2025 Circle Wisconsin Tour Planner

PROFILES OF EVERY CIRCLE WISCONSIN MEMBER

Research our vast network of DMOs, hotels, restaurants and attractions

IRRESISTIBLE ITINERARIES

Group-friendly fun across Wisconsin’s 5 regions

The Ideal Place For Group Tours

Attraction spotlights, sample itineraries and extensive listings help planners craft the perfect Upper Midwest group adventure

A buzz-worthy food and beverage scene awaits tour groups in Wisconsin Spectator Sports

Stadiums, arenas and raceways across the state offer fun outings for groups Hotbed of

Surprising discoveries abound in a state better known for

brats and cheese

Wisconsin's natural beauty is unmatched.

Harvesting cranberries

On The Cover: The Green Bay Region's Heritage Hill State Historical Park

Wisconsin Dells Visitor & Convention Bureau

Welcome to Wisconsin: Your Ultimate Adventure Awaits

Get ready for an unforgettable journey! Our 2025 Circle Wisconsin Tour Planner is packed with exciting destinations and attractions that will make your visit to Wisconsin truly remarkable.

Whether you’re enjoying the state’s amazing winter activities, savoring our mouthwatering local flavors or immersing yourself in its many incredible water activities, Wisconsin promises an experience like no other. You’ll feel right at home with our friendly locals, creating memories to last a lifetime.

From beloved landmarks to newly discovered treasures, we’ve highlighted the very best Wisconsin has to offer, ensuring every traveler finds their perfect adventure. Whether you’re a nature lover, a history enthusiast, or simply seeking fun, there’s something here for everyone.

Take time to explore the heart of our communities. The rich history, unique attractions, and dynamic culture you’ll encounter will inspire and captivate you at every turn. Every destination has a story waiting to be uncovered.

And don’t miss our incredible museums, where you can experience the essence of Wisconsin and American heritage. These vibrant collections showcase the creativity and innovation that make our state a true cultural hub.

We’re thrilled to guide you on this exciting adventure through Wisconsin. Our planner is designed to help you navigate the state’s wonders, ensuring your trip is seamless and packed with joy.

This year, we’re also excited to introduce you to more than 100 group-friendly destinations and attractions across Wisconsin. It’s your chance to uncover hidden gems, craft personalized itineraries, and discover new experiences you won’t find anywhere else.

Join us for the Circle Wisconsin Midwest Marketplace from April 6-8 in Dubuque, IA at the Grand River Center along the banks of the Mississippi River. This is your opportunity to explore new group travel ideas, connect with other travel enthusiasts, and find destinations off the beaten path that will enhance your journey. For more details and to register, visit www.midwestmarketplace.org or contact us directly. Circle Wisconsin Midwest Marketplace, the go-to industry event for creating unforgettable itineraries for groups, you don’t want to miss it!

So, what are you waiting for? Start planning your next group tour to Wisconsin and get ready for an adventure full of discovery, fun, and lasting memories! ready for an adventure like no other!

Wendy Dobrzynski Executive Director wendy@circlewisconsin.com

Cory Mace

Badger Coaches, Inc.,

VP

of Sales & Marketing corym@badgerbus.com

Wisconsin is home to culinary delights.

A slew of delicious desserts awaits you.

You can even ride the waves in Wisconsin.

Hotels by Region

Culinary Delights

A buzz-worthy food and beverage scene awaits tour groups in Wisconsin

Were you one of the millions of viewers who watched last year’s 12 Wisconsin episodes of Bravo network’s “Top Chef” series?

The popular TV cooking competition spotlighted Wisconsin attractions, restaurants, specialty grocery stores and food favorites as 16 contestants from around the world demonstrated their kitchen skills in shows filmed in Milwaukee, Madison and Spring Green. They were tasked with using cheeses, sausages, cranberries, cherries and other Wisconsin products in their dishes. The chefs also had to design menus featuring staples of the fish boil and supper club meals that are so much a part of Wisconsin dining traditions.

While the state has long been serving up delicious dishes, the culinary scene has been heating up in the past few years, and the world has taken notice. In recent years, many Wisconsin chefs and restaurants have been named semifinalists for James Beard Awards, often described as the Oscars of the food world. A growing number of farm-to-table establishments have been showcasing the bounty from Wisconsin farms.

As all Madison chefs know, a prime place to shop for fresh, local produce is the Dane County Farmers’ Market, the largest producers-only farmers’ market in the U.S. “Top Chef” head judge Tom Collichio called it “one of the best farmers' markets in the world.” Contestants on the show raced through the assemblage of nearly 300 vendors that sell everything from vegetables and meat to honey and hot sauce. The market is held on the Capitol Square every Saturday from mid-April through early November.

SAY CHEESE

Wisconsin churns out billions of gallons of milk every year, most from family farms. About 90 percent of the milk turns into cheese, at least 600 kinds of it, and Wisconsin cheesemakers routinely win more national and international awards than those of any other state.

When it’s time for a nibble, head to Monroe’s Alp and Dell Cheese Store, attached to the Emmi Roth USA cheese plant. Morning is the best time to watch cheesemakers from the glasswalled viewing hall. Stock up on a wide variety of cheeses and enjoy the free samples.

Henning’s Wisconsin Cheese, a fourth-generation cheese factory, store and museum near Kiel, has been in business since 1914. On weekday mornings, groups can see cheesemakers tending to their massive stainless steel vats. A short video describes the whole process, from the time milk is received from 20 small dairy farms to the finished product—cheddar, colby, mozzarella, gouda, squeaky cheese curds, the list goes on. For a fun gift, consider a wedge of cheddar in the shape of a cow or Wisconsin map.

At LaClare Family Creamery in Malone, sample goat cheeses, treat yourself to ice cream made from goat’s milk and watch the goats on the 26-foot-tall climbing silo.

SUPPER CLUBS

What could be more Wisconsin than cheese? Maybe a supper club. Though it may offer some low-key entertainment on weekends, a supper club is not a nightclub. It’s not a country club either. Actually, it’s not a club at all—you don’t have to be a member, and there are no dues to pay.

A supper club is generally a homey, old-fashioned restaurant with rustic decor and a meat-and-potatoes American menu that has stood the test of time. It’s a comfort zone where locals gather for special occasions or just a relaxing night out. Some supper clubs are now in their third generation of family ownership, and you’re likely to meet one of the owners or their children while you dine. There’s a feeling of warmth and coziness that’s not unlike being in a friend’s dining room. The convivial bar is just the place to have a brandy oldfashioned, the unofficial state cocktail.

Food-wise, supper clubs emphasize home cooking. This is the place to get a good juicy steak with all the trimmings. The menu also will feature seafood and chicken, with walleye often a popular entree as well. The Friday night fish fry is a tradition, and some clubs have prime rib Saturdays. Besides meat, the meal includes soup or salad, a basket of bread or rolls, and choice of potato (baked, hash browns, au gratin, french fries). Guests often start with a classic relish tray of fresh veggies and dip, and many places have a salad bar.

The Wisconsin Dells vacation area is blessed with some great supper clubs. Tender, hickory-smoked baby back ribs bathed in a secret sauce is the signature item at House of Embers, a fixture on Wisconsin Dells Parkway since 1959. In a specially designed smokehouse, the ribs are smoked over hickory logs for a half hour before being basted and slow cooked in an oven for three hours. Across the road, the Wimmer family has been feeding folks at The Del-Bar since 1943. The menu standout is the prime-aged steak, followed closely by the pan-fried walleye. A Friday fish fry features North Atlantic cod (batter-fried or panko-broiled). The Del-Bar’s Prairie-style architectural touches reflect the genius of Frank Lloyd Wright protégé James Dresser, who designed the wood-paneled rooms adorned with geometrical details.

The Wimmer family has been feeding folks at The Del-Bar since 1943.

Courtesy of Wisconsin Dells Visitor & Convention Bureau

1914.

While supper clubs tend to be the treasures of small towns, some are in urban areas. Kavanaugh’s Esquire Club is a premier choice in Madison. “Top Chef” contestants served their supper club meals at The Harvey House, a historic Madison train depot building turned restaurant. In Spring Green, west of Madison, the chefs offered architecturally inspired fare at Riverview Terrace Cafe, part of Frank Lloyd Wright’s landmark Taliesin estate.

On the shore of Lake Winnebago in Pipe, group-friendly Jim & Linda’s Lakeview Supper Club is famous for its prime rib and seafood. The outdoor patio offers beautiful views of the lake and is the perfect spot for watching the sunset. Entrees range from Pesto Crusted Salmon to the Balsamic & Bleu Burger.

Supper clubs in the Fox Cities include Mark’s East Side, Black Otter Supper Club, Colonial House Supper Club, The Red Ox Seafood and Steakhouse, George’s Steak House, Out-O-Town Supper Club, Village Limits Supper Club, Marty’s Place, Lox Club, Heiting Place, Dick & Joan’s Supper Club and Granary Supper Club.

SAUSAGES

In Wisconsin, top-quality sausages, especially bratwurst, are ubiquitous. Sheboygan has been the world’s official Bratwurst Capital since 1970, when, in a grueling duel, it won out over Bucyrus, Ohio. In Sheboygan, the bratwurst sandwich is made the Sheboygan way. First of all, brats there are fried, not grilled, and they are served, with onion and brown mustard, on a hard roll, not an oblong hot dog bun. Among classic places to have brats in downtown Sheboygan: Rupp’s Downtown, an old-school supper club, and Sly’s Midtown Saloon & Grill. Many of the sausages served in Sheboygan are from Miesfeld’s, a family-owned meat market that’s been around since 1941.

Johnsonville Marketplace, a popular shopping stop near the Sheboygan Falls plant of sausage manufacturer Johnsonville, sells not only the company’s many varieties of bratwurst but its summer sausage, breakfast sausage, jerky and other meat products as well. The store also stocks Johnsonville-branded grilling tools, clothing, drinkware, golf balls and even cornhole sets, plus other Wisconsin-made food specialties. Contestants in last year’s “Top Chef” competition served their sausage-based creations at American Family Field, a nod to the Famous Sausage Race, the between-innings highlight of every Milwaukee Brewers ball game. Dishes were inspired by the five racing sausages—bratwurst, Polish sausage, Italian sausage, hot dog and chorizo.

CRANBERRIES AND CHERRIES

The cranberry is Wisconsin’s state fruit, and for good reason, as the state leads the nation in cranberry production, accounting for more than half of the country's output. In central Wisconsin, following the Cranberry Highway’s 50 miles from Wisconsin Rapids to Warrens and Pittsville to Nekoosa is best experienced during harvest season in late September and October when the cranberry bogs are blazing red. Groups can learn about the tart red berries at Discover Cranberries, a museum housed in a former cranberry warehouse in Warrens. Its oldtime ice cream parlor, complete with a marble counter from the old Steele's Drug Store in Tomah, offers five flavors of cranberry ice cream. Cherries, another round red fruit, is the pride and joy of the Door County peninsula. Shops purvey all kinds of cherry-infused foods and drinks, from jams and candy to wines and juices. Bakery items include cherry donuts, muffins, strudel and cookies. Orchard tours can be arranged for groups, and pick-your-own opportunities are available during harvest season, mid-July to mid-August.

FISH BOILS

Many Door County establishments offer a fish boil. A tradition started by Scandinavian immigrants in the 1800s, the festive event began as an economical way to feed hordes of lumberjacks and fishermen, then became popular with social and church gatherings at beaches and parks. When the huge kettle full of salted water is boiling over a bonfire, the boil master adds a basket of baby red potatoes and onions. Then, mild whitefish steaks, fresh from Lake Michigan, are lowered in. At just the right moment, the boil master tosses kerosene into the fire, creating a blaze causing the water to boil over, dramatically carrying off the fish oil that has collected on top and leaving the fish perfectly done, steaming hot and ready to serve. Top off the meal with a slice of Door County cherry pie.

WINE, BEER AND COCKTAILS

Door County also abounds with wineries. The state’s largest, Door Peninsula Winery, makes more than 50 wines from grapes, cherries, apples and other fruits. It is one of eight stops on the Door County Wine Trail between Lake Michigan and Green Bay. Von Stiehl Winery in Algoma, 38 minutes east of Green Bay, is Wisconsin’s oldest licensed winery and maintains historic aging

Henning’s Wisconsin Cheese, a fourth-generation cheese factory, store and museum near Kiel, has been in business since

cellars in a limestone building dating back to 1868.

In Baraboo, groups can savor the fruit of the vine at Baraboo Bluff, Balanced Rock and Broken Bottle wineries. Baraboo’s Driftless Glen Distillery offers a variety of spirits made in small batches, from bourbon and rye to vodka, gin and brandy. Bailey’s Run Vineyard, nestled in the rolling hills of New Glarus, commands one of the most scenic views of any winery in Wisconsin. In the Mississippi River Valley around La Crosse, the Coulee Region Craft Beverage Trail includes 10 wineries, four breweries and a distillery.

Milwaukee once had more than 80 breweries, earning it the nickname “Beer City.” For a fun behind-the-scenes tour, groups should consider Lakefront Brewery. Filled with facts and lore sprinkled with plenty of jokes, the entertaining 50-minute experience includes four eight-ounce pours and a souvenir pint glass. Lakefront’s spacious Beer Hall restaurant has 18 taps dispensing beers like Hazy Rabbit IPA, Bumble Bear brown ale and Riverwest Stein amber lager.

Milwaukee Food & City Tours offers a variety of bus and walking tours, including the “Craft Breweries & Cocktail Tour” and “Tacos & Tequila Tour.” The latter pairs Mexican favorites with margaritas and other tequila-infused cocktails at three stops in the Walker’s Point neighborhood, home to one of Wisconsin’s largest Latino populations. Other themed tours focus on pizza, chocolates, bakeries, Christmas and frozen custard.

SWEET INDULGENCES

Rich and creamy frozen custard—don’t call it ice cream—is a Wisconsin favorite, and Milwaukee is called the Unofficial Frozen Custard Capital of the World. The city has more custard stands per capita than anyplace else, among them the iconic Gilles, Kopp’s and Leon’s. But you can find freshly made frozen custard (unlike ice cream, it’s made with eggs, in addition to cream, sugar and flavoring) throughout the state. Wisconsinbased Culver’s, a national fast-food chain with more than 100 Badger State locations, is famed for its frozen custard, fried cheese curds and ButterBurgers.

A discussion of Wisconsin foods is not complete without mentioning two other iconic sweet treats: kringle and cream puffs. Racine’s five kringle bakeries produce the oversized, oval Danish pastry ring hand-formed from

48 delicate layers of dough and hand-coated with white icing after being baked to a golden brown. Pecan, almond, raspberry and apple are popular fillings in kringle, the official state pastry.

The Original Cream Puff is a must-have at the annual Wisconsin State Fair. It has been a fair staple since 1925, when Wisconsin’s farmers and bakers came up with a way to promote the wheat and dairy industries. More than 350,000 Original Cream Puffs are sold at the 11-day event in the Milwaukee suburb of West Allis (July 31-August 10, 2025).

Spectator Sports

Stadiums, arenas and raceways across the state offer fun outings for groups

Mention football and images of green-and-gold Green Bay Packers gear immediately come to mind, as the northeast Wisconsin city is inextricably identified with one of pro football’s most storied franchises. The NFL has bestowed Green Bay the honor of hosting the 2025 NFL Draft in April.

While most Wisconsinites are passionate Packer backers who become stricken with football fever every fall, the state offers opportunities for enjoying a wide range of spectator sports year-round, from baseball and basketball to hockey, soccer and auto racing. Depending on the season, group tour organizers have many options for including an afternoon or evening of competitive action in their itineraries.

In Green Bay, behind-the-scenes tours of Lambeau Field, the third-oldest majorleague sports stadium in continuous use, let guests pass through the players’ tunnel (to a recording of cheering fans) and onto the track that circles the turf. At the Green Bay Packers Hall of Fame, they hear players describing crucial games in their own words and scroll through touch screens to click on audio segments and game video clips. On display are game-worn jerseys, helmets and shoes of all-time heroes like quarterbacks Bart Starr, Brett Favre and Aaron Rodgers. Exhibits also

Paul Bunyan Lumberjack Show.

Photo courtesy of Wisconsin Dells Visitor & Convention Bureau

The Green Bay Packers Hall of Fame features some of the greatest players of all time.

Double Buck Event at Lumberjack World Championship.

honor legendary Head Coach Vince Lombardi, who led the Packers to five NFL titles in the 1960s, and there’s a replica of his office.

Groups at Lambeau Field also will want to check out the Packers Pro Shop, which sells every kind of logo gear/wear imaginable. The stadium’s 1919 Kitchen & Tap is open year-round for lunch and dinner.

For a look at Packers history in downtown Green Bay and beyond, visitors can follow the Packers Heritage Trail, which is marked by 25 commemorative plaques. The best photo op is the

ensemble of bronze sculptures at a Washington Street plaza that enshrines the city’s affection for the Green and Gold.

In Milwaukee, the big-time draws are the NBA’s Milwaukee Bucks and MLB’s Milwaukee Brewers, the National League’s Central Division champs in 2024. The Bucks play at downtown’s Fiserv Forum, also home to Marquette University’s men’s basketball team, the Golden Eagles.

Tours of the Brewers’ American Family Field, a retractable-roof stadium that allows play in any kind of weather, include things like a visit to the opposing team’s dugout and clubhouse, a luxury suite, the playing field, Brewers bullpen, press box and Bob Uecker’s broadcast booth. Game day fun includes the Famous Racing Sausages, a squad of sausage mascots that run around the field before the bottom of the sixth inning. Prior to the game, fans have a chance to whoosh down the twisty yellow slide used by mascot Bernie Brewer every time the team hits a home run.

Milwaukee also has professional hockey. The American Hockey League’s Milwaukee Admirals (the farm team for the NHL Nashville Predators) take to the ice at UW-Milwaukee Panther Arena, home to the university’s Panther men’s basketball and Milwaukee Wave indoor soccer team.

A hockey match featuring junior teams may fit into a group itinerary in other Wisconsin cities. The North American Hockey League’s Janesville Jets compete at the Janesville Ice Arena (and will move into the brand new Woodman’s Sports and Convention Center in late 2025). In the United States Hockey League, the Green Bay Gamblers play at the Resch Center, while the Madison Capitols draw crowds to Legacy20 Arena in Middleton. The Wisconsin Rapids Riverkings, a United States Premier Hockey League franchise, face off at the South Wood County Recreation Center.

Madison, home to the University of Wisconsin’s main campus and its 23 Badgers teams, offers spectator sports year-round. On game day during football season, Badger fans wearing bright red jerseys and striped overalls pack Camp Randall Stadium, creating a vibrant home field advantage. The UW Badgers women’s volleyball team, one of the best in the U.S., competes at UW Field House, while there is UW men’s and women’s soccer at Dan McClimon Memorial Track/Soccer Complex, and Badgers basketball action takes place at the Kohl Center. For USL soccer action, catch a Forward Madison FC match at downtown Madison’s historic Breese Stevens Field, just blocks from the State Capitol.

Minor league and collegiate-level baseball offer another possibility for injecting a sporting element into your itinerary. With betweeninning activities, theme nights and affordable group packages, ballparks provide an affordable, family-friendly option on a summer afternoon or evening.

At Appleton’s Neuroscience Group Field at Fox Cities Stadium, groups can cheer on the Midwest League’s Wisconsin Timber Rattlers, the High-A affiliate of the Milwaukee Brewers. The league’s Beloit Sky Carp, High-A affiliate of the Miami Marlins, play at ABC Supply Stadium. Both teams play a collection of Midwestern MLB affiliates, such as those of the St. Louis Cardinals, Chicago Cubs and Minnesota Twins.

Some of the nation’s best collegiate baseball talent spends their summer in Wisconsin as part of the Northwoods League. The Eau Claire Express, for example, plays at 1937 Carson Park, which boasts a long list of Major League alumni, including Hank Aaron, Bob Uecker and Joe Torre. Other Northwoods teams include the La Crosse Loggers, Fond du Lac Dock Spiders, Green Bay Rockers, Wisconsin Woodchucks (Wausau), Wisconsin Rapids Rafters, Lakeshore Chinooks (Mequon) and Madison Mallards.

If roaring engines and screeching tires figure into your plans, Wisconsin abounds with opportunities to experience the thrill of motorsports. A number of tracks schedule weekly racing on Friday or Saturday nights, plus special events at other times.

La Crosse Fairgrounds Speedway in West Salem offers weekly Saturday action from April to September on its NASCAR-sanctioned asphalt track. Oktoberfest Race Weekend is one of the largest racing events in the Midwest.

Milwaukee Mile Speedway, a mile-long oval track at the Wisconsin State Fair Park in West Allis, is the oldest operating motor speedway in the world, dating back to 1903; it has seating for 35,000 spectators.

Other auto racing venues include Madison International Speedway in Oregon, Shawano Speedway, Tomah-Sparta Speedway, Marshfield Motor Speedway and Dells Raceway Park in Wisconsin Dells

For competition of a different kind, consider the Paul Bunyan Lumberjack Show or Scheer’s Lumberjack Show in the Minocqua resort area. Some of the best lumberjack competitors in the world demonstrate the logging skills associated with the dangerous work of falling and preparing trees for domestic use. Events include log rolling on water, chopping, crosscut sawing and axe throwing. You’ll see lumberjacks using specially-built speed axes to cut through wood in a matter of seconds.

Waterski shows offer thrills as well. In Minoqua, the Min-Aqua Bats, the oldest continually running amateur water ski show in the country, have been performing for more than 70 years. Janesville’s high-flying Rock Aqua Jays, a 22-time national champion water ski show team, will be celebrating their 64th season this summer on the banks of the Rock River. Surfing, another water sport, is one of Sheboygan’s claims to fame. In fact, it’s nicknamed the Malibu of the Midwest for the giant waves that attract surfers to its Lake Michigan shores. Here in the Fresh Water Surf Capital of the World, the peak season is September to March. In summer, you’ll see kiteboarders, windsurfers and stand-up paddle boarders, along with surfers, riding the awesome swells.

Where Stories Begin

Beloit can accommodate day-trip groups, overnight hub and spoke seekers, or weary travelers looking to stretch their legs during a long journey.

Launch your next trip into orbit with a stop at Historic Auto Attractions. Not just cars, this museum offers something for everyone!

The Min-Aqua Bats put on a fabulous show in Minocqua.

Sheboygan has been called the Malibu of the Midwest.

Photo courtesy

Hotbed o f Arts & Culture

Surprising discoveries abound in a state better known for beer, brats and cheese

The Grohmann Museum is home to the most comprehensive art collection dedicated to the evolution of human work.

Almost everyone has heard of Frank Lloyd Wright, America’s most famous architect, but few know that Wisconsin was his home state.

A visit to Taliesin, Wright’s 800-acre estate in rural Spring Green, sheds light on his remarkable career and the architectural genius reflected in an ensemble of buildings he designed from the 1890s to the 1950s. Called an “autobiography in wood and stone,” the National Historic Landmark and UNESCO World Heritage Site includes two homes, a school, barn, windmill and restaurant.

Taking inspiration from the surrounding hills and valley settled by his ancestors, the Wisconsin native constructed Taliesin as a “living laboratory” where he and his apprentices gathered in the studio to experiment with new building techniques. Before or after a tour, guests can enjoy lunch at Riverview Terrace Cafe, the only remaining Wright-designed restaurant in the world, its wide expanse of windows overlooking the Wisconsin River.

Taliesin is just one of many unexpected cultural treasures awaiting groups in Wisconsin. Art museums, historic homes and insights into Native American life will enlighten any itinerary.

Examples of groundbreaking architecture in other towns can be found on the Frank Lloyd Wright Trail, a 200-mile circuit encompassing nine sites in southern Wisconsin. In Racine, free tours of the SC Johnson campus, world headquarters of the household products company, include the SC Johnson Administration Building (1939) and Research Tower (1950), Wright’s largest commercial project. In the nearby village of Wind Point, groups can tour Wingspread, the last and largest of his Prairie-style homes, completed in 1939 for H. F. Johnson Jr. and now a conference facility.

Racine also is home to the Racine Art Museum, which claims the

nation’s largest collection of contemporary crafts. Works range from ceramics and fibers to glass, paper, metal and wood.

One of Milwaukee’s great hidden gems is the Grohmann Museum, home to the most comprehensive art collection dedicated to the evolution of human work. Paintings show the chemist, blacksmith, taxidermist, glass blower and others engaged in their trades. A group of 17th century paintings depicts the primitive beginnings of early medical treatments.

Guests are transported back to the Gilded Age on a tour of Pabst Mansion, the home of Milwaukee beer baron Captain Frederick Pabst. Lavish interiors feature stunning chandeliers and ornately carved woodwork.

The Milwaukee Public Museum is building a new natural history museum—set to open in 2027. The future museum site, located in downtown Milwaukee, will include a five-story building that will house Milwaukee County’s priceless collections and feature four floors of immersive exhibits. It will also include a planetarium, rooftop terrace, enclosed butterfly garden and an outdoor ground-level plaza plus attached parking garage.

Jewish Museum Milwaukee, appealing to people of all faiths, offers interactive exhibits that explore themes of immigration, intolerance, diversity, respect and freedom. Of special note is the soaring Chagall tapestry.

In Cedarburg, 20 miles north of Milwaukee, groups can take a docentled tour of the Wisconsin Museum of Quilts & Fiber Arts, where exhibits celebrate the artistic, cultural, historic and social importance of this art form. Discover local history at the Cedarburg History Museum and Visitor Center and then allow some time for drifting between the town’s delightful mix of specialty shops, gracious inns, cozy cafes and art galleries, many nestled inside historic buildings.

The 600-acre Old World Wisconsin campus, a property of the

A visit to Taliesin, Frank Lloyd Wright’s 800-acre estate in rural Spring Green, sheds light on his remarkable career and the architectural genius reflected in an ensemble of buildings he designed from the 1890s to the 1950s.

Photo courtesy of Taliesin Preservation

Wisconsin Historical Society near Eagle, features farmsteads and relocated historic structures staffed by living history interpreters. Many buildings were the work of 19th and early 20th century immigrants from Germany, Denmark, Norway, Poland and other European countries. The gardens and fields are planted with heirloom varieties of fruits, vegetables, grains and herbs.

Art and history come together at two mansions across the street from each other in Oshkosh. Paine Art Center and Gardens consists of 20 themed areas that surround a 1920s English country-style mansion. Paved walkways pass by fountains, sculptures and gardens that recall elegant British estates of the 19th century. The property hosts art exhibitions and festive holiday displays.

Sheboygan also boasts a pair of cultural blockbusters. Downtown’s John Michael Kohler Arts Center has rotating exhibitions of eyeopening contemporary art. Don’t miss the artist-designed bathrooms that everyone talks about. One of the men’s rooms is done in blueand-white Delft tiles—walls, sinks, even the toilet bowls. Artistically tiled restrooms also are found at the museum’s satellite facility, Art Preserve, which presents large-scale installations called “artistbuilt environments.”

The twin towns of Manitowoc and Two Rivers pack a big cultural punch. The first-rate Wisconsin Maritime Museum, located on the Manitowoc River in downtown Manitowoc, focuses on the Great Lakes

Paine Art Center and Gardens consists of 20 themed areas that surround a 1920s English country-style mansion.

and Wisconsin, showcasing antique boats, ship models and nautical artifacts. In the shipwrecks gallery, museum-goers learn how the ships met their doom and see recovered artifacts. A diorama illustrates the tragic story of the Edmund Fitzgerald, a cargo ship that sank in a fierce gale on Lake Superior on November 10, 1975. Guests also can tour the cramped quarters of the USS Cobia, a restored WWII submarine docked on the river.

Manitowoc’s Rahr-West Art Museum features 19th, 20th and 21st century art in the lovely Queen Anne-style mansion of the Rahr family, who made their fortune in brewing, malting and other businesses. Works on display include the 1965 Jug, a ceramic jug decorated by Pablo Picasso; the Andy Warhol silver print 59th Street Bridge Tramway, a series of stitched photographs; and Georgia O’Keeffe’s Birch and Pine Tree #2, a 1925 oil on canvas. Paintings also feature scenes of Manitowoc by local artists. A special curiosity is the replica of the Russian Sputnik IV satellite fragment that fell to earth just outside the mansion on September 5, 1962. The city’s Sputnikfest celebrates all things sci-fi the second weekend in September.

In Two Rivers, Rogers Street Fishing Village comprises a collection of historic sheds and other buildings on the site of century-old fishing yards on the East Twin River. They can explore the inside of a fishing tug, climb up the 1886 North Pierhead Lighthouse and, in a large modern building, tour the Great Lakes Coast Guard Museum.

Go With the Pros

THESE PROFESSIONALS OFFER MEMORABLE WISCONSIN ADVENTURES FOR THEIR CLIENTS

By partnering with Wisconsin tour, motorcoach and/or receptive operators, group tour planners will find just the professional expertise they need.

Since 1999, Personalized Tours & Coaches has been offering deluxe motorcoach tours in Wisconsin and beyond, from oneday sightseeing/special events trips to extended adventures. The family-owned and -operated company can create an itinerary that perfectly matches your group’s interests; its coaches are available for charter.

C&M Presents offers a range of tour packages in the Green Bay area and beyond. It also works with groups to customize an itinerary, handling every detail, from attraction admissions to lodging and meals.

For more than 80 years, Lamers Bus Lines has been providing trustworthy service for groups of all sizes. It maintains a fleet of motorcoaches, mini coaches, school buses, limo coaches and trolleys. Lamers offers custom tour planning as well.

Family-owned Kobussen Buses Ltd. , founded in 1938, provides state-of-the-art motorcoaches for charter to anywhere in the U.S. and Canada. Whether it’s a cross-country

tour, religious retreat or local sports, shopping or wine tasting outing, Kobussen can accommodate any size group.

Badger Bus , established in 1920, has a full range of coaches and vans for charter. This premier motorcoach operator is your one-stop shop for reliable and stress-free transportation across Wisconsin and beyond.

With teams of local tour guides, naturalists and historians in more than 15 U.S. and Canadian ports on the Great Lakes, Tour the Great Lakes brings the region’s culture, history and natural wonders to life. It offers themed itineraries, stepon guides and Circle the Lake multi-day trips. Destinations include Milwaukee, Green Bay, Door County and Michigan’s Upper Peninsula.

Brilliant Edventures, a full-service operator for U.S. and Canadian destinations, works with groups of all types needing wholesale services. Founded in 2015, the company will customize your tour, taking care of transportation, meals, hotels and attraction admissions, plus specific experiences and local stepon guides. Available to assist you 24/7, Brilliant Edventures also offers marketing support including custom flyers.

The Kohler Art Preserve houses a collection of artist-built environments and sculptural works.

Randy Mink photo

Hamilton Wood Type & Printing Museum, also in Two Rivers, preserves the legacy of Hamilton Manufacturing Company. Founded in 1880, it was once the largest wood type producer in the country, when everything was letterpress printed. Wood type and letterpress prints are still being created in this working museum, which has the world’s largest collection of such type and the tools to use it.

In the Green Bay region, the rich cultural heritage of the Oneida people takes center stage at the Oneida Nation Museum, where exhibits offer insights into the tribe’s history, art and traditions. Crafts from local Oneida artists and other Native American nations are sold in the gift shop. The Nation’s story also is told at Amelia Cornelius Culture Park, the site of a replica long house and several 100+-year-old log homes. Seasonal offerings include the Oneida Nation Apple Orchard and Oneida Buffalo Overlook, which offers views of the buffalo herd from a covered observation deck. The 51st annual Oneida Pow Wow takes place June 27-29, 2025.

The Mulva Cultural Center in De Pere, part of greater Green Bay, is a $100 million beacon of arts and culture that opened in late 2023. Complete with a restaurant, event space, coffee bar and gift shop, the state-of-the-art facility hosts traveling exhibitions and a variety of performances.

Also in the Green Bay region are Heritage Hill State Historical Park, a 56-acre outdoor museum with 26 buildings and costumed interpreters, and the National Railroad Museum, which displays over 70 pieces of railroad equipment.

Groups can learn about the state’s Scandinavian heritage at Norskedalen Nature & Heritage Center, a 19th century Norwegian homestead just outside Coon Valley, 20 miles southeast of La Crosse. Tour a 1890s log cabin, enjoy a typical Norwegian meal and take a refreshing walk along trails through the wooded bluffs.

German culture is celebrated with German beer, wine and food at Das Fest Wisconsin, set for July 18-20, 2025 at the Kenosha County Fairgrounds in Wilmot. There will be multiple entertainment stages, dachshund and corgi races, and demonstrations of wooden shoe carving and glass blowing, plus carnival rides, bingo and other games.

In the town of La Pointe on Madeline Island, the largest of Lake Superior’s Apostle Islands, the Madeline Island Museum spotlights the cultures that have called the island home.

Northern Wisconsin’s Washburn County offers an active cultural scene powered by galleries, museums and public art. The Potter’s Shed in Shell Lake offers a hands-on zone where you can paint your own pottery, and its gallery abounds with creations from hundreds of artists. Works by more than 30 artists are found at Brickyard Pottery & Gallery, which occupies a historic brick schoolhouse. Guided walks around Shell Lake reveal beautiful handmade mosaics. Art galleries in downtown Spooner are housed in historic buildings with original tin ceilings. Spooner’s Wisconsin Canoe Heritage Museum celebrates the art of canoe design.

From June 13-15, 2025 in Beaver Dam, the annual Wisconsin Arts and Peony Festival offers three days of fun. Tours of Ovans Peony Farm, the largest stem-cut peony farm in Wisconsin, will showcase a hundred varieties of peonies and thousands of blooms.

Manitowoc’s Rahr-West Art Museum features 19th, 20th and 21st century art in the lovely Queen Anne-style mansion of the Rahr family.

Randy Mink

Photo

Curtain Call

WISCONSIN PERFORMANCE VENUES PROVIDE CROWD-PLEASING OPTIONS

Whether your group is looking for a Broadway musical, a touching play, equestrian artistry or just lots of laughs, Wisconsin stages and arenas deliver.

The 700-seat Legacy Dinner Theater in Wisconsin Dells offers a diverse array of shows year-round, from concerts and family-friendly productions to a spectacular holiday performance in November and December, Christmas in the Dells Along with a four-course turkey and ham dinner, the yuletide production features sugar plum fairies, soaring angels, dancing elves, Jolly ol’ Saint Nick and the celebration of the birth of Christ with the area’s largest living nativity.

Since 1935, Peninsula Players Theatre, America’s oldest professional resident summer theater, has been entertaining Door County audiences with professional productions of classic and contemporary literature. The 600-plus-seat, all-weather theater is nestled in a cedar forest overlooking the waters of Green Bay in the village of Fish Creek. Peninsula Players’ 90th season in 2025 (June 17-October 19) will feature the Neil Simon comedy Barefoot in the Park; Misery by William Goldman, a suspenseful thriller based on the novel by Stephen King; Little Women and Steel Magnolias.

Also in Fish Creek, Northern Sky Theater, offers a summer theater experience under the stars and pines at Door County’s Peninsula State Park. Fall performances are held at the state-of-theart, climate-controlled Gould Theater, set on 40 wooded acres a few

minutes from the park. The 2025 season will feature four comedies, including one world premiere.

Groups in Green Bay will laugh their heads off at one of the original musicals created by Let Me Be Frank Productions, which is celebrating its 26th season in 2025. Fusing elements of Saturday Night Live sketches and pop concerts, the hilarious shows take place in downtown’s historic Meyer Theatre.

The Fireside Dinner Theatre in Fort Atkinson, now in its 61st year, has long been a favorite with motorcoach groups. The 2025 playbill includes Back in the Building, an Elvis Presley tribute; West Side Story; Murder on the Orient Express; The Last Potluck; Disney’s The Little Mermaid; Rodgers and Hammerstein’s Oklahoma! and A Wonderful Life

Marcus Performing Arts Center in Milwaukee presents national headliner concerts and comedy acts, dance and opera. Touring Broadway shows scheduled for 2025 include T he Book of Mormon, A Beautiful Noise: The Neil Diamond Musical, Annie, MJ: The Musical and Wicked . Groups in the Lake Geneva area will want to witness a dazzling spectacle of showmanship at Dancing Horses Theatre. Arabian horses perform with exacting precision alongside their trainers in a 90-minute show. Special holiday shows are available from November to early January. Packages include the performance and a meal.

Peninsula Players Theatre

Eastern Shores

Impress Your Groups with First-Class Attractions in Eastern Wisconsin

This four-day itinerary offers a diverse mix of history, nature and cultural experiences, ensuring a memorable and engaging journey.

DAY 1

SMILWAUKEE HIGHLIGHTS

tart your adventure at the iconic Harley-Davidson Museum Dive into the rich history of this legendary American brand, explore fascinating exhibits and see historic motorcycles up close. Don’t miss the chance to take a selfie with the famous “Serial Number One” bike.

Head to picturesque North Point Lighthouse, nestled in Milwaukee's beautiful Lake Park. Climb to the top for breathtaking views of Lake Michigan and learn about the lighthouse’s storied past in its museum.

DAY 2

HISTORY AND NATURE

Travel to Greenbush to visit the historic Wade House, a preserved 1850s stagecoach inn. Experience life in the 19th century with guided tours, and see the working sawmill and blacksmith shop in action. Discover the history of horsepower in the Wesley W. Jung Carriage Museum, which boasts Wisconsin’s largest collection of vintage carriages and wagons.

Continue your journey at the Wisconsin Farm Discovery Center in Manitowoc. Get an immersive experience into Wisconsin’s agricultural heritage with interactive exhibits, a dairy barn and hands-on activities.

Wisconsin Farm Discovery Center in Manitowoc

Harley-Davidson Museum in Milwaukee

North Point Lighthouse in Lake Park

DAY 3

Start your day at the beautiful Green Bay Botanical Garden. Stroll through lush landscapes, themed gardens. and seasonal displays. It’s a perfect spot for relaxation and inspiration.

Head to Sister Bay in Door County for an unforgettable excursion with Sister

Bay Scenic Boat Tours . Enjoy stunning views of the coastline, charming villages and tranquil waters. Some cruises offer narrated tours to enrich your experience.

In Appleton , explore History at the Castle, a museum housed in a beautiful historic building. Delve into local

FLORAL FINERY, BOAT TOURS, SUPPER CLUBS AND MORE

history, including exhibits on the life and innovations of Harry Houdini.

We continue on to the EAA Aviation Museum in Oshkosh , where you can explore vintage aircraft and interactive exhibits that celebrate the spirit of flight.

End your day with a delightful experience at one of many classic supper clubs in Calumet County , Wisconsin.

Enjoy a warm and welcoming atmosphere, savor expertly prepared dishes, and indulge in Wisconsin traditions like the Friday Night Fish Fry or a perfectly crafted old-fashioned.

Wisconsin’s largest collection of historic carriages and wagons is yours to explore year-round at the Wesley W. Jung Carriage Museum.

DAY 4

Head to Horicon Marsh Education Center for an afternoon of wildlife and nature exploration. Discover the diverse habitats of one of the largest freshwater marshes in the U.S. through exhibits, trails and birdwatching opportunities. Before heading home, enjoy a serene experience at Horicon Blue Heron Landing Enjoy a tranquil paddle or boat tour on the marsh, taking in the natural beauty and peaceful surroundings.

HORICON MARSH

At the Green Bay Botanical Garden, stroll through lush landscapes and themed gardens.

Sunset cruise at Blue Heron Landing.

History at the Castle's three floors of exhibits include a featured exhibit dedicated to legendary magician Harry Houdini.

Eastern Shores

An Overload of Itinerary Gold in Southeastern Wisconsin

This four-day itinerary packs in a lot in Milwaukee and beyond. Groups will be captivated by attractions like the Civil War Museum, Milwaukee County Zoo and Boerner Botanical Gardens. They will enjoy an electric trolley ride, lake cruises and an orchard tour.

DAY 1

Start your day in Kenosha at the Civil War Museum. Delve into the rich history of the Civil War era with interactive exhibits and personal stories that bring history to life.

Explore a world of wildlife with over 2,000 animals in beautifully crafted habitats at the Milwaukee County Zoo . Hop aboard the Zoo Tram for a guided tour around the grounds, then take some time to explore your favorite area—lions, tigers and bears, oh my.

KENOSHA & MILWAUKEE

Feed the giraffes and say hello to the elephants. Head to the serene Boerner Botanical Gardens. Stroll through the themed gardens, including the charming Rose Garden and tranquil Japanese Garden, taking in the vibrant colors and sweet fragrances. If visiting the Milwaukee in the fall, check out the China Lights festival at Boerner Botanical Gardens featuring more than 40 stunning larger-than-life light displays.

Explore a world of wildlife featuring more than 2,000 animals in the Milwaukee County Zoo.

Photo

DAY 2 HISTORY AND NATURE

Travel to Lake Geneva for a scenic boat ride with Lake Geneva Cruise Line around Geneva Lake to marvel at the beautiful homes and mansions, some them dating to the late 1800s and early 1900s. Stop at one of these beautiful homes, Black Point Estate , and explore the opulent Victorian mansion and its lush gardens, learning about the life of a 19th century Chicago beer baron. Browse around Lake Geneva's picturesque shopping districts to discover keepsakes, antiques, and crafts or learn a new skill in local classes. Visit historic landmarks and tour fascinating museums and estates or rejuvenate at one of the area’s spas and salons offering massages and skin treatments. Then wrap up your day with some first class entertainment and relax with a drink at a winery or brewery, soaking up its lakeside culture. If outdoor adventures are what you’re after, the Lake Geneva area is a dream come true. Immerse yourself in Lake Geneva’s beauty as you explore scenic shore paths, nature preserves, beaches, and apple orchards.

DAY 3 EAST TROY AND GREEN LAKE

This morning head to East Troy to experience a nostalgic journey on the historic East Troy Electric Railroad . Ride the vintage trolleys and explore the museum’s exhibits showcasing the rich history of electric railways. Stop at the Elegant Farmer to shop for Wisconsin cheeses, specialty products and the world-famous Apple Pie Baked in a Paper Bag. Continue on to Racine to explore the architecture of Frank Lloyd Wright at SC Johnson’s  global headquarters.  Tour the Administrative Building and the Research Tower to learn more about Frank Lloyd Wright and SC Johnson. Both are listed on the National Register of Historic Places.  Of course, stop at any of the authentic Danish bakeries to stock up on Kringle for your family and friends.

DAY 4

AA MORNING AT APPLE HOLLER

s you head home, stop at Apple Holler in Sturtevant for a tractor-drawn tour of the orchards, pick some fresh apples and visit the petting farm. Enjoy a delicious, homecooked lunch in the cozy restaurant. Guests can also book a private horse-drawn sleigh ride, and its dining domes provide groups with a unique winter wonderland experience. The Red Barn Restaurant is serving up popular homestyle-cooked meals daily. Breakfast and lunch are served all day.

Step back in time with a visit to Apple Holler in Sturtevant.

Black Point Estate in Lake Geneva is a beautiful Victorian mansion.

Discover Oshkosh…

As a premier destination in the heart of Wisconsin, Oshkosh always offers an exciting variety of events and attractions for groups of any size. Explore life by the lake and take a stroll on the riverwalk or attend events ranging from dinner theaters to the world’s largest airshow, EAA AirVenture. Supper clubs, waterfront dining, breweries, wineries, chocolate shops and drive-ins allow every visitor to find their favorite flavors.

Eastern Shores Region Members

APPLETON ATTRACTION

HISTORY MUSEUM AT THE CASTLE

Appleton

Step into the captivating world of the History Museum at the Castle, founded in 1872. Our three floors of exhibits include a featured exhibit dedicated to legendary magician Harry Houdini.

ABBEY BEAUMONT • 920-735-9370 visitorservices@ myhistorymuseum.org myhistorymuseum.org

DOOR PENINSULA WINERY

Sturgeon Bay

Wisconsin's largest winery is open year-round and features over 50 wines and ciders. Large retail area for Door County gifts, wine accessories, homemade fudge and specialty food products.

ROB PETERSON

920-743-7431 marketing@dcwine.com www.dcwine.com

COUNTY

LANDMARK RESORT

Egg Harbor

Door County’s largest resort, located in the heart of the peninsula. Featuring breathtaking views and fully equipped condo suites with all the comforts of home. Offering full service on-site dining and catering.

GROUP SALES DEPARTMENT

(920) 868-5164

groupsales@thelandmarkresort.com www.thelandmarkresort.com

DMO

FOX CITIES CONVENTION AND VISITORS BUREAU

Appleton

The Fox Cities-Greater Appleton area is nestled along the Fox River and northern Lake Winnebago. Our sumptuous food, one-of-a-kind shopping, uplifting arts, and culture will make your stay.

ALISON HUTCHINSON

920-734-3358

ahutchinson@foxcities.org www.foxcities.org

APPLETON LODGING

COMFORT SUITES APPLETON

Appleton

One of the few upscale all-suite hotels in Appleton. The 130-room hotel offers a complimentary hot breakfast buffet and evening cocktail reception in Duffy's Pub.

KATE DREWS 920-267-0605 kdrews@wiscohotels.com www.wiscohotels.com

SISTER BAY SCENIC BOAT TOURS

Sister Bay

The Norra Dorr provides narrated cruises out of Sister Bay in Door County Monday-Saturday, Mid-May to Mid-October. The boat has a capacity of 125 people with a lower and upper deck so there is plenty of room.

NICK DOKOLAS • 920-376-1220 tours@doorcountyboats.com www.doorcountyboats.com/ sister-bay-scenic-boat-tours

NORTHERN SKY THEATER

Fish Creek

Songs. Stories. Joy. Must-see original, professional and fun theater productions performed outdoors under the stars at the Peninsula State Park Amphitheater or indoors at the intimate, stateof-the-art Gould Theater.

BECKY DELISLE

920-854-6117

becky@northernskytheater.com northernskytheater.com

DESTINATION DOOR COUNTY Sturgeon Bay

Few destinations in the Midwest provide a combination of natural beauty, history and small-town charm like Door County. Over a dozen quaint villages contain museums, galleries and shops.

ELIZABETH CHARNEY 920.743.4456 ext 147 elizabeth@doorcounty.com www.doorcounty.com

PENINSULA PLAYERS

THEATRE

Fish Creek

For 90 years, audiences have been captivated by the renowned artistic company, unforgettable performances and the theater’s picturesque shoreline setting. Performances Tuesday – Sunday, June 17 through October 19, 2025.

KATHARINE BAUMANN

920-868-3287

groups@peninsulaplayers.com www.peninsulaplayers.com

APPLETON LODGING

HOLIDAY INN APPLETON

Appleton

Modern hotel featuring 121 guest rooms. Enjoy breakfast and dinner in Toast to Toast, our fast casual restaurant. Take a dip in the pool to relax after a long day. Enjoy our spacious fitness center and outdoor patio.

KATE DREWS 920-267-0605

kdrews@wiscohotels.com www.wiscohotels.com

THE LODGE AT LEATHEM SMITH Sturgeon Bay

Experience our historic lodge featuring 61 charming rooms, an indoor restaurant, and a Tiki bar that offers breathtaking water views. This venue is perfect for getaways, weddings, reunions, and retreats.

MILAN STOSIC 920-743-5555 milan@thelodgeatls.com www.thelodgeatls.com

Green Bay

The 15,000-square-foot Green Bay Packers Hall of Fame is conveniently located on the main floor of the Lambeau Field Atrium. A tribute to the greatest story in sports, the HOF educates and inspires visitors.

JACOB SERVAIS

920-569-7145

servaisj@packers.com www.packershofandtours.com

DOOR COUNTY ATTRACTION DOOR COUNTY ATTRACTION

DOOR COUNTY DMO DOOR COUNTY LODGING

DOOR COUNTY THEATRE

DOOR COUNTY THEATRE

DOOR

LODGING

GREEN BAY PACKERS

GREATER GREEN BAY AREA ATTRACTION

APPLETON

Eastern Shores Region Members

GREEN BAY BOTANICAL GARDEN

Green Bay

Escape your everyday with 47 thriving acres of display gardens and natural areas full of plants, flowers, and wildlife. Rekindle your love of the outdoors and explore the beauty of Wisconsin.

EMMA MOORE

920-593-5682 Emoore@gbbg.org www.gbbg.org

HERITAGE HILL STATE HISTORICAL PARK

Allouez

Experience 56 acres of living history at Heritage Hill State Historical Park. The park features 26 historic buildings encapsulating Northeastern Wisconsin’s history from the 1600s –early 1900s. Open year-round.

CLAIRE GWALTNEY

920-448-5150 x201 claire@heritagehillgb.org www.heritagehillgb.org

MULVA CULTURAL CENTER

De Pere

Mulva Cultural Center inspires intellectual curiosity through exhibits and programs in history, culture, science and the arts that enlighten, enrich and entertain.

KATY COMPTON 920-278-0124 kcompton@mulvacenter.org mulvacenter.org

NATIONAL RAILROAD MUSEUM

Green Bay

Experience the history, culture, and technology of American railroading! Walk through Gen. Eisenhower's WWII command train, sit in the cab of the Big Boy, and see the world's largest collection of Drumheads!

JUSTIN LAMBRECHT 920-437-7623 jlambrecht@nationalrrmuseum.org www.nationalrrmuseum.org

CIRCLE WISCONSIN

Plan your next Great Lakes adventure with us!

We’re the ultimate itinerary resource, and we guarantee a unique & fun experience. Join us for Midwest Marketplace 2025 Contact: Wendy Dobrzynski 414-545-1100 wendy@circlewisconsin.com

ONEIDA NATION OF WISCONSIN

Green Bay

Traditional Oneida Longhouse and early twentieth century log homes will immerse you in what life was like for the Oneida people. Learn more at ExploreOneida.com.

LEAH STROOBANTS 920-496-5647 lstrooba@oneidanation.org www.exploreoneida.com

GREEN BAY AREA CHARTER/RECEPTIVE

C&M PRESENTS

Green Bay

We offer concierge-style service and unique tour opportunities throughout Wisconsin. The VIP service and added touches we include make your guests’ experience memorable and fun!

SUSAN BROBERG

920-471-7951

info@candmpresents.com www.candmpresents.com

DISCOVER GREEN BAY

Green Bay

Green Bay is a vibrant city filled with exciting attractions, rich history, cultural landmarks, scenic beauty, and world-class sports heritage. It's the perfect destination, offering a mix of adventure, relaxation, and something for everyone.

MICHAEL CHEREK

920-770-1470 michael@greenbay.com www.greenbay.com

GREATER GREEN BAY AREA DMO

GREATER GREEN BAY AREA ATTRACTION

GREATER

GREATER GREEN BAY AREA ATTRACTION

GREATER GREEN BAY AREA LODGING

ONEIDA CASINO HOTEL

Green Bay

We have a love for tour groups! Plan a trip to Green Bay to visit us and receive fun-filled package items including free breakfast and food coupons!

AMANDA LAFAVE • 920-405-6405 amanda.lafave@oneidahosp.com oneidacasinohotel.com

LET ME BE FRANK PRODUCTIONS

Green Bay

Let Me Be Frank Productions is celebrating its 26th year. This year: "Anchor Man, Hello Green Bay" Feb. 6th-Feb. 23rd, "King of Krakow" April 3rd-April 19th, "Found My Thrill on Scray's Hill" July 17th-August 10th, "Don't squeeze the Charmin, this show is rated P & G" Sept. 25th-Oct. 11th, "Frank's Christmas" December.

FRANK HERMANS • 920-371-4070 frank@letmebefranks.com www.letmebefranks.com

OSHKOSH/FOND DU LAC/GREEN LAKE ATTRACTION

BLUE HERON LANDING

Horicon

Experience the best of Horicon Marsh at Blue Heron Landing! Boat tours, kayak rentals, café, and gift shop—relax, connect, and embrace nature's beauty.

TROY KIRCHOFF • 920-643-7072

BlueHeronLanding@outlook.com www.horiconmarsh.com

GREATER GREEN BAY AREA THEATRE

Eastern Shores Region Members

OSHKOSH/FOND DU LAC/GREEN LAKE ATTRACTION

HORICON MARSH

Horicon

Truly experience Horicon Marsh by exploring the interactive Explorium exhibit, five miles of winding trails & boardwalk and the Flyway Gift Shop. The Education & Visitor Center offers breathtaking views.

ELIZABETH HERZMANN 920-387-7893

elizabeth.herzmann@wisconsin.gov www.horiconmarsh.org

OSHKOSH/FOND DU LAC/GREEN LAKE ATTRACTION

LACLARE CREAMERY

Malone

Tour. Eat. Shop. Learn about goats and view our cheesemakers at work. Enjoy our cheese tasting experience and grab a bite to eat in the café. Head outside to view 700+ goats and our 26-ft high goat silo. Garden Center opens in spring.

JESSI SCHOOFS

jessischoofs@laclarefarms.com www.laclarefamilycreamery.com

OSHKOSH/FOND DU LAC/GREEN LAKE ATTRACTION

PAINE ART CENTER & GARDENS

Oshkosh

The Paine features a historic 1920s mansion with ornate interiors, an exceptional Barbizon art collection, breathtaking architecture, and 3+ acres of flourishing botanical gardens.

TERESA MOUCHA 920-235-6903 tours@thepaine.org www.thepaine.org

OSHKOSH/FOND DU LAC/GREEN LAKE DMO

OSHKOSH CONVENTION AND VISITORS BUREAU

Oshkosh

Oshkosh is conveniently located along I-41 less than 90 minutes from Milwaukee and only three hours from Chicago. Discover world-class museums, a historic downtown, fine dining restaurants, and great views.

JODI JENSEMA 920-303-9200 jodi@discoveroshkosh.com www.visitoshkosh.com

OSHKOSH/FOND DU LAC/GREEN LAKE LODGING

COMFORT INN FOND DU LAC

Fond du Lac

Conveniently located right off Highway 41. The 78-room hotel offers a complimentary continental breakfast buffet. Rooms feature a microwave, refrigerator, coffeemaker and complimentary Wi-Fi.

TRACY RUTOWSKI

414-750-7716

trutowski@wiscohotels.com www.wiscohotels.com

OSHKOSH/FOND DU LAC/GREEN LAKE DMO

DESTINATION LAKE WINNEBAGO REGION

Fond du Lac

Fond du Lac – the perfect hub-andspoke to take you north, south, east or west and bring you home at the end of the day! From food to fun, our “Group Tour-Approved” excursions drive interest and create memories.

LIZ ENGH 920-923-3010 lengh@fdl.com www.fdl.com

OSHKOSH/FOND DU LAC/GREEN LAKE FESTIVAL

WISCONSIN ARTS AND PEONY FESTIVAL

Beaver Dam

Ovans Peony Farm, the state's largest stem cut peony farm, sets the stage. Downtown features an art market, quilt show, community painting and more, delight in live music, chalk artists, storytellers, peony art displays, art and sewing classes.

920-887-8879

info@beaverdamchamber.com visitbeaverdam.com

OSHKOSH/FOND DU LAC/GREEN LAKE LODGING

HOLIDAY INN EXPRESS & SUITES FOND DU LAC

Fond du Lac

Our beautiful hotel offers 86 spacious guest rooms with refrigerators, microwaves and Keurig coffeemakers. Bright open breakfast room offering complimentary deluxe breakfast buffet.

TRACY RUTOWSKI

414-750-7716

trutowski@wiscohotels.com www.wiscohotels.com

OSHKOSH/FOND DU LAC/GREEN LAKE LODGING

HOLIDAY INN EXPRESS

HOTEL & SUITES OSHKOSH

Oshkosh

All rooms have microwave, refrigerator, coffeemaker, hairdryer and Wi-Fi. Complimentary hot breakfast provided as well as an evening cocktail reception.

KATE DREWS

920-267-0605 kdrews@wiscohotels.com www.wiscohotels.com

RADISSON FOND DU LAC

Fond du Lac

Full service hotel with comfortable guest rooms and exceptional service and amenities will make your guests feel right at home. All 133 guest rooms have refrigerators and microwaves, complimentary bottled water, breakfast and a Keurig coffeemaker.

TRACY RUTOWSKI

414-750-7716 trutowski@wiscohotels.com www.wiscohotels.com

SHEBOYGAN/MANITOWOC AREA ATTRACTION

ART PRESERVE

Sheboygan

The Art Preserve of the John Michael Kohler Arts Center lets visitors interact with the Arts Center's world-renowned collection of artist-built environments— spaces and places that have been significantly transformed to embody and express aspects of their history.

ANN BRUSKY 920-694-4695 abrusky@jmkac.org www.jmkac.org

Explore the Fox Cities

OSHKOSH/FOND DU LAC/APPLETON LODGING The Fox Cities are the perfect blend of rich history, flavorful cuisine, and a vibrant arts and culture scene. Centrally located with access to I-41 and highways 45 and 10, the area is an ideal hub-and-spoke destination with endless

SHEBOYGAN/MANITOWOC AREA ATTRACTION

FARM WISCONSIN DISCOVERY CENTER

Manitowoc

Located halfway between Chicago and Door County, Farm Wisconsin inspires visitors to explore the wonders of Wisconsin agriculture. Interactive exhibits and a guided tour will engage guests of all ages.

HAYLEY REMMELº 920-726-6000 tours@farmwisconsin.org www.farmwisconsin.org

Eastern Shores Region Members

SHEBOYGAN/MANITOWOC AREA ATTRACTION

SHEBOYGAN/MANITOWOC AREA ATTRACTION

HAMILTON WOOD TYPE & PRINTING MUSEUM

Two Rivers

The Hamilton Wood Type & Printing Museum preserves history for creative use today. You’ll smell the sawdust and ink when touring this working museum, where today’s printers use historic equipment and processes.

JENIFER ANNE

920-794-6272 info@woodtype.org www.woodtype.org

JOHN MICHAEL KOHLER

ARTS CENTER

Sheboygan

Sheboygan’s acclaimed arts center features contemporary art exhibitions, performances, community events, classes and workshops for all ages. Admission is free.

ANN BRUSKY

920-694-4695 Abrusky@jmkac.org www.jmkac.org

SHEBOYGAN/MANITOWOC ATTRACTION

RAHR-WEST ART MUSEUM

Manitowoc

Georgia O’Keeffe, Andy Warhol, Marc Chagall and Andrew Wyeth lead the nationally recognized collection. Includes the Historic Vilas-Rahr Mansion and site of the 1962 crash landing of the Sputnik IV spacecraft.

GREG VADNEY 920-686-3090 gvadney@manitowoc.org www.manitowoc.org

SHEBOYGAN/MANITOWOC ATTRACTION

WADE HOUSE

Greenbush

Visit Wade House’s amazing Visitor Center and Wesley W. Jung Carriage Museum, which features the state’s largest collection of horse-drawn vehicles. Take a horse-drawn ride back in time. Tour the Wade House stagecoach inn, sawmill and blacksmith shop.

920-526-3271 wadehouse@wisconsinhistory.org www.wadehouse.org

SHEBOYGAN/MANITOWOC AREA DMO

TRAVEL CALUMET

Calumet County

Come join us in the Supper Club Capital of the Midwest® and experience our distinctive venues, hidden gems, and old-world Wisconsin beauty and charm. Discover Calumet County’s unique blend of rolling hills, seasonal colors, and sweeping vistas.

RICK SENSE

920-849-1680 rick.sense@calumetcounty.org www.travelcalumet.com

SHEBOYGAN/MANITOWOC ATTRACTION

S.S. BADGER

Manitowoc

Relax on an authentic steamship experience across Lake Michigan, complete with outdoor decks, private staterooms, food & beverages, gift shop, children’s activities and more! Transporting passengers and autos between Ludington, MI and Manitowoc, WI.

(800)841-4243 info@ssbadger.com www.ssbadger.com

SHEBOYGAN/MANITOWOC ATTRACTION

WISCONSIN MARITIME

MUSEUM

Manitowoc

The Wisconsin Maritime Museum engages and educates the public about the maritime history of Wisconsin in the Great Lakes region.

ARIEL DUCAT

920-684-0218 aducat@wisconsinmaritime.org www.wisconsinmaritime.org

SHEBOYGAN/MANITOWOC AREA DMO

MANITOWOC AREA VISITOR & CONVENTION

BUREAU

Manitowoc

Only in Manitowoc-Two Rivers can you watch a calf birth at the Farm Wisconsin Discovery Center and ride aboard the S.S. Badger Car Ferry.

920-686-3070

visitmanitowoc@manitowoc.info www.manitowoc.info

SHEBOYGAN/MANITOWOC AREA DMO

VISIT SHEBOYGAN

Sheboygan

We’re the “Malibu of the Midwest” and the “Bratwurst Capital of the World.” From world-class food options to group-friendly attractions, welcoming hotels and scenic vistas, we encourage you to explore “The Sheboygan Way.”

SHELLY HARMS • 902-335-0065 shelly@visitsheboygan.com www.visitsheboygan.com

SHEBOYGAN/MANITOWOC FESTIVAL

MAKING SPIRITS BRIGHT

Sheboygan

Making Spirits Bright is a drive-through lights show beginning Friday after Thanksgiving through the end of December. Experience entertainment, photos with Santa and trolley rides at nearby Quarryview Center.

DAVE HOFFMAN • 920-918-0432 dhoffman@sheboyganlights.org www.makingspiritsbright.com

SHEBOYGAN/MANITOWOC AREA LODGING

BLUE HARBOR RESORT & CONFERENCE CENTER

Sheboygan

Picturesque views on the shores of Lake Michigan, on-site dining, and a short drive from popular siteseeing destinations, Blue Harbor Resort is located in the heart of the Malibu of the Midwest.

FA TS

ERIC RUDD • 920-783-6723 erudd@blueharborresort.com www.blueharborresort.com

Sheboygan is known as the “Malibu of the Midwest” and the “Bratwurst Capital of the World.”

Eastern Shores Region Members

SHEBOYGAN/MANITOWOC LODGING

FAIRFIELD INN & SUITES

SHEBOYGAN

Sheboygan

Award-winning! The only Marriott property within 35 miles of Sheboygan. Complimentary breakfast awaits you in the morning. Relax and unwind in the pool or fitness center. Grab a drink in the lobby bar.

TRACY RUTOWSKI

414-750-7716

trutowski@wiscohotels.com www.wiscohotels.com

SHEBOYGAN/MANITOWOC AREA

HENNING’S WISCONSIN CHEESE

Kiel

Take a ride through the Wisconsin rural countryside and experience Henning’s Wisconsin Cheese for yourself. You can watch cheese being made and try fresh cheese curds every morning Mon-Fri.

MINDY AUSLOOS

920-894-3032

mindy@henningscheese.com www.henningscheese.com

GREATER MILWAUKEE AREA ATTRACTION

BOERNER BOTANICAL GARDENS

Hales Corners

Experience the amazing gardens located in Whitnall Park. Meander the Gardens and see artwork from local Wisconsin artists. Enjoy the Rose, Rock, Rain Harvest, Children’s, Trial Gardens.

CATHY BARWICK 414-525-5601

cathy.barwick@milwaukeecountywi.gov www.boernerbotanicalgardens.org

GREATER MILWAUKEE AREA ATTRACTION

HARLEY-DAVIDSON MUSEUM

Milwaukee

With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, parklike campus and a calendar full of activities, the H-D Museum is one of Milwaukee’s top destinations.

LYNDA FLETCHER 414-287-2799

Lynda.fletcher@harley-davidson.com www.h-dmuseum.com

GREATER MILWAUKEE AREA ATTRACTION

GROHMANN MUSEUM

Milwaukee

Home to the largest collection of industrial art in America. Over 1,900 paintings, sculptures, and works on paper from 1580 to the present. Guided tours lead you through three floors of galleries and a rooftop sculpture garden.

MACKENNA KRUPA 414-277-2333 krupa@msoe.edu grohmannmuseum.org

GREATER MILWAUKEE AREA ATTRACTION

JEWISH MUSEUM

MILWAUKEE

Milwaukee

Jewish Museum Milwaukee uses the history of Milwaukee’s Jewish community to make connections between groups and to contemporary times.

CASSIE SACOTTE

414-390-5757

cassies@milwaukeejewish.org www.jewishmuseummilwaukee.org

Contact:

MILWAUKEE COUNTY ZOO

Milwaukee

Since 1892, the Milwaukee County Zoo, in Milwaukee’s Washington Park, expanded constantly to the 190-acre site home to more than 2,200 animals and over 340 species we know and love today.

CHEYENNE GILLIS • 414-256-5430 Cheyenne.gillis@ milwaukeecountywi.gov www.milwaukeezoo.org

MILWAUKEE PUBLIC MUSEUM

Milwaukee

We offer three floors of adventure for visitors of all ages with diverse interests. Go on a photo safari in Africa, see King Tut on his chariot in the Crossroads of Civilization exhibit, or interact with live butterflies!

KRISTINE THOMSEN 414-278-2728 thomsenk@mpm.edu www.mpm.edu

NORTH POINT

LIGHTHOUSE MUSEUM

Milwaukee

Visit a restored 1888 lighthouse, museum and event destination in historic Lake Park. Climb the 74foot tower for spectacular views of Lake Michigan and Milwaukee.

ANN WOLLMER 414-332-6754 keeper@northpointlighthouse.org www.northpointlighthouse.org

OLD WORLD WISCONSIN

Eagle

Wisconsin’s largest history attraction features over 60 historic buildings set across 600 acres in the scenic Kettle Moraine Forest. Costumed guides share the stories, traditions and artisan crafts of Wisconsin’s early immigrants.

EMILY DUVAL

262-594-6301

emily.duval@wisconsinhistory.org oldworldwisconsin.org

GREATER

Eastern Shores Region Members

AREA ATTRACTION

PABST MANSION

Milwaukee

The Pabst Mansion was completed in 1892 for world-famous beer baron Captain Frederick Pabst and his wife Maria. This Gilded Age museum boasts stunning interiors, elegant furnishings and a brilliant fine arts collection. Open year-round for tours.

BRITTANY WILLIAMS 414-931-0808 info@pabstmansion.com www.pabstmansion.com

GREATER MILWAUKEE AREA DMO

DISCOVER BROOKFIELD

Brookfield

Discover the Town of Brookfield— just minutes from Milwaukee. Enjoy premier shopping, dining, and entertainment, plus charming accommodations. The perfect escape with something special for everyone!

ANNA ANTOINE

262-786-1886

anna@discoverbrookfield.com discoverbrookfield.com

MILWAUKEE AREA LODGING

COMFORT SUITES

MILWAUKEE AIRPORT

Oak Creek

Property offers 138 oversized guest rooms, complimentary breakfast and on-site Duffy’s Pub. All rooms are suites with microwave, refrigerator, coffeemaker, hairdryer and free Wi-Fi.

TRACY RUTOWSKI

414-750-7716

trutowski@wiscohotels.com www.wiscohotels.com

GREATER MILWAUKEE AREA ATTRACTION

WISCONSIN MUSEUM OF QUILTS & FIBER ARTS

Cedarburg

The only museum in Wisconsin devoted to quilting, Wisconsin Museum of Quilts & Fiber Arts is located on an intact 1850s German farmstead. Enjoy the restored barn, rotating exhibitions and a gift shop.

MELISSA WRAALSTAD

262-546-0300 director@wiquiltmuseum.com www.wiquiltmuseum.com

VISIT MILWAUKEE

Milwaukee

Where fresh ideas inspire, bold flavors unite, and a collaborative spirit drives us forward. Visitors are captivated by its renowned culinary scene, world-class entertainment, vibrant festivals, and rich cultural diversity, all of which reflect the city’s unique legacy and personality.

MEGAN HUSBAND 414-287-6239

mhusband@milwaukee.org www.visitmilwaukee.org

FAIRFIELD INN & SUITES

MILWAUKEE AIRPORT

Oak Creek

The 119-room hotel offers a complimentary breakfast daily. Relax in the pool and whirlpool. The Fairfield is only 15 minutes away from downtown Milwaukee.

TRACY RUTOWSKI 414-750-7716

trutowski@wiscohotels.com www.wiscohotels.com

GREATER MILWAUKEE AREA CHARTER/RECEPTIVE

MILWAUKEE FOOD & CITY TOURS

Wauwatosa

Discover Milwaukee’s most delicious neighborhoods with itineraries such as a Progressive Ethnic Lunch; Churches & Chocolates; and Christmas Bakery Bus. Guided food and sightseeing tours include tastings that add up to a meal.

THERESA NEMETZ 262-853-5239 theresa@milwaukeefoodtours.com www.milwaukeefoodtours.com

Hales Corners

China Lights Wisconsin is an annual outdoor walk-through event in Boerner Botanical Gardens in the fall season. Experience the garden at night with more than a thousand pieces of lantern installations, stage performances and food and drinks.

888-484-2698 Ext. 701 marketing@tianyuculture.com www.chinalights.org

HOLIDAY INN & SUITES

MILWAUKEE AIRPORT

Milwaukee

Start your morning with a deluxe hot continental breakfast buffet. All of the 115 guest rooms have a microwave, refrigerator, coffeemaker, hairdryer and Wi-Fi. Located just two miles from Milwaukee’s General Mitchell Airport.

JENNY PIETILA 414-313-3687

jpietila@wiscohotels.com www.wiscohotels.com

CIRCLE WISCONSIN

Plan your next Great Lakes adventure with us!

We’re the ultimate itinerary resource, and we guarantee a unique & fun experience.

Join us for Midwest Marketplace 2025 Contact: Wendy Dobrzynski 414-545-1100 wendy@circlewisconsin.com

CANDLEWOOD SUITES

MILWAUKEE AIRPORT

Oak Creek

Located just nine miles from the Potawatomi Casino, all newly renovated suites have a fully equipped kitchen. Affordable seasonal group rates available. Complimentary onsite motorcoach parking.

JENNY PIETILA 414-313-3687

jpietila@wiscohotels.com www.wiscohotels.com

SHERATON MILWAUKEE

BROOKFIELD

Brookfield

Discover an elevated experience with design, programming and service unlike any other when your groups staty at the Sheraton Milwaukee Brookfield Hotel. Conveniently located.

JONATHAN JENNINGS

262-364-1016

Jonathan.jennings@aimbridge.com www.wiscohotels.com

GREATER MILWAUKEE AREA LODGING

CHINA LIGHTS WISCONSIN

GREATER MILWAUKEE AREA DMO

GREATER MILWAUKEE AREA FESTIVAL

GREATER MILWAUKEE AREA LODGING

GREATER MILWAUKEE

GREATER MILWAUKEE AREA THEATRE

MARCUS PERFORMING ARTS CENTER

Milwaukee

Milwaukee's entertainment destination offering touring Broadway shows, opera, ballet, children's theater, off-Broadway shows and special Marcus Center Presents events nearly 365 days a year! Aggressive group discounts and pricing.

JOHN BARNES

414-273-7207 ext 1 jbarnes@marcuscenter.org www.marcuscenter.org

BLACK POINT ESTATE & GARDENS

Lake Geneva

Enjoy a scenic boat ride on Geneva Lake and tour the expansive and elegant Victorian estate of Chicago Beer Baron Conrad Seipp. Outside, explore eight acres of picturesque landscapes.

DAVID DESIMONE

262-248-1888

david.desimone@wisconsinhistory.org www.blackpointestate.org

VISIT LAKE GENEVA

Lake Geneva

Acclaimed resorts, award-winning restaurants, and distinctive shopping are just the beginning of an unforgettable group getaway. Enjoy lake cruises, stroll the Lake Shore Path, or hit the links. Explore Black Point Estate and Yerkes Observatory.

JILL GAULKE

262-812-0022

jill@visitlakegeneva.com www.visitlakegeneva.com

HARBOR SHORES ON LAKE GENEVA

Lake Geneva

Tour groups are our specialty! We offer competitive rates that include parking, luggage handling and a VIP check-in. Our ideal downtown lakefront Lake Geneva, Wisconsin location and free tour advice make us the obvious choice.

CAROLINE CORNELISON

262-248-9181

caroline@harborshoreslg.com www.harborshoreslg.com

DANCING HORSES THEATRE & PETTING ZOO

Delavan

Wisconsin's #1 attraction located on the Wisconsin/Illinois border. Our 90-minute performance in a climatecontrolled theater is open year-round with shows changing three times a year. Seating for 300 plus two party rooms.

JOYCE BICEK

262-728-8200

info@thedancinghorses.com www.thedancinghorses.com

RACINE/KENOSHA AREA ATTRACTION

APPLE HOLLER

Sturtevant

Apple Holler is a farm-to-table restaurant, bakery, gift shop, orchard and family farm with pickyour-own-apples, peaches, and pears. Enjoy four seasons of fun: orchard & farm tours, hayrides, sleigh rides and wedding venue.

DAVE FLANNERY

262-884-7100

info@appleholler.com www.appleholler.com

LAKE GENEVA AREA ATTRACTION

EAST TROY RAILROAD MUSEUM

East Troy

Take train rides on trolleys or interurbans from our historic East Troy Depot to the Elegant Farmer. Charters, including elegant dining charters, can be scheduled any day of the week.

JIM FEYERHERM

262-684-9148

jimf@easttroyrr.org www.easttroyrr.org

LAKE GENEVA AREA ATTRACTION

LAKE GENEVA CRUISE LINE

Lake Geneva

There is no better way to enjoy beautiful Lake Geneva than on a scenic boat tour! Choose from a wide variety of tour optionsthe famous U.S. Mailboat Tour, a delicious Luncheon Tour or an Ice Cream Social Tour.

SUSAN SCHINDLER

262-248-6206

susan.schindler@gagemarine.com www.cruiselakegeneva.com

LAKE GENEVA AREA ATTRACTION

LAKE GENEVA AREA DMO

LAKE GENEVA AREA LODGING

LAKE GENEVA AREA THEATRE

MIDWEST MARKETPLACE

APRIL 6 – 8, 2025 IN DUBUQUE, IA AT THE GRAND RIVER CENTER

Join operators and planners from across the United States and Canada as they network with suppliers from Wisconsin, Minnesota, Michigan, Indiana, Illinois, Iowa, and North & South Dakota. Discover new connections, build partnerships, and unlock endless possibilities for crafting fun-filled group experiences in the heartland of America. Don’t miss out on this opportunity to create unforgettable memories for your groups!

RACINE/KENOSHA AREA DMO

VISIT RACINE COUNTY

Sturtevant

Racine features Frank Lloyd Wright architecture, Danish Bakery tours, the Case IH Tractor factory, Wind Point Lighthouse, glass blowing, the best family-run Beer Garden in the area, and America's largest collection of craft art.

CARI GREVING • 262-884-6400

cari@visitracinecounty.com www.visitracinecounty.com

RACINE/KENOSHA AREA DMO

VISIT KENOSHA

Kenosha

Make new memories on Kenosha’s Lake Michigan shore. Enjoy tasty treats at Tenuta’s Deli and Mars Cheese Castle, travel back in time at five museums, climb a lighthouse, tour historic districts and ride on electric streetcars.

KRIS JENSEN • 262-654-7307, ext. 22 Kris@VisitKenosha.com www.visitkenosha.com

RACINE/KENOSHA AREA FESTIVAL

DAS FEST WISCONSIN

Wilmot

Celebrating five years, Das Fest Wisconsin is happening at the beautiful Kenosha County Fairgrounds. German bands, ethnic dance groups, Bingo, shops, German food including the famous Mader’s Restaurant, and plenty of gemütlichkeit.

262-613-3377 dasfestads@gmail.com dasfestwi.com

South Central Crossroads

Explore the Best of Southern Wisconsin

This three-day itinerary promises an unforgettable journey through southern Wisconsin, combining the area’s rich history with breathtaking attractions and charming towns. Each day is thoughtfully planned to ensure you have ample time to delve into the region’s distinctive culture and heritage.

DAY 1 FORT ATKINSON

Start your adventure in Fort Atkinson at the Hoard Historical Museum, where history comes alive through captivating exhibits. Unravel the tales of the 1832 Black Hawk War and gain insights into General Henry Atkinson and the Sauk warrior Black Hawk. Discover Abraham Lincoln’s involvement in this pivotal conflict, his sole military experience before his presidency. Immerse yourself in the Mysteries of the Mounds gallery, exploring the fascinating culture of Native Americans from the Woodland period. The museum's extensive collection of artifacts and interactive displays offers a deep dive into local history.

Next, head to Stoughton, a delightful town steeped in Norwegian heritage. Explore the Stoughton Historical Society and Syttende Mai Museum, which celebrate Scandinavian traditions and history. Stroll through downtown Stoughton, where Norwegian-themed decorations adorn charming shops and cafes. Be sure to visit the beautifully restored Stoughton Opera House for a taste of local arts and entertainment

DAY 2

TTHE HOUSE ON THE ROCK AND MADISON

ravel to Spring Green for an extraordinary experience at The House on the Rock . This unique attraction is renowned for its eclectic architecture and astonishing collections. Wander through rooms filled with intricate dolls, mechanical devices, and an impressive array of cars. The Infinity Room is a must-see; its breathtaking views will leave you in awe.

Conclude your day with a visit to Madison, where exploration awaits at every corner. Dive into further discoveries at attractions like the Wisconsin State Capitol, Olbrich Gardens and Frank Lloyd Wright’s Monona Terrace.

Stoughton is a delightful town steeped in Norwegian heritage.

Hoard Historical Museum in Fort Atkinson.

DAY 3 SUN PRAIRIE AND HISTORIC AUTO ATTRACTIONS

Begin your day in Sun Prairie to visit the hometown of world-renowned artist Georgia O’Keeffe. Learn about her childhood and early artistic inspirations.

Head to Historic Auto Attractions in Roscoe, Illinois, just over the stateline from Beloit, WI. This impressive museum features an expansive collection of classic cars, vintage motorcycles and historic vehicles from various eras. Highlights include cars owned by celebrities like the Kennedy family as well as early American autos and muscle cars. It’s a perfect stop for car enthusiasts.

This itinerary offers a perfect mix of history, culture, and unique attractions, combining a deep dive into Wisconsin’s historic sites with visits to lesser-known gems that will leave you with lasting memories.

The House on the Rock is renowned for its eclectic architecture and astonishing collections.

South Central Crossroads Members

THE HOUSE ON THE ROCK

Spring Green

Alex Jordan’s retreat opened in 1960 and has since has grown into an attraction with many buildings and exhibits. You will explore some of the world’s most unique collections, including the world’s largest carousel, automated music machines and more.

JENNY GREENE • 608-935-3639 groupsales@ thehouseontherock.com www.thehouseontherock.com

MADISON/MIDDLETON DMO

VISIT MIDDLETON

Middleton

With more than 80 restaurants and 55 shops, a charming downtown district, and one-of-a-kind stops like Capital Brewery and the National Mustard Museum, travelers will always find something unique to discover in Middleton.

LAURA PORTZ

608-831-3399

lportz@cityofmiddleton.us www.visitmiddleton.com

MADISON/MIDDLETON LODGING

COMFORT SUITES

MADISON WEST

Madison

All 95 suites offer microwave, refrigerator, coffeemaker and complimentary Wi-Fi. Your guests can utilize the pool, whirlpool and fitness center.

ASHLEY THOMAS

608-513-0111

athomas@wiscohotels.com www.wiscohotels.com

TALIESIN

Spring Green

Discover Frank Lloyd Wright’s “autobiography in wood and stone” on a tour of the breathtaking 800acre Taliesin property including his home and studio. These buildings are the most personal of Wright’s masterpieces.

ALEKSANDRA SHEPARD

608-588-7900 Ext. 247 groups@taliesinpreservation.org www.taliesinpreservation.org

VISIT SUN PRAIRIE

Sun Prairie

Fabulous hub-and-spoke, groupfriendly, city. Prairie Lakes & Historic Downtown shopping, dining and entertainment options. Georgia O’Keeffe birthplace & exhibit, farmers market, theatre, award-winning dining & breweries.

BARBARA BEHLING

608-478-4623

visit@cityofsunprairie.com www.visitsunprairie.com

MADISON/MIDDLETON LODGING

HOLIDAY INN MADISON

WEST

Madison

Features a full service restaurant and lounge, Benvenuto's Italian Grill. The hotel features an indoor water park called Crawdaddy Cove. It was completely renovated in 2024. There is also 4,000 sq feet of meeting space.

ASHLEY THOMAS

608-513-0111

thomas@wiscohotels.com www.wiscohotels.com

WISCONSIN STATE CAPITOL

Madison

An iconic silhouette in the city's skyline, the Wisconsin State Capitol is the tallest building in Madison. The 100+-year-old Capitol building is the focal point of the city. Groups can enjoy a free guided tour of this magnificent building.

608-266-0382 tours.wisconsin.gov

MADISON/MIDDLETON DMO

DESTINATION MADISON

Madison

Meet in Madison. A walkable city with exceptional experiences and endless fun. Award-winning local dining and a can’t miss craft beverage scene. 10,000 hotel rooms. Named one of the world’s happiest cities and best for biking.

SAMANTHA BROWN

608-255-2537

brown@visitmadison.com www.visitmadison.com

BAYMONT INN & SUITES

MADISON WEST

Madison

This group-friendly 129-room hotel on Madison’s west side offers microwave, refrigerator, coffeemaker and complimentary Wi-Fi in rooms. Pool, whirlpool and lounge area are available.

ASHLEY THOMAS 608-513-0111

athomas@wiscohotels.com www.wiscohotels.com

FORT ATKINSON/STOUGHTON DMO

FORT ATKINSON AREA CHAMBER OF COMMERCE

Fort Atkinson

With Broadway entertainment, antique shops and gift shops, great dining, and a beautiful riverwalk, Fort Atkinson is your perfect destination for a group tour, romantic getaway or girls’ weekend.

FORT ATKINSON TOURISM 920-563-3210

tourism@fortchamber.com www.explorefort.com

CASCADE DEVELOPMENT

Madison Holiday Inn Express & Suites Madison East and Madison West offer fantastic amenities, including a complimentary breakfast with your stay, Motorcoach parking, and a complimentary room for your driver. Each room features a mini refrigerator and microwave.

CAITLYN MAYBERRY

608-416-5760

catie@cascadedevelop.com cascadedevelop.com

STOUGHTON CHAMBER OF COMMERCE

Stoughton

Stoughton is a welcoming community that makes it easy to coordinate and execute your tour. Contact our Tourism Coordinator to make your planning easier.

AMANDA THOMAS

608-873-7912

visit@stoughtonwi.com www.VisitStoughton.com

FORT ATKINSON/STOUGHTON DMO

MADISON/MIDDLETON LODGING

MADISON/MIDDLETON DMO

MADISON/MIDDLETON LODGING

FORT ATKINSON/STOUGHTON

THE FIRESIDE DINNER THEATRE

Fort Atkinson

Exciting professional musicals, memorable dining, spectacular gift shops, legendary hospitality and fabulous service make The Fireside a complete destination in itself or the perfect complement to any Wisconsin tour.

FRANKI ELMORE

920-563-9505

groupsales@firesidetheatre.com www.firesidetheatre.com

CHALET LANDHAUS INN

New Glarus

The Chalet Landhaus Inn is where traditional Swiss hospitality and charm welcome you year-round. Chalet Landhaus is built in a traditional Swiss style with a blend of modern convenience and old-fashioned decor to give you a touch of Switzerland.

BRIANA LENZLINGER

608-527-5234

briana@chaletlandhaus.com www.chaletlandhaus.com

JANESVILLE/BELOIT DMO

VISIT BELOIT

Beloit

Beloit offers year-round experiences including Minor League Baseball, public art, historic sites, unique dining and a magnificent farmers' market. From day-trips to overnight, along with hub and spoke and weary travelers looking to stretch their legs.

MATTHEW BOSEN

608-313-1366

matt@visitbeloit.com www.visitbeloit.com/meetings

FORT ATKINSON/STOUGHTON LODGING

HOLIDAY INN EXPRESS & SUITES FORT ATKINSON

Fort Atkinson

Relax in our indoor heated swimming pool, whirlpool and fitness room. Lounge by the fireplace in our Great Room. Enjoy the added touches like remote HD cable TV and coffeemaker.

GROUP SALES • 920-563-3600

holidayinnexpress fortatkinson@yahoo.com www.hiexpress.com/fortatkinsonwi

ALP & DELL CHEESE

Monroe

Located in the Roth Kase Creamery, home of the world champion cheese Surchoix. A leader in quality, selection and price. Come watch cheese being made and enjoy free samples.

TONY ZGRAGGEN

608-328-3355

tony@alpanddellcheese.com www.alpanddellcheese.com

PENDARVIS

Mineral Point

Discover how the preservation efforts of two men helped save Wisconsin’s Cornish history. The picturesque stone buildings of Pendarvis were preserved by life and business partners Bob Neal and Edgar Hellum.

BETHANY BRANDER

608-987-2122 pendarvis@wisconsinhistory.org www.pendarvishistoricsite.org

HISTORIC ATTRACTIONS

American and World History fill this 86,000 sq ft museum! Housing the largest John F. Kennedy collections, an enormous collection of Wild West, 1930's Gangsters and so much more.

ALEX MERRY

815-389-7917

museum@historicautoattractions.com www.historicautoattractions.com

FA TS

NEW GLARUS DMO

NEW GLARUS CHAMBER OF COMMERCE

New Glarus

Visit New Glarus, America’s Little Switzerland! Established as a Swiss colony, New Glarus retains its Swiss charm via alpine architecture, traditional festivals and mouthwatering Swiss delicacies.

CORTNEY BARRY

608-527-2095

cortney@swisstown.com www.swisstown.com

JANESVILLE AREA CVB

Janesville

Whether you prefer themed itineraries, arts and culture, botanical gardens or museums, your group will be delighted to visit Janesville, “Wisconsin’s Great Outside.”

LORI JOHNSON

608-757-3171

meetings@janesvillecvb.com www.janesvillecvb.com

New Glarus, also known as America's Little Switzerland, was founded by Swiss immigrants who modeled the town after their home country.

Famed architect Frank Lloyd Wright named the 800-acre property Taliesin, translating to “shining brow.” It served as his studio and home and was a tribute to his Welsh heritage. Taliesin features structures from almost every decade of Wright’s career, from the 1890s to the 1950s.

NEW GLARUS LODGING

Northwoods & Lake Superior

DAY 1

BEXPLORE EAU CLAIRE

egin your journey in Eau Claire with a visit to Carson Park, where you can enjoy a peaceful morning walk amidst lush greenery and scenic views of Half Moon Lake. This historical park also features a charming museum and the Paul Bunyan Logging Camp.

Head to Chippewa Falls for a guided tour of the Cook-Rutledge Mansion, one of the finest examples of High Victorian Italianate architecture in Wisconsin.

DAY 2

TDISCOVER CHIPPEWA COUNTY

his morning, take a tour of our historic brewery in Chippewa Falls and let one of our guides introduce you to 156 years of beer brewing and six generations of Leinenkugel family history. All tours start at the Leinie Lodge, which is filled with historical photos, vintage brewing equipment, and plenty of Leinie’s wearables and collectibles to take home. Come relax with

The natural beauty in the Northwoods is incredible.

friends and family, sample our award-winning beers and get the full flavor of all things Leinenkugel’s.

Make your way to Spooner and visit the fascinating Wisconsin Canoe Heritage Museum. Discover the rich history of canoe building and view an impressive collection of handcrafted canoes. The Spooner Fish Hatchery, Governor Tommy G. Thompson Hatchery, is the largest hatchery of its kind in the world; it is operated by the Wisconsin Department of Natural Resources. The facility annually produces walleye, musky and white sucker. You can see the hatchery incubation process from the viewing room, learn how to tell the age of a fish and what lures to use to catch one, and much more.

DAY 3

TUNWIND IN WASHBURN COUNTY

his morning we will head north to the Great Lakes Visitor Center in Ashland. This educational center offers interactive exhibits, stunning views of Lake Superior, and information on the region’s natural and cultural history. Explore one of the Apostle Islands, Madeline Island with a leisure ferry ride to the island on the Madeline Island Ferry.

Upon arrival,a guide will take you around the island with a stop at Big Bay State Park, to tip your toes in Lake Superior. Afterwards explore the Madeline Island Museum, which showcases the island’s intriguing past, from Native American history to European settlement.

Tonight enjoy a show at Big Top Chautauqua which presents over 60 concerts, shows, and events June through September in an intimate 900 seat all-"canvas" tent, including international headliners, regional talent, and original productions. This unique summer venue is located at the base of Mt. Ashwabay just outside of Bayfield, Wisconsin, perched on the shores of Lake Superior.

DAY 4

AHONORING A LEGACY

s you begin heading back, your final stop is a visit to the Richard I. Bong Veterans Historical Center in Superior. This aviation museum honors the legacy of Major Richard Bong, America’s top fighter ace in World War II. Explore exhibits that highlight his remarkable achievements and the broader history of aviation.

Photo courtesy of Travel Wisconsin

Northwoods & Lake Superior Members

MADELINE ISLAND FERRY

La Pointe

Crossing spectacular Lake Superior, bask in striking views and the natural beauty of both the Lake and the Apostle Islands from our ferries. The ride itself is just the beginning as your group will enjoy a fully narrated tour of the Island.

KELDI MERTON

715-747-2051 keldimerton@madferry.com www.madferry.com

MADELINE ISLAND MUSEUM

La Pointe

Experience the stories of the diverse peoples who have called the island home. Exhibits and programs highlight Lake Superior stories that continue today, Learn about the epic journeys of the Ojibwe people.

MIKE WIGGINS • 715-747-2415

michael.wiggins@wisconsinhistory.org www.madelineislandmuseum. wisconsinhistory.org

LEGENDARY WATERS

Red Cliff

Northern Wisconsin’s premier resort casino features 47 tastefully appointed deluxe rooms and Premier suites. Nearly 250 slot machines, restaurants, promotions, guest services, ATM, camping, sandy beach, boat launch and marina.

DEMETRI MORRIS • 715-779-9463 Dmorris@legendarywaters.com www.legendarywaters.com

GREATER MINOCQUA AREA VISITORS BUREAU

Minocqua

For generations families have journeyed north to Minocqua, where forests, lakes, & sky feel untouched & divinely inspired. More than just a destination, it’s a reminder of life’s simple joys, where the present moment holds the greatest rewards & the sense of togetherness is paramount.

SHERRY HULETT sherry@minocqua.org www.minocqua.org

NORTHERN GREAT LAKES VISITOR CENTER

Ashland

Free admission! The Center provides a great introduction to Lake Superior’s cultural and natural history. Enjoy the exhibits, theater, trails, observation tower, gift shop and visitor information.

ROSE HAVERI 715-685-9983 rooms@nglvc.org www.nglvc.org

BAYFIELD COUNTY

Washburn

Nature meets culture along the WI Lake Superior National Scenic Byway. Tour orchard country or take a cruise around the Apostle Islands National Lakeshore. Enjoy local cuisine and craft beverages along the way and a performance at the Big Top Chautauqua!

MARY MOTIFF • 715-373-3491

Mary.Motiff@bayfieldcounty.wi.gov www.travelbayfieldcounty.com

MARINETTE COUNTY TOURISM

Marinette

From stunning waterfalls to spectacular fall colors, we think your group will “fall” in love with Marinette County, the Waterfall Capital of Wisconsin. Quaint shops, unique eateries and Northwoods charm.

AUTUMN TIMBLIN • 715-732-7503 Autumn.timblin@marinettecountywi.gov www.ExploreMarinetteCounty.com

THE RICHARD I. BONG VETERANS HISTORICAL CENTER

Superior

The Richard I. Bong Veterans Historical Center is a fascinating history museum honoring America's "Ace of Aces," Richard Bong, who shot down 40 enemy aircraft in the South Pacific.

JOHN GIDLEY 715-392-7151

gidley@bongcenter.org www.bongcenter.org

CHIPPEWA COUNTY

Chippewa

Discover unforgettable destinations throughout Chippewa County. Local charm can be found within our communities while the area’s natural beauty provides the perfect setting for your visit. Immerse yourself in our rich history through museums, a vibrant performing arts center, and idyllic downtowns.

ELLIE PEABODY • 715-723-0331 ellie@chippewachamber.org gochippewacounty.com

CIRCLE WISCONSIN

CASINO

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Northwoods & Lake Superior Members

Although the Apostle Islands’ earliest known full-time settlers were the Anishinaabe peoples migrating from the East Coast starting around 950 CE, archeological discoveries have suggested human activity on the island that potentially dates back to 100 BCE!

SHAWANO COUNTRY TOURISM

Shawano

Vacation in WI’s Barn Quilt capital! We are home to three Native American tribes, an Amish Community, Shawano Lake, the Wolf River, and endless recreational activities to experience (fishing, camping, white water rafting and more!) We invite you to see what we have to offer in Shawano Country!

MICHELLE ERON • 715-524-2139 tourism@shawanocountry.com www.shawanocountry.com

VISIT EAU CLAIRE

Eau Claire

Centrally located in the west-central part of Wisconsin easily accessible by all major highways, Eau Claire is the place to go for that midwestern hospitality and fun activities. No matter what season, Eau Claire has many attractions and experiences that are guaranteed to wow the group!

DANA CROSSON • 715-829-2685

Dana@visiteauclaire.com www.visiteauclaire.com/groups/

WASHBURN COUNTY TOURISM ASSOCIATION

Spooner

Washburn County is home to nearly 1,000 lakes, hundred of miles of trails, incredible attractions, and friendly businesses waiting to serve you during your Washburn County vacation!

KELSY SCHULTZ • 715-635-9696

marketing@washburncounty.org washburncounty.org

Mississippi River Valley & Beyond

Experience the Great River Road

Explore some of the oldest communities in Wisconsin along one of America’s great scenic byways, the Great River Road. Enjoy the beauty of the river and the bluffs, visiting historic towns along the way. Whether your group is interested in nature, history, scrumptious dining or craft beer, this part of western Wisconsin has everything for an unforgettable itinerary.

DAY 1

ADICKEYVILLE AND MINERAL POINT

s you begin your travels into Wisconsin, stop and stroll around the Dickeyville Grotto, an extraordinary collection of shrines and grottos adorned with colorful stones, glass and shells. This peaceful and fascinating site is a favorite stop for its intricate mosaics and patriotic and religious themes.

Continue to Pendarvis , a historic site just outside of Mineral Point, where you'll find preserved 19th-century stone buildings reflecting the area’s lead mining heritage and the Cornish people who settled there. Take a walking tour of the historic district and enjoy views of the scenic countryside.

DAY 2

SPLATTEVILLE AND POTOSI

tart the morning in Platteville and delve into its mining history. Visit the Mining & Rollo Jamison Museum , tour the 1845 Bevans Lead-Zinc Mine, ride in a 1931 mine train (weather permitting) and discover the history of the Upper Mississippi Valley Mining District. Explore exhibits on the nature, culture and history of the region, and take the one-hour tour of the underground. View The World’s Largest ‘M,’ a limestone landmark weighing approximately 400 tons. Constructed in 1937, the giant ‘M’ measures 241 feet by 214 feet. The letter represents the first mining school in Wisconsin. Travelers can climb the 290 steps beside the ‘M’ and enjoy a panoramic view of the Tri-State area.

The next stop is Potosi , a charming Mississippi River village on the Great River Road. Begin with a visit to Potosi Brewery for a tour of the historic brewing operation (since 1852) and taste some local craft brews. At the brewery visit the worldclass National Brewery Museum, which showcases an eclectic collection of beer bottles and cans, glasses, trays, coasters and advertising materials. Visit the Potosi Area Historical Society to learn about the town's heritage, especially the importance of the Mississippi River in its development.

Dickeyville Grotto

Potosi Brewery

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Mink

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Randy Mink

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DAY 3

TPRAIRIE DU CHIEN AND LA CROSSE

his morning head up the Great River Road to Prairie du Chien , a town at the confluence of the Wisconsin and Mississippi rivers. Here in the second-oldest town in Wisconsin, visit the Fort Crawford Museum , a historic military site that tells the story of the early frontier days and the role Fort Crawford played in defending the region. Engaging interpreters will take you on a journey through time as you tour Villa Louis . An 1871 Italianate-style mansion, it is one of the most authentically furnished Victorian houses in America. The home boasted the innovative modern conveniences of indoor plumbing and steam heat, making it comfortable as well as stylish. Today the mansion has been meticulously restored to its 1890s appearance, standing as a showcase of Victorian architecture and design.

Continue on the Great River Road to La Crosse with a drive up Grandad Bluff, where you'll get a breathtaking panoramic view of the Mississippi River and the surrounding valley. It’s a perfect spot for group photos and sightseeing.

DAY 4

TLA CROSSE AREA

his morning head to Norskedalen , a Norwegian heritage center and nature preserve. The center features old log cabins, an authentic Norwegian chapel and exhibits that celebrate the area’s Scandinavian heritage. You can take a guided tour to learn about the region's early settlers, enjoy the nature trails and explore the cultural history.

Return to La Crosse and complete your time on the Mississippi with a leisurely sightseeing cruise aboard the La Crosse Queen paddlewheeler.

La Crosse is home to incredible natural beauty.

Villa Louis is an 1871 Italianate-style mansion and is one of the most authentically furnished Victorian houses in America.

Mississippi River Valley & Beyond Members

NORSKEDALEN NATURE AND HERITAGE CENTER

Coon Valley

Open year-round, enjoy unparalleled beauty natural beauty and timeless culture of the earliest settlers. See their actual homes, hear their stories, and stretch your legs on accessible trails.

LORI DUBCZAK

608-452-3424 lori.dubczak@norskedalen.org www.norskedalen.org

EXPLORE LA CROSSE

La Crosse

La Crosse is rich in scenic beauty, diverse attractions, cultural events and first-class hospitality. La Crosse attracts more than two million visitors annually, as groups are attracted to the upper Mississippi River and the Driftless Region.

BEN MORGAN

608-782-2220 morgan@explorelacrosse.com www.explorelacrosse.com

VILLA LOUIS

Prairie du Chien

This landmark offers a panorama of Wisconsin history and a glimpse into the life of one of Wisconsin’s most historic families, The Dousmans. Enjoy a tour of the grand mansion, one of the most authentically furnished Victorian homes in America.

SUSAN CAYA-SLUSSER

608-326-2721

susan.cayaslusser@wisconsinhistory.org www.villalouis.wisconsinhistory.org

POTOSI TENNYSON AREA CHAMBER OF COMMERCE

Potosi

Nestled between the Mississippi River along the Great River Road and All-American Road. Brewery, Winery, Shops, Museums, Dining, Lodging, Camping and ATV/UTV. Snowmobiling, Fishing, Tubing & Canoeing.

PATTY GOBIN-DURLEY

608-574-8882 potositennysoncc@gmail.com www.potosiwisconsin.com

ROTARY LIGHTS

La Crosse

More than three million lights illuminate La Crosse’s Riverside Park. Among the splendor is a 140-foot Christmas tree, and animated light displays fill the park. Live Nativity presentation on weekends until Christmas. Nearly 130,000 visitors a year enjoy this holiday tradition.

608-784-9993 www.rotarylights.org

GUNDERSEN HOTEL & SUITES

La Crosse

Enhance your visit to the Mississippi River Valley. Conveniently located near downtown, major highways and attractions. Enjoy a welcome reception, fresh contemporary rooms, indoor pool/ fitness area and complimentary breakfast bar offering hot/cold favorites.

608-793-0200 www.gundersenhotel.com

POTOSI BREWERY & NAT'L. BREWERY

MUSEUM

Potosi

Relax and enjoy lunch and a beverage and then tour the National Brewery Museum™. The museum showcases an everchanging eclectic collection of beer breweriana collectibles.

PATTY GOBIN-DURLEY

608-763-4002 info@potosibrewery.com www.potosibrewery.com

PRAIRIE DU CHIEN AREA CHAMBER OF COMMERCE & TOURISM COUNCIL

Prairie du Chien

Just a stone’s throw from La Crosse, WI and Dubuque, IA, Prairie du Chien has small-town charm, rich history, and an abundance of outdoor events and activities.

608-326-8555 pdccoc@mhtc.net www.prairieduchien.org

DISCOVER PLATTEVILLE

Platteville

A rich mining history pairs with bountiful recreation in Platteville. Explore museums, historic homes, trails, streams, parks, historic downtown, art and more!

WAYNE WODARZ

608-348-8888

director@platteville.com www.platteville.com

TOMAH CHAMBER & VISITORS CENTER

Tomah

Tomah is known as "Cranberry Country," but we also head "Beyond the Bog!" There's so much going on: Downtown Thursday Nights, Grand National Truck/Tractor Pull, Warrens Cranberry Festival.

TINA THOMPSON

608-372-2166

tthompson@tomahwisconsin.com www.tomahwisconsin.com

FA TS

Every year during the holidays, La Crosse’s Riverside Park presents its Rotary Lights Display, which features over 3,000,000 lights and a 140-foot Christmas tree.

Rich with Native American history, the Effigy Mounds are an archeological wonder unique to the region. Perrot State Park is one place to experience these ancient mounds in person.

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Wisconsin Heartland

Iconic Wisconsin

This four-day itinerary covers top attractions in Wisconsin Dells, Plover and the surrounding areas. It mixes nature, history and local food experiences, giving you a comprehensive overview of the heart of Wisconsin.

DAY 1 BARABOO

Start your visit in Baraboo and explore the rich history of the American circus through Circus World Museum’s immersive Ringling Bros. Circus exhibits. Watch live performances, see vintage circus wagons and learn about the golden age of the circus. Don't miss the Big Top exhibit for an authentic experience. Learn more about AL. Ringling with a visit to the theatre of the same name. Planning on visiting Baraboo in June? Groups can experience the circus coming to town with the Big Top Parade, June 14.

Learn about the golden age of the circus at Circus World Museum.

DAY 2 BARABOO AND WISCONSIN DELLS

Visit the International Crane Foundation , dedicated to the conservation of cranes. Walk through the beautifully landscaped grounds, see crane species from around the world, and learn about their habitats and behaviors and the foundation’s conservation efforts. This educational experience is a must for animal lovers and anyone interested in conservation.

Experience the natural beauty of the Wisconsin Dells from the water. Dells Boat Tours takes you through the unique sandstone rock formations, offering views you can't get anywhere else. Options include the classic Upper Dells Boat Tour and Lower Dells Boat Tour, each providing spectacular scenery and knowledgeable guides. Or enjoy a land-andwater adventure on The Original Wisconsin Dells Ducks , amphibious vehicles that have been a Dells staple since 1946.

Dells Boat Tours takes you through unique sandstone rock formations.

Food + Farm Exploration Center in Plover is home to the world's largest potato masher.

DAY 3

HWISCONSIN DELLS AND PLOVER

ead north and explore a new interactive center that focuses on Wisconsin food, farming and sustainability. The Food + Farm Exploration Center in Plover offers exhibits on food systems, sustainability and farmto-table practices. It’s an informative stop that offers hands-on learning experiences and a fun way to engage with local produce.

Return to the Wisconsin Dells with a visit to the H.H. Bennett Studio & Museum Learn about the history of the area’s photography through the works of H.H. Bennett, a 19th-century photographer who helped popularize Wisconsin Dells. The museum features his iconic images of the Dells, along with historical exhibits on the area.

DAY 4 BIG CAT RESCUE CENTER IN ROCK SPRINGS

Before departing for home, visit the Wisconsin Big Cat Rescue & Education Center, which provides a safe and comfortable home for abused, neglected and unwanted big cats, including lions, tigers and leopards.

H.H. Bennett Studio in Wisconsin Dells.

Wisconsin Heartland Members

WI RAPIDS/MARSHFIELD/STEVENS POINT DMO

CENTRAL WISCONSIN TOURISM ASSOCIATION

Marshfield, Stevens Point, and Wisconsin Rapids are located along Interstate 39 in the heart of Wisconsin. Explore unique agricultural and industrial heritage, festivals, delicious local flavor, a casino stop, and brewery/winery/distillery tours.

MEREDITH KLEKER

715-422-4650 cvbstaff@VisitWisRapids.com www.centralwisconsin.com

WI RAPIDS/MARSHFIELD/STEVENS POINT LODGING

HOTEL MEAD RESORTS & CONVENTION CENTER

Wisconsin Rapids

An iconic destination nestled in the heart of central Wisconsin. We offer a range of options from cozy king and queen-bed rooms to expansive whirlpool and family suites. For larger groups, we provide adjoining rooms for added convenience.

715-423-1500 gm@hotelmead.com www.hotelmead.com

WAUSAU/CENTRAL WISCONSIN CVB

Wausau

Wausau welcomes groups to experience the Leigh Yawkey Woodson Museum, explore the Andrew Warren Historic District, stop at the 45 X 90 Marker, tour a ginseng farm and more.

JODI MAGUIRE

715-355-8788

JMaguire@visitwausau.com www.visitwausau.com

CIRCUS WORLD

Baraboo

Explore Wisconsin’s circus heritage on the National Historic Site of the original winter home of the Ringling Bros. Circus Tour. Walk through buildings filled with exhibits highlighting America’s most popular entertainment for over 50 years.

DEB MCCARTHY • 608-356-8341 deb.mccarthy@ wisconsinhistory.org www.circusworldbaraboo.org

ORIGINAL WISCONSIN DUCKS, INC.

Wisconsin Dells

The original land and water adventure. For over 80 seasons, these reliable, amphibious vehicles have provided groups with the ideal way to experience all the scenic Dells' natural wonders.

ADITI RABSKA • 608-254-8751 mail@wisconsinducktours.com www.wisconsinducktours.com

PLOVER DMO

PLOVER AREA CVB Plover

Come over to Plover and experience something new with your group! Plover has unique outdoor experiences, wonderful dining options and exciting opportunities for exploration.

MALORIE PAINE

715-345-5250 hello@comeovertoplover.com www.comeovertoplover.com

WI DELLS/BARABOO ATTRACTION

DELLS BOAT TOURS

Wisconsin Dells

Experience the fascinating history of the Wisconsin Dells on one of our boat tours. Encounter towering sandstone cliffs, narrow gorges and amazing rock formations carved into fantastic shapes by wind, water and time.

ADITI RABSKA 608-254-8555 groups@dellsboats.com www.dellsboats.com

BARABOO AREA CHAMBER OF COMMERCE

Baraboo

Baraboo features Wisconsin's most popular state park (Devil's Lake), a circus museum located on grounds developed by the Ringling Brothers and a Rockwellian downtown square dotted with specialty shops.

BEN BROMLEY • 608-356-8333 memberrelations@baraboochamber.com www.baraboo.com

PLOVER ATTRACTION

FOOD + FARM EXPLORATION CENTER

Plover

Learn how food goes from field to fork. Visit today to explore 60+ interactive exhibits, classes, Colorful Plate Café & more. Offering custom tours, field trips, plus event spaces for meetings & weddings!

TAYLOR PLISKA

713-303-3276

hello@fftf.us www.explorefoodandfarm.org

WI DELLS/BARABOO ATTRACTION

INTERNATIONAL CRANE FOUNDATION

Baraboo

Visit the Crane Discovery Center at the International Crane Foundation, the only place on the planet to see 15 species of cranes. Enjoy hiking trails and an all-new expanded gift shop.

RYAN MICHALESKO

608-356-9462

ryanm@savingcranes.org www.savingcranes.org

WISCONSIN DELLS VISITOR & CONVENTION BUREAU

Wisconsin Dells

If you're looking for a compelling combination of natural beauty, live entertainment, historic tours, modern amusement parks, and delicious dining options, then hop on the bus marked Wisconsin Dells.

VICKY GALITZ • 800-223-3557 ext 345 sales@wisdells.com www.gatherinthedells.com

WAUSAU DMO

WI DELLS/BARABOO ATTRACTION

WISCONSIN DELLS/BARABOO DMO WISCONSIN DELLS/BARABOO DMO WI DELLS/BARABOO ATTRACTION

Wisconsin Heartland Members

WISCONSIN DELLS/BARABOO FESTIVAL

BARABOO’S BIG TOP PARADE

Baraboo

Each summer the Ringling Brothers' hometown celebrates their legacy with a circus parade through the streets of downtown Baraboo. Join us Saturday, June 14 for the 11 a.m. parade and a weekend full of circus-themed fun.

BEN BROMLEY • 608-356-8333

memberrelations@baraboochamber.com www.baraboo.com

WISCONSIN DELLS/BARABOO LODGING

KALAHARI RESORTS

Wisconsin Dells

Kalahari Resorts offers a premier destination in Wisconsin for groups and tours of any size. Kalahari has everything you need – first-class service, 1,000 guest rooms, premium dining, customizable meeting spaces, spa treatments, Wisconsin’s largest indoor waterpark, and much more!

KORTNEE CARROLL • 608-254-5530 kocarroll@kalahariresorts.com www.kalaharimeetings.com

WISCONSIN DELLS/BARABOO THEATRE

LEGACY DINNER THEATER

Wisconsin Dells

Legacy Dinner Theater stands out as a premier entertainment destination with a diverse array of shows catering to various tastes. The theater offers a revolving lineup that ensures there’s always something for everyone. Guests can indulge in great drinks, savor delicious food, and be captivated by amazing shows.

LESLIE THOMAS • 608-432-7469

Held every spring since 1970, Stevens Point hosts the World’s Largest Trivia Contest, a 3-day competition with intense and light-hearted fun. In previous years, over 300 teams have competed!

Groups@LegacyEntertainmentGroup.com www.legacydinnertheater.com/group-sales

Wisconsin State-Wide Members

ATTRACTION

WISCONSIN HISTORICAL SOCIETY

As one of the nation’s oldest, largest and most active state historical societies, we understand the power history has to enrich and transform lives. Tour our historic sites and museums, discover our world-class collections, explore our extensive genealogical archives, programs and exhibits, and so much more. Start your journey today!

JEANNINE SHERMAN • 608-263-2377 jeannine.sherman@wisconsinhistory.org www.wisconsinhistory.org

CHARTER/RECEPTIVE

HAPPY TIMES TOURS & EXPERIENCES

We have over 25 years of tour experience and are the leaders in providing exclusive group tour experiences. We offer a Laverne & Shirley themed tour of Milwaukee in addition to our new Queens of Milwaukee Tours featuring Drag Queen tour guides. Our tours will always be creative and unique.

KRIS HOFF • 414-867-2727 info@happytimestours.com www.HappyTimesTours.com

CHARTER/RECEPTIVE

PERSONALIZED TOURS & COACHES INC.

Personalized Tours creates unparalleled travel experiences both in Wisconsin and beyond. Whether you're planning a one-day or an extended adventure, our team will work closely with you to curate an itinerary that perfectly matches your preferences and interests. We also can provide deluxe motorcoach charters, ensuring that your group travels in comfort and style.

TRACY SCHUELLER • 920-528-7600 tracy@gopersonalized.com www.gopersonalized.com

CHARTER/RECEPTIVE

BADGER BUS

Since 1920, Badger Coaches has provided exceptional transportation solutions. Our fleet boasts executive motorcoaches and transit vans, ensuring the perfect fit for your group's needs. Charter us for a seamless travel experience.

CORY MACE • 608-310-4874 corym@badgerbus.com www.badgerbus.com

CHARTER/RECEPTIVE

KOBUSSEN BUSES

We're a family-owned business with over 80 years of experience! Kobussen Buses provides transportation for all sorts of events. We take Pride in every ride.

KRISTIN WARD • 920-268-4973 kristin.ward@kobussen.com www.kobussen.com

CHARTER/RECEPTIVE

TOUR THE GREAT LAKES

Receptive tour operator offering group tour itineraries in 25 port cities on the Great Lakes including Door County, Apostle Islands region, Mackinac Island, Chicago, Cleveland and Detroit. Themed itineraries, step-on guides and Circle the Lake multi-day trips.

THERESA NEMETZ • 262-853-5239 theresa@tourthegreatlakes.com www.tourthegreatlakes.com

CHARTER/RECEPTIVE

BRILLIANT EDVENTURES

Let Brilliant Edventures whip up custom tour programs, equip you with marketing essentials, take care of all the details, and be at your service 24/7!

ELAINE MOULDER • 912.434.3088 x2 elaine@brilliantedventures.com www.brilliantedventures.com

CHARTER/RECEPTIVE

LAMERS BUS LINES

With their fleet of motorcoaches, mini coaches, school buses, limo coaches and trolleys, Lamers Bus Lines plans and provides memorable travel experiences for groups of all sizes. Lamers has been your trusted passenger professionals for more than 80 years. Hop on board knowing you're riding in a safe and clean vehicle.

WANDA NEUMAN • 920-496-3600 wandan@golamers.com www.golamers.com

As the largest producer of cranberries in the US, Wisconsin grows 60% of our nation's harvest!

If you're looking for a drinking fountain, be sure to ask the locals where the nearest "bubbler" is. The regional term is a point of pride for many.

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