2014 - 2015 MEDIA K IT
Innovative Solutions for an Evolving Marketscape
ONE INDUSTRY. ONE SOLUTION. he sports events industry is one of the fastest-growing segments of the travel industry, and a boon for communities that have facilities and accommodations to attract sports tournaments. Regularly traveling with family and friends, sports travel groups fill restaurants, attractions and local shopping outlets outside the competition venues with an economic impact to a local community extending well beyond room nights.
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SPORTS PLANNING GUIDE connects you with tournament planners eager to bring new events to your community. Brimming with tips and tools, insightful how-to articles, best practices and robust destination content from locations eager to host sports tournaments, we help ensure each event is a success!
ACCORDING TO GEORGE WASHINGTON UNIVERSITY IN 2013:
The Sports Event industry is valued at $8.3 billion.
The market is expanding, with better than 10% growth in events over the last three years.
Communities are investing in sports infrastructure – 66% indicated that they are renovating or building new facilities, a 26% increase over 2011. Most importantly, 44% of that group are building new facilities.
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www.ptmgroups.com/sports-group-coverage/ • 630-794-0696 GET IN THE GAME WITH SPORTS PLANNING GUIDE
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rint holds tremendous value as a branding mechanism but with more focus going online, it’s impossible to ignore the power of the web. Our cohesive marketing platform combines the branding power of print, lead generation capabilities of online and emerging social media to help connect you with leading event rights holders, regardless of how they prefer to read media. ONE ANNUAL PLATFORM – YEAR-ROUND RESULTS!
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rom single-event planners to the nation’s leading Olympic sports governing bodies, each September our annual print edition of Sports Planning Guide canvases the market with a healthy 10,000 circulation base of event planners. Year-round bonus distribution includes industry trade shows like the U.S. Sports Congress and NASC, plus exclusive client events.
2014 SPORTS PLANNING GUIDE
SportsPlanningGuide.com is light years ahead of the competition with a responsive web design that looks equally as good on a pc, tablet or mobile. Averaging 6,500 monthly visitors and over 25,000 views annually for our digital edition, it’s the go-to resource for anyone serious about the sports events industry. Twice per month, InSite on Sports Events e-newsletter delivers a fresh dose of interviews with industry leaders, facility reviews, and Site InSpections, keeping over 8,000 industry professionals informed with notable trends and content useful for planning future events. Only Sports Planning Guide integrates your marketing message in print, online, via email and through social media for one low rate.
Year-round exposure, year-round results!
SPORTSPLANNINGGUIDE.COM HOMEPAGE
PRINT DEADLINES
• • • • •
Published September Ad reservations due 7/30 Ad materials due 8/7 Pre-printed inserts $2,995 Cover positions add 10% to full page 4C rate
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BUILD YOUR SPORTS MARKETING FOUNDATION online at SportsPlanningGuide.com with SEO-friendly content to ensure it’s easily found when someone is searching your state or facilities like yours. Site InSpections are featured in one edition of the InSite on Sports Events e-newsletter and on our social media platforms, becoming the centerpiece for lead generation and ROI. The larger your ad, the larger your print Site InSpection! Select the package that effectively promotes your sports community!
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ncluded with your ad placement is a custom-written Site InSpection. Helping answer questions planners have when considering a future host destination, it’s created specifically for your destination by our experienced editorial team. Your Site InSpection spotlights your top facilities, best attractions, accommodations and reasons why future events should call you home. It becomes the foundation of a yearround marketing platform-featured adjacent to your ad placement in the print guide and PACKAGE A
THIS IS YOUR EDIT
THIS IS YOUR EDIT
PACKAGE A Full-page print ad
THIS IS YOUR AD
NON BLEED 7.5 x 10 / FULL BLEED 8.625 x 11.125
2-page print Site InSpection Online Site InSpection RATE: $3,995
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www.ptmgroups.com/sports-group-coverage/ • 630-794-0696 PACKAGE B
THIS IS YOUR EDIT
THIS IS YOUR EDIT THIS IS YOUR AD
PACKAGE B ½ - page print ad HALF PAGE HORIZONTAL 7.5 x 5 HALF PAGE ISLAND 4.75 x 7
PACKAGE C
1½ - page print Site InSpection Online Site InSpection RATE: $2,995
THIS IS YOUR EDIT
PACKAGE C 1/3 - page print ad 1/3 PAGE VERTICAL 2.375 x 10 1/3 PAGE SQUARE 4.75 x 5
2/3 - page print Site InSpection Online Site InSpection RATE: $1,895
THIS IS YOUR AD
PACKAGE D Online Site InSpection 12-Month Geo-Targeted Skyscraper Banner Video Boost RATE: $1,995 5
GET MORE ONLINE
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aximize your online exposure by reaching event planners with an annual global header banner on SportsPlanningGuide.com or target slots within the bi-weekly InSite on Sports Events E-Newsletter. Capitalize on our TEAMS • TOURNAMENTS • TRAVEL 6,500 monthly visitors and 8,000 newsletter subscribers and put your facilities on their radar!
INSITE E-NEWSLETTER BANNERS Header & Footer Banners 728-90 3 months (6 editions) ............................$1,795 6 months (12 editions) ..........................$3,295 12 months (24 editions) ........................$5,795 Sidebar Banners 160-600 3 months (6 editions) ...............................$995 6 months (12 editions) ..........................$1,795 12 months (24 editions) ........................$3,295
INSITE ON SPORTS EVENTS E-NEWSLETTER
A la Carte Online Advertising SportsPlanningGuide.com 728-90 Global Header Banner
Annual
$4,595
Annual
$3,995
160 – 600 Geo-Targeted Skyscraper Banner (Only 2 Available Per State)
Annual
$995
Online Site InSpection
Annual
$995
Video Boost
Annual
$395
(Only 2 Available)
Exclusive Digital Edition Sponsorship
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(Only 1 Available)
(Only 2 Available Per State)
SOCIAL MEDIA AND LIVE EVENTS CUSTOMIZED BROCHURES AND E-BROCHURES
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magine having professionally designed, turn-key collateral material available at your next trade show or as a collateral piece! Our custom publishing division can take your Sports Planning Guide placement and turn it into a customized marketing platform for your destination. We handle all the details! Your ad, Site InSpection and contact information is reproduced in beautiful high-gloss, 4-color magazine quality with a customized cover. 500 brochures for under $1,200, downloadable e-publications (flip book and high-resolution downloadable pdf) just $595.
iTRACK
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e understand that advertising is an investment that must pay dividends. Count on us to deliver ROI that brings in new leads to your sales department – leads that convert to new business. All placements are tracked by our best-inclass proprietary iTrack lead generation program. Readers request information on your destination…we deliver comprehensive lead reports…It’s that simple!
MEET FACE TO FACE WITH PLANNERS AT THE U.S. SPORTS CONGRESS
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hanks to our partnership with the United States Sports Congress, you can reach top-level decision-makers from the world of amateur sports. Now in its 7th year, this event attracts senior-level executives who represent sport governing bodies and the destinations that desire to host their events, as well as industry suppliers. These rights holders represent tens of thousands of amateur athletes who participate in their programs. Contact us for rate details and sponsorship information. CONTACT THE U.S. SPORTS CONGRESS
Phone: 608-363-0873 • Web: www.ussportscongress.com
Phone: 630.794.0696 • Email: Sports@PTMGroups.com Web: www.ptmgroups.com/sports-group-coverage/
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Innovative Solutions for an Evolving Marketscape
Premier Travel Media 621 Plainfield Rd., Suite 406 Willowbrook, IL 60527 630-794-0696 www.ptmgroups.com/sports-group-coverage/
PRESORTED STANDARD U.S. POSTAGE PAID PALATINE, IL P & DC PERMIT NO. 7133