® 3LNPZSH[P]L HK]VJHJ`̸ :WVY[Z 0UKPHUH .YHU[ à ® 4LU[VYPUN WYVNYHT à ® (JJLZZ [V YPNO[Z OVSKLY KH[HIHZL 7YVTV[PVU VM L]LU[Z HUK VYNHUPaH[PVU [OYV\NO :WVY[Z 0UKPHUH»Z ^LIZP[L ZVJPHS TLKPH HUK THYRL[PUN PUP[PH[P]LZ
0HPEHUV \RX PD\ NQRZ Game Day USA, Indiana Sports Corp, Indiana Parks and Recreation Association, NCAA, National Softball Association, Hamilton County Sports Authority and Visit Indy
)25 025( ,1)250$7,21 9,6,7 632576,1',$1$ 25* 266
Sports Planning Guide
@SportsPlanGuide #SportsPG
SPORT_267_Layout 1 10/14/16 10:48 AM Page 267
SPORT_268-271_Layout 1 10/14/16 10:27 AM Page 268
I N DIA NA
T
Hoosiers, Hoops and Great Sports Traditions
he word “Hoosier” has been used to describe a resident of Indiana since the 1830s. It’ s an iconic term passed down through the generations, a treasured trademark of the 19th U.S. state. No state so proudly associates with, or can be so easily described by, one word. “Hoosier”— farming, basketball and proud Midwestern values. Indiana knows these things better than Colorado knows the Rocky Mountains; better than Louisiana knows Mardi Gras. But there is one detail no one seems to be sure of: How did “Hoosier” originate? The answer is complicated because there’s a range of viable theories. Some claim the term came from a contractor named Hoosier who was employed on the Louisville and Portland Canal. Others believe it derived from “hoosa,” the Indian word for corn. And then there are those who say it mimics Indiana pioneers who were known to yell, “Who’s yere?” when someone knocked on the cabin door. In truth, any of these could be right. The real question is, how did Indiana become an athletic powerhouse with such an unparalleled sports tradition? The answer lies in dissecting both the past and the present. Indiana
268
Sports Planning Guide
is home to towns that have long cultivated sports, towns built on the backs of hard-working Midwesterners who found time between harvesting the cornfields to shoot hoops or toss around a baseball. You can’t talk about Indiana sports without mentioning basketball. And what movie better epitomizes the state than Hoosiers, the true story of a small-town high school basketball team that shocks just about everyone on its way to the state finals. Hoosiers was released in 1986—but let’s go back a little further, to March 16, 1894. On this date, the state of Indiana met one of its first true loves, the game of basketball. Indeed, it was on the second floor of the Terminal Building in freezing-cold Crawfordsville that a group of young men first played basketball. The sport dreamed up by James Naismith and brought to central Indiana by one of his disciples, Nicholas McKay, was a massive hit. They played on ice rinks in Madison, on the fields of Martinsville, in the lumber yards in Carmel. Basketball was accessible—all you needed was a ball and a basket—and could be played with only one person. Today, the Indiana University men’ s basketball team dominates attention, as proud alumni and hoops fans alike flock to watch their young Hoosier men every March in the NCAA tournament. But the
@SportsPlanGuide #SportsPG
SPORT_268-271_Layout 1 10/14/16 10:51 AM Page 269
Midwest’s best high school and collegiate athletic competition and a number of exceptional venues. There’s also Terre Haute, home of Lavern Gibson Championship Cross Country Course, one of the few purpose-built cross country courses in the world; the site has hosted multiple NCAA Championships. In the northern part of the state sits South Bend, Indiana, a historic city that features Notre Dame athletics and a whole lot more. The University of Notre Dame has a storied football tradition—just watch the movie Rudy. Whispers of greatness and echoes of roaring crowds from decades ago course through the halls of Notre Dame Stadium. At the direction of legendary coach Knute Rockne, the football field was built in 1930 in just 60 days. Recently, the university approved a $400-million renovation project, with completion set for 2017. During summer months in Indiana, attention turns to baseball. The country’s first professional baseball game was played in Fort Wayne, when on May 4, 1871 the Fort Wayne Kekiongas shut out Forest City of Cleveland. The American pastime had found its first beginnings in the Hoosier State. Baseball tradition has continued in Indiana ever since. Today minor league parks draw crowds in South Bend, Fort Wayne, Gary and Indianapolis, while massive youth complexes cater to amateur baseball tournaments. For example, Grand Park in Hamilton County spans 400 acres and features 26 baseball/softball diamonds (and 31 multi-purpose fields). Indiana has sports history like no other state in the country , along with a plethora of small towns and major cities boasting venues that never fail to impress fans across a wide spectrum of ages and backgrounds. SPG
Phil Ellsworth/ESPN Images
college hoops tradition doesn’t end in Bloomington. Butler University, a small school in Indianapolis, saw its men’s basketball team make a Cinderella run to the NCAA title game in 2010, not unlike the young men from Hoosiers. The University of Notre Dame women’s basketball has won the Athletic Coast Conference in each of the past three seasons, including NCAA runner-up finishes in 2014 and 2015. And of course no one has hosted more NCAA Final Fours than Indianapolis in the modern era of basketball. Celebrating its 100th year in 2016, the Indianapolis 500 is the most famous car-racing phenomenon on the planet. It is held annually at the storied grounds of Indianapolis Motor Speedway. The event sits atop any sports fanatic’s bucket list. Every Memorial Day weekend, 300,000 people jam the stands—it’s the most attended single-day sporting event on earth—to witness 500 miles of pure, engine-revving, gasoline-scented exhilaration. Indianapolis has been called the “Amateur Sports Capital of the World,” and for good reason. Both the NCAA and the National Federation of State High School Associations have their headquarters in the city. The NCAA moved to Indy in 1997 from Johnson County, Kansas. The organization simply couldn’t turn down the bid of Indianapolis, with its central location and 50,000-seat (since-demolished) RCA Dome. Today, visitors can enjoy all 24 NCAA sports at the Hall of Champions which sits alongside NCAA headquarters. There are interactive exhibits, trivia challenges and artifacts from colleges around the nation. The Hoosier State also has many other cities that boast a rich sports tradition. One example is located on the southern tip of the state—Evansville. Indiana’s third-largest city features some of the
SportsPlanningGuide.com
Sporting events in Indiana run the gamut from Big Ten basketball to cross country meets to Indy car racing. Sports Planning Guide
269
SPORT_268-271_Layout 1 10/14/16 10:40 AM Page 270
GET
S
IN
THE GAME
Sports Indiana continues to grow and diversify by welcoming tournament planners to their membership ranks
ports can have an exciting and inspiring impact on our lives and bring us together in a time when other aspects of life seem to be pulling us apart. Baseball doesn’t care who you voted for. Basketball doesn’t worry about the certifications you have obtained. Football doesn’t stress over what country your ancestors came from. Sports have an undeniable power which can used to help boost not just your organization or city , but an entire state’s stature. This is one reason why state-based organizations have become a beacon for organization and promotion for rights holders 270
Sports Planning Guide
and governing bodies. Together they are stronger, and the results have a positive ripple effect throughout local communities. Sporting events can have a powerful impact on a region’s economy. Guests eat in restaurants, shop in stores, stay in hotels and tour the local attractions. Becoming a destination for a tournament can help a municipality come together to provide a unique and exciting experience for visitors while getting a chance to promote their local businesses. Being a destination where people come back year after year compounds those experiences and at times creates something so special the whole nation stops to watch. @SportsPlanGuide #SportsPG
SPORT_268-271_Layout 1 10/14/16 10:37 AM Page 271
Why join Sports Indiana?
How will Sports Indiana help promote
and support my events? In the Crossroads of America, Sports Indiana strives to do just that for its members and their communities. The organization works to Members are treated to a plethora of other benefits from the mobring tournament professionals together to learn about the dynamic ment they sign up, including access to Sports Indiana’s Members field of sports event planning and grow sports tourism in Indiana. Only website, which offers contact lists, presentations from education Founded in 2008, Sports Indiana started out with 15 members represessions, appointment lists, and information on the tradeshow rebate senting sports commissions and convention and visitors bureaus offered to members. The organization features a digital distribution across Indiana with the simple idea that by building connections in platform to send out members’ information in a monthly e-newsletter the industry, members could recommend to 1,500 contacts, highlighting new members, “Sports Indiana is a vibrant events to other communities that didn’t work promoting events and celebrating success in Inout in their own back yard. In 2014, Sports diana sports tourism. Sports Indiana also helps organization comprising event Indiana’s board of directors voted to expand promote its members through its social media professionals from throughout membership to rights holders and allied presence on Facebook and Twitter. the state who share a passion members. Currently they have 12 of those For those who need financial assistance in for sports and sports tourism. members representing event planners, tourlanding a tournament, Sports Indiana is there to nament housing services, parks & recreation lend a hand securing grants. As a fiduciary of One of the departments and 21 different communities throughout funds for the Indiana Office of Tourism Development, the most satisfying Indiana . organization created the Grant Committee of Sports aspects of “Sports Indiana is a vibrant organization comIndiana to review grant applications and award those hosting events prising event professionals from throughout the dollars throughout the state. Since its inception in 201 1, state who share a passion for sports and sports 94 grants have been awarded totaling $476,400 across in Indianapolis tourism,” said Arlene McDonald, event director for the state of Indiana, supporting a diverse group of events and Indiana is Indiana Swimming. “One of the most satisfying including youth tournaments, adaptive sports, collegiate the robust spirit aspects of hosting events in Indianapolis and Indichampionships, and amateur events in 20 communities. of collaboration ana is the robust spirit of collaboration and support “The state of Indiana is fortunate to have an organizaand support among leaders across all sports, guaranteeing that tion like Sports Indiana – advocating for sports tourism tourists have the best possible experience during events on behalf of their members in every corner of the among leaders their stay in the Hoosier State. Sports Indiana is the state,” said Don Flynn, VP business development, Game across all leader in building and perpetuating those invaluable Day USA. “As a longtime travel baseball tournament host sports, partnerships.” it was an easy decision for Game Day USA to become a guaranteeing To foster these relationships between members, Sports Indiana member to support their mission and to that tourists Sports Indiana hosts a number of professional also support the CVB and sports commission members development events during the year. These events we do business with throughout Indiana. Event organizers have the span from topics like Sports Event Housing—which should definitely check with Sports Indiana if looking for a best possible included a Q&A session with a panel of CVB, hotel, great location for their next sporting event.” experience third party housing and event organizing representaAs the sports tourism industry continues to grow , during their tives—to one based entirely on NCAA bids. Here, organizations like Sports Indiana are establishing themstay in the members meet with top collegiate athletic leaders selves as valuable resources for promotion, networking, who offer a firsthand look at the process of and education in the ever-changing landscape of Hoosier State. accepting bids and what they look for. tournament planning. Joining an organization like Sports Indiana is the leader in Sports Indiana is also able to conduct surSports Indiana can give planning professionals a building and perpetuating those veys to identify industry trends, which can leg up in this vast field and bring them together then be used to draft new education seswith other leaders in the industry. From the smallinvaluable partnerships.” sions the following year. est t-ball tournament to the largest professional —Arlene McDonald Sports Indiana also hosts networking and collegiate games in the country, Sports IndiEvent Director for Indiana Swimming events for its members in a number of difana is there to offer a helping hand to help leadferent settings. During the formal educational settings, the organiers identify best practices, establish contacts, and secure victory. zation sets aside time for members to mingle and foster new Those interested in learning more about Sports Indiana can visit relationships. Bi-monthly board meetings also provide members an their membership web page at SportsIndiana.org/membership. There opportunity to meet their peers and discuss trends in the sports prospective members will find the different membership categories, tourism industry. Other events are more casual, like the Member the organization’s bylaws, a list of membership benefits and a memMeet-Ups, where individuals gather for lunch to discuss the chalbership application. If you have questions regarding membership with lenges and successes of their operations in an open and inviting Sports Indiana, or wish to submit a completed application, please send setting. them to sportsindiana@indianasportscorp.org. SPG SportsPlanningGuide.com
Sports Planning Guide
271
SPORT_272-273_Layout 1 10/13/16 10:23 PM Page 272
SPORT_272-273_Layout 1 10/13/16 10:23 PM Page 273
SPORT_274-277_Layout 1 10/14/16 12:07 AM Page 274
IN
HAMILTON COUNTY Hamilton County goes above and beyond in offering services and support for your next event – from pre-planning to the award ceremony.
Facilities for Champions Forest Park Aquatic Center Sports: Swimming, diving This outdoor heated, 50-meter pool offers 10 lanes, a separate 25-yard diving well with 1-meter and 3-meter spring boards, 5-, 7- and 10-meter platforms, a water slide, toddler pool, locker rooms, concessions, lights and PA system.
274
Sports Planning Guide
@SportsPlanGuide #SportsPG
SPORT_274-277_Layout 1 10/13/16 10:54 PM Page 275
2 2. Best Choice Fieldhouse Sports: Basketball Best Choice Fieldhouse, a premier basketball facility in the Midwest, features six courts in a 53,000-square-foot facility. Additional amenities include an arcade and eating area. Best Choice Fieldhouse draws nationally recognized events and over 800,000 players and spectators annually.
3. Billericay Park Sports: Baseball, softball Billericay Park features eight diamonds in a 29-acre park. The diamond’s dimensions accommodate 13-and-under age groups. The diamonds feature grass infields, and additional amenities include lights, a press box, concession stand and restrooms.
4. Bobby A Mills Field of Dreams Sport: Baseball Bobby A Mills Field of Dreams offers eight fully functioning baseball diamonds, all with turf infields and grass outfields. A featured field with top-notch amenities can host the most prestigious of championship games or events.
3 The Fun Doesn’t End at the Final Whistle From symphonies to plays, the Center for the Performing Arts and Klipsch Music Center are sure to entertain. Located in the heart of old town Carmel, Indiana, the Carmel Arts & Design District is the Midwest’s premier arts and design destination and home to interior designers, art galleries, showrooms at the Indiana Design Center, restaurants, antique stores and a variety of specialty retail shops. Surf the waves, rock climb and enjoy your own private cabana at the Waterpark at the Monon Community Center. The kids in your group will never want to leave Conner Prairie’s five themed areas, helium balloon voyage and new treehouse outpost. After working up a big appetite post-game, try Bub’s Burgers & Ice Cream or Big Hoffa’s Smokehouse Bar-B-Que. The bakery at Rosie’s Place is sure to satisfy any sweet tooth. For those with a little extra downtime, try any of the over 50 restaurants on the Tenderloin Trail and indulge in a Hoosier tradition.
Finding Your Way to Hamilton County, IN
Sports: Ice hockey, ice skating, figure skating The Fuel Tank features full-size rinks suitable for skating, figure skating and hockey. The facility also includes a concession/ eating area, arcade and a pro shop.
Located just minutes northeast of Indianapolis, Hamilton County's communities of Carmel, Fishers, Westfield and Noblesville are easily accessible from Highways 31, 32, 37 and 38 as well as I-69 and the Indianapolis beltway I-465. Hamilton County is 45 minutes from Indianapolis International Airport, which is serviced by Air Canada, Allegiant, American, Delta, Frontier, Southwest, OneJet, United and Vacation Express.
6. Olio Fields
Planner Perspective
5. The Fuel Tank
Sports: Softball, baseball Olio Fields spans an 18-acre park near the Hamilton Southeastern High School campus. It features six softball fields and one baseball field, all of which have lights. The park also features a pavilion with restrooms, a concession stand and a nearby playground.
SportsPlanningGuide.com
“Hamilton County was an exceptional host to the 2012 & 2016 BMW Championship at Crooked Stick Golf Club. The support and enthusiasm from the county, community members and local businesses is second-to-none, and an event of this magnitude could not run successfully without all of these parties coming together.” — Sally White, Championship Manager at Western Golf Association
Sports Planning Guide
275
SPORT_274-277_Layout 1 10/14/16 12:04 AM Page 276
IN
GRAND PARK
Increasingly a host to a variety of sports, Hamilton County’s Grand Park continues to develop its 400 acres for tournaments and visiting teams.
An Impressive Lineup of Facilities Grand Park Events Center Sports: Baseball, softball, soccer, football, rugby, field hockey, lacrosse, basketball This 335,000-square-foot facility houses three full-size professional fields (115 by 75 yards each), a 45,000-square-foot warm-up area, a 30,000square-foot mezzanine concourse for spectator viewing, 5,000 square feet of meeting space and food and beverage services. 276
Sports Planning Guide
@SportsPlanGuide #SportsPG
SPORT_274-277_Layout 1 10/13/16 11:56 PM Page 277
3
2 2. Baseball/Softball Diamonds Sports: Baseball, softball Grand Park features 26 diamonds total. Eight of these diamonds – labeled D1 through D8 – have college dimensions; four are grass and four are synthetic. Five of these eight diamonds offer lights (four synthetic and one grass). D1’s dimensions are 330 feet down the lines and 400 feet to center. D2-D8’s dimensions are 320 feet down the lines and 390 feet to center. In addition to these eight diamonds, Grand Park offers four grass Flex Diamonds for 13U-14U level of play. D9, D10 and D12 dimensions are 275 feet down the lines and 350 feet to center. D11 dimensions are 300 feet to left, 290 feet to center and 235 feet to right. There are six softball diamonds with skinned infields. Portable mounds can be used for 12U and below (grass). D21-D26’s dimensions are 200 feet down the lines and 215 feet to center.
3. Soccer/Multi-purpose Fields Sports: Soccer, lacrosse, football, flag football, Ultimate Frisbee Grand Park features 31 multi-purpose fields – seven synthetic and 24 engineered Kentucky bluegrass. All seven synthetic fields and one championship grass field (F1) have lights. The playing surface dimensions for all fields are: 360 feet by 270 feet.
4. Jonathan Byrd’s Fieldhouse Sports: Basketball, volleyball Grand Park recently added an 88,000-square-foot basketball facility, officially opened in January 2016. Jonathan Byrd’s Fieldhouse features eight full-size basketball courts, including one NBA regulation-size. There are three HD cameras on every court and 12 Wi-Fi hotspots throughout the facility. A mezzanine level is available for viewing and a full-service restaurant is provided by Jonathan Byrd’s catering. Additional amenities include four shoot-a-way machines and sponsorship opportunities on every court. The fieldhouse is currently home to the Indianapolis Diesels semi-pro basketball team, Indy Juniors Volleyball Club and George Hill Rising Stars, Inc.
Additional Amenities Nine parking lots with 3,117 asphalt parking spaces are spread throughout Grand Park, designed in a way so visitors are never farther than a two-field walk from their lots. Additionally, there are roughly 1,100 grass/gravel parking spaces. Players, coaches, referees and fans enjoy seven concession SportsPlanningGuide.com
stands. Each stand is equipped with a second level that offers a 360-degree view of the complex and space for meetings, bookkeeping and scouting. For seating, each diamond has two sets of permanent stands with a capacity of 30 per stand. An administration building is located on each side of the facility and offers space for officials and teams. Both buildings are identical in design with one large conference room that can be broken into two smaller breakout rooms and one small conference room. There are restrooms and locker room facilities in both of the buildings as well.
Convenient Central Indiana Location Grand Park is less than an hour’s drive from Indianapolis International Airport and about a half-hour from the city of Indianapolis. The sports complex is easily accessible via many highways, including US-31 and I-465 East and West.
Planner Perspectives “We were impressed with the facility’s overall look; clean, open fields that are well-maintained, good parking, easy to find location, good management team, close proximity to hotels and restaurants with a variety of price points and easy access to the Indianapolis airport.” — Sheri Rhodes, National Events Manager at USA Archery “Grand Park is one of the most impressive baseball venues I have been to in the country.The design of the park makes it easy to run multiple baseball tournaments of all age groups.The staff at Grand Park was very helpful and willing to help out with whatever I needed throughout the tournament. I highly recommend attending a baseball tournament at this facility, you will be impressed.” — Justin Hlubeck, Western Tournament Director/Scouting Coordinator at Perfect Game USA
HAMILTON COUNTY SPORTS AUTHORITY
Scott Spillman, Sports Development Manager 317-660-4040 • sspillman@hamiltoncountysports.com HamiltonCountySports.com
Sports Planning Guide
277
SPORT_278-279_Layout 1 10/17/16 8:13 PM Page 278
1
EVANSVILLE, IN
Right in the middle of the country, Indiana’s third-largest city offers great attractions and premier sports venues.
Evansville’s Lineup of First-Class Venues 1. Ford Center Sports: Basketball, hockey Located in the heart of downtown Evansville, the Ford Center is an 11,000-seat multi-purpose arena that serves as the region’s epicenter for sports and entertainment. The 290,000-square-foot arena opened in 2011 and is home to the University of Evansville men’s basketball team and the professional ice hockey team, the Evansville Thunderbolts. It has hosted a variety of events ranging from concerts to the 2014 & 2015 NCAA Division II Men’s Basketball Elite Eight, the 2013 & 2014 Great Lakes Valley Conference Men’s and Women’s Basketball Championship, and Small College Basketball Hall of Fame Classic.
2. Deaconess Sports Park Sports: Baseball, softball All of the eight fields in the complex are lighted with shaded spectator seating and covered dugouts. Other comforts throughout the park include two playgrounds, two full-service concession areas, two spray parks, a separate building for tournament directors and an umpire locker room. A large 278
Sports Planning Guide
amphitheater with staging area can be used for presentations or events. Free Wi-Fi, wireless scoreboards, and batting/pitching cages are also part of the design of this state-of-the-art $16M facility. The amenities are in addition to a qualified, professional staff to manage and maintain the park to the highest standard.
3. Goebel Soccer Complex Sports: Soccer Goebel Soccer Complex offers 10 Olympic-size fields—two fescue, seven Bermuda grass and one synthetic turf. Six of the fields are equipped with sports lighting. Events hosted include preliminary rounds of the Indiana Soccer State Cup, Presidents Cup and Challenge Cup.
4. Angel Mounds Sports: Cross country, archery Occupied by Native Americans more than 1,000 years ago, Angel Mounds provides a uniquely historic backdrop to competitive running. The fast/flat course, open layout and great sightlines are the main reasons events like the 2016 Cross County Coaches’ @SportsPlanGuide #SportsPG
SPORT_278-279_Layout 1 10/17/16 8:21 PM Page 279
FACILITY SPOTLIGHT
National Youth Championship, 2014-2016 NCAA Division II Cross Country Midwest Regional, the 2017 NCAA DII Cross Country National Championship have chosen Angel Mounds.
5. Burdette Park BMX Track Sports: BMX Burdette Park BMX is one of the oldest BMX tracks in the country still in its original location. Unlike any other BMX track, Burdette is nearly 1,500 feet long with five straights and its famous S turn. It is known as one of the fastest downhill tracks around. Burdette Park BMX has hosted the NBL Grand Nationals, more than 20 BMX Nationals and the BMX Pre-Worlds.
2
6. Victoria National Sports: Golf Victoria National Golf Club is a premier golf club set on 418 acres of reclaimed mining land. Designed by Tom Fazio, the elite golf club opened in 1998 and has been host to prestigious golf tournaments like the 2015 & 2016 Big 10 Men’s Golf Championships and the 2012-2016 PGA Web.com Tour United Leasing & Finance Championship. In addition, Victoria National has earned some impressive awards, including being chosen as Best New Private Course of 1999, #45 in Golf Digest’s America’s 100 Greatest Golf Courses and #69 in Golfweek's Top 100 Modern Courses.
The Evansville Sports Corporation
4
When it comes to making sure your event has the local support it needs to be successful and grow, there is no better partner to have than the Evansville Sports Corporation. Created in 2010, the ESC has experienced staff and board members who can assist you with event volunteer recruitment and training, sponsorship, ticket sales, marketing, operations, logistics and much more. They work hand-in-hand with the Evansville CVB, which manages its very own online housing system so your event can have the most streamlined and efficient lodging experience possible. When it’s all said and done, the infrastructure and support is in place for your event to thrive in Evansville, IN.
A Midwestern Gem on the Ohio River Centrally located less than 2.5 hours away from Indianapolis, Louisville, Nashville and St. Louis, Evansville fits the Indiana billing as the ‘Crossroads of America’. The Evansville Regional Airport is served by American, Delta and United airlines with frequent flights to six major hub cities—Atlanta, Charlotte, Chicago, Dallas, Detroit and Orlando.
5
EVANSVILLE SPORTS CORPORATION Jason Sands, Executive Director 812-434-7699 • jsands@evansvillesportscorp.org Ashley Vezzoso, Director of Sales 800-433-3025 • avezzoso@evansvillecvb.org EvansvilleSports.org
SportsPlanningGuide.com
6 Sports Planning Guide
279
SPORT_280_Layout 1 10/12/16 4:30 PM Page 280
SPORT_281_Layout 1 10/16/16 9:20 PM Page 281
INDIANA SPORTS CORP When tournament planners are seeking sports venues or facilities for a top-notch event, Indiana Sports Corp provides a connection that brings the two elements together.
I
ndiana Sports Corp (ISC), founded in 1979, is the first sports commission in the country and a powerful force in bringing elite national and international events to Indianapolis. Some notable events that may sound familiar are Super Bowl XLVI in 2012, the NCAA Men’s Final Four (seven times), NCAA Women’s Final Four (three times), all Big Ten Football Championship Games since 2011, 18 U.S. Olympic Team Trials and many more. Organizers of athletic tournaments can connect with a variety of venues through the help of Indiana Sports Corp, which is there to facilitate the planning process. It works closely with public safety, hotels, transportation and tourism organizations to help organize and execute successful sports events. ISC is a great contact to have for any sports planner. For those interested in hosting an event outside of Indianapolis, ISC has, in cooperation with the State of Indiana, developed Sports Indiana, which is an organization designed to bring sport events and programming to areas across the state.
INDIANA SPORTS CORP 201 S. Capitol Ave., Suite 1200 317-237-5000 • info@indianasportscorp.org IndianaSportsCorp.org
SportsPlanningGuide.com
All About Connections: Indiana Sports Corp is the Winning Link.
Indiana is a sports-centric state and has been for years. Indiana Sports Corp strives to maintain that status and continue attracting “world-class sporting events.” Their mission is to not only enhance the communities and drive economic growth but also bring in events that provide opportunities for Indiana youth. Indiana Sports Corp provides many opportunities for young people. It offers clinics, curriculum, athlete appearances and programming in connection with sports events. When the Big Ten Women’s Basketball Championship came to town, ISC held basketball and life skills training for young women ages nine to 13. Recently, the 2016 U.S. Olympic Team Trials for Diving was in Indianapolis, and 25 young athletes were taught the basics of diving. Apart from drawing elite tournaments to Indiana, ISC also operates its own unique events. The annual Corporate Challenge brings 8,000 employees from 165 Indiana companies to participate in sports challenges over two weekends. The Indy Ultimate is an urban adventure race that makes stops at iconic sports, culture and military heritage sights in downtown Indianapolis. Indiana Sports Corp also provides sports organizers with information on the city of Indianapolis and the many reasons why it’s a great place to host an event. The city is incredibly convenient for sports planners, with more than 7,100 hotel rooms close to Lucas Oil Stadium and Bankers Life Fieldhouse. The Indiana Convention Center and Circle Center Mall are situated nearby and are connected by enclosed walkways. In addition, there are a number of great attractions, including the Indianapolis Zoo and other tourist favorites in downtown’s White River State Park. Sports organizers and venues have a useful resource in the Indiana Sports Corp. It’s there to connect planners with facilities that meet their needs and work with venues and cities to help create a successful event that brings vibrancy to the community and boosts the economy. Sports Planning Guide
281
SPORT_282-283_Layout 1 10/17/16 3:28 PM Page 282
1
FORT WAYNE, IN Facilities Fit for Any Competition
Trying to schedule a sports tournament and looking for the perfect city? Look no further— Fort Wayne, Indiana boasts indoor and outdoor venues that cater to your needs.
1. Allen County War Memorial Coliseum
3. SportONE Parkview Fieldhouse
Sports: Hockey, basketball, volleyball, wrestling This multi-purpose arena located near Johnny Appleseed Park in Fort Wayne was recently renovated and can now hold up to 13,000 people. Opened in 1952, War Memorial Coliseum was revamped in 2002, raising the roof 40 feet to add seats and modernize the building. With a new Conference Center constructed in 2015 and added to the south end of the massive Expo Center, the Memorial Coliseum totals over one million square feet of space for a variety of activities including sports, arts and culture, and family entertainment.
Sports: Basketball, volleyball, futsal Covering a whopping 57,000 square feet, the Parkview Fieldhouse is a principal indoor sports facility for tournaments and camps in the Midwest. Here are some main features: six high school regulation basketball courts, eight volleyball courts, four smooth fine sand courts and 21 restrooms. The fieldhouse makes it simple to host a big event, too, with easy parking and on-site storage.
2. Spiece Fieldhouse Sports: Basketball, volleyball The fieldhouse offers eights full-sized courts, a high-tech fitness center and a full-service spa. Since 2000, Spiece Fieldhouse has been Fort Wayne’s premier basketball location. The facility hosts prestigious year-round tournaments, clinics, camps, leagues and instruction seminars. Hundreds of America’s top prep basketball stars have competed inside the wall of Spiece Fieldhouse, which is conveniently located off Interstate 69, and next to several restaurants, hotels and entertainment choices. 282
Sports Planning Guide
4. SportONE Parkview Icehouse Sports: Hockey, ice skating, curling Just like Parkview Fieldhouse, SportONE’s Icehouse is state-of-the-art and useful for a wide variety of functions. Containing three NHL-sized ice rinks, the complex is the only three-sheet facility in Indiana. Home to youth and adult hockey leagues and figure skating programs for all skill levels, in addition to public skating sessions, Parkview Icehouse provides Fort Wayne with one of the premier “frozen” event locations in the Midwest.
@SportsPlanGuide #SportsPG
SPORT_282-283_Layout 1 10/17/16 3:25 PM Page 283
5. Plex Soccer Complex Sports: Soccer, football, softball, golf The Plex has two main locations: The Plex North and The Plex South. Indoor sports opportunities are maximized at each spot on both sides of Fort Wayne, as both North and South offer tournaments and leagues for a range of different sports. The Plex North consists of two indoor and 19 outdoor soccer fields, where kids enjoy soccer tourneys and flag football games. Meanwhile in south Fort Wayne, the second Plex facility boasts a soccer field, a second-level driving range and a sports equipment room. The Plex South boasts a massive dome, and there is now a “mini-dome” equipped with a turf field and indoor batting cages.
6. Plassman Athletic Center at Turnstone Sports: Wheelchair basketball, wheelchair tennis, power soccer, sled hockey, boccia, goal ball Opened in 2015, the new Plassman Athletic Center aids people with disabilities like no other sports complex in the area. The 120,000-square-foot building contains an enormous fieldhouse with a 230-meter track and four basketball courts, a health and wellness center, specially-designed changing areas and easily-accessible parking. While the fitness center is impressive, Turnstone also provided this location with a warm-water pool that stays at a constant temperature of 90 degrees and features a zero-depth wheelchair ramp. As it applies to become a National Paralympic Training Site, the Plassman Athletic Center has become Turnstone’s most advanced and attractive location.
FACILITY SPOTLIGHT
6 4
Fort Wayne is a Haven for Fun The Fort Wayne Children’s Zoo has thrilled kids and adults alike since 1921 with its 200 species of animals. Other attractions include scenic Headwaters Park and the 605-acre Fox Island Country Park, where seven miles of marked trails wind through a gorgeous landscape. Science Central, housed in a former electrical power plant, offers handson science fun for visitors of all ages. Fort Wayne also boasts over 90 miles of trails to hike, bike, canoe or kayak, two destination malls (Glenbrook Square and Jefferson Pointe) and over 500 restaurants.
Making Your Way to Fort Wayne Interstate 69, which runs through six states from Rosenberg, Texas to Port Huron, Michigan, makes entrance to the city easy from the north and south. The city is also on Indiana 469, a freeway that touches the far east side of town and other major highways like US 24, US 27 and US 30. Fort Wayne International Airport offers daily direct flights to a variety of American cities. With sufficient parking and free internet, the airport has been called “the nation’s friendliest airport” by USA Today.
2
Planner Perspective “Visit Fort Wayne was a tremendous help with making State Wars a great success. They were essential in helping me out for a city and site visit, and they helped put us in touch with the right people at local businesses who would benefit from the event.” —Tim McManus, United States State Wars Hockey
VISIT FORT WAYNE Stephanie Coleman, Group Sales Manager, Sports 260-424-3700 • stephanie@visitfortwayne.com
VisitFortWayne.com
SportsPlanningGuide.com
Sports Planning Guide
283
SPORT_284-285_Layout 1 10/17/16 3:02 PM Page 284
1
TERRE HAUTE, IN Top-of-the-Line Venues 1. LaVern Gibson Cross Country Course Sport: Cross Country This world-class, 240-acre course, located just east of downtown Terre Haute at the Wabash Valley Family Sports Center, has the distinction of being one of the few purpose-built cross country courses in the world, as well as one of the most spectatorfriendly distance running courses. It has been home to the NCAA Division I Great Lakes Regional, Division III Regional and Men’s and Women’s NCAA Division I Cross Country Championships. It has also hosted the Indiana State High School Championship Meet, Nike Cross Nationals Midwest Regional Meet, and numerous invitational and championship meets.
2. Bob Warn Field at Sycamore Stadium Sport: Baseball Sycamore Stadium is the home of the Indiana State University Sycamores baseball team and host to Division I NCAA and Missouri Valley Conference baseball. The site has undergone a number of changes over the past several years, including the 284
Sports Planning Guide
This small town on the Indiana/Illinois border offers parks, museums and some top-notch venues. installation of a FieldTurf infield, new locker room and coaches’ offices, the construction of a new seating area with both chairback and bleacher seats, and a larger press box and parking lot. The FieldTurf infield and natural grass outfield prevent delays when harsh weather conditions would force other facilities to stop play.
3. Terre Haute Action Track Sport: Racing For over 60 years, the Terre Haute Action Track has been a destination for race fans across the U.S. Fans and drivers are treated to extremely high speeds and some great events every year. The staple divisions come from USAC, which runs its Amsoil National Sprint Cars and Silver Crown Series cars at this site. A fan favorite is the Sprint Week event, which occurs during the Vigo County Fair. Terre Haute Action Track is located at the Vigo County, Indiana fairgrounds on US Route 41 on the south side of Terre Haute. Notable drivers who have competed at the track include A.J. Foyt, Jeff Gordon, Parnelli Jones and Tony Stewart. The track has held events sanctioned by USAC, its predecessor American Automobile Association (AAA) and the World of Outlaws. @SportsPlanGuide #SportsPG
SPORT_284-285_Layout 1 10/17/16 2:59 PM Page 285
4. Hulman Mini-Speedway Sport: Racing The Terre Haute Quarter Midget Association (THQMA) is based at the Hulman Mini-Speedway. Quarter Midget Racing is a family-oriented sport that involves racing that is designed specifically for kids aged five to 16. Racing is divided into many different classes based on age, skill level and motor type. A Quarter Midget car is approximately ¼ scale of an actual midget racer. The track is approximately 1/20 of a mile.
FACILITY SPOTLIGHT
5. Springhill Soccer Complex Sport: Soccer The Springhill Soccer Complex features 45 soccer fields for varying ages from four to 13 years of age. It is home to the Vigo County Youth Soccer Association and host of the Midwest Soccer Classic.
2
6. Vigo County Aquatic Center Sport: Swimming The Vigo County Aquatic Center, opened in 2016, is a 50-meter-by25-yard competition and teaching pool. It is an Olympic-sized pool that has 10- and 50-meter training lanes. The 10-by-15-foot video board can show live competition. The center can seat up to 500 people for major events and is the home to three Vigo County High School swim teams, as well as the Terre Haute Torpedos, a local swim club. The facility hosts County Championships, competitive swim club invitationals, Indiana State University meets and IHSAA swim sectionals.
Exciting To-Dos in Terre Haute
3
An abundance of museums makes it a great town in which to learn and explore—venture over to the Terre Haute Children’s Museum or check out the military memorabilia on display at the Veterans Memorial Museum. Ready to head outdoors? This Hoosier State gem boasts a multitude of parks where children can play and adults can spend some time relaxing in the sun. Collett Park features a horseshoe court, picnic shelters, a playground and tennis courts. 177-acre Deming Park has miniature trains for children to ride, fields for softball and disc golf and a ADA-certified playground.
How to Get There Terre Haute is right off Interstate 70. State Highway 46 also takes you to the location. Indianapolis International Airport is only an hour away, while Chicago’s Midway and O’Hare airports are roughly four hours from Terre Haute. There is also Terre Haute Regional Airport.
5
Planner Perspective “It would not be possible to provide the many soccer programs and events without the support of the many volunteers, soccer families, local businesses, colleges, universities and especially the Terre Haute Convention and Visitors Bureau.” — Jim Wilkey, VCYSA Tournament Director and Past President
TERRE HAUTE CVB
David Patterson, Executive Director 812-234-5565 • david@terrehaute.com TerreHaute.com
SportsPlanningGuide.com
6 Sports Planning Guide
285
SPORT_286-287rev_Layout 1 10/17/16 6:10 PM Page 286
1
SOUTH SHORE, IN
With scenic views, sandy beaches and state-ofthe-art facilities, the South Shore in Northwest Indiana boasts a diverse selection of activities.
Tournament Planners Find First-Rate Venues in Abundance 1. Legacy Fields at Crown Point Sportsplex
3. Dowling Park
Sports: Baseball, soccer, lacrosse, football, softball When it comes to sports complexes, Crown Point has a lot to offer. The facilities house a total of 10 fields—three 300-foot championship fields and six skinned, lighted fields, including a championship field with a PA system and seating for 750 spectators. Beyond the baseball/softball diamonds, Crown Point consists of two lighted turf fields for soccer, lacrosse and football, including easily-accessible parking and concessions. Sparta Dome, a 120,000square-foot complex located on the same property, can host softball, baseball, soccer and football.
Sports: Soccer, tennis, baseball, soccer, softball Dowling Park opened in the fall of 2015 and now serves as home to Purdue University Northwest-Calumet Campus athletic teams. Sports played at the complex include tennis, baseball, soccer and softball, while an abundance of concessions, parking and locker rooms makes the venue great for fans and athletes alike. Located just north of Interstate 80/94, Dowling Park sets a high standard for Indiana athletic facilities.
2. The Diggz of Northwest Indiana Sports: Volleyball Northwest Indiana’s finest volleyball facility sits on the southern tip of Lake Michigan. The Diggz, formerly Omega Sports Complex, hosts weekend JVA volleyball tournaments, adult co-ed leagues and private volleyball lessons on six total courts. With 42,000 square feet of space, the venue is regularly rented for top-of-the-line events. 286
Sports Planning Guide
4. Lake Central High School Aquatic Center Sports: Swimming, diving, water polo Lake Central High School, located in St. John, Indiana, and home to the Barracudas, boasts one of the most high-tech pools in America. Open to the whole community, the Lake Central Aquatic Center regularly hosts open swims, high school events and swimmers from the Lake Central Masters Association, a swim club for athletes aged 19 and over. One of the most interesting features is the video board inside the facility. @SportsPlanGuide #SportsPG
SPORT_286-287rev_Layout 1 10/17/16 6:14 PM Page 287
FACILITY SPOTLIGHT
5. Lemon Lake County Park Sports: Cross country, cycling, disc golf, fishing, volleyball Lemon Lake is comprised of 403 acres of hills, valleys, woodlands and open, grassy areas. Though the landscape may seem sleepy and serene, there’s always an opportunity for exercise at this location. Lemon Lake hosted the 2010 and 2013 Pro Disc Golf World Championships. Some advantages to visiting Lemon Lake include a one-mile paved track around the lake and over five miles of trail through the scenic forest. Not up for a nature walk or undisturbed jog? This venue also has softball fields, a playground, two sand volleyball courts, six 18-hole disc golf courses and areas for fishing and picnicking. For those looking for a nice afternoon in the park, you really can’t do better than Lemon Lake.
3
6. Whihala Lakefront Beach Sports: Tennis, baseball, fishing, boating Located within the boundaries of beautiful Whiting Park, Whihala Beach sits on the shores of Lake Michigan, only 30 minutes southeast of Chicago. The beach has lifeguards and ample parking, not to mention being open from 7 a.m. until dusk every day. Fun activities include walks along the coast of Lake Michigan, looking out at the Windy City skyline and enjoying the cool breeze coming off the lake. There’s also a boat launch ramp, while the surrounding Whiting Park boasts tennis courts, a baseball diamond and a fishing pier.
It’s Easy to Find a Good Time Beyond tournaments and events, there is a ton of activities to keep you busy in Northwest Indiana and over the border in Illinois. Walk or jog along the area’s twisting, turning nature trails. Have a bite at any one of the many restaurants in the area, or venture to Albanese Candy Factory or Fair Oaks Farms. Then, of course, Chicago is close by. America’s third-largest city offers Wrigley Field, Navy Pier, the Field Museum, the Art Institute and many other quality attractions.
2
A Short Trip from Chicago With Chicago just a short drive away, it’s not hard to access the South Shore. Interstate 65, Interstate 80/94, Interstate 90, US 41 and US 30 run through the South Shore region. Chicago’s Midway International Airport and O’Hare International Airport are each about an hour from the South Shore.
4
Planner Perspective “I have used the South Shore Convention and Visitors Authority for all my Beverly Bandits hotel needs as well as all of the hotel needs for all teams needing assistance while playing at PGF tournaments in Crown Point and couldn’t be happier with the level of service provided. Great people and great partners.” — Bill Conroy, Beverly Bandits Premier Girls Fastpitch
SOUTH SHORE CVA
Rick Flutka, Sports Development Manager 219-554-2726 • rickcf@southshorecva.com AlongTheSouthShore.com
SportsPlanningGuide.com
5 Sports Planning Guide
287
SPORT_288_Layout 1 10/16/16 9:28 PM Page 288
SPORT_289_Layout 1 10/16/16 9:48 PM Page 289
3
2
SOUTH BEND MISHAWAKA, IN
A place to play between Chicago and Indy.
You Can Play Where Notre Dame Plays
Win or Lose, What Can You Do?
1. Compton Family Ice Arena
No matter how well your team plays, after the buzzer sounds or the last pitch is thrown, players and coaches need something to keep them busy. In South Bend Mishawaka, that shouldn’t be a problem. The area offers some great opportunities to get active, including activities like biking, paddling and running along the St. Joseph River. The Indiana Dunes are close by, and nothing beats spending a relaxing day in the sun, away from the hustle and bustle of daily life. In addition, the Potawatomi Zoo houses 400 animals and 160 different species, making it the perfect spot for spectators of all ages. Not into the outdoors scene quite as much? There is a multitude of museums, such as the Studebaker National Museum, where visitors can explore a priceless collection of vehicles and artifacts. On a sweet note, the South Bend Chocolate Company offers regular tours, where kids can learn how chocolate is made and even try some themselves. The list is nearly endless—South Bend Mishawaka provides exciting activities for everyone.
Sports: Hockey, figure skating, curling Located on the south edge of the Notre Dame campus, the five-year-old Compton Family Ice Arena is adjacent to the Joyce Center and just west of the Irish track and field facility. The arena houses two ice rinks, one NHL-size and one Olympic-size, and provides ice for the Notre Dame hockey team as well as residents. Each surface has two levels of viewing and seating, with the majority of seats chair-back style. Spectator capacity is 5,000 total between seating and standing room. There are five locker rooms and a press room for the NHL-size rink.
2. Four Winds Field Sports: Baseball In downtown South Bend, Four Winds Field at Coveleski Stadium hosts the South Bend Cubs, the Class A minor league affiliate of the Chicago Cubs. Coveleski Stadium has a seating capacity of 5,000, as well as a children’s play area and an adults-only bar.
3. The Kitchen BMX Skatepark Sports: Biking, skating, skateboarding The largest indoor skate park in the Midwest offers one of the country’s premier indoor BMX and skating facilities. It is a non-profit facility designed to offer indoor physical activity for the children of the region. Kids also won’t mind the South Bend Chocolate Factory, which sits just outside the park.
VISIT SOUTH BEND MISHAWAKA Meghan Huff, Sports Sales Manager 574-400-4021 • mhuff@visitsouthbend.com VisitSouthBend.com
SportsPlanningGuide.com
A Central Midwestern Location South Bend has its own international airport, the only airport in the nation to offer intercity rail and interstate bus service as well. Allegiant, Delta and United have regional flights into South Bend International. Chicago’s O’Hare and Midway airports and Indianapolis International are all options as well. Interstate 80-90 serves the South Bend Mishawaka area, bringing visitors from Chicago and Detroit. Interstate 65 runs north-south and can bring visitors from Indianapolis to the south and Chicago to the north. South Bend is two hours from Chicago, 2.5 hours from Indianapolis and three hours from Detroit.
Sports Planning Guide
289
SPORT_290_Layout 1 10/16/16 9:47 PM Page 290
2
1
COLUMBUS, IN
The name may not be familiar to you, but it should be. Columbus, Indiana has all the makings for a memorable sports event—no matter the size.
A Smorgasbord of Excellent Facilities 1. Otter Creek Golf Course Sports: Golf Ranked among the top 25 public golf courses in the U.S. since its inception in 1964, Otter Creek is located in the midst of serene countryside. Many championship tournaments have been held at this property, including the 1991 U.S. Amateur Public Links Championship, AJGA tournaments, NCAA regional championships, the Independent Youth Classic and Indiana Men's Amateur Championship (26 times). The course has also served as a qualification site for the U.S and Senior Open, plus the National Public Links.
4. Hamilton Center Ice Arena Sports: Hockey, figure skating This elite sports facility was designed in a Swiss chalet style by famed architect Harry Weese. Originally designed as a warming house and changing area for an outdoor ice rink, the arena was transformed into an indoor skating facility in the 1970s. The facility now includes a regulation-size hockey rink and an adjacent practice rink, providing year-round skating for the community and sports events.
Columbus Offers a Plethora of Activities off the Field
Sports: Soccer Blackwell Park is home to the Wigh Soccer Complex, and is a versatile outdoor sports park for soccer, rugby, lacrosse and any other outdoor sports. The fully irrigated complex can hold up to 17 full-size fields that can be laid out to fit any tournament’s needs. The park also features the renowned Freedom Field Playground along with barbecue areas, picnic areas and a shelter-house.
Columbus is home to Indiana’s largest outlet mall and largest antique mall, conveniently located right next door to one another, making for a full day of retail therapy excitement. The community is bike- and pedestrian-friendly, with more than 27 miles of trails that wind through the city. There are lots of familyfriendly activities, including a bike-share program, a three-story children’s museum, an indoor playground featuring a 40-foot-tall play structure, an adventure park with zip lining and buggy tours, and a fully restored ice cream parlor dating to 1900.
3. Lincoln Park Softball Complex
How to Get to Columbus
2. Blackwell Park & Wigh Soccer Complex
The Lincoln Park Softball Complex hosts many state, regional and national events. The facility has six fully irrigated, lighted softball fields and a six-station batting cage. This softball complex has been named “Complex of the Year” by both the National Softball Association and USSSA. The complex is said to have the best natural grass diamonds in the state.
COLUMBUS INDIANA VISITORS CENTER Eric Marvin, Director of Sports Tourism 800-468-6564 or 812-378-2622 • emarvin@columbus.in.us Columbus.In.US
290
Sports Planning Guide
Columbus is centrally located between Indianapolis, Louisville and Cincinnati, and just minutes from I-65, I-70 and I-74. The Indianapolis and Louisville airports are the closest major airports. There are no shuttles or taxis from the airports to Columbus, but teams can rent vans or arrange for buses to take them to the city.
Planner Perspective “Lincoln Park in Columbus has the best softball fields in the state and the Visitors Center sports staff gets it - they understand the true impact of sports tournaments and do whatever they can to make operating an event in Columbus a win for everyone.” — Tim Foster, USSSA Indiana Fast Pitch State Director @SportsPlanGuide #SportsPG
SPORT_291_Layout 1 10/16/16 9:56 PM Page 291
SPORT_292-293_Layout 1 10/16/16 10:09 PM Page 292
2
4
6
AKRON/SUMMIT COUNTY, OH Top-tier Sports Facilities Attract Tournament Organizers — Come To Play! 1. Canal Park Sport: Baseball Home of the Akron RubberDucks, an Eastern League minor league team, this stadium sits just off the University of Akron campus in the northwest section of the city. With a capacity of nearly 9,500, it’s one of the city’s largest baseball facilities. Players enjoy a grass field and state-of-the-art scoreboard that is the largest in the league. Fans can enjoy some of the 25 luxury boxes, a restaurant and picnic area. Canal Park often hosts local high school and college baseball teams and tournaments.
2. InfoCision Stadium (University of Akron) Sport: Football InfoCision Stadium, where the Akron Zips play during the fall collegiate season, can seat 27,000 spectators, and there is room for 3,000 more fans on the grassy knoll that sits at the southern end of the stadium. During home games, the hill accommodates spillover from the energetic student sections known as the “Roo Zoo.” Inside the seven-level press tower you can find concession stands, restrooms, and 80,000 square feet of academic space. Premium options include club seats and luxury boxes. Modern locker rooms and sports medicine facilities impress visiting teams. 292
Sports Planning Guide
In the Akron area you’ll experience the best of innovation and industry while feeling the warmth of Midwestern hospitality at every turn.
3. James A. Rhodes Arena (University of Akron) Sports: Basketball, volleyball With two courts and a capacity of 5,500 spectators, the arena is home to the basketball and volleyball teams of the University of Akron. While not in use as a collegiate facility, it hosts outside teams. The arena is known for its impressive sound system and also features a sports medicine and training facility, fan team shop and meeting rooms.
4. Ocasek Natatorium (University of Akron) Sports: Swimming, diving The university’s Ocasek Natatorium is a premier swimming and diving facility with a 50-meter, Olympic-sized pool, 3m and 5m platforms and 1m and 2m springboards. An underwater observation room complements the observation deck, which has a capacity of up to 1,000 spectators. In between meets and competitions athletes can relax their muscles in the leisure pool, which features a 29-person spa, vortex pool and bubblers.
5. Tallmadge Recreation Center & North Avenue Soccer Complex Sports: Soccer, basketball, golf, fitness This 100,000-square-foot recreation center is full of great features that can meet your group’s needs for a wide variety of sports. There are facilities for basketball, golf, kickboxing, indoor soccer, yoga and fitness classes, plus a 1/5-mile walking and jogging track. @SportsPlanGuide #SportsPG
SPORT_292-293_Layout 1 10/16/16 10:02 PM Page 293
6. Firestone Stadium Sports: Baseball, softball Hosting one of the nation’s best professional softball teams, the Akron Racers, Firestone Stadium works hard to cement itself as a premier venue for the sport. Until 1988 it was owned by the Firestone tire company, but later gifted to the city of Akron. The 4,576-seat stadium began a $1.5-million renovation in June 2015 that will improve softball facilities and add a new concession area, two-story team clubhouse, picnic area and training facilities.
Pro Sports, Cultural Pursuits and Mother Nature Keep Visitors Busy When you bring your sports group to Akron you’ll notice a smalltown feel mixed with the benefits of big-city entertainment. The city has plenty to offer for everyone from nature lovers to foodies, so you can maximize your free time and make memories to last long after you return home. We already know sports is a hot topic among your group, so why not spend your downtime watching some of the local Akron athletes at their best? The RubberDucks at Canal Park, University of Akron Zips sports teams and Akron Racers at Firestone Stadium all will leave you cheering and provide that extra bit of off-the-field inspiration. For cultural experiences, check out the Akron Art Museum or catch a performance by the Ballet Theater of Ohio or Akron Symphony Orchestra.
SportsPlanningGuide.com
Athletes need to stay powered, and what better way than to experience the local cuisine of Summit County? No need to worry about a food shortage here – there are hundreds of eateries to satisfy even the pickiest eaters. For unique experiences that will surely make memories on your trip, check out the car-side service at Swenson’s Drive-in or satisfy your sweet tooth at Harry London Chocolate Factory. Feel like getting up close with Mother Nature? You’ll be happy to know that Cuyahoga Valley National Park is just north of the city, and it’s one of the top 10 most visited in the U.S. Enjoy hiking, biking, running, or simply relaxing in the peaceful and lush landscape. And there are plenty of opportunities to unwind in any of the 13 parks within the city limits.
How Do I Get My Sports Group to Akron? Akron is accessible via I-76 and I-77. Akron-Canton Airport is just 15 miles south of the city.
SPORTS ALLIANCE OF GREATER AKRON POWERED BY: AKRON/SUMMIT CVB Brittany Wigman, Sports Development Strategist 800-245-4254 • bwigman@visitakron-summit.org Akron.Travel • PlayAkron.com
Sports Planning Guide
293
SPORT_294_Layout 1 10/16/16 10:11 PM Page 294
SI
Northeast Region
T
he sports-friendly communities in this regional section cater to all types of events, with experienced staff members offering the dedication and expertise to make your tournament shine. Conveniently located within range of a good chunk of the U.S. population, these areas take pride in their sports facilities as well as amenities and attractions off the field. Let them take care of the logistics for your next event.
SITE INSPECTIONS
296 298 300 303
294
Sports Planning Guide
Valley Forge, PA Erie, PA Long Island, NY Maryland
303
The Army-Navy football game has been played several times at M&T Stadium, home of the NFL’s Baltimore Ravens.
SPORT_295_Layout 1 10/16/16 10:16 PM Page 295
SPORT_296-297_Layout 1 10/16/16 10:23 PM Page 296
1
VALLEY FORGE, PA
Located just outside Philadelphia, Valley Forge welcomes all kinds of athletic events.
Venues Run the Gamut
contains two basketball courts, three volleyball courts, a rock climbing wall and seating for 2,750.
1. Competitive Edge Sports
3. The Hill School
Sports: Basketball, volleyball and futsal As the mid-Atlantic region’s premier basketball destination, Competitive Edge boasts five maple hardwood courts, wireless electronic scoreboards and a 6,000-square-foot SAQ area. The center annually hosts over 10 different junior high- and high school-level basketball tournaments.
Sports: Track & field, basketball, volleyball, tennis, squash, wrestling, water polo, ice and field hockey, swimming, soccer, lacrosse Just outside Valley Forge, this boarding school provides an impressive array of sports facilities. Mercer Field House contains an indoor track, long-jump, high-jump and pole areas, three basketball courts that can be converted to accommodate for volleyball and tennis, and a squash center that houses seven courts. The school also has a wrestling room, a pool that accommodates water polo and swimming, an ice hockey rink and a gymnasium. Outdoors, the school has six lacrosse fields, two softball fields, one football field, two baseball fields and multiple fields for soccer and field hockey. It also offers an outdoor track and 11 tennis courts.
2. Germantown Academy Sports: Swimming, diving, wrestling, basketball, volleyball, football, lacrosse, baseball, softball, track & field, tennis, cross country, field hockey, soccer The school offers 12 outdoor tennis courts, three artificial-turf fields, six natural-grass fields, a cross country course, and a softball and baseball field. Germantown’s Carey Stadium provides track & field athletes with a six-lane track, two long-jump and highjump pits, two shot put areas and bi-directional pole vault runways. The stadium seats 900 and has parking for 220 vehicles. Indoors, Germantown offers two gymnasiums with multi-purpose wood courts, a six-lane pool and diving platforms, a wrestling room with two competition mats and a 15,000-square-foot field house that 296
Sports Planning Guide
4. Oaks Center Ice Sports: Hockey, figure skating As one of the premier ice rinks in the Philadelphia area, Oaks Center is home to three separate ice sheets. Highly successful youth and adult hockey leagues have come out of the center, as well as Center Ice Figure Skating Club. @SportsPlanGuide #SportsPG
SPORT_296-297_Layout 1 10/16/16 10:28 PM Page 297
5. United Sports Training Center
FACILITY SPOTLIGHT
Sports: Baseball, basketball, volleyball, field hockey, gymnastics, football, lacrosse, soccer, taekwondo This sprawling athletic complex combines 60 acres of outdoor sports fields with a 127,000-square-foot indoor facility to provide the perfect environment for athletic tournaments. Indoors, the venue provides two turf fields, a 30-foot-tall rock wall, an indoor rink and a field house with multi-purpose courts. Outside, the complex offers 11 multipurpose fields, two of which are synthetic and lighted for night play, as well as its Vending Village for concessions.
2
6. Villanova University Sports: Football, track & field, lacrosse, field hockey, soccer, softball, baseball, swimming, diving, tennis, volleyball, water polo The beautiful college campus is full of athletic facilities and can accommodate almost all major sports. The university has one baseball field, one softball field, eight USTA regulation tennis courts, a 10-lane pool with several diving platforms and one soccer field.
A Destination Like No Other Indulge in a post-game meal at one of the area’s exceptional restaurants. Feel the adrenaline rush of zip lining or indoor sky diving. Enjoy family time at the kid-friendly zoo. Escape to trails and parks, including the American icon that is Valley Forge National Historical Park. Explore world-class shopping at King of Prussia Mall, the largest retail mall in the country, with stores and restaurants that appeal to participants and their families. Valley Forge Sports Playbook App connects athletes and families to the world outside the stadium, from restaurant recommendations to special offers from local attractions.
1
A Great Mid-Atlantic Location Valley Forge is only a half-hour’s drive northwest of Philadelphia. Other metropolitan hubs under eight hours away include Boston, New York City, Buffalo, Virginia Beach, Cleveland and Washington, D.C. Valley Forge lies just off Interstate 76 (the Pennsylvania Turnpike). Nearby highways include PA-252 and PA-23. Philadelphia International Airport (PHL) is just under 40 minutes away from the center of Valley Forge.
Planner Perspective
3
“The Valley Forge Tourism & Convention Board has been nothing short of amazing to work with on our Adrenaline Lacrosse events. Based in San Diego, California, it can be daunting for us to take on a large scale event across the country, but the entire team at Valley Forge welcomed us with open arms and jumped in to help whenever and wherever needed.” —Suzanne Keller, Events Director, Adrenaline Lacrosse
VALLEY FORGE TOURISM & CONVENTION BOARD Andy Carl, Sports Sales Manager 610-834-7996 • acarl@valleyforge.org
Andy Carl
SportsPlanningGuide.com
Travis Geiser, Sports Sales Manager 610-834-7994 • geiser@valle yforge.org ValleyForge.org
4 Sports Planning Guide
297
SPORT_298-299_Layout 1 10/16/16 11:33 PM Page 298
1
6
4
ERIE, PA
On the shores of Lake Erie, the city of Erie, Pennsylvania is a haven for event planners looking for high-quality venues and a supportive community focused on fostering an appreciation for athletic pursuits.
Erie’s Impressive Array of Sports Facilities 1. Erie Insurance Arena Sports: Hockey, basketball, wrestling Located in the heart of downtown Erie, this multipurpose indoor arena is ready to host a wide range of sports, including hockey, basketball and wrestling. The arena underwent a huge restoration and expansion in recent years that has made it bigger and better than ever. And organizers agree – as the venue has hosted major events including the 2011 NCAA Women’s Frozen Four National Ice Hockey Championship and 2014 NCAA Women’s Division II Basketball Elite Eight. There is seating for nearly 7,000 spectators and eight team locker rooms.
2. Bayfront Convention Center Sports: Wrestling, gymnastics, cheerleading Need space for your next event? Erie’s Bayfront Convention Center will host your group in style. The 28,000-square-foot great hall can host sports events of many types, including gymnastics, wrestling, cheerleading, and more. Visitors love the floor-to-ceiling windows on the banks of Erie’s spectacular waterfront, and nearly 500 free surface parking spaces. The facility is also connected to two hotels boasting nearly 400 guest rooms – the Sheraton Erie Bayfront Hotel is connected via a skybridge, and the Courtyard Erie Bayfront Hotel opened in June 2016. 298
Sports Planning Guide
3. UPMC Park Sports: Baseball What could be better than playing baseball in the heart of downtown Erie, on the same field that the AA Erie SeaWolves call home? This 4,200-seat stadium has seen recent improvements that have added a scoreboard with a 40-foot video display and a two-tiered Picnic Garden with 11 Club Seat Boxes. UPMC Park has experience hosting all levels and makes for the perfect baseball destination.
4. Presque Isle State Park Sports: Running, beach sports, triathlons, fishing, cycling Presque Isle State Park, a forested peninsula jutting into Lake Erie, is perfect for all of your outdoor pursuits. Across 3,200 acres you will find seven miles of sandy beaches and flat trails, ideal for cycling, running, cross country, triathlon and beach volleyball events. The park offers plenty of boat launch areas, making it the perfect venue for fishing tournaments and other water sport events. The staff is well-versed in hosting competitive events – on average, Presque Isle hosts 90 sports events each year.
5. Family First Sports Park Sports: Soccer, lacrosse, basketball Northwest Pennsylvania’s largest multi-sport facility includes 17 outdoor playing fields, two indoor soccer fields, an inflated sports dome, a gymnasium with four basketball courts, a fitness center, multi-use flex space and recreation area. @SportsPlanGuide #SportsPG
SPORT_298-299_Layout 1 10/16/16 10:37 PM Page 299
6. Prep and Villa Events Center Sports: Football, lacrosse, soccer, basketball, volleyball, swimming Prep Villa Events Center, located in the heart of downtown Erie, features facilities for football with a brand new aquatics center and gymnasium added in 2016. The multi-functional facility features 350 on-site parking spaces, in addition to many nearby parking opportunities. Dollinger Field is a full-sized athletic field with artificial turf, lined for football, lacrosse and soccer. It provides seating for 2,000 spectators and a new state-of-the-art sound system. Joann Mullen Gymnasium is a 14,550-square-foot court lined for basketball and volleyball. The facility offers seating for more than 1,600 and has space for two full-sized courts. David M. Hallman III Aquatic Center boasts a seating capacity of approximately 500, and a double deep, eightlane, 25-yard competition pool with a one-meter diving board, in addition to a separate three-lane, 25-yard double shallow warm-up pool. A concourse area offers banquet-style seating for 100-plus guests, on-site catering and live-streaming capability.
Plenty of Fun Awaits in Erie Visiting athletes in Erie may have a chance to enjoy games played by any of the four professional teams that call Erie home. You have the NBA D-League Erie Bayhawks, Erie Otters hockey team of the Ontario Hockey League, baseball’s AA Erie SeaWolves and Erie Commodores of the National Premier Soccer League. Presque Isle State Park on Lake Erie is the perfect place to take in the natural beauty of the region. Stroll along the seven miles of sandy beaches, hike along the 25 miles of trails, or rent a kayak and explore by water. You can explore by Segway, surrey, water skis, boats and bikes. At Waldameer Park & Water World, near the entrance to Presque Isle Park, get your adrenaline pumping on Ravine
Flyer II wooden roller coaster. There are waterslides, a wave pool, live shows and an arcade. At Splash Lagoon Indoor Water Park & Resort it’s a balmy 87 degrees year round. The Erie Zoo & Botanical Gardens is another group favorite. The Erie Playhouse is one of the oldest community theaters in America. The Erie Philharmonic and Erie Art Museum also reflect how this city is growing to become a regional superstar.
Getting to Erie is Easy Erie sits perched along the shores of Lake Erie. To the southwest is Cleveland, Ohio, to the northeast Buffalo, New York. You can get to Erie via I-79 from Pittsburgh and I-90 from the east or west. Erie International Airport is served by United, Delta and American Airlines. Amtrak’s station is located in the center of downtown Erie.
Planner Perspective “Bringing The Color Run to Erie, PA was the easiest experience I have ever had. I've never had more community support in any city than Erie. All of this was because of the involvement of Ron Sertz and Mark Jeanneret at the Erie Sports Commission. Without their knowledge, contacts and advice, the entire process would have been so much more difficult.” — Walter Sonntag, The Color Run, Race Director
ERIE SPORTS COMMISSION Ron Sertz, Executive Director 814-454-1000 • rsertz@visiterie.com ErieSportsCommission.com
GAME CHANGER! Looking for the perfect venue for your big event? Erie, PA has everything you need to ensure a win.
ERIE INSURANCE ARENA
• A DIVISION OF VISITERIE
• •
PRESQUE ISLE STATE PARK
2014 & 2016 National Sports Commission of the Year
•
Great waterfront city State-of-the-art facilities Affordable accommodations Entertainment for everyone
Put one of the nation’s most recognized sports commissions to work for you. Learn more at ErieSportsCommission.com
FAMILY FIRST SPORTS PARK
VISITERIE MAJOR SPONSORS:
BAYFRONT CONVENTION CENTER
SPORT_300-301_Layout 1 10/16/16 11:36 PM Page 300
5
LONG ISLAND, NY
This first-class location on the Eastern Seaboard is perfect for your next tournament.
High-Quality Venues Impress Event Planners 1. Nassau County Aquatic Center
3. St. Joseph College Outdoor Sports Complex
Sports: Swimming, diving The 80,000-square-foot Nassau County Aquatic Center in East Meadow on the west side of the island was built in 1998 for the International Goodwill Games and has hosted local high school tournaments. The pool is 68 meters long with a 50-meter stretch and three moveable bulkheads. Divers compete on the 10-meter diving tower or the three- and one-meter high diving boards.
Sports: Soccer, tennis, track and field, lacrosse, softball, baseball Danzi Stadium includes a 400-meter track and space for field events like long and high jump. The synthetic turf field can host soccer and lacrosse with bleacher seating for 1,500. The Gregg Alfano baseball field features a synthetic turf infield, grass outfield stretching to 403 feet in center field and bleachers seating 300. The softball stadium offers seating for 400, measuring 210 feet to center field, 200 feet to right and left. Six new tennis courts with Deco Turf surfaces make up the tennis complex.
2. Nassau Veterans Memorial Coliseum & Exhibition Center Sports: Basketball, volleyball, hockey, wrestling, gymnastics, cheer and dance Veterans Memorial Coliseum and Exhibition Center is undergoing a major renovation, to be completed in 2016, that will include a 416,000-square-foot arena seating 15,000 spectators. Located in Uniondale on the west side of Long Island, the center is home to the NHL’s New York Islanders. The facility features three levels of seating, locker rooms, coaches offices and meeting space for a perfect tournament headquarters. 300
Sports Planning Guide
4. Mitchel Athletic Complex Sports: Football, soccer, lacrosse, track and field, baseball, softball Located on the western side of Long Island in East Garden City, the Mitchel Athletic Complex spans 49 acres, offering several playing fields. Softball tournaments can play on four fields, with two for baseball, and all the fields are equipped with lighting for play after dark. Bleacher seating is available at all of the fields. A nine-lane track surrounds a synthetic playing field for soccer, lacrosse and football. @SportsPlanGuide #SportsPG
SPORT_300-301_Layout 1 10/16/16 11:38 PM Page 301
5. Stony Brook University Arena Sports: Basketball, volleyball Renovated in 2014, the Island Federal Credit Union Arena is home of the Stony Brook University SeaWolves men’s and women’s basketball teams. The 4,000-seat arena, with video boards on either end of the court, has played host to Division I basketball. There are practice courts as well.
FACILITY SPOTLIGHT
6. Bethpage State Park Sports: Golf, biking, cross country, cross country skiing A site of the U.S. Open, Bethpage Park in the heart of Long Island features 15, 18-hole championship golf courses, with amenities to host tournaments of any size and players of all abilities. The famous Bethpage Black golf course has hosted America’s premier major tournament twice, in 2009 and 2002, and other professional events. The park includes a full-service pro shop and a clubhouse that can handle banquets and large gatherings. Bethpage comprises 1,300 acres and has miles of trails for biking and cross country in the warmer months and cross country skiing in the winter.
1
What Can My Team Do With Extra Time? Museum Row, located near Eisenhower Park, includes the Long Island Children’s Museum, the Cradle of Aviation, Nassau County Firefighters Museum and Education Center, and Long Island Museum for Science and Technology. For fun in the water, visit one of several famous beaches. Try your hand at fishing, scuba diving and surfing. Fire Island National Seashore, with its high dunes, maritime forests and historic lighthouses, stretches 26 miles along the shore of the Great South Bay.
4
Getting to Long Island A major network of interstates makes Long Island accessible by car from the west, north and south. Interstate 495 goes from New York City all the way through the heart of the island to the eastern side. Travelers coming from New England and along the Eastern Seaboard from the south can take I-95 into the city and make their way to Long Island from there. From the west several other interstates come into the area, including I-80, I-78 and I-84. MacArthur Airport in the center of Long Island is served by Southwest Airlines. It’s a short drive east or west to the major cities of Long Island. Travelers can also fly into both major New York City airports, LaGuardia and Kennedy.
3
Planner Perspective “This year we celebrate the fifth year of the Divas Half Marathon & 5K on Long Island. This event is very special to us, not just because of all the relationships we have established there and the great county and CVB that we have had the pleasure of working with. The residents, the county and the CVB have been a true pleasure to work with and have always been there supporting us.” — Robert Pozo, Divas Half Marathon
DISCOVER LONG ISLAND
Jennifer Rothman, Sports Development Manager 631-951-3900 • jrothman@discoverlongisland.com DiscoverLongIsland.com
SportsPlanningGuide.com
2 Sports Planning Guide
301
SPORT_197_Layout 1 9/9/15 12:30 AM Page 197
SPORT_303_Layout 1 10/17/16 12:00 AM Page 303
SPORT_304-305_Layout 1 10/17/16 9:18 PM Page 304
Meet TEAM
Maryland W
ith venues for virtually every sport, Maryland draws teams from across the country and internationally for high-profile competition. Whether you want to host your next tournament in a thriving city like Baltimore or your cross country meet in the Appalachian foothills, Maryland Sports—the Sports Commission of Maryland—has the connections and partners in TEAM Maryland that can cater to you and your athletes’ needs. Visit Annapolis and Anne Arundel County
Cecil County A short trip from Philadelphia and Wilmington, Delaware, Cecil County is known for its equestrian competitions. The Fair Hill T raining Center is considered one of America’s premier thoroughbred training facilities, and it’s only part of the Fair Hill N atural Resour ce Management Area’s 5,600 acres; also on property are the Fair Hill International, Fair Hill Races and the National Steeplechase Association. For field hockey, ultimate frisbee, lacrosse and soccer tournaments, the county’s Calvert Regional Sports Park is an ideal venue.
Maryland’s capital county boasts over 500 miles of Chesapeake Bay shoreline for all varieties of water sports. The United States Naval Academy facilities can accommodate football, soccer and indoor sports for your next tournament, and the campus hosts the annual Military Bowl for collegiate competition. Other notable venues include the Chesapeake BMX Track, rated as one of the best on the East Coast, and Sandy Point State Park, which can host sand volleyball competitions.
Denise Bosmans Senior Sports Manager Visit Annapolis and Anne Arundel County dbosmans@visitannapolis.com 410-280-0445
Visit Harford
Greg Pizzuto Executive Director Visit Harford greg@visitharford.com 443-752-6926
Former Baltimore Oriole and Hall of Famer Cal Ripken Jr. selected this county as the site for the Ripken Experience Aberdeen and Leido’s Field at Ripken Stadium. Ideal for baseball and softball tournaments throughout the year, the complex is also home to the Aberdeen Ironbirds minor league team. Home to the majestic Pete Dye-designed Bulle Rock and six other public golf courses, Harford County is also a great location for golf tour naments. Soccer and lacrosse fans can also call Harford home, as the Cedar Lane Regional Park and Carsins Run Complex combine for an ideal field sports mega-complex.
Visit Montgomery County Montgomery County is prolific in the soccer community , hosting renowned events like the Discovery Cup Soccer Tournament and the US Youth Soccer National Championship at the Mar yland Soccerplex. MoCo, as it is commonly referred to, has frequently been on the national and international spotlight as the host of major golf competitions like the US Open and AT&T National. The US Olympic Diving team practiced at the Montgomery County Aquatic Center before the 2012 Olympics.
Sandy Turner Tourism Coordinator Cecil County Tourism sturner@ccgov.org 410-996-6299
Cindy Cantor Superintendent of Recreation Cecil County Department of Parks and Recreation ccantor@ccgov.org 410-392-4537
Baltimore2 Baltimore City and County—collectively Baltimore2— features the biggest assortment of sports sites in the state and boasts lodging and dining for all group sizes. Professional-level facilities include Camden Yards Sports Complex, home to the Baltimore Orioles, Ravens and high profile events like Baltimore Running Festival and Army v. Navy. Perhaps the City’s crown jewel is the middle jewel of the Triple Crown, the Preakness Stakes. If you take a short trip into the countryside, the County boasts well recognized equestrian terrain and facilities like Shawan Downs, Mar yland Fairgrounds and Johnny Unitas Stadium at Towson University. The County also features Caves Valley Golf Course, home of the 2017 Constellation SEN IOR PLAYERS championship and host of the inaugural LPGA International Crown.
Kelly Groff President & CEO Visit Montgomery County kgroff@visitmontgomery.com 240-777-2062
Christina Ghani Sports Sales Manager Visit Baltimore cghani@baltimore.org 410-659-8358 304
Sports Planning Guide
Marjorie Hampson Director Baltimore County Tourism & Promotion mhampson@baltimorecountymd.gov 410-887-2849 @SportsPlanGuide #SportsPG
SPORT_304-305_Layout 1 10/17/16 9:10 PM Page 305
Prince George’s County CVB Part of the Washington, D.C. metropolitan area, Prince George’s County is home to the University of Maryland and FedEx Field. The university’s exceptional venues include ERC Natatorium for swimming and diving competitions and the newly renovated Cole Field House for indoor football. In addition to hosting the Washington Redskins, FedEx Field has also welcomed international soccer tournaments and live musical performances.
Carl Smith Marketing Manager Prince George’s County CVB csmith@co.pg.md.us 301-925-9314
Visit Frederick With three international airports all within an hour drive, it is a breeze to get to Frederick County. A number of diverse events are held here such as the National Jousting Championship and the Gran Fondo National Championship. Skate Frederick Ice Sports & More houses two NHL-regulation rinks and E-ventplex at the Frederick Fairgrounds is able to host equestrian and BMX events. Becky Bickerton Director of Sales and Marketing Visit Frederick bbickerton@fredco-md.net 301-600-4050
Hagerstown-Washington County CVB Also known as the Capital of Dirt Track Racing, this county hosts the JFK 50 Mile Race, Hagerstown SC Mason Dixon Cup and Mid-Atlantic MOPAR Meet. Venues like Hagerstown Speedway, Hagerstown Soccer Complex and Hagerstown BMX make this a prime location for planners. There are also five area golf courses available. Audrey Vargason Director of Sales Hagerstown-Washington County CVB audrey@visithagerstown.com 240-420-1740 x15
Charles County Government Only 20 minutes from W ashington D.C., Charles County hosts events such as General Smallwood International Triathlon and Bassmaster Elite. With 21,000 acres of parkland, this county has plenty of room for any event. With 10 baseball diamonds, 15 grass fields, two multi-sport courts and a NHL-size ice rink, their venues provide ample opportunity for events. Debra Pence Chief of Tourism and Special Events Charles County Government penced@charlescountymd.gov 301-396-5839
Howard County Tourism and Promotion Host to notable soccer tournaments (SAC Columbia Invitational) and road races (the IronGirl Triathlon), Howard County is a growing sports market that attracts international talent. One of Maryland’s most geographically diverse counties includes Turf Valley golf resort, soccer training sites for the CONCACAF Gold Cup and hundreds of miles of hiking and cross country trails suitable for all abilities.
Sally Slater Director of Sales Howard County Tourism and Promotion sally@visithowardcounty.com 410-313-1475 SportsPlanningGuide.com
Worcester County Department of Recreation and Parks Worcester County, Maryland’s only seaside county , is the top choice for all diamond and field events, such as being one of the hosts of the expanded USSSA Softball Eastern World Series. One-of-a-kind facilities such as John Walter Smith Park and the W orcester County Recreation Center have become key complexes during the three-weeklong event. The Recreation Center, a 47,000-square-foot multipurpose field house is available for six court volleyball tournaments and yearround indoor events. Another highlight in W orcester is the beautiful Assateague Island National Seashore inhabited by wild horses. Paige Hurley Director Worcester County Department of Recreation and Parks phurley@co.worcester.md.us 410-632-2144 x2505
Ocean City Tourism The 10-mile stretch of beach presents the per fect opportunity for sports planners. With a 440-foot-wide beach, any beach tournament can make Ocean City home. Ocean City has hosted well-known events such as the Dew Tour, which gathered an audience of 105,000, and the Mite Beach Bash ice hockey tournaments, held on a rink at Carousel Resort.
Donna Abbott Director Ocean City Tourism dabbott@ococean.com 410-723-8610
Wicomico County Recreation, Parks and Tourism The USSSA Eastern World Series is the spark that set the foundation for MAASA. This event started at just 90 teams in 2009 and has grown to over 350 teams today. The county’s growing success continues with the Governor’s Challenge, which raised $1.2 million in economic spending and was named “Locally Created Event of the Year” by NASC. Wicomico continued its growth by turning an annual holiday basketball tournament from a local event to being the biggest holiday basketball tournament on the East Coast in 2015. The Governor’s Challenge has quickly made an unmistakable impact on Wicomico during the New Year’s holiday. James Simmons Assistant Tourism Director Wicomico County Recreation, Parks and Tourism jsimmons@wicomicocounty.org 410-548-4914
Sports Planning Guide
305
SPORT_306_Layout 1 10/17/16 12:02 AM Page 306
SPORT_307final_Layout 1 10/17/16 12:18 AM Page 307
PLANNING A SPORTS TOURNAMENT FROM A-Z W
hether it’s your first or 100th time, organizing a sports event is no simple task. All the pretty budgets, org charts and detail lists won’t mean much if your staff fails to properly execute. It’s that game-day operation that matters most to participants, spectators and rights holders. If you want to knock your next event out of the park, download your Free Copy of the A to Z Guide to Organizing a Sports Event, by noted authority Bill Hanson. It will answer your questions about logistics, administrative tasks,budgeting, media, crowd control, volunteers and the myriad of other issues planners and organizing committees face. Along with its companion piece, 14 Essential Tools, Forms and Plans for Organizing a Sports Event, you’ll have a blueprint to make your first, or next event the best ever.
FREE GUIDE GET YOURS TODAY!
Visit Sportsplanningguide.com/atoz/ SportsPlanningGuide.com
Sports Planning Guide
307
SPORT_308-309_Layout 1 10/16/16 1:54 PM Page 308
T H E U S S P O RT S C ON G R ES S I N VI T E S Y O U T O
FOR THIS YEAR’S SPORTS CONFERENCE
Dec. 4 -6, 2017 Hosted by VISIT MESA BROUGHT TO YOU BY
SPORT_308-309_Layout 1 10/16/16 1:55 PM Page 309
W
elcome to the US Sports Congress, a “Sports Conference Like No Other.” We extend to you an invitation to explore what makes the USSC different. At the Congress you’ll find increased opportunities to build relationships, learn side by side with industry partners and gain deeper insight into the sports event industry. If you are looking for a way to move your event marketing and operations to the next level, we’re confident that the US Sports Congress will be the channel that leads to your success.
LOU MENGSOL PRESIDENT US SPORTS CONGRESS
Intimate setting ■ 1 to1 Ratio ■ Exemplary Professional Development ■ Proven RO I 94% of attendees reported that they booked business because of meetings or contacts they made at the US Sports Congress. ■
REGISTER TODAY
Call 608-363-0873 or visit USSportsCongress.com
SPG SportsPlanningGuide
SPORT_310_Layout 1 10/12/16 4:22 PM Page 310
JON SCHMIEDER
10 Sports Industry Trends for 2017
G
reek philosopher Heraclitus once said, “There is nothing permanent, except change.” That concept is more true today in the world of sports tourism than ever before. The marketplace has evolved to a place many in our industry never saw coming. Every year our team at Huddle Up Group sits down to take stock of the past 12 months and look at what lies ahead. Aligning with Heraclitus, “change” is the thread that weaves together today’s industry trends. Below, we offer you the top 10 things to look for as we approach 2017.
1
Incubating of Events – More CVBs and sports commissions are helping their local event promoters to grow their events. Note that “incubating” is very dif ferent than “owning.” Incubating is working with a partner to give them resources to launch and develop their sports properties. “Owning” is creating and managing events yourself. Most DMOs are not built to own and operate, thus the focus has turned to incubating events. The more successful these destinations are at incubating, the less dependent they are on the competitive bid process.
2
Rebranding – The increased focus on sports tourism often requires a rebranding of the sports ef fort in order to match the expectations of event rights holders. Recent examples include Bryan College Station, Fort Worth, Hershey-Harrisburg, Eugene and Duluth. Savvy destinations are giving their sports departments the resources and the branding to match growth expectations.
3
C-Level Change – As in most Olympic cycles, several National Governing Bodies will experience staf f turnover at the top level. There are also changes ahead at the National Association of Sports Commissions with the retirement of long-time leader Don Schumacher, and DMAI recently installed a new CEO. The incoming leaders of these organizations have the potential to create a meaningful impact on the sports tourism landscape. How they do that, nobody knows. But big thinkers can make big changes. 310
Sports Planning Guide
4
Enhanced Relationships – Keeping in line with the C-level turnover, managing relationships between rights holders and CVB/sports commission leaders will be important. New leaders mean new visions and new priorities. In the case where a past relationship has been compromised through executive turnover, increased efforts to rebuild those organizational relationships will be critical.
5
Performance Clauses – Host communities are focusing more on the results achieved by their event partners. The days of bid fees being handed out without performance clauses are becoming few and far between. Nearly all of our clients have a formal incentive/grant program with an event evaluation matrix and specific deliverables that are put upon the event promoter. The most successful programs we see are those that give only a portion of the support funds out on the front end, and the rest upon the rights holder delivering on their promises.
6
Bricks and Mortar – More communities are using tourism revenues to build bricks-and-mortar venues to stay competitive in the sports tourism arms race. Is this a trend of success, or one of destruction? It’s too early to tell, but the industry needs to keep tabs on this entrepreneurial trend.
7
Sports Service – The most successful host destinations are experts at servicing sports groups. They provide support that allows event owners to focus on their championships. They also provide a superior athlete and fan experience, presenting their community as a desirable place. If you are a host city and your team is used to having backpacks on, with feet on the ground on game day, you are on the right track.
8
Bounce – New events that are introduced to the Olympic program often experience a popularity boost in the short-term. This year in Rio golf and rugby were introduced, and in four years Tokyo will roll out karate, surfing, skateboarding, and sport climbing (along with the return of baseball and
softball). Which of these sports will experience an increase in popularity , membership and participation? Only time will tell (my bet is on rugby sevens).
9
Community – Last year ’s trends included a section on legacy programs. This year we expand that concept to a more global concept of “community.” Legacy often involves a project specific to an event, such as the event owner putting in a new scoreboard at the softball complex. Community is an ongoing and sustainable programmatic link between the host destination and the event rights holder. An example of this is the implementation of the USA BMX STEM Program. While a BMX national race is one weekend, the STEM program lasts the entire school year and can be implemented in subsequent years. Legacy leave-behinds are good, however finding ways to of fer long-term community impact through sports is better.
10
Technology – Anyone ever think Twitter would be paying the NFL $10 million to livestream 10 games? Fans used shared live streaming services Periscope and Meerkat to pirate the biggest prize fight in decades. Anything is possible in the tech world. Whatever comes next will likely continue to be focused on the shared economy model. How will that impact sports tourism? We don’t know but are sure new technologies will make their mark in 2017. There are more host cities, more sports event rights holders, and more events than ever before. Our industry has seen annual growth nearly every year for over two decades. New sports are emerging. New technologies are shrinking the world. Millennials are changing the economy. Our political climate is at a tipping point. Change is coming. Are we ready? ■ ABOUT THE AUTHOR:
Jon Schmieder is the founder of the Huddle Up Group LLC, a consortium of three sports-related companies led by award-winning executives. Schmieder has over 20 years of experience in leading sports tourism and events organizations through strategic growth and increased community collaboration. The Huddle Up Group can be reached at jon@huddleupgroup.com or 602-369-6955. To receive the weekly “Monday Huddle Up,” sign up at tinyletter.com/jonschmieder.
@SportsPlanGuide #SportsPG
SPORT_311_Layout 1 10/12/16 4:16 PM Page 311
SPORT_312_Layout 1 10/12/16 4:04 PM Page 312
SOME OF OUR FINEST SPORTS STADIUMS ARE DESIGNED BY MOTHER NATURE.
Mesa, Arizona’s numerous sports facilities, event venues and name-brand hotels keep you focused on your event. The amazing weather and outdoor activities prevent you from losing sight of the fun. Book your sporting event today. VISITMESA.COM/USSC