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TOURING THE BEST OF SWITZERLAND
our organizers looking to wow their travelers with classic Alpine scenery and tastes of Swiss culture will find plenty of itinerary-enhancing ideas in the following pages. Our cover story, “Bern and Beyond,” spotlights both historical sites in Switzerland’s capital and the mountains and lakes of the Bernese Oberland—Interlaken and the Jungfrau Region in particular. More urban adventures await in Zurich, where museums, public art and special events contribute to a rich cultural life. The new Lindt Home of Chocolate is just minutes outside of Zurich. Smaller cities scattered throughout Switzerland’s four language regions deserve their own spot on planners’ radar, and we feature seven of them—Baden, Chur, Fribourg, Bellinzona, Locarno, La Chaux-deFonds and Rheinfelden. Readers also learn about a delightful day trip in the Emmental Valley that combines a slice of religious history with peeks at how Swiss cheese and Kambly’s premium cookies are produced. Half the fun of traveling in Switzerland is getting around by train and taking cog railways and cable cars to some of its highest peaks. Must experiences include the Gotthard Panorama Express rail-boat journey and the aerial cableway to the top of the 9,744-foot Schilthorn. With its lively cities, storybook villages, stunning landscapes and intricate transportation network, Switzerland truly offers your clients the Europe of their dreams.
St. Nicholas Cathedral and Fribourg’s historic center Switzerland Tourism/Markus Bühler-Rasom
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SWITZERLAND TOUR GUIDE
