FEBRUARY 2012
A Premier Tourism Marketing publication • www.leisuregrouptravel.com
contents Vol. 22, No.1
February 2012
COVER STORY
COVER STORY 18 BRANSON AT THe CeNTuRy MARk This group-friendly Missouri town celebrates its 100th year in 2012 by sue arko
16
10 Top Factory Tours by karen axelrod & matt simon
22
Orlando Shopping Magnets by dave bodle
24
New Mexico’s Cultural Mosaic by kari kamin
26
Oklahoma’s Cherokee Heritage by randy mink
30
Grapevine: Vintage Texas by randy mink
34
Antiquing in Connecticut by kari kamin
36
Roaming Roanoke by randy mink
Photo Courtesy of Branson/Lakes Area CVB
FEATURES
18 OKLAHOMA
26
COLUMNS On My Mind
8
by jeff gayduk
6
On Tour by marty sarbey de souto
On Shopping by carolyn j. feimster
42
On Marketing by dave bodle
DEPARTMENTS 10
On the Record ON THE COVER: Branson Landing Fountains in Branson, Mo. (Photo courtesy of Branson/Lakes Area CVB)
Cherokee Nation Cultural Tourism Department
4
on my mind ❖
On My Mind jeff gayduk
❖ jeff gayduk
The More Things Change, The More Others Stay…Better
Vol. 22, No. 1 February 2012 Editorial & Advertising Office
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I’M prOud Of whaT we do here at
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Our niche market directories are
The true test of a magazine’s quality
an easy way to find new destinations
is not a pretty cover, but what’s inside.
and group-friendly hotels, attractions
That’s where Leisure Group Travel
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we’re unveiling the second update to
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we’ve doubled down on our commitment
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Travel’s editorial isn’t the place. We
digital transformation is upon us. Our
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creating unique content based on our
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you can rely on.
group travel programs.
2012 – The Year of Online
ship – best to you in 2012.
I thank you for your continued readerOn Jan. 3 we debuted our latest planning website, TourItineraries.com. We
Happy Traveling,
know how important sample itineraries
P 630.794.0696 • F 630.794.0652 jim@ptmgroups.com
Mid Atlantic – Ellen Klesta
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Leisure Group Travel (ISSN-1531-1406) is published bi-monthly by Premier Tourism Marketing, Inc. 621 Plainfield Road, Suite 406, Willowbrook, IL 60527. The magazine is distributed free of charge to qualified tour operators, travel agents, group leaders, bank travel clubs and other travel organizations. Other travel-related suppliers may subscribe at the reduced rate of $12.00 per year. The regular subscription price for all others is $18.00 per year. Single copies are $4.95 each.
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A
are to your planning, so we’ve created a
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All rights reserved. Materials may not be reproduced in any form without written permission of the publisher.
one-stop-shop for researching worldwide trip ideas. TourItineraries.com is in-
Jeff Gayduk, Publisher
tegrated throughout our network of
jeff@ptmgroups.com
4 February 2012
Regional Sales Managers Illinois – Jim McCurdy
LeisureGroupTravel.com
On Tour
❖ marty sarbey de souto, ctc
Shopping Shouldn’t Be a nuisance on tour All too often we may hear from
that are soft, unbreakable and will
faint-hearted – watch out for the
well-meaning folks that shopping on
pack well. Remind folks that if your
altitude).
tour is a waste of time – that the men
trip is international, each person is
don’t like standing around waiting
allowed to bring back up to $800
U.S. Southwest, consider all things
while the women dilly dally in the
worth of purchases without having to
with Indian heritage, fringed leather
shops, that shopping is superficial,
pay U.S. Customs duty. In addition to
jackets, tooled “cowboy” boots,
that folks can shop at home – no need
that, you can mail gifts up to $100
snap-button shirts, suede squaw
to come on tour to shop, and so forth. I
per recipient per day! Direct them to
boots, and authentic turquoise and
beg to differ. Most folks love to shop
the U.S. Customs website, specifically
silver jewelry (not the tin-and-dyed-
while on tour, within reason, of course.
the “Know Before You Go” section.
stone knock-offs). If you’re headed
Why do they enjoy shopping?
Here are some of the favorite things
Closer to home, for tours of the
to New Orleans, gift boxes of praline
First of all, they enjoy bringing things
I’ve brought back. From Guatemala:
patty candies (made of creamy brown
home for themselves – things that
tablecloths, placemats and napkins. I
sugar and pecans) make wonderful
remind them of the trip or the specific
saw three beautiful “yarn paintings”
gifts. And no one visiting San Francisco
place where they bought it. Second,
hanging on a clothesline in a private
should return home without one sour-
they like to shop for others – for friends and family for future birthdays, holidays, wedding presents, showers and the like. Third, they know that
Advise your tour members to consider handcrafted, one-of-a-kind things
bringing something home to others shows thoughtfulness, friendship and affection. Fourth, the things you
yard, went in and bought them from
dough baguette (must eat within 24
bring home from other places are
the housewife for $5 each (and then
hours; they don’t keep). Visits to
often something you could never get
brought them home and paid $60
Florida offer anything and everything
at home, whether at the mall, your
each to have them framed). My river
made of sea shells – also candies
favorite big box store or your home-
cruise in Russia stopped in a small
of orange peel or coconut. And while
town elegant gift shop.
town and I hurriedly picked up a bril-
you’re in the tropics, you must try
liant multi-colored table centerpiece
some of the exotic fruit ice creams
folks may wish to buy? It all depends
applique from a young woman who
with names you’ve probably never
on where you’re going on tour, of
had made it herself from scraps of
heard of. Unfortunately, ice cream
course. I like to advise my tour mem-
fabric.
does not travel well!
So what are some of the things that
bers before leaving home in one of
In the Italian hill town of Orvieto,
For more ideas on what to buy
my pre-trip information bulletins as to
while everyone else was gorging
where, be sure to contact the visitors
what the “good buys” are in the place
themselves on pasta, I snuck out and
bureau of the city concerned. They’re
where we’re going. I always suggest
found a ceramics shop that hadn’t yet
usually up-to-date on what the local
they bring along a list of sizes, meas-
closed down for the long lunch hour
specialties are. Happy shopping!
urements, favorite colors etc. of family
and was able to buy several salt/pep-
and friends for whom they may be
per sets that made for great gifts. And
buying. Hint: suggest they consider
in Peru I went especially to the Sunday
local arts and crafts, handmade
market in the Andean city of Pisac to
things, one-of-a-kind things – things
buy fluffy alpaca rugs (not for the
6 February 2012
Marty is a Certified Travel Counselor who designs and leads tours. Her travel industry consulting and educational firm is Sarbey Associates (sarbeyassociates.com).
LeisureGroupTravel.com
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On Shopping
❖ carolyn j. feimster
It’s More Than Just Buying I love FeBruary. Why? Because
programs for group travel planning.
that is when Leisure Group Travel
They include America’s Premier Shop-
tions, an alliance of Faneuil Hall
focuses on shopping – not only my
ping Places, Premium Outlets, Macy’s
Marketplace-Boston, South Street
favorite activity but the favorite of many
and Bloomingdale’s. Are clients traveling
Seaport-NYC and Union Station DC,
of your clients, too.
to London for the Olympic Games this
offers coupons, welcome packets and
Your clients want to shop…that has
Historic Shopping & Dining Attrac-
summer? Check out Shop & Dine Lon-
commissionable food court dining
been established. Now, what can your
don (shopanddinelondon.com) for a
vouchers. Plus, they embrace the rich
company do to make their shopping
commissionable package offering hun-
history of the properties by offering
experience something special?
dreds of shopping and dining discounts
historic walking tours, such as “From
in and around London.
Sails to Sales” at The Seaport.
To remain competitive, shopping and dining venues are working hard to
Shop America Alliance represents
Visitors to Gulfstream Park in South
provide exclusive experiences to en-
hundreds of shopping centers nation-
Florida can shop, dine, gamble and
tice the group market. Your business is
wide. Check out ShopAmericaTours.com
even catch a thoroughbred horse race
just as competitive, so to stay ahead of
for new commissionable packages
(seasonal)—all in one day.
the curve, you should take advantage
and group programs. It recently part-
of special opportunities available.
nered with Outlet Marketing Alliance,
First of all, understand what today’s traveler wants…an “experience.” They can shop at home, but they don’t have time to seek out the fun experiences.
Provide information about the venue to your clients in advance. Let
Many resources are available to customize a shopping experience for your group
That is why they rely on you. Also, today’s shopper is seeking value, not just in their shopping trip but in their
which soon will have a landing page
them read about the history, activities,
travel as well.
on ShopAmericaTours.com.
stores and restaurants and give them
So, how can we combine all of this? Make the research easy on yourself
Ask for activities your clients are not
a map. The shopping time is maximized
able to get at home, such as behind-
because your clients will be able to plot
and work with a retail tourism specialist
the-scenes-tours, culinary demos,
out their course. Ask for a welcome
to assist you with your planning. Who
home decor seminars, and chocolate
letter from the center with your group’s
are they? The shopping center and
and wine tastings. Some department
logo to personalize their visit. Access
retailer representatives you meet at
stores will open early for a private
the center’s images, logo and text for
trade shows or through association
breakfast or fashion show.
your brochures and website.
memberships. They can help you create unique itineraries. Once you have selected a destina-
Did you know that South Street
available to customize unique shopping
ductions, the studio where the popular
experiences for your clients.
tion, call the DMO. There are many city-
cartoons The Wonder Pets and The
wide shopping programs, such as the
Small Potatoes are produced? They
world-famous Shop Las Vegas offered
offer hands-on group tours for children
by the LVCVA and Shop California
of all ages. Kids are even brought
offered by Visit California, that offer
into the sound studio for a voice-over
group discounts at a variety of centers.
demonstration and emerge to see a
Some shopping center companies and national retailers offer corporate 8 February 2012
In summary, use the many resources
Seaport is home to Little Airplane Pro-
cartoon character come to life with their
Carolyn J. Feimster, SCMD, is owner/president of CJF Marketing International. The company’s primary focus is on developing results-oriented programs to enhance the tourism experience at shopping centers, retail districts, and other commercial properties and organizations. Feimster can be reached at 718-757-8489, carolyn@cjfmarketinginternational.com, or log on to cjfmarketinginternational.com.
own recorded voices. LeisureGroupTravel.com
Family Fun: MallofAmerica ® has the widest variety of entertainment options under one roof, including the largest indoor Nickelodeon® theme park – Nickelodeon Universe.® World-Class Shopping: 520 stores all in one location with no sales tax on clothing and shoes! For more information, contact Millie Philipp in Mall of America Tourism at 952.883.8843, mphilipp@mallofamerica.com or visit www.mallofamerica.com
Diana: A Celebration February 4 - June 10, 2012 An award-winning exhibition celebrating the life and work of Diana, Princess of Wales. Photo: Mario Testino
Mall of America, Level 4
/MallofAmerica @MallofAmerica
on the record ❖
On The Record Searching for New Itineraries FOLLOWING ARE ANSWERS from Leisure Group Travel readers who responded to the question: What are you looking for when you’re shopping for new tour itineraries? What can CVBs do different or better with their sample itineraries? DeSIrée oZbUrN
larry larSeN
What I look for is something unique, something that even if our chosen destination is the same as a local competitor, our itinerary stands out and it’s apparent we have put much thought into each travel day. I also look for a tour that offers something for everyone. In other words, there needs to be a feature of the tour that appeals to a variety of age groups of men, women, history buffs, art enthusiasts, nature lovers and our die-hard shoppers. I prefer to add something in our tours for those who enjoy diverse cultures, cuisine and local wines when available. I look closely at which tour gives our travelers the best value for their money. As far as sample itineraries, the ones that stand out are the ones I read and don’t have a million questions. I like lots of details included in the itineraries complemented by photos and maps.
years since the bank did away with my position. We have been doing cruises to Alaska, Hawaii and the Rhine and do dinner/theater one-day trips. I have people wanting one- and two-night trips, so I am looking to do more of those in 2012 instead of the 10-12day trips. Our people like factory tours or any kind of tours the area offers. I am also looking for some different oneday trips. We are in Bradley, Ill., which is about 50 miles south of Chicago, so we can do trips to Indiana, Wisconsin or Michigan. We would like new ideas. When I was at the bank, different areas would send out itineraries and I would like to see more of these sent out.
Desirée L. Ozburn, 1st Vice President
Bradley, IL
Jan Coleman Jan & Carl’s Tours
First State Bank Shannon-Polo Shannon and Polo, IL
I have been planning and escorting trips for 38 years. I worked for a bank and did group travel there for 33 years, and my husband and I have been doing trips the past five 10 February 2012
Action, Excitement, Celebrity. I’m no longer interested in a simple destination itinerary—I want unique and fun. Bob Cline U.S. Tours Parkersburg WV
charlotte bIrchmore
My specialty is African heritage tourism. It can be difficult to get accurate aspects, but it seems that most itineraries go out of the way to avoid some sites that are quite obvious. Even when I ask about details about specific locations, often no one can elaborate. So seldom is help readily available. The end result is that there is not enough black history in a region to warrant bringing a tour to that location. Barbara Morris, President & CEO Black Coutours Chicago, IL
I am always looking for something a little bit off the beaten path. It needs to include some of the tried-andtrue attractions, too, of course, but the “something different” is what attracts me. When I see an itinerary, I want to see enough detail so I can judge how a trip is going to flow. I like flexibility with a trip provider. If I know of a particular feature, I like to be able to include that without a big fuss. I love a “can do” attitude. I don’t always know the geography of a new place, but I expect the trip provider LeisureGroupTravel.com
does, and they will steer me into a workable, fun itinerary. Forget the cookie cutter. Charlotte Birchmore Director, New Horizons Club National Bank of Middlebury Middlebury, VT
I look upon your question from a different standpoint. I think the best way to improve would be to merge CVBs from counties to regions—impossible unfortunately, but highly desirable. Let me give you an example. The greater Dayton-Cincinnati corridor, which basically stretches from Springfield, Ohio 50+ miles to the Kentucky and Indiana suburbs of Cincinnati, is covered by nine CVBs. Cincinnati, the largest, has no one dedicated to group tours. Most of the rest have someone spending one-quarter to half their time covering groups. Only one was represented at ABA, and none at NTA. Yet this area covers 3 to 3.5 million people (similar to Boston, Philadelphia, Atlanta, etc.). When it’s so fragmented and part-time, how can operators always expect much help? As Pogo said, “We have met the enemy and he is us.� We know the problem, but I’m not sure we are willing to solve it! John “Hank� Renick, Vice President Ohio Travel Treasures Cincinnati, OH
I am always looking for something new and different...whether it is a new itinerary or a new attraction or even a hotel with something new and different to offer. Further, I look for value. In today’s economy, you have to be conscious of that issue.
I think CVBs could do a better job working with local receptive operators or tour operators that travel to their area. I will reference an itinerary that I received from a CVB – the timing was WAY OFF. The other thing was they didn’t give enough time at the venues. Timing needs to be accurate. I know they want people to see as much as they can, but often times “less is more� and the tour participants appreciate that. I know the CVB has to represent everyone in their area, but they need to educate their members that they can’t showcase everything. I spoke to the CVB about it and pretty much got “blown off.� Guess it wasn’t her idea, so she really didn’t care. For me, specifically, I look for the different and unique things because that is what I’m known for. I just made a trip into an area to see what
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CUSTOM GROUPS, ITALIAN STYLE. For three generations, the Perillo Family has welcomed travelers with warm smiles and open hearts offering a true cultural immersion, Italian Style! Our dedicated Group Department can create or refine any itinerary to reflect your group’s interests and budget. Here are the advantages of working with Perillo Tours to arrange a customized group: 1. Mangia!! Experience the abundance of the “Italian Table� and enjoy the highest quality
regional cuisine chosen by some of Italy’s top chefs. 2. You are part of the family when you travel on a Perillo Tour and will experience the passion of the Italian culture from tasting, feeling and laughing, not from the window of a motorcoach. 3. Freedom to design any itinerary based upon your group’s travel goals. 4. We understand the needs of special interest groups and offer exclusive access to sights not offered on scheduled tours.
Kay Schreiber Kay’s Tours Danbury, CT LeisureGroupTravel.com
Call us at 855-PTGROUP (855-784-7687) email us at groups@perillotours.com or visit us at www.perillogroups.com February 2012 11
on the record � it had to offer and found things that the CVB never mentioned, things I would include in my itineraries. They should not judge a venue by the price – I included something in this itinerary that even the venue wasn’t sure would sell, but my client was thrilled because of my enthusiasm and the uniqueness of the venue. It will be featured in one of my new itineraries for 2012-2013. It may not be for everyone, but it is the WOW night of the tour. I also think the CVBs need to learn to work together to enhance their itineraries. Some areas are not destinations but could be included with another one that is, and it would add more time and things to see in the area. After all, what is their job? Ginny Howell Ginny Howell Tours Jekyll Island, GA
We create the tour our clients want, and they are looking for new venues. CVBs are extremely valuable since they know things that are not even in print. The relationship with the CVB keeps growing in value to our company. When we have a chance to let the CVBs know what we need, they come up with creative ways to give us even more than we asked for. Larry Larsen, Owner Ed-Ventures, Inc. Rochester, MN
Having had the opportunity to meet with a multitude of CVBs across the country, I can honestly say that when a CVB knows their product inside and out, it is most helpful. Such as who will open earlier or stay open later for groups or what restaurants can seat 45-50 at a time? What attractions will do something unique or different (i.e.
GROUP MOTORCOACHING is a national pastime! Reasons to group motorcoach to Harrah’s Cherokee: s #OCKTAILS AVAILABLE s -OTORCOACH ,OBBY COMFORTABLY SEATS s 4HIS MOTORCOACH IS THE ULTIMATE RECREATIONAL VEHICLE s $OUBLED GAMING SPACE FOR MORE FUN s !DDED SPACE WITH $RIVER S ,OUNGE s ,OADING AND UNLOADING AREA IN COVERED DECK s (ARRAH S #HEROKEE HAS OVER BEAUTIFUL ROOMS s ,OCATED IN #HEROKEE .# AT THE ENTRANCE TO THE 'REAT 3MOKY -OUNTAINS s %VERYONE S A HAPPY CAMPER ON OUR MOTORCOACH For more information or to book your group, call toll free 1-877-778-8138 or email bwebb@cherokee.harrahs.com.
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12 February 2012
LeisureGroupTravel.com
LeisureGroupTravel.com
February 2012 13
on the record ❖ progressive meals, meeting with a pioneer, high tea in the gardens) and what is the price? It is astonishing how many CVBs don’t have menus, pricing or knowledge of what their attractions are willing to do. Also, it’s ridiculous when you have to have a password just to enter the CVB site! We don’t have time in our daily schedules to register just to enter a website and then try to remember passwords, etc. I encountered this twice today!
IN THE APRIL ISSUE when they have no big events coming to town. Melva Roy, Tour Guide Houston, TX
The mundane, simple things as they pertain to the itinerary. Sometimes generalizations are posted and they’re usually too fluffy in detail. I like to have an idea of the dirt, grit, dumps, local issues as in “this only happens in Name the City.” Abby Nixon
Diane Sphar, President
Vanitytours
Ohio Travel Treasures
Las Vegas, NV
of Leisure Group Travel, our On the Record column will focus on special events. Please send us your response to this question: How have you successfully integrated special events into your tours? What big national events, city festivals or smalltown fairs have captivated your groups? Along with your comments, please include your name, company name and location. Also for publication, send a high-resolution photo of yourself. A selection of responses will be printed in the April 2012 issue. Thanks in advance for your valuable opinions. Send to: Randy Mink, randy@ptmgroups.com
Cincinnati, OH
I have always stated that the local CVBs do not do enough to sell the cities and assist the incoming tour groups with itineraries in their area. They will go all out for a convention but not for the everyday market
retractIoNS In the 2012 Group Travel Directory, certain clients’ information was misprinted. Please note the following corrections: • Inn of the Mountain Gods Resort & Casino: contact information is 575-464-7065 or 800-5456040, ext. 1; jakazhe@innofthemountaingods.com. • My Kind of Town Tours & Events: email address is tourtimeinc@att.net.
• Oklahoma City National Memorial: email address is tc@oklahomacitynationalmemorial.org. • Orlando Bus Company: email address is info@orlando-bus.com; post office box and phone are not valid. • Wyoming Office of Tourism: contact person is James Scoon, james.scoon@wyo.gov.
10 Top
Factory Tours
I
t’s a fact of modern life:
By Karen Axelrod and Matt Simon
our complex technological civilization surrounds us with
machines, infrastructure and products whose workings we don’t understand at all. While
people in the villages of past societies either made their own goods or at least knew the local craftsmen who did, our global high-tech economy has disconnected us from the realities of manufacture. Consider the many machines you rely on every day, from cars to computers
Boeing Mukilteo, Washington Boeing builds its 747, 767, 777 and new 787 airliners in the world’s largest-volume building: 11 stories high, 98 acres. Watch workers assemble wings, passenger bays and nose cones. (800-464-1476, futureofflight.org)
to kitchen appliances. Do you know how they work, where they came from, who made them or how they reached you? This is perhaps one reason why touring factories to see how things are made has become a popular leisure activity. These tours can give This factory tours guidebook features more than 300 firms.
valuable insights by letting us slow down to see how
Ford rouge Dearborn, Michigan See the thumping heart of the famous factory where the company makes its signature F-150 truck and other vehicles. (800-835-5237, hfmgv.org/rouge)
products are created, who makes them, what’s in them, where they’re shipped from, and how other people work and live. The cost is low, and many tours are free (or at least give free samples). At their best, these tours can also open windows on unfamiliar types of work and lifestyles. Visitors find out how the company started and grew, learn about the history of its industry and see how the workers spend their days. Here we briefly highlight 10 classic, mustdo factory tours across the country. Consider these just a sample of the great factory tours you can find in nearly every corner of the
Hammond’s Candies Denver, Colorado It’s a perennial question: how do candy canes get their stripes? At Hammond’s, you’ll see how candy has been made by hand since the 1920s. (303-333-5588, ext. 110, hammondscandies.com)
United States. 16 February 2012
LeisureGroupTravel.com
York, Pennsylvania; Kansas City, Missouri; Menomonee Falls and Tomahawk, Wisconsin Four Harley-Davidson locations offer tours showing how its classic American motorcycles are made. See full assembly in York and Kansas City; powertrains in Menomonee Falls; plastic and fiberglass parts in Tomahawk. (877-883-1450, harley-davidson.com)
kiTCHenaid Greenville, Ohio If you have a KitchenAid stand mixer on your countertop, you can be sure it was made in Greenville, the product’s sole manufacturing site. See the whole colorful operation, from assembly to shipping. (888-886-8318, kitchenaid.com)
Herr’s snaCk Foods
mCilHenny Company
Nottingham, Pennsylvania One of the world’s bestsmelling factory tours: corn chips, pretzels, potato chips and popcorn. Free samples include warm potato chips right off the line. (800-637-6225, herrs.com)
Avery Island, Louisiana There is only one Tabasco factory, and you'll know it from the pungent whiff of pepper as soon as you get off the bus. McIlhenny churns out 600,000 bottles of Tabasco every day in its assembly-line production. (800-634-9599, tabasco.com)
Hyundai moTor manuFaCTuring
sTeinway
Montgomery, Alabama This factory tour is not just for car buffs but for anybody interested in modern manufacturing methods. Robots and people work together in futuristic harmony. (334-387-8019, hmmausa.com)
Jelly Belly Fairfield, California Jelly Belly’s flagship annually produces 14 billion jellybeans in a 215,000-square-foot factory. Be prepared for intense aromas and exotic flavors, including strawberry daiquiri and peanut butter. (800-953-5592, jellybelly.com)
LeisureGroupTravel.com
Long Island City, New York It takes a year and about 12,000 parts to make a Steinway piano, but that doesn’t stop this factory from annually hand-crafting 2,800 of them. (718-721-2600, steinway.com)
Photo Courtesy of Steinway & Sons
Harley-davidson moTor Company
Based in Brookline, Mass., Karen Axelrod is a coauthor of Watch It Made in the U.S.A. (factorytour.com), a popular travel book about factory tours, company museums and other work-related attractions. Matt Simon contributed to the book’s fourth edition. Karen has been interviewed as a factory tour expert on Good Morning America, The Travel Channel and CNN.
10 Top
on location: midwest ❖
sue arko
BRANSON AT THE CENTURY MARK This Missouri group favorite celebrates its 100th year in 2012 The Branson Landing Fountains, on the Taneycomo lakefront in historic downtown Branson, feature sound, light, fire cannons and 120-foot geysers.
K
nown as the “Live Music Show
Near the turn of the century, minister
Capital of the World,” Branson
Harold Bell Wright traveled to the
has been welcoming guests to the
Ozarks for health reasons. He
Ozarks for 100 years. With more
stayed at the homestead of John
than 50 live performance theaters,
and Anna Ross, who became the
three pristine lakes, 12 champi-
characters Old Matt and Aunt Mol-
onship golf courses, a theme park,
lie in his best-selling novel The
dozens of attractions and museums,
Shepherd of the Hills, published in
and a historic downtown district, plus shopping, dining and hotels for every
When Ozark Beach Dam (also called
This vintage scene from the 1940s, looking west onto Main Street and downtown Branson, shows the old bridge over Lake Taneycomo.
Powersite Dam) was built in 1913, Lake
100th birthday and in celebration, 100
ational activities. Branson was incorpo-
became popular with outdoor enthusi-
Days with 100 Ways to Celebrate will
rated as a town on April 1, 1912, but the
asts who came to fish, boat, swim, hunt
take place April through July to show
history goes back more than a half cen-
and enjoy the rugged beauty of the
groups a good time and ignite spirit and
tury before that. The first family attraction
Ozark Mountains. In 1959 the comple-
hope for the next century.
to draw visitors was Marvel Cave, de-
tion of Table Rock Dam created Table
scribed by geologists in the 1860s and
Rock Lake, also renowned for bass fish-
explored in the 1880s by adventurers
ing and water sports.
budget, it is a long-time favorite with tour groups. This year marks Branson’s
Photos Courtesy of Branson/Lakes Area CVB
1907.
Highlights of the Early Years Early settlers were lured by the beauty of the Ozarks and outdoor recre18 February 2012
who lowered themselves on ropes 200 feet into the main chamber.
Taneycomo was created, and the area
The area first gained national attention in the entertainment industry in 1954
when legendary country singer Red
service and the lighting of an eternal
Foley moved to Springfield, Mo. from
flame that will burn year-round to remind
Nashville, Tenn. to host Ozark Jubilee,
every museum visitor of those people
one of the first successful network tele-
who were onboard the ill-fated liner.
vision shows. Shortly thereafter in 1959,
As the whole world remembers, the
the Mabe brothers began performing
Titanic Museum Attraction allows visitors
popular country music and Ozark moun-
to experience what it was like to walk the
tain music along with a dash of comedy twice a week in downtown Branson. In 1969 they became known as the Baldknobbers and built a theater on Highway 76, making their act the longest continuAn international element flavors Branson’s varied entertainment scene, from Russian comedian Yakov Smirnoff to the Acrobats of China and the Liverpool Legends, a rousing tribute to the Beatles and their music.
ously running show in Branson today. The Shepherd of the Hills, an outdoor pageant based on the novel, began in 1959 and has grown into one of the nation’s most popular outdoor historical dramas. It boasts a cast of more than 80 actors, dozens of animals, pyrotechnical displays, and authentic props and sets. The Sons of the Pioneers perform in a
hallways, parlors, cabins and Grand
chuckwagon dinner show on the Home-
Staircase of the Titanic while surrounded
stead grounds.
by more than 400 artifacts from the ship
In 1960 Silver Dollar City began op-
and its passengers. They can touch a
erations as a small, old-time Ozarks vil-
real iceberg, walk the Grand Staircase
lage atop Marvel Cave, offering an
and third class hallways, stick their
1880s steam train ride, demonstrating
hands into 28-degree water and try to
craftsmen, themed shops and music. By
stand on the sloping decks.
1963 Silver Dollar City was Missouri’s
Another anniversary taking place in
top tourist attraction and in 1967 re-
2012 is Andy Williams’ 75th year of en-
the world. It is a perfect fit for Branson,
ceived national exposure when the pop-
tertaining. The Moon River Theatre will
which already has such entertainers as
ular Beverly Hillbillies television show
feature guest stars Dick Van Dyke, Jack
the Acrobats of China, Twelve Irish
filmed five episodes at the park.
Jones, Pat and Debby Boone, and many
Tenors, Shoji Tabuchi, the Liverpool Leg-
more.
ends and Yakov Smirnoff. During the
100 Years Later In addition to Branson’s centennial,
festival, other Branson venues will highSpecial Events Rule in Branson
light their own cultural origins or a culture
2012 marks the 100th anniversary of the
See the World in Branson, the an-
sinking of the RMS Titanic. On the night
nual month-long Ozark Mountain spring
A highlight of See the World in Bran-
of April 14, a century ago, a lookout in
event, highlights the vast amount of in-
son is MusicFest at the Welk Resort on
the crow’s nest shouted, “Iceberg right
ternationally inspired entertainment, at-
April 25-26, 2012. A Marketplace Tent
ahead,” and the famous ship sank
tractions, and cuisine available to
features over 40 booths representing 30
early on April 15. The Titanic Museum
groups. Guests enjoy cultural experi-
countries. Guests receive passports and
Attraction in Branson will honor the
ences without having to travel abroad.
get them stamped inside the Market-
they find interesting.
2,208 passengers and crew members
Produced by the Branson Area Re-
place throughout the two-day event. See
with an ongoing series of special events,
ceptive Association, the event will take
the World Music Showcase includes
activities and ceremonies throughout the
place April 1-May 6, 2012, with theaters,
over 20 Branson entertainers performing
year. On April 14 and 15, a two-day trib-
hotels, restaurants and retail venues
in two music showcases. Guests meet
ute ceremony will include a candlelight
representing countries from all around
the entertainers, take up-close photo-
LeisureGroupTravel.com
February 2012 19
on location: midwest ❖
ONLINE EXCLUSIVE: See the articles on Missouri Civil War attractions at http://leisuregrouptravel.com/p?=26290 and St. Louis historical sites at http://leisuregrouptravel.com/p?=26217.
•
graphs and get autographs.
Kenyan Sarakasi Acrobats, world-
See the World in Branson coincides
renowned acrobats from Nairobi, Kenya
with Silver Dollar City’s WorldFest,
• Russian Academic Band • Ireland’s premier harpist, Dearbhail
billed as “America’s Largest International
Finnegan
Festival,” which takes place April 12-May
Branson is also known for America’s
6. Entertainment will include:
• La Bella Musica in Red Gold Her-
largest Veterans Day celebration. Veter-
itage Hall showcases classically trained
ans Homecoming Week salutes veter-
operatic tenor Aaron Caruso, who
ans and active-duty Armed Forces from
recently performed at Carnegie Hall. The
Nov. 5-11 every year. This seven-day
show also features soprano Melanie Go-
tribute includes many special events that
erlitz and World Accordion Champion Cory Pesaturo
honor our military’s service, commitment Electro Spin is one of many rides at Silver Dollar City theme park in Branson, Mo.
and ultimate sacrifice. While this event
comes to life with Italian flag throwers,
members from Mexico, Cuba, Samoa,
duty personnel are appreciated in Bran-
living vines and statues, stilt walkers and
Argentina, Colombia, Honduras and
son every day of the year.
a colorful costume parade.
more.
• Viva Italia - Red Gold’s Courtyard
lasts only a week, veterans and active-
This same warm hospitality and VIP
• Mariachi Divas, a Grammy Award-
• Traditional Hawaiian Country Music
service awaits tour groups. Branson
winning, all-female music ensemble with
Show starring four-time Grammy winner
continues to roll out the red carpet and
George Kahumoku
offer new and exciting performances, at-
Obtain Missouri visitor guides and itineraries and contact group-friendly suppliers directly at leisuregrouptravel.com/instant-info
20 February 2012
•
Peruvian Yawar Chicchi Sissor
Dancers.
tractions and events. Plan now to join the celebrations in Branson in 2012. LGT
LeisureGroupTravel.com
on location: south ❖
dave bodle
ONLINE EXCLUSIVE: For more Orlando shopping ideas, log on to http://leisuregrouptravel.com/?p=26297.
Orlando Treasures and trifles abound in malls, outlet centers and theme park shops
I
Walt Disney World Resort
Shopping Magnets
Goofy’s Candy Co. is a favorite at Downtown Disney Marketplace.
n an area with seven major theme
Services include currency exchange for
you may recognize: CH Carolina Her-
parks, one theme that should
more than 80 countries and complimen-
rera, Joe’s Jeans, Roberto Cavalli and
never be overlooked is world-class
tary strollers and wheelchairs. (mallat-
Salvatore Ferragamo. (premiumout-
shopping. In fact, the 2009 Inter-
millenia.com)
lets.com/vineland)
national Traveler Study named Or-
With more than 260 stores such as
Of course, you cannot visit the land
lando the fourth most popular shopping
Nordstrom, Saks Fifth Avenue, Coach,
of theme parks without including theme
destination in the country, trailing only
Williams-Sonoma, Sephora and a wide
park shops on your itinerary. Offering
New York, Los Angeles and Las Vegas.
variety of specialty shops, The Florida
much more than T-shirts, these shopping
From 12 area luxury malls and
Mall is Central Florida’s largest mall. Add
venues combine unique shopping with
numerous outlet stores to exceptional
30 restaurants and you can just plan to
fun and good food. What better place to
boutiques, museum shops, antiques,
spend the day. Remember to check the
begin than Walt Disney World Resort’s
flea markets and theme park stores,
events calendar— there is always some-
Downtown Disney Marketplace and
there is a wealth of choices available in
thing special going on. (simon.com)
Downtown Disney West Side? The
this Central Florida tourism hotspot.
As any outlet junkie knows, a shop-
Disney tradition continues with World
Whatever the shopping interest, Orlando
ping destination is not world-class unless
of Disney Store, the largest Disney
has an option that’s sure to please every
there are major outlet shopping centers
character store on the planet. Other
bargain hunter.
available. Orlando fits the bill with two
stores include Team Mickey Athletic
offerings featuring great deals and plenty
Club, Goofy’s Candy Co. and Once Upon
of fun.
a Toy. (disneyworld.com)
The Mall at Millenia, located just off I-4, is considered to be the area’s most upscale mall, hosting Neiman Marcus,
The area’s newest addition to outlet
At Universal Orlando Resort, Univer-
Louis Vuitton, Tory Burch and Chanel.
shopping, Orlando Premium Outlets-
sal Orlando CityWalk features plenty of
With 150 stores such as Macy’s, Apple
International Dr, features 180 stores
souvenirs. Among the favorites are Quiet
Store, Crate and Barrel, Bloomingdales,
headlined by celebrated brands and
Flight Surf Shop, Island Clothing Store
and a variety of restaurants, The Mall at
magnificent selections. It’s here you’ll find
and the environmentally aware Endan-
Millenia appeals to all preferences.
crystal stemware at the world’s only
gered Species Store. Most of the restau-
Baccarat/Lalique outlet and the only
rants have their own souvenir shops—
Victoria’s Secret outlet in the Southeast.
eateries like Hard Rock Cafe Orlando,
Last Call by Nieman Marcus and Saks
NBA City, NASCAR Sports Grille and
Fifth Avenue OFF 5TH add to the appeal
Jimmy Buffett’s Margaritaville. (univer-
of this popular outlet. (premiumout-
salorlando.com)
Universal Orlando Resort
lets.com/international)
Pick out a memento of Universal Orlando’s The Wizarding World of Harry Potter. 22 February 2012
Shop till you drop, then pick yourself
Orlando Premium Outlets-Vineland
up and begin planning your next visit to
Ave features 150 outlet stores. The
Orlando. It really is a true shopping
Marni Outlet offers the perfect Italian
treasure. LGT
accessory, while one of the only Dior outlets provides a true Parisian couture salon experience. Here are a few others
Obtain Florida visitor guides and itineraries and contact group-friendly suppliers directly at leisuregrouptravel.com/instant-info
GREAT FOOD GREAT FUN! Service, Value, Variety
Free meals for your driver and group leader • Almost 500 locations • Ample free motor coach parking • All-inclusive nationwide pricing • Food that’s ready for a quick, hassle-free stop • A wide variety of foods to accommodate specific diet choices
Serving breakfast, lunch and dinner
Reservations made easy. Visit www.buffet.com/leisuregroup E-Mail: groupsales@buffetsinc.com Phone: 800-753-8207
© 2011 Buffets, Inc.
Variety of Choices
Fresh Salad Sensations
on location: west ❖
kari kamin
New Mexico’s Cultural Mosaic
Color-splashed festivals and markets spotlight Native American tribes
The Taos Pueblo Pow Wow (top) and Gallup Inter-Tribal Indian Ceremonial, two of New Mexico’s biggest summer events, draw tribes from across the U.S.
S
ituated between Texas and Arizona,
American festival, market, corn dance or
Miss Indian World Pageant at the Hard
New Mexico abounds with natural
feast day. Such events are held through-
Rock Hotel and Casino on the Isleta
out the year in many parts of the state.
Pueblo (just minutes south of Albu-
splendors, from mountains, rivers and lakes to the underground majesty of
Photos Courtesy of New Mexico Tourism Department
Carlsbad Caverns. Cities like Albu-
Spring
querque), with crowning at “The Pit.” (gatheringofnations.com)
querque and Santa Fe offer enough
The 29th annual Gathering of Na-
shopping, dining and sights to fill a week
tions Powwow in Albuquerque, set for
or more. But visiting New Mexico would
April 26-28, has been selected by the
The 27th annual Taos Pueblo Pow
not be complete without an intimate en-
American Bus Association as a Top 100
Wow takes place July 13-15. Visitors
counter or two with its Native American
Event in North America for 2012. Some
will be able to browse arts and crafts ta-
heritage.
3,000 dancers from more than 500 tribes
bles, watch the Kiowa Gourd Dance and
Summer
A visit to an Indian pueblo or archae-
in the U.S., Canada and Mexico com-
witness daily dance competitions fea-
ological site sheds light on early civiliza-
pete at the University of New Mexico
turing members of Indian tribes through-
tions, but one of the best ways to
Arena, “The Pit.” About 800 vendors par-
out the country. Taos Pueblo, with its
discover the cultures of New Mexico’s
ticipate in the Indian Traders Market that
apartment-like adobe dwellings, has
first inhabitants is to take in a Native
weekend. Another highlight: the 2012
been a home for the Tiwa people for
24 February 2012
LeisureGroupTravel.com
ONLINE EXCLUSIVE: Check out the article on New Mexico’s Carlsbad Caverns National Park at http://leisuregrouptravel.com/?p=26259.
more than 1,000 years. Of New Mex-
cludes a parade, rodeo, carnival, and arts
Located about 50 miles northwest of
ico’s 19 pueblo communities along the
and crafts tables. (navajonationfair.com)
Albuquerque, the Jemez lands are
Rio Grande, it is the oldest and most
The 10th annual Open Air Market
surrounded by colorful red sandstone
photogenic. (taospueblopowwow.com)
at Jemez Pueblo takes place in early
mesas. (jemezpueblo.com)
In early August the 91st annual
October at the visitor center in the main
Whether travelers are into shopping,
Gallup Inter-Tribal Indian Ceremonial
village, Walatowa. Enjoy the beauty of
photography or just exploring other
will feature crafts, food, wine tastings,
traditional dances and take in a bread-
cultures, a visit to a Native American
street parades and performances. A high-
baking demonstration before perusing
festival will enhance any New Mexico
light is the All-Indian Invitational Rodeo.
Native and non-Native arts and crafts.
itinerary. LGT
Most of the activities are at Red Rock Park, just outside the town of Gallup, a favorite stop on old Route 66. From June to September, the Navajos put on nightly Indian dances at the Gallup Cultural Center, which occupies a restored Santa Fe Railroad depot. (theceremonial.com)
Luckier
The 91st annual Santa Fe Indian Market, set for Aug. 18-19, features more than 1,100 artists, plus food, demonstration booths and entertainment, on the Santa Fe Plaza and surrounding streets. Approximately 100,000 people visit Santa Fe for the world’s most prestigious Native American arts show, produced by the Southwestern Association for Indian Arts. Related events include the 12th annual Native Cinema Showcase at the New Mexico History Museum on Aug. 13. Among the many cherished traditions at the Santa Fe Indian Market is the Native American Clothing Contest, its most photographed event. The contest (Aug. 19) includes categories for traditional
and
contemporary
Native
American fashions, features children and adult participants, and awards prizes in
Where heaven and earth meet, so can you. Incredible convention and meeting facilities are only the beginning of your experience at Inn of the Mountain Gods. From full casino action and award-winning dining to championship golf and unparalleled mountain scenery, even your keynote speaker will be speechless. > 273 luxury rooms and suites > 40,000 sq. ft. of flexible meeting space
> Championship golf course* > Fine and casual dining > Full casino
> Ski Apache* > Fishing* > Horseback riding*
over 20 categories. (swaia.org)
Fall Window Rock, Arizona, on the New Mexico border, has been the home of the Navajo Nation Fair for the past 66 years. The fair usually takes place in early to mid-September. Billed as “the world’s largest American Indian fair,” the event inObtain New Mexico visitor guides and itineraries and contact group-friendly suppliers directly at leisuregrouptravel.com/instant-info
LeisureGroupTravel.com
InnoftheMountainGods.com 1-800-545-6040 | Mescalero, NM near Ruidoso Booking Info: jakazhe@innofthemountaingods.com FULL CASINO | CHAMPIONSHIP GOLF *Weather permitting. Must be 21 or older to enter casino. The Mescalero Apache Tribe promotes responsible gaming. For assistance, please call 1-800- GAMBLER (1-800-426-2537).
February 2012 25
on location: west ❖
randy mink
Cherokee Nation Cultural Tourism Department
B
efore my recent trip to the Cherokee Nation in Northeastern Oklahoma, I confess that I
had only a foggy idea who the Cherokees were. I was practically clueless about their history, language and achievements. Thanks to an ambitious program launched three years ago by the Cherokee Nation Cultural Tourism Department, word is spreading on what this 14-county enclave offers the group traveler. Four day-long options—the “Cherokee History Tour,” Will Rogers History Tour,” Civil War History Tour” and “Cherokee Old Settler Tour”—shed light on the Cherokee people and can be tailored to any group. And new tourism developments continue to unfold. The tourism department has a 25-seat van available for tours and can provide a step-on guide for groups with their own vehicles. Besides the four standard tour itineraries,
OklahOma’S
Cherokee
heritage Tours and historical attractions spotlight a remarkable people
it can custom-design programs (for 10 or more) to focus on traditional Cherokee cuisine, basket weaving, pottery, native plants, storytelling, genealogy and other subjects. 26 February 2012
Cherokee Nation tourism staff members shed light on attractions like the Cherokee National Supreme Court Museum in Tahlequah.
After the Navajos, the Cherokees are the largest group of American Indians. Oklahoma, with 39 tribal headquarters, has more Indians than any other state. Oklahoma license plates bear the words Cherokee Nation Cultural Tourism Department
“Native America,” and you’ll see many plates with “Cherokee Nation,” “Muscogee Nation” and other tribal designations. The Cherokee Heritage Center in Park Hill, six miles from Tahlequah, tells the Cherokee story in a nutshell. It’s composed of three distinct elements— Visitors learn about traditional Cherokee crafts at the Cherokee Heritage Center.
the recently renovated Cherokee National Museum, Ancient Village and
The Cherokees, who initially lived in
Native American bilingual newspaper,
the Southeastern U.S. before being
the Cherokee Phoenix, reflects how pro-
The museum’s centerpiece is the Trail
forcibly removed by the federal govern-
gressive Cherokee society was in the
of Tears exhibit, which explores the tragic
ment to make room for white settlers,
19th century.
exodus of some 16,000 Cherokees
Adams Corner Rural Village.
had developed an advanced civilization
The Cherokee Nation jurisdiction,
forced from their homes in Tennessee,
that placed a high emphasis on educa-
which is not a reservation, covers all of
North Carolina and other Southeastern
tion. Their constitution was modeled
eight counties and parts of six more in
states in 1838-39. They were rounded up
after the U.S. form of government. Un-
an area encompassing 149,000 Chero-
and put in unsanitary stockades before
like the Plains Indians, who moved from
kee citizens, who carry a citizenship
boarding wagons for the long journey to
place to place, the Cherokees were
card, or “blue card.” Its capital is Tahle-
Oklahoma, then known as Indian Terri-
farmers and merchants.
quah, where street signs are in both
tory. Thousands died of hunger, disease
English and Cherokee. The Cherokees
and heat, and were buried on the trail.
Molly Jarvis, the Cherokee Nation’s vice president of cultural tourism, said the tribe does not fit Hollywood’s stereotypical depiction of Indians
have their own police force, court
The Ancient Village, one of the
system and other units of
Heritage Center’s outdoor museums,
tribal government.
wearing headdresses and living
settlement, featuring demonstrations of The Will Rogers Memorial Museum honors the famous Cherokee from Oklahoma.
in tepees. “That just doesn’t apply to Cherokee culture.”
depicts Cherokee life before European various crafts, from cooking and gardening to arrowhead, pottery and basket
She said the Cherokees were a mound-building people and lived in villages of log-andmud
houses
surrounded
by
fence-like structures. The more affluent even lived in plantation-style homes. The first written Native American language, based on a syllabary (alphabet) of 86 characters, was introduced by a Cherokee in 1819 and led to an immediate increase in literacy rates among Randy Mink
Cherokee speakers. The Cherokees also established the first institute of higher learning for women west of the Mississippi. And the printing of the first LeisureGroupTravel.com
Frontier military history comes to life at this army fort established in 1824.
February 2012 27
on location: west â?– making. Groups can arrange a stickball game or blowgun shoot. The village has been undergoing improvements the past two years and final construction will be complete by this May. Adams Corner is a circa-1890 pioneer MEMORIAL MUSEUM Monday - Saturday 9 a.m. - 6 p.m. Sunday 12 - 6 p.m., last ticket sold daily at 5 p.m. Outdoor Symbolic Memorial grounds are open 24 hours a day, seven days a week MUSEUM ADMISSION Group Rates (15 or more) Adults $10 s Seniors (62+) $8 Military (With ID) $8 Students $5 (Chaperone ratio for free admission is 7 to 1)
Admission for bus drivers and group tour operators FREE 620 N Harvey Ave s Oklahoma City, OK 73102 405.235.3313 or 888.542.HOPE (4673)
town simulating a rural Cherokee community prior to Oklahoma statehood. Original and replica buildings include a church, house, school and general store. For groups, Cherokee Tourism can arrange a traditional hog fry at Adams Corner or other locations. The meal, a staple of family reunions, political campaigns and other events, consists of fried pork, beans, vegetables and fry bread. Nearby, the John Ross Museum is the newest Cherokee attraction. Housed in a former school, it highlights the life of fair-skinned, blue-eyed John Ross, principal chief of the Cherokee Nation from
OklahomaCityNationalMemorial.org
28 February 2012
1828-1866. Also in Park Hill is the 1844
LeisureGroupTravel.com
ONLINE EXCLUSIVE: For a sampling of memorable quotes from Oklahoma favorite son Will Rogers, log on to http://leisuregrouptravel.com/?p=26170.
Murrell Home, the only surviving antebellum plantation home in Oklahoma.
Catoosa is home to the Hard Rock
For groups seeking to add a fascinat-
Hotel & Casino Tulsa, the largest of
ing historical slant to an Oklahoma itin-
Sights in downtown Tahlequah include
eight casinos operated by Cherokee
erary—and have fun at the same
the Cherokee National Capitol and
Nation Entertainment. A third hotel
time—the Cherokee Nation has thought
Cherokee National Supreme Court
tower, to be completed later this year,
of everything.
Building. The latter, the oldest govern-
will add 100 suites and 55,000 square
For more information, contact the
ment building in Oklahoma (1844), has
feet of entertainment and gaming
Cherokee Nation Cultural Tourism De-
exhibits on the Cherokee judicial system,
space, including a smoke-free casino
partment at 877-779-6977, cherokee-
Cherokee language and Cherokee
floor and hotel rooms.
tourismok.com. LGT
Advocate newspaper (once printed in the building). The Cherokee National Prison Museum opens this spring. Fort Gibson Historic Site, another area attraction, was an army fort established in 1824 to keep peace in Indian Territory. Costumed interpreters can do various living history programs for groups. Themes range from music and gardening to the Civil War and Buffalo Soldiers. Cherokee Tourism’s “Will Rogers History Tour” celebrates the life of Will Rogers, Oklahoma’s favorite son. Part Cherokee and proud of it, he was the leading celebrity of his day until he was killed in a 1935 plane crash in Alaska. The Will Rogers Memorial Museum in Claremore is one of the largest museums in the country dedicated to someone who
PUR E SIMPLE
A BURGEONING ART SCENE AND WORLD-CL A SS PURE ENERGY. PURE EXCITEMENT. PURELY SIMPLE. MUSEUMS. THE FL AVORS OF THE WORLD AND THE FROM THE BRIGHT LIGHTS OF BRICKTOWN TO ALL C OMFORTS OF HOME. OKL AHOMA CIT Y ISN’T JUST A DE STINATION – IT’S AN INSPIR ATION. C OME SEE THE FESTIVALS, FAIRS AND FUN, OKLAHOMAOUR CITY PRIDE & GLORY. OUR PRE SENT & FUTURE. OUR WILL BE YOUR NEW GO-TO CITY.
was not a politician or military hero. Exhibits, video clips and a movie narrated by Bob Hope showcase Rogers’ accomplishments as a champion roper, radio personality, Hollywood actor, newspaper columnist, aviation enthusiast, polo player and friend of U.S. presidents. Will Rogers Birthplace Ranch is a short drive from Claremore, near the town of Oologah. Inside the house, visitors see the log-walled room where Rogers was born in 1875 and view a black-and-white video narrated by Will Rogers Jr. A chuckwagon picnic lunch under the trees can be arranged, and the barn has party space for groups. Obtain Oklahoma visitor guides and itineraries and contact group-friendly suppliers directly at leisuregrouptravel.com/instant-info
LeisureGroupTravel.com
T he O kl ahoma St ate C apitol D ome and the O kl ahoma C it y National Memor ial & Mu seum
VISITOKC.C OM
February 2012 29
on location: west ❖
randy mink
Vintage Texas In the shadow of a mammoth airport, Grapevine offers small-town charm and visions of yesteryear
Serviced by an 1896 steam or 1953 diesel locomotive, the Grapevine Vintage Railroad travels between downtown Grapevine and the Fort Worth Stockyards.
M
ore than just another suburb
restuarants and free-flowing wine,
and just five or 10 minutes from DFW
in the sprawling Dallas-Fort
Grapevine offers tour groups a conven-
International Airport, says Barry Lewis,
Worth Metroplex, Grapevine
ient location. Located midway between
director of marketing for the Grapevine
has carved out a clearly defined identity
Dallas and Fort Worth, the town is only
CVB. (The world’s largest airport over-
in the travel world. Not only does it have
30 to 40 minutes to anywhere in the area
laps five cities, with Grapevine encom-
a distinct downtown, but a distinctive one
passing the passenger terminals.)
with an appealing Main Street rich in his-
Proximity to the airport brings to town a
torical character and brimming with
cosmopolitan clientele. Calling Grapevine the “epicenter” of
Also woven into Grapevine’s cultural
the Metroplex, Lewis said it’s a natural
fabric are a thriving arts scene and wine
base for hub-and-spoke tours. Group-
industry. Named for the mustang grapes
friendly hotels include the Hilton DFW
that grew wild on the surrounding
Lakes, Hyatt Place, Springhill Suites,
prairie in the 19th century, the town of
Homewood Suites and Embassy Suites
50,000 boasts nine tasting rooms and a
Outdoor World—all within minutes of
vineyard. As headquarters of the Texas
the quaint downtown but located in a
Wine and Grape Growers Association, Grapevine strongly promotes its ties to the fruit of the vine. Besides a winning personality, loads of shopping opportunities, some 200 30 February 2012
Grapevine CVB Photos
smart boutiques and upmarket eateries.
part of Grapevine that is light years away in style. Instead of old-fashioned streetscapes with mom-and-pop stores, A relaxed ambience makes Grapevine’s historic Main Street an inviting place to dine and shop.
you’ll find a monster resort hotel (the Gaylord Texan), the largest Great Wolf
The Oldest Town in Texas he East Texas town of Nacogdoches is the oldest town in the state, dating from 1687. It was named after the earliest Indian inhabitants with proof of settlers possibly dating back to the 16th century. Today the city flourishes with historic sites and a thriving downtown filled with antique and gift shops, along with the only professional stained-glass studio in East Texas and a 100-year-old hardware store. The Durst-Taylor Historic House and Gardens was the home of iconic Texans Joseph Durst, who founded the town of Angelina, and Isaac Burton, who fought in the battle of San Jacinto. The interior of the house now resembles its 1840-1860 appearance when it was occupied by the Blackburn family. Guided tours include the blacksmith shop and smokehouse.
T
Groups can see works of art come to life at Vetro Glassblowing Studio in downtown Grapevine.
Lodge in the country, a huge Bass Pro
gua Chili Festival in Southwest Texas.
Shops and one of the Southwest’s
Run by his daughter Kathleen in a 1911
largest shopping malls—Grapevine Mills.
building since 2006, Tolbert’s offers re-
Along with these Texas-size tourist
gional favorites like chicken fried chicken
magnets outside of downtown, groups
or steak in white cream gravy, fried cat-
looking for traditional trappings of Texas
fish breaded in cornmeal and spicy chili
will find them along Main Street, which
Frito pie (no beans), plus fajitas, enchi-
has stayed true to its roots. Old-time
ladas and burritos. Donkey tails, a sig-
street lamps, plus burgundy street and in-
nature appetizer, are hot dogs stuffed
formational signs with the Grapevine
with cheddar cheese, wrapped in flour
vineyard logo, add to the ambience of
tortillas and lightly fried, served with
this carefully planned commercial district,
mustard sauce, Tolbert’s salsa and a
where an emphasis on historic preserva-
shot of chili on the side.
tion and quality shops rules out hodge-
Willhoite’s Restaurant occupies a
podge development. Many buildings
former filling station and tire shop that
have plaques detailing their former uses.
operated from 1919 to 1975. Decorated
Great American West Gallery, in a
with gasoline signs, oil cans and other
restored 1897 storefront that once
memorabilia from the golden days of
housed a bank and the Grapevine Sun
auto travel, Willhoite’s offers a lunch and
newspaper, deals in paintings of epic
dinner buffet laid out below a 1927 Motel
scenes from the Old West. Across the
T Ford mounted on a lift. Expect fried
street at Coyote Cowboy, you can outfit
chicken and catfish, meatloaf, beef stew
yourself with boots, jeans, pearl-button
and other hearty fare, plus desserts like
shirts and Stetson hats. Grapevine Opry
banana pudding and apple cobbler.
concerts on Saturday nights bring country
Those with a sweet tooth will want to
music fans to the 435-seat Palace The-
drift into Patty Cakes, where the gour-
atre, built in 1940 and renovated in 2001.
met cupcakes are dense, moist and
For classic Texas food on Main
packed with flavor. Made from scratch
Street, try Tolbert’s, a restaurant origi-
by Patty Wilson, they come in flavors
nated in downtown Dallas by the late
like red velvet, Italian creme and PB&J.
Frank X. Tolbert, who wrote a book
Also indulge at Main Street Bistro &
about the history of chili (A Bowl of Red)
Bakery, which specializes in artisan
and co-founded the world-famous Terlin-
breads and pastries. Have a heavenly
LeisureGroupTravel.com
The Sterne-Hoya House, dating from 1830, was built before the Texas Revolution.
Millard’s Crossing Historic Village, a recreated 19th century village, contains log and framed houses, a school, chapel and country store. The Nacogdoches Fire Museum displays the town’s first fire engine, plus various artifacts and photos of local fires. The Old Nacogdoches University Building is now a house museum run by the Nacogdoches Federation of Women’s Clubs, displaying artifacts and furniture from the 19th century. The Sterne-Hoya House Museum/Library, built in 1830, is the oldest Nacogdoches structure still standing on its original site and has a fine collection of antiques. The Stone Fort Museum, located on the campus of Stephen F. Austin State University, is a reproduction of a Spanish colonial stone house built in 1788, with artifacts from the Spanish and Mexican era to the Texas Revolution. For more information, contact the Nacogdoches Convention & Visitors Bureau, 888-6533788, visitnacogoches.org. —Nana Aduba-Amoah February 2012 31
Grapevine Hosts ABA he City of Grapevine, Texas welcomed more than 3,000 delegates to the American Bus Association’s (ABA) Marketplace from Jan. 6-10. The event was held at the Gaylord Texan Resort & Convention Center. Attendees included motorcoach operators, tour operators, suppliers, hotel companies and other professionals in the group travel industry. “Grapevine is thrilled to again be the host for ABA’s Marketplace,” said Paul W. McCallum, executive director, Grapevine Convention & Visitors Bureau. “This is a tremendous opportunity to showcase Grapevine to group travel professionals who directly impact the economic viability of Grapevine’s tourism and hospitality industry. By having these
T
Texas Tourism put on a big halftime show for ABA delegates at Cowboys Stadium.
professionals in our city during Marketplace, they become familiar with our destination, and Grapevine becomes top of mind when they are planning group travel programs within the next several months for the coming year.” Attendees also got a taste of the entire Dallas-Fort Worth Metroplex on a series of fam tours and private events at the Fort Worth Stockyards, Cowboys Stadium and House of Blues. Watch Leisure Group Travel’s exclusive interview with Peter Pantuso, president of the American Bus Association, shot live from the show floor. Log on to http://ptmgroups.com/ptm-tv/. 32 February 2012
ONLINE EXCLUSIVE: See Randy Mink’s article on holiday festivities in Grapevine, the “Christmas Capital of Texas.” Log on to http://leisuregrouptravel.com/?p=26239.
chocolate almond croissant or make a
More heritage exhibits are found in a
lunch of tomato basil soup with a brie
museum complex in the new Grapevine
panini. The back dining room can be
CVB building, which celebrates its grand
curtained off for groups.
opening on March 2. (Who knew that
Other Main Street food shops include
Grapevine was once the “Cantaloupe
Grapevine Olive Oil Company, which
Capital of the World”?) The building
offers free samples of its olive and truffle
sports six historical facades and a clock
oils, plus balsamic vinegars in flavors
tower with a glockenspiel-like display of
like strawberry and blood orange. Treats
frontier train robbers who emerge twice a
at Chocolate Grape include jalapeno
day to settle a dispute.
peanut brittle, boysenberry bark and
Nearby is the Grapevine Vintage
chocolate-covered grapes infused with
Railroad, an excursion train with 1920s
shiraz wine. Holy Grounds is a Christian
and ’30s cars that travel between
book and gift store offering more than 100
Grapevine and Fort Worth’s Stockyards
varieties of coffee beans, from apricot
National Historic District. Facing the
crème to blueberry cinnamon crumble.
1888 Cotton Belt Train Depot is Vetro
At D’Vine Wine, a Main Street
Glassblowing Studio & Gallery, where
winery, groups can choose a wine (min-
groups can enjoy a demonstration in
imum 30 bottles) and have it custom-la-
front of the 2,000-degree kilns and even
beled, with each tour member bottling
make their own piece of glass art.
and corking his own. Unusual wines in-
Every Grapevine itinerary should
clude Sunrise, a shiraz infused with tart
include a stop at the 9/11 Flight Crew
cranberry, and Midnight Onyx, a merlot
Memorial, located at the edge of a
with blackberry. All wines are made on
small commercial complex outside of
the premises from California grapes.
downtown, on the way to Grapevine
(Grapevine Wine Tours offers four-
Mills. The bronze sculpture of two flight
hour lunch and dinner packages that visit
attendants, a captain and first officer in
three wineries.)
American and United Airlines uniforms
Farina’s Winery & Cafe started as
is dedicated to the 33 flight crew
an antiques shop in 1997 and adjoins
members who perished in the Sept. 11,
Antique Revival, which can be set up
2001 terrorist attacks. Three signs ex-
as a dining area for groups and special
plain what happened that day, list the
occasions. Favorites on its Italian menu
passengers and crew onboard and
include spaghetti pizza and basil pesto
tell what the figures symbolize. The
pasta with meat balls.
Grapevine CVB can provide a step-on
In all, there are some 80 shops, gal-
guide to interpret the nation’s only
leries, restaurants and wineries clustered
memorial specifically honoring the 9/11
on and near Main Street, but exploring,
flight crews, a project started by a flight
especially for the history-minded traveler,
attendant from American Airlines,
can be fun without ever setting foot in a
which is based in Dallas-Fort Worth.
store. At one end of Main Street, visitors
For shoppers and sightseers, the
can peek into an 1840s log cabin moved
beauty of Grapevine is that so much is
from a location four miles away. Toward
concentrated in such a compact area,
the other end, the stately Foust Funeral
with the historic downtown a short drive
Home displays a 1900 horse-drawn
from Grapevine Mills, a destination in
hearse, infant and child caskets, and
itself with more than 180 stores, includ-
embalming equipment in a glassed-in
ing JC Penney Outlet, Marshalls, Neiman
exhibit building.
Marcus Last Call and Saks Fifth Avenue LeisureGroupTravel.com
Off 5th. Souvenir hunters flock to Texas Treasures, where merchandise ranges from Lone Star flags and cans of “armadillo meat” to Dallas Cowboys logo wear and “Don’t Mess with Texas” mugs and T-shirts. SEA LIFE Grapevine aquarium and LEGOLAND Discovery Center also draw crowds to the enclosed mall. Across the highway is a mega Bass Pro Shops Outdoor World with an attached Uncle Buck’s Brewery & Steakhouse and Embassy Suites. With all its shopping, dining and sightseeing possibilities—not to mention central location—Grapevine seems to be a custom-made hub for group tours in the Metroplex. For more information, contact the Grapevine CVB, 817-410-3185, grapevinetexasusa.com. LGT Obtain Texas visitor guides and itineraries and contact group-friendly suppliers directly at leisuregrouptravel.com/instant-info
LeisureGroupTravel.com
Scan QR Code to learn more.
A year-round destination with something for everyone. Let our awardwinning Group Tour Team help you plan an exciting, custom itinerary! ”...Thank you for arranging the driving tour, the tours of the houses and the Old Stone Fort, as well as the Old University Building. You folks have ‘got it all together.’” - Heritage Association of Frisco, Texas
1 1-888-OLDEST-TOWN -888- OLDEST-TOWN ((888-653-3788) 888- 653-3788) www.VisitNacogdoches.org w w w.VisitNacogdoches.org
February 2012 33
on location: northeast ❖
kari kamin
Ant quing IN CONNECTICUT
P
ostcards and keychains are great kitschy souvenirs, but before you know it they’re
cluttering your junk drawer. On your next swing through New England, visit Connecticut to peruse the charming, often elegant antique stores that
Make time for shopping in historic towns on itineraries in Southern New England
grim, 18th and early 19th century Americana as well as other works of art and craftsmanship. Schwenke (schwenke.com) and Country Loft Antiques (countryloftantiques.com) are also premium Woodbury shops worth a look. In business for over 40 years,
are peppered throughout the Constitu-
and around Main Street. For a look at
Schwenke uses that experience to cre-
tion State. Whether seeking the perfect
what’s available, check the website of
ate historically-accurate replicas of Amer-
piece to accent a room or just needing a
the Woodbury Antiques Dealers Associ-
ican Federal furniture. Country Loft
timeless gift, you’ll have plenty to choose
ation (antiqueswoodbury.com).
Antiques and its proprietor, Carole Winer,
from in the state’s many antique stores.
Woodbury’s Mill House Antiques and
have been featured in numerous publi-
Even if you’re not there to buy, it’s just fun
Gardens
to browse through old things and wax
specializes in 18th and 19th century an-
Not every antique belongs on the
nostalgic.
tiques, and also offers custom-crafted
wall or displayed in a room. Litchfield’s
(millhouseantiques-ct.com)
cations, including The New York Times.
Woodbury, nestled in the scenic hills
furniture. It’s easy to get lost in one of the
Lawrence
of Litchfield County, is the “Antiques
store’s 17 showrooms. Wayne Mattox
(lawrencejeffrey.com) has a wide selec-
Capital of Connecticut.” Located on the
Antiques and Auctions (antiquetalk.com)
tion of antique and fine estate jewelry.
state’s western side, about 75 miles from
is owned by a second-generation an-
Impress your friends and family with
New York City, it has more than 30 pro-
tiques enthusiast and shop owner. You’ll
a beautiful brooch or
fessional dealers offering virtually all cat-
find pieces like trade signs, paintings,
Jeffrey Tillou Antiques (tillouantiques-
egories, periods and styles of antiques.
prints and furniture.
.com), also in Litchfield, has collected
Jeffrey
Estate
Jewelers
set of pearls.
The town’s reputation began some 50
If that doesn’t trip your trigger, head
such pieces as a Queen Anne armchair,
years ago when dealers established
over to Pantry and Hearth (pantryand-
Federal mirrors and Chippendale chests.
their businesses in historic houses on
hearth.com). This shop specializes in Pil-
Other great antiquing towns in North-
Western Connecticut CVB Photos
Mill House Antiques (left) and Wayne Mattox Antiques are among the distinguished purveyors in Woodbury, the “Antiques Capital of Connecticut.”
34 February 2012
LeisureGroupTravel.com
ONLINE EXCLUSIVE: For a look at top tour sights in Southeastern Connecticut, view the article at http://leisuregrouptravel.com/?p=26242.
Folk art collectors find treasures at Pantry and Hearth at the 1775 Barn in Woodbury.
Take in the beauty of Connecticut at Loon
1745. Woodbury’s Longwood Country
Meadow Farm (loonmeadowfarm.com)
Inn (longwoodcountryinn.com), built in
in Norfolk, near the Massachusetts bor-
1789, features a restaurant filled with
der. Open year-round, the farm prepares
18th century antiques.
for every season, offering carriage, hay
Bring your appetite to Old Heidel-
or sleigh rides through the grounds. The
berg’s (restaurantheidelberg.com) in
Palace Theater (palacetheaterct.org), a
Bethel, a German spot whose menu
performing arts center in Waterbury, is an
boasts a variety of schnitzel, wurst and
excellent place to wind down after a day
other hearty dishes. If pasta is what you
of antique shopping. Infinity Hall and
crave, there’s no better place than Wa-
Bistro in Norfolk (infinityhall.com) is an-
terbury’s San Marino’s Ristorante (san-
other great place for live entertainment.
marinos.com). It’s less than a mile from
It’s no secret that Connecticut’s Litch-
the Palace Theater.
field Hills is home to dozens of beautiful
Combined with fun, food and history,
Hills
inns, many of which have restaurants
antiques shopping in Western Connecti-
include Seymour, Kent, Newtown and
attached. Listed in the National Register
cut is a bright idea for any tour planner
Ridgefield. For a detailed list of antiques
of Historic Places as Captain William
looking for a winning itinerary in South-
shops and other attractions in the Litch-
Bull Tavern, Tollgate Hill Inn & Restau-
ern New England. LGT
field Hills, visit the website of the West-
rant (tollgatehill.com) serves up burgers,
ern Connecticut CVB. (litchfieldhills.com)
salads and fish dishes. This Litchfield es-
Southwestern Connecticut’s West-
tablishment has been around since
west
Connecticut’s
Litchfield
Obtain Connecticut visitor guides and itineraries and contact group-friendly suppliers directly at leisuregrouptravel.com/instant-info
port is home to Leonce Antiques (leonceantiques.com). As well as selling antique furniture and lighting, Leonce Antiques has an extensive collection of early American sterling silver flatware and Holloware in the store’s 10,000 square feet of showroom and storage. You’ll need plenty of sustenance to make it from shop to shop. Stop in at Bel-
Your Journey Begins
18,000 Years Ago
gique Chocolatier (belgiqueonline.com) in New Canaan, a short drive from West-
AT THE MASHANTUCKET PEQUOT MUSEUM
port. This Belgian artisan chocolate shop
The world’s largest, award-winning Native American museum, located in beautiful southeastern Connecticut.
sells an assortment of handmade chocolates, conveniently sold by weight so customers can buy a quick snack or save
• • • •
Life-size 16th c. Pequot village 4 acres of interactive exhibits Guided tours Educational programs and craft workshops • 18-story observation tower • Libraries, gift shop, restaurant
several for later. If your sweet tooth still isn’t satisfied, Lamothe’s Sugar House (lamothesugarhouse.com) in Burlington has a gift shop offering their house-made maple goodies. After you stocked up on maple syrup and native honey, take a tour of the grounds. Group tours are available by appointment. Once you’re ready for some nonshopping fun, head to Hopkins Vineyard (hopkinsvineyard.com) in Warren for a
Open Wednesday through Saturday, 9 am–5 pm, last admission at 4 pm. 110 Pequot Trail, Mashantucket, CT 06338 www.pequotmuseum.org
Group rates: contact Kathy at (860) 396-6839 or kdavis@mptn-nsn.gov
tour of the winery and a wine tasting. LeisureGroupTravel.com
February 2012 35
on location: south ❖
randy mink
ROAMING
Roanoke ★
The Historic Market District in downtown Roanoke is a shopper’s paradise, offering outdoor stalls, specialty shops and inviting restaurants.
Tour groups enjoy Southern hospitality and big-city amenities in the mountains of Virginia
T
hinking about the pleasures of
Roanoke Valley and other communities
as the world’s largest manmade star,
Roanoke, I don’t know if I’m more
in western Virginia. Just the mention of
the 100-foot-high landmark symbolizes
intrigued by its railroad heritage or its
the gently rolling Blue Ridge Mountains
Roanoke’s progressive spirit. From the
setting in the Blue Ridge Mountains.
has always cast a magic spell on me,
wooden platform you have panoramic
Shop-hopping in the historic downtown
and waking up to see them outside the
views of the city spread out 1,700 feet
is another big lure. And, as one who “col-
hotel window jump-starts my day.
below and crests of mountains on
lects” vintage hotels, the lore of one of
To start a sightseeing tour of
the Appalachian Trail. Turn around and
the South’s grande dames captivates
Roanoke, the logical place is the sce-
wave at the webcam mounted on
me as well.
nic overlook at the foot of the Roanoke
Roanoke’s
At any rate, this city of 100,000 is an
Star on Mill Mountain. The illuminated
you’ve notified friends with access to
enchanting place that makes for a fun
steel-and-concrete structure, sort of
a computer.
stopover on the Blue Ridge Parkway or
like the star atop a Christmas tree, has
Sharing the Star City’s skyline are
a hub-and-spoke base for exploring the
served as a beacon since 1949. Billed
two other monumental beacons that
36 February 2012
shining
star—provided
LeisureGroupTravel.com
light up the night. A circular Dr Pepper
Center in the Square, the largest
factured locomotives and freight cars in
sign and an H&C Coffee sign—neon
building on Market Square, is undergo-
its Roanoke shops. Push-button dis-
nostalgia-invokers from the 1940s—
ing a $28-million renovation and will
plays let visitors ring a bell, sound a
crown downtown buildings a block
open in spring 2013 as a cultural center.
whistle and activate a crossing signal.
apart. The red-and-white Dr Pepper
Moving back into the space will be Mill
The Virginia Museum of Trans-
logo resembles a bottle cap, while the
Mountain Theatre, the History Museum
portation, anchoring the western end of
H&C sign features a stream of coffee
of Western Virginia and Science Mu-
the Railwalk, boasts an impressive col-
flowing from pot to cup.
seum of Western Virginia. The complex
lection of steam and diesel locomotives.
More visions of yesteryear await
also will be home to aquariums, a but-
groups in the Historic Market District,
terfly habitat and the Harrison Museum
the tourist hub of downtown. It’s domi-
of African American Culture.
ket
building
and
Virginia’s
The nearby Taubman Museum of
oldest
Art has mixed things up, architecturally
continuous farmers’ market (dating to
speaking, since opening in 2008 in a
1882). Under the blue-and-white striped
stunningly contemporary building ac-
awnings on block-long Market Street and
cented by soaring walls of glass and
in Market Square, you’ll find vendors 363
stainless steel roof forms that pay
days a year. They sell everything from ar-
homage to the surrounding mountains.
tisan soaps to homemade walnut cake.
Its collection of American art includes
My favorite Market Street store was
works by Norman Rockwell, Thomas
indoor-outdoor Sumdat Farm Market.
Hart Benton and John Singer Sargent.
With a focus on Virginia-made products,
Temporary exhibitions draw from around
it offers wines, maple syrup and apple
the globe.
butter, plus tins of salted peanuts and
For tour groups passing through
bags of snack foods like fried okra. I
Roanoke, the compact district is a
couldn’t resist the jars of banana pud-
perfect lunch or shopping stop. The
ding butter (great on banana bread or as
Roanoke Valley Convention & Visitors
a cheesecake ingredient) and lemon
Bureau makes it easy for groups short
meringue butter. Also tempting was the
on time by providing a free orientation
cinnamon roll walnut jam. Other Market
and discount shopping card. Catherine
District magnets include the kitchen
Fox, the CVB’s tourism and communi-
store Ladles & Linens and Orvis, the
cations director, said it can arrange for
fly-fishing emporium.
each tour member to receive a free
Photos Courtesy of Roanoke Valley CVB
nated by the recently renovated City Mar-
The Roanoke Star, a mighty beacon since 1949, stands above an overlook on Mill Mountain.
The recently renovated City Market,
truffle at chocolatepaper, a shop with
I was fascinated by the oral history
a red-brick structure built in 1922 as a
gourmet chocolates from around the
videos of African-American men who
meat market, is a bright, airy food court
world and an eclectic mix of greeting
worked on the N&W during segregation.
with a variety of eateries. The 96-year-
cards. (For a fee, the CVB can provide
Housed in N&W’s former freight station,
old Roanoke Weiner Stand, across the
a step-on guide for an area tour that
the museum also has a model train lay-
street, serves up outstanding chili dogs.
includes a stretch of the Blue Ridge Park-
out, antique cars and a Greyhound/Trail-
For Southern comfort food, try Thelma’s
way. Roanoke has four entrances/exits
ways bus exhibit. Tour groups can have
Chicken and Waffles, a Market Street
on the fabled road.)
a fried chicken/ham biscuit lunch catered
favorite. Many downtown restaurants
Steps away from the City Market is
and shops occupy old storefronts with
the Railwalk, a trackside interpretive
exposed brick walls and pressed-tin
trail that celebrates Roanoke’s ties to
The romance of railroading really
ceilings.
the railroad industry. Signs and artifacts
comes alive in the O. Winston Link
showcase the city’s heyday as a
Museum, perhaps my favorite downtown
company town, recalling the days when
attraction. Link was a New York photo-
the Norfolk & Western Railway manu-
grapher who captured the end of the
Obtain Virginia visitor guides and itineraries and contact group-friendly suppliers directly at leisuregrouptravel.com/instant-info
LeisureGroupTravel.com
by the Roanoker restaurant and eat on picnic tables in the railyard.
February 2012 37
on location: south ❖
ONLINE EXCLUSIVE: For a sampling of good places to eat in Roanoke, see Randy Mink’s online article. Log on to http://leisuregrouptravel.com/?p=26159.
The scenic overlook at the foot of the Roanoke Star on Mill Mountain affords panoramic views of the city and crests of the Blue Ridge Mountains.
steam locomotive era in the 1950s with
cated in the Roanoke Valley Visitor Infor-
after a major makeover. Groups can
poignant photos of life along the tracks in
mation Center, which occupies the for-
combine a hotel tour with a buffet lunch
western Virginia and North Carolina. After
mer N&W passenger station.
in the elegant Regency Room, where
a 30-minute film on his five-year project
Across the street looms the hilltop
and how he was recognized by the art
Hotel Roanoke, a rambling Tudor-style
world decades later, you can tour several
landmark built as a railroad hotel in
During my stay at the hotel, I
galleries of his work. Most of his photos
1882. It closed in 1989 after a change
enjoyed soaking in the atmosphere.
were taken at night. The museum is lo-
in ownership and reopened in 1995
The elegant, black walnut-paneled
peanut soup and spoonbread are signature items.
lobby has murals depicting Virginia historical events and full-length portraits of Virginia heroes George Washington and Robert E. Lee. My visit to the Roanoke Valley was confined to the city, so next time I’d like to get out into the mountains. My wish list includes Natural Bridge, Smith Mountain Lake, the National D-Day Memorial in Bedford and Thomas Jefferson’s Poplar Forest retreat. The Blue Ridge are calling me, just as they beckon groups seeking heady doses of history and nature. For
information,
contact
the
Roanoke Valley CVB, 800-635-5535; Exhibits along the Railwalk in downtown Roanoke chronicle the city’s colorful railroad history.
40 February 2012
visitroanokeva.com. LGT LeisureGroupTravel.com
On Marketing
❖ dave bodle
Keeping Up-to-Date in a Tech-Savvy World WiTh more Than 25 years in the
Relationships are born and nurtured.
a tremendous tool for regularly com-
travel industry I’m one of those grumpy
Likewise, group leaders regularly trust
municating with your customers and
old men who grumbles about “how the
their members to tour operators they
prospects. Suppliers, tour operators
industry has changed.” Although many
know and trust. For years successful
and group leaders all need to stay in
families still sit around the kitchen table
tour operators have hosted face-to-face
touch with their clients.
to make vacation decisions, now they’re
group leader functions and presenta-
doing so with a laptop and viewing
tions. It’s how we connected.
online brochures, discount travel web-
I admit to being a fan of marketing through e-newsletters. I believe a
However, today’s suppliers, tour
piece that’s attractively designed and
sites and purchasing e-tickets. Gone
operators and group leaders that are
filled with relevant information can be
are the days of paper airplane tickets
not in tune with the new marketing
a powerful tool. Remember, the key
and requesting vacation brochures from
enhancements will struggle in the
word here is “news.” Blatant self-pro-
destinations. How do these changes
future… and that future is now. The
motion is a no-no. Informative stories
impact the group segment and its
Boomer Generation is here. Case in
that share the character of your busi-
marketing component?
point is this writer. As an early baby
ness will be read. Of course, everyone
boomer, I am only partially tech-savvy.
likes a little tour & travel humor. Keep
tour & travel industry is still high touch,
Comfortable with the Internet and
the piece as personal as possible.
not yet high tech. Tour operators do
even Facebook, I’m still not into
business with suppliers they know.
YouTube, Twitter and mobile marketing.
National, regional and state market-
How are you going to deal with a
Years ago a dear friend told me the
places are critical to the industry.
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42 February 2012
Fall in love with video. It probably comes as no surprise to my
more technologically informed cus-
readers that I’m an “old guy, print guy.”
tomer? Here are three effective travel
Although it’s great to read about a
marketing steps that suppliers, tour
destination, I’ll admit video has the
operators and even group leaders
unique ability to demonstrate.
need to consider:
Looking Ahead to Our
3
Tour operators need to partner
Take an honeST look at your
1
with their suppliers and ask for help in
website. Get ahead of the curve.
promoting new tours. At the very least
Your website is the foundation of your
their destination video should be on
business’s future. Be ready to serve
your website, easily accessible from
those tech-savvy travelers.
the tour description.
Give your online visitor every
Travelers enjoy sharing their
opportunity to interact with you. Entice
experiences. Try sponsoring a video
them to sign up for your e-newsletter
contest with the winner’s work
(see point 2) or view a destination/tour
appearing on your website.
video (see point 3). Most important, have a staff member
Like it or not, the group tour industry is shifting, and how we market is
responsible for regularly updating
taking on a new face. I find many of
your site. Search engines like fresh
the new techniques can be rolled
content. A little effort can really pay off
easily into your sales and marketing
in search engine rankings.
plan, both conceptually and financially.
2
e-newsletters are the way to go. A quarterly newsletter can be
Contact Dave at 843-712-1140 or email dbodle@sc.rr.com.
LeisureGroupTravel.com
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