OCTOBER 2013
40 VOL. 23, NO. 5 • OCTOBER 2013
contents 40 Voyage to the Top of Europe
Gaute Bruvik/visitnorway.com
COVER STORY BY RANDY MINK
A Hurtigruten coastal voyage above the Arctic Circle showcases Norwegian ports, snow-crested scenery and the Northern Lights.
FEATURES
COLUMNS
14
6
Best Faith Travel Sites
On My Mind BY JEFF GAYDUK
30
Discovering Baton Rouge
35
Getting to Know Birmingham
BY DAVE BODLE
8
On Tour BY MARTY SARBEY DE SOUTO
BY DAVE BODLE
12 44
Wisconsin Cheese Country
50
Fall Splendor in Colorado
54
New Hampshire’s Culinary Trails
BY KEVIN J. WRIGHT
BY RANDY MINK
BY SUE ARKO
On Religious Travel
19
On The Record
26
On Culinary Travel
BY MELINDA HUGHEY
BY LUCY M. LONG
59
On Marketing BY DAVE BODLE
54 4 October 2013
New Hampshire’s Jewell Towne Vineyards
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NUMBER CRUNCHING
13
Cheese factories in Green County, Wisconsin
35 Port calls on a week-long Hurtigruten Norway cruise
WHAT’S ONLINE?
ON LOCATION
VENTURE INTO OUR VAULT
Above: Associate Publisher Dave Bodle caught a little football fever at LSU’s Tiger Stadium in Baton Rouge, La.
isplaced your June 2012 edition of Leisure Group Travel and really want to review one of the Southwestern itineraries published within? Or maybe you would like to download a copy of an edition for use on your smartphone or tablet while traveling? Well, you’re in luck. LeisureGroupTravel.com maintains a free online archive of past magazine editions that you may access 24/7. Just go to LeisureGroupTravel.com/category/lgt-article-vault/ to find the specific edition you want, or just browse the collection.
M
212,000 Approximate population of Birmingham
54 Number of 14,000-foot mountain peaks in Colorado
ON THE COVER:
The Northern Lights paint the winter sky over Tromsø, Norway. (Photo by Bård Løken/visitnorway.com)
83,000 Square feet of mosaics in Cathedral Basilica of St. Louis
34 Floors in the Louisiana State Capitol
46 LeisureGroupTravel.com
New Hampshire’s rank, in area, among the 50 states
on my mind ❖
On My Mind jeff gayduk
❖ jeff gayduk
Vol. 23, No. 5 October 2013 Editorial & Advertising Office
Finding Tomorrow’s Group Travelers MANY HOURS HAVE been spent pontificating on the baby boomer effect on travel, in particular the group travel sector. I’m not going down that path here, I’ll leave that up to Dave Bodle in his column at the back of the book. But a lot of us seem to be at a
621 Plainfield Road, Suite 406 Willowbrook, IL 60527 P 630.794.0696 • F 630.794.0652 info@ptmgroups.com
Publisher – Jeffrey Gayduk jeff@ptmgroups.com
Associate Publisher – Dave Bodle dave@ptmgroups.com
Managing Editor – Randy Mink randy@ptmgroups.com Director, Design & Production – Robert Wyszkowski rob@ptmgroups.com
crossroads in our business, and everyone’s waiting for the next big thing. Funnily enough, based on a study I recently read, we may find them in our current clients…grandkids! Get this: According to a recent survey by Iconoculture, members of the millennial generation (those born between 1980 and 2000) are most likely to travel in a group, with 58% indicating they’d prefer to travel with friends than on their own. This is 20% higher than any other generation and certainly explains part of the uptick in student travel. The reason? First and foremost, travel is a key cog in the social sphere. While millenni-
Regional Business Development Managers Northeast & Eastern Midwest/Canada – Harry Peck P 330.830.4880 • F 630.794.0652 harry@ptmgroups.com
Mid-Atlantic/Wisconsin – Ellen Klesta
als spend countless hours wired into technology, group travel allows them the chance to
P 630.794.0696 • F 630.794.0652 ellen@ptmgroups.com
unplug and participate in authentic experiences. Second, millennials spend less time plan-
Southeast/West Coast – Cheryl Rash
ning a vacation than previous generations, which is conducive to having someone else do
P 563.613.3068 • F 815.225.5274 cheryl@ptmgroups.com
the heavy lifting. Finally, and perhaps most important, group travel actually enhances the social world this generation grew up in. Want bragging rights on Facebook? Check in from the beach with your buddies. Take some great group photos with your smartphone? Pin or Tweet them! This ironically adds to the group travel momentum, since social sharing creates an environment where more and more want to join in on the fun. You’ve heard the term “going viral”? This is exactly what it’s about. I don’t advocate dropping your current client base on the next corner and making a beeline to Starbucks. And before we off write baby boomers, as Dave makes a strong case, there are demographical arguments to be made for baby boomers, as an astonishing 8,000 boomers turn 65 each day. But millennials do hold a great deal of potential if you forget a lot of what you know about traditional packaging. So next time Maude tells you she’s not quite up to the new trip you have planned, you might want to inquire how her grandson Kevin is getting on these days. Call it old school
Frontier & Mountain West/ Illinois/Minnesota – Linda Ragusin P 630.794.0696 • F 630.794.0652 linda@ptmgroups.com
Florida & Caribbean – Evelyn Stetler P 321.235.6002 • F 321.235.6094 evelyn@ptmgroups.com The publisher accepts unsolicited editorial matter, as well as advertising, but assumes no responsibility for statements made by advertisers or contributors. Every effort is made to ensure the accuracy of the information published, but the publisher makes no warranty that listings are free of error. The publisher is not responsible for the return of unsolicited photos, slides or manuscripts.
Leisure Group Travel (ISSN-1531-1406) is published bi-monthly by Premier Tourism Marketing, Inc. 621 Plainfield Road, Suite 406, Willowbrook, IL 60527. The magazine is distributed free of charge to qualified tour operators, travel agents, group leaders, bank travel clubs and other travel organizations. Other travel-related suppliers may subscribe at the reduced rate of $12.00 per year. The regular subscription price for all others is $18.00 per year. Single copies are $4.95 each.
social networking. Send Address Change to: Happy Traveling,
Premier Tourism Marketing, Inc. 621 Plainfield Road, Suite 406 Willowbrook, IL 60527
A
Jeff Gayduk, Publisher
6 October 2013
publication
All rights reserved. Materials may not be reproduced in any form without written permission of the publisher.
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On Tour
❖ marty sarbey de souto, ctc
Analyze Your Market AS GROUP TRAVEL planners,
many with serious mobility issues,
retired teachers or moderate-income
so often we come across a trip that
many taking trips with you primarily
couples wanting to combine travel
sounds interesting and we assume
for the camaraderie enjoyed.
with education for a more indepth
our usual tour members will find it
Retired, but still very active. Often
travel experience than the standard
interesting also. We commit to a
recently-retired couples who may have
departure date and then embark on a
worked very hard all their lives and
marketing/sales plan – only to be
now see retirement as their opportunity
a passion – be it food and wine,
disappointed at the turnout.
to catch up and see the world, hoping
theater, art and architecture, history,
to make travel a priority now that they
gardens, etc. Often they may be trips
are retired.
for those following a specific novelist
What if we were to operate the other way around? What if we analyzed our present clientele – their likes,
Young and middle-aged women
dislikes, budget, physical limitations –
who enjoy reunion long weekends.
even their travel wish list and dreams
Particularly interested in beauty,
and then committed to a trip that
fashion, spa vacations and nostalgia
trip. Programs that allow one to follow
to a destination she has portrayed in her latest book. The above are simply some samples – you may have your own special
might match their profile? And then what if we used our present group of past travelers as our “core” but then tried to s-t-r-e-t-c-h out to other kinds of travelers as well
Tour planners can expand their business by targeting new market segments
to round out our group and bring new blood into our nest of old-timers? If
coupled with plenty of time to catch
market segments and products to
not, we may end up with all seniors
up with each other and share their life
bring to these markets and often you’ll
who are dropping out due to disability,
stories.
find that they overlap one another.
inability to keep up or even due to
The inter-generational family.
illness or death. We may suddenly
Couples raising children with grand-
products available in the marketplace
find we have no new, perhaps younger
parents along too. Activities needed
that you can buy into or to consider
clients to fill the void and grow with us
for a variety of ages and interests. One
custom-made trips you may wish to
into the future.
of grandparents’ great satisfactions
undertake, designing and operating
In the business world, we refer to
Now’s the time to investigate travel
comes from seeing their grandchildren
them yourself. For starters, here are
“analyzing the market” – hopefully
enjoying themselves. Often grandpar-
a few operators you may wish to
planning ahead, not waiting for a hole
ents are footing the bill. Cruises or
contact:
to appear in our client base. In other
resorts with youth programs or inter-
words we need to decide where our
generational specialty companies are
other outdoor trips, 800-462-2848;
market is, how we can continue to
often your best bet.
backroads.com
serve this particular market, or whether
Guy getaways. Long weekends,
Backroads – hiking, biking and
Road Scholar – a division of Elder-
we may need to change to appeal
often wrapped around a specific sport
to new markets. Let’s take a look at
such as deep sea fishing, golf, etc.
Thomson Family Adventures,
some different market segments that
Florida, Baja California and similar
800-262-6255; familyadventures.com
we may already be serving or might
spots make an attractive site for this
like to serve:
type of program.
The elderly extreme of the senior
Intellectual, learning vacations
market. Both men and women but in
built around a certain subject or
actuality predominantly women –
well-known lecturer. Great for
8 October 2013
hostel, 800-454-5768; roadscholar.org
Marty is a Certified Travel Counselor who designs and leads tours. Her travel industry consulting and educational firm is Sarbey Associates (sarbeyassociates.com).
LeisureGroupTravel.com
TRAVEL INDUSTRY MEMBERS
You’re Always Welcome at
ABA’s Marketplace!
A
s a travel industry professional, the American Bus Association views you as a valued teammate, and we want to do all we can to help you grow your business and make new
More than 3,500 travel professionals meet at Marketplace.
Marketplace’s all-inclusive seller registration includes: ■ Full-week participation
contacts. That’s why Marketplace is member-driven, so that we can
■ Three All-Delegate lunches
bring you more business.
■ Three All-Delegate evening events
The motorcoach business is booming. The ABA Foundation’s
■ Networking Floor access
most recent census says our business does 700 million passenger
■ Professional education seminars
trips a year. A study by DePaul University finds that scheduled serv-
■ Sightseeing tours
ice motorcoach operations increased in 2012 by 7.5%, a rate of
■ Online research tours and exclusive on-site service centers
growth far exceeding the airlines or Amtrak.
■ Personalized passport and profile
The ABA’s Marketplace, Jan. 11-15, 2014 at the new Music City
■ Complimentary airport transportation and shuttles to all events
Center in Nashville, is one of the best ways you can meet hundreds of potential business leads and conduct several months’ worth of meetings in just a few days.
Decision Makers Come to Marketplace to do Business If you want to meet with people who are making the decisions where to do business in the motorcoach, travel and tourism industry, then Marketplace is the place to be. Just look at who comes from the motorcoach and operator companies: ■ 48% attending are the owner/CEO/president or vice president ■ 38% are the sales/charter and tour staff ■ 11% are the operations and safety staff ■ 3% are other staff Nashville: Our Host City Music City is one of the greatest cities in America to
There are many opportunities to meet with group tour buyers.
visit. The ABA’s Marketplace will be one of the first events held in the new downtown
ABA’s Marketplace Works!
Music City Center.
If you’ve been to an ABA Marketplace, you know how much busi-
“Nashville is one of the
ness gets done. In Charlotte in January, 2013, Marketplace gener-
coolest cities in the world, a
ated an estimated $108.3 million in new and future business for the
great destination, and our
more than 3,500 representatives who attended. As a seller, you are
association will be down-
able to meet face-to-face with your customers, and they want to do
town for the first time in their new convention center. Our ABA guests
business with you!
will be in for many big surprises. From the honky-tonks downtown to the Southern cuisine, it’s easy to get excited about going to Nashville,”
The Business Floor
said Chris Shepler, of Shepler’s Mackinac Island Ferry Service and
As a Marketplace seller, you’ll have full access to the Business
ABA’s 2014 Marketplace Chairman.
Floor. It’s a vibrant place, where during the entire show you can meet people, exchange business cards and make deals. “I’m a businesswoman, so I wouldn’t be here if it didn’t mean business for my company. Because that’s what we’re all here for, we’re here to bring business back to our companies,” said Mikie Coffman,
Need more information about Marketplace? ■ You can register online at www.buses.org/marketplace ■ Or if you need personal assistance, call the ABA office at 800-283-2877 or email us at meetingsdept@buses.org.
general manager, Ride the Ducks, Seattle. 10 October 2013
A D V E R TO R I A L
LeisureGroupTravel.com
INCREASE YOUR ROI AT ABA’S MARKETPLACE
ABA’s Marketplace sponsorship program increases your ROI by giving you exposure to hundreds of bus and tour operator Buyers that attend Marketplace. These Buyers complete 575,000 charter and tour trips throughout North America annually and are the decision makers for their itineraries. ABA’s sponsorship program helps you reach these Buyers and puts your valuable information directly into their hands, giving them the information they need to add your destination to their tour program. Create the perfect sponsorship with ABA and promote your company and build your business. With our varied sponsorship levels, there is one that matches the needs of your company.
2014 MARKETPLACE January 11 – 15 2014
2015 MARKETPLACE January 10 – 13 2015
2016 MARKETPLACE January 9 – 12 2016
For more information on Marketplace sponsorships, please contact Jana Fields at jfields@buses.org or 202-218-7213.
www.buses.org/marketplace
On Religious Travel
❖ kevin j. wright
How to Innovate in Faith-based Tourism INNOVATION IS A word most often associated with the technology industry. It is a word less often used
2
Create and Offer Unique Themed Events
Minor and Major League Baseball
Get to know this cutting-edge outreach strategy by Supercuts and adapt similar principles to the faith-based
in relation to the travel and hospitality
teams have been among the most
marketplace.
marketplace, apart from hi-tech
innovative organizations in developing
products and services. And it’s a word
unique packages to attract people of
4
rarely discussed within faith-based
faith. In fact, many organizations such
tourism. It’s time to change the
as the L.A. Dodgers and Atlanta Braves
or department solely dedicated to this
discourse and make innovation an
host a popular event called “Faith
market? If not, then the implementa-
important topic of conversation among
Days” at their stadiums. You might
tion of this idea would make it avant-
faith-based travel planners.
study these offerings and integrate
garde to your company. The Bahamas
similar ideas into your own organiza-
Ministry of Tourism is one of the great
tion’s products and services. Disney
examples of being a pioneer in this re-
To paraphrase Daniel Isenberg, an authority on entrepreneurship, innovators are those who see economic value where others see nothing. They are the incubators of tomorrow’s products and services.
Dedicate Staff to the Faith-based Market
Do you currently have a staff person
To grow their religious markets, travel planners need to think like start-ups
What does all this mean for faithbased travel sellers and planners? Due
and Wet n’ Wild water park are other
gard. For more than a decade they’ve
to the many (and ongoing) changes
examples of companies that create
remained one of the few tourist
within the demographics and buying
and offer innovative programs to attract
offices with a fully-dedicated director
habits of the religious market over the
church and religious groups with their
and staff person for developing the
past 10-20 years, it’s become impera-
respective Nights of Joy and Waves of
religious market. The Bahamas has
tive for these entities and individuals
Glory events.
been reaping the benefits ever since
to “think like start-ups” with respect to
3
faith-based travelers. The challenge, however, is that many organizations
Partner Faith-based Personali-
with a growing customer base of
ties with Your Social Media
faith-based travelers.
We all know social media is the
Above all, when thinking in terms
have lost their original creativity and
rage these days. We also know
of innovation – think in terms of
ingenuity. To help overcome this, I’ve
people of faith place great trust in their
marketing, sales, promotions, products
listed below several kick-starter ideas
religious leaders and personalities.
and services with respect to the faith-
on how you can innovate within the
Why not innovate by tapping prominent
based travel market. And remember,
faith-based travel marketplace:
faith-based individuals to serve as
innovation doesn’t necessarily mean
1
testimonial advocates of your organi-
it must be new to the industry. If it’s
zation via social media outlets.
new to your company and customers, that’s innovation.
Develop and Sell Cross-Segmented Products and Services
Cross-segment your faith-based
Supercuts, the hair salon franchise,
travel products and services with multi-
recently debuted an innovative Artist
generational travel, adventure travel,
Ambassadors campaign whereby
student travel, sports travel and the like.
featured music bands are responsible
For example, have you thought of creat-
for promoting Supercuts on major
ing a sports outing package specific to
social sites like Facebook, Twitter,
church groups?
Tumblr, Foursquare and Pinterest.
12 October 2013
Kevin J. Wright is director of growth markets for NTA (www.ntaonline.com), the leading business-building association for professionals serving travelers to, from and within North America. He is the author of four travel guidebooks, a popular speaker and frequently interviewed by media.
LeisureGroupTravel.com
The baroque hall of the abbey library, UNESCO world cultural heritage, in St.Gallen.
Switzerland’s Heritage. Switzerland’s diversity, its beautiful scenery, four national languages, its people and different cultures are easy to explore on one of the best public transport networks. St.Gallen St.Gallen is home to a very special landmark: its magnificent Baroque cathedral. Together with the world-famous Abbey Library if forms a unique historic ensemble that was declared UNESCO World Heritage in 1983. The Abbey sports the most beautiful secular Rococo interior in Switzerland and is home to 170,000 books and 2,000 priceless medieval manuscripts. Some date back to 700 AD. This year, the city of St.Gallen is celebrating its 1,400 year anniversary with various events and exhibits. Lucerne and Lake Lucerne Region Lucerne enjoys the distinction of being the only Swiss town that began as a monastery.Switzerland’s only born saint Brother Klaus‘ family house and chapel of the 15th century can be visited near Lucerne. The black Madonna in the Abbey of Einsiedeln
marks as the most visited pilgrimage site in Switzerland. Zürich Zürich made its most significant mark on Christian History in the early 16th century. Here, Huldrych Zwingli was the father of the Swiss Reformation. The St. Peters Church was a landmark in Swiss Reformation History and the Anabaptist caves outside of Zürich are a reminder of the Anabaptist believers in the area. Swiss Travel System: all-in-one ticket The Swiss Travel System turns any journey into an unforgettable experience, whether you‘re travelling by train, boat or post bus. The Swiss Pass. It offers free travel on this transportation system which is unique in the world. The highlight of any Swiss trip is a ride along one of the many scenic routes.
For information, please visit MySwitzerland.com/heritage For bookings, please contact Globus: 866-821-2752 or go to globusfamilygroups.com
Best Faith Travel Sites W
hether you have a church contingent following a
Holy Land Experience Orlando, Florida
faith-based itinerary or a general tour based on a
Travel 7,000 miles away and 2,000 years back in time to
region’s sightseeing highlights, visitor attractions
ancient Jerusalem at this Christian theme park with recreated
of religious significance may play a role in shaping the trip.
sites like the Garden Tomb and Temple Plaza.
These churches, shrines and museums provide insight into the history and culture of a destination—and sometimes spotlight great art and architecture—while offering a place to reflect. To pinpoint some of the top faith travel sites, the writers for our InSite on Religious Travel website (religioustraveldirec-
Crystal Cathedral Garden Grove, California With 10,000 panes of glass, this stunning church blends contemporary architecture with the magnificence and grandeur of medieval cathedrals.
tory.com) have compiled “top” lists in various categories, from religious theaters to monastic accommodations in Europe. We don’t rank them in any order, but just want to showcase some of the best sites out there.
Trinity Church New York City A vibrant Episcopal parish in the busy Wall Street area of Lower Manhattan,
Here we concentrate on top religious attractions in America
the Gothic Revival church
and Ireland. We had a good time putting together our “top” lists
was built in 1788. Its
and hope these quick glimpses will provide both inspiration
cemetery contains the
and fun reading.
graves of several famous Americans.
Top U.S. Religious Attractions In every part of the United States, travelers will find points of interest associated with our nation’s religious heritage. Most popular are religious museums and historic churches. In Central Florida there’s even a religious theme park. The following are 10 noteworthy places of special interest to the faith traveler:
Billy Graham Library Charlotte, North Carolina Visitors retrace the journey of America’s most famous evangelist through multimedia presentations, photos and other memorabilia. Also on site is Billy Graham’s boyhood home.
Creation Museum Petersburg, Kentucky Biblical stories come alive through exhibits and a special effects theater that spotlight the wonder of creation and mission of Jesus. Other features: Exotic animal petting zoo, botanical garden and nature trail. Christ Church Cathedral was viewed as the British establishment church for much of Dublin’s history. 14 October 2013
LeisureGroupTravel.com
Gatlinburg CVB
Bible stories come alive at Christ in the Smokies in Eastern Tennessee.
Wycliffe Discovery Center Orlando, Florida Interactive exhibits explore the Bible’s history, linguistic and cultural issues, and the ongoing work of Bible translation through multimedia presentations and computer games and simulation.
Christ in the Smokies Gatlinburg, Tennessee The museum and gardens take visitors through the Biblical world of 2,000 years ago, featuring dramatic representations of important scenes from the life of Jesus Christ.
Temple Square Salt Lake City The world headquarters of The Church of Jesus Christ of Latter-day Saints features tours and multiple attractions that immerse visitors in Mormon heritage.
Touro Synagogue Newport, Rhode Island Dedicated in 1763, the nation’s oldest synagogue is a Georgian architectural gem. The adjacent Loeb Visitor Center has interactive exhibits on the synagogue and Jewish life in early America.
Cathedral Basilica of Saint Louis St. Louis Tourism Ireland
Millions of mosaics adorn the awe-inspiring interior, giving the walls and ceilings the appearance of a painting. The Romanesque exterior, with two towers and three domes, is a distinguished form on the St. Louis skyline.
Billy Graham Library visitors are reminded that the famous evangelist grew up on a dairy farm.
Ireland’s Top Sacred Sites
Victorian age, Christ Church was viewed as the British establishment church for much of Dublin’s history. The crypt, Dublin’s oldest surviving structure, dates back to the 12th century.
Ireland is full of religious attractions that shed light on both the religious heritage of its people and the rest of Europe. Here are nine places that highlight the spiritual fabric of the
Trinity College Dublin Ireland’s oldest and most famous college boasts the country’s largest collection of books and manuscripts. Its most
Emerald Isle:
notable text is the Book of Kells, a lavishly illuminated man-
Armagh Northern Ireland
uscript of the Christian Gospels and one of the oldest books
Armagh flourished as the religious capital of Northern Ire-
in the world.
land when St. Patrick established his church there in the 400s A.D. St. Patrick’s Roman Catholic Cathedral and St. Patrick’s Anglican Cathedral serve as main points of interest.
St. Michan’s Parish Church Dublin St. Michan’s was built on the site of a Danish chapel in the 11th century and now belongs to the Protestant Church of
St. Patrick’s Cathedral Dublin St. Patrick’s Cathedral, the largest church in Ireland,
Ireland. A highlight is the burial vault, where, because of atmospheric conditions, centuries-old bodies remain intact.
stands adjacent to the site of the holy well where it’s said that St. Patrick baptized converts around 450 A.D. The English
St. Canice’s Cathedral Kilkenny
Gothic-style cathedral, built in the 1200s and refurbished in
This cathedral and Round Tower have been part of the
the 1870s, has the tomb of writer Jonathan Swift (author of
religious heritage of Ireland for over 800 years. Tourists enjoy
Gulliver’s Travels), who served as the dean of St. Patrick’s
climbing the tower to capture great views of the city.
from 1713-1747.
Ennis Friary Ennis Christ Church Cathedral Dublin Built by Norman-Anglo conquerors and restored during the
Now in ruins, this was a 13th century Franciscan friary that was home to over 300 friars and 600 students. The carving of St. Francis and scenes from the passion of the Christ are highlights.
St. Finbarre’s Cathedral Cork Situated in the heart of Cork, this Neo-Gothic edifice is where St. Finbarre is said to have established his monastic school in the seventh cen-
PERILLO TOURS PRESENTS
CUSTOM GROUPS, ITALIAN STYLE. For three generations, the Perillo Family has welcomed travelers with warm smiles and open hearts offering a true cultural immersion, Italian Style! Our dedicated Group Department can create or refine any itinerary to reflect your group’s interests and budget. Here are the advantages of working with Perillo Tours to arrange a customized group: 1. Mangia!! Experience the abundance of the “Italian Table” and enjoy the highest quality
regional cuisine chosen by some of Italy’s top chefs. 2. You are part of the family when you travel on a Perillo Tour and will experience the passion of the Italian culture from tasting, feeling and laughing, not from the window of a motorcoach.
tury. Stained-glass windows, marble mosaics and sculptures portray scenes from the Old and New Testaments.
St. Finbarre’s
Knock Shrine Knock This Roman Catholic pilgrimage destination in the village of Knock lies on the site of
3. Freedom to design any itinerary based upon your group’s travel goals.
a reported apparition of the Virgin Mary,
4. We understand the needs of special interest groups and offer exclusive access to sights not offered on scheduled tours.
gelist in 1879. The church contains statues
Jesus Christ, St. Joseph and John the Evandepicting the apparitions, fountains of holy water and the sacred stones. The Knock Shrine attracts 1.5 million visitors annually,
Call us at 855-PTGROUP (855-784-7687) email us at groups@perillotours.com or visit us at www.perillogroups.com 16 October 2013
making it Western Ireland’s most popular attraction. LeisureGroupTravel.com
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ocky Mountaineer, winner of seven World Travel Awards as “World’s Leading Travel Experience by Train”, invites you to offer your travelers a trip like no other. Rejuvenate and reconnect with an inspiring journey onboard the Rocky Mountaineer. Take in the breathtaking scenery between Vancouver and the majestic Canadian Rockies while you relax and enjoy world-class service and indulge in delectable regional cuisine created by celebrated chefs. Our Group Sales Consultants are waiting to hear how we can create a unique trip for you! Free Tour Leader from as few as 15 paid guests.
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on the record ❖
On The Record
Culinary Experiences Spice Up Tours
JEFFREY SWEDARSKY
DIANE SPHAR
STEVE O.
FOLLOWING ARE ANSWERS from Leisure Group Travel readers who responded to our inquiry: What different culinary experiences have captivated guests on your tours? Is there a restaurant, unique dish, cooking demonstration, food festival or behind-the-scenes tour that has been especially well-received?
Food Tours Our “Taste Cleveland Food Tours” offer a variety of experiences. A tour of the historic West Side Market includes meeting with five or six vendors—and sampling their wares. At Great Lakes Brewing Company, the first microbrewery in Ohio, you see how the beer is brewed and then enjoy beer tastings in the Taproom, a conglomeration of three Victorianera buildings that used to house a hotel, saloon and burlesque house. At Campbell’s Popcorn groups learn about the store’s history and how it went from a caramel corn recipe to three West Side Market stands that sell juices, candies and baked goods. Everyone gets to dip chocolate candies to their personal liking. Our Coastal Food Tours of Virginia offers “Harvest Feast Food Tour,” a multi-day journey through Hampton Roads. Guests visit an aqua farm where clams are grown and harvested, a winery, the region’s largest farmers market, a cake maker that has garnered national acclaim, and restaurants and shops on the Virginia Beach Boardwalk. In Smithfield, home of peanuts and ham, we have lunch at the Smithfield Inn, taste peanuts at the Smithfield Ham Shoppe and have dessert at the Smithfield Bakery. Just outside of town we visit Darden’s Country Store, one of the last traditional Virginia ham producers in the country. Jeffrey Swedarsky, President Food Tour Corporation, Alexandria, VA LeisureGroupTravel.com
October 2013 19
on the record ❖ California Farm Visits Being from metropolitan LA, there is such rich agricultural activity in California waiting to explore. On bus trips, I like to incorporate stops at local farms where our people can get to meet farm families, see how they operate and meet the farm workers, many of whom have traveled thousands of
miles to be there to support their families. Often we will “pass the hat” as a donation to the farm workers. And I always look for that farm stand on the way home so we can load the coach up with fresh fruit, veggies or cheese. It makes for a better tour! Steve O. Galaxy Tours, Los Angeles, CA
Ohio Amish Country People are captivated by the Amish, and our “Make It, Take It and Taste It” tour through the world’s largest Amish community gives guests the opportunity to mingle with the Amish people while creating various specialties. They make their own candy, fill their own whoopee pies, sample a fry pie, make their own cream sticks and even have dinner prepared by a former White House chef. Talk about memories and forget about the calories....when you are on tour, they don’t count! Diane Sphar, President Ohio Travel Treasures LLC, Cincinnati, OH
Foods of Chicago Our “Fun Taste of Chicago” begins in the heart of downtown Chicago. We visit Burke’s Bacon Bar in Chicago’s River North, the first all-bacon restaurant ever opened in the United States; Lou Malnati’s for Chicago-style, deepdish pizza; The Spice House, with spices from around the world; The Fudge Pot, one of Chicago’s oldest chocolate confectioners; Hendricks Belgian Bread Crafters, flaky filled dessert items; Old Town Oil, olive oils and balsamic vinegars; and Tea Gschwendner, teas and sweets. Optional stops are offered in Chinatown, Greek Town and Little Italy. Michael Embrey FunMe Events, DeKalb, IL
Low Country Cuisine On our “Savor the Culinary Treasures of South Carolina and Georgia,” we share the recipes and culinary history of the Low Country with visits to Savannah, Hilton Head and the Golden Isles. Among the regional dishes offered on this sixday tour are she-crab soup, crab cakes, shrimp and grits, Frogmore 20 October 2013
LeisureGroupTravel.com
or Brunswick stew, barbecue, hoe cakes, hush puppies, fried chicken, collard greens, hoppin’ John, boiled peanuts, key lime pie and peach cobbler. A Golden Isles highlight is a Shrimpin’/Dolphin cruise where the crew drops the net over the stern of the Lady Jane and tells about the types of shrimp they catch. It’s followed by a shrimp dinner. Susan Sauer, President Discover Tours Beaufort, SC
Savannah Dining Treat I’ve booked clients on Mayflower Tours’ ‘’The Sea Islands’’ tour package, which includes Savannah. A special feature of this tour is the included dinner at Mrs. Wilkes Boarding House in Savannah. Because clients know how hard it is to get a table at this popular restaurant, this special inclusion is a great selling tool. Gerry Cameron
Come to the Greenbrier Valley where you’ll meet America’s Coolest Small Town, Lewisburg, and America’s Resort, The Greenbrier. Visit greenbrierwv.com/groups for complete details and ask for our new Destination Planning Guide. LEWISBURG R O N C E V E R TE
greenbrierwv.com 800-833-2068 • •
W H I TE S U L P H U R S P R I N G S ALDERSON • RAINELLE
All Travel and Cruise Center, Tampa, FL
It’s What You Love About‌ Historic homes, the Mississippi River, the Natchez Trace, wonderful places to stay, dine, and shop: Natchez is the town to visit when it’s time to slow down and enjoy life, Southern style.
VISIT NATCHEZ
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“One of the Friendliest Cities in the Country� 2013 Conde Nast Traveler photos by KEN MURPHY
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October 2013 21
A D V E R TO R I A L
Greater Palm Springs Area Welcomes 2014 Tour Groups
Groups enjoy the laid-back lifestyle of Greater Palm Springs, a Southern California desert oasis lush with shopping, dining and sightseeing possibilities.
reater Palm Springs is the jewel among the Southwestern desert cities. Rich in history, blessed with glorious weather and loaded with attractions, Greater Palm Springs (nine cities including Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio and Coachella) continues to lure celebrities along with domestic and international tour groups by providing a wide variety of attractions, fabulous restaurants, spectacular special events and authentic experiences. Because there are so many sightseeing possibilities along the 25-mile length of the Coachella Valley, Greater Palm Springs works well as a hub-and-spoke destination. Popular day trips include Joshua Tree National Park and Temecula Valley wineries.
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Sunnylands Center and Gardens Experience what political figures, dignitaries (including President Obama’s meeting with China’s president in June, 2013) and other VIPs have known about the Annenbergs’ historic estate and grounds.
Windmill Tours Renewable energy is the wave of the future. Groups can explore the inner workings of Coachella Valley’s windmills on a guided tour.
Agua Caliente Cultural Museum Discover native cultures through lively exhibitions, educational programs and collections of art and artifacts at the Aqua Caliente Cultural Museum.
Palm Springs Aerial Tramway
Festival Fun
Experience a breathtaking journey up the sheer cliffs of Chino Canyon aboard the Palm Springs Aerial Tramway, which is celebrating its 50th anniversary in 2013. The world’s largest rotating tramcar begins the 10-minute ride at the Valley Station – elevation 2,643 feet – and ends at the Mountain Station – elevation 8,516 feet.
To add value to itineraries, operators should include one of Greater Palm Springs’ well-known special events, several of which have made the American Bus Association’s Top 100 List. The Indian Wells Art Festival, to be held on April 4-6, 2014, has been designated as one of the Top 100 Events in North America for 2014. Watch the on-site demonstrations including sand sculpture, glass blowing, painting, weaving, wood carving and pottery throwing. Meet and buy directly from more than 200 artists. Groups also enjoy such Greater Palm Springs signature events as La Quinta Arts Festival (March 6-9, 2014), Indio International Tamale Festival (Dec. 7-8, 2013) and Riverside County Fair & National Date Festival (Feb. 14-23, 2014). For information on Greater Palm Springs, contact Jim Brychell, Travel Industry Sales Manager, Greater Palm Springs CVB, 760-9691335; jbrychell@palmspringsoasis.com; visitgreaterpalmsprings.com.
Walk of Stars Like Hollywood, Palm Springs honors its celebrities with the Walk of Stars throughout the downtown area. Luminaries include Marilyn Monroe, Frank Sinatra and Bob Hope.
Big Morongo Canyon Wildlife Preserve Walk the trails, go bird watching or learn about indigenous plant life while surveying the expanse of land at the Big Morongo Canyon Wildlife Preserve. Greater Palm Springs CVB Photos
A D V E R TO R I A L
USO TRIBUTE SHOW DEBUTS IN PALM SPRINGS Inaugural event set for February 2014, priced under $500 olden agers have been flocking to Palm Springs since before the Rat Pack put their stamp on this desert oasis. In February 2014, two legends of the tour business are bringing back the folks who made Hollywood in a magical 3-night entertainment adventure, “Memories in the Desert.” Produced by Bob Cline at U.S. Tours and Melinda Marinoff of Palm Springs Vacation Travel, this winter vacation is a West Coast version of the smash hit group package that originated in Virginia Beach in 2012. Over 1,200 group tour passengers whooped it in Virginia Beach last fall, now the spotlight turns on Palm Springs.
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# Three Unique Evening Shows # When the stars come out, the curtain rises on original evening entertainment. Three unique stage shows will keep your group entertained, and in stitches! The opening night kicks off in grand fashion with a USO Tribute Show. Enjoy music during dinner, followed by an original Tribute to the USO Shows of Korea and Vietnam, starring Comedian Bill Johnson accompanied by a live orchestra and the beautiful girls of “Company B” performing their tribute to “The Andrews Sisters” and other songs from the WWII, Korea and Vietnam eras. For over 70 years the USO has been entertaining troops all over the world…. Step back in time with us as we support and honor their work with a tribute to those wonderful folks who entertained America’s soldiers overseas. It’s filled with the music you love, jokes that you’ll remember, spectacular costume changes, remarkable sound and lights. The finale is a tear-jerking performance of an Armed Forces Medley by Company B and a surprise tribute that promises to bring down the house. The second evening is M*A*S*H 4077 Night at the iconic Palm Springs Air Museum. This is a party that would have made Trapper John proud! Bring your sense of humor, enjoy a Martini in The Swamp, a Mess Hall Dinner (our food is much better than theirs ever was), plus a 1950s Dance Party “under the stars” on the museum’s tarmac.
You’ll have a chance to see the displays of WWII airplanes including a B-52. But the display of vintage airplanes should be less interesting than your fellow guests. Everyone is encouraged to wear Korean War-era costumes or uniforms and there will be two hilarious competitions – best M*A*S*H uniform and a Corporal Klinger Fashion Show. Night three is a spectacular event at the grand Riviera Hotel. The Riviera was the infamous ’60s hangout for celebrities and socialites. The Riv was the practice stage and stomping ground for Frank, Dean and Sammy before they took their shows on the road. Tonight you remember those legends in a big show, direct from Las Vegas, “Drinkin’ – SinTour members in Palm Springs will wax gin’ – Swingin’”. There’s nostalgic at a M*A*S*H party and shows starring big-name legends from the past. magic in the air on this notorious stage as the group pays homage to Ol’ Blue Eyes, Dean Martin and Sammy Davis, Jr. It’s a musical tribute with a live orchestra on the very stage that the Boys called home. You will applaud their music often and laugh at their antics as you remember the larger-than-life personalities of America’s greatest boys club.
For more information, contact Bob Cline @ US Tours 304-485-8687, sales@ustours.biz; or Melinda Marinoff, Palm Springs Vacation Travel, 760-394-6580, Melinda@TourPS.com.
LeisureGroupTravel.com
October 2013 23
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ed Hot Celebrations is the travel trade's event connection. Visit
Louisville, KY
www.redhotcelebrations.com for
a comprehensive listing of destinations and events targeting for tour operators, travel agents and group leaders to consult when researching tours for their groups. One of the most frequently asked questions by group leaders is how to find new events, festivals and destinations. Red Hot Celebrations is a
he Belle of Louisville is turning 100 years old, and she’s invited her good friends to help celebrate! From October 15 through 19, 2014, nine riverboats, some as far away as Galveston, Texas, will participate in a five-day Riverboat Festival along the Louisville Waterfront. Don’t miss this once-in-a-lifetime opportunity to enjoy riverboat races and parades, concerts, fireworks, themed cruises, and more in honor of her unprecedented milestone. Experience American history first hand aboard our nation’s oldest steamboat! www.VisitBelles100.com Nancy Willhoite, Belle of Louisville 502-523-6045 • nancy@belles100.com
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one-stop shop for tour operators looking to add value to their itineraries by including special events.
Dublin, OH rish attitude is all you need to experience the Dublin Irish Festival! For the past 26 years, the first weekend in August has been dedicated to celebrating all things Irish in Dublin, Ohio. The festival takes place on 29 acres of parkland at beautiful Coffman Park. With 7 stages, 65 musical acts and over 500 entertainers, there is something for everyone. Each year over 100,000 attendees enjoy nonstop music, dance, a marketplace with imported goods, genealogy, a 10th century Irish village, Celtic Canines, storytelling and so much more. Festival gates open at 4 pm on Friday. www.DublinIrishFestival.org Samantha Kennedy, Dublin CVB 800-245-8387 • skennedy@IrishisanAttitude.com
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24 October 2013
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Fort Worth, TX ort Worth, TX - the city of Cowboys and Culture, an ideal overnight destination for your next tour to North Texas. Enjoy our legendary Western Heritage in the Stockyards National Historic District; brand new attractions in downtown: JFK Tribute & the Plaza in Sundance Square, our top rank museums and unique attractions. Plan your trip around these nationally recognized events: Oct. 25 – 27, 2013 Red Steagall Cowboy Gathering & Swing Festival Jan. 17 – Feb 8, 2014 Fort Worth Stock Show & Rodeo Mar. 27 – 30, 2014 – Fort Worth Food & Wine Festival Apr. 10 – 13, 2014 - Main Street Arts Festival
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Reading, PA xperience jazz – and blues-filled days and nights in Greater Reading, PA at the 24th Annual Boscov’s Berks Jazz Fest, March 28 – April 6, 2014! With over 120 scheduled events, the annual festival features world class musicians and new talent performing at ticketed and free concerts over ten days. Great shopping, attractions and dining - all in one area – make the Berks Jazz Fest the perfect spring getaway. Bring your friends and make it a party - contact us for festival information or help with lodging and itineraries. Ask about Girlfriends Getaway™ and More! www.gogreaterreading.com Margo DeRouchie, Go Greater Reading 800-443-6610 • margo@gogreaterreading.com
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www.FortWorth.com Estela Martinez-Stuart, CTA Fort Worth CVB 800-433-5747 • EstelaMartinez@FortWorth.com
For a comprehensive listing of destinations and events targeting tour operators, travel agents, and group leaders, please visit us at:
www.redhotcelebrations.com 562-920-3395
Pocono Mountains, PA he Pocono Mountains Region is a group destination filled with unforgettable fun. With 2400 square miles of breathtaking natural beauty, exciting adventures, and countless events to experience year-round, the Pocono Mountains is your natural choice. Fall in the Pocono Mountains opens your senses with over 150 species of trees popping with vibrant color, crisp mountain air and the sounds of the COTA Jazz and Arts Festival in Delaware Water Gap, the tastes of the Pocono Garlic Festival at Shawnee Mountain and the sights at Black Bear Film Festival in Milford, or test your spirit at the Pocono Challenge along the Delaware River. www.poconos.org Ann Pilcher, Pocono Mountains Visitors Bureau 570-421-5791 • ann@poconos.org
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October 2013 25
On Culinary Travel
❖ lucy m. long
Culinary Tourism: Exploring the Meanings of Food FOOD OFFERS A window on the
Foodways—Food is more than just
markets! Exotic ingredients and dishes
world and a mirror on ourselves. I’ve
the stuff we eat. All the activities and
are fun, but what’s new and different
always loved exploring with food.
thinking surrounding that stuff con-
to one person is old hat to another.
Trying new tastes and ingredients.
tribute to what it means—perfor-
Learning about the history of a dish
mance, concepts, production,
ous venue for culinary tourism, but
and the history of a culture through an
procurement, preservation, prepara-
festivals, fairs, holiday celebrations,
ingredient. Meeting the people who
tion, presentation, consumption, and
grocery stores, cookbooks, cooking
grow and prepare food I’m eating.
even cleanup and disposal. We can
magazines, literature, films, television
So, when I started reading tourism
Venues—Restaurants are an obvi-
be culinary tourists, exploring a food
and the internet also offer wonderful
scholarship in the early 1990s, it was
culture, through any of those activi-
opportunities for exploring food. I love
natural to apply it to food. And I was
ties. Cooking classes are currently a
to travel, but sometimes it’s just not
dismayed to find that food was only a sideline within hospitality services—or, worse, that trying new food was criticized as an expression of colonialist,
Tourists can learn about other cultures through their foodways
hegemonic impulses. I knew that I was popular way to learn about another
possible, so these
and not worry about having enough of
cuisine and frequently include shop-
other media offer
it, but I also was respectful and learned
ping in local markets, too. Helping out
“virtual travel.” We
about other people through food.
on a farm is another popular form, but
can also look more
Thus began my thinking about culinary
few people think of cleaning up after
closely at the food
tourism, and in 1996 at an American
eating as a way to be a tourist. It was
we eat every day,
Folklore Society conference, I pre-
an adventure to me though, as a city
seeing and tasting
sented the phrase as a framework
girl, to take the table scraps out to the
it, as if we’re outsiders—discovering
for exploring the meanings of eating
chickens when I stayed in a village
that it carries fascinating memories,
other cultures’ foods. That led to publi-
in Laos (and with my cousins in the
histories and identities.
cations and definitions—“eating out of
Appalachian mountains). Similarly,
curiosity,” “adventurous eating,” “the
preservation methods differ around
offers a way to explore the various
intentional, exploratory participation in
the world and offer insights into a food
meanings of food and ways we can
the foodways of an Other.”
culture—squid drying in the sun in
connect to and through food. It reminds
That unwieldy definition sounded
University of Ken
tucky Press
privileged to be able to explore food
Most of all, though, culinary tourism
Korea, fish frozen in snow in Alaska,
us that we all need to eat to survive,
academic enough to give the study of
grapes sundried into raisins, hams
but we all attach our own cultures, cir-
food credibility! But it also offers
hanging in a smoke house.
cumstances and personalities onto it.
frameworks that expand our thinking
“Other”—Culinary tourism can ex-
about both food and tourism. I outline
plore the foodways of other regions,
them here, and readers can apply
religions, ethnicities, socioeconomic
them to their own situations and inter-
classes, genders, ages, families—
ests (and pocketbooks). Also, culinary
any group different from the tourist’s
tourism can occur at home, in one’s
familiar world. Even exploring locally
kitchen or library, but it frequently mo-
grown products can be tourism for
tivates travel.
someone used to shopping in super-
26 October 2013
With that in mind: eat, taste, explore, and experience! Dr. Lucy M. Long directs the non-profit Center for Food and Culture (www.foodandculture.org) in Bowling Green, Ohio. She is author of Culinary Tourism (2003), Regional American Food Culture (2009), and the forthcoming Food and Folklore: A Reader and Ethnic American Food Today Encyclopedia.
LeisureGroupTravel.com
There’s something for everyone in your group, including you. From our homestyle cooking that satisďŹ es the pickiest eaters to our country store ďŹ lled with gifts and games for everyone. With our designated tour bus parking,* dedicated group phone line, and large party seating accommodations, it’s like we were custom built just for you. And as always, a meal for your driver and guide is on the house. It’s just one of our ways of making sure everyone on the road is taken care of.
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Sunday–Thursday 6 a.m.–10 p.m., Friday & Saturday 6 a.m.–11 p.m.
All locations company owned and operated.
*Designated oversized parking at most locations. Š2013 CBOCS Properties, Inc. “Cracker Barrel Old Country Store� name and logo are registered trademarks of CBOCS Properties, Inc., Reg. USPTO.
FIND YOURSELF
lost
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seasons.
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on location: south ❖
Discovering
Baton Rouge
Louisiana’s capital city abounds with group-friendly sights By DAVE BODLE
The Old State Capitol, an 1847 Gothic Revival masterpiece designed to resemble a medieval castle, accents this view of the Mississippi River.
U All Photos Courtesy of VisitBatonRouge Photos
pon first glance it might seem that Baton Rouge is all
Louisiana seemed to either love him or despise him.
about football and politics. There’s no doubt that many
Although football is alive and well in Baton Rouge and
of the locals love their Louisiana State University
surely there are a few political characters (each state has
(LSU) Tigers of the powerful Southeastern Conference. The
some), there is so much more to this warm and inviting city.
tailgating at Tiger Stadium is legendary. Southern University of
The attractions are varied, entertaining and educational, and
the Southwestern Athletic Con-
since this is Louisiana, you can
ference is also a local favorite
expect a dining experience. So,
and enjoys great fan support.
let’s “Geaux Visit Baton Rouge.”
The history of Louisiana poli-
The place to begin any visit to
tics on display in the state capital
Louisiana’s capital city is the
may be as entertaining as a Sat-
Capitol Park Museum. The first
urday evening football game.
floor gallery, “Grounds for Great-
Huey Long’s political career, as
ness: Louisiana and the Nation,”
governor and later U.S. senator,
introduces
was filled with accomplishments
Louisiana’s history. The exhibits
and criticisms. The good folks of 30 August October2013 2013
The riverfront’s USS Kidd is a World War II destroyer.
the
visitor
to
shed light on the Louisiana PurLeisureGroupTravel.com
The Old Governor’s Mansion housed nine governors from 1930 to 1961.
your feet to Louisiana music at five listening stations and discover that Mardi Gras is celebrated not only in New Orleans, but in Baton Rouge and other towns. The Capitol Park Museum is just one of a dozen stops on the Louisiana State Capitol grounds. Be certain to include a visit to the Louisiana State Capitol building. As the tale goes, in 1931 Gov. Huey Long commissioned the building of the tallest state capitol building in the nation. (He was angry at attempts to impeach him in the old capitol building.) Curiously, this very structure was the site of then Sen. Long’s assassination. A bullet hole from the assassination is visible, as is a large splinter lodged in the ceiling of the Senate chamber from a 1970 bombing. Long’s grave, formal gardens, the Louisiana State Library and the former LSU campus, along with a welcome center and other historical attractions, are all part of Capitol Park. A trolley Baton Rouge menus abound with Louisiana specialties like Cajun shrimp.
service operates Monday through Friday from 10:30 a.m. to 2:30 p.m. with
chase in 1805, the Battle of New Orleans, and the impor-
stops at each attraction.
tance of the Mississippi River, aquaculture and agriculture
Close to Capitol Park in downtown Baton Rouge, more
to the state’s economic development. Slavery and civil
history awaits. The Old Governor’s Mansion, built in 1930
rights are both addressed. The contributions of Louis Arm-
by Huey Long, has served as a residence for nine gover-
strong and Huey P. Long are found in the “Grounds for
nors and their families. Huey’s brother, Earl, might have
Greatness” gallery.
been the flashiest governor. Known for frolicking with dancer
The museum’s second-level gallery, “Experiencing Louisiana: Discovering the Soul of America,” focuses on
Blaze Starr, he apparently wanted to match his brother’s escapades.
the state’s culture, taking the visitor on an entertaining road
A must stop is Louisiana’s Old State Capitol. Its castle-
trip through three distinct regions. The colorful traditions,
like Gothic architecture has withstood 160 years of war, fire,
including distinctive foods, of Southeast, North and
desertion, and a fair share of scandal and gossip. The 12-
Southwest Louisiana are part of this imaginary tour. Tap
minute film “Ghost of the Castle” is captivating. The Huey
LeisureGroupTravel.com
October 2013 31
on location: south ❖
Obtain Louisiana visitor guides and itineraries and contact groupfriendly suppliers directly at leisuregrouptravel.com/instant-info
Long gallery will beg you to join the debate regarding his assassination. Nearby on the banks of the Mississippi, the USS Kidd serves as the cornerstone of the Veterans Memorial & Museum. The WWII Fletcher class destroyer was known as the “Pirate of the Pacific.” The museum features the largest display of model ships in the South. The memorial serves to honor the service of all our veterans. Also located on the river is the Louisiana Art & Science Museum, housed in a historic railroad depot, where highlights include planetarium sky shows and an ancient Egypt gallery. For a glimpse into French Creole life before the Civil War, visit Magnolia Mound Plantation, near downtown. The house reflects the period with furniture and accessories mostly built by Louisiana craftsmen. The open-hearth, outdoor kitchen features vintage utensils from reflector ovens to waffle irons. Magnolia Mound offers regularly scheduled cooking seminars. An event shelter ideal for workshops and catered meals is located on the grounds. The LSU Rural Life Museum provides insight into 19th century agriculture. It includes cabins, slave quarters, a store, Tailgating is a time-honored tradition with Louisiana State football fans.
tools and a lovely quilt collection. Take time to stroll through
Mardi Gras Bash Saturday, Feb. 22, 2014 Shreveport-Bossier, LA The 8th Annual Mardi Gras Bash is the ultimate party in a climatecontrolled tent on the most exclusive spot on the parade route. The event starts at 1:30 p.m., Saturday, Feb. 22, and is hosted by the Shreveport-Bossier Convention and Tourist Bureau. Group tours that book for the Mardi Gras Bash enjoy authentic Louisiana cuisine, dancing to Cajun tunes, seeing outrageous Mardi Gras personalities and, of course, catching some beads at the parade.
Reserve your group’s spot today Tickets are just $35 per person. Ticket deadline is Feb. 12, 2014.
T he Party Starts Here 32 October 2013
To book your group, contact Erica Howard, group tour sales manager, at ehoward@sbctb.org or call (800) 551-8682 ext. 104. LeisureGroupTravel.com
Savor the difference
on your next Group Tour…
Come to Iberia Parish to experience food like never before, famous attractions, sizzling events, eclectic lodging and people who never meet a stranger.
Too HOT to pass up!
• TABASCO Factory and Country Store • Jungle Gardens of Avery Island • KONRIKO Company Store and Conrad Rice Mill • Jefferson Island Rip Van Winkle Gardens • Cajun and Creole Cuisine
Too SWEET to skip! • Shadows-on-the-Teche Plantation Home • Jeanerette Sugar Museum • Bayou Teche Museum • Antique Rose Ville Tea Room and Gardens • James Lee Burke’s “Iberia Trail” • New Iberia Historic Main Street • Boutiques, specialty stores and galleries
ĉĉĉġĊąĂġăĈąĂ đ !.% . 2!(ċ +)
New Iberia đ Avery Island đ Jefferson Island đ Jeanerette đ Loreauville đ Delcambre
Houmas House Plantation & Gardens
Countless stories live within the walls and grounds of our plantations which have held watch over the mighty Mississippi for centuries. Plan your history-making adventure today and have your own stories to tell.
/NolaPlantations
866.204.7782
VisitNOPC.com
on location: south ❖ tranquil Windrush Gardens, a semi-formal garden that duplicates the natural Louisiana landscape. The museum is a great setting for either a box lunch or evening meal. A nice complement to the gardens is Bluebonnet Swamp Nature Center. On 1.3 miles of walking trails, visitors get a close-up look at a cypress swamp and magnolia-beech forest. A large nature center tells the story of the swamp. Baton Rouge’s dining scene is exactly what you’d ex-
Architectural grandeur awaits at Oak Alley and the Old State Capitol.
pect in Louisiana. Fresh fish and shellfish from the Gulf are blended with local ingredients producing proven regional recipes. You may see local chefs doing their shopping Saturday mornings at the Red Stick Farmer’s Market in downtown Baton Rouge. With Baton Rouge’s history of Spanish, French, British, American, Cajun and Creole, it’s no wonder that the community is considered a melting pot of flavors. It’s only fitting that the Louisiana Culinary Institute would choose the city for its facility. In addition to training aspiring chefs in culinary and pastry arts, the school opens its doors to scheduled demonstrations and hands-on cooking classes. Nearby attractions make Baton Rouge ideal for hub & spoke tours. In Vacherie and Darrow, respectively, are Laura Plantation, where Creoles lived for more than 200 years, and Houmas House, considered the crown jewel of Louisiana’s River Road. Nottoway Plantation and Oak Alley Plantation are also just a short drive. Some groups may find a visit to the Louisiana State Penitentiary Museum at Angola of interest. Yes, that Angola which in the 1960s had a reputation as the “Bloodiest Prison in the South.” The museum tells the story from the penitentiary’s earliest days to its present as a model facility. Between Baton Rouge and New Orleans on the banks of the Mississippi River is the National Hansen’s Disease Museum. An abandoned plantation became the Louisiana Leper Home in 1894, one of two in the U.S. Operated by physicians from the National Public Health Services and Daughters of Charity, the facility officially closed in 1999. The sightseeing possibilities in Baton Rouge and beyond are endless, making this part of Louisiana a prime spot for group tours. Start planning your next itinerary today at visitbatonrouge.com. LGT Cheer on the Tigers and pay tribute to veterans at the USS Kidd complex. 34 October 2013
LeisureGroupTravel.com
on location: south ❖
All Photos Courtesy of Greater Birmingham CVB
Exhibits at the Birmingham Civil Rights Institute trace the history of local struggles for equal justice and address human rights issues worldwide.
G E T T I N G TO K N O W
BIRMINGHAM Industrial heritage and a dominant chapter in civil rights history highlight itineraries in Alabama’s largest city
By Dave Bodle
t may surprise that Birmingham was not founded until 1871
Sloss Furnaces began manufacturing iron a year later. The
during the post-Civil War Reconstruction period. Named
company continued production for almost 90 years. Sloss and
for a major industrial city in England, Birmingham rapidly
other Birmingham magnates competed with the industrial north
grew as a railroad transportation center with a concentration on
on the backs of cheap, non-unionized and African-American
the iron and steel industry. The city’s rapid rise earned it the
labor from rural Alabama. Through their hard work under de-
nicknames “Magic City” and “Pittsburgh of the South.”
manding circumstances these men rebuilt the Southern econ-
I
In 1881 entrepreneur James Sloss capitalized on the abundance of limestone, coal and iron ore found in the area. The LeisureGroupTravel.com
omy and led America into the Industrial Revolution. The Sloss Furnaces were designated a National Historical October 2013 35
on location: south ❖ Landmark in 1981. Both guided and self-guided tours
A RELIGIOUS PILGRIMAGE IN ALABAMA he Eternal Word Television Network (EWTN) and Shrine of the Most Blessed Sacrament in Central Alabama combine to offer an eye-opening pilgrimage for Catholics and a memorable tour for people of all faiths. With $200 Mother Mary Angelica founded EWTN in Birmingham. Now in its 30th year, the Global Catholic Network reaches 150 million households in 140 countries. The EWTN grounds in Irondale (just outside of Birmingham) are also home to the Franciscan Missionaries of the Eternal Word Friary. Friars lead informative tours of the technology behind the scenes of the EWTN production facilities. Some of the church’s most outstanding theologians and scholars participate in live shows, AM & FM radio broadcasts and worldwide shortwave radio. EWTN’s chapel and the surrounding campus provide opportunities for prayer and meditation. A daily schedule of Masses, talks, devotions and tours is offered daily for both individuals and groups. In 1999 Mother Angelica founded the Shrine of the Most Blessed Sacrament. The church is located in rural Hanceville, just an hour or so from Birmingham. The Shrine adjoins the monastery of Our Lady of the Angels, where Mother Angelica and her sisters live and keep a constant prayer vigil. The beautiful Temple of Divino Nino (upper church) and the lower church (with exhibits that include computer images of the Shroud of Turin) are reminiscent of the great cathedrals of Europe. The piazza modeled after St. Peter’s in Rome can accommodate 30,000 faithful. Not to be overlooked are the near life-size Nativity, a reproduction of the grotto at Lourdes and the Castle San Miguel housing the catered eating area and gift shop. Guided tours of the Shrine may be arranged, and bag lunches are permissible with advance notice. A daily schedule of Masses and Confessions is available for pilgrims. Both the Shrine and EWTN request that you dress appropriately, refraining from wearing shorts and sleeveless shirts. (ewtn.com/pilgrimage/catholic-activities.asp, olamshrine.com)
T
provide a humbling experience when the size and scope of the facility are realized. It’s a good place to begin a Birmingham experience A visit to Vulcan Park and Museum on Red Mountain, another good introduction to Birmingham, offers a panoramic view of the surrounding area. Sitting atop a 124-foot pedestal is the 56-foot-tall Vulcan, the Roman god of the forge. Originally cast for the 1904 World’s Fair, Vulcan in 1939 found a permanent home in the park built during the Great Depression by the Works Progress Administration. Both indoor and outdoor exhibits share the area’s history and the story of Vulcan. For a sense of the city’s history and culture, exploring the 1963 events that changed both a country and the world is a must for any Birmingham itinerary. It was a pivotal year in the American civil rights movement and Birmingham was in the forefront. On the surface, segregated Birmingham began 1963 in a rather mundane manner. However, the embers that would spark the firestorm were in place. Alabama’s newly elected, segregationist governor, George Wallace, was giving his inauguration speech while at almost the same time black leaders from throughout the South gathered to plan how the segregationist ways of Birmingham could be stopped. Veterans from the Montgomery Bus Boycott, Petersburg Improvement Association and Southern Christian Leadership Conference joined local leader Rev. Fred Shuttlesworth, who had been a victim of numerous attacks in his efforts to address racism. Dr. Martin Luther King and Rev. Andrew Young lent their expertise to the planning. Over the course of 1963, they launched small-scale sit-ins, mass meetings in churches, boycotts of Birmingham businesses, demonstrations and large marches. The intent was to cripple the opposition to integration through publicity, economic boycott and filling jails that were not constructed to accommodate so many. Their efforts were met with violence and arrests. On Good Friday, April 12, 1963, King, Shuttlesworth and Dr. Ralph Abernathy were arrested for leading a march that began at St. Paul United Methodist Church. King’s famous “Letter from Birmingham Jail,” addressed to white clergy, was in response to their opinion that segregation should be pursued through the courts. King’s response vindicated civil defiance. Throughout spring and summer the com-
The Nativity: A must-see at the Shrine (top).
munity and its leaders continued on their path to end injustices.
36 August October2013 2013
LeisureGroupTravel.com
Obtain Alabama visitor guides and itineraries and contact groupfriendly suppliers directly at leisuregrouptravel.com/instant-info
It was September 1963 that proved to be pivotal. The effort
Milestone Gallery and Human Rights Gallery have intriguing
to integrate public schools was thwarted by Wallace, and Pres-
stories to tell. Named for Birmingham’s first African-American
ident Kennedy ordered the Alabama National Guard mobilized.
mayor, the Richard Arrington, Jr. Resource Gallery contains a
Bombings of the homes of prominent blacks added to the city’s reputation, but the monumental event was the
host of historical information. Across the street from the Institute, Kelly Ingram Park
bombing of the Sixteenth Street
was ground zero in the battle for
Baptist Church, Birmingham’s old-
equality. This was the gathering
est black church. Amidst the dev-
point for peaceful protesters. They
astation on that horrible day the
were met by violence. Vicious at-
lives of four young black girls,
tack dogs, high-powered water can-
ages 11-14, were lost. The 1963
nons, clubs, fists and jail awaited
Birmingham tragedies and the
the demonstrators.
outrage they caused are credited
Guided by an audio walking
partly for the passage of the 1964
tour, park visitors are taken to nine
Civil Rights Act.
monuments recognizing the par-
In downtown’s Civil Rights
ticipants of the 1963 events. The
District, the Birmingham Civil Rights Institute tells both the local community’s story and the
foot soldiers, the ministers and the Sixteenth Street Baptist Church was a hotbed of activity during the fight for civil rights in Birmingham, Alabama.
children’s crusade are each recognized. A reflecting pool repre-
history of the civil rights movement. The Barriers Gallery shows
sents the peace earned, and memorials to leading Alabama
the inequality of segregation through 1954. In the Confronta-
African-Americans are prominent. Special recognition is
tion Gallery visitors hear words spoken behind closed doors
given to Fred Shuttlesworth and Martin Luther King.
and wonder if that could have been their voice. The Movement
Diagonally across the street from Kelly Ingram Park sits
Gallery showcases events from 1954 through 1963. The
the Sixteenth Street Baptist Church, one of the most his-
Statues in downtown Birmingham’s Kelly Ingram Park honor foot soldiers of the civil rights movement as well as leaders like Martin Luther King.
LeisureGroupTravel.com
October 2013 37
on location: south ❖
The Sloss Furnaces site, now a museum, recalls a gritty industrial past.
torically significant sites in the nation. Serving Birmingham since 1873, the church is still a place of worship and a center of community life. In 1963 due to its prominence in the community and proximity to Birmingham’s downtown, the church served as headquarters for mass meetings. Visitors are welcome, and guides are always close to answer questions, but the preference of most visitors is to quietly reflect on the significance of the events. Do take time to watch the informative video and observe the large stained glass window in the balcony of the church front. The image of a black crucified Christ was a gift from the people of Wales. The nearby Fourth Avenue Business District offers a gathering of black and minority-owned businesses that service customers of all races. At the Alabama Jazz Hall of Fame, musician and only living member of the Hall, Frank “Doc” Adams, may just take you on a personal tour and play some of that clarinet reminiscent of his time with the Duke Ellington Orchestra. The Embassy Suites-Birmingham offers a “Birmingham Civil Rights” package. A portion of the room revenue is given back to the city for educational projects relating to civil rights history. With time left for shopping, a visit to The Outlet Shops of Grand River is a must. Located just minutes from Birmingham, The Shops welcome groups. Tours of 15 or more receive a complimentary VIP discount book, a goody bag for the group and a food voucher for the driver. From the most popular accessories and footwear to men’s & women’s apparel and specialty items, the stores offer some of the best values in the area. To begin planning your Birmingham trip, including Red Mountain Park aerial adventures and the McWane Science Fly through the treetops at Red Mountain Park’s Kaul Beanstalk Forest.
38 October 2013
Center and IMAX, log on to birminghamal.org. LGT LeisureGroupTravel.com
on location: europe ❖
Voyage to the
Top of Europe Bundle up for a winter cruise adventure in Norway By Randy Mink
orway in winter? When I told someone I was booked
for an early March cruise along the coast of this
be chattering every time I got off the ship? I knew about sum-
N
passenger MS Trollfjord, I had my own doubts. Would my teeth
sparsely populated Scandinavian country, he gave
mer’s glorious Midnight Sun in these northerly climes—and the
me a look that said, “You gotta be crazy.” His idea of a winter
opposite phenomenon in winter—so would short periods of
cruise was a tropical swing to Grand Cayman and Cozumel,
daylight put a damper on things? Would it rain and snow on
not snowbound ports above the Arctic Circle, places with
my parade?
strange names like Tromsø and Honningsvag. In the months before my departure on Hurtigruten’s 822Hurtigruten ships dock every day of the year in the fairy-tale town of Ålesund.
Those of us on the seven-day/six-night voyage from Bergen did indeed endure our share of snow and ice—onshore and ondeck—not to mention brief encounters with choppy seas. Admittedly, an off-season cruise to the northern tip of Europe— venturing within miles of Russia—is not everyone’s cup of (ice) tea. But for adventurous, well-traveled types willing to embrace winter, it’s magical. For me, this cruise (my 34th) was one of the best ever. It obviously was no ordinary cruise, but Hurtigruten is no ordinary cruise line. Since 1893, Hurtigruten coastal ferry company has served as a nautical lifeline linking towns along Norway’s
Terje Borud/visitnorway.com
40 October 2013
LeisureGroupTravel.com
Hurtigruten’s destination-minded travelers, nature is the entertainment. The route is justifiably promoted as the “world’s most beautiful voyage.” The winter trips are marketed as “Hunting the Light” voyages because of the strong possibility of seeing the Northern Lights once you’re above the Arctic Circle. The focus on Norway is a strong selling point for Hurtigruten. Instead of flitting from one country to the next, you come away with a real feeling for a land and its people. Almost all Hurtigruten crew members are Norwegians, a hardy stock fabled for their seafaring heritage. They do this cruise day in and day out, so you know you’re in good hands. With safety always an issue, I found their knowledge of the waters, Randy Mink
weather and local conditions reassuring. Except for a few
Hurtigruten passengers take in the shorelines of the majestic fjords.
stretches of open ocean, most of the journey takes place in sheltered passages, so there’s usually land in sight—a comforting thought. Ålesund, the fishing capital of Norway, was our first sight-
jagged, island-dotted coast, which stretches nearly 1,100
seeing stop. We had three hours to explore the fairy-tale town,
miles from the North and Norwegian seas in the Atlantic to the
a photographer’s dream with scenic canals and Art Nouveau
Barents Sea in the Arctic Ocean. Once known as “mail ships,”
buildings accented by turrets, cupolas and onion domes. Also
Hurtigruten vessels no longer deliver letters but they still carry
worth a photo are cod fishermen who gladly pose with their
cargo, cars and Norwegians hopping from town to town. The
catch.
fleet’s bread and butter, though, is the tourist trade.
With daytime highs around 30 degrees, it wasn’t that chilly
One of 11 Hurtigruten ships leaves Bergen every night of
in Ålesund. The influence of the North Atlantic current warmed
the year northbound for Kirkenes, a small port town at the
by the Gulf Stream tempers the climate along Norway’s entire
very “top” of Norway, just four miles from the Russian border.
coast, making it milder than would be expected at these lati-
And daily there’s a ship from Kirkenes in reverse. The full itin-
tudes. The warming effect keeps coastal waters free of ice, al-
erary touches 35 ports, but certain stops are only about 30
lowing ship traffic year round. So don’t let visions of icebergs
minutes, often in the wee hours. In cruising, there’s nothing
or blizzards throw cold water on your vacation—just bundle up,
else quite like it.
boots and all.
Americans would be most comfortable on one of Hur-
Another misconception that might deter winter visitors:
tigruten’s larger, more recently built ships. Besides the Trollfjord
constant darkness. Because we took a March cruise, the
(launched in 2002), these would include the 1,000-passenger
days were becoming longer. In fact, we enjoyed daylight (usu-
MS Finnmarken (2002) and MS Midnatsol (2003). Specially built
ally gray) from breakfast time to late afternoon. In early win-
to navigate the coastal fjords of Norway, the vessels offer ameni-
ter, though, travelers can expect plenty of darkness north of
ties found on any first-rate cruise ship. Just don’t expect rousing
the Arctic Circle, where, from late November to late January
nightlife, multiple restaurants and a crowded list of activities. To
in some towns, the sun never peeks over the horizon.
The mysterious Northern Lights dazzle winter cruise travelers in Norway.
Gaute Bruvik/visitnorway.com
LeisureGroupTravel.com
October 2013 41
on location: europe ❖
ONLINE EXCLUSIVE: For a look at Trondheim, Norway’s magnet for Christian pilgrims, see the article on our InSite on Religious Travel website. Log on to http://tinyurl.com/qdy89fg.
Trondheim, Norway’s third largest city (pop. 170,000) and
excursion. Before taking off for a ride across the tundra, we
site of its most important church, was our next day’s stop. An
had time to visit with the Alaskan huskies in their kennel. With
excursion took us to Nidaros Cathedral, a massive Gothic
a musher in back and two passengers per sled, a 10-dog team
structure where the kings of this Lutheran nation are crowned.
took us over snowy fields and a frozen lake.
Adjacent to Scandinavia’s largest medieval structure is the
Continuing northward, the Trollfjord arrived at noon the next
fortress-like Archbishop’s Palace, where one wing exhibits the
day in Honningsvag, the jumping-off point for North Cape, the
Norwegian crown jewels.
continent’s northernmost point. We were all ready for the 22-
Calm, glassy waters greeted us on our third full day, a
mile trip to the rocky plateau rising from the Arctic Ocean, but
leisurely day at sea. Some people were out taking pictures of
the tour was cancelled because of snow-covered roads. At
the quaint farms backed by snow-dusted mountains that
least we had a few hours to poke around Honningsvag’s har-
looked like mounds of powdered
bor, watch school kids sledding at re-
sugar. Others admired the winter
cess and browse in a souvenir store
wonderland through floor-to-ceiling
selling reindeer skins.
windows in the lounges. Many pas-
That evening, from the fishing vil-
sengers were older British couples,
lage of Kjøllefjord, we embarked on
but I also met Germans, Japanese
a thrilling excursion entitled “Snow-
and Chinese, plus a few fellow Amer-
mobile Trip in Lapland.” Outfitted with
icans.
helmets and thermal suits, we manned our own vehicles, making
day at sea, we passed a tiny island
four stops to hear our guide talk about
with a metal globe at the imaginary
the Northern Lights and Sami people
line that circles the earth at 66° lati-
(formerly called Laplanders and best
tude north, a line that marks the
known as reindeer herders). The light
Terje Rakke/Nordic Life – visitnorway.com
Crossing the Arctic Circle on our
southernmost point at which there’s constant daylight on Midsummer Night’s Eve, the longest day of the year. Soon after we crossed, the crew initiated willing passengers in a ceremony that called for a ladle full of ice cubes poured down our backs. Fol-
Dog sledding is an exhilarating shore excursion option for Hurtigruten passengers exploring coastal Norway.
lowing the “baptism,” I went to my
show on this outing was spectacular as the sky filled with billowing white forms. In Kirkenes you’re on the cusp of the frontier. It’s the end of the line for Hurtigruten, not far from the borders of Russia and Finland. In addition to dog sledding and snowmobiling,
room, changed into my swimming suit, bounded back to the
Kirkenes shore excursions include “The Russian Border,” with
top deck and slid into the outdoor hot tub.
a stop at the border station between Norway and Russia, and
On the first night above the Arctic Circle, our hopes of see-
a tour of Kirkenes Snow Hotel. After the cruise, our group
ing the Northern Lights were realized. An announcement dur-
stayed a night in the seasonal hotel made of ice blocks and
ing late-sitting dinner practically emptied the restaurant as
decorated with artistic carvings, braving 25-degree tempera-
people dashed out to get their coats and cameras and headed
tures in polar-ready sleeping bags (and dreading that mid-
to the icy top deck, intent on bringing home images of the
dle-of-the-night trip to the bathroom building).
cloud-like swaths arcing across the starry skies. Caused by
While the “normal” traveler would not give much thought to
streams of electrically charged solar particles entering the
winter in Norway, an offseason cruise above the Arctic Circle
earth’s atmosphere, the Aurora Borealis (the optical phenom-
is just the ticket for those beckoned by the call of the wild.
enon’s scientific name) is visible on clear nights from October
Bundle up and let the fun begin.
to March in Arctic areas. While the lights normally appear white
Per-person/double occupancy fares for a six-night Hur-
or a faint green to the naked eye, in rare cases they can be
tigruten winter cruise start at $1,430. Summer cruises are
bright green or even reddish. The camera-savvy know to use
much more expensive.
time-lapse photography, boosting exposure time to 30 seconds to intensify the colors, turning murky white into a vivid green. In the Arctic Ocean port of Tromsø I chose the dog sledding 42 October 2013
For information, contact Hurtigruten, 866-552-0371, hurtigruten.us; and Innovation Norway, 212-885-9700, visitnorway.us. LGT LeisureGroupTravel.com
on location: midwest ❖
Wisconsin Cheese Country Old World revelry puts a happy face on the festival-packed calendar of New Glarus, “America’s Little Switzerland.” Barn quilts (above) gussy up the countryside.
Noreen Rueckert/Green County Tourism
Yodeling Through
Pastoral charm and slices of Switzerland flavor the green acres of Green County By Randy Mink
CHEESE —it’s a way of life for many of us. Parmesan and provolone, feta and fontina, gruyere and gouda, blue and brie, mozzarella and muenster, cranberry cheddar and horseradish havarti—the variety is endless. We put it on burgers, salads and pizza. And who doesn’t love a good grilled cheese sandwich or dunking crusty bread cubes into in a bubbly pot of fondue? With visions of squeaky cheese curds dancing in my head, I recently traveled to Southern Wisconsin, specifically to Green County, just over the border of Illinois. The rolling green hills, sprinkled with barns and silos, are lush with fields of corn and soybeans and pastures dotted with cows. You really feel you’ve arrived in America’s Dairyland (the state’s license plate tagline since 1939). Atop the crests of roller coaster roads, you can see far and wide across this idyllic kingdom—classic Midwestern farmland. The hills and meadows reminded the area’s Swiss settlers of their homeland, and touches of Switzerland color any visit to Green County, which once reigned as Randy Mink
the Swiss Cheese Capital of the United States. Until
44 October 2013
the 1920s it was producing nearly a third of the country’s cheese and still boasts the state’s largest concen-
44 August 2013
LeisureGroupTravel.com
tration of cheese factories (13), two of them specializing in His-
Ray Kubly, who had started the enterprise decades earlier as a
panic varieties.
home business shipping cheese through the mail. The Swiss
The best place to start a cheesy journey through Green
Colony today is part of Colony Brands, a direct-marketing com-
County is the National Historic Cheesemaking Center in
pany run by Kubly’s son and grandson. Its extensive portfolio of
Monroe, 45 miles south of Madison. Museum exhibits and a
food and non-food businesses includes Montgomery Ward— yes, it’s still around. Discounts on
to know about curds and whey.
Swiss Colony cheeses, pastries,
Did you know it takes 10 pounds
candy and sausage are offered at
of milk to make a pound of
the Monroe Outlet Center, which
cheese? Or that Wisconsin’s 115
also sells clothing, jewelry and
cheese factories produce 600 va-
other merchandise marketed in
rieties? You learn that salt plays
Colony Brands catalogs. The
a major role in the curing by low-
tortes, petits fours and other baked
ering the moisture, enhancing the
goods are made right down the
flavor and preventing over-ripen-
road at Swiss Colony’s plant. The Randy Mink
10-minute video tell all you need
ing. The center displays cream separators, copper kettles and other antique equipment, but its pride and joy is a humble wooden
One of New Glarus’ artist-decorated cows stands outside the Swiss Aire Motel, where busy travelers get their Z’s.
outlet store gives a Swiss Colony goody bag for everyone on the bus. Alp & Dell Cheese Store, with
shed with a brick chimney. Recently discovered just as it had
its Swiss-style facade, is another popular stop in Monroe. Like
been left in 1917, with all equipment intact, the Imobersteg
The Swiss Colony, it offers free samples and attractive prices.
Farmstead Cheese Factory was moved to the museum
Choose from 150 cheese varieties; specialties include gruyere,
grounds from just over the border in Illinois.
havarti, gouda and montanella (a traditional Alpine mountain
Many folks around the country may associate Monroe with
cheese). Noreen Rueckert, director of Green County Tourism, said,
Bill Wyss
The Swiss Colony, a mail-order company founded in 1954 by
The Emmi Roth USA plant in Monroe, Wisconsin, offers factory tours and a chance to sample and buy at the adjacent Alp & Dell Cheese Store.
LeisureGroupTravel.com
October 2013 45
on location: midwest ❖ “I would say 90 percent of bus groups go there for a tour and tasting. The store owner (Tony Zgraggen) is a Swiss native who will often get on the bus and do a welcoming or departing yodel. Groups love it!” Groups can tour the attached Emmi Roth Kase factory through viewing windows and see blocks of cheese bobbing in brine tanks and curds tumbling into stainless steel forms. Decatur Dairy in Brodhead is the other Green County cheese factory offering tours. It’s trademarked slogan: “Curd is the Word.” Monroe, with a population of 10,800, is the “big cheese” of Green County and has plenty of group-friendly places to shop and eat on and around Courthouse Square, the focal point of downtown. For classic Wisconsin atmosphere, visit Baumgartner’s Cheese Store & Tavern, a place that hasn’t changed much since it opened in 1931. The adventurous will order a limburger sandwich, served on rye with a raw onion and sweet mustard on the side, or even combined with liver sausage. Known as the “stinky” cheese, this semi-soft variety is made at the local Chalet Cheese Cooperative, the only place in the U.S. that makes limburger. A sign on the wall advises, “Limburger: Don’t Eat it with Your Nose.” The Historic Green County Courthouse, a grand stone building distinguished by turrets and a soaring clock tower, dominates the square. Rueckert often welcomes groups to Monroe with a Power Point presentation and talk before they’re let loose to explore the 1892 building, which houses county offices. In the stately courtroom, no longer used for court, tour members have a photo op with judge’s robe, gavel, and shouts of “guilty” and “order in the court.” Just blocks from Courthouse Square is Minhas Craft Brewery, where tours include sampling and take-home gifts. Formerly Joseph Huber Brewing Co., this is the Midwest’s oldest brewery (founded in 1845) and second oldest in the nation (after Yuengling in Pennsylvania). The historic plant was purchased in 2006 by a Canadian brother-sister team, Manjit and Ravinder Minhas, the youngest brewery owners in the world. Many of the beers are brands for the Canadian market, but the product line also includes Huber Bock, Rhinelander and Lazy Mutt Farmhouse Ale. Minhas also makes Blumer’s premium sodas—the black cherry is super. The brewery houses the nation’s largest beer memorabilia museum. Across the street, the new Minhas Micro Distillery, offers its own tours. Turner Hall of Monroe, a chalet-style building a block from the brewery, serves up a taste of the area’s Swiss heritage amid Old World trappings. Its Ratskeller Restaurant, decorated with Swiss art and shields from the cantons of Switzerland, can offer groups a buffet with both American fare and Swiss specialties. Ethnic entertainment can be arranged. 46 October 2013
LeisureGroupTravel.com
on location: midwest ❖ For a true Swiss experience, drive north a half hour to New
European Imports, a shop that sells Swiss cow bells, St.
Glarus, “America’s Little Switzerland.” With photogenic build-
Bernard stuffed animals and Victorinox (Swiss army) knives.
ings in classic Swiss styles, some adorned with flower boxes,
Other shops include Glarnerladen Antiques & Collectibles,
the storybook town of 2,200 is right out of Heidi. It just made
New Glarus Bakery, New Glarus Primrose Winery and
me want to yodel, not that I know how.
Maple Leaf Cheese & Chocolate. Downtown street banners
I did catch some yodeling from a CD as I entered Esther’s
proclaim “Willkommen” and “Grüezi.” New Glarus Hotel Restaurant, housed in a former hotel
GREEN BAY SPIRITUAL JOURNEY
built in 1853, is a great place for a Swiss lunch or dinner. The
ne of the most significant religious sites in Wisconsin lies amid fields of corn and soybeans in northeastern Wisconsin, 17 miles west of Green Bay. The Shrine of Our Lady of Good Help, the only Marian shrine in the United States officially recognized by the Catholic Church, is in a chapel built on the spot where Mary, the Queen of Heaven, appeared three times in 1859 to a young Belgian immigrant woman named Adele Brise. The message of the Blessed Virgin, clothed in dazzling white with a yellow sash, was simple: Teach the Catholic faith to the children of a people who were losing their faith through neglect. Sister Adele took the message to heart and for 35 years dediThe Shrine of cated her life to the mission. Up Our Lady of Good Help and down the Green Bay Peninsula, she would travel on foot, going from house to house to catechize children and admonish sinners. Eventually Adele was joined by several young women, and St. Mary’s Boarding Academy was founded near the site of the apparitions. Today, the red brick convent and school that Sister Adele and her little community of women built in 1885 stands as a monument to their devotion and hard work. The present Tudor Gothic church, with its vaulted ceiling and wooden truss construction, was built in 1942. A life-like statue of the Madonna and Child stand behind the main altar. In the shrine’s crypt, just below the church, a statue of Our Lady of Grace stands surrounded by devotional candles and flowers on the exact spot where the remains of the two trees that the Blessed Mother stood between were found. Just outside the crypt entrance is the little cemetery where Sister Adele and her associate, Sister Maggie, are buried. (shrineofourladyofgoodhelp.com) Religious group itineraries developed by the Greater Green Bay CVB also include the National Shrine of St. Joseph at St. Norbert Abbey in De Pere, with its beautiful stained-glass windows, sacred artifacts and cloister gardens, and the 1881 St. Francis Xavier Cathedral in Green Bay. The latter, modeled after St. Ludwig Church in Munich, Germany, features 12 ornate pillars representing the 12 apostles. Its Green Bay Diocese museum houses Catholic artifacts and relics. (greenbay.com)
an appetizer. Popular main courses are Wienerschnitzel (breaded veal cutlet) and Geschnetzlets (thin slices of veal lightly browned and served with a light cream sauce). Swiss entertainment can be arranged. The restaurant’s sister property, Chalet Landhaus Inn on Highway 69, is a magnificent specimen of Swiss-style architecture, with its profusion of geraniums and petunias tumbling from balcony boxes. Just as photo-worthy are the inn’s two
Bill Wyss
Greater Green Bay CVB
O
chef will do a fondue demo and then have the group taste it as
Festivals in New Glarus provide a magic carpet ride to the Swiss Alps.
painted cow statues, part of the town’s Cow Parade, a collection of 15 fiberglass cows imported from Switzerland and decorated by area artists. With 67 rooms, Chalet Landaus is large enough to accommodate bus tours and has a restaurant. Another magnet for groups in New Glarus is Swiss Historical Village, a collection of 14 buildings with exhibits that portray the life of early immigrants. Guides, many with family roots in New Glarus, take groups through the schoolhouse, church, log cabin, cheese factory and other structures (replicas or transplanted originals). Swiss-themed festivals in New Glarus include the Heidi Festival (in conjunction with Taste of New Glarus) and Polkafest, both in June. The Wilhelm Tell Festival on Labor Day weekend features an outdoor pageant and yodel concerts.
48 October 2013
LeisureGroupTravel.com
Obtain Wisconsin visitor guides and itineraries and contact groupfriendly suppliers directly at leisuregrouptravel.com/instant-info
plements, hand creams and other products for sale at the farm. From the freezer you can buy emu hot dogs, steaks and summer sausage. Groups in Brodhead can have lunch at Country Lane Bakery, one of several Amish businesses in the area. The Amish ladies do an old-fashioned, home-cooked meal, accommodatRandy Mink
ing half the bus in the bakery, the other half in the adjacent
The Historic Green County Courthouse anchors downtown Monroe, Wisconsin.
farmhouse. Rueckert estimates about 75% of all groups in Green County do a Barn Quilt Tour with volunteer step-on guides who point out many of the 125 or so artist-decorated barns.
For a totally different Green County experience, consider a
She said, “The tour isn’t just about the quilts, but also about
tour of Sugar Maple Emu Farm in Brodhead. The gawky emu
the family farm and agriculture. I love their stories about why
comes from Australia and often is confused with the ostrich,
a quilt is named what it is, or why a particular pattern was
another long-legged, flightless bird. After a 15-minute video,
chosen.”
Joylene Reavis (co-owner with husband Michael) will take you
So, when you think Wisconsin countryside, think Green
out to the pens to meet breeder couples like Phyllis and Phil,
County. Start dreaming of cheese curds and fairy-tale land-
Freddie and Frieda, and Herkimer and Hilda.
scapes. And begin training your vocal chords to see if you can
The birds are raised for their lean tender meat, and the skin
belt out some melodious yodeling.
is used in leather goods. But most valuable is the oil rendered
For more information and sample itineraries, contact
from their fat. Emu oil’s anti-inflammatory properties make it
Green County Tourism, 888-222-9111; greencountywiscon-
good as a burn relief ointment. It’s also used in gel cap sup-
sin.info. LGT
Make Plans to Attend the Inaugural… May 4-6, 2014 Madison, Wisconsin
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October 2013 49
on location: west â?–
C
By Sue Arko
ome fall, the shimmering leaves of the aspen, the quintessential Colorado tree, turn to a glowing shade of gold, sending groups rushing to the mountains. From mild to wild, there are nu-
merous ways to experience the spectacular colors, depending on the group’s adventure level. Soar through the fiery red and yellow treetops on a zip line, lift off in a hot air balloon, ride the rails or take a leisurely scenic drive. Whatever the activity threshold, touring Colorado in September and October promises to be a vacation to remember.
Scenic Drives If adventure is not your style, sit back and enjoy the kaleidoscope of color from the comfort of a motorcoach while traveling on one of the five Colorado Scenic Byways. These leafy routes provide eye-popping vistas around every curve and reveal significant slices of Colorado history.
COLORADO
GOLD
Brilliant leaves wow autumn travelers in the Rockies 50 August October2013 2013
Top of the Rockies: This sky-high excursion travels from Copper Mountain to Leadville and west to Aspen. The majority of the 82-mile byway winds above 9,000 feet, crosses the Continental Divide and follows the Arkansas River past old mining camps, high-country lakes and towering 14,433-foot
Photos Courtesy Gunnison-Crested Butte Tourism Association
LeisureGroupTravel.com
Mt. Elbert. Explore historic downtown Leadville, the nation’s
at East Sand Dunes Natural Area, where rare cold-climate
highest-elevation incorporated city. The city is a National His-
dunes rise and fall in the Medicine Bow Range. The byway
toric Landmark and features mining museums, antique shops
covers 101 miles.
and Victorian-era architecture. It is the departure point for the
Peak to Peak: Established in 1918, Colorado’s oldest sce-
Leadville Colorado & Southern Railroad. Along the way, visit
nic byway (55 miles) offers fantastic views of aspen valleys
the Independence Ghost Town Site. Between Twin Lakes and
and the Continental Divide as it winds from the mining and
Aspen, Independence Pass twists around stunning groves of
casino towns of Black Hawk and Central City to Estes Park.
aspen to the former gold rush tent city.
The journey concludes at Rocky Mountain National Park where
West Elk Loop: This 205-mile byway circles the West Elk
the colors are truly singular—they are all yellow. Gorgeous ex-
Matt Inden/Miles
Glowing aspen trees, along with a little snow, flank this hiking trail near Telluride, where ski slopes (inset photo) slice through the fall foliage.
Mountains, passing through Paonia, Gunnison, Crested Butte
panses of yellow aspen color the mountainsides, contrasting
and Carbondale. Encompassing three national forests, the
with the dark green spruces and firs. The mountains are es-
drive crosses diverse landscapes of meadows, rivers, canyons
pecially good places to view fall color because the steep slopes
and enormous aspen stands. Make a photo stop at McClure,
display the spectacle as though it were a painting hanging on
where views to either side of the high mountain corridor make
a wall.
for a perfect fall photograph. A recommended stop for a picnic
San Juan Skyway: Jaw-dropping cliffs, dramatic scenery
lunch is in the Curecanti National Recreation Area at the inter-
and the autumn colors of amber, bronze and gold define the
section of the Black Canyon of the Gunnison National Park
236-mile “Road to the Sky” as it dips into the five-million-acre
with Morrow Point, Blue Mesa and Crystal lakes.
San Juan and Uncompahgre national forests and passes
Cache la Poudre-North Park: Travel from Fort Collins to
through the Colorado mountain towns of Telluride, Durango
the secluded valley of North Park, where wildlife and fall fo-
and Ouray. Enjoy the Hot Springs of Ouray and tour Mesa
liage abound on the banks of the Cache la Poudre River. Stop
Verde National Park, where Ancestral Puebloan cliff dwellings
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October 2013 51 Leaf Photos Courtesy of Madlen/Bigstock.com
on location: west ❖
Obtain Colorado visitor guides and itineraries and contact groupfriendly suppliers directly at leisuregrouptravel.com/instant-info
reside in the only national park dedicated solely to the works of
Around mid-September, the leaves in the mountains of
man. The Old West town of Durango is the departure point for
Southern Colorado turn gold, and many believe there is no bet-
the Durango and Silverton Narrow Gauge Railroad.
ter way to experience the foliage than aboard the Cumbres & Toltec Railroad. Originally constructed in 1880 as part of the
Riding the Rails
Rio Grande’s San Juan Extension, which served the silver min-
Colorado is home to the many of the finest scenic railroads
ing district of the San Juan Mountains in Southwestern Col-
in the country. From classic 1950s-era streamliners of the
orado, the narrow gauge steam train travels 50 miles of wild
Royal Gorge Route railroad to steam trains that traverse the
and rugged territory between Chama, New Mexico and An-
Rockies, these trains provide a great way to experience Col-
tonito, Colorado.
orado’s fall foliage along with a taste of history. Travel through the scenic San Juan Mountains aboard the Durango and Silverton Narrow Gauge Railroad. Voted one of the “Top Ten Most Exciting Train Journeys in the World” by the Society of American Travel Writers, this route winds
Ancient cliff dwellings are the lure at Mesa Verde National Park.
Bird’s Eye View Float above pockets of fall foliage and marvel at mountains, plains and wildlife as far as the eye can see aboard a balloon launched by Fair Winds of Boulder. Or sail through the trees on Telluride’s Box Canyon GonThe nostalgic Durango and Silverton Narrow Gauge Railroad is Colorado’s premier scenic train.
dola and view the colors from 10,500 feet. The first and only free public trans-
through the breathtaking canyons in the remote wilderness of
portation of its kind in the U.S., this gondola connects riders
the two-million-acre San Juan National Forest. Traveling be-
between Telluride and Mountain Village, providing an ever-
tween Durango and the historic mining town of Silverton, the
changing view of the crimson and golden leaves along the way.
journey spotlights color-drenched aspens that line the Animas
For further adventure, groups can load the gondola in either
River and ascend the rugged mountain peaks.
Mountain Village or Telluride and ride to the midway point
Photos Courtesy of Matt Inden/Miles
Every autumn, the Leadville Colorado & Southern Rail-
where hiking and biking trails are accessed.
road offers a special three-hour ride along the Arkansas River
For thrill seekers, zip lines are another option. The land-
Valley, rising to about 1,000 feet from the valley floor. Traveling
scapes of fiery red, orange and golden leaves shift while soar-
through tunnels of yellow, gold and orange, passengers feel
ing through autumn-tinted treetops and above deep valleys on
they can reach out and pluck a leaf as the train rumbles
one of 14 zip lines throughout the state.
through the groves. The special fall excursion, offered only in
So, the next time your group yearns for a taste of fall fo-
late September, includes traveling an extra mile of track to a lo-
liage, heed the call “Go West, young man.” Look no further
cation across from a red aspen grove.
than Colorado Gold. LGT
52 October 2013
LeisureGroupTravel.com
on location: northeast ❖
New Hampshire’s Culinary Trails Vineyards, dairies and other gastronomic outposts compete with scenic mountain vistas in the Granite State By Melinda Hughey
P
oll virtually any tourist about reasons to visit New
Fine Candies (voted “Best of the Seacoast”) with their creamy
Hampshire and, undoubtedly, the White Mountains,
fudges and chocolate-covered caramels, or the chic Choco-
beautiful lakes, breathtaking fall foliage and some
latier in Exeter with more than 50 varieties of handmade
pretty decent ski destinations top the list. Safe to say that a visit to the Granite State rarely evokes thoughts of wine, cheese and chocolate.
chocolates, are enough to delight any sweet tooth. Pair any of those darker chocolates with a robust red wine from one of the four primary vineyards in this area and give
Think again.
in to the temptation to stay awhile longer. Certainly, Candia
More than 500 miles of New Hampshire roadway are pop-
Vineyards is worthy of a visit, given that it is one of
ulated with 16 award-winning wineries, nearly a dozen unique
New England’s most-awarded boutique winer-
farmstead creameries and a half-dozen shops devoted to pre-
ies and is located on some of the oldest
mium-grade, hand-crafted chocolates. That most of these culi-
farmland in New Hampshire. Other
nary sites are tucked away in quaint villages or surrounded by panoramic vistas and charming New England countryside is merely icing on the proverbial cake. The recent rise of culinary tourism is enough to make any hard-core foodie rejoice as they pack their bags and strike out in search of regional specialties, off-the-beaten-path dives or to conquer new cuisine experiences. And the enthusiasm with which these chow hounds have embraced the blend of travel and eating is not lost on destinations. Most have been quick to capitalize on the trend by creating trails and experiences designed to lure these devoted gastronomists to the next stash of groceries. New Hampshire is no exception. Three inviting areas await exploration for those willing to meander off the beaten path in search of gastronomic gold. Though significantly shorter than its two counterparts, the Near Coast Trail, winding 73 compact miles along the far southeastern corner of the state bordering Maine, offers a wealth of reasons to explore. Treasures, such as Sanborn’s 54 August October2013 2013
Taylor Brothers Sugarhouse & Creamery, a family-owned dairy and maple farm in western New Hampshire, offers three varieties of artisan cheeses, plus maple syrup and candy.
LeisureGroupTravel.com
Obtain New Hampshire visitor guides and itineraries and contact group-friendly suppliers directly at leisuregrouptravel.com/instant-info
Visitors to The Vineyard at Seven Birches in North Haverhill can sample apple, blueberry and spiced-pumpkin wine as well as classic grape varieties.
noteworthy stops include Jewell Towne Vineyards in
trail is the Hickory Nut Farm, family-owned and -operated,
South Hampton, where visitors can not only taste, but learn
known for a concoction called “yo-goat-gurt” as well as several
the art of winemaking in a rustic post-and-beam
varieties of goat cheeses aged in the farm’s own cheese cave.
barn that serves as tasting room, winery,
Next up is a 199-mile-long stretch of trail located in the heart
gift shop and art gallery. Not to be missed along this
of the state, starting in Manchester. It’s called Meandering The Merrimack and Lakes (referring to the Merrimack Valley and Lakes Region). Along this path, rustic, small-batch, farmstead cheeses are the star of the show, such as the raw cheddar, camembert, brie and quark produced at Brookford Farm in Canterbury or the soft cheese spreads created at The Sandwich Creamery in Center Sandwich near the northern edge of Lake Winnipesaukee. This is also the region for mead lovers. No less than two wineries produce more than 56 award-winning fine honey wines (or meads) ranging from dry to dessert styles. And, speaking of dessert, not only do chocolate shops abound in this region, but so do outlets offering ice cream, freshlyroasted nuts and an array of maple products. Perhaps the daddy of them all is the Granite State Chocolate Shoppe in the state’s capital city. This Concord confectionary has been cranking
Right: Sanborn's Fine Candies in Hampton, on the Near Coast culinary trail, is the place to indulge in truffles, fudge, nonpareils (pictured) and other deluxe chocolates.
LeisureGroupTravel.com
out luscious treats since 1927. Right on its heels, Van Otis Chocolates in Manchester October 2013 55
on location: northeast ❖
Bob Dabrowski of Candia Vineyards takes pride in the award-winning table wines made from grapes at his boutique operation in the town of Candia.
has been making candy since 1935 and
of heirloom, antique and cider apples.
offers a premium chocolate factory tour
Also “appealing” is The Vineyard at
to visitors.
Seven Birches in North Haverhill, which
Heading across to the western edge
crafts pure New Hampshire fruit wines,
of the state, the longest trail, stretching
as well as classic European grape wines
234 miles from north to south, offers
at its facility.
twice as many dairies as wineries, plus
If it’s a view one prefers with their
the added bonus of 70-mile vistas toward
cabernet or zinfandel, then Walpole
Vermont’s Green Mountains and the
Mountain View Winery at Barnett Hill
promise of “amazing sunsets.”
Vineyard overlooks the Connecticut River
Highlighting this journey, tagged
Valley, while Haunting Whisper Vine-
Valley Vineyards, Orchards and Dairies,
yards in Danbury provides panoramic
are spots such as Taylor Brothers
sloping views of surrounding mountain
Sugarhouse & Creamery in Meriden,
landscapes.
which carries three varieties of artisan
A complete listing along with detailed
cheeses created right there on the
maps and area directions to all of
family-owned dairy and maple farm.
New Hampshire’s culinary delights can
Boggy Meadow Farm in Walpole and
be found at www.visitnh.gov. Still more
Country Critters Farm in Winchester
travel information is available by visiting
also promise wonderful handcrafted
www.agriculture.nh.gov.
cheese products.
56 October 2013
Armed with maps, a good GPS and a
For a decidedly different experience,
few days to explore, the only thing that
Farnum Hill Ciders at Poverty Lane
remains for a successful culinary ramble
Orchards in Lebanon offers ciders pro-
through the state is a reminder to arrive
duced from their more than 100 varieties
hungry! LGT LeisureGroupTravel.com
Little did you know “VIP” stood for Very Important Planner.
Give people a cocktail party and they’ll probably give you a smile. Give people a cocktail party overlooking the Colorado River and a chartered dinner cruise, kayaking, waterskiing, championship golf 300+ days a year and spa facilities, all at an incredible value, and they’ll write a song about you. Plan a winning get-together by calling our Laughlin sales staff or filling out an RFP at VisitLaughlin.com/meetings/rfp.
On Marketing
❖ dave bodle
Attracting the Boomer Market MUCH HAS BEEN written and even
the Vietnam War, while the other
more spoken about the “generations,”
missed it completely. Baby boomers
their impact on travel and how we
born from 1946-1954, numbering 33
iors. That goes for terms like “elderly”
should sell to each group. Purposely,
million, had good economic opportuni-
and “old,” too. They may not be in
we’re skipping generations X, Y and Z
ties. They were optimistic about the
denial, but they are fundamentally
in this column but will address each of
potential for their lives.
different than previous generations.
their unique issues in the future. Our
Born between 1955 and 1965,
about selling them? Seniors do not like to be called sen-
More of them are coming with a youth
purpose today is taking a look at how
Boomers II number 49 million and live
we can sell our traditional mature trav-
in the long shadow of Boomers I. The
eler and the immediate generation(s)
earlier boomers had already taken
being sold. They’ve seen and heard
following them.
many of the best jobs and houses.
plenty of ads. You better be direct. Get
A generation the tour & travel indus-
culture that began in the 1950s. Seniors have plenty of experience
The latter generation lived in a time of
to the point, show the nature and value
try adores is the Post-War Cohort
skepticism. They are now between the
of your trip and present the offer.
born between 1928 and 1945. Yet it
ages of 49-59.
is a declining generation. In 2014 its
The No. 1 mistake any business can
Forget about using images of bluehaired ladies and stately grandpas. An
members will range in age from 69-86.
make is to ignore these huge markets.
approach gaining rapid acceptance is
Their desire for security and comfort
Here are facts to remember:
“universal design.” Design that’s useful
was the backbone of group travel. It’s difficult to join generations sepa-
Between now and 2030 the market for people 60-plus will grow 81 percent,
rated by a 20-year age difference and
while 18-59 ages will grow only 7
we’re not going to try. One lived through
percent.
Looking ahead to our DECEMBER INDUSTRY FORECAST ISSUE
• Nebraska • South Dakota • Arizona • Indiana • Maryland • Tennessee • Maine • Hawaii • Georgia • Africa See our page-flip edition & past issues at
LeisureGroupTravel.com We can help showcase your business to groups. Call us 630.794.0696 or advertising@ptmgroups.com
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in any market works for seniors and a wider variety of potential travelers. If you are not part of a guaranteed departure or trip insurance program,
By 2015, 45 percent of the popula-
seriously consider the value of them.
tion will consist of those 50 years and
Establishing credibility with seniors is
older. Today 30 percent are on the
very important. Seniors tend to be
Internet, while a staggering 80 percent
careful with their money, so minimizing
of the higher incomes are online.
the risk is very attractive. And finally,
Just about every marketing niche –
make absolutely certain that outstand-
sex, race, income, religion, education
ing customer service is part of your
and politics – overlaps in the 50-and-
company’s culture.
above-age group. Understand that they buy 80 percent of all leisure travel. The bad news is the economy is
For years I’ve been hearing, “The baby boomers will not get on the bus.” As an early boomer, I’m here to tell
having an impact on the seniors of
you: Call me old, put me in a rocking
today and tomorrow. Their ability to
chair, hard sell me and treat me poorly
save for retirement has been affected.
when I call for information, and it’s
More are being forced to continue
guaranteed I’ll not get on the bus.
working. Primary homes are slow to
However, offer something that fits
sell and bringing less than the planned
my interest, provide trip details (I will
value. Moving to the retirement dream
read them!) and minimize the risk of
is being delayed.
travel, and you’ve definitely a shot of
However, understand that seniors
seeing me on the bus!
are a huge segment now and in the future for leisure group travel. The question being asked, “How do we go
Contact Dave at 843-997-2880 or email dave@ptmgroups.com.
October 2013 59
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